Focusing on the typical case of the development of Hebei’s cultural industry, "Xingyao Hebei" (the second season) makes the public more intuitively understand and experience how cultural creativity lights up life through variety expression.
The tide play element makes the non-legacy fabrics rejuvenate, "garment planting and dyeing" helps the new development of leather industry, the iron plate relief that breaks through the technical bottleneck shows its new look, and the rebirth of folk art brings new "gifts" to Zhengding ancient city …
Focusing on the main line of "High-quality development of Hebei’s cultural industry", the cultural industry exhibition experience program "Xingyao Hebei" (the second season) created by Hebei Radio and Television Economic Life Channel creatively tells the story of Hebei’s cultural enterprises through variety expression, and shows the new achievements of Hebei’s cultural industry development in multiple dimensions.

At the same time, the new season program continues to build a communication platform for cultural enterprises, experts and scholars and the market, so that the public can more intuitively understand and experience how cultural creativity can light up life.
Keep up with industrial hotspots and strengthen cultural experience.
Xingyao Hebei has been supported by provincial-level cultural industry development guidance funds in Hebei Province for two consecutive years. The program not only interprets the situation and policies of the cultural industry, but also introduces the development of cultural enterprises in Hebei, which has gained a lot of industry attention.
At the beginning of creation, Xingyao Hebei (the second season) closely followed the goal of building a socialist cultural power during the 14 th Five-Year Plan period, focusing on the high-quality development of Hebei’s cultural industry, keeping up with industrial hotspots and grasping the industrial context.

Starry Glory in Hebei (the second season) focuses on the cultural business cards such as Taihang red river valley Cultural Tourism Economic Belt, Jingzhang Sports Cultural Tourism Belt and Jingxi Baidu Leisure Resort, and combines the national cultural industry policies and social hot topics during the Tenth Five-Year Plan. The whole season’s program selected many cultural products with the characteristics of the times, such as red culture, ice and snow industry, digital industry, etc., and invited 48 well-known cultural enterprises in Hebei Province to be guests of Xingyao Hebei, and the footprints were all over the province.
The program also visited the Locomotive Pedestrian Street in Shijiazhuang, which "brought the train culture into the city", and showed new landmarks and business cards for the construction and development of cities such as the Covenant of Winter Olympics and the ice and snow town of Chongli Prince City.
Following the camera, the audience can not only feel the great charm of the culture of the ancestor of Chinese humanities in Tianyuan Valley Scenic Area in Qian ‘an, Tangshan, but also enjoy the profound meaning of traditional art through the popular JD.COM Drum in Beijing, Tianjin and Hebei. Immersive experience and rich audio-visual language enable the audience to have a more real understanding of the cultural industry.
Light up cultural stories and arouse empathy among the audience.
The theme of the program is grand and profound, but the content and narrative are eloquent and interlocking.
"Xingyao Hebei" (the second season) is designed to present three sections. "Xingyao Meeting Room" mainly tells cultural stories and displays cultural products through the interaction of hosts, entrepreneurs, industry experts, product designers and sales users. In the "Starshine Experience" session, the host incarnates as a "Starshine Experience Officer", visits enterprises on the spot and experiences cultural characteristics, which makes the program content more vivid and interesting. "Xingyao Enterprise Theory" will give a speech and show to every enterprise on stage, highlighting the entrepreneurial spirit.

At the same time, the program invited authoritative experts in the industry to interpret the latest cultural industry policies and make suggestions for the further development of enterprises. Experts use "golden ideas" to turn "creativity" into "creating benefits" and insert "golden wings" for cultural enterprises.
At the end of each program, representatives of entrepreneurs jointly light up the "shining light" of Hebei’s cultural industry. Personal feelings and the sense of mission to develop cultural industries can be condensed at this moment, and the sense of ceremony is stronger.
The contents of the three sections not only highlight the richness, fashion sense and innovation of cultural enterprises, but also strengthen the visibility of the programs, so that cultural stories can be integrated into life and the audience can resonate more.
Convergence and communication make culture "hot"
While showing the development of Hebei’s cultural industry, "Xingyao Hebei" also gives brand building and wide-area communication to the project itself. The program is not only broadcast on TV, but also pushed synchronously on the client. Up to now, the total number of special topics related to Jishi client has reached 3.55 million times. At the same time, the program is linked with the platform of "Learning Power", WeChat WeChat official account, video number and other third-party platforms to form a fusion communication form of long and short video matrices, which has achieved good communication results.

During the broadcast of the program, version 3.0 of the customized WeChat applet "Cultural Information Bureau" of Xingyao Hebei was launched. The applet brings together highly practical information such as new regulations, new policies, industry trends and the latest trends of cultural enterprises in China and Hebei Province to interact with users, so that users can more conveniently understand the high-quality development process and achievements of cultural industries. Up to now, the content released by the Cultural and Cultural Information Bureau has reached 3 million views, and the number of likes has exceeded 1 million.
At the same time, the "Cultural Information Bureau" has added the content of "Hand-painted Map of Hebei Cultural Products", which integrates and presents the latest and most practical tourism information, cultural enterprises and cultural products in the form of Hebei map, so that consumers can more intuitively understand the information of cultural tourism and cultural enterprises in Hebei Province.
Deeply cultivating Yanzhao culture, Xingyao Hebei (the second season) shows the big theme with small incision, reflects the big changes with small stories, organically combines storytelling, professionalism and artistry, so that the big theme can be accurately presented and become a vivid sample to tell the story of Hebei’s cultural industry development.

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