Guangzhou released the first batch of typical cases of illegal advertisements in 2024. In 2024, Guangzhou Municipal Market Supervision Administration solidly carried out the special treatment of false illegal advertisements, deeply promoted the supervision of the entire chain of advertising operations in related fields, and effectively maintained the order of the city’s advertising market. Now some typical cases of illegal advertisements are announced. 1. A South Network Technology Co., Ltd. in Guangzhou released an illegal advertisement case. The parties posted advertisements such as "The first in China to break through the technical bottleneck and realize multi-channel intelligent crawling", "Support automatic crawling of anyone’s WeChat friends circle to their own stores" and "One-click collection of goods from major e-commerce platforms to generate micro-malls or forward friends circle sales" on their development and operation websites. The parties can’t provide any materials to prove "the first in China", and the software needs to be verified by both parties when acquiring and forwarding graphic information in WeChat circle of friends. In e-commerce platforms such as Tmall Taobao, registered users of the platform are also required to use it conditionally. The above-mentioned behavior of the parties violated the provisions of Paragraph 1 of Article 4 and Paragraph 2 (2) of Article 28 of People’s Republic of China (PRC) Advertising Law, and the Baiyun District Market Supervision Bureau ordered the parties to stop publishing illegal advertisements according to the provisions of Paragraph 1 of Article 55 of People’s Republic of China (PRC) Advertising Law, and imposed a fine of 350,000 yuan. Second, Zhongen Moding (Guangdong) Great Health Industry Development Co., Ltd. released an illegal advertisement case. The party posted on its WeChat WeChat official account that "the company is 100% owned by the State Council Assets Supervision and Administration Commission and is subordinate to central enterprises …""The company joined hands with Tsinghua University Research Institute, Guangzhou Pharmaceutical Group, Tongjun Baicao and Yuansen Medicine, and reached strategic cooperation with more than 50 high-flow media such as Today Headline, Tik Tok, Aauto Quicker and Tencent …" And other contents, claiming that it is the national operation center for public welfare screening of women’s reproductive health, the national authorization for public welfare screening of women’s reproductive health, the reproductive health sub-channel of the people’s health TV channel of the National Health and Wellness Commission, etc., are all fictitious. The above actions of the parties violated the provisions of Paragraph 1 of Article 4 and Paragraph 2 (2) of Article 28 of the Advertising Law of People’s Republic of China (PRC), and the Baiyun District Market Supervision Bureau ordered the parties to stop publishing illegal advertisements and imposed a fine of 210,000 yuan according to the provisions of Paragraph 1 of Article 55 of the Advertising Law of People’s Republic of China (PRC). 3. In the case of an illegal advertisement released by Shanghai to Guangzhou Branch of Advertising Communication Co., Ltd., the client was entrusted by Guangzhou Meishiqin Medical Beauty Co., Ltd. to release 38 medical beauty advertisement posters in the elevator space of Guangzhou Community within 3 kilometers of Guangzhou Meishiqin Medical Beauty Co., Ltd. The above advertisement contents released by the client were completely different from the advertisement samples corresponding to the advertisement examination and approval documents, and contained "Meishiqin didn’t cut the eye bags", "no pain, no trace", "no rebound after treatment" and "just do it and leave". The above-mentioned behavior of the parties violated the provisions of Item (1) of Paragraph 1 of Article 16 and Article 46 of the Advertising Law of People’s Republic of China (PRC).Huangpu District Market Supervision Bureau ordered the parties concerned to stop publishing illegal advertisements, confiscated advertising expenses of 1,900 yuan and imposed a fine of 2,500 yuan in accordance with the provisions of Item (1) and Item (14) of Paragraph 1 of Article 58 of People’s Republic of China (PRC) Advertising Law. Iv. A bank (Guangzhou) Culture and Art Consulting Co., Ltd. released an illegal advertisement. The parties posted an advertisement on WeChat WeChat official account’s "Studio on a bank in Guangzhou", in which the title page of "Top team of [Guang Mei assault class] took you to sprint and hit Guang Mei directly in 7 days" used "465 certificates obtained by students from the 2023 bank: Guangzhou Academy of Fine Arts, 6 seats with a single subject score of 95 or above, and 52 with a score of 240 or above. I’ll take you for seven days and go straight to Guang Mei. The number of students enrolled in the 23 rd session of Guangzhou Academy of Fine Arts is 134, and one of the 8 students enrolled in Guangzhou Academy of Fine Arts is a student from a certain shore. " The text propaganda, make a guarantee commitment to the effect of education and training. In the fourth part of the article, the names and photos of five top scholars and five single-subject top scholars were publicized in the example of "All previous students on a certain shore realized their dreams in Guang Mei", and in "3, they were educated in Guangmei, and outstanding flowers blossomed", the images of Liu Mouyu, Xiang Mouyue and Zhuang Motong were used to make videos, and the names of the beneficiaries were used for recommendation and proof. The above-mentioned behavior of the parties violates the provisions of Item (1) and Item (3) of Article 24 of People’s Republic of China (PRC) Advertising Law. According to the provisions of Item (6) of Paragraph 1 of Article 58 of People’s Republic of China (PRC) Advertising Law,Ordered the parties to stop publishing illegal advertisements and imposed a fine of 130,000 yuan. 5. A biotechnology company in Guangzhou Yide released an illegal advertisement case. Through Baidu Health Smart applet, the parties released advertisements such as "Adapting to leukoplakia, vitiligo and sweat spots", "Product name" Herb bacteriostatic spray of psoralea corylifolia leukoplakia "and" Approval number: Ganweixiaozheng Zi (2017)No. C002 "on the product page of Kangmeilian Psoralea Leukoplakia, accompanied by corresponding pictures of symptoms. The parties concerned posted advertisements for medical devices on the product page of "Doctor Gong’s Acupoint Pressure Stimulation Sticker" that had not been reviewed by the advertising review organ. On the product page of "Compound Polypeptide Shiqingsu", the party concerned published "Guarantee of imported raw materials of Yiqi Shiqingsu compound polypeptide tablets on Japanese Hanfang Pharmaceutical Day" and "This product is commissioned for domestic production by Japanese joint research and development formula without using any Japanese raw materials", explaining the contradiction of raw materials and origin of the product. The above actions of the parties violate the provisions of the first paragraph of Article 8, Article 17 and Article 46 of the Advertising Law of People’s Republic of China (PRC). Panyu District Market Supervision Bureau ordered the parties concerned to stop publishing advertisements and imposed a fine of 87,000 yuan in accordance with the provisions of Item (2) and Item (14) of Paragraph 1 of Article 58 of People’s Republic of China (PRC) Advertising Law. 6. A Baoli Real Estate Industry Co., Ltd. in Panyu District, Guangzhou released an illegal advertisement case. In order to promote its "Nantian Mingyuan" project, the party posted a message containing "Nantian Mingyuan, which takes 15 minutes to reach the CBD of Zhujiang New Town" and "Water meets three bends,Longevity and leisure’ is like a dragon, echoing the pearl water’ Long Mai’, forming an upper and upper realm of harmony between man and nature, which is a rare blessed land of’ hiding wind and gathering gas’. ""There are 21 high-quality schools around 10 minutes’ drive to support education "and other promotional contents. The above actions of the parties violated the provisions of Article 8, Paragraph 1, Article 9, Item 8 and Article 26, Item 2 of People’s Republic of China (PRC) Advertising Law, and Panyu District Market Supervision Bureau ordered the parties to stop publishing according to the provisions of Article 57, Item 1, Article 58, Paragraph 1, Item 8 and Article 59, Paragraph 1, Item 1 of People’s Republic of China (PRC) Advertising Law. Seven, Guangzhou Kangkang Health Technology Co., Ltd. released an illegal advertisement case, and the parties advertised in the online shop of platform 1688 that the product of "multifunctional graphene bio-resonance energy chamber for detoxification, dehumidification and fat reduction" has the advantages of "deep detoxification to promote metabolism", "activating environmental protection in cells", "improving immunity and activating human self-healing ability", and advertised that ordinary electrical products have graphene, far infrared rays, "cell repair" terahertz "and" dredging blood vessels ". The above-mentioned behavior of the parties violates the provisions of Article 17 and Article 28, paragraph 2 (2) and (4) of the Advertising Law of People’s Republic of China (PRC). Huadu District Market Supervision Bureau, in accordance with the provisions of Article 55, paragraph 1, of the Advertising Law of People’s Republic of China (PRC),Ordered the parties to stop publishing illegal advertisements and imposed a fine of 29,000 yuan. Eight, Changchun Rentang Pharmacy Co., Ltd. released an illegal advertisement case. Knowing that the "tortoise and snake wine" promoted was a drug, the parties released 120 issues of "Healthy Gas Station" and 2 issues of "Looking for Health Together" on the economic and scientific education channel of a radio and television station, and repeatedly appeared in the advertisements to recommend the efficacy of the drug in the name of patients and experts and "taking it for one month continuously: the symptoms were relieved, the vigor improved and the self-healing ability improved" The above actions of the parties violate Article 46 of the Advertising Law of People’s Republic of China (PRC) and Item (2) of Article 11 of the Interim Measures for the Examination and Management of Advertisements of Drugs, Medical Devices, Health Foods and Formulated Foods for Special Medical Uses. Yuexiu District Market Supervision Bureau ordered the parties concerned to stop publishing illegal advertisements and imposed a fine of 61,000 yuan in accordance with the provisions of Items (1) and (14) of Paragraph 1 of Article 58 of People’s Republic of China (PRC) Advertising Law. Nine, Guangzhou Zhongmou Energy Technology Co., Ltd. released an illegal advertisement case. The parties used the term "100,000-class medical equipment dust-free purification workshop" in the "About China Hydrogen" page of their own website, but failed to provide the inspection report or certification certificate of their workshop; Use the term "history is better than 99% of the same industry factories", in which the data "99%" does not indicate the source and cannot provide relevant evidence to prove its authenticity; On this websiteIn the product details pages of QM-3000, QM-1500 and QM-1000 intelligent hydrogen and oxygen machines under the Product Center page, the terms "serious illness and chronic illness maintenance to improve the quality of life" and "suitable for chronic illness and middle-aged and elderly health care" are used, which easily confuses the products promoted by them with medical devices. The above actions of the parties violate the provisions of Paragraph 1 of Article 8, Paragraph 2 of Article 11 and Article 17 of the Advertising Law of People’s Republic of China (PRC). Nansha District Comprehensive Administrative Law Enforcement Bureau ordered the parties concerned to stop publishing illegal advertisements and imposed a fine of 50,000 yuan in accordance with the provisions of Item (2) of Paragraph 1 of Article 58 and Item (1) and Item (2) of Paragraph 1 of Article 59 of People’s Republic of China (PRC) Advertising Law. X. A Jitang Medical Device Co., Ltd. in Guangzhou released illegal advertisements. The parties released uncensored advertisements for medical devices such as Zushu cold compress gel, Keji spray, Xiaozhi gel and Luomai medical fixing belt in Tmall and JD.COM online stores; KAER electric heating series daily necessities are labeled as "medical electric heating kneepads, knee joints, meniscus injuries, physical therapy instruments, warm rheumatic arthritis, hot compress massage", which uses the term that confuses ordinary commodities with drugs and medical devices; On the product page of "Nanjing Tongrentang Huanglian Bacteriostatic Liquid", the advertisement "Three traditional bacteriostatic liquid products have no ingredients with poor product effect, and it is not safe to use them generally, which is troublesome and wastes time. The production source of Nanjing Tongrentang Huanglian Bacteriostatic Liquid can be traced back to the plant ingredients, which is convenient and labor-saving", but it cannot provide evidence.The above-mentioned behavior of the parties violated the provisions of Paragraph 1 of Article 4, Item (2) and Item (3) of Paragraph 2 of Article 28, Article 17 and Article 46 of People’s Republic of China (PRC) Advertising Law, and Zengcheng Market Supervision Bureau ordered the parties to stop publishing illegal advertisements according to Paragraph 1 of Article 55 and Item (2) and Item (14) of Paragraph 1 of Article 58 of People’s Republic of China (PRC) Advertising Law.