Luzhou FAW-Volkswagen CC price reduction carnival at the end of the year! The latest offer is 204,900, and the discount waits for no one.

[car home Luzhou Preferential Promotion Channel] Recently, a large-scale preferential activity is being carried out in Luzhou, with the highest preferential amount reaching 45,000 yuan. After this price reduction adjustment, the minimum starting price of FAW-Volkswagen CC is only 204,900 yuan. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount!

泸州一汽-大众CC年末降价狂欢!最新报价20.49万,优惠不等人

FAW-Volkswagen CC has a streamlined design, the front face adopts a family-style design style, the air intake grille is decorated with chrome, and with sharp headlights, it shows a sense of movement and strength as a whole. The body lines are smooth, and with the unique slip back design, it shows a unique sports style. The overall style is both fashionable and atmospheric.

泸州一汽-大众CC年末降价狂欢!最新报价20.49万,优惠不等人

FAW-Volkswagen CC shows an atmospheric and elegant appearance with its body length of 4869mm, width of 1870mm, height of 1459mm and wheelbase of 2841mm. Its side lines are smooth and dynamic, and the setting of the front wheel track of 1586mm and the rear wheel track of 1572mm ensures the stability and handling of the vehicle. In addition, the 245/40 R19 tyre size complements the unique rim style, further enhancing the sporty and fashionable atmosphere of the vehicle.

泸州一汽-大众CC年末降价狂欢!最新报价20.49万,优惠不等人

The interior design of FAW-Volkswagen CC is mainly based on modern minimalist style. The center console is equipped with a 9.2-inch touch screen, which integrates multimedia system, navigation, telephone and air conditioning voice recognition control system, which improves the convenience of driving and the sense of technology. The steering wheel is wrapped in leather, which has the function of manual adjustment up and down and back and forth, providing a comfortable grip and adaptability. The car is also equipped with USB and Type-C interfaces, providing three for the front row and two for the rear row, which is convenient for passengers’ charging needs. In addition, the front seats support heating and ventilation functions, which improves the ride comfort. The seat is made of genuine leather, and the main and auxiliary seats have the functions of front and back adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), providing personalized height adjustment. At the same time, the driver’s seat is also equipped with electric seat memory function to meet the needs of different drivers. The rear seats support proportional tilting, which increases the flexibility of the interior space.

泸州一汽-大众CC年末降价狂欢!最新报价20.49万,优惠不等人

FAW-Volkswagen CC is equipped with a 2.0T engine with a maximum power of 162kW and a maximum torque of 350 N m. With the 7-speed wet dual-clutch gearbox, it provides a strong power output and a smooth driving experience for the vehicle.

Car owners in car home said that FAW-Volkswagen CC had excellent driving experience, especially its 2.0T turbocharged engine provided 220 horsepower, and with a 7-speed wet dual-clutch gearbox, it started rapidly, and its acceleration response was quick and there was no sense of frustration. Whether it is urban roads or high-speed driving, it can be easily handled, and switching between different driving modes can also bring a variety of driving experiences. In addition, excellent chassis tuning and good suspension filterability provide excellent ride comfort.

List and Interpretation of Mainstream Media Network Communication Power in 2021 | Exclusive in Germany and Foreign Countries

2021, as the first year of the 14th Five-Year Plan, is the historical node of the centenary of the founding of the Party, and it is also a year of deep integration of mainstream media. This year, good news spread frequently in the aerospace field, and the China Olympic Corps fought bravely in Tokyo. Also in this year, the mainstream media continued to attack the Internet position, making every effort to create media-integrated reporting products with a more comfortable attitude, and exerting the public opinion guidance of the mainstream media on the new media side.

Based on this, CTR evaluates the network communication power of mainstream media institutions through industry observation and data monitoring statistics in 2021, forming a list of network communication power in 2021, and objectively presenting the network communication effect of mainstream media.

Results of the list of mainstream media network communication power in 2021

According to CTR’s systematic evaluation of various central media in 2021, the biggest fans of CCTV, People’s Daily and Xinhua News Agency in new media channels are all above 100 million, and the effect of integrated communication ranks in the top three.

Legend: Evaluation results of communication power of major central media networks in 2021

According to CTR monitoring data, by the end of 2021, eight central media had nearly 100 self-owned APP products and 1,600 accounts opened by third-party channels, forming nearly 440 account matrices of the third-party platform with more than one million fans (or with a cumulative reading of more than one million in a quarter), and accumulated about 24,000 explosive short video content and 47,000 explosive WeChat official account articles. Compared with the beginning of the year, the cumulative download volume of the central media’s own APP increased by 13.8%, and the mainstream media’s entry into the main position of the Internet was further accelerated, and its communication power and influence continued to expand.

The channels of the Central Radio and Television General Station developed in a balanced way, occupying the first place in many sub-stations. There are 14 self-owned client products with downloads of more than one million, with the growth rate exceeding the industry average, among which the growth rate of downloads of "Central Video", "Cloud Listening" and "CCTV Literature and Art" doubled; Head and Shoulder Account Matrix with over 220 million fans/quarter cumulative reading. In 2021, the main station produced 18,000 explosive works, of which "CCTV News" Tik Tok and Aauto Quicker accounts accounted for more than 90% of the explosive works.

The list of network communication power of 38 radio and television organizations at or above the provincial level shows that the Central Radio and Television General Station, Hunan Radio and Television and Shanghai Radio and Television are among the top three.

Legend: In 2021, the network communication power of 38 radio and television institutions above the provincial level was TOP10.

Hunan Radio and Television has its own channels, Xiaomang and Fengmang have been launched one after another, enriching its own product matrix and striving to build its own platform.

Shanghai Radio and Television and Zhejiang Radio and Television have developed in a balanced way in third-party channels, and Weibo, WeChat, Short Video and other third-party platforms are on the list.

Henan Radio and Television has made rapid efforts in WeChat and short video channels, ranking fifth in this year’s comprehensive list and second in the short video sub-list.

Beijing Radio and Television and Jiangsu Radio and Television have performed well in Weibo, its own APP and other third-party platforms, but the strength of short video channels is slightly weak, which has a slight decline in the overall ranking.

Hubei Radio and Television and Shandong Radio and Television entered the list for the first time this year. Hubei Radio and Television has improved its ranking in all channels, with Weibo and short video channels in the TOP10. Shandong Radio and Television has made rapid efforts in its own channels and short video channels, forming a three-level media account matrix with "Lightning News" as the core and provinces, cities and counties (districts), ranking in the top ten in its own APP and short video sub-list.

Highlights of mainstream media network communication in 2021

(1) The theme main line reports hit the floor, creating a red explosion IP.

The new media will broadcast live and create related topics to aggregate the attention of the whole network. The live broadcast of "July 1st Medal Awarding Ceremony" and "Celebrating the 100th Anniversary of the Communist Party of China (CPC)" by CCTV News, the Central Radio and Television General Station, attracted nearly 80 million people to watch, and the topic of creating Weibo # 100th Anniversary of the Communist Party of China (CPC) # exceeded 12 billion. The National Day live broadcast "National Day Flag Raising Ceremony" was watched by over 10 million people. The People’s Daily set up the topic of July 1st Weibo # General Secretary’s Golden Sentence of the July 1st Medal Awarding Ceremony #, with a total reading of over 60 million, and a single golden sentence of Weibo praised over 70,000; On the National Day, the live broadcast window was opened through the Weibo platform, with 1.72 million viewers.

Creative expression enriches product forms, and frequent explosions are popular among netizens. The original domestic cartoon "Zhenshanhe" of China Central Radio and Television General Station has been played over 1.5 million in Weibo. The People’s Daily released a mixed-cut MV "The Centennial Edition of the Founding of the Party", with revolutionary historical film and television materials and the melody of popular songs on the Internet. The total broadcast volume in bilibili and Weibo was 9.56 million; In conjunction with Hunan Radio and Television and Tencent Music, the special music concert "No.100 Fuxing Avenue" was planned, and the total broadcast volume of the client video series exceeded 4 million. Zhejiang Radio and Television launched H5 works "Look at the Digital Paradigm in Zhejiang" and "Hello, Zhejiang! ",etc., to create an immersive reading experience, with a total reading volume of over 100,000.

The perspective of "sticking to the ground and innovating" ordinary characters cuts into the netizens’ empathy. In the national day special report, the mainstream media have shown their patriotic feelings from the perspective of ordinary people, which triggered empathy among netizens. Tik Tok Street’s "CCTV News" by the Central Radio and Television General Station was praised by 1.257 million people, and it was listed on the hot search list of Weibo across platforms. The People’s Daily adapted online celebrity’s song "The Sea of Stars" and invited ordinary people from all over the country to appear and sing. The video of Weibo was played more than 7 million times. Xinhua News Agency interviewed ordinary people, showing the sincere and touching patriotic feelings of the general public. Among them, the video broadcast of veterans insisting on raising and lowering the national flag exceeded 700,000.

 (B) The reporting of major public events changed the way of discourse, and diversified reporting resonated with netizens.

Aerospace reporting has both feelings and interests. According to CTR monitoring data, the mainstream media released 2947 explosive works with aerospace theme this year, with a total broadcast volume of over 1.84 billion times and a total interaction volume of 440 million times. The Weibo account matrix of the Central Radio and Television General Station released a total of 286 explosive works, with a total praise of over 12 million; The cumulative broadcast volume of space-related live broadcasts released by the central video platform "Dream in the Sky" exceeded 10 million times; "CMG Watch" Weibo account created Weibo topic # Kung Pao Chicken in Space Station #, and invited many star artists to sing the limited single "Kung Pao Chicken in Space Station", with a total reading volume of 34.159 million. The People’s Daily has accumulated 1,200 explosive works, including 256 explosive works of Weibo account, which has been praised 9.12 million times; Launched the # Travel Diary of the Space Trio # to record the details of the space life of the Shenzhou-13 astronaut, with a total reading of over 13 million.

Sports event reports are full of colors, encouraging Olympic athletes to show their sportsmanship. During the Tokyo Olympic Games, the total number of viewers on the all-media platform of CCTV exceeded 47 billion, setting a new record for the number of sports events in the past 10 years. In terms of content planning, CCTV news client aggregates content resources, creates Olympic special topics, and opens 11 sub-sections such as "Event Express", "China Legion", "Watching Games", "Olympic Story" and "Come to the main station to watch the Olympics" to present relevant contents in different categories. The central video client grasps the preferences of young users and skillfully uses "national wind elements" to create a traditional cultural experience program "National Wind Games", with a cumulative broadcast volume of 16.028 million. The People’s Daily used posters to attract users’ attention, and launched the poster "Long Picture of Triumph" to record the wonderful performance of China Olympic athletes in the form of cute version of comic books. The cumulative praise of this Weibo was 112,000, and the cumulative forwarding volume was 31,000. Posters of characters from the national anthem were launched, and the heroic moments of athletes winning gold medals were embedded in the five-line map. The creative works were praised 74,000 times and forwarded 28,000 times. Xinhua News Agency released a series of videos of "Olympic Early Know" on its account, and added a situational theater to increase the interest of Olympic news reports. The cumulative broadcast volume of 14 videos was nearly 3 million.

(C) New media creative programs spread in circles, innovative advertising implanted to upgrade content marketing.

Mainstream media actively use new media thinking to realize content and form innovation and create circle codes. This year, CCTV launched the host talent show "Summer of young", which became the password for this summer, and then relied on the Beijing Winter Olympics to launch "young in Winter". The "Yang young" series focuses on "contrast", which on the one hand fully shows the host’s personal talents, on the other hand presents rehearsal mistakes and private tidbits in short videos, showing real and personalized content, and is loved by netizens. According to statistics, the five-hour live broadcast of the central video platform "Summer of Central young" earned 63.53 million viewers, and the program-related topics won 41 hot search lists on the whole network, with a total reading volume of 3 billion, a total interaction volume of 4.54 million, and a short video broadcast volume of 700 million times. "Summer of Central Young" has become a landmark program on the new media side of the main station in 2021.

Business advertisements are cleverly implanted, and customized content is adapted to the scene. The Central Radio and Television General Station fully considers the adaptability of products and scenes in advertising brand implantation and conducts customized content marketing. Including the adaptation of the theme song "Song of Leo" by Haier Brothers to arouse the memory of the brand among netizens, and the related Weibo topic # Wang Bingbing and other anchors strung together 14 domestic animations # with a total reading of 110 million. The host experienced the cooking, sports and wearing choices in the home smart scene, and the netizens were able to personally bring themselves in and empathize with the scene, which helped the short video of commercial advertisements spread widely in the new media. The cumulative broadcast volume of related Weibo topic # Wisdom was 69.725 million.

(D) Radio and television media differentiated to create their own APP matrix, and audio and e-commerce positions rose.

According to CTR monitoring data, in 2021, there were more than 150 self-owned apps updated by radio and television organizations in normal operation, and the overall cumulative download volume increased by 19.1% compared with the beginning of the year, and there were 43 apps with download increments exceeding one million. Central Radio and Television General Station, Hunan Radio and Television and Shanghai Radio and Television ranked in the top three in the 2021 self-owned APP sub-list. The Central Radio and Television General Station has its own APP video and CCTV news client upgraded and revised. The central video pays more attention to the creation of social functions, attracts a large number of high-quality social accounts, and increases the creation of "Central Friends Circle" and vertical content sections; CCTV news pays attention to the user experience, and the new "24-hour" time stream presents the global key news, which is convenient for users to use the fragmented time to browse the current hot spots; Add emergency information collection capacity, start information collection at the first time when a major accident occurs, help rescue work, and reflect the social responsibility of mainstream media.

On the whole, radio and television organizations pay more attention to the creation of their own APP head products. More than half of the head products have been systematically updated in the past month, and 8 of the TOP10 apps have been systematically updated in the past 7 days. Among the main categories of radio and television APP products, the cumulative download volume of audio and e-commerce APP has increased by more than 50%.

Legend: In 2021, the growth rate of self-owned APP downloads of 38 radio and television institutions above the provincial level.

Legend: In 2021, 38 radio and television organizations at or above the provincial level spread their own audio APP product TOP5 on the Internet.

E-commerce APP is the key area of mainstream media this year. Hunan Radio and Television Xiaomang APP starts from Hanfu Circuit and builds a "trendy domestic content e-commerce", always aiming at young users and differentiating to build a vertical e-commerce platform. Shanghai Radio & TV, on the other hand, accepts the user traffic of BTV through the B+ Mall section, creates a content-consumption link, and constructs a new shopping application scenario through program content drainage.

(E) Continue to launch short videos, and the radio and television media will give full play to the advantages of content and layout features.

In 2021, radio and television organizations will spread their matrices on short video platforms (Tik Tok, Aauto Quicker and CCTV) to a large scale, and their output will be stable. By the end of 2021, there were over 470 head and shoulder accounts with over one million fans in 38 radio and television organizations at or above the provincial level, among which 48 head accounts with more than 10 million fans increased by 92% compared with the same period in 2020, and the proportion of head accounts reached 11%, maintaining rapid growth for two consecutive years. The data shows that the short video platform still maintains a strong vitality, and radio and television organizations are increasingly adapting to the rules and gameplay of the short video platform, and making efforts based on their own superior resources to create vertical content products with radio and television characteristics.

Legend: In 2021, 38 radio and television organizations at or above the provincial level ranked TOP10 in terms of short videos of network communication power.

According to CTR monitoring, in 2021, there will be 10 head and shoulder accounts with a fan growth of more than one million in CCTV. Among them, Tik Tok, a Chinese Poetry Conference, and Aauto Quicker, a young video, are the top two in terms of growth, with the former presenting large-screen classic IP in short videos, and the latter relying on sports program resources to create new IP for sports.

The "Tang Palace Night Banquet" helped Henan Radio and Television to successfully go out of the circle, and the "Luoshen Shuifu" and "Longmen King Kong" pursued by winning the battle were sought after by netizens. Henan Radio & TV Station has implanted Internet communication genes such as "interactive, open and empathetic", edited the core wonderful content, and rapidly spread and continued to ferment with short, intuitive and convenient short video communication forms, creating a long tail effect and maximizing the communication effect. Tik Tok, the "Elephant News", launched the 2021 Henan Spring Festival Evening Collection, bringing together the highlights of the program, with a cumulative broadcast volume of 240 million times, and the number of account fans increased by more than 8 times compared with the beginning of the year, making it the account with the highest growth rate of 10 million account fans in radio and television organizations.

By the end of 2021, Shandong Radio and Television had aggregated short video accounts of more than 200 provinces, cities and counties on the short video platform, with a cumulative fan base of 120 million and a cumulative interaction of over 700 million times, which was very influential in the province.

In addition, 38 radio and television organizations at or above the provincial level have made use of the traditional proprietary content IP to build the Internet, and the number of Tik Tok accounts of 17 programs has exceeded 10 million, an increase of 9 compared with the beginning of the year. According to the monitoring data of CTR short video user portrait products, the age structure of these accounts is mainly people over 30 years old, who care for their own health, pay attention to maintenance and fitness, pay attention to financial investment and are willing to pay for health. On the whole, these users belong to the backbone of society and have strong consumption potential, which brings broad prospects and opportunities for radio and television institutions to expand the large-screen realization model and dig deep into the value of Internet users.

(VI) Moderator reporter Wang Hong transmits positive energy in various forms.

With the mainstream media all marching into the main battlefield, radio and television hosts and journalists continue to adhere to the traditional media people’s duty of keeping upright, and combine their own advantages and positioning to carry out diversified communication on the new media side. According to CTR index, Tik Tok, Aauto Quicker and Billie Billie’s head host account number is 8, Zhejiang Radio and Television 3, Jiangsu Radio and Television 3 and Anhui Radio and Television 1, with CTR index all exceeding 70.

IP, the host and reporter of the Central Radio and Television Station, showed their magical powers, and displayed personalized content on platforms such as Mile Mile and Tik Tok to create personal brand characteristics. The account of "Eat Pepper’s Meow Sauce" (Wang Bingbing) published interview tidbits and personal life Vlog, which continued to maintain its high influence with a sweet and lovely image. Among them, the work "Ice Ice vlog.003" recorded the leisure daily life of Wang Bingbing visiting hutongs and slapping cats, with a total broadcast volume of 10.639 million and a total interaction volume of 1.405 million. The account of Liu Xiaoqian, a foreign correspondent, records the daily work abroad and sends back the latest news overseas, showing the fearlessness and professionalism of China reporters. The work "I am willing to be interviewed by the China media" interviews Blake’s father who was shot by the police on the street and exposes racial discrimination in American society, with a total broadcast volume of 3.026 million and a total interaction volume of 158,000. The host "Li Sisi" account, "Zhu Xun" Tik Tok account and Aauto Quicker account share daily life, convey happy mood and show the orthodox host style; "Host john young" Aauto Quicker account recorded funny sitcoms to amuse the netizens; The "Scarab" account in Tik Tok is deeply involved in children’s education and awakens the childhood memories of netizens.

Among the provincial radio and television stations, Tik Tok, the news sister of Zhejiang Radio and Television, Tik Tok, Wang Xiaochuan of Anhui Radio and Television, Aauto Quicker, Dalin Review of Jiangsu Radio and Television, Aauto Quicker, the reporter Yang Wei, and Billi account are outstanding in the field of news commentary, actively advocating correct values. Tik Tok account of "Xiaobei-City Private Car" of Zhejiang Radio and Television has been deeply involved in the field of urban traffic and private car transactions, realizing the visualization of traditional urban traffic broadcasting, and the host’s capable and provocative behavior style has been loved by netizens. Shen Tao’s Tik Tok account of Zhejiang Radio & TV Station continued its variety entertainment style, shooting various jokes with daily life as the theme, which triggered interaction among netizens. In addition, live broadcast with goods has become a new trend, and the professional performance of the host is rich in the live content ecology.

(7) Enter the virtual human track and actively embrace the frontier technology of the meta-universe.

In recent years, the virtual idol industry is in full swing, and the virtual image is the core element of the meta-universe. Getting involved in virtual idols is the fastest and most feasible way to enter the meta-universe. Once the meta-universe concept virtual beauty expert "Liu Yexi" was launched, Tik Tok’s powder rose more than 3 million in a week, which shows that the development prospect of virtual idol track is broad. Many mainstream media have tried to build virtual hosts and journalists.

The Central Radio and Television General Station launched the Winter Olympics sign language AI anchor. Based on technology, it can not only report the news of the Winter Olympics synchronously, but also provide timely, accurate and smooth sign language live broadcast for the hearing impaired. Xinhua News Agency launched a digital journalist and astronaut Xiao Qian, and created a realistic virtual Martian surface to lead netizens to feel the meta-cosmic news.

Shanghai Radio & TV Station launched the second-dimensional virtual news anchor Shen Ya to show the possibility of deep integration of virtual reality in news broadcast, and opened the Official account "Shen Ya _ Xiaoya Official", with 72,000 fans, a total broadcast volume of 3.908 million and a total praise volume of 742,000. At present, Shen Ya has participated in multiple live news broadcasts, character dialogues and news reports. Hunan Radio and Television launched Xiaoyang, a digital host, and opened an account "Xiaoyang -Young" in Weibo, mainly to promote Hunan Satellite TV programs.

(8) Make efforts to spread overseas, and the role of mainstream media in global news reports is prominent.

According to CTR monitoring, by the end of December, 2021, more than 30 domestic radio and television organizations or central media had opened nearly 700 accounts on three overseas social platforms, with a cumulative fan base of over 1.1 billion, of which Facebook platform had the largest fan base, which exceeded 1 billion as a whole, with the fan base increasing by 9% compared with the beginning of the year, and there were 18 head accounts above 10 million. Among them, CCTV (@ChinaGlobalTVNetwork) and China Daily (@chinadaily) both have more than 100 million fans. The total number of fans on YouTube platform is 38 million, which is growing rapidly, and the overall number of fans has increased by 24.9% compared with the beginning of the year. Among them, 10 accounts of CCTV, Xinhua News Agency, Hunan Radio and Television, Zhejiang Radio and Television and Shanghai Radio and Television Institutions have more than one million fans. The total number of followers of Twitter platform is 57 million. Due to platform restrictions and many other reasons, the number of followers of domestic institutional accounts has grown slowly, with an overall increase of 0.6% compared with the beginning of the year.

Legend: TOP10 list of overseas communication power of domestic mainstream media in 2021

In the face of the complicated international situation in 2021, the domestic mainstream media will improve the ability of public opinion to control the field in an all-round way and break the discourse hegemony of western media through exclusive and objective reports. In the report on Meng Wanzhou’s return to China, the Central Radio and Television General Station conducted exclusive live broadcasts simultaneously on its own new media platforms such as Central Video, CCTV News Client and CCTV. The total number of praises exceeded 400 million, and all 17 contents were launched on the whole network; The live broadcast signals and news materials were broadcast and reprinted by 391 media outlets in 58 countries and regions, including Associated Press, AFP, Reuters and European Broadcasting Union, with a total broadcast time of over 2,800 times. In the report that the Taliban came to power in Afghanistan, the local reporters at the general station sent back the live report for the first time, and the related video broadcast volume exceeded one million; Wei Tian, the anchor of CGTN, spoke to the Taliban government spokesman live, and his professional performance was recognized and praised by overseas netizens, with a cumulative video broadcast of 110,000 times; The "CGTN Frontline”Facebook account released photos to show the cruelty and humanistic care of the war, and the average interaction volume was above thousand.

Facing the western countries’ deliberate smearing on issues such as the source of the epidemic and Xinjiang cotton, the mainstream media launched a series of bilingual works, with detailed evidence to vigorously fight back and safeguard the national image. CGTN, the Central Radio and Television General Station, launched "In-depth Investigation of Covid-19 Laboratory in North Carolina, USA" on the YouTube platform to disclose the truth about the source of Covid-19 in Debao Laboratory in the United States; A series of video "Facts tell" was launched to ask questions about the focus issues, which triggered users’ in-depth thinking and discussion, making the truth self-evident. The YouTube account of Shanghai Radio and Television’s "ShanghaiEye Magic Eye" released the news "The polar industry in Hami, Xinjiang is booming" to show the Xinjiang industrial economy that is still operating normally under US sanctions.

The literary and entertainment content of mainstream media also has bright performance overseas. The YouTube account of CCTV Spring Festival Evening focuses on the two major literary IP’s "Spring Festival Evening" and "Autumn Evening" and focuses on the attention of overseas users. Up to now, the cumulative play volume of the account has exceeded 250 million times, and the number of account fans has increased significantly during the Spring Festival and Mid-Autumn Festival. The film and television account "China Zone Drama Music Department" recommends China’s film and television works to overseas users. At present, the number of account users has exceeded one million, and a film and television drama communication matrix covering more than 10 languages including Chinese, English, Spanish, Vietnamese and Indonesian has been formed. Hunan Radio and Television opened YouTube accounts such as "Official Channel of Mango TV of Hunan Satellite TV" and "Official Channel of Night in Wan Chai" to delay the update of variety shows, among which, the total broadcast volume of the 12-stage complete program of "My Brother" was 9.783 million. Shanghai Radio and Television YouTube account "SMG Shanghai TV official channel" released the 12-stage complete program "Our Song", and the cumulative broadcast volume of YouTube platform was 9.23 million. Zhejiang Radio and Television launched a music category, and opened a YouTube account "Zhejiang Satellite TV Music Channel" with a cumulative subscription of 1.54 million.

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Looking back on 2021, the scale of Internet users in China has exceeded 1 billion, and the Internet penetration rate has exceeded 70%. China has become the largest and most vibrant digital society in the world. "Home economy" has become an indispensable element of life, and online shopping by over 800 million people has spawned exploration and practice in the fields of community e-commerce, social e-commerce and content e-commerce. Many new words such as "blockchain" and "NFT" have come into public view, "6G" has been written into the 14th Five-Year Plan of the Ministry of Industry and Information Technology, "web3" has been mentioned frequently by the Internet industry, and "Metauniverse" is full of infinite possibilities.

Mainstream media keep innovating in the surging Internet rivers and lakes, constantly adapt to new forms of communication, and successively launch explosive works; While strengthening the construction of its own platform, it constantly optimizes the upgrading mechanism and system, and becomes more familiar with and adapted to the law of Internet communication. We expect the mainstream media to dance like an elephant to promote the in-depth development of media integration and move towards a new future.

Let me see who is the "Top Ten Giant Panda Scholar in Beijing Zoo"!

Not much to say.

Let’s recognize the bear first

↓↓↓

(The pictures are all from @ Barton Lolo)

Gugu, MengMeng, Mengda

Meng Er, Meng Lan and Fu Xing

Mengbao, Mengyu, Daytime

These nine giant pandas are currently

Beijing Zoo Giant Panda Pavilion

Exhibitors (this list is not corresponding to the above picture)

Can you recognize it correctly? There is an answer in the comment area!

Let me see who is.

"Ten-level scholar of giant pandas in Beijing Zoo"

Unrecognized words

Put away this raiders!

Gugu

Birthday: September 25th, 1999.

male

Mother: Tang Tang.

Father: Panpan

Exhibition Hall: Asian Games Hall

person"North Mobile Security Captain" of"Old Uncle"

I am almost 24 years old this year.

It’s called "security captain"

Because there were four times.

Tourists turn into the Panda Stadium.

Gugu was frightened and bit them.

But that doesn’t mean GuGu has a bad temper.

Giant pandas are beasts.

Please follow the rules when visiting.

Civilized garden

Mengmeng

Birthday: September 13th, 2006.

female sex

Mother: Ying Ying.

Father: Lingling Pavilion:Asian Games Hall

It is estimated that many small partners

I started to know MengMeng from this picture.

Focus on healing and companionship

person"Moving to the North and Shadow Queen"

It is circulating in the giant panda world.

Two benchmarks for beautiful women

"Nan Sijia, Bei Erpang"

"Bei Er Pang" is MengMeng.

Currently in Beijing Zoo.

Among the giant pandas living there

Five of them are only written by MengMeng.

It is a famous "Meng family"

Mengda

Birthday: August 22nd, 2013

male

Mother: MengMeng.

Father: Yong Yong

Exhibition Hall: Asian Games Hall

Mengda and Menger

MengMeng’s first child gave birth to twins.

Introduction board of Beijing Zoo

Describe Meng Da is

"Typical sunny boy"

(Yes, Mengda is also a sunny and cheerful boy)

Mengji

Birthday: August 22nd, 2013

male

Mother: MengMeng.

Father: Yong Yong Pavilion:Asian Games Hall

Meng er’s most iconic

It’s its eyes.

Because I have had "mite eyes"

And with "white eyes"

The way it eats bamboo is also unique.

Other giant pandas bite off with their teeth.

Meng Er broke bamboo with his bare hands.

Menglan

Birthday: July 4, 2015

male

Mother: MengMeng.

Father: Mei Lan

Pavilion: Olympic Pavilion

Menglan

"Three Princes of Xizhimen" Yeah, yeah!

There’s nothing more famous than a scene

Attempted "Prison Break" in 2021 …

As the "top stream" of Beijing Zoo

Outside Menglan Exhibition Hall

There is always a long queue in the morning.

The "three princes" also lived up to expectations.

There are new programs every day.

This is the first two days after the transformation of the sports ground.

Meng Lan’s appearance mode

↓↓↓

lucky star

Birthday: June 25th, 2017

male

Mother: Yinghua

Father: Lulu

Pavilion: Olympic Pavilion

At the China Giant Panda Conservation Research Center

When the 2017 Giant Panda Baby was exhibited to the public,

Fuxing is huge.

The coat is pink.

Especially prominent in the same panda baby.

Named by netizens"Boat-fruited Sterculia"

Fuxing has a bird’s eye socket.

Debut with the strength of drama eyes

Meng Bao Meng Yu

Birthday: May 23, 2018

female sex

Mother: MengMeng.

Father: Mei Lan

Pavilion: Olympic Pavilion

Mengbao and Mengyu

They are twins from MengMeng’s third child.

At present, playing in the same sports ground.

So introduce it together.

Sister Mengbao is more active.

Like to climb high.

Sister Meng Yu is more clever.

Like sleeping

The sisters look alike.

But it’s easy to distinguish

Mengbao has a "beauty mole" under his left ear.

Zuo Meng Yu You Meng Bao

day

Birthday: August 20, 2018

female sex

Mother: Little white rabbit

Father: Lulu Pavilion:Asian Games Hall

Xiaobaitian is also the owner of "Bird Eye"

Be docile and obedient

There is still a little "social fear"

I often sleep in a tall tree.

So did you answer the first question?

In addition to these nine giant pandas,

Beijing Zoo also keeps

Giant pandas not on displaypoint

point

After a one-month quarantine period

Ya ya Will also return to Beijing Zoo.

Reunion with friends

Looking forward to it!

Produced by Beijing Daily (pictured from @ Barton Lolo)

Land Rover Test Drive Range Rover Sport, which is the best at road driving.

  Focus on traditional four-wheel drive off-roadLand RoverA series of new attempts have been made to highway LSUV,Discovery 3Take the lead in finding the path from mud to smooth road,visit/tour scenic spotsThe sports edition then took to the leisure road.SUVDuring the journey, its acceleration time of 0-100Km/h is only 7.6s, and its top speed can reach 225 km/h.

Land Rover Test Drive Range Rover Sport, which is the best at road driving.

[The picture shows Range Rover Sport〗]

    If you are not a fan of cross-country sports, the potential customers who choose luxury LSUV will still regard the performance of On-Road highway as an important reference index. In view of this, Land Rover, when building a brand-new car, not only exerts the powerful Off-Road capability that the general LSUV lacks, but also further emphasizes the road performance and handling. Although the steering is not as accurate as BMW X5 and Porsche Cayenne, its On-Road performance is already shocking. With almost the same road performance and the off-road capability that rivals at the same level can’t reach, Range Rover Sport Edition is undoubtedly one of the most balanced SUVs, which gives Range Rover Sport Edition a favorable opportunity in the market competition.

Land Rover Test Drive Range Rover Sport, which is the best at road driving.

[The picture shows Range Rover Sport〗]

Just like the smaller Range Rover interior, it follows the luxury of Discovery 3.

    At first sight, the Range Rover Sport Range Rover Sport is easily confused with Range Rover, which is why some people mistake it for an additional sport version of the basic Range Rover Range Rover model, especially the large long water tank shield and the square headlights and sheet metal parts. Actually, it is not. In terms of size, Range Rover Sport Edition is shorter than Range Rover by 184mm and 135mm in length and wheelbase, and reduced by 90 mm in height, which makes the whole body more compact and powerful, and has higher dynamic flexibility in cornering.

Land Rover Test Drive Range Rover Sport, which is the best at road driving.

[The picture shows Range Rover Sport〗]

    The interior follows the luxurious features of Discovery 3. The center console and the central touch screen are made of more practical and elegant materials, widely used leather, solid wood and chrome-plated decorations, and the brand-new brunell metallic paint surface or piano black wood decorative strips increase driving pleasure. The co-pilot seat adjustment from 6 to 8, the newly configured stainless steel welcome pedal and luxurious floor mat, and the harman/kardon surround sound system equipped in the center console bring a more comfortable luxury driving experience.

Land Rover Test Drive Range Rover Sport, which is the best at road driving.

[The picture shows the interior of Range Rover Sport]

    If you look closely, you will find that Range Rover Sport is like a combination of Range Rover and Discovery 3, which continues the luxury sense of Range Rover, road driving characteristics and the extraordinary off-road ability of Discovery 3. The combination of their advantages is the positioning of Range Rover Sport Edition: speed, off-road and luxury. The exterior is partially modeled after the Range Rover architecture, and the cabin layout is derived from Discovery 3. In order to highlight the strong running wind, the position of the center console is slightly improved, so that the equipped operation buttons are at your fingertips, and the driver-centered feeling is stronger, which is more in line with the characteristics of the sports version.

4.2 liter V8 supercharged engine

    Range Rover Sport Edition pays more attention to the performance and power output of vehicles driving on the road when designing. It is equipped with a 4.2-liter all-aluminum V8 supercharged engine, which comes from the highly-praised Jaguar AJ series engine. After being specially tuned for Land Rover products, it can achieve an amazing maximum torque of 550 Nm and a maximum power output of 390 HP at 3,500 rpm, so that drivers can experience the driving pleasure at top speed more easily. I believe that only by personally experiencing it can they feel the extreme experience of soaring heart rate at every acceleration.

Land Rover Test Drive Range Rover Sport, which is the best at road driving.

[The picture shows the details of Range Rover Sport]

    Land Rover has been widely used in many cars, and the six-speed automatic transmission from ZF famous factory is also one of the impressive technologies. Because this system has the self-learning function, it will change the file position mode with the driver’s habits, and it will be even more powerful if it is installed on the On-Road-oriented Range Rover Sport. At the same time, the supercharged engine will not be prone to turbo lag like the turbocharged engine, which can provide drivers with more agile and accurate control response, and at the same time greatly improve the acceleration performance of the vehicle. The supercharged version of the Range Rover Sport only takes 7.6 seconds to accelerate at 0-100 km/h, which is definitely the best in a large luxury SUV like Land Rover.

Just look at the minimum match. Can I buy the 1.4T version of SAIC Volkswagen Passat?

In the domestic B-class car market, if any car is suitable for IKEA, I believe that everyone will think of SAIC Volkswagen Passat, which won the trust of 3 million car owners. It is no exaggeration to say that this car is the absolute king in this segment. In particular, its top models are blessed with many leapfrog configurations such as Harman Kardon’s advanced audio and aviation sleeping seats.

However, for many consumers with limited budgets, it is obviously unrealistic to choose the top model. Then, in the case of only looking at the lowest model, is the 1.4T entry-level Passat, that is, the 2022 280TSI business Passat worth buying? Let’s take a look at it next.

Simply from the appearance, it is actually difficult to distinguish Passats with different positioning, and the only difference in appearance of the lowest 1.4T Passat may be that the hub is a circle smaller, after all, it is only 16 inches. Compared with the 18-inch hub of the 2.0T model, the hub of this size does not look so harmonious, but it does not affect the use at all.

In fact, the difference between the lowest Passat and other models is mainly reflected in two aspects, on the one hand, the configuration, on the other hand, the power system. First, look at the configuration level, the 280TSI Business Edition/standard all-weather LED headlights, LED daytime running lights, headlight photosensitive automatic opening function, integrated LED taillights, LED rear fog lights, electric sunroof, leather seats, monochrome ambient lights in the car, ESP body dynamic electronic stability system, Auto Hold automatic parking, reversing radar, and so on.

In addition, such configurations as one-button start system, keyless entry system, electric adjustment of exterior rearview mirror (with heating function), 8-inch car-mounted Zhilian entertainment interactive system, intelligent car-connected system (Zhilian car control, vehicle health report, in-car Wi-Fi), SVW super APP/SVW Link/Carlife mobile phone interconnection, and 8-inch LCD instrument can also be found in this car. On the whole, do you suddenly feel that the entry-level Passat configuration at this price is enough for home use? In fact, if the budget is limited and the requirements for comfort are not particularly high, the Passat at this price can obviously meet your needs. After all, the active and passive safety configuration is still relatively comprehensive.

In addition, it is the power system. The new Passat still introduces three power systems, which are equipped with 1.4T and 2.0T high and low power engines respectively. Among them, the 1.4T engine has a maximum power of 110kW and a maximum torque of 250 N m. Compared with the 2.0T model, the power parameters are obviously different, and the transmission system is not a 7-speed wet dual-clutch gearbox of the 2.0T model, but a 7-speed dry dual-clutch gearbox.

However, in terms of actual driving experience, thanks to the excellent adjustment experience of SAIC Volkswagen, the ride comfort of this car is still amazing. At the beginning, it is still enough for people to feel smooth and comfortable easily. Without intense driving, the performance of the gearbox is also very smart and the shifting logic is clear. High-speed cars will not make people feel depressed, and the power output is also very linear.

In addition, excellent chassis adjustment can also make the family sitting in the back row feel comfortable. On the whole, if we simply consider the household demand, the performance of low-priced Passat is also remarkable. However, it should be emphasized here that if you use a business car, it is still recommended to choose the top model in one step.

Jiaxing Audi A6L’s price reduction hit at the end of the year, with the latest offer of 338,000 yuan! Preferential treatment waits for no man.

[car home Jiaxing Preferential Promotion Channel] Recently, preferential activities are being carried out in Jiaxing, with the highest preferential margin reaching 137,900 yuan and the lowest starting price dropping to 338,000 yuan. If you are interested in this luxury model, you may wish to click "Check the price of the car" in the quotation form to get a higher discount.

嘉兴奥迪A6L年末降价来袭,最新报价33.8万!优惠不等人

Audi A6L’s front face design inherits the iconic style of Audi family and adopts an integrated air intake grille, which presents a unique visual effect. The design of the air intake grille is very exquisite, with smooth lines and a sense of layering, creating an atmospheric and exquisite feeling. Overall style, the Audi A6L shows a luxurious and fashionable atmosphere, with smooth body lines and coordinated proportions, showing the exquisite craftsmanship and design strength of the Audi brand.

嘉兴奥迪A6L年末降价来袭,最新报价33.8万!优惠不等人

The length, width and height of Audi A6L are 5050mm*1886mm*1475mm, respectively, with a wheelbase of 3024mm, a front tread of 1630mm and a rear tread of 1616 mm.. The side lines of the car body are smooth and elegant, with 20-inch rims, and the tyre size is 255/40 R20, showing an excellent sense of movement and luxury.

嘉兴奥迪A6L年末降价来袭,最新报价33.8万!优惠不等人

The interior design of Audi A6L is full of sense of technology and luxury. The 10.1-inch touch screen on the center console supports the voice recognition control of multimedia system, navigation, telephone and air conditioner, providing drivers with a convenient operating experience. The steering wheel is made of leather and equipped with manual up and down+front and rear adjustment or electric up and down+front and rear adjustment functions, so that the driver can find the most comfortable grip position. Type-C interface and USB/Type-C interface are equipped in the front and rear of the car to meet the charging needs of passengers. The front seats support heating, ventilation and massage functions, providing a comfortable riding experience. Both the main seat and the auxiliary seat have a variety of adjustment methods, including front and back adjustment, backrest adjustment, height adjustment and lumbar support, to ensure that every passenger can find a suitable sitting position. The second row of seats also has the functions of backrest adjustment and waist adjustment, which improves the comfort of riding. In addition, the front seats also have electric memory function, which is convenient for drivers to quickly adjust to the most comfortable position.

嘉兴奥迪A6L年末降价来袭,最新报价33.8万!优惠不等人

Audi A6L is equipped with a 2.0T 245 HP L4 engine with a maximum power of 180 kW and a maximum torque of 370 Nm. With the 7-speed wet dual-clutch gearbox, it provides excellent performance for the vehicle.

Car home car owners think that the design of Audi A6L is very domineering, the body shape is full of fashion sense, and the front face is even more impressive.

JAC EV3 real shot "hit face" Euler good cat is bigger than Wuling Bingo.

Zhidian Travel obtained the real car map and related information of JAC brand-new pure electric car EV3. JAC EV3 adopts the layout of 4 doors and 5 seats, and its size is much larger than that of Wuling Bingo. The new car adopts a brand-new LOGO and English logo. The front face is highly similar to that of Euler Good Cat. The side of the car is equipped with a hidden door handle, and the taillights are rounded rectangular. Judging from the declaration time node, JAC EV3 is expected to start at the Shanghai Auto Show in April.

JAC's new electric vehicle EV3 hits the face. Euler's good cat is bigger than Bingo-Figure 1

JAC's new electric vehicle EV3 hits the face. Euler's good cat is bigger than Bingo-Figure 2

JAC's new electric vehicle EV3 hits the face. Euler's good cat is bigger than Bingo-Figure 3

JAC's new electric vehicle EV3 hits the face. Euler's good cat is bigger than Bingo-Figure 4

JAC's new electric vehicle EV3 hits the face. Euler's good cat is bigger than Bingo-Figure 5

JAC's new electric vehicle EV3 hits the face. Euler's good cat is bigger than Bingo-Figure 1

JAC's new electric vehicle EV3 hits the face. Euler's good cat is bigger than Bingo-Figure 7

Jianghuai EV3 has a length, width and height of 4025×1770×1560mm and a wheelbase of 2620mm. The new car is equipped with a single motor (low/high power) with the maximum power of 70kW and 100kW respectively, and is equipped with lithium iron phosphate batteries. The new car also provides panoramic canopy, two-color body, front windshield camera, exterior rearview mirror camera and other configurations.

Israel will provide about $155 million in loans to Palestine.

  Israeli Defense Minister Ganz said on August 30th that Israel will provide 500 million new shekels (about 155 million US dollars) in loans to Palestine.

  On the 30th, Ganz revealed to the Israeli media that during his talks with Palestinian President Yasser Abbas on the 29th, he promised that Israel would take a series of "goodwill gestures", including providing loans to the Palestinians and approving 16,000 Palestinians to work in Israel.

  Ganz said that the purpose of his talks with Abbas was to build mutual trust in the absence of a peace agreement between the two sides.

  According to a statement issued by the Israeli Defense Minister’s Office in the early hours of the 30th, Ganz and Abbas held two rounds of talks in Ramallah, during which the two sides discussed the "security, social and economic situation" in the West Bank and the Gaza. The statement quoted Ganz as saying that "Israel is prepared to take a series of measures to promote the Palestinian economy".

  In July this year, the Israeli security cabinet decided to freeze the transfer of 597 million new shekels (about 183 million US dollars) to Palestine to collect taxes. This "punishment" measure used by Israel has caused the Palestinian side to fall into financial difficulties.  

  After Abbas met with Israeli Prime Minister Benjamin Netanyahu in the United States in 2010, the leaders of the two sides never met directly again. In 2014, the peace talks between Israel and the Palestinian National Authority broke down and have not resumed.

Iran calls its nuclear program "irreversible" or launches air strikes alone.

Topic: Focus on Iran’s nuclear issue

    Iran’s nuclear program, a hot issue in the international community, has increased the heat. Recently, Iranian hardline President Mahmoud Ahmadinejad once again publicly announced that 3,000 centrifuges are "fully operating" in Iraq, and the government will not change the current nuclear program. In this regard, the United States indicated that it would continue to solve this problem through diplomatic means, which also hinted that Israel might take unilateral action to air strike Iran’s nuclear facilities.


  Ahmadinejad made another tough speech.


    According to British media reports on November 7, Iranian President Mahmoud Ahmadinejad said in a live TV program that the Iranian government’s nuclear program is "irreversible". He also stressed that Iran has installed 3,000 centrifuges in the Nataz underground nuclear plant.


    Centrifuge is a machine for uranium enrichment, which can produce both low-purity enriched uranium for nuclear fuel and high-purity enriched uranium for nuclear weapons. Scientists have pointed out that 3000 centrifuges can produce enriched uranium for making a nuclear bomb within one year.


  


    Iranian President Mahmoud Ahmadinejad (profile picture)


    Ahmadinejad said: "Now Iran’s uranium enrichment capacity has reached industrial level, and we will install new equipment to further improve the level of nuclear technology."


    The United States and its allies accuse Iran of actively seeking nuclear weapons and call on the international community to impose more severe sanctions on it. However, Tehran denies the accusation of the United States, insisting that its uranium enrichment activities are entirely for civilian purposes and are intended to meet the growing domestic energy demand.


    Ahmadinejad said: "They decided to impose sanctions on Iran according to the wrong information, but we will never back down, let alone give up our rights." He also said that Iran is willing to negotiate with the West, but it will not bargain with anyone on the issues of national independence and nuclear rights.


    In April and September this year, Ahmadinejad twice announced that Iran had 3,000 centrifuges, but the report issued by the International Atomic Energy Agency said that the number of Iranian centrifuges was far below 3,000, and its uranium enrichment capacity was not high.


  The U.S. government will wait and see.


    The State Council spokesman sean mccormack said that he is not sure whether Iran really has 3,000 centrifuges, and the Bush administration is still waiting for the latest assessment report of the International Atomic Energy Agency.


    


    Pictured: On November 7, US President Bush and visiting French President Nicolas Sarkozy held talks and held a joint press conference in Mount Vernon, Virginia. Bush expressed the hope to solve the Iranian nuclear issue through diplomatic means. Xinhua News Agency reporter Zhang Yan photo


    McCormack said: "It doesn’t matter whether there are 2,000, 2,500, 3,000 or 1,000 centrifuges in Iran. What matters is the Iranian government’s position on this issue. Instead of negotiating and cooperating, they continue to confront the international community."


    Diplomats and analysts believe that the figure of 3,000 sets may be true, and these devices may be roughly divided into 18 groups with 164 sets in each group. But there is no evidence that all these machines are running at the same time, and it is impossible to determine whether all the machines are injected with uranium gas.


    Disarmament experts David Albright and Jacqueline Char said: "Iran seems to have mastered the technology of operating some centrifuges, but it is not yet capable of operating all the machines at the same time. It may take them several months to reach this technical level."


    The five permanent members of the Security Council plus Germany will hold a meeting on 19th of this month to evaluate the reports submitted by the Director General of the International Atomic Energy Agency ElBaradei and the European Union’s High Representative for Foreign Affairs and Security Policy Javier Solana, and decide whether to impose the third round of sanctions on Iran.


    The United States imposed unilateral economic sanctions on Iran in October. President Bush said that he would continue to solve the Iranian nuclear crisis through diplomatic means, but if Tehran refuses to stop its uranium enrichment activities, the United States will not rule out the possibility of using force.


  Israel may act alone.


    The British "Times" reported on November 8 that an official from the Washington military said that the Pentagon did not want to take military action against Iran, but Israel was "different". He hinted that Israel might carry out air strikes on Iran’s nuclear facilities.


    Earlier, a US Department of Defense official told the newspaper: "If Iran installs 3,000 centrifuges, Israel will take corresponding actions, while the Pentagon will wait and see."


    Israel is a loyal ally of the United States in the Middle East. The Israeli government has repeatedly stated that it will not tolerate an Iran with nuclear weapons. Israeli Defense Minister Barak once pointed out: "Dialogue will never stop the attack of weapons."


    In 1981, Israel dispatched warplanes to destroy the nuclear reactors in Iraq during Saddam Hussein’s time; At the beginning of September this year, Israel carried out air strikes on suspected nuclear facilities in Syria. Some people think that this move by Israel is intended to warn Iran.


    Yin Ba, a scholar from Tel Aviv Strategic Research Center, believes that Iran is likely to have the ability to produce nuclear warheads now, and Israel must respond. He said: "If the international community does not stop us, we will take certain measures. I think the Israeli government is preparing for this." (Ren Na)

Editor: Li Xingchi

Internet+Education: Exploring a New Educational Service Model

  Internet+Education is committed to promoting Internet-based learning and training methods. At present, the Internet has widely penetrated into the fields of education and training such as early childhood education, preschool education, primary and secondary schools, universities/graduate students, studying abroad, vocational examinations, vocational skills, children’s foreign languages, adult foreign languages, interest education and comprehensive education. From the big market category, it mainly includes online academic education, online study abroad education, online K12 education, online vocational qualification and skills education. Among them, online academic education and online study abroad education have a relatively large market scale because of the high degree of curriculum standardization, which is conducive to giving full play to the advantages of online education.

  The online education market is growing steadily.

  In recent years, with the continuous improvement of China’s informatization level, the online education market has shown an accelerated growth trend. In 2004, China’s online education market was about 14.3 billion yuan, and it reached 98.1 billion yuan in 2013, achieving a compound annual growth rate of 21.2% in the past 10 years. According to GSV report and estimation, the scale of online education industry in China is only one-fifth of that in the United States, and the market structure of sub-sectors is quite different. The largest proportion of online education in China is training education (53.0%), followed by basic education (35.94%). In the United States, the proportion of basic education in online education is close to 50%, while the online training business is only 8%. In addition, the proportion of online education on mobile terminals in the United States is higher. Online education users in China prefer to use online education platform (61.4%), followed by online schools (37.0%), and the proportion of App usage is still relatively low. The proportion of App usage in the United States is much higher than that in China, and the proportion of online schools is about half that in China.

  With the development of mobile Internet and the popularity of smart terminals, the scale of mobile Internet users in China has shown a rapid growth trend, and the number of mobile Internet users has surged. Generally speaking, the scale of mobile Internet users is much larger than that of fixed Internet broadband access users, and the advantages of the former are gradually increasing. At the same time, among all the respondents, nearly 40% of learners use mobile terminals to study, and nearly 51% of learners use mobile terminals to search online learning content, which shows that users who use mobile terminals to search online learning resources have reached a certain scale, but because of the lack of large-scale mobilization of course platforms and high traffic charges, PC-side learners still dominate. It is estimated that in the next five years, the compound annual growth rate of online education industry in China will reach 31.7%, of which the compound annual growth rate of online education on mobile terminals is 52%. According to Tiantuo Consulting, the online education market in 2017 was around 300 billion yuan. With the continuous expansion of the scale of netizens and the cultivation of online learning habits of online education users, the scale of users will continue to grow, and it is expected to reach 120.326 million by 2017.

  In this context, Internet giants and traditional educational institutions have accelerated their layout or transformation. According to the statistics of venture capital and M&A database of Capital Lab, there were 291 online education venture capital events in 2014, and the disclosed transaction amount was US$ 1.86 billion. Compared with 2013, the investment amount increased by 46% and the transaction amount nearly doubled. There were 84 M&A incidents, and the disclosed transaction amount was USD 4.28 billion. Compared with 2013, the number of M&A increased by 127%, and the transaction amount tripled. There are three venture capital investments of more than $100 million: Insight Venture Partners and others brought $135 million in Series B financing to Pluralsight, an online IT education platform; TutorGroup received $100 million in financing from Qiming Venture Capital; Dude Solutions, a service provider of teaching facilities and IT management, was financed by Huaping’s investment of US$ 100 million.

  In 2014, venture capital and M&A of online education in China continued to make great efforts, and the investment of venture capital in this field far exceeded that in 2013: 86 venture capitals, an increase of 195%; The investment was US$ 480 million, an increase of 584%. Among them, there are 14 cases of investment of more than 10 million US dollars. The online education M&A in China showed a high activity this year: there were 29 M&A incidents, an increase of 207% over the previous year; The amount of M&A was US$ 590 million, an increase of 126% over the previous year. At the beginning of 2014, first, Alibaba led the VIPABC; under the Tutorgroup, an international internet education giant; Then YY announced the establishment of "100 Education" and made great strides in the Internet education industry. Among them, Lei Jun will invest more than 1 billion yuan. Subsequently, BAT has been incubating internally, or acquiring platforms and content and tool products externally, accelerating the layout in the Internet education industry. In addition to large PE and Internet companies, in 2014, we saw more domestic listed companies such as Century Dingli, Senma Clothing, Tuowei Information, Shenzhou Taiyue, Lisichen, etc., and increased the layout of online education through mergers and acquisitions.

  In addition, traditional educational institutions are also actively moving closer to the Internet. As the object of subversion, the traditional educational institutions represented by New Oriental and Good Future (formerly known as learning and thinking) are accelerating to move closer to the Internet. New Oriental, a traditional English training institution, also announced a cooperation with Tencent in 2014 to accelerate the development of Internet education business. At the same time, set up a live broadcast platform Cool Learning Network. In the future, we have increased our investment in Internet education business since last year. Its online school Xuesisi’s annual income in 2014 is expected to exceed 100 million yuan, double the income in 2012.

  The key direction of "internet plus" education;

  Explore new ways of providing educational services.

  The development of Internet education is not only related to the trillion-scale education consumption market, but also related to major issues of people’s livelihood such as education equity and equalization of public education resources. In the service of "internet plus" for the benefit of the people, it is clearly necessary to further promote the exploration of new educational service supply modes and promote the interactive integration of the Internet with educational institutions and training institutions. As far as the specific content is concerned, it mainly involves the following four key directions:

  -Encourage the development of digital educational resources based on the Internet platform.

  The first is to encourage the network transformation of social education and training institutions, encourage existing training institutions to make full use of existing offline training resources, expand the training scope through online and offline interaction, and improve the utilization efficiency of offline training resources. The second is to encourage Internet companies to cooperate with social education and training institutions, make full use of the advantages of platform resources of Internet companies, guide user traffic for social training institutions, and establish a win-win online training ecosystem. Thirdly, Internet companies are encouraged to innovate education and training services, develop large-scale socialized training mode by releasing the professional skills of a wider range of social individuals, develop personal training brands while reducing the supply of training and consumption cost, and create more entrepreneurial employment opportunities.

  -Encourage schools to explore new modes of network education.

  Vigorously set up special classes, famous teachers’ classes and famous online classes to promote the sharing of high-quality educational resources between urban and rural areas. Facing the needs of education and teaching at all levels, we will build high-quality digital educational resources with distinctive features and rich contents, develop courseware materials and production tools that are deeply integrated into subject teaching, and improve various resource libraries. Strengthen inter-school exchanges and cooperation, build a platform for sharing high-quality digital educational resources and achievements, and realize the open sharing of high-quality educational resources in the region. Promote digital education and teaching, explore a new mode of education and teaching characterized by digitalization of teaching materials, networking of resources, individualization of teaching, autonomy of learning, and virtualization of environment, and encourage and support qualified primary and secondary schools to carry out new education methods such as flipping classrooms by relying on the Internet education platform. Develop modern distance education and network education, provide convenient, flexible and personalized information learning environment for learners, and promote the construction of lifelong learning system and learning society.

  -Exploring new ways to provide public education services.

  At this stage, most online education institutions in China simply transfer offline content to the Internet in the form of words, images and videos, which can only be knowledge infusion. The development of Web2.0 technology, especially the emergence of social media, provides the possibility to meet the interactive needs of learners in the learning process. Encourage Internet companies to fully connect educational institutions, that is, connect classrooms, and develop the service model of education O2O. On the one hand, it provides socialized online learning space for learners and creates a good online learning experience for learners; On the other hand, it is necessary to diagnose learners’ learning problems with the help of big data in online learning space, and use rich offline teachers to solve students’ problems scientifically. In particular, it is necessary to promote new ways of service supply in the fields of basic education and vocational education.

  -Promote the new learning mode of online open courses.

  In order to actively adapt to the new development trend of large-scale online open courses around the world and face the new opportunities and challenges in the reform and development of higher education, the Ministry of Education issued the Opinions on Strengthening the Application and Management of Online Open Courses in Colleges and Universities, supporting the construction of public service platforms for online open courses, encouraging the sharing of course resources and application data among public service platforms, creating an open and cooperative online teaching and learning space, encouraging colleges and universities to use the public service platform for online open courses, and encouraging the public service platform to cooperate with the teaching platform of the National Open University to provide quality courses for lifelong education. Encourage platform builders to cooperate with universities to build and use online course big data to provide high-quality and efficient all-round or personalized services for teachers, students and social learners in universities. At the same time, promote the credit recognition and credit management system innovation of online open courses. Colleges and universities are encouraged to formulate standards for determining the teaching quality of online open courses, incorporate online courses recognized by our school into training programs and teaching plans, and formulate methods for evaluating the teaching effect of online courses and methods for determining the credits for students taking online courses. On the premise of ensuring the quality of teaching, colleges and universities are encouraged to carry out online learning, the combination of online learning and classroom teaching and other ways of credit identification, credit conversion and learning process identification. (Li Qiangzhi)