作者： admin

In the past five years, ＂Ghost Blowing Lights＂ and ＂Raquel＂ have attracted the most money.

In recent years, domestic online movies have developed rapidly, especially in 2020, both the number of productions and the box office performance of online movies have shown a blowout state. According to the data of Lighthouse Professional Edition, from 2018 to 2021 (this paper only counts online movies with separate box office, and some online movies with on-demand payment have not announced the box office, so they are not included in the statistics), the number of online movies with separate box office exceeding 10 million is: 20, 28, 79 and 70 respectively. Just after a quarter in 2022, there were 13 online movies with a box office of over 10 million. The Beijing News combed these 210 online movies with box office exceeding 10 million, and found that "Ghost Blowing Lights" IP was the most popular, with 8 related online movies, and the action type was the most popular among the audience, accounting for 44.8%. Raquel and Xie Miao starred in the largest number of films, each with eight films, with a cumulative box office of 147 million yuan and 121 million yuan, respectively, and became the most attractive actors in "Net University".　　
[IP adaptation]
There are 25 ghost blowing lanterns, Di Renjie, Fengshen and Journey to the West.
Many online movies are adapted from IP, on the one hand, because IP has its own traffic and has a certain audience, on the other hand, IP has set a basic story frame or characters, which brings great convenience to creation.
According to the statistics of the Beijing News, from 2018 to April 1, 2022, among the online movies with a box office of over 10 million yuan, "Ghost Blowing Lights" IP was the most popular among the audience. Ghost-Blowing Lantern in Wuxia Guanshan (34.702 million yuan), Ghost-Blowing Lantern in Xiangxi (56.827 million yuan), Ghost-Blowing Lantern in Longling Cave (35.115 million yuan), Ghost-Blowing Lantern in Longling Shrine (21.564 million yuan), Legend of the King of Yunnan Worm Valley (11.56 million yuan) The Guardian of Touching Jin Jun (16.56 million yuan), eight IP online movies of Ghost Blowing Lights, the cumulative sub-account box office was 241 million yuan, among which the National Day of 2020, the Secret Collection of Ghost Blowing Lights in Xiangxi, which was broadcast by Tencent Video alone, ranked first in the current online movie sub-account box office list with 56.827 million yuan.
Poster of "Di Renjie’s Ghost Road". "Di Renjie" has become the busiest costume figure in online movies.
Di Renjie IP followed closely, followed by Di Renjie’s Eye of Death (32.52 million yuan), The Headless God of Di Renjie (18.455 million yuan), The Blood Vine of Chiyou in Di Renjie (17.115 million yuan), The Ghost Road of Di Renjie (11.846 million yuan) and The Flying Head of Di Renjie.
In terms of traditional classical mythology IP, there are five online movies about "Goddess Bestow", namely, Su Daji the Fox, Jiang Ziya the New Goddess Bestow, Where is the New Goddess Bestow the Sea, List of Gods Bestow: Demon Extinction, List of Gods Bestow: Final Battle of Wanxian Array. There are also five works in Journey to the West, namely, The City of the Great Sage in the Monkey King, The Four Volts Demon of the Great Dream Journey to the West, The Great Sage in the Monkey King’s Heavenly Palace, The Flame Mountain of the Great Sage in the Monkey King, and The Big Canopy. The cumulative box office of the two IP accounts did not exceed 100 million yuan.
"Hao Ge Love Story" poster.
In recent years, some grassroots IP have sprung up and gained a share in the online movie market. For example, "Erlong Lake Haoge" and "Erlong Lake Haoge Siping Youth" were launched in 2012, and this online movie created by grassroots youth gained huge traffic. Since then, works have been published every year, and they will all gain a good box office. Since 2018, seven related online movies have been launched, namely, Driving Crazy in Erlong Lake, Wyndell Dichinson and Bangkok for Siping Youth, Siping Fengyun, Three Silly Crimes of Siping Youth, the Rush Hour of Siping Police Affairs, The Past of Erlong Lake: fright night and Hao Ge Love Story, with a cumulative box office of 138 million yuan. In addition, "Chen Xiang 6: 30", which attracted much attention from netizens because of shooting short videos, also moved to online movies, and the box office of "Chen Xiang’s steel-toed at 6: 30", "Chen Xiang’s heavy building at 6: 30" and "Chen Xiang’s boxing champion mother at 6: 30" also exceeded 10 million yuan.
[Playing platform]
Nearly half of the works are broadcast alone in iQiyi.
According to the data of Lighthouse Professional Edition, from 2018 to April 1, 2022, a total of 210 online movies earned more than 10 million yuan at the box office, of which 35 were solo broadcast on Tencent video, 53 were solo broadcast on Youku, 101 were solo broadcast on iQiyi, and the others were broadcast on two or three platforms.
[Type distribution]
Action and fantasy are popular.
According to the data of Lighthouse Professional Edition, from 2018 to April 1, 2022, among 210 online movies with box office exceeding 10 million yuan, the action type was the most popular among the audience, with 94 movies, accounting for 44.8%. Followed by fantasy and comedy types, there are 45 and 42 respectively, in addition, there are 32 suspense types and 28 romance films.
(Note: Some of the 210 films overlap in genre. )
[Signature Actor]
Raquel and Xie Miao attract the most gold.
According to statistics, from 2018 to April 1, 2022, among 210 online movies with box office over 10 million yuan, Raquel and Xie Miao starred in the largest number of films, with cumulative box office of 147 million yuan and 121 million yuan respectively, making them the most attractive actors and actresses. In addition, Benny Chan and Siu-ho Chin each have 7 and 6 works with box office receipts exceeding 10 million yuan, and their cumulative box office receipts have also exceeded 100 million yuan.
Senior reporter of Beijing News Teng Chao Drawing Beijing News Ni Ping
Senior editor Huang Jialing proofreads Zhai Yongjun.

ICAR 03T riders with 5 seats： aggressive enough.

The level of configuration determines the competitiveness of a car to a certain extent, as we said in this article. Let’s take a look at it next.

First of all, from the appearance, the front face of iCAR 03T looks comfortable and very sporty. Coupled with the sports headlights, the visual effect is very eye-catching. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car, the size of the car body is 4380MM*1916MM*1741MM. The car adopts solid lines, giving people a very spiritual feeling. With large-sized thick-walled tires, it gives people a very personal feeling. In the rear part, the rear looks more delicate, and the taillights are very hard-core. Overall, it is still relatively fashionable.

When I came to the iCAR 03T car, the interior design of iCAR 03T looked more domineering and stylish, and the overall shape was remarkable. The steering wheel design of the car is very cold, made of leather, and has a good grip. Take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive and conforms to the temperament of the car. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of this car presents a simple design style and the display effect is excellent. The car adopts leather seats, which are wide and thick, further improving the comfort of drivers and passengers.

ICAR 03T is equipped with a motor with a total power of 205KW and a total torque of 385N.m It has good acceleration, excellent cruising range and good power performance.

The car is equipped with driving mode selection, remote control key, Bluetooth key, rear wiper, traction control (ASR/TCS, etc.) and HUAWEI HiCar support, which fully ensures the convenience and comfort of the car experience.

The car introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. Xiaobian thinks that if you really want to buy this car, you still have to go offline to actually experience it.

Huang Lei： From the literary male god to the middle-aged greasy man, he seems to have killed himself in the past.

Huang Lei: From the literary male god to the middle-aged greasy man, he seems to have killed himself in the past.

Huang Lei, the male god of literature and art, where have you been?

Poor cooking without knowing it, stewed pig’s feet without a drop of water, stewed beans can poison Song Dandan; Good teacher, love preaching, dare to teach Liu Guoliang to play; As a performance teacher of Beiying, his acting skills are stagnant, and he acts like himself.

This kind of Huang Lei is far from the former literary male god.

If this happens to other artists, most of them keep their mouths shut. However, Huang Lei was partial. In the special time when he was criticized by the whole network, he chose to stand up and be interviewed instead.

"When I was young, I didn’t want to hear it. Sometimes people are talking about how old they are. But I really hope they can be better. "

It can be seen that Huang Lei really thinks that he is right. He is so confident that it is inseparable from his smooth growth experience.

How high is the starting point of Huang Lei?

In 1990, Huang Lei applied for the Beijing Film Academy and took a photo. In the photo, he is a little stunned and rebellious.

Chen Kaige is choosing a male actor for his new film. After watching the students, he is not satisfied, so he goes to see the photos of the candidates. Among many photos, he takes a fancy to Huang Lei at a glance and invites him to play the male actor stone in Walking and Singing.

This is Huang Lei’s first film, not only shortlisted.

The main competition unit in Cannes is also regarded as the ending of the fifth generation film.

He thought that his acting career would soar, but during his four years in college, he had no chance to film. Near graduation, he decided to take the postgraduate entrance examination and stay as a teacher. As a result, he became the first person admitted to the Beijing Film Academy as a graduate student.

When Huang Lei was confused, fate visited him again.

Leslie Cheung and Chen Kaige have been reviewing Chen’s other works with Farewell My Concubine for a long time. The stone played by Huang Lei has a melancholy literary temperament, which is just suitable for Wei Qing in Midnight Singing.

After the film was released, Huang Lei wore long hair in the middle, like a melancholy prince, which left a deep impression on the audience.

And Huang Lei’s career has improved, not only won the "Best Supporting Actor Award" at Changchun Film Festival, but also was signed by "Variety Sister" small swallow, becoming the earliest idol in the mainland.

After several works, such as April Day on Earth, Orange is Red, and Time Is Past, Huang Lei has completely opened up his popularity. He was not the most famous actor in the mainland at that time, but he must be the male god in the hearts of literary young women after 1980s.

Song Jia once said, "We post-80s literary young women once lived in a Huang Lei."

Li Xiaoran unabashedly praised, "Do you know how handsome he was at that time? Wow, my idol."

At that time, popular film and television songs developed in various places, and the boss of Fenghua Record Company paid no attention to it. Only then did Huang Lei agree to sign a contract with him and release four albums, such as "Singing while Walking" and "Time is Past".

Brokers think this is a bit utilitarian. Huang Lei is not as literary as he looks. "It doesn’t matter, this world is often like this."

Long hair fluttering, literary style, melancholy prince, this is the impression of Huang Lei.

As everyone knows, this is only a part of Huang Lei given by the times and family. He is lofty and literary, but he also loves to plan and worry. Others gave him a nickname, called "Huang I will come", because his most common sentence is "I will come".

At the age of 30, Huang Lei can’t still be the young man of literature and art, and he started to be a screenwriter, screenwriter and director. His sensitivity, intelligence and high emotional intelligence make him feel at home in all fields.

"Time flies" set the lowest viewing record of CCTV at that time, but today, 20 years later, Douban scored 8.8.

When the film declined, he turned to TV series, abandoned the literary style and specialized in education, marriage, college entrance examination and other realistic themes.

Men’s Gang, I Love Men’s Best Friends, Little Parting, Couple Things, Little Joy, he enlarged his personality and became a middle-aged man who was greasy, shaky and smart, with a broken mouth and hurt his wife.

The first performance, the audience still feel fresh, the third performance, the audience will feel tired, the fifth performance, the audience has been bored.

Not to mention, Huang Lei also brought this trait to the variety show. If Huang Lei in "Extreme Challenge" is said to be lovable. In The Life of Desire, he slipped into the mire of a middle-aged greasy man and never climbed out.

Huang Lei seems to be indifferent to the controversy outside, but it is actually unacceptable. As Sun Honglei said, "He was used to being superior since childhood." Can’t accept failure and betrayal, and can’t accept criticism.

Huang Lei’s father is a national first-class actor. He was influenced by drama when he was a child. At the age of 5, he also saved the scene and played a role as a woman.

In performing arts, he has a high starting point, and he is also a male god of literature and art. He never lacks flowers and praise. Failure and criticism never seem to have anything to do with him.

He can’t accept failure, just as he can’t accept that drama is a minority culture. "I haven’t seen drama in my 40 s and 50 s, and I don’t understand it because I grew up on the stage."

He couldn’t accept the decline of drama, so he and a well-known drama director jointly launched the Wuzhen Drama Festival, which had nothing to do with utility, but only to continue his childhood dream. At this point, he seems to have changed back to a young literary Huang Lei.

Literature, lofty and romantic are the gifts given to Huang Lei by his artistic family, and his smooth growing experience has given him the confidence to overlook everything. When the times change, everything given by the times also disappears quietly.

When asked, "Where did the literary youth Huang Lei go?"

His answer, with the smoothness of middle-aged people, said, "I don’t want to be the last Mohican, and I don’t want to be the last saint. I don’t have the courage and the times don’t need it."

Huang Lei, a middle-aged man, left the literary Huang Lei behind.

How hard do young people fight for luck？

Image source @ vision china

Wen | shenrancaijing, author | Wang Min, editor | Jin Wen.

At the beginning of the new year, everyone wants to make a good luck and win a good lottery in the new year. In the matter of "seeking good luck", young people play more and more.

"2022 is the beginning of the second half of my 20 th generation (that is, 20 to 30 years old) and a brand new starting point." Yao Ling, 26, thinks that 2022 is of special significance to herself, so she pays more attention to it than before.

Yao Ling spent nearly 1000 yuan to collect this set of New Year’s equipment by placing an order for a mobile phone case with the meaning of "Everything goes well", making a transfer bead manicure, wearing a transfer bead red rope bracelet and buying a crystal bracelet, necklace and ring. In her eyes, these are all objects to enhance the atmosphere of the New Year.

Earlier, a survey report showed that at least one out of every four people in China believed in metaphysics. Metaphysics has penetrated into some people’s daily life, especially the special node of the Spring Festival.

According to the way, young people’s "Metaphysics" play in the New Year can be divided into three categories: "Gathering equipment". Some people spend seven or eight thousand yuan on the red suit from the inside out in this animal year alone, and crystal, garrison, transfer bead red rope, polished amulets, bracelets and ornaments are also widely popular; "Looking at the fortune", some young people specially look for fortune tellers to predict the fortune of the New Year, which not only seeks advantages and avoids disadvantages, but also is a kind of New Year ritual; "To pray", someone specially arranged to go to the temple on the New Year’s Day to pray, burn "the incense of the new year’s head column" and ask for a blessing bag to take home.

Different from the traditional feudal superstition, young people’s "metaphysics" is between belief and unbelief. Most people pay for "metaphysics" during the Chinese New Year, which is not only a spiritual sustenance, but also a way to fill the sense of New Year ceremony. On major life choices, they still firmly believe that "fate is in their own hands".

Every spring festival, it is the time to equip the big PK in the animal year.

The traditional saying that "the birth year is too old, which may affect the fortune" is widely circulated. Young people no longer wait for their elders to arrange, but have already prepared a red suit for themselves. "The sense of ritual once every 12 years must be arranged."

Red sweaters, underwear and socks are basic standard items, not to mention mobile phone cases, hair clips, three-in-one bracelets (mascots derived from numerology theory), necklaces and bags. People with the birth year of 2022 spent about 6,000 yuan on bracelets and necklaces alone, plus bags and mobile phone cases.The whole set of equipment costs about seven or eight thousand yuan.

People in the animal year will pay special attention to New Year’s equipment, butYoung people in non-animal years are not to be outdone in order to win a good lottery. They not only spend their minds on some daily details, but also are willing to buy mascots that are said to have various functions.

In order to seek good luck in the New Year, Yao Ling ordered a mobile phone case with the meaning of "everything goes well", and specially made a transfer bead manicure. The price of transfer bead manicure depends on the type of transfer bead. Yao Ling has a most common transfer bead, which is snowflake-shaped and costs more than 200 yuan. A friend of Yao Ling’s has a fast-rotating transfer bead on her nails, which cost more than 400 yuan.

Crystal and Guarding, the popular mascots among young people, are still highly sought after during the Spring Festival.

Yao Ling also ordered some crystal bracelets, necklaces and rings for herself. In the past, she only bought crystal ornaments from an aesthetic point of view. This time, she also specially looked for various materials to study the energy and efficacy of different crystals, and finally placed an order for tea crystals and topaz, which are said to have the effect of stabilizing emotions, and the prices are basically between tens of yuan and hundreds of yuan.

Wu Ru, born in 2000, has a more secondary style of daily wear, and will wear a guard before. This Spring Festival, she specially asked the garrison in Sensoji Temple to invite her for a New Year’s "wish to fulfill the garrison", and the price was around 100 yuan.

Young people will not miss the traditional China objects symbolizing good luck, such as gold ornaments, red string of fortune-transferring beads, amulets, bracelets and ornaments.

In the New Year, gold is the most universal. Many young people not only buy it for themselves, but also send it to their families and friends. A staff member of a gold shop told Shen Burning that the Spring Festival is the peak period of a gold shop in a year. She sold more grams of gold every day a few days ago than usual.

Yao Ling’s friend spent more than 1000 yuan to buy a lock-shaped gold ring. Shang Ya, who works in Beijing, plans to buy a gold tiger pendant as a necklace or bracelet for her parents in the Year of the Tiger. It costs more than 1000 yuan to buy a golden tiger.

The red rope bracelet, which represents "good fortune rolling in", is a must for many people in the New Year. Yao Ling bought herself a transfer bead red rope bracelet during the Spring Festival.

Many young people will also buy amulets, bracelets and ornaments on the Internet.

Niu Jing walked through many temples when she traveled to Tibet during her college days. She accidentally learned that some online stores also sell things from the temple’s legal logistics office, including amulets. Since graduating from college for more than three years, she has often bought online things that symbolize peace and smoothness, such as buying a string of beads for her brother to bless his brother’s college entrance examination. Every Spring Festival, I buy protective talisman for myself and my parents and family, and the single price is about tens of yuan.

For protective talisman, Niu Jing has a set of his own purchase logic: "A lot of things, if you believe it, you will have it. If you don’t believe it, you will have nothing. Buying these is actually equivalent to psychological sustenance. If the price is too expensive, you may have higher expectations, and it is easy to get the opposite. "

Young people seek good luck in the New Year and are curious about their fortune in the New Year, so many people choose divination.

Astrologer Nanmu told Shen Burning that before and after the Spring Festival, the demand for young people’s divination was very strong, mostly depending on their career and love fortune. Some people leave their working environment for a short time during the Spring Festival holiday, and will seriously rethink some life events, just thinking about understanding the fortune through divination; There are also many young people who want to know their love fortune by divination because they are urged to get married by their families.

Different young people will like different ways of divination,Astrolabe, tarot and horoscope are three kinds of fire in recent years.

In the past, there were often some "masters" online divination on e-commerce platforms such as Taobao and Xianyu, and there were all kinds of tarot charts and Zhouyi gossip. But by this Spring Festival, many young people have been unable to search for divination-related links on the e-commerce platform.

In order to find reliable fortune tellers, many people turn to social platforms, and some people will take the initiative to release their own astrolabes, so please ask knowledgeable people to analyze them. butThe price and service of astrology are very different.

There are those who don’t spend money. For example, some beginners in divination will wander on social platforms to help others watch the astrolabe for free. The single price of most fortune tellers is within 100 yuan to 1000 yuan; Higher-level fortune tellers can reach two or three thousand yuan at a time. According to feedback from netizens, some results are not referential, just copying and pasting online content, and some fortune tellers can analyze them in detail.

During the period before the Spring Festival, people came to see Tarot soothsayers Zhou Zhou to see the annual fortune. Her schedule is already full, except for the New Year’s Day, during the Spring Festival holiday, she is writing the annual sports report almost every day.

Zhou Zhou also launched quarterly and annual divination packages, of which the annual divination package is 12 times a year to see fortune, and the price is 666 yuan.

Unlike paying a fortune teller for divination, Wu Ru’s money is not spent on consulting fees, but on the study of Tarot divination. When she was in high school, she bought a set of tarot cards and related books to teach herself tarot divination, and she also studied open courses in bilibili and Tik Tok every day. Every time she meets some important nodes, or has some puzzles that are difficult to answer, she will take out tarot cards for divination.

During this Spring Festival holiday, Wu Ruzhao, who summarized at home, took out tarot cards as an example, divined his love and career fortune in the new year, and guided some puzzles.

Nanmu said that the astrolabe and tarot cards came from the west, and the new generation of young people were more accepted, and the eight characters were relatively more obscure. However, some young people, out of curiosity about China’s traditional metaphysics, want to know their fate through the eight characters.

Zheng Zhi is one of them. He wants to take the opportunity of winter vacation to tell fortune in eight characters, but the elders at home have always felt that her life is getting thinner and thinner, and she is still struggling.

Generally speaking, young people are obsessed with reading fortune in the New Year, which is curious, and some people regard reading fortune as a kind of "New Year ritual sense".For the divination results, they choose to accept the good content, and some aspects are not the results they want, so they choose to ignore them.

Because of the local epidemic rebound, Liu Qi decided to spend the New Year in Beijing, and began to arrange his trip early. In order to make a good start, his first trip on New Year’s Day was to pray at the temple.

In some places, there is a folk custom of "burning incense for the first time in the New Year".The first day of the New Year is a time to burn incense, worship Buddha and pray. Many people will burn incense for the first time in the New Year on this day to show their piety.

There is a saying in old Beijing that "men are harmonious and women are red snails". It is most effective for men to pray for the Lama Temple and women to pray for the Hongluo Temple. During the Spring Festival this year, due to epidemic prevention and control, the Lama Temple was temporarily closed to the public. Many people directly bought an opening bracelet of the Lama Temple for about 300 to 400 yuan from online stores, praying to bless themselves and their families.

Liu Qi couldn’t go to the Lama Temple, so he finally formed a "one-day tour of Hongluo Temple" team and went to Hongluo Temple to pray for incense and bags in the New Year. Starting from Beijing, you can go back and forth by bus on the same day, including 54 yuan tickets, cableway, blessing belt and blessing bag, etc., and the price can be settled within 500 yuan.

According to Liu Qi’s observation, at about 10: 30 in the morning on New Year’s Day, Hongluo Temple was already crowded with people. Some people not only pray for themselves, but also pray for their friends. Some people have three or four pairs of prayer belts in their hands. In addition to a pair of blessing belts in 20 yuan, a blessing bag in 38 yuan is also a must for many people to take home.

After staying in the Lama Temple for a career on New Year’s Day, I decided to come to Hongluo Temple for another marriage on New Year’s Day, so I chose a homestay near Hongluo Temple for the New Year. 30 people stay in the inn, plus the New Year’s Eve dinner, the per capita price is 666 yuan.

Because the B&B is close to Hongluo Temple, at 9: 00 a.m. on New Year’s Day, I went directly to the temple to pray for blessings. In addition to the tickets for 54 yuan, it took 12 yuan six times to bump the bell."I just want to find a clean place to settle down, to understand what I really want, and to clarify my goals this year."Dull to deep burning said.

There is a long queue at Hongluo Temple in Beijing, and Longhua Temple in Shanghai is equally crowded. So many people can’t take care of meditation after entering the temple, and they can only worship Buddha.

When people go to the temple to pray for blessings, what people generally ask for is some secular wishes.The most important things are peace, health, wealth, marriage and children.These are closely related to the staged goals of young people.

In previous years, some people queued up in the middle of the night to grab the "new year’s head column incense" of the temple, and the auction price of "head column incense" even reached as high as 100 thousand yuan. However, most young people are not so crazy. They regard the incense sticks as one of the ways to add a sense of New Year’s ceremony, and going to solemn temples to find peace is also a way to further think and sort out their goals.

Many young people said that paying for "metaphysics" is partly influenced by traditional customs, and more is for luck and fun. Whether it’s equipment PK in the animal year, buying a mobile phone case, getting a manicure, wearing a fortune bracelet, or divining fortune and praying in the temple, it’s a way for them to get spiritual comfort and look forward to a good start. Behind these attempts, they know in their hearts,The realization of personal wishes ultimately depends on personal struggle.

* At the request of the interviewees, Yao Ling, Wu Ru, Shang Ya, Niu Jing, Nan Mu, Zhou Zhou, Zheng Zhi, Liu Qi and Dai Dai are pseudonyms.

Here, the cutting-edge forces of China’s films gather together and participate in the grand event.


The symposium on special study for young film creators and the third forum on new power of Chinese film will be held in Hangzhou on November 26th.


The event lasted for two days, among which, the afternoon of November 26th was a symposium for young film creators to learn special topics, the evening of November 26th was a research symposium on "Integrating socialist core values into film creation better", and the third China Film New Force Forum was held all day on November 27th, with the theme of "holding high the new era and striding forward the new journey".


Jason Wu, Xú Zhēng, Chen Sicheng, Da Peng and Lin Chaoxian were among the directors attending the 3rd Forum on New Power of Chinese Film, and Jason Wu broke the domestic box office record with 5.683 billion box office this year, becoming the first China film to rank among the Top100 in the global box office.

It broke the box office record of domestic movies with 5.683 billion box office.

There are also directors who have made great achievements in the art film field, such as Jia Zhangke, Cao Baoping, Dasheng Zheng, Yang Chao and Ruijun Li. Among them, Yang Chao directed the only China film that won the prize in the main competition unit of the three major international film festivals in 2016.


Directed by Yang ChaoMap of the Yangtze river

There are also a group of new directors who have attracted attention only by their debut: Guoqiang Xiang was nominated for the best new director in the 52nd Taiwan Golden Horse Award, and Zhou Ziyang was nominated for the best new director in the 54th Taiwan Golden Horse Award.


Young Babylon and Old Beast

We also saw Song Yang and Guo Ke in the guest list. The comedy film directed by the former this year is the domestic 2D film with the highest box office at present, and the documentary filmed by the latter focuses on the living conditions of the only surviving "comfort women" in China, which has aroused great repercussions in the society and represented China in the competition for the best documentary in the 90th Oscar.


Twenty-twoArouse great repercussions in society.

In addition to the above directors, well-known young screenwriters such as Liu Yi (Wolf Warriors 2), Run Nian Dong (Old Gun), Yuan Yuan () and Alex Chen () will attend this forum.


Compared with previous years, the column of "Young Actors" has been added to the guest list of this "New Force of Chinese Film" forum, and the names of popular stars such as Karry, Lu Han, Wu Yifan, Haoran Liu, Yang Mi, Guan Xiaotong, Angelababy and Zhou Dongyu are impressively listed.


Karry, Lu Han, Wu Yifan and other guests.

The Forum of "New Forces of Chinese Film" started in 2015 and was hosted by the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television. It aims to focus on the new forces of China film, especially the artistic creation views of the growing young film groups, and to promote the development of China film market with new ideas and new models, so as to ensure the healthy, lively and sustainable development of China films.


Now, please follow Brother Dao’s footsteps and review the wonderful contents of the first two "New Force of Chinese Film" forums ~


The first "New Force of Chinese Film" Forum


The first "New Force of Chinese Film" Forum

Zhang Hongsen, director of the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television, said in his opening speech: "We should give full attention and affirmation to the new Chinese film forces such as new talents and cross-border talents, help them make scientific summary, aesthetic judgment and academic combing, provide effective help and inspiration, point out the direction, and ensure the continuous production of excellent masterpieces."


Director of the Film Bureau of the State Administration of Press, Publication, Radio, Film and TelevisionZhang Hongsen

In 2012, the first film directed by Xú Zhēng, A Man in a Embarrassed Road, created a new domestic box office with a box office of 1.267 billion. By 2015, his second film had a cumulative box office of 1.613 billion, which was the highest domestic 2D film at that time.


Embarrassment in Thailand and Embarrassment in Hong Kong

At the forum, Xú Zhēng said modestly that although he knew that his film had a high box office, he would continue to work hard to improve the satisfaction of his works and make more audiences like and accept it.


Xú Zhēng said that he will continue to work hard.

The film "Wolf Warriors" lasted for seven years from preparation to completion, which condensed all the efforts of director Jason Wu. After the film was released, it received a good response, earning 525 million yuan at the box office, filling the gap in China’s military action films.


The success of Wolf Warriors showed Jason Wu that patriotism has a market.

When Jason Wu took the stage to speak, he said that he attached great importance to this forum and prepared a 40,000-word speech for this purpose. The success of "Wolf Warriors" made Jason Wu see that patriotism has a market. "As long as the main theme tells a good story, it can be welcomed by the audience".


Jason Wu said that he attached great importance to this forum.

Young creators, investors’ representatives, and film and television experts gathered together to give keynote speeches and discussions on topics such as the impact of "new film power" on the film industry and film aesthetics, and the "film view" of young creators.


The 2nd Forum of "New Force of Chinese Film"


The second forum

At the forum, Jia Zhangke said: "In 2006, the film I cooperated with Shanghai Film Co., Ltd. achieved a box office of more than 3 million; Ten years later, the box office has increased tenfold. The significance of this digital change to me is that more viewers have entered the cinema. "


Jia Zhangke talks about his own works.

The next day, the National Art Film Projection Alliance was officially launched in Changchun, and the first batch of 100 cinemas nationwide joined.


National Art Film Projection Alliance

Xue Xiaolu and Cao Baoping, who teach at the Beijing Film Academy, are two highly representative figures among the domestic "academic" directors, one of whom is good at love literature and art (,) and the other focuses on crime suspense (,).


Xue Xiaolu and Cao Baoping.

Cao Baoping believes that due to the influx of a large amount of funds, we have blurred the standards of films, and our screenplay threshold is too low. If Chinese films want to improve, they must raise the screenplay threshold.


Cao Baoping thinks that the threshold of our script is too low.

Through the second "New Force of Chinese Film" Forum, everyone reached a valuable "Changchun Consensus": development is the last word, quality is the lifeline, change is a new topic, and unity is cohesion.


The first and second sessions of the "New Force of Chinese Film" Forum have achieved initial results. On this basis, this forum invited more than 100 film industry backbones, including producers, producers, directors, screenwriters and actors, to participate in the grand event, contributing to the vigorous development of China films, which is really expected.


The Media Center for Movie Channels, which was officially launched on November 23rd, will cover the third "New Force of Chinese Film" forum in an all-round way through TV, Weibo, WeChat, APP and other channels in the form of pictures and texts, small videos, interviews and live broadcasts. Please pay attention to it ~

Guangzhou Automobile Chuanqi released the new small SUV——GS3 Shadow Speed, with a starting price of 85,800.

Recently, from the Ministry of Industry and Information Technology, a group of real car drawings of Guangzhou Automobile Chuanqi GS3 new models have been released, which has aroused widespread concern. This new car is positioned in the small SUV market, and the front face shape has been significantly adjusted. What is more striking is that the new car will also provide R-STYLE sports kits for consumers to choose from. At present, the guide price of Guangzhou Automobile Chuanqi GS3 on the market is stable between 85,800 and 111,800 yuan, and the launch of new models will undoubtedly bring more diversified choices to consumers.

It can be seen from the exposed real vehicle diagram that the main changes of the new model focus on the design of the air intake grille. The new grille adopts matrix style, which is more exquisite and fashionable than the current models. At the same time, the lower air intake has also been redesigned and changed into a horizontal bar shape, which makes the whole front face look wider and more stable. The headlight group at the front of the car still maintains a split design, and the broken line shape adopted in many places at the front of the car gives the new car a more three-dimensional visual effect.

Although the official has not yet disclosed the rear design of the new model, it is widely expected that the rear shape will be adjusted accordingly to echo the front face design. It is worth mentioning that the new car will continue to offer R-STYLE models, which will undoubtedly further satisfy those consumers who pursue sports style.

In terms of body size, it is understood that the body size of Guangzhou Automobile Chuanqi GS3 currently on sale is 4410mm long, 1850mm wide, 1600mm high and the wheelbase is 2650mm. The new model is expected to be fine-tuned on this basis to maintain its competitiveness in the small SUV market.

As for the interior design, although there is no detailed information yet, we can refer to the design of the models on sale. The interior of the current Guangzhou Automobile Chuanqi GS3 is quite modern, equipped with a suspended central control panel, a flat-bottomed steering wheel and a unique electronic shift lever. These design elements are likely to be continued on new models.

In terms of power system, the new car is expected to follow the 1.5T engine of the current model, which has a maximum power of 130kW and a maximum torque of 270Nm, and is equipped with a 7-speed wet dual-clutch gearbox to provide drivers with stable and abundant power output.

As a small SUV, Guangzhou Automobile Chuanqi GS3 Shadow Speed has a clear positioning in the market. The launch of new models will not only enrich consumers’ choices, but also further enhance the competitiveness of GAC Chuanqi in the compact SUV market segment. We look forward to the official launch of this new car and believe that it will bring consumers a brand-new driving experience.

Geely Xingrui subverts the domestic A-class sedan and adds a new time-space version to the craze.

Stephen Chow said in the movie: If you don’t have a dream, you are different from salted fish. One of the most meaningful things in life is to fight for your dreams. The road to realizing dreams is difficult, and it needs constant subversion to shape a better self, so do ordinary people and dazzling stars. Andrew, who became an instant hit in the movie goodbye mr. loser, made his way to fame by constantly subverting himself.

Geely Xingrui subverts the domestic A-class sedan and the new time-space version of the boom-Figure 1

Andrew’s original major was music, but because of his love for Leslie Cheung in his youth, he always had an actor dream in his heart. From musicals to dramas to TV plays, Andrew has entered the entertainment circle through constant subversion, and Yuan Hua, whose tragic and funny characters coexist in goodbye mr. loser, is another subversion of his role.

Geely Xingrui subverts the domestic A-class sedan and the new time-space version of the boom-Figure 1

Subvert the traditional family car design with fashion movement.

"Subversion" has occurred continuously in the 60 years since the birth of independent brands. With the change of the main consumer groups in the automobile market, the pursuit of fashion and sports is another subversion, such as the space-time version just launched by Geely Xingrui. It is the coincidence of the concept of "subversion" that Geely chose Andrew as the image spokesperson of Xingrui.

Geely Xingrui subverts the domestic A-class sedan and the new time-space version of the boom-Figure 3

In the price of 150,000 yuan, Xingrui originally showed a high-end posture, but the space-time version skillfully transformed Xingrui into a fashionable and sporty family car with elements such as dark exterior decoration, four-way exhaust and Alcantara material.

Geely Xingrui subverts the domestic A-class sedan and the new time-space version of the boom-Figure 4

The appearance of Xingrui Space-Time is blackened. The original chrome-plated decorative strips in the air intake grille, front/side enclosure, window and tail are all replaced by bright black decorative strips, and blackened LED headlights, black rearview mirrors and black tail wings are added, showing the fashionable atmosphere that young people love. At the same time, the 18-inch star-shaped hub and red brake calipers, as well as the four-way exhaust with a strong sense of shock, make its appearance show an extraordinary sporty atmosphere.

Geely Xingrui subverts the domestic A-class sedan and the new time-space version of the boom-Figure 5

Alcantara suede is a common material for performance cars and racing cars. The interior of Xingrui Space-Time Edition also incorporates a lot of Italian Alcantara suede material. The inner side of the door, the center console and the star pilot shift lever are all covered with Alcantara, and the seats are also covered with Alcantara material to increase the friction required for intense handling. In addition, the cockpit uses a large number of aurora green stitching with strong youthful elements, while the center console presents a fashionable atmosphere with Xinghe laser carving 3D decorative board.

Geely Xingrui subverts the domestic A-class sedan and the new time-space version of the boom-Figure 6

The fashionable and sporty design inside and outside of Xingrui Space-Time Edition is just right, and it maintains a very high texture. In particular, the newly added exclusive sky gray car paint has a high degree of recognition among a number of family cars.

In addition to subverting tonality with a more sporty design, Xingrui Space-Time Edition redefines the China sedan. For the imagination of family cars, I believe many consumers have the same idea with me — — Can start with a top-notch family sedan with 100,000-150,000 yuan. In fact, this is also Geely’s dream, so Xingrui was born of subversion. It broke through the shackles that A-class cars were equal to "configuration/workmanship collapsed and power would be enough" and led A-class family cars to a new step.

Say no to "grocery cart power"! High performance power down

How to define a car as a good car? The "three big pieces" are fundamental, and the powertrain and platform structure used in Xingrui Space-Time Edition are enough to convince people.

Geely Xingrui subverts the domestic A-class sedan and the new time-space version of the boom-Figure 7

Nowadays, 150,000-class cars mostly use small-displacement turbocharged engines or naturally aspirated engines. Since the entry model of 113,700 yuan, Xingrui has come standard with 2.0TD luxury power and output 190 horsepower. With a 7-speed wet dual-clutch gearbox with a transmission efficiency of 97% and a shift speed of 0.2 seconds, it can achieve the ultimate performance of 7-second zero-acceleration. This kind of motivation can not only satisfy daily travel and long-distance travel, but also stimulate adrenaline.

Geely Xingrui subverts the domestic A-class sedan and the new time-space version of the boom-Figure 8

On the other hand, the Geely Xingrui Space-Time Edition is still built on the CMA super matrix architecture, which has higher technical "gold content", especially in terms of safety, and has a frame body that is higher than the collision standards in China and Europe. Because it comes from the luxurious European architecture, the front McPherson and rear multi-link suspensions of Xingrui also show absolute advanced texture and driving control characteristics, which is different from a number of moderate grocery carts.

Without spending more money, ordinary consumers can also have high-quality and leading family cars.

The grade difference is very obvious in the category of automobiles. Generally speaking, 100,000-150,000 yuan can only buy a dish with acceptable space and quality. With the improvement of people’s living standards and the post-90s generation with better education becoming the main force in the market, the quality and leading requirements of automobiles as products have been amplified and even become necessary. Under this trend of consumer demand, Geely has brought Xingrui with leapfrog workmanship, configuration and technology.

Geely Xingrui subverts the domestic A-class sedan and the new time-space version of the boom-Figure 9

Xingrui has extremely high internal and external values, especially comparable to joint venture luxury cars in sheet metal work. Its interior is made of a variety of soft and leather materials, and equipped with G-clean intelligent ecological health circle (AQS intelligent air quality management system, CN95 high-efficiency composite filter and negative ion purifier) to protect the respiratory health of drivers and passengers. At the same time, the vehicle adopts a cage-type body with high-strength steel ratio of over 70.2%, provides six airbags, and has been equipped with L2 safety assistance system (14 most advanced active safety functions of ADAS) since the model of 132,700 yuan, thus creating a new standard for the health of family cars.

Geely Xingrui subverts the domestic A-class sedan and the new time-space version of the boom-Figure 10

Xingrui has a strong scientific and technological attribute. In addition to relying on GKUI’s intelligent ecosystem and advanced intelligent assisted driving functions, it also relies on CMA’s leading electronic and electrical architecture to realize the OTA of the whole vehicle. Through software upgrade and firmware update, it has continuously upgraded and added functions to entertainment system, engine, chassis suspension and body control, so that traditional fuel vehicles also have the same scientific and technological advantages as pure trams, and reconstructed the new standards of sedan intelligence.

summary

Geely Xingrui is the subversive of China’s sedan chair, which is worthy of the name. It subverts the definition of traditional family car in essence with its powerful and comprehensive product strength, and improves the quality of consumers’ travel qualitatively. This time, it adds new "black exterior decoration, suspended energy cockpit and exclusive color sky gray car paint", which gives consumers more choices. Refusing to stick to the rules is believed to be the personality expression of many warm-blooded gentlemen, and Geely Xingrui is the most suitable car for them.

Ford is out of power again, taking 1.5T power.

I’ll bring this one to you today. The following small series will tell you in detail.

Let’s take a look at the appearance of the plug-in hybrid of Lingrui. The overall appearance of the plug-in hybrid front of Lingrui looks very elegant and looks more spiritual. The headlights are steady and the shape is quite solid. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4685 mm * 1935 mm * 1710 mm. The car adopts round and lovely lines, which gives people a very simple feeling. With large-sized thick-walled tires, it looks full of movement. In the rear part, the overall shape of the rear echoes the front of the car, and the taillights are very clean and refreshing, and the sense of neatness is vivid.

When I came to the car, the plug-in hybrid interior of Lingrui enhanced the visual roundness and cuteness, which better improved the clean and refreshing feeling. The steering wheel of the car is eye-catching, equipped with the functions of manual steering wheel up and down+front and rear adjustment, steering wheel heating, etc., which looks a bit more solid. From the central control point of view, the car is equipped with an eye-catching touch-sensitive LCD central control screen, which makes the interior style impressive and sharp. Let’s take a look at the dashboard and seats again. The car is equipped with a stylish and simple dashboard, which is full of technology. The car uses leather seats, equipped with functions such as auxiliary seat electric adjustment, seat electric adjustment, seat proportion down, etc., which is basically enough for daily use.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, NFC/RFID key, rear wiper, interior atmosphere light and other configurations, which is quite rich in functions, which is undoubtedly very friendly to drivers.

After reading the above description, Xiaobian will make a summary. Such a car with the right price is enough to meet the daily practical needs, and it doesn’t take much thought to maintain it at ordinary times, and the cost performance is good.

Extreme Yue 01 Configuration Interpretation Appearance Atmosphere Interior is light and luxurious.

Today, we introduced a medium and large suv. The following small series will tell you in detail.

Let’s take a look at the appearance of the Extreme Yue 01 first. The front of the Extreme Yue 01 is exquisite in shape and looks very sporty. Headlights are very in line with consumers’ aesthetics and full of avant-garde feeling. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light and so on. Come to the side of the car, the car body size is 4853MM*1990MM*1611MM, the car uses spiritual lines, the car body gives people a very stable feeling, with large-size thick-walled tires, eye-catching shape. Looking back, the tail line of the Extreme Yue 01 is calm, and the taillights are very sporty, and the sense of neatness is vivid.

In terms of interior design, the interior design is relatively atmospheric and meets the aesthetic standards of young people. The steering wheel design of the car is very angular and made of imitation leather, which gives people a good grip experience. Let’s take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen with young personality, which makes the interior style impressive and conforms to the mainstream aesthetics. The dashboard and the seat are equally eye-catching, the dashboard design is remarkable, and the trendy design elements make people remember it at a glance. The car uses a genuine leather/imitation leather mixed seat, equipped with functions such as auxiliary seat with memory electric adjustment, seat with memory electric adjustment, and seat proportion tilting, and the overall comfort is acceptable.

The polar crossing 01 is 400KW, the total torque is 686N.m, and the maximum speed is 200 km/h..

In addition, the car is equipped with car networking, driving mode selection, Bluetooth key, NFC/RFID key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations.

Do you have the urge to buy a car after reading the whole article? Let me make a summary. The Extreme Yue 01 introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience.

EE Architecture ｜ Central Computing+Regional Control Architecture Information of Domestic Mainstream OEMs

The development of intelligent cockpit, intelligent driving and intelligent network will promote the continuous increase of new functions. At the same time, the demand for high computing power and large bandwidth data transmission will become more and more urgent, coupled with the concept of "software-defined car", which will jointly promote the upgrading and transformation of the whole vehicle EE architecture; At present, various car companies have gradually started to move from the distributed architecture with independent functions to the domain control architecture with integrated functions, and will eventually move to the centralized architecture with central computing and regional control.

One,Tesla’s "quasi-centralized architecture" leads the trend.

1. Distributed architecture VS centralized architecture

1) Under the distributed architecture, software and hardware are closely coupled, and OEM is more dependent on suppliers. In the process of cooperation, only one technical standard (such as communication information -XX signal, communication form -CAN/LIN, etc.) is provided to Tier1, and each system is provided by different suppliers, resulting in OEM’s vehicle software becoming a mixture of many independent and incompatible software systems. If the OEM wants to change or add new functions, it needs to talk with different suppliers, so it is obviously constrained by suppliers.

Secondly, with more and more ECU, the wiring harness in the car will become longer and longer, which not only increases the weight and cost of the car, but also brings great trouble to the layout and assembly of the car. Moreover, the computing power of each ECU can not be coordinated, resulting in a great waste of computing power.

2) Under the central computing+regional architecture, the computing power is gradually concentrated in the center. First, multiple ecus are merged into a domain controller, and then the domain controllers will continue to merge, eventually forming the ultimate layout of a central computing platform +N regional controllers. At this time, the number of ECU will be greatly reduced, which not only reduces the application cost of ECU and the wiring cost between controllers, but also contributes to the lightweight design of the whole vehicle.

Secondly, the sensors and actuators are connected to the nearby regional controllers, which can better realize the expansion of hardware. At the same time, the structure of the regional controller is easier to manage, and it is easy to realize the automatic assembly of the wiring harness.

2. What is Tesla’s "quasi-centralized architecture"?

In 2019, Tesla has realized the EE architecture scheme of central computing+regional controller on Model3, leading the trend. So what are the advantages of Tesla’s architecture?

The vehicle electronic and electrical architecture of Tesla Model3 is divided into four parts: CCM (Central Computing Module), BCM FH (Front Body Control Module), BCM LH (Left Body Control Module) and BCM RH (Right Body Control Module). CCM (Central Computing Module) consists of three modules: infotainment system (IVI), driver assistance system (ADAS) and communication system inside and outside the vehicle.

1）Front body control module:Responsible for the power distribution of the whole vehicle and the logical control and drive of the electrical appliances in the front compartment of the vehicle;

2）Left Body Control Module:Responsible for the power distribution, logical control and drive of the left-hand electrical appliances, including the convenience control of the left body and chassis control such as steering and braking;

3) Right body control module:Responsible for the power distribution of right-hand electrical appliances, the logical control and drive of right-hand and back electrical appliances, including the convenience control of right body, power system, air conditioning, etc.

Advantages of Tesla EE architecture:

1) The hardware part of the intelligent driving module adopts a self-developed FSD chip; For the software part, the operating system is customized based on open source Linux, and the middleware is developed by itself. The software and hardware are self-controllable, which not only helps to speed up the iterative update of vehicle functions, but also greatly reduces the development cost of the whole vehicle.

2) On the software architecture level, SOA architecture is adopted to facilitate the deployment of SOTA and the collection and analysis of cloud data.

There is no doubt that Tesla’s electronic and electrical architecture is advanced. Its central computing module -CCM integrates intelligent driving module, audio-visual entertainment module and in-vehicle networking module, and shares a liquid cooling system. Basically, the prototype of centralized architecture is realized, but it is not a centralized architecture in the strict sense. The industry calls this type "quasi-centralized architecture".

Therefore, even Tesla is still a long way from a truly centralized architecture. Considering the technical maturity and cost at that time:

1) The communication architecture is still relatively traditional, mainly based on CAN bus, and the control is still distributed on MCU, and the basic software of MCU adopts FreeRTOS.

2) The central computing module CCM is separated: only the MCU of audio-visual entertainment, the FSD of intelligent driving and the networking module inside and outside the vehicle are formally integrated on one board, but each module still runs its own operating system independently and completes its own tasks independently.

Even so, Tesla is still a practitioner of the most advanced concept of central computing+regional control architecture, which has triggered the learning and catching up of other peers in the industry.

Second, the "chaser" of the domestic Tesla EE architecture

In the era of intelligent and software-defined cars, whoever can master the dominance of EE architecture and software will occupy the commanding heights of the smart car market. Therefore, domestic mainstream vehicle companies are also actively carrying out relevant layout, and the mass production models of "quasi-centralized" architecture scheme will be launched around 2022-2023.

edit

However, the centralized architecture of OEM planning is not too unified in form. For example, the vehicle computing platform of SAIC Zero Beam adopts two HPC high-performance computing units; The scheme of GAC or Great Wall adopts three major computing platforms: central computing platform, intelligent driving domain and intelligent cockpit domain. But generally speaking, the R&D design concept is similar: the hardware adopts the architecture scheme of central computing+regional control, and the software adopts the design concept of SOA software architecture.

1. SAIC Zero Beam-Galaxy Full Stack 3.0 Scheme

Hardware platform:It consists of two HPC high-performance computing units, HPC1 and HPC2, and four ZONE controllers. Two high-performance computing units are used as the computing center of the whole vehicle to realize the functions of intelligent cockpit, intelligent driving and redundant backup of intelligent driving; Four area controllers are used to realize the related functions of different areas.

Galaxy Full Stack 3.0 Hardware Platform (Source: SAIC Zero Beam Presentation Materials)

Remarks:

1) In August, 2021, SAIC Zero Beam and Xinchi Technology reached a strategic cooperation, and based on the Zero Beam Galaxy Full Stack 3.0 architecture, they will jointly formulate the development roadmap of the chip and vehicle electronic and electrical architecture; At the same time, the two sides will jointly explore and jointly develop a narrow operating system suitable for full stack 3.0 around the chip-level underlying software operating system and virtualization platform technology;

2) In September, 2021, SAIC Zero Beam announced that it had jointly designed and developed the HPC based on "Zero Beam Galaxy Full Stack 3.0".

Software platform:Adopt SOA integrated software platform of cloud management.

1) The software platform is decoupled from the hardware chip and the operating system. Even if the chip types and operating systems of different EE architecture platforms are different, the software platform can still be translated and reused. For example, Zero Beam’s 1.0 architecture platform and 3.0 architecture platform still use the same software platform, although the underlying hardware and operating system are different.

2) In the application layer, through middleware and SOA atomic service layer, a unified and standard API interface can be provided upwards, which makes the application layer development easier and more reusable. At the same time, coupled with the software platform SDK, OEMs, suppliers, third-party developers and users can all join in the application development and realize the co-creation of application ecology.

Galaxy Full Stack 3.0 Software Platform (Source: SAIC Zero Beam Presentation Materials)

2. Gac ean-Spirit architecture

1）Hardware platform:Spirit architecture consists of digital mirror cloud, three core modules and four regional controllers (left/right/front/back). Among them,The three core computer modules include central computing unit, intelligent driving domain control module and cockpit domain control module; The central computing unit covers the new energy control module and the body control module, and is responsible for controlling the functions of vehicle running, braking and vehicle equipment.

  • The CPU is equipped with NXP S32G399 gateway computing chip, which is composed of 8 A cores and 4 M cores, and has built-in LLCE+PFE acceleration engine, and the communication delay is ≤ 20μ s.;
  • Cockpit control module is equipped with Qualcomm 8155/8295 chip, 7nm process, 105K DMIPS computing power, and supports 3D character image rendering, face recognition, AR-HUD and other functions.;
  • The intelligent driving domain control module is equipped with Huawei Shengteng 610 high-performance chip and 7nm process, which supports the expansion of computing power of 200~400TOPS. The image processing capacity of ISP can reach 2.4GPix/s, which can cope with complex road conditions such as high speed and cities.

Spirit Architecture Hardware Platform (Source: Guangzhou Automobile Ai ‘an Presentation Materials)

2) Software platform:SOA software architecture with layered design is adopted.

  • Basic intermediate layerAdopt atomic service encapsulation and standardized interface;
  • Dedicated intermediate layerAdopt enhanced combination service, which can be executed independently;
  • APP software layerIs an independent component decoupled from the bottom layer and can directly call the service.

The software architecture realizes service, atomization and standardization of components, decoupling of software and hardware, improving the ability and speed of OTA, and realizing plug and play of hardware-adding new application modules can realize new scenarios.

Spirit Architecture Software Platform (Source: Guangzhou Automobile Ai ‘an Presentation Materials)

3. Great Wall Motor-GEEP4.0 architecture

1) Hardware platform:GEEP4.0 architecture consists of central computing platform (CCU), intelligent cockpit module (HUT), intelligent driving module (ICU), and three regional controllers (VIU_L, VIU_R and VIU_F).

Central computing unit CCUThe main responsibility of CCU is to deal with the functions of auxiliary autopilot, power, chassis, car body, air conditioning, car body status and mode management in a centralized way. Under the high-order autopilot configuration, CCU can be used as a backup of L3 domain controller to achieve the lowest risk conditions.

3 regional controllers:Is a standardized control unit.,Divide, deploy and develop according to the body domain, and arrange them on the left, right and front respectively, which is responsible for integrating some MCU around, that is, integrating ECU, power supply, controller and input/output. At present, most of the software algorithms of the three VIUs have been moved to CCU and developed by Great Wall Software Team. VIU only keeps a small part of logic, and it is more responsible for driving I/O.

GEEP4.0 hardware platform (Source: Great Wall Motor Technology Sharing Salon)

2) Software platform

  • On the application software level, integrate big data, cloud diagnosis, information security and other software systems to achieve functional integration;
  • Deploy different domain software in different cores-MCU core adopts CP Autosar, and deploy different domain electronic control software in multiple MCU cores respectively; The HPC core adopts Linux OS and AP Autosar middleware;
  • By deploying software in different domains in different cores, the integration between multiple domains is opened horizontally, and the communication between the underlying hardware, operating system (CP autosar, Linux OS), middleware (AP autosar), protocol stack and application software is opened vertically.
  • Support FOTA, planning some comfort functions will support SOA.

GEEP4.0 software platform (Source: Great Wall Motor Technology Sharing Salon)

4. Tucki X-EEA3.0

In November 2021, Xpeng Motors released the Tucki G9 at the Guangzhou Auto Show, which is scheduled to be listed in 2022; The car adopts Tucki’s brand-new X-EEA 3.0 architecture. At present, the official customs of Tucki has not revealed too many specific technical details. The author has compiled the following information for your reference:

  • Hardware architecture:Central supercomputing+regional control;
  • The software platform architecture is divided into three layers.System software platform, basic software platform and intelligent application platform;
  • Communication architecture:Adopt gigabit Ethernet communication;
  • Data schema:Realize non-inductive OTA- The domain controllers all control the memory in partition isolation, one area is used for upgrading and the other area is used for normal operation of vehicles; Therefore, even when the vehicle is driving normally, OTA upgrade of new functions can still be carried out at the same time;
  • Power architecture:The power supply of electrical equipment is controllable, and intelligent and accurate power distribution is carried out according to user scenarios, which reduces unnecessary power waste and optimizes the use of electricity.

Third, the impact of the upgrade of EE architecture

1. Reshaping the supply chain system

Under the traditional distributed architecture, the software is highly coupled with ECU. OEM has a strong dependence on Tier1, which is dominant, and the software and hardware are directly supplied to OEM by packaging. The industrial chain is relatively simple, with software product suppliers/chip suppliers (Tier2) in the upstream, component integrators (Tier1) in the midstream, and vehicle integration plants (OEMs) in the downstream.

With the upgrading and transformation of electronic and electrical architecture, the hardware is gradually standardized, the software is separated from the hardware, and the software and hardware are decoupled, making it a reality to define the automobile by software. Therefore, OEM’s ability to master software-defined cars has become more intense, and they hope to gradually regain the long-awaited "dominance" from Tier1.

To this end, enterprising OEMs began to set up software teams to improve their software research and development capabilities, but there is still a long way to go. In this context, some people have seen the strong demand of car companies for the "self-developed and controllable" cooperation mode, so a new species-Tier 1.5 has emerged, which can support the customization of OEM products upwards and integrate and integrate Tier2 resources downwards, in order to get a share of this "dominance" battle.

At the same time, in order to maintain its dominant position, the traditional Tier1 has also started to vertically integrate and build the R&D capability of the whole stack of software and hardware, transforming from a component supplier to a system solution provider, that is, upgrading from Tier1 to Tier0.5-it can not only provide OEM with software and hardware integrated products, but also provide full-process services from pre-technical research and development to post-data sharing, hoping to maintain a "close" relationship with OEM.

2. Changes in the industry competition pattern

At present, enterprises engaged in research and development of advanced EE architecture can be roughly divided into three categories: vehicle enterprises, Tier1 and technology companies. Vehicle companies have a strong motivation to master the core technology and component dominance of centralized EE architecture, because they have already seen the benefits that this dominance brings to Tesla. However, in the short term, there are still a few vehicle companies that can realize all the self-research of these technologies and components. Most vehicle manufacturers will still rely on Tier1, technology companies and other suppliers to complete it together.

The development project of the vehicle electronic and electrical architecture is complex and the technical link is long. Only the players in the industrial chain can cooperate with each other in each link, give full play to their respective advantages, and form a joint force to achieve the effect that 1+1 is greater than 2. Only in this way can we help the whole vehicle enterprises to complete the upgrading of the architecture more quickly.

For OEM, we will choose the cooperation mode that suits us according to our actual situation:

1) For head car companies with strong R&D capabilities, such as Tesla, they will choose self-research in key core areas such as chip, operating system, middleware and domain controller system integration, while outsourcing some hardware production.

Secondly, the automatic driving perception algorithm is relatively complicated. Even some head car companies will choose to jointly develop the perception algorithm with software companies with strong strength in the industry. In this process, most of them will also learn from teachers, gradually improve their perceptual algorithm ability, and finally move closer to the goal of self-research in the whole stack.

2) For car companies with relatively weak software research and development capabilities, it is necessary to distinguish what is common and what is individual. Considering its own research and development strength and cost pressure, the common part can only be strategically abandoned and handed over to the right supplier to help it complete the development; For the part of personality, you need to do your best to differentiate and create your own brand power. For example, a domain controller or a central computing platform needs Tier1 or a software company with full-stack R&D capability to help it gradually open in layers, and then do personalized and differentiated development at the application layer.

At present, the demand of the main engine factory is personalized and diversified, and most of them tend to ask suppliers for customized development according to their own needs. At the same time, OEM is also trying to improve its own software development ability; In the long run, for Tier1 and the technology companies that intend to do Tier1, it is a general trend that the development rights of some software functions of domain controllers or central computing platforms are "taken back" by OEMs. Therefore, Tier1 and technology companies are also striving to build full-stack technology research and development capabilities for software and hardware to avoid becoming "hardware foundries" for OEMs.

3. The new opportunities brought by the upward breakthrough of EE architecture

In the critical period when intelligent driving entered the second half of the competition, OEM began to upgrade its electronic and electrical architecture to cope with the development of automobile intelligence and networking. In this critical time window, whoever can help OEM to take the lead in realizing the rapid replacement and iterative upgrade of hardware modularity, as well as the portability and maximum reuse of software modules, will win the favor of the OEM and gain a foothold in the new market.

The so-called times make heroes, so which types are more likely to appear "heroes" on the "new outlet"? The author judges that there will be the following types:

1) Dali AI Chip Company-the electronic and electrical architecture is developing rapidly towards domain centralization and central domain control. For OEMs, the choice of high-performance Dali computing platform is a top priority. Therefore, the suppliers of large computing chips will usher in a growing market space. In particular, some chip companies that have recently grown up in China-open system solutions, ability to understand localized scenes, and good engineering supporting services are their current advantages.

2) Domain Controller Integrator-With the upgrading of the electronic and electrical architecture of the whole vehicle, the penetration rate of domain controllers has been promoted, and the emerging market of domain controllers will have great growth space in the future. Domain controller integrators with reliable product quality, which can also greatly save costs and shorten the development cycle for OEMs, will usher in an opportunity for development.

3) Supplier of basic software platform-For the OEM with weak software power, there is no need to re-develop the common part of the basic software platform, because it will not be perceived by consumers. Therefore, you can choose to give this part to the appropriate basic software platform supplier, which can not only reduce your development difficulty and cost, but also use your own manpower and financial resources for the key personalized development part; It is conducive to shortening the product development cycle and bringing it to market as soon as possible.

4. What are the challenges to realize the central computing+regional control architecture?

1. The bottom "chip" foundation determines the height of the upper "architecture"

High-order autonomous driving requires more and more computing power. Carrying chips with more advanced process and stronger performance has become the primary problem to be considered in architecture design, because the mass production time of the planned chips will affect the landing time of the architecture scheme.

When designing the central computing+regional architecture, the central computing platform needs to meet the needs and characteristics of all domains at the same time. Therefore, it needs more powerful chips and a combination of various operating systems. The biggest challenge is to select the available chips. However, at present, there are no mass-produced chips that can meet the requirements of several functional domains at the same time, so most OEMs still adopt the scheme of piecing together multiple chips:

1) Vehicle control system: Generally, MCU is adopted, which runs mature Classic AUTOSAR basic software, which requires high real-time performance and safety level, but its computing power and storage are limited.

2) Intelligent cockpit and intelligent driving field need high-performance and powerful SoC chips, and also need to run complex operating systems, supplemented by middleware.

Secondly, there are more and more players in the field of in-vehicle with high computing power and high performance chips, and the iteration speed of chips is getting faster and faster. If the whole technical architecture needs to be reconstructed every time the chips are replaced, it will seriously affect the development speed of new products. Therefore, the central computing platform needs to have good expansibility, not only a unified sensor and peripheral interface, but also good chip compatibility.

2. Software Capability and Software Team Building

Software capability At present, the mainstream functional domain architecture can be divided into five domains: body domain, chassis domain, power domain, intelligent cockpit domain and autopilot domain. In the process of developing to a centralized architecture, cross-domain integration is inevitable, such as integrating the body domain, chassis domain and power domain into a vehicle control domain, and the ultimate goal in the future is to integrate all functional domains into a central brain. In this development process, not only need to build a large number of software function service capabilities; At the same time, powerful software capabilities are needed to cope with the system collaboration among the underlying real-time operating system, AUTOSAR and other key software modules.

Another embodiment of software capability is that OTA, especially FOTA, requires OEM to have strong software development capability and be able to develop the control software of the underlying executive parts, so as to truly realize the function or performance of software-defined cars.

In 2018, the American Consumer Report magazine pointed out that Model3 had serious problems in emergency braking at high speed. When Model3 is driving at 60 mph, its braking distance is about 46.3 meters, which is higher than other models in the same class. To solve this problem, Model 3 upgrades the firmware by pushing it remotely. The end result is that the emergency braking distance of Model3 is shortened by about 6.1 meters through OTA.

The hardware of the Model 3 braking system is Bosch’s iBooster, but the electric control software at the bottom is developed by Tesla, so the characteristics of the brake pedal can be adjusted through OTA upgrade, that is, the braking force can be optimally distributed during the whole braking process by adjusting the braking response curve, thus shortening the braking distance.

Software team building- If OEM wants to realize the real software-defined car, that is, most functions and performances of the car are defined by itself, then its own research and development ability, especially the software research and development ability, will be a big test. Now powerful OEMs are setting up software R&D teams on a large scale, and software developers are obviously in short supply in the talent market. Even if you are willing to "seduce" with high salary and options, it is difficult to "set" the right talents. At the same time, the management and coordination of software teams are also complicated, which is where traditional OEMs need to carry out intensive learning again.

3. The problem of organizational system

Traditional OEM has a R&D team, a product system and a supply chain system that have been gradually built and improved for many years. However, there will be more things to consider and worry about when the whole vehicle EE architecture changes, such as the reusability of the original production line, the compatibility of the architecture with the huge product line, and the supply chain problems around the world.

A major feature of the centralized architecture is that the computing power is concentrated in the center. In this case, many ecus will definitely be cut off. If a large number of ECU’s are cut off in the car, it is a matter of life and death for employees who rely on these parts and related suppliers. If they can’t make internal and external adjustments, it will be difficult for the new architecture to be promoted and implemented quickly.

To some extent, the traditional OEM has become a "double-edged sword" by virtue of the advantages of supply chain and product system accumulated over the years, and it has begun to hinder them from carrying out architectural innovation. Therefore, it is impossible for them to "cut across the board" when carrying out the structural reform, completely demolish the previous scheme and switch to the new E/E architecture. They can only use the existing resources to make a gradual transition and evolution, and gradually improve their own software R&D capabilities and change their R&D organizational structure to adapt to the new R&D process.

The new forces that build cars have no concerns in this regard, and they can start from scratch. Although it doesn’t accumulate as many past resources as traditional OEM, and it doesn’t have the previous historical burden, it can make new attempts without scruple.

Therefore, from this point of view, the huge organizational system of traditional OEMs has really held them back.

References:

1. How did Neusoft Ruichi start the "future battle" in the second half of the decisive battle for intelligent driving?

https://mp.weixin.qq.com/s/2xl36RUBYqcIz3qEe3nlKw

2. Fully open the standard API interface. Great Wall Motor’s new electronic and electrical architecture creates an open service ecosystem.

https://mp.weixin.qq.com/s/jJvwOAx7wS3VSaDOjbDjeg

3. Analyze the electronic and electrical architecture of Xpeng Motors X-EEA 3.0 better than you think.

https://mp.weixin.qq.com/s/O1evq-Qx4WddEX-Tz4SYWA

4. After the popularity of functional domain architecture, regional architecture may be widely used in 2023-2025.

https://mp.weixin.qq.com/s/xvvG_cuhbGplBHN3taWOAg

5. What is the core of a software-defined car? Talk about the new generation Tesla electronic and electrical architecture

http://www.eeaconference.com/news/751649/

6. Talking about Tesla’s EEA

https://mp.weixin.qq.com/s/-cJUCXh8SviiGege8dXR7A

7. Vehicle architecture reform, domestic domain controller manufacturers welcome development opportunities (securities report)

https://new.qq.com/omn/20211102/20211102A030EP00.html

8. SAIC Zero Beam Zeng Jienan: Cloud-tube integrated central computing platform solution

https://new.qq.com/omn/20211102/20211102A030EP00.html

9. SAIC Zero Beam and Chuangshi jointly developed the Galaxy Full Stack 3.0 cabin driving integrated HPC.

https://mp.weixin.qq.com/s/nGjrX8iYhT-J1DN5loBy3A

10. Open a new era of "software-defined automobile", and analyze the new "Spirit architecture" of GAC’s safety.

https://mp.weixin.qq.com/s/7A-SBO3kp8bGoI-oW99qlg

11. Smart car architecture analysis