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2021, as the first year of the 14th Five-Year Plan, is the historical node of the centenary of the founding of the Party, and it is also a year of deep integration of mainstream media. This year, good news spread frequently in the aerospace field, and the China Olympic Corps fought bravely in Tokyo. Also in this year, the mainstream media continued to attack the Internet position, making every effort to create media-integrated reporting products with a more comfortable attitude, and exerting the public opinion guidance of the mainstream media on the new media side.

Based on this, CTR evaluates the network communication power of mainstream media institutions through industry observation and data monitoring statistics in 2021, forming a list of network communication power in 2021, and objectively presenting the network communication effect of mainstream media.

Results of the list of mainstream media network communication power in 2021

According to CTR’s systematic evaluation of various central media in 2021, the biggest fans of CCTV, People’s Daily and Xinhua News Agency in new media channels are all above 100 million, and the effect of integrated communication ranks in the top three.

Legend: Evaluation results of communication power of major central media networks in 2021

According to CTR monitoring data, by the end of 2021, eight central media had nearly 100 self-owned APP products and 1,600 accounts opened by third-party channels, forming nearly 440 account matrices of the third-party platform with more than one million fans (or with a cumulative reading of more than one million in a quarter), and accumulated about 24,000 explosive short video content and 47,000 explosive WeChat official account articles. Compared with the beginning of the year, the cumulative download volume of the central media’s own APP increased by 13.8%, and the mainstream media’s entry into the main position of the Internet was further accelerated, and its communication power and influence continued to expand.

The channels of the Central Radio and Television General Station developed in a balanced way, occupying the first place in many sub-stations. There are 14 self-owned client products with downloads of more than one million, with the growth rate exceeding the industry average, among which the growth rate of downloads of "Central Video", "Cloud Listening" and "CCTV Literature and Art" doubled; Head and Shoulder Account Matrix with over 220 million fans/quarter cumulative reading. In 2021, the main station produced 18,000 explosive works, of which "CCTV News" Tik Tok and Aauto Quicker accounts accounted for more than 90% of the explosive works.

The list of network communication power of 38 radio and television organizations at or above the provincial level shows that the Central Radio and Television General Station, Hunan Radio and Television and Shanghai Radio and Television are among the top three.

Legend: In 2021, the network communication power of 38 radio and television institutions above the provincial level was TOP10.

Hunan Radio and Television has its own channels, Xiaomang and Fengmang have been launched one after another, enriching its own product matrix and striving to build its own platform.

Shanghai Radio and Television and Zhejiang Radio and Television have developed in a balanced way in third-party channels, and Weibo, WeChat, Short Video and other third-party platforms are on the list.

Henan Radio and Television has made rapid efforts in WeChat and short video channels, ranking fifth in this year’s comprehensive list and second in the short video sub-list.

Beijing Radio and Television and Jiangsu Radio and Television have performed well in Weibo, its own APP and other third-party platforms, but the strength of short video channels is slightly weak, which has a slight decline in the overall ranking.

Hubei Radio and Television and Shandong Radio and Television entered the list for the first time this year. Hubei Radio and Television has improved its ranking in all channels, with Weibo and short video channels in the TOP10. Shandong Radio and Television has made rapid efforts in its own channels and short video channels, forming a three-level media account matrix with "Lightning News" as the core and provinces, cities and counties (districts), ranking in the top ten in its own APP and short video sub-list.

Highlights of mainstream media network communication in 2021

(1) The theme main line reports hit the floor, creating a red explosion IP.

The new media will broadcast live and create related topics to aggregate the attention of the whole network. The live broadcast of "July 1st Medal Awarding Ceremony" and "Celebrating the 100th Anniversary of the Communist Party of China (CPC)" by CCTV News, the Central Radio and Television General Station, attracted nearly 80 million people to watch, and the topic of creating Weibo # 100th Anniversary of the Communist Party of China (CPC) # exceeded 12 billion. The National Day live broadcast "National Day Flag Raising Ceremony" was watched by over 10 million people. The People’s Daily set up the topic of July 1st Weibo # General Secretary’s Golden Sentence of the July 1st Medal Awarding Ceremony #, with a total reading of over 60 million, and a single golden sentence of Weibo praised over 70,000; On the National Day, the live broadcast window was opened through the Weibo platform, with 1.72 million viewers.

Creative expression enriches product forms, and frequent explosions are popular among netizens. The original domestic cartoon "Zhenshanhe" of China Central Radio and Television General Station has been played over 1.5 million in Weibo. The People’s Daily released a mixed-cut MV "The Centennial Edition of the Founding of the Party", with revolutionary historical film and television materials and the melody of popular songs on the Internet. The total broadcast volume in bilibili and Weibo was 9.56 million; In conjunction with Hunan Radio and Television and Tencent Music, the special music concert "No.100 Fuxing Avenue" was planned, and the total broadcast volume of the client video series exceeded 4 million. Zhejiang Radio and Television launched H5 works "Look at the Digital Paradigm in Zhejiang" and "Hello, Zhejiang! ",etc., to create an immersive reading experience, with a total reading volume of over 100,000.

The perspective of "sticking to the ground and innovating" ordinary characters cuts into the netizens’ empathy. In the national day special report, the mainstream media have shown their patriotic feelings from the perspective of ordinary people, which triggered empathy among netizens. Tik Tok Street’s "CCTV News" by the Central Radio and Television General Station was praised by 1.257 million people, and it was listed on the hot search list of Weibo across platforms. The People’s Daily adapted online celebrity’s song "The Sea of Stars" and invited ordinary people from all over the country to appear and sing. The video of Weibo was played more than 7 million times. Xinhua News Agency interviewed ordinary people, showing the sincere and touching patriotic feelings of the general public. Among them, the video broadcast of veterans insisting on raising and lowering the national flag exceeded 700,000.

　(B) The reporting of major public events changed the way of discourse, and diversified reporting resonated with netizens.

Aerospace reporting has both feelings and interests. According to CTR monitoring data, the mainstream media released 2947 explosive works with aerospace theme this year, with a total broadcast volume of over 1.84 billion times and a total interaction volume of 440 million times. The Weibo account matrix of the Central Radio and Television General Station released a total of 286 explosive works, with a total praise of over 12 million; The cumulative broadcast volume of space-related live broadcasts released by the central video platform "Dream in the Sky" exceeded 10 million times; "CMG Watch" Weibo account created Weibo topic # Kung Pao Chicken in Space Station #, and invited many star artists to sing the limited single "Kung Pao Chicken in Space Station", with a total reading volume of 34.159 million. The People’s Daily has accumulated 1,200 explosive works, including 256 explosive works of Weibo account, which has been praised 9.12 million times; Launched the # Travel Diary of the Space Trio # to record the details of the space life of the Shenzhou-13 astronaut, with a total reading of over 13 million.

Sports event reports are full of colors, encouraging Olympic athletes to show their sportsmanship. During the Tokyo Olympic Games, the total number of viewers on the all-media platform of CCTV exceeded 47 billion, setting a new record for the number of sports events in the past 10 years. In terms of content planning, CCTV news client aggregates content resources, creates Olympic special topics, and opens 11 sub-sections such as "Event Express", "China Legion", "Watching Games", "Olympic Story" and "Come to the main station to watch the Olympics" to present relevant contents in different categories. The central video client grasps the preferences of young users and skillfully uses "national wind elements" to create a traditional cultural experience program "National Wind Games", with a cumulative broadcast volume of 16.028 million. The People’s Daily used posters to attract users’ attention, and launched the poster "Long Picture of Triumph" to record the wonderful performance of China Olympic athletes in the form of cute version of comic books. The cumulative praise of this Weibo was 112,000, and the cumulative forwarding volume was 31,000. Posters of characters from the national anthem were launched, and the heroic moments of athletes winning gold medals were embedded in the five-line map. The creative works were praised 74,000 times and forwarded 28,000 times. Xinhua News Agency released a series of videos of "Olympic Early Know" on its account, and added a situational theater to increase the interest of Olympic news reports. The cumulative broadcast volume of 14 videos was nearly 3 million.

(C) New media creative programs spread in circles, innovative advertising implanted to upgrade content marketing.

Mainstream media actively use new media thinking to realize content and form innovation and create circle codes. This year, CCTV launched the host talent show "Summer of young", which became the password for this summer, and then relied on the Beijing Winter Olympics to launch "young in Winter". The "Yang young" series focuses on "contrast", which on the one hand fully shows the host’s personal talents, on the other hand presents rehearsal mistakes and private tidbits in short videos, showing real and personalized content, and is loved by netizens. According to statistics, the five-hour live broadcast of the central video platform "Summer of Central young" earned 63.53 million viewers, and the program-related topics won 41 hot search lists on the whole network, with a total reading volume of 3 billion, a total interaction volume of 4.54 million, and a short video broadcast volume of 700 million times. "Summer of Central Young" has become a landmark program on the new media side of the main station in 2021.

Business advertisements are cleverly implanted, and customized content is adapted to the scene. The Central Radio and Television General Station fully considers the adaptability of products and scenes in advertising brand implantation and conducts customized content marketing. Including the adaptation of the theme song "Song of Leo" by Haier Brothers to arouse the memory of the brand among netizens, and the related Weibo topic # Wang Bingbing and other anchors strung together 14 domestic animations # with a total reading of 110 million. The host experienced the cooking, sports and wearing choices in the home smart scene, and the netizens were able to personally bring themselves in and empathize with the scene, which helped the short video of commercial advertisements spread widely in the new media. The cumulative broadcast volume of related Weibo topic # Wisdom was 69.725 million.

(D) Radio and television media differentiated to create their own APP matrix, and audio and e-commerce positions rose.

According to CTR monitoring data, in 2021, there were more than 150 self-owned apps updated by radio and television organizations in normal operation, and the overall cumulative download volume increased by 19.1% compared with the beginning of the year, and there were 43 apps with download increments exceeding one million. Central Radio and Television General Station, Hunan Radio and Television and Shanghai Radio and Television ranked in the top three in the 2021 self-owned APP sub-list. The Central Radio and Television General Station has its own APP video and CCTV news client upgraded and revised. The central video pays more attention to the creation of social functions, attracts a large number of high-quality social accounts, and increases the creation of "Central Friends Circle" and vertical content sections; CCTV news pays attention to the user experience, and the new "24-hour" time stream presents the global key news, which is convenient for users to use the fragmented time to browse the current hot spots; Add emergency information collection capacity, start information collection at the first time when a major accident occurs, help rescue work, and reflect the social responsibility of mainstream media.

On the whole, radio and television organizations pay more attention to the creation of their own APP head products. More than half of the head products have been systematically updated in the past month, and 8 of the TOP10 apps have been systematically updated in the past 7 days. Among the main categories of radio and television APP products, the cumulative download volume of audio and e-commerce APP has increased by more than 50%.

Legend: In 2021, the growth rate of self-owned APP downloads of 38 radio and television institutions above the provincial level.

Legend: In 2021, 38 radio and television organizations at or above the provincial level spread their own audio APP product TOP5 on the Internet.

E-commerce APP is the key area of mainstream media this year. Hunan Radio and Television Xiaomang APP starts from Hanfu Circuit and builds a "trendy domestic content e-commerce", always aiming at young users and differentiating to build a vertical e-commerce platform. Shanghai Radio & TV, on the other hand, accepts the user traffic of BTV through the B+ Mall section, creates a content-consumption link, and constructs a new shopping application scenario through program content drainage.

(E) Continue to launch short videos, and the radio and television media will give full play to the advantages of content and layout features.

In 2021, radio and television organizations will spread their matrices on short video platforms (Tik Tok, Aauto Quicker and CCTV) to a large scale, and their output will be stable. By the end of 2021, there were over 470 head and shoulder accounts with over one million fans in 38 radio and television organizations at or above the provincial level, among which 48 head accounts with more than 10 million fans increased by 92% compared with the same period in 2020, and the proportion of head accounts reached 11%, maintaining rapid growth for two consecutive years. The data shows that the short video platform still maintains a strong vitality, and radio and television organizations are increasingly adapting to the rules and gameplay of the short video platform, and making efforts based on their own superior resources to create vertical content products with radio and television characteristics.

Legend: In 2021, 38 radio and television organizations at or above the provincial level ranked TOP10 in terms of short videos of network communication power.

According to CTR monitoring, in 2021, there will be 10 head and shoulder accounts with a fan growth of more than one million in CCTV. Among them, Tik Tok, a Chinese Poetry Conference, and Aauto Quicker, a young video, are the top two in terms of growth, with the former presenting large-screen classic IP in short videos, and the latter relying on sports program resources to create new IP for sports.

The "Tang Palace Night Banquet" helped Henan Radio and Television to successfully go out of the circle, and the "Luoshen Shuifu" and "Longmen King Kong" pursued by winning the battle were sought after by netizens. Henan Radio & TV Station has implanted Internet communication genes such as "interactive, open and empathetic", edited the core wonderful content, and rapidly spread and continued to ferment with short, intuitive and convenient short video communication forms, creating a long tail effect and maximizing the communication effect. Tik Tok, the "Elephant News", launched the 2021 Henan Spring Festival Evening Collection, bringing together the highlights of the program, with a cumulative broadcast volume of 240 million times, and the number of account fans increased by more than 8 times compared with the beginning of the year, making it the account with the highest growth rate of 10 million account fans in radio and television organizations.

By the end of 2021, Shandong Radio and Television had aggregated short video accounts of more than 200 provinces, cities and counties on the short video platform, with a cumulative fan base of 120 million and a cumulative interaction of over 700 million times, which was very influential in the province.

In addition, 38 radio and television organizations at or above the provincial level have made use of the traditional proprietary content IP to build the Internet, and the number of Tik Tok accounts of 17 programs has exceeded 10 million, an increase of 9 compared with the beginning of the year. According to the monitoring data of CTR short video user portrait products, the age structure of these accounts is mainly people over 30 years old, who care for their own health, pay attention to maintenance and fitness, pay attention to financial investment and are willing to pay for health. On the whole, these users belong to the backbone of society and have strong consumption potential, which brings broad prospects and opportunities for radio and television institutions to expand the large-screen realization model and dig deep into the value of Internet users.

(VI) Moderator reporter Wang Hong transmits positive energy in various forms.

With the mainstream media all marching into the main battlefield, radio and television hosts and journalists continue to adhere to the traditional media people’s duty of keeping upright, and combine their own advantages and positioning to carry out diversified communication on the new media side. According to CTR index, Tik Tok, Aauto Quicker and Billie Billie’s head host account number is 8, Zhejiang Radio and Television 3, Jiangsu Radio and Television 3 and Anhui Radio and Television 1, with CTR index all exceeding 70.

IP, the host and reporter of the Central Radio and Television Station, showed their magical powers, and displayed personalized content on platforms such as Mile Mile and Tik Tok to create personal brand characteristics. The account of "Eat Pepper’s Meow Sauce" (Wang Bingbing) published interview tidbits and personal life Vlog, which continued to maintain its high influence with a sweet and lovely image. Among them, the work "Ice Ice vlog.003" recorded the leisure daily life of Wang Bingbing visiting hutongs and slapping cats, with a total broadcast volume of 10.639 million and a total interaction volume of 1.405 million. The account of Liu Xiaoqian, a foreign correspondent, records the daily work abroad and sends back the latest news overseas, showing the fearlessness and professionalism of China reporters. The work "I am willing to be interviewed by the China media" interviews Blake’s father who was shot by the police on the street and exposes racial discrimination in American society, with a total broadcast volume of 3.026 million and a total interaction volume of 158,000. The host "Li Sisi" account, "Zhu Xun" Tik Tok account and Aauto Quicker account share daily life, convey happy mood and show the orthodox host style; "Host john young" Aauto Quicker account recorded funny sitcoms to amuse the netizens; The "Scarab" account in Tik Tok is deeply involved in children’s education and awakens the childhood memories of netizens.

Among the provincial radio and television stations, Tik Tok, the news sister of Zhejiang Radio and Television, Tik Tok, Wang Xiaochuan of Anhui Radio and Television, Aauto Quicker, Dalin Review of Jiangsu Radio and Television, Aauto Quicker, the reporter Yang Wei, and Billi account are outstanding in the field of news commentary, actively advocating correct values. Tik Tok account of "Xiaobei-City Private Car" of Zhejiang Radio and Television has been deeply involved in the field of urban traffic and private car transactions, realizing the visualization of traditional urban traffic broadcasting, and the host’s capable and provocative behavior style has been loved by netizens. Shen Tao’s Tik Tok account of Zhejiang Radio & TV Station continued its variety entertainment style, shooting various jokes with daily life as the theme, which triggered interaction among netizens. In addition, live broadcast with goods has become a new trend, and the professional performance of the host is rich in the live content ecology.

(7) Enter the virtual human track and actively embrace the frontier technology of the meta-universe.

In recent years, the virtual idol industry is in full swing, and the virtual image is the core element of the meta-universe. Getting involved in virtual idols is the fastest and most feasible way to enter the meta-universe. Once the meta-universe concept virtual beauty expert "Liu Yexi" was launched, Tik Tok’s powder rose more than 3 million in a week, which shows that the development prospect of virtual idol track is broad. Many mainstream media have tried to build virtual hosts and journalists.

The Central Radio and Television General Station launched the Winter Olympics sign language AI anchor. Based on technology, it can not only report the news of the Winter Olympics synchronously, but also provide timely, accurate and smooth sign language live broadcast for the hearing impaired. Xinhua News Agency launched a digital journalist and astronaut Xiao Qian, and created a realistic virtual Martian surface to lead netizens to feel the meta-cosmic news.

Shanghai Radio & TV Station launched the second-dimensional virtual news anchor Shen Ya to show the possibility of deep integration of virtual reality in news broadcast, and opened the Official account "Shen Ya _ Xiaoya Official", with 72,000 fans, a total broadcast volume of 3.908 million and a total praise volume of 742,000. At present, Shen Ya has participated in multiple live news broadcasts, character dialogues and news reports. Hunan Radio and Television launched Xiaoyang, a digital host, and opened an account "Xiaoyang -Young" in Weibo, mainly to promote Hunan Satellite TV programs.

(8) Make efforts to spread overseas, and the role of mainstream media in global news reports is prominent.

According to CTR monitoring, by the end of December, 2021, more than 30 domestic radio and television organizations or central media had opened nearly 700 accounts on three overseas social platforms, with a cumulative fan base of over 1.1 billion, of which Facebook platform had the largest fan base, which exceeded 1 billion as a whole, with the fan base increasing by 9% compared with the beginning of the year, and there were 18 head accounts above 10 million. Among them, CCTV (@ChinaGlobalTVNetwork) and China Daily (@chinadaily) both have more than 100 million fans. The total number of fans on YouTube platform is 38 million, which is growing rapidly, and the overall number of fans has increased by 24.9% compared with the beginning of the year. Among them, 10 accounts of CCTV, Xinhua News Agency, Hunan Radio and Television, Zhejiang Radio and Television and Shanghai Radio and Television Institutions have more than one million fans. The total number of followers of Twitter platform is 57 million. Due to platform restrictions and many other reasons, the number of followers of domestic institutional accounts has grown slowly, with an overall increase of 0.6% compared with the beginning of the year.

Legend: TOP10 list of overseas communication power of domestic mainstream media in 2021

In the face of the complicated international situation in 2021, the domestic mainstream media will improve the ability of public opinion to control the field in an all-round way and break the discourse hegemony of western media through exclusive and objective reports. In the report on Meng Wanzhou’s return to China, the Central Radio and Television General Station conducted exclusive live broadcasts simultaneously on its own new media platforms such as Central Video, CCTV News Client and CCTV. The total number of praises exceeded 400 million, and all 17 contents were launched on the whole network; The live broadcast signals and news materials were broadcast and reprinted by 391 media outlets in 58 countries and regions, including Associated Press, AFP, Reuters and European Broadcasting Union, with a total broadcast time of over 2,800 times. In the report that the Taliban came to power in Afghanistan, the local reporters at the general station sent back the live report for the first time, and the related video broadcast volume exceeded one million; Wei Tian, the anchor of CGTN, spoke to the Taliban government spokesman live, and his professional performance was recognized and praised by overseas netizens, with a cumulative video broadcast of 110,000 times; The "CGTN Frontline”Facebook account released photos to show the cruelty and humanistic care of the war, and the average interaction volume was above thousand.

Facing the western countries’ deliberate smearing on issues such as the source of the epidemic and Xinjiang cotton, the mainstream media launched a series of bilingual works, with detailed evidence to vigorously fight back and safeguard the national image. CGTN, the Central Radio and Television General Station, launched "In-depth Investigation of Covid-19 Laboratory in North Carolina, USA" on the YouTube platform to disclose the truth about the source of Covid-19 in Debao Laboratory in the United States; A series of video "Facts tell" was launched to ask questions about the focus issues, which triggered users’ in-depth thinking and discussion, making the truth self-evident. The YouTube account of Shanghai Radio and Television’s "ShanghaiEye Magic Eye" released the news "The polar industry in Hami, Xinjiang is booming" to show the Xinjiang industrial economy that is still operating normally under US sanctions.

The literary and entertainment content of mainstream media also has bright performance overseas. The YouTube account of CCTV Spring Festival Evening focuses on the two major literary IP’s "Spring Festival Evening" and "Autumn Evening" and focuses on the attention of overseas users. Up to now, the cumulative play volume of the account has exceeded 250 million times, and the number of account fans has increased significantly during the Spring Festival and Mid-Autumn Festival. The film and television account "China Zone Drama Music Department" recommends China’s film and television works to overseas users. At present, the number of account users has exceeded one million, and a film and television drama communication matrix covering more than 10 languages including Chinese, English, Spanish, Vietnamese and Indonesian has been formed. Hunan Radio and Television opened YouTube accounts such as "Official Channel of Mango TV of Hunan Satellite TV" and "Official Channel of Night in Wan Chai" to delay the update of variety shows, among which, the total broadcast volume of the 12-stage complete program of "My Brother" was 9.783 million. Shanghai Radio and Television YouTube account "SMG Shanghai TV official channel" released the 12-stage complete program "Our Song", and the cumulative broadcast volume of YouTube platform was 9.23 million. Zhejiang Radio and Television launched a music category, and opened a YouTube account "Zhejiang Satellite TV Music Channel" with a cumulative subscription of 1.54 million.

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Looking back on 2021, the scale of Internet users in China has exceeded 1 billion, and the Internet penetration rate has exceeded 70%. China has become the largest and most vibrant digital society in the world. "Home economy" has become an indispensable element of life, and online shopping by over 800 million people has spawned exploration and practice in the fields of community e-commerce, social e-commerce and content e-commerce. Many new words such as "blockchain" and "NFT" have come into public view, "6G" has been written into the 14th Five-Year Plan of the Ministry of Industry and Information Technology, "web3" has been mentioned frequently by the Internet industry, and "Metauniverse" is full of infinite possibilities.

Mainstream media keep innovating in the surging Internet rivers and lakes, constantly adapt to new forms of communication, and successively launch explosive works; While strengthening the construction of its own platform, it constantly optimizes the upgrading mechanism and system, and becomes more familiar with and adapted to the law of Internet communication. We expect the mainstream media to dance like an elephant to promote the in-depth development of media integration and move towards a new future.

Zhidian Travel obtained the real car map and related information of JAC brand-new pure electric car EV3. JAC EV3 adopts the layout of 4 doors and 5 seats, and its size is much larger than that of Wuling Bingo. The new car adopts a brand-new LOGO and English logo. The front face is highly similar to that of Euler Good Cat. The side of the car is equipped with a hidden door handle, and the taillights are rounded rectangular. Judging from the declaration time node, JAC EV3 is expected to start at the Shanghai Auto Show in April.

Jianghuai EV3 has a length, width and height of 4025×1770×1560mm and a wheelbase of 2620mm. The new car is equipped with a single motor (low/high power) with the maximum power of 70kW and 100kW respectively, and is equipped with lithium iron phosphate batteries. The new car also provides panoramic canopy, two-color body, front windshield camera, exterior rearview mirror camera and other configurations.

Wen | shenrancaijing, author | Wang Min, editor | Jin Wen.

At the beginning of the new year, everyone wants to make a good luck and win a good lottery in the new year. In the matter of "seeking good luck", young people play more and more.

"2022 is the beginning of the second half of my 20 th generation (that is, 20 to 30 years old) and a brand new starting point." Yao Ling, 26, thinks that 2022 is of special significance to herself, so she pays more attention to it than before.

Yao Ling spent nearly 1000 yuan to collect this set of New Year’s equipment by placing an order for a mobile phone case with the meaning of "Everything goes well", making a transfer bead manicure, wearing a transfer bead red rope bracelet and buying a crystal bracelet, necklace and ring. In her eyes, these are all objects to enhance the atmosphere of the New Year.

Earlier, a survey report showed that at least one out of every four people in China believed in metaphysics. Metaphysics has penetrated into some people’s daily life, especially the special node of the Spring Festival.

According to the way, young people’s "Metaphysics" play in the New Year can be divided into three categories: "Gathering equipment". Some people spend seven or eight thousand yuan on the red suit from the inside out in this animal year alone, and crystal, garrison, transfer bead red rope, polished amulets, bracelets and ornaments are also widely popular; "Looking at the fortune", some young people specially look for fortune tellers to predict the fortune of the New Year, which not only seeks advantages and avoids disadvantages, but also is a kind of New Year ritual; "To pray", someone specially arranged to go to the temple on the New Year’s Day to pray, burn "the incense of the new year’s head column" and ask for a blessing bag to take home.

Different from the traditional feudal superstition, young people’s "metaphysics" is between belief and unbelief. Most people pay for "metaphysics" during the Chinese New Year, which is not only a spiritual sustenance, but also a way to fill the sense of New Year ceremony. On major life choices, they still firmly believe that "fate is in their own hands".

Every spring festival, it is the time to equip the big PK in the animal year.

The traditional saying that "the birth year is too old, which may affect the fortune" is widely circulated. Young people no longer wait for their elders to arrange, but have already prepared a red suit for themselves. "The sense of ritual once every 12 years must be arranged."

Red sweaters, underwear and socks are basic standard items, not to mention mobile phone cases, hair clips, three-in-one bracelets (mascots derived from numerology theory), necklaces and bags. People with the birth year of 2022 spent about 6,000 yuan on bracelets and necklaces alone, plus bags and mobile phone cases.The whole set of equipment costs about seven or eight thousand yuan.

In order to seek good luck in the New Year, Yao Ling ordered a mobile phone case with the meaning of "everything goes well", and specially made a transfer bead manicure. The price of transfer bead manicure depends on the type of transfer bead. Yao Ling has a most common transfer bead, which is snowflake-shaped and costs more than 200 yuan. A friend of Yao Ling’s has a fast-rotating transfer bead on her nails, which cost more than 400 yuan.

Crystal and Guarding, the popular mascots among young people, are still highly sought after during the Spring Festival.

Yao Ling also ordered some crystal bracelets, necklaces and rings for herself. In the past, she only bought crystal ornaments from an aesthetic point of view. This time, she also specially looked for various materials to study the energy and efficacy of different crystals, and finally placed an order for tea crystals and topaz, which are said to have the effect of stabilizing emotions, and the prices are basically between tens of yuan and hundreds of yuan.

Wu Ru, born in 2000, has a more secondary style of daily wear, and will wear a guard before. This Spring Festival, she specially asked the garrison in Sensoji Temple to invite her for a New Year’s "wish to fulfill the garrison", and the price was around 100 yuan.

Young people will not miss the traditional China objects symbolizing good luck, such as gold ornaments, red string of fortune-transferring beads, amulets, bracelets and ornaments.

In the New Year, gold is the most universal. Many young people not only buy it for themselves, but also send it to their families and friends. A staff member of a gold shop told Shen Burning that the Spring Festival is the peak period of a gold shop in a year. She sold more grams of gold every day a few days ago than usual.

Yao Ling’s friend spent more than 1000 yuan to buy a lock-shaped gold ring. Shang Ya, who works in Beijing, plans to buy a gold tiger pendant as a necklace or bracelet for her parents in the Year of the Tiger. It costs more than 1000 yuan to buy a golden tiger.

The red rope bracelet, which represents "good fortune rolling in", is a must for many people in the New Year. Yao Ling bought herself a transfer bead red rope bracelet during the Spring Festival.

Many young people will also buy amulets, bracelets and ornaments on the Internet.

Niu Jing walked through many temples when she traveled to Tibet during her college days. She accidentally learned that some online stores also sell things from the temple’s legal logistics office, including amulets. Since graduating from college for more than three years, she has often bought online things that symbolize peace and smoothness, such as buying a string of beads for her brother to bless his brother’s college entrance examination. Every Spring Festival, I buy protective talisman for myself and my parents and family, and the single price is about tens of yuan.

For protective talisman, Niu Jing has a set of his own purchase logic: "A lot of things, if you believe it, you will have it. If you don’t believe it, you will have nothing. Buying these is actually equivalent to psychological sustenance. If the price is too expensive, you may have higher expectations, and it is easy to get the opposite. "

Young people seek good luck in the New Year and are curious about their fortune in the New Year, so many people choose divination.

Astrologer Nanmu told Shen Burning that before and after the Spring Festival, the demand for young people’s divination was very strong, mostly depending on their career and love fortune. Some people leave their working environment for a short time during the Spring Festival holiday, and will seriously rethink some life events, just thinking about understanding the fortune through divination; There are also many young people who want to know their love fortune by divination because they are urged to get married by their families.

Different young people will like different ways of divination,Astrolabe, tarot and horoscope are three kinds of fire in recent years.

In the past, there were often some "masters" online divination on e-commerce platforms such as Taobao and Xianyu, and there were all kinds of tarot charts and Zhouyi gossip. But by this Spring Festival, many young people have been unable to search for divination-related links on the e-commerce platform.

In order to find reliable fortune tellers, many people turn to social platforms, and some people will take the initiative to release their own astrolabes, so please ask knowledgeable people to analyze them. butThe price and service of astrology are very different.

There are those who don’t spend money. For example, some beginners in divination will wander on social platforms to help others watch the astrolabe for free. The single price of most fortune tellers is within 100 yuan to 1000 yuan; Higher-level fortune tellers can reach two or three thousand yuan at a time. According to feedback from netizens, some results are not referential, just copying and pasting online content, and some fortune tellers can analyze them in detail.

Zhou Zhou also launched quarterly and annual divination packages, of which the annual divination package is 12 times a year to see fortune, and the price is 666 yuan.

Unlike paying a fortune teller for divination, Wu Ru’s money is not spent on consulting fees, but on the study of Tarot divination. When she was in high school, she bought a set of tarot cards and related books to teach herself tarot divination, and she also studied open courses in bilibili and Tik Tok every day. Every time she meets some important nodes, or has some puzzles that are difficult to answer, she will take out tarot cards for divination.

During this Spring Festival holiday, Wu Ruzhao, who summarized at home, took out tarot cards as an example, divined his love and career fortune in the new year, and guided some puzzles.

Nanmu said that the astrolabe and tarot cards came from the west, and the new generation of young people were more accepted, and the eight characters were relatively more obscure. However, some young people, out of curiosity about China’s traditional metaphysics, want to know their fate through the eight characters.

Zheng Zhi is one of them. He wants to take the opportunity of winter vacation to tell fortune in eight characters, but the elders at home have always felt that her life is getting thinner and thinner, and she is still struggling.

Generally speaking, young people are obsessed with reading fortune in the New Year, which is curious, and some people regard reading fortune as a kind of "New Year ritual sense".For the divination results, they choose to accept the good content, and some aspects are not the results they want, so they choose to ignore them.

Because of the local epidemic rebound, Liu Qi decided to spend the New Year in Beijing, and began to arrange his trip early. In order to make a good start, his first trip on New Year’s Day was to pray at the temple.

In some places, there is a folk custom of "burning incense for the first time in the New Year".The first day of the New Year is a time to burn incense, worship Buddha and pray. Many people will burn incense for the first time in the New Year on this day to show their piety.

There is a saying in old Beijing that "men are harmonious and women are red snails". It is most effective for men to pray for the Lama Temple and women to pray for the Hongluo Temple. During the Spring Festival this year, due to epidemic prevention and control, the Lama Temple was temporarily closed to the public. Many people directly bought an opening bracelet of the Lama Temple for about 300 to 400 yuan from online stores, praying to bless themselves and their families.

Liu Qi couldn’t go to the Lama Temple, so he finally formed a "one-day tour of Hongluo Temple" team and went to Hongluo Temple to pray for incense and bags in the New Year. Starting from Beijing, you can go back and forth by bus on the same day, including 54 yuan tickets, cableway, blessing belt and blessing bag, etc., and the price can be settled within 500 yuan.

According to Liu Qi’s observation, at about 10: 30 in the morning on New Year’s Day, Hongluo Temple was already crowded with people. Some people not only pray for themselves, but also pray for their friends. Some people have three or four pairs of prayer belts in their hands. In addition to a pair of blessing belts in 20 yuan, a blessing bag in 38 yuan is also a must for many people to take home.

After staying in the Lama Temple for a career on New Year’s Day, I decided to come to Hongluo Temple for another marriage on New Year’s Day, so I chose a homestay near Hongluo Temple for the New Year. 30 people stay in the inn, plus the New Year’s Eve dinner, the per capita price is 666 yuan.

Because the B&B is close to Hongluo Temple, at 9: 00 a.m. on New Year’s Day, I went directly to the temple to pray for blessings. In addition to the tickets for 54 yuan, it took 12 yuan six times to bump the bell."I just want to find a clean place to settle down, to understand what I really want, and to clarify my goals this year."Dull to deep burning said.

When people go to the temple to pray for blessings, what people generally ask for is some secular wishes.The most important things are peace, health, wealth, marriage and children.These are closely related to the staged goals of young people.

In previous years, some people queued up in the middle of the night to grab the "new year’s head column incense" of the temple, and the auction price of "head column incense" even reached as high as 100 thousand yuan. However, most young people are not so crazy. They regard the incense sticks as one of the ways to add a sense of New Year’s ceremony, and going to solemn temples to find peace is also a way to further think and sort out their goals.

Many young people said that paying for "metaphysics" is partly influenced by traditional customs, and more is for luck and fun. Whether it’s equipment PK in the animal year, buying a mobile phone case, getting a manicure, wearing a fortune bracelet, or divining fortune and praying in the temple, it’s a way for them to get spiritual comfort and look forward to a good start. Behind these attempts, they know in their hearts,The realization of personal wishes ultimately depends on personal struggle.

* At the request of the interviewees, Yao Ling, Wu Ru, Shang Ya, Niu Jing, Nan Mu, Zhou Zhou, Zheng Zhi, Liu Qi and Dai Dai are pseudonyms.

Recently, from the Ministry of Industry and Information Technology, a group of real car drawings of Guangzhou Automobile Chuanqi GS3 new models have been released, which has aroused widespread concern. This new car is positioned in the small SUV market, and the front face shape has been significantly adjusted. What is more striking is that the new car will also provide R-STYLE sports kits for consumers to choose from. At present, the guide price of Guangzhou Automobile Chuanqi GS3 on the market is stable between 85,800 and 111,800 yuan, and the launch of new models will undoubtedly bring more diversified choices to consumers.

It can be seen from the exposed real vehicle diagram that the main changes of the new model focus on the design of the air intake grille. The new grille adopts matrix style, which is more exquisite and fashionable than the current models. At the same time, the lower air intake has also been redesigned and changed into a horizontal bar shape, which makes the whole front face look wider and more stable. The headlight group at the front of the car still maintains a split design, and the broken line shape adopted in many places at the front of the car gives the new car a more three-dimensional visual effect.

Although the official has not yet disclosed the rear design of the new model, it is widely expected that the rear shape will be adjusted accordingly to echo the front face design. It is worth mentioning that the new car will continue to offer R-STYLE models, which will undoubtedly further satisfy those consumers who pursue sports style.

In terms of body size, it is understood that the body size of Guangzhou Automobile Chuanqi GS3 currently on sale is 4410mm long, 1850mm wide, 1600mm high and the wheelbase is 2650mm. The new model is expected to be fine-tuned on this basis to maintain its competitiveness in the small SUV market.

As for the interior design, although there is no detailed information yet, we can refer to the design of the models on sale. The interior of the current Guangzhou Automobile Chuanqi GS3 is quite modern, equipped with a suspended central control panel, a flat-bottomed steering wheel and a unique electronic shift lever. These design elements are likely to be continued on new models.

In terms of power system, the new car is expected to follow the 1.5T engine of the current model, which has a maximum power of 130kW and a maximum torque of 270Nm, and is equipped with a 7-speed wet dual-clutch gearbox to provide drivers with stable and abundant power output.

As a small SUV, Guangzhou Automobile Chuanqi GS3 Shadow Speed has a clear positioning in the market. The launch of new models will not only enrich consumers’ choices, but also further enhance the competitiveness of GAC Chuanqi in the compact SUV market segment. We look forward to the official launch of this new car and believe that it will bring consumers a brand-new driving experience.

　　Abstract: Socialism with Chinese characteristics Road is the choice made by China people in the long-term exploration and practice led by the Communist Party of China (CPC). One of the important reasons why this road is getting wider and wider and showing strong development vitality is that it is endowed with distinctive China characteristics in adhering to the basic principles of scientific socialism, scientifically grasping the development laws of human society and fully drawing lessons from the achievements of human civilization.

　　The Communist Party of China (CPC) led the people of China through arduous exploration and great practice of revolution, construction and reform, and embarked on a road of their own: Socialism with Chinese characteristics Road (hereinafter referred to as China Road). This road is an innovative road that the Communist Party of China (CPC) led the people to adhere to the basic principles of scientific socialism, scientifically grasp the laws of human social development, and fully draw lessons from the achievements of human civilization. This road is getting wider and wider, and it shows strong development vitality.

　　Adhere to the basic principles of scientific socialism and create and develop Socialism with Chinese characteristics.

　　The basic principles and theoretical logic of scientific socialism include not only the scientific judgment of the development trend of human society, the scientific exposition of the essence of socialism, but also the scientific conception of a better social state in the future. Marxism holds that the development of human society from capitalism to socialism and communism is a natural historical process and an inevitable historical trend. Socialist society is a society in which a new type of state power and social system is established under the leadership of Marxist political parties, and the overwhelming majority of workers become masters. It is the institutional advantage of socialism to overcome the contradiction between socialization of production and private possession of production materials in capitalist society by establishing new forms of social ownership such as public ownership of production materials; It is an objective requirement of socialism to jump out of the cyclical economic crisis of capitalist production and continuously increase the total productivity by implementing new modes of production and economic operation. In the process of its establishment and continuous development, Socialism with Chinese characteristics has always adhered to these basic principles, given full play to the institutional advantages of socialism, and greatly improved the level of social productive forces.

　　At the same time, Socialism with Chinese characteristics continued to innovate and develop on the basis of practice, endowing scientific socialism with distinctive China characteristics. Since the founding of New China 70 years ago, the road of China has become wider and wider, which has opened up a new realm for the development of scientific socialism. Especially since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has United and led the people of all ethnic groups in China to promote the overall layout of the "five in one", coordinate and promote the "four comprehensive" strategic layout, take charge of the "four greats", draw a strategic road map for adhering to and developing Socialism with Chinese characteristics in the new era, and start a new journey of socialist modernization. Adhere to the basic economic system with public ownership as the mainstay and multiple ownership economies developing together, unswervingly consolidate and develop the public ownership economy, unswervingly encourage, support and guide the development of the non-public ownership economy, give full play to the decisive role of the market in resource allocation, better play the role of the government, and stimulate the vitality of various market players; It is clear that the most essential feature of Socialism with Chinese characteristics is the Communist Party of China (CPC)’s leadership, the greatest advantage of Socialism with Chinese characteristics system is the Communist Party of China (CPC)’s leadership, and the party is the highest political leadership; Wait a minute. This series of new ideas, new strategies and new measures not only adhere to the basic principles of scientific socialism, but also make new development according to the characteristics of China’s times.It enriches and develops our Party’s understanding of scientific socialism and the law of Socialism with Chinese characteristics’s construction.

　　History and reality have eloquently proved that the successful opening and continuous expansion of China Road is not only the success of Socialism with Chinese characteristics, but also the victory of socialism. It is the innovation of China’s road that makes scientific socialism glow with great vitality in China in the 21st century, and makes more and more people in the world face up to and believe in Marxism and socialism.

　　Scientifically grasp the development law of human society and constantly open up a new situation in socialist modernization.

　　Modernization is the call of the times since the 20th century and the embodiment of the development law of human society. After the founding of the People’s Republic of China, our party led the people to carry out socialist transformation quickly, and gathered the strength of the whole society to build an independent and complete national economic system, build the "four modernizations" and strive to promote economic and social development. After the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, China carried out reform and opening up, devoted itself to building a well-off society, and made continuous progress towards achieving common prosperity for all people, greatly accelerating the process of socialist modernization. Socialism with Chinese characteristics has entered a new era, and building China into a modern socialist power has become the second century-long goal of the whole party and people.

　　The modernization of human society is the general trend, but how to realize modernization needs to be explored by each country in combination with its own reality. Modernization is not "Westernization", and it cannot be imitated by others, let alone imitated by others. The mode of modernization in western countries through colonization and plunder has become a thing of the past, and it is impossible to copy and will not reappear. Some countries copied the western model, resulting in national chaos, great damage, and even become vassals of western developed countries. In order to speed up the modernization drive in the primary stage of socialism and realize the Chinese dream of the great rejuvenation of the Chinese nation, China must persist in being upright and innovative, and explore its own roads and methods on the land of China with the strategic determination of "sticking to the green hills and not relaxing".

　　In the past 400 years, the modernization led by western industrial civilization has achieved great development of human society. However, this development model, which opposes man and nature and exchanges economic growth at the expense of the ecological environment, has become increasingly desperate. The worsening resource depletion, ecological degradation and climate warming are alarm bells for the western modernization road. Modernization and green mountains and green rivers cannot be neglected. China firmly adheres to the civilized development road of production development, affluent life and good ecology, and regards "beauty" as an important connotation of modernization, which fully embodies the great innovation of China’s socialist modernization road. In the process of modernization, the harmonious coexistence between man and nature will be maintained, and the overburdened earth will be "recuperated". China’s ecological civilization construction has embarked on a new road of modernization for human society.

　　China road not only has distinctive China characteristics, but also has a broad world vision and broad human feelings. At present, human society, especially developing countries, is facing a series of common problems in modernization. For example, how to achieve national prosperity, national rejuvenation and people’s happiness under the background of economic globalization and in the increasingly fierce international environment; How to make the fruits of development benefit the whole society and let all people live a happier and more dignified life; How to make the system more suitable for the development of productive forces and promote the development of productive forces to a higher level; Wait a minute. Socialism with Chinese characteristics has responded effectively to these questions. For this reason, China Road has expanded the way for developing countries to move towards modernization, provided a brand-new choice for those countries and nations in the world who want to speed up their development and maintain their independence, and contributed China wisdom and China’s plan to solving human problems.

　　Occupy the moral commanding heights of human civilization and progress, and promote the construction of a community of human destiny.

　　Today, we live in a world full of contradictions. On the one hand, material wealth is accumulating, science and technology are changing with each passing day, and human civilization has developed to the highest level in history; On the other hand, regional conflicts, terrorism and refugee flows are one after another, and anti-globalization, unilateralism and bullying go hand in hand. "What’s wrong with the world? What should we do?" The question of the world issued by the Chairman of the Supreme Leader was deafening. The development of human society will inevitably be marked by a specific historical stage, but it is a historical trend to replace backwardness with progress, eliminate disasters with happiness and resolve barbarism with civilization, which is the correct value orientation of a country’s economic and social development and the moral place of human civilization and progress.

　　Facing the great changes that have never happened in the world in a century, and at the crossroads of the development of human society, we are increasingly aware that the earth is the common home of mankind, and the world is a big stage for all countries to seek common development, not an arena for all countries to wrestle with each other, and we cannot lead the world to chaos for our own selfish interests. The long-term development of the world cannot be based on the fact that one group of countries are getting richer while another group of countries are long-term poor and backward. That beggar-thy-neighbor approach, passing on the crisis and harming others’ interests is neither moral nor sustainable. Abandoning the cold war mentality and zero-sum game, abandoning the jungle law of the jungle, mutual respect, equal coexistence, peaceful development and common prosperity are the right ways in the world. China Road is such a right path on earth. The road of China lies not only in that the Chinese nation has ushered in a great leap from standing up, becoming rich and becoming strong through great practical achievements, but also in that its basic value orientation is to achieve national development and contribute to world development through win-win cooperation.

　　China Road is a road of peaceful development and is committed to building a community of human destiny together with other countries in the world. In this new world development picture, it is no longer the law of the jungle, nor the winner takes all. There is no distinction between the center and the periphery, and there is no difference between the sovereign state and the colony. Every country and every nation can achieve "beauty and beauty" in "beauty" and achieve win-win sharing in joint construction. It advocates that the destiny of the world should be shared by all countries, international rules should be written by all countries, global affairs should be governed by all countries, and development achievements should be shared by all countries, so as to promote the development of the global governance system in a more just and reasonable direction. As an important practical platform to promote the building of a community of human destiny, the Belt and Road Initiative has enriched the concept of international cooperation and the connotation of multilateralism, opened up a new space for world economic growth, built a new platform for international trade and investment, expanded new practices for improving global economic governance, and made new contributions to enhancing the people’s livelihood and well-being of all countries.

　　Behind the concept of development stands the concept of civilization. Over the years, some people in the West have always worried that China’s strength will pose a threat to the world. In fact, since ancient times, Chinese civilization has lived in harmony with the world and advocated harmony among all nations. Zheng He’s seven voyages to the West spread the seeds of peace and the glory of culture. A civilization with peace and harmony as its basic values is peaceful and kind in history, and it is also peaceful and kind today and in the future. Comrade Supreme Leader pointed out, "China, the lion, has woken up, but this is a peaceful, amiable and civilized lion." The Chinese nation has always emphasized "one country under the sun" and "harmony without difference", advocated harmony between the people and the world, and looked forward to a beautiful world of "a trip to the main road and the world serving the public". This value concept has been fully reflected in the road of China through creative transformation and innovative development, as well as in the initiatives and concrete practices to promote the construction of a community of human destiny. (The Supreme Leader of the Central Party School (National School of Administration) New Era Socialism with Chinese characteristics Thought Research Center: Xin Ming)

　　[Model PK] There is no doubt that it will be the overlord in the middle and high-end business market from the past to the present and even for a long time to come. Although the newly redesigned GL8 was criticized by many people for its "bloated shape", "ugly rear" and "smaller third row space" at the beginning of its listing, it did not affect its sales. When few competitors can shake the market position of Buick GL8, it is still the first choice for business reception vehicles such as major enterprises and institutions, hotels and leasing companies.

　　Although this kind of competitors have been involved in the competition in the commercial MPV market before, the average monthly sales volume in the past six months is less than 400 units, which makes it difficult to challenge Buick GL8 (the average monthly sales volume is about 5,000 units). However, the listing on June 7th showed us a new showstopper with extraordinary strength. Ailishen is the second MPV model that the brand entered China, and the first MPV launched by Honda. It is different from Yishang IKEA in style, with larger size and more commercial positioning. As a latecomer, it aims at Buick GL8.

　　Today, the models we choose to compare are: Buick GL8 2.4L displacement top model, with a market price of 328,000 yuan; Ailishen’s top model, the market price is 319,800 yuan; The price difference between the two models is 8200 yuan, and the price is relatively close, so there is a tendency to compete.

■ introduction to the history of two cars

　　Before starting the comparison, let me briefly introduce the history of the next two models. Buick GL8 officially entered China in 1999. As the first domestic medium and high-end MPV model, it successfully started the slogan of "business class on land" and almost formed a market monopoly. Although there are also MPV models on the market at the same time, such as:, and Honda Odyssey, the sales volume can’t compete with Buick GL8. After that, Buick GL8 made several changes, and successively launched GL8 Luxun, GL8 luxury commercial vehicles and other models, with the price range covering from 200,000 yuan to 400,000 yuan, further consolidating its market position.

　　Let’s look at Honda Ailishen, a model that Chinese people are not familiar with. It first appeared in 2003, and won the recognition of overseas markets at that time with its advanced design and excellent comfort. In Japan, Ailishen’s target competitors are Toyota and these two models. From the product positioning point of view, it is higher than Buick GL8. Today, Ailishen, launched by Dongfeng Honda in China, belongs to the second generation of products. It was first launched overseas in 2006 and has been six years old. From the year point of view, Ailishen is not young, but actually from the design level of all aspects of the product, six-year-old Ailishen is still a product with great sense and full of humanized design. Compared with Buick GL8, its competitiveness is not bad at all.

If you want to know more about the history of Honda Ellison, please click on the picture below to enter the historical review article-

■ Appearance: Buick GL8 is larger.

　　From the body size data, Buick GL8 is much bigger than Ailishen, especially the length of the car. The length of Buick GL8 is 5256mm, that of Ailishen is 4935mm, and the difference between the two cars is 321mm；; Buick GL8 is also 188mm longer than Eric. In terms of car width and car height, there is not much difference between them. Buick GL8 is also 33mm wider than Ailishen, and Ailishen is 5mm higher than Buick GL8.

　　Although from the data, Buick GL8 is a full circle bigger than Eric Shen, but the actual visual effect is not quite the same as the data. Because Ailishen’s appearance uses a lot of straight lines, it gives people the feeling of being angular. When the two cars stop together, Ailishen looks even bigger.

　　The air intake grille and headlights of Buick GL8 and Ailishen are very large, and the air intake grille of Buick GL8 adopts the family classic straight waterfall design, which is somewhat similar in shape. Ailishen, on the other hand, created a large-area shield grille with three thick chrome trim strips, which made the visual effect more domineering, but compared with Buick GL8, it had more atmosphere and less vitality.

　　Both cars are equipped with headlight cleaning and other functions. The difference is that Buick GL8 uses a low beam integrated xenon lamp, while Ailishen only has a low beam xenon lamp, and the high beam still uses ordinary halogen bulbs. In contrast, the performance of Buick GL8 is more kind. As for the headlight cleaning function, both cars have it.

　　On the side of the car body, the length advantage of Buick GL8 is obvious, and the design styles of the two cars are also very different. Buick GL8 is decorated with a large number of chrome trim strips, and a "fold" is designed at the lower edge of the sliding door window. The third row of windows is arc-shaped and equipped with hidden slide rails. The side shape of Buick GL8 is very strong.

　　In contrast, the shape of Ailishen’s car side is relatively dull, without chrome trim and hidden slide rail design. The straight roof and regular side windows look like a "van", and the only highlight may be the black and unique door handle.

　　Of course, Ailishen also has its own magic weapon-the whole system comes standard with double electric side sliding doors. This configuration is both practical and classy, which is much more than fancy modeling! The same price Buick GL8 does not have this configuration. (Buick GL8 needs to buy a 3.0L model to have an electric side sliding door, starting at 368,000 yuan)

　　In the rear modeling, Buick GL8 has richer lines, while Ailishen is square. The taillights of both cars use light sources, among which Ailishen’s taillights have a larger area, but the shape is not bright. The willow taillight of Buick GL8 was controversial at the beginning of its launch, but with the increase of the visibility of the car on the road, everyone gradually began to get used to its new shape. On the whole, the rear of Buick GL8 is still more energetic than Ailishen.

　　The wheels of the two cars are the same size, both of which are 17-inch and 10-spoke styles. However, Ailishen’s wheel hub adopts a two-color design, which is more chic. As for tires, Buick GL8 adopts tires, the model is MA656 225/60R17, and the market price is about 700 yuan. Ailishen uses tires, the model of which is SP SPORT 270 215/60R17. The specifications are relatively unpopular, and the market price is about 1000 yuan. (Tire price, refer to the quotation from Shanghai)

Appearance summary:

　　The body size of Buick GL8 is larger, and the overall design is more fashionable, especially the front face and car side shape are more dynamic than Ailishen. On the other hand, Ailishen’s appearance is full of atmosphere and lack of bright spots. The straight lines and the angular design look like a standard "van". Except for the shiny front air intake grille, it is difficult to leave a deep impression on other places. However, Ailishen’s standard double electric side sliding doors are very sincere. As for the larger body size of Buick GL8 than that of Alekson, what impact will it bring to the interior space? Please look at page three. (Click to enter)

　　This year, China’s new energy vehicle market is particularly active, and new car listing and price reduction competition are staged simultaneously. Two days ago, AION Y Plus Xingyao went public, which brought the price of AION Y Plus to less than 100,000 yuan. On March 5 th, Ai ‘an enlarged the move again, and the pure electricity price maker AION S MAX Xinghan officially dropped 23,000 yuan, and the price was adjusted to 179,900 yuan.

　　As a result, this "No.1 pure electric family car" with 610km long battery life, 300km charging in 30 minutes, and intelligent driving functions such as L2 automatic driving and remote parking, based on product and price advantages, shows the incomparable market competitiveness of its class. This time, the official reduction actually gave consumers a value courtesy of up to 50,000 yuan. AION S MAX Xingyao came to lower the price and improve the quality-price ratio, and the official reduction price dropped by 23,000 yuan. Secondly, compared with competing products at the same level, the extra product value is 10,000 yuan for smart driving, 5,000 yuan for buying a car and sending a charging pile, 6,000 yuan for vehicle financial policy, and 6,000 yuan for replacement subsidy, so the total product value is 27,000 yuan more than competing products, which is equivalent to a value subsidy of 50,000 yuan for users before and after conversion. According to industry insiders, pure electric giant Ai ‘an will join hands with BYD to accelerate the end of the era of fuel vehicles.

　　The fatal blow of Ai ‘an teamed up with BYD to make fuel despair.

　　According to the data released by the passenger car market information association, the domestic retail penetration rate of new energy vehicles in January this year was 32.8%, up 7.2% year-on-year, and the retail sales volume of new energy vehicles in the market was 668,000, up 101.8% year-on-year. Industry organizations predict that the production and sales of new energy vehicles in China will reach 13 million in 2024, and the penetration rate is expected to increase to 40%. On the other hand, in recent years, the sales volume of fuel vehicles has continued to decline, and some joint venture brands have suddenly withdrawn from the market. Data show that in January this year, the national retail sales of conventional fuel passenger cars (excluding new energy vehicles) reached 960,000, down 44% year-on-year, and the downward trend for three years continued. In contrast, the development momentum of new energy vehicles has remained good.

　　In addition to the macro-level industry analysis, the performance of major new energy vehicle companies also confirmed this trend. Just after the Spring Festival, the price reduction represented by new energy automobile giants such as Ai ‘an and BYD has begun. First, BYD started with the glory of Qin PLUS, a hybrid model, and started the price reduction marketing. Then, Ai ‘an made a strong innovation, and announced that AION S MAX Xinghan official had dropped by 23,000 yuan. On the premise of ensuring quality and service, it was able to gain strength and broke the long-standing market pattern of fuel vehicles of the same class with a guiding price of 179,900 yuan. Ai ‘an’s strong participation in the team of pure electric vehicles will become the last straw for new energy to crush fuel.

　　The advantage of "pure electricity" in playing combination boxing is more obvious.

　　From oil to electricity, many car companies have experienced a road of "crossing the river by feeling the stones". Looking at the head brands of new energy auto markets such as BYD and Ai ‘an, they now have their own models and service characteristics.

　　In recent years, BYD mainly relies on plug-in hybrid, plus the low-end version of DM-i, guarding the new energy automobile market below 150,000. Aian focuses on intelligent manufacturing of pure electric vehicles, integrates cutting-edge technologies and car demand, and has successively launched a number of models such as AION S MAX, AION Y Plus, AION V Plus, etc., to meet the car scenes of different segments of people and become the first choice for more families to buy cars. On the basis of maintaining the advantages of products, AION S MAX Xinghan further integrates resources, optimizes prices and improves services, making the advantages of "pure electricity" more obvious.

　　In terms of cruising range, Ai ‘an took the lead in popularizing "pure electric long battery life", breaking the shackles of fuel vehicles on new energy battery life, and 610km battery life has become the normal state of pure electric vehicles. In addition to building cars, Ai ‘an has built a "fast, wide and near" power supply system. The brand energy station has now covered 338 cities across the country, with nearly 1.6 million charging piles, creating an energy supply circle of 5 kilometers in the urban area and 10 kilometers in the main road, so that the owners of Ai ‘an can find charging piles within 10 minutes, and the energy supply guarantee is more perfect. In terms of charging speed, in January this year, Ai ‘an launched a new OTA online upgrade, which increased the charging speed by 28%. 300km in 30 minutes, full battery life, ready to go. Long battery life and quick replenishment can completely solve the mileage anxiety of consumers, and win a box of oil at full power.

　　In the field of intelligent driving, Ai ‘an has also demonstrated its leading technical strength, which is not only comprehensive in use scenarios, but also mature and reliable in technology. It is also one of the first brands in China to start L3 application and lay out intelligent driving. In the future, Ai ‘an will continue to vigorously promote the leading intelligent driving technology in all models, accelerate the landing and popularization of cutting-edge intelligent driving technologies such as L3 and urban NDA, and strive to achieve L4 intelligent driving in 2025. Just as Apple eliminated traditional mobile phones, pure electricity is the best carrier for smart cars in the future, and people who are used to pure electric driving will no longer adapt to backward fuel vehicles.

　　It is not difficult to find that the new energy vehicles represented by Ai ‘an, after solving the endurance anxiety, energy-replenishing infrastructure and charging speed, continue to deepen the intelligent driving technology, and the consumer’s car experience continues to improve. Of course, the diversification measures of Ai ‘an have contributed to the market performance worthy of recognition. In 2023, the cumulative sales volume of Ai ‘an exceeded 480,000 vehicles, a year-on-year increase of 77%. In this context, Ai ‘an has become the fastest pure electric brand and new energy brand in the world, and also the fastest automobile brand in the world, and its comprehensive strength is obvious to all.

　　Whether it is BYD’s main hybrid or pure electricity led by Ai ‘an, China’s new energy automobile market has formed a "double-male pattern", and the trend of the two new energy brands to accelerate fuel conversion will continue to accelerate, which will also drive the upgrading of products and services in the entire automobile industry and contribute more to the popularization and application of new energy vehicles. (Source: Guangzhou Automobile Ai ‘an)