On August 10, 2024, the L’SPACE Yu · Jian bosom friend limited-time flash mob event landed in Beijing’s trendy player gathering venue – T + Mall, Sanlitun No. 1 Field. The international top fashion magazine "Fashion L’OFFICIEL" and the high-end pure electric SUV Lan Tu bosom friend took the most dominant popular color in 2024, "Mambo Green", as the creative origin, directly attacking the trendy life of the urban young school, creating a fresh, bright, free and comfortable creative flash space full of vitality, creating "Encounter", delightful to see bosom friends.
L’SPACE encounter · See confidant time-limited flash empty mirror 1
L’SPACE Encounter · See Friend Time-limited Flash Space Mirror 2
On the day of the event, Li Boxiao, assistant general manager of Lantu Automotive Sales and Service Co., Ltd., Chen Tong, chief operating officer of "Fashion L’OFFICIEL" magazine, Jian Guoquan, director of Lantu Automotive Color Design, film and television actor and model Ji Huanbo, international supermodel Wang Shiqing, film and television actor Zheng Hao, new generation actor Zhao Qiqin, music producer and founder of Qingshan Capital Zhang Ye, member of China Mental Health Association, national second-level psychological consultant Shi Yu, famous fashion host Li Siyu and other guests from the fields of fashion, film and television, art and design attended the party; jointly witnessed the opening of the limited-time flash of L’SPACE "Meeting · Seeing Friends", and also launched a fashion discussion on the collision of viewpoints around "color fashion trends". A comprehensive interpretation of the social and aesthetic views behind color trends, chatting about life, The "Way of Color" in fashion, design and art.
Li Boxiao, Assistant General Manager of Lantu Automotive Sales and Service Co., Ltd.
Chen Tong, chief operating officer of L’OFFICIEL magazine
Film and television actor, model Ji Huanbo, international supermodel Wang Shiqing
Film and television actor Zheng Hao
New generation actor Zhao Qiqin
Zhang Ye, music producer and founder of Aoyama Capital
Shi Yu, a member of the Chinese Mental Health Association and a national second-level psychological counselor
Famous fashion host Li Siyu
Meet · See bosom friend heartbeat L’Space Time-limited flash mob takes over the streets
Following last year’s summer dopamine, autumn Merad, and winter gray, the "Mambo Green" with a fresh and agile tone will come strong in 2024, becoming a new top stream, and quickly integrating into all aspects of life such as clothing, home furnishing, design, and fast-moving consumer goods. The combination of "mint", which represents nature and vitality, and "Mambo", which represents freedom and randomness, has built a very vibrant context, bringing more comfort to people who are currently pursuing peace and stability. The Mambo Green L’SPACE fashion newsstand with the theme of "Meeting and Meeting Friends" occupied the streets and created a "Meeting Friends" in the Sanlitun Trend Center. The Mambo Green with healing breath and rebirth mood also entered the current mood of fashion hipsters who yearn for peace and nature, and their hearts beat.
Mambo Green L’SPACE Fashion Newsstand Takes Over the Streets
Midsummer August, romantic Qixi Festival, Mambo green L’SPACE fashion newsstand, more like a "Qixi Festival gift" from "Fashion L’OFFICIEL" and Lantu confidant jointly presented, a large area of fresh and natural Mambo green became the background tone of the whole space, black and green two Lantu new pure electric SUV Lantu confidant burst out of the street for the first time. This time, "Fashion L’OFFICIEL" and Lantu confidant explore the "Mambo green" lifestyle aesthetics in an all-round way. The two Lantu confidants occupied the front page of the fashion editorial department with "smart posture", and distributed the trend signal of fashion scheme color Mambo green to the whole city. The cover issued by the newsstand occupied the center of the street, and in the center of the block, people, cars, magazines and publications created a "three-dimensional cover" landscape, creating a "fashion encounter" with Lan Tu’s confidant.
Lantu bosom friend Kusa goes out to the street
"Fashion L’OFFICIEL" and the "Fashion Encounter" between Landu’s confidant and the young school
Star guests helped out at the Mambo green-themed party, and Landu’s confidant made his debut
The limited-time flash mob event attracted star artists such as Ji Huanbo, Wang Shiqing, Zheng Hao, and Zhao Qiqin to help out and take pictures at the clock. The first Mambo Green-themed party day of the limited-time flash mob, experts in various fields and star guests toasted together to celebrate the official opening of the L’SPACE limited-time flash store; the star guests incarnated as "trend messengers", roamed comfortably on the Mambo Green zebra crossing, photographed their own creative blockbusters, met and greeted the Lantu soulmate, froze frame mood in the Mambo Green-style aesthetic space, and retained beautiful moments…
Guests from all walks of life raised their glasses to celebrate the opening of the L’SPACE limited-time pop-up store
This time, it is also the first time that Lantu’s new pure electric SUV Lantu’s soulmate makes an appearance on the street. As soon as it debuts, it will capture the trendy highlands of the city. The black and green Lantu’s soulmate meets the urban youth on the street. The through-type LED light strip is very eye-catching, with full contours, smooth body lines, and a shaft length ratio close to the golden ratio. It shows the pure electric racing body in both appearance and temperament. The sporty cool and advanced Lantu soulmate attracts many trendy coffee to stop and watch and consult. The Lantu soulmate, who will start pre-sale in August, has arrived at the trendy top territory this time. Its debut has attracted the attention of many young people with its cool posture. It is like a soulmate meeting. With a glance, I understand you, and you know me.
As a new model created by Lantu Automobile for the global market, Li Boxiao also revealed at the event that the global model of Lantu’s confidant will be officially released overseas in mid-September.
Lantu’s new pure electric SUV Lantu’s bosom friend focuses on Mambo green
Fashion discussions are full of opinions, and experts from all walks of life talk about color aesthetics
The color trend is not just a fashion vane, but also a projection of changes in global culture, social emotions and consumer psychology. The ultimate romantic color aesthetics at the Paris Olympic Games also amazed the world and gave people strength. At the event, experts from the fields of psychology, art, design and other fields also discussed the color style trend and expressed their opinions.
Fashion seminar scene
Shi Yu, a member of the Chinese Mental Health Association and a national second-level psychological consultant, believes that color is a psychological "nutrient", which is closely related to people’s emotions and even mental health. Whether it is dopamine, Maillard or Mambo Green, they are essentially seeking new "color healing"; the current explosion of Mambo Green caters to the current public’s expectations for life recovery and vitality.
Speech by Shi, a member of the Chinese Mental Health Association and a national second-level psychological counselor
Zhang Ye, a music producer and founder of Aoyama Capital, said: Color has vitality and emotion, and can well convey the ideas that designers, artists, and brands want to express; good works can use color to establish connections with users, resonate, and provide emotional value; currently winning color marketing is based on the insights and care of users’ psychology, creating emotionally valuable experiences, services, and products for users, thus leveraging traffic passwords.
Zhang Ye, music producer and founder of Aoyama Capital, shares
Lantu Automotive Color Design Director Jian Guoquan shared his views from the new car: Lantu’s soulmate body color is inspired by space aesthetics, and the first main color "Mambo Green" originates from the first touch of green in the universe. The light, natural and elegant high-end sense is in line with the current young people’s love and attitude towards trends, aesthetics and life; the bold design of Mambo Green also breaks through the shackles of traditional colors and leads the car color trend and new fashion trends. Based on the positioning of young people, practicing the concept of Lantu’s rejection of cookie-cutter boring design, combined with the design language of pioneer technology and excellent performance, Mambo Green has been well presented on Lantu’s bosom friend; in addition to aesthetic value, Lantu’s bosom friend also takes into account functionality and practicality, allowing cutting-edge technology and forward-looking design to carry the charm of color, and color better conveys the concept and value of Lantu’s bosom friend "knowing you". It is reported that in addition to the Mambo green and black body that appeared in Sanlitun this time, Lantu’s bosom friend will also launch a variety of other body colors to provide consumers with rich personalized choices.
Jian Guoquan, Director of Lantu Automotive Color Design, delivered a speech
"Fashion L’OFFICIEL", which brings together the world’s most cutting-edge fashion trends and the freshest fashion concepts, has created a "fashion territory" in Sanlitun’s trendy district, focusing on young people’s trendy life and high-quality travel, with color style as a guide, connecting social, travel, leisure, consumption and other life fields, so that the color philosophy and lifestyle represented by Mambo Green can directly hit the hearts of young people in a more intuitive way; two brands that understand trends and understand young people happen to create this "bosom friend encounter", and the concentration of Mambo Green has become the most eye-catching existence in Sanlitun, bringing soothing, strength and new life to young people’s summer life.
L’SPACE meets and sees confidantes for a limited time flash mob real scene "Cover Blockbuster"
From August 10th to 13th, T + MALL, Sanlitun No. 1 Field, a 4-day Mambo Green pop-up space, waiting for confidants and explaining the most beautiful encounter.