It’s July, which is the midsummer season when walking on the street will melt, and it’s also the time when the automobile industry "puts a big price" in summer. Since entering the new energy era, the market share of joint venture car companies has gradually decreased, especially Korean cars, and the brand Kia of yueda seems to have gradually faded out of public view.
Recently, however, Kia coincided with its 80th anniversary, which directly brought a wave of embarrassment to consumers. The comprehensive discount of Kia EV5 reached 50,000 yuan, including 10,000 yuan for car trade-in. In fact, it’s not just KIA EV5. As of July 31st this year, consumers can enjoy different degrees of limited-time preferential policies when purchasing models such as Lion Platinum Tuojie, Satus, New K3, Sonay, Jiahua, K5 and EV6, and the comprehensive benefits can reach 73,000 yuan.
At the same time, on July 5th, Kia of yueda also announced the results of the first half of this year, and the sales volume also increased significantly. Combined with this month’s preferential policies, it seems that Kia is ready to be overjoyed and regain its market share in the era of fuel vehicles.
Yueda Kia’s sales increased significantly in the first half of the year.
As soon as the bell rang in July, many car companies produced their own report cards, and the overall sales volume of the whole market showed a thriving scene. Although KIA of yueda only released its sales volume today, although it arrived late, from the data point of view, KIA of yueda’s sales volume in the first half of the year was still remarkable.
According to official data of Kia of yueda, its sales volume in June 2024 reached 20,700 vehicles, up 32.7% year-on-year. It is worth mentioning that this is the first time since November 2020 that its monthly sales volume once again exceeded 20,000 vehicles. From January to June this year, the cumulative sales volume of Kia in yueda reached 109,600 vehicles, up 73.1% year-on-year, and the increase was really gratifying.
In fact, the bumper sales of Kia in yueda can not be separated from its business strategy of "developing both oil and electricity" and building a diversified product matrix. For example, the Kia EV5, specially launched to celebrate the 80th anniversary of the founding of Kia in yueda, is the first heavy strategic vehicle launched in China and sold worldwide, and it is also a masterpiece under the concept of "in China, for China".
Product strength of KIA EV5
Kia EV5 positioning compact SUV is a pure electric vehicle with an official guide price of 149,800-225,800, but now there is a comprehensive discount of 50,000. Its overall dimensions are 4615mm*1875mm*1715mm, and its wheelbase is 2750mm. The overall design of EV5 is individual and avant-garde, and the lines are quite smooth. Generally speaking, it is quite satisfactory, and there is no bright spot.
The interior of KIA EV5 is simple and full of science and technology, with a 12.3-inch central control panel and a 12.3-inch full LCD instrument panel in the middle, which supports CarPlay, CarLife and OTA upgrades. Seats are different for each model. For example, KIA EV5 530 Light is equipped with fabric seats, but 720 Land is made of imitation leather.
If the power lasts, the KIA EV5 two-wheel drive version adopts the front-drive drive mode, and the chassis suspension is McPherson independent suspension+five-link independent suspension. Its maximum power is 160kW, the maximum torque is 310N·m, the maximum speed is 185km/h, and the CLTC has a pure battery life of 530km and 720km. It is equipped with lithium iron carbonate batteries.
Generally speaking, the overall strength of KIA EV5 is good.
Qingdong review
Although joint venture car companies are a little behind in the new energy era, they are also catching up quickly, and yueda Kia is obviously no exception. So will the discounted KIA EV5 be your dish? Welcome to leave a message in the comments section.