Text/Yangcheng Evening News All-Media Reporter Literature and Art
The Spring Festival holiday in the Year of the Tiger ended, and the Lantern Festival followed. After the Spring Festival, the off-peak travel ushered in a small climax. According to the latest booking data of Tuniu Travel Network, during the Lantern Festival, Sanya, Xiamen, Lijiang and other places became the top three popular destinations in China, and theme parks and characteristic theme hotels became popular holiday opening methods.
Youth groups become the main force of travel, and "Hotel+"unlocks more leisure time.
According to the booking data of Tuniu Travel Network, during the Lantern Festival this year, tourists from Nanjing, Beijing, Shanghai, Shenzhen, Yinchuan, Guangzhou, Harbin, Shenyang, Hohhot and Hefei were the most enthusiastic.
In terms of destination selection, Sanya, Xiamen, Lijiang, Zhuhai, Harbin, Beijing, Shanghai, Nanjing, Chengdu and Zhangjiajie have become the top ten popular cities for the Lantern Festival. According to the user data of Tuniu Travel Network, this year’s Lantern Festival, young people aged 26-35 became the main force of travel, accounting for 36%.
Although the Spring Festival holiday has passed, the tourism market has not significantly "cooled down". According to data from Ctrip, the number of hotel reservations for the Lantern Festival this year has increased by 45% compared with last year, and the trend of "hotel vacation" still exists.
"During the three days before and after the Lantern Festival, the order volume of domestic theme hotels increased significantly, which ushered in another small peak after the Spring Festival." According to the person in charge of the hotel business of Tuniu Travel Network, the demand for hotels nowadays is more personalized, and the distinctive hotels represented by hot spring hotels, resort hotels, paradise hotels and online celebrity B&B have won the hearts of a large number of young users.
The popularity of the "Lantern Festival" increased by 312%, and the tickets for scenic spots increased by 30% year-on-year
Major scenic spots all over the country have also made full preparations for festival experiences such as watching lantern exhibitions, enjoying folk customs and night tours of intangible cultural heritage. A few days ago, the reporter learned from Ctrip that the booking volume of tickets for the Lantern Festival this year increased by nearly 30% compared with last year, and the search popularity of the keyword "Lantern Festival" increased by 312% a week later. The search volume of popular lantern festivals such as "Welcome the Spring Festival in Yuyuan Garden in 2022" and "Zigong China Lantern World" increased by more than four times compared with January.
According to the search popularity of recent lantern festivals, Ctrip counted five popular lantern festivals, namely: Zigong Zhonghua Lantern World, Yuyuan Garden in 2022 to welcome the Spring Festival (Yuyuan Lantern Festival), Longqingxia Ice Lantern, Shenyang Spring Festival Lantern Festival in 2022 and Shenzhen Bay Area Super Lantern Festival in 2022.
It is worth mentioning that young people in small towns love Lantern Festival more than those in big cities and small towns. According to the data of Ctrip Lantern Festival, the growth rate of tourists visiting the Lantern Festival scenic spots in fourth-and fifth-tier cities is much higher than that in first-tier and new-tier cities. In the fourth-and fifth-tier cities, the growth of the Lantern Festival in this year’s Lantern Festival is 62% and 30% respectively; The growth of fourth-tier cities is 80% higher than that of new first-tier cities.
Among them, Rizhao, Shandong, Zhumadian, Zhoukou, Jincheng, Shanxi, Zhangjiakou, Hebei, Zigong, Meishan, Suizhou, Hubei, Yining, Xinjiang and Siping, Jilin have the strongest atmosphere of enjoying lanterns and observing the New Year.
Source | Yangcheng Evening News Yangcheng School
Editor | Huang Zhouhui
Reporting/feedback