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Kunming’s take-away orders rank third in southwest China! What office workers love most is …

Zhang Shang chun cheng XunAt present, with the resumption of work in various places, the consumption of food and beverage takeout that was suppressed during the epidemic period is gradually released. On March 11th, the reporter learned from Meituan Takeaway that the first Consumption Report on Restaurants’ Takeaway during the epidemic period (hereinafter referred to as "Report") was released. Since the resumption of work, the number of take-away merchants, order volume, transaction volume and other indicators have shown a steady rise, and 30% of the merchants’ take-away orders exceeded those before the epidemic. Two weeks before the resumption of work, the number of take-away orders in Kunming ranked 12th among major cities in China and 3rd among major cities in Southwest China, showing a relatively strong consumption power.
The surge in take-away orders has boosted the catering economy.
According to the incomplete statistics of the US Mission, the return to work rate of catering merchants in China has exceeded 55%. According to the Report, since the resumption of work for two weeks (February 17-March 1), the two main data of food and beverage take-away transaction volume and order volume in major cities in China have shown a sharp growth trend. The data show that the consumer demand that was obviously suppressed during the epidemic period was further released on the take-away platform, and the take-away economy took the lead in recovery.
In particular, orders in first-tier cities have grown rapidly, and the Top5 orders in China are Shenzhen, Guangzhou, Beijing, Shanghai and Chengdu respectively. Two weeks before the resumption of work, among the major cities in China, Kunming ranked 12th in order quantity, and among the major cities in southwest China, Kunming ranked third after Chengdu and Chongqing, showing a relatively strong consumption capacity.
According to the "Report", 30% of the merchants in the country have more take-away orders than before the epidemic. At present, due to the prevention and control of business closures, catering businesses in various places have not recovered their vitality, and the take-away business has provoked the catering economy. Merchants have increased their volume and income through the take-away platform to combat the impact of the epidemic.
It is worth mentioning that the Report shows that the take-away orders and revenues of catering businesses in major cities have developed rapidly. Among them, the growth of second-and third-tier cities is particularly obvious. Among the national businesses, the proportion of businesses with a single volume exceeding that before the epidemic is Urumqi, Harbin, Nanchang, Xi ‘an and Dongguan. 38% of the merchants in Kunming have better take-away orders after returning to work than before the epidemic, ranking 11th in the country and 1st in the southwest, ahead of Chongqing and Chengdu.
After 60 s and 70 s, users joined the takeaway consumption army.
According to the Report, the growth rate of new users in major cities across the country has exceeded 50% for two consecutive weeks. Takeaway has become the most important living security and urban infrastructure since returning to work.
According to the survey, although the post-90s generation is still the main group of take-away consumption, among the new users, the post-60s and post-70s consumer groups, who originally preferred to cook at home, have sprung up, buying fresh vegetables for their families, buying beer for themselves, and ordering themselves a piece of braised chicken rice after returning to work. The post-60s and post-70s accounted for 36.7% and 31.5% respectively, which became the main force for the growth of new take-away customers and successfully joined the "take-away sweeping group".
The top three business districts with the fastest growth rate of orders in major cities are shopping malls, office buildings and software parks. The commercial buildings in cities are gradually bustling and are accelerating their recovery. The fastest growing business districts among the Top5 cities in China are: Beijing-Wangjing, Shanghai-Lujiazui, Guangzhou-Zhujiang New Town, Shenzhen-Futian CBD and Chengdu-Financial City.
At the same time, multi-person meals are becoming a popular take-away mode, and the number of multi-person orders with more than three people has increased by more than 150% from the previous week. Urban white-collar workers from all corners of the country have different tastes. In the past, even an office and a take-away work meal could make up the "eight major cuisines". But now, in order to reduce the contact links such as taking the elevator, it has become a new trend for colleagues to book the same restaurant together and take turns to take takeout.
More people buy vegetables with takeout. Hot pot is popular after returning to work.
According to the Report, the proportion of non-food orders increased by over 77% during the epidemic. Everyone has encountered "quasi-isolation", so it is a new day to take protective measures, buy ingredients at home and study cooking. During the Spring Festival, the average sales volume of food products including vegetables, meat and seafood on Meituan’s take-out platform increased by 200% month-on-month. Among them, 3.93 million copies of onion, ginger and garlic were sold, nearly one million copies of coriander were sold, and people bought more than 5 million masks. In Xi ‘an, which loves pasta, dry yeast won the regional sales volume of Top5, while in Shenyang, a city in the north, the take-out sales volume of Top1 was actually hot pot dipping.
More users purchase daily necessities such as fresh fruits and vegetables, daily necessities and medicines through the take-away platform. After returning to work, non-food categories continue to maintain a steady growth rate, and the epidemic has gradually formed new lifestyles and consumption habits.
However, with the resumption of production, cooked food has been greatly welcomed. In Kunming, hot pot, Southeast Asian food, spicy pot, barbecue and western food are the most popular Top5 for office workers. Among them, the order volume of hot pot take-out increased significantly, and the second week of resumption of work increased by more than 50% compared with the first week.
The cities with the highest sales volume of hot pot takeout in China are Chengdu, Beijing, Shanghai, Hangzhou, Guangzhou, Nanjing, Chongqing, Suzhou, Shenyang and Dongguan.
In addition to hot pot, the most popular dishes in various places have more local characteristics, such as the barbecue of mutton tendon in Beijing, the rice congee for clearing fire in Shanghai, rice rolls in Guangzhou, assorted maocai in Chengdu and Hu spicy soup in Xi ‘an. After returning to work, people prefer hot local dishes.
Under the influence of COVID-19 epidemic, the safety of take-away food has become the biggest focus of public attention. According to the "Report", more than 80% of take-away orders have chosen to use the "no-contact and safe delivery" service, and the demand for intelligent meal-taking facilities has greatly increased.
Kunming Daily All Media Reporter: Zhang Xiaoli
Editor: Shalanmei
Editor: Zhou Ting Fu Yali
Final review: Li Yan
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＂Changsha Nightlife＂ held a life stream of college students watching movies and moved the audience.


1905 movie network news Produced by, producer, screenwriter and director, starring,,,,, Wu Jun and Luo Gang, the film starring,, and friendship officially landed on the national big screen on April 28th. As the film with the most humanistic characteristics in May 1st this year, Nightlife in Changsha has gained wide resonance with its fireworks narrative, romantic temperament and healing style since its release, and its reputation ranks first among 18 May 1st new films.

A few days ago, "Changsha Nightlife" held a movie-watching activity for college students in Changsha, which was well received. Enthusiastic college students praised the real Changsha nightlife in Zhang Ji’s lens as full of texture, and even said that the unique four groups of characters were very attractive. Zhang Ji, the director, adopted a more life-oriented writing style in the film. Every scene contains small drama entanglements and details, and tells the stories of ordinary people in Changsha, a lively and hot city, with warm and delicate narrative techniques, bearing infinite fireworks and human feelings in "One Night in Changsha".


The real resonance of fireworks in Changsha touched Hunan audience with emotional temperature.

"Nightlife in Changsha" focuses on ordinary and warm people in Changsha, with the taste of the city streets at night as the bottom and the warmth of healing as the overall tone, and interprets the life in Changsha through the perspective of small people and multi-dimensional emotional pattern. Family, friendship and love run through it and blend into the night in Changsha. This is not only a night in Changsha, but also a night spent by every ordinary person in China.

As a native of Hunan, Zhang Ji admits that Nightlife in Changsha is a film dedicated to his hometown. The film also gathered a group of Hunan masters to cheer together to help out. YIN FANG, LAY, Luo Gang and Liao Fan are all authentic Changsha people, while Zhang Jingyi, Wu Jun and Ahu、Yue are all Hunan actors. Zhang Ji, the director, chose Changsha as the background of his first film creation, which came from his own emotional motivation as a Hunan native. In the whole creative process of the film, he also abandoned the traditional creative mode and made the film "a little personalized and regional". In addition, many Changsha dialects in the film have also resonated deeply with Hunan audiences. Director Zhang Ji also said that the language in the film also represents the development of the city. Actors from different regions use different dialects, making Changsha, a vibrant city, more diverse, more open and more inclusive.


Nightlife shows different urban customs and brings new experiences to the national audience.

The film "Nightlife in Changsha" was filmed at night. In addition to the unique night scene of Changsha, the audience was deeply impressed by the beautiful night scene of Xiangjiang River and the vibrant night market culture in the camera, and thanked the director for letting the national audience enjoy this unique "Changsha Wonder".

In order to create this film, Zhang Ji specially arranged a period of time to travel to Changsha to collect wind and immerse himself in the city. When he strolled to liberate the west at 1 am, he was deeply shocked by the enthusiasm and freedom shown by the young people on the road, and he felt the vitality of every ordinary person who loves life and is ready to rush to tomorrow in the night. The crew started at five or six o’clock in the evening every day for 32 nights, and finished at six o’clock in the morning the next day, because the film had to be presented at night. However, through this shooting, all the masters have a new experience of Changsha, and it is the interweaving of night and day in Changsha that produces the unique charm of the city.


The director talked about shooting interesting scenes. LAY Zhang Jingyi gave a performance.

As a special performance of this film, LAY’s performance surprised many audiences, and everyone said that his true colors in Changsha Yazi were too substitutive. LAY plays the talk show actor He An, and the bond between her parents is touching. Director Zhang Ji said at the exchange site that it is the authentic Changsha dialect and talk show scenes in LAY that show the charm of the role 120%.

In addition, many viewers were moved by Xixi (Zhang Jingyi)’ s bravery and frankness, and director Zhang Ji also shared the interesting stories during the filming. When filming the scene of Zhang Jingyi singing in downtown, even though she was recognized by the audience at the scene, she broke her tension. "I feel that this character is like He Xixi, and she seems to leave the city the next day naively, and this unique sneak shot scene is also because" after the barriers between actors and audiences are broken, this kind of life-style film is more unique ".


The first film starring Changsha detonated the soul of Star City Group.

As a film starring Changsha, Nightlife in Changsha won unanimous support from Changsha people as soon as it appeared. Changsha, online celebrity, which was in a terrible fire, finally got its own movie, which ignited the pride of many Changsha people in their hometown.

The film runs through the "feelings of Changsha" from beginning to end, not only the familiar scenes in the streets and lanes, the spicy and delicious Hunan dishes on the table, the blurted Changsha dialect, but also the music of the film is full of Changsha’s unique charm. The opening song "Xiangjiang River Water" is a high-burning explosion field, and LAY rap in Changsha dialect to express the pride of Changsha people; The theme song "Sender Changsha" sung by Bird, Land Rover and Ahu、Yue is like an emotional letter written by Changsha to everyone, full of the warmth and tolerance of this city, which makes many migrant workers cry after listening to it; The propaganda song "Life is too short to have another bowl" sings Changsha’s spiritual temperament and attitude towards life through rice noodles, the most familiar food in Changsha. At the premiere event in Changsha, many old Changsha people couldn’t hide their excitement. They recounted the authentic details of Changsha in the movie, such as the old serving rule of "No fish in the sixth bowl", the sound of the Hunan nursery rhyme "Moon Baba" … Some young people who just arrived in Changsha said that they finally understood "why Changsha is a city with such a strong sense of happiness" after watching the movie, saying that they had "seen the movie". Nightlife in Changsha makes the soul of Changsha Youth League more and more "off the charts". Many Changsha audiences and even Hunan audiences spontaneously went to the short film barrage released by the film to wave flags and shout for Changsha, support their hometown together, and call friends to support their hometown movies.