How much does the express "invisible face sheet" attract attention to protect personal information?

  The main reasons for the frequent disclosure of personal information in the express delivery industry are that a few express delivery companies are not strict in internal control and do not pay attention to the protection of personal information. Paying attention to the protection of personal information means increasing investment, which means cost, and increasing cost means decreasing income. On the other hand, buying and selling information can also make money, which leads to the disclosure of personal information becoming the norm.

  The current laws, including the Consumer Protection Law and the Cyber Security Law, all mention the protection of personal information. The key is to enhance the operability, litigation and arbitrability of the law for the protection of personal information.

  □ Our reporter Du Xiao

  □ Intern of this newspaper Han Wei

  In order to better protect users’ personal information, YTO Express, a courier company, recently launched an "invisible face sheet".

  In this regard, Weibo, the official of the State Post Bureau, announced that YTO Express implemented an "invisible face sheet", which did not show all the information of name, mobile phone number and address, but only part of it.

  To what extent can the "invisible face sheet" protect personal information? In this regard, the "Legal Daily" reporter interviewed industry experts.

  The meaning of "invisible face sheet" may be limited

  Once the "invisible face sheet" was launched, it immediately attracted the attention of all walks of life.

  According to Tan Shuhua, senior director of YTO Express R&D Center, at present, the "invisible face sheet" mainly has three "hidden functions", which can encrypt the user’s mobile phone number, name and address. For example, for the user’s mobile phone number, some numbers will be hidden by technical means.

  The official Weibo of the State Post Bureau also published photos about the "Invisible Face Sheet".

  How much can the "invisible face sheet" play in protecting personal information?

  "For the protection of personal information, ‘ Invisible face sheet ’ It can still have a big effect. There are mainly two aspects. First, the courier can’t see all the personal mobile phone numbers and other personal information of consumers. Second, people who receive express delivery instead of consumers, such as property and security guards, can’t see the personal information of consumers. Of course, ‘ Invisible face sheet ’ Certainly not foolproof. " Liu Junhai, vice president of China Consumers Association and a professor at Renmin University of China Law School, said.

  “‘ Invisible face sheet ’ Can play a role, because ‘ Invisible face sheet ’ Encrypted by technical means, it is impossible for individual courier brothers to sell express orders and collect personal information. In other words, it is becoming more and more difficult for couriers to buy and sell personal information directly. " Lawyer Qiu Baochang, a member of the Expert Committee of the China Consumers Association, said.

  “‘ Invisible face sheet ’ It is already available abroad, but the amount of application is not large, mainly used for some items involving special value and special privacy. " Xu Yong, chief consultant of Express Logistics Consulting Network, said that the "invisible face sheet" is actually a two-dimensional code technology, which needs to be scanned before you can see the relevant information of the recipient.

  Judging from the published photos, YTO Express’s "Invisible Face Sheet" belongs to bar code.

  Xu Yong believes that bar codes belong to one-dimensional codes. The QR code has more information. The "invisible face sheet" can be a two-dimensional code or a one-dimensional code. One-dimensional code may be used to save costs, and sorting is not affected. If two-dimensional code is used, scanning equipment needs to be replaced.

  "There are many links in express delivery. As far as the traditional express delivery industry is concerned, express delivery is directly received by couriers, which involves personal information, which is an unavoidable problem in the traditional express delivery industry. It is also worth considering how personal information works well in the background of the courier company and how to properly protect it. " Qiu Baochang said.

  “‘ Invisible face sheet ’ Its role in protecting personal information is limited. Because from the perspective of personal information disclosure, it is too expensive to collect personal information through express delivery sheets. From the perspective of buying and selling personal information, it makes sense to buy thousands of pieces of personal information. For the problem of personal information disclosure in the express delivery industry, everyone should still treat it rationally. The courier list belongs to a single personal information and has limited value. " Xu Yong said, "‘ Invisible face sheet ’ The real significance is that it shows that our express delivery enterprises are becoming more and more mature and have a stronger sense of service, and can provide personalized services. I think ‘ Invisible face sheet ’ The significance of this aspect is greater than that of personal information protection. "

  Employee training and education is the key.

  News about the disclosure of personal information in the express delivery industry has been exposed in the media from time to time.

  After the Xu Yuyu case, some media reported that "after the express waybill passed through many links, such as e-commerce, consignee, sorting and entry, many times personal information had already been leaked and sold on the Internet".

  "The main reason why the express delivery industry has repeatedly leaked personal information is that a few express delivery companies are not strict in internal control and do not pay attention to the protection of personal information. Paying attention to the protection of personal information means increasing investment, which means cost, and increasing cost means decreasing income. On the other hand, buying and selling information can also make money, which leads to the disclosure of personal information becoming the norm. " Liu Junhai said.

  Xu Yong believes that there are mainly the following channels for express delivery to disclose personal information: one is that "hackers" attack to steal personal information. In the Internet age, it has become a new illegal and criminal channel to make profits by using network loopholes and illegal operations, which is characterized by a large amount of illegal access to personal information. For example, a large express delivery company was exposed to 13 information system security vulnerabilities, and "hackers" used this to steal more than 30,000 customer information. The characteristic of this channel for obtaining customer information is that it needs technical means, and it obtains the most personal information of customers, which is difficult for ordinary people to do. Another channel is duty crimes committed by couriers and related personnel. In order to obtain illegitimate interests, some couriers and related personnel use their positions to sell customers’ personal information to so-called "buyers". The characteristic of this channel for obtaining customer information is that it is generally done by employees, and the amount of personal information obtained by them varies. The third channel is that e-commerce related personnel sell customer information. The personal information of customers held by e-commerce is consistent with the information of express waybill, and express delivery is the downstream of e-commerce. In order to increase personal income, some e-commerce workers resell customer information to their peers or through the Internet to obtain illegitimate income.

  "There are also online bulk purchases or sales of customer personal information to earn the difference. The price of each courier information varies from a few cents to several yuan according to the quantity and classification. Most buyers and sellers complete transactions through the Internet, and the buyer’s transaction volume is tens of thousands or even tens of thousands. Some websites can also meet special needs such as designated receiving and delivery locations. To expand ‘ Business scale ’ Personal information wholesalers are also recruiting agents all over the country. This channel for obtaining customer information is characterized by the largest amount of customer personal information and the most profit. " Xu Yong said.

  Weibo, the official of the State Post Bureau, also mentioned that companies such as SF Express and Suning had introduced similar measures through data desensitization technology. Through scientific and technological means, express delivery companies are carrying out more and more humanized, safe and informative service practices, which can effectively protect consumers’ personal privacy.

  While express delivery companies are upgrading their technical means to protect personal information, industry experts generally believe that it is essential to strengthen employee education.

  "Express companies should strengthen the education of employees. Sometimes express employees disclose personal information because they don’t know the law, ignorant people are fearless, and the cost of violating the law is not high. When employees join the company, it is necessary to make it clear that personal privacy must be respected and protected. It is also necessary to increase penalties for employees who violate regulations. " Liu Junhai said.

  "Overall, the use of technical means by express delivery companies is more effective in protecting personal information. The focus of employee education and training is to abide by laws and regulations. If the legitimate rights and interests of consumers are harmed, there should be some penalties. Let employees know the relevant laws and regulations, not to disclose and buy or sell personal information. If such behavior occurs, in addition to punishment, it should be publicized. We know that the courier brothers are very hard now. However, the courier company can still take a little time every week to train them in laws and regulations. " Qiu Baochang said.

  According to Xu Yong, as early as June 2015, "Three Links and One Reach"+SF Express entrusted Bee Network to develop the express logistics credit information system, and 30 kinds of express delivery personnel (even if they resigned) including leaking customer information have been included in the query system for untrustworthy personnel. The information in the "blacklist" of the express logistics credit information system will be kept for five years; The "blacklist" has been opened for free to express logistics credit cooperative enterprises. There are nearly 400 free open query interfaces. In the recruitment of these express delivery companies, thousands of "blacklisted" personnel were refused to be recruited through inquiry and comparison, so that these "blacklisted" personnel could not work again in the express logistics industry.

  Enhance the operability of the law

  As an important part of e-commerce, the express delivery industry is also becoming an important part of personal information protection.

  According to media reports, the e-commerce law (draft) reviewed at the end of last year clearly defined the responsible subjects such as e-commerce platform, merchants, payment and express delivery in several chapters. According to the draft, the maximum penalty for failing to fulfill the obligation of personal information protection is a fine of 500,000 yuan, and it is ordered to suspend business for rectification until the business license is revoked. If the case constitutes a crime, criminal responsibility shall be investigated.

  Xu Yong believes that although it is clearly stipulated in the Postal Law that postal enterprises and their employees are not allowed to disclose user information, otherwise, enterprises will be confiscated of their illegal income, fined between 10,000 yuan and 50,000 yuan, and may be ordered to suspend business for rectification or even revoke their business licenses; The illegal income of the relevant personnel will also be confiscated and a fine ranging from 5,000 yuan to 10,000 yuan will be imposed. If the circumstances are serious, it will be handed over to the public security organ for criminal responsibility. The criminal law also stipulates that the collection and reselling of personal information shall be investigated for criminal responsibility according to the circumstances. However, in the actual supervision, express delivery companies are faced with difficulties in finding, investigating, obtaining evidence and punishing, that is, stealing customer personal information is more difficult to find than stealing express mail, which is very concealed.

  "In the e-commerce law, it is necessary to further write down the relevant clauses realistically. The current laws, including the Consumer Protection Law and the Cyber Security Law, all mention the protection of personal information. The key is to enhance the operability, litigation and arbitrability of the law for the protection of personal information. " Liu Junhai said that the relevant departments can also consider establishing a "red list" system, so that those enterprises that respect consumers’ privacy rights can get more opportunities to develop and enjoy certain convenience in financing, rating and procurement.

  "From a legal point of view, it is necessary to strengthen the legal responsibility of the express delivery industry, and also enhance traceability and operability. Now a key problem is that the source of personal information leakage is not easy to find out. Personal information disclosure involves many industries, not just the express delivery industry. How to effectively combine tracing and punishment, I think this should be considered in law. " Qiu Baochang said.

"Embroidery Spring Sword 2": Asura Battlefield, Maya Shakes the Tree

[Shanghai literature and art review special project fund special publication]

In Pu Songling’s "Strange Stories from Liaozhai", there is a short story called "Promoting Weaving", which is meaningful and ironic.

The story was about during the Xuande period of the Ming Dynasty, Emperor Xuande liked to watch crickets fight. As the saying goes, "what is good on the top is very good on the bottom". For a while, the top and bottom were trying to find crickets, and finally the disaster fell on a person named Cheng.

In order to find a good cricket to offer, Fame was beaten to pieces, and his son committed suicide by jumping into a well. Finally, he found a cricket that could defeat a rooster, and Fame’s family was thus exchanged for prosperity and wealth.

As Pu Songling explained the story, "Therefore, every step of the Son of Heaven is related to the lives of the people and cannot be ignored."

"Embroidered Spring Knife: Asura Battlefield" (hereinafter referred to as "Embroidered Spring Knife 2") actually tells the story of such a fighting rooster. In the film, Shen Lian, played by Zhang Zhen, is thoughtful about a painting of a bug fighting a rooster, and in the character poster, Shen Lian is behind a cricket. (Note: The film says that the painting is a grasshopper. But the aggressive insect is a cricket, not a grasshopper…)

"Embroidery Spring Knife 2" was originally scheduled to be released in August, but was later moved to July 19.

Regardless of whether there is a cricket that can fight down a rooster, the world is often "a bear shakes a big tree, ridiculously overconfident".

First, the big trees

The story of "Embroidery Spring Blade 2" begins with an unofficial history. In "Jiashen Dynasty Events" there is an article "Wanzhong Stab Ship": "On May 18, the fifth year of the Xi Temple, on the altar of sacrifice to Fangze, that is, Xingxi Garden, I rode a boat with Baba, the upper body was from the stab boat, and an inner minister accompanied it, rippling with the waves, Fang looked at each other and laughed, as if he had ascended to immortality, suddenly the wind was steep, the boat was covered, and the upper body and the two inner ministers fell to the bottom of the water, and the two inner ministers on both sides exclaimed in shock, and the followers were all colorless. The inner official Tan Jing rushed into the water in a hurry, lost the emperor and came out, the second minister has died in the

According to the inference, maybe the Emperor of Heaven Awakening died because of this accident and falling into the water. If this inference holds true, then an interesting thing is that there were two emperors in the Ming Dynasty who died because of falling into the water. At the same time, neither of them had any children, so the inheritors were their younger brothers.

The death of Zhengde triggered a great ceremony in the Jiajing Dynasty, which directly affected the career of Jiajing for decades. The political landscape of the Ming Dynasty changed from then on, and civil officials began to officially enter the stage and become important figures.

The death of the apocalypse brought Chongzhen, "my brother is Yao Shun", a headstrong emperor who made repeated mistakes in the face of wars in the northwest and northeast, and finally lost the city of Beijing in his hands.

Of course, the question of who killed the Ming Dynasty is divided, and there is no conclusion so far. In the first part of "Embroidery Spring Knife", the answer is also given. The second part is not about the end of Ming Dynasty politics, but the political turmoil.

The background of the second part is that the Emperor of the Apocalypse fell into the water, which may be just a coincidence in history, but the story begins with this unofficial history and opens a conspiracy theory.

Analyze the situation at that time. Five years after the apocalypse, the emasculate arrested Yang Lian for taking bribes of 20,000 taels and let him die in prison. The day before, Zuo Guangdou had died. Subsequently, Yuan Huazhong, Wei Dazhong, Zhou Chaorui, Gu Dazhang and other six people were martyred, and the Donglin Party was suppressed by the emasculate. Six years after the apocalypse, Wei Zhongxian compiled the "Three Dynasties" and characterized the Donglin Party members as anti-party. From then on, Wei Zhongxian’s family was dominant and no one could control them.

However, Wei Zhongxian was a eunuch. In that era, although future generations often said that Wei Zhongxian wanted to usurp the throne, Wei Zhongxian himself must have known that he did not have the legitimacy to be an emperor. All his power came from the emperor himself rather than the system.

And history also proves this point. After Emperor Chongzhen came to power, he quickly eradicated Wei Zhongxian’s power. Such a story is told in the first part of "Embroidery Spring Knife".

So in such a time when Wei Zhongxian’s family was dominant, "Embroidery Spring Knife 2" launched a conspiracy theory, designing the apocalypse into the water as a conspiracy, a big conspiracy to change the dynasty.

Only Zhu Youxiao, Wei Zhongxian and Zhu Youjian were qualified to appear on the stage. As for Xu Xianchun beside Wei Zhongxian and Lu Wenzhao beside Zhu Youjian, they could only stand on the edge of the stage, thinking that they could appear on the stage.

Therefore, unlike Wei Zhongxian, who went crazy after losing power in the first "Embroidery Spring Knife", Wei Zhongxian here has always been the power-oriented and complacent No. 1 in the world. In this film, he is still played by Jin Shijie, but because the role does not have as many thoughts and changes as in the first one, he has lost his unique charm.

Jin Shijie plays Wei Zhongxian

The opposite is Zhu Youjian. In this film, Zhu Youjian is just the younger brother of the apocalypse, Xin Wang. The young Xin Wang is played by the young actor Liu Duanduan. Liu Duanduan has starred in many high-quality plays such as "Escort", "Hey, Old Man" and "Young Marshal". Now he plays Zhu Youjian, which gives him a space to play – Zhu Youjian’s role in this film is not much, probably only three scenes, but each time there are different changes. One is the mastermind behind the strategy, the other is the weak and cowardly letter king who is afraid of death, and the other is the calm emperor Chongzhen.

Although there is a gap between such Zhu Youjian and the headstrong, bloody but desperate image of Chongzhen in history, it is deviated from the historical point of view, but in this film, as a letter king who only appeared a few times, he can stand as an artistic image in this film, and Liu Duanduan’s performance can also support such a three-time change of letter king – it can even be said that this actor is the biggest surprise in this film.

Faced with such a Zhu Youjian, Wei Zhongxian finally made mistakes and made mistakes step by step. Every step was buried by Zhu Youjian and then recruited, and finally failed miserably. On the poster of "Embroidery Spring Blade 2", Wei Zhongxian is represented by a yellow bird, while the picture behind Zhu Youjian is a snake.

The so-called "Mantis catches cicadas, the yellow sparrow is behind", Wei Zhongxian thought he was the last yellow sparrow, but what he never thought was that behind him, there was a snake staring at him.

In the familiar middle school text "The Tombstone of the Five", there is such a sentence: "The castral is also afraid of righteousness, and it is difficult to make a sudden plan. When the saint comes out, he will throw himself into the road: it can be said that it is not the power of the five!" The "castral" here is Wei Zhongxian, and the "saint" is Zhu Youjian.

The author of this article is Zhang Pu, the founder of Fushe, so this article discusses Wei Zhongxian and Emperor Chongzhen from the standpoint of the Donglin Party. However, after hundreds of years, people began to have different attitudes towards the Eunuch Party and the Donglin Party, and the different historical faces of the two factions were revealed from various historical materials. The historians also began to argue endlessly, which directly affected the film and television works.

In Hu Jinquan’s movie "Chivalrous Girl", there is a clear distinction between good and evil. The protagonist, Gu Shengzhai, and Yang Huizhen, the daughter of Yang Lian, together fought off Ouyang Nian, a thousand households in the East Factory, and Xu Xianchun, the president of Jinyiwei North Town. In that movie, the Donglin party members were completely persecuted and heroic and unyielding people, while the emasculated party members were the unyielding evildoers.

In the "Embroidery Spring Knife", the situation began to shift slightly.

In "Embroidery Spring Blade 2", they did not show that Donglin Party members and Zhu Youjian were completely good people. Because the biggest conspiracy in the whole film was started by them, which caused a series of things, and these people would also ignore the lives of the little people, and anyone could sacrifice when necessary, as long as it was for "righteousness".

From here, we can see that "Embroidery Spring Knife 2" did not deliberately express the political spectrum, nor did it stand between the emasculation and the Donglin Party. Therefore, Shen Lian is the first male protagonist of this series.

Second, the mayfly

Since the poster represented by Wei Zhongxian is the oriole, mantises and cicadas will naturally appear in this food chain.

Let’s talk about Shen Lian first, Shen Lian’s identity setting is very interesting. Only with this setting can he express the theme of the story that the main creator wants to express, that is, the ambition of the movie must be realized through such a character.

This is a historical film.

In the days of fierce partisanship in the late Ming Dynasty, the Donglin Party first prevailed, and the parties of Zhejiang, Qi, Chu, Xuan and Kun and the Donglin Party criticized each other. Later, during the Apocalypse period, the eunuchs led by Wei Zhongxian cleared all obstacles and stood at the top of the food chain. Then, during the Chongzhen period, the Donglin Party rose again, followed by the struggle between the Donglin Party, the Fushe Party and the remnants of the eunuchs during the Hongguang period, until the Wu-Chu partisanship in the final Yongli period. Some people say that it is not unreasonable for the Ming Dynasty to die in the partisanship. Even Huang Zongxi, a great scholar, would inevitably write such a clear-cut and emotional work on partisanship as "Records of Existence and Discernment".

Therefore, in order to truthfully demonstrate the partisan struggles of that era, it is necessary to choose an outsider’s perspective.

Zhang Zhen plays Shen Lian

Shen Lian is such an outsider. Whether it is the first or the second film, he is a small person who walks between various parties. In the first film, he is first sent by Zhao Jingzhong played by Nie Yuan, and then by Han Kuang (a member of the Donglin Party) played by Zhao Lixin. In this film, he is inadvertently involved in a shocking case, and then used by both sides. Both sides want to step on him as a stepping stone and climb to a higher position.

Therefore, only in this perspective can the audience see the essence of the struggle.

At the same time, this is still a martial arts movie.

In the "Chivalrous Girl" mentioned above, the heroes are in the rivers and lakes, and they are chivalrous and always have a hard time with the "eagle and dog" in the court; in "Three Heroes and Five Righteousness", the heroes are in the temple, such as Nan Xia Zhan Zhao, who was named "Imperial Cat" by the emperor and entered the official orthodox discourse system.

When choosing a faction, the problem is always not true. "Embroidery Spring Blade" is a martial arts story with a historical theme, so if the protagonist is a person in the rivers and lakes, he can only watch the fire from the shore, and if he is in the temple, it is easy to "not know the true face of Mount Lu, only because he is in this mountain".

But Shen Lian was different. He was an ordinary person who wandered between rivers and lakes and temples. Although he was a well-dressed guard, his actions were not entirely based on obeying orders.

Therefore, in this perspective, as a person in a gray area, he has the potential to become a protagonist.

This was the reason why the main creator chose Shen Lian, and it was also Shen Lian’s tragedy. Because Shen Lian was always a chess piece and a mayfly. Anyone could kill him, and no one wanted to kill him.

From a thematic point of view, this was the same as the first one. In Embroidery Spring Blade 2, Shen Lian was in troubled times and couldn’t help himself. He was asked to set fire to the file warehouse, was asked to take the "Treasure Ship Supervision Minutes" in exchange for glory and wealth, and was asked… All of this was helplessly moved by the actions of others, just because he was moved by compassion at the beginning.

Because Shen Lian’s compassion saved a human performers of virtual idols, he was forced to be involved in all the troubles and became everyone’s pawn. Of course, it is not only Zhu Youjian and Wei Zhongxian who use Shen Lian as pawns (even the two of them have not looked at Shen Lian in the eye), but also Lu Wenzhao and Pei Lun who think they are chess players.

Lu Wenzhao and Wei Zhongxian

Lu Wenzhao is played by Zhang Yi, who is a good actor. As his first costume performance, his performance this time is not bad, and the acting is quite good, but it can be seen from his portrayal of Lu Wenzhao’s role that he rarely shoots costume films. Because his style of reading lines and his limbs are relatively modern, if it is a costume stage drama, he may be more suitable, but in film and television works, his style is a bit abrupt.

He thought he would be the victorious chess player, but he didn’t expect that he would still be the meat on the chopping board, at the mercy of others.

The same goes for Pei Lun, played by Lei Jiayin. This year is a bumper year for Lei Jiayin. He just played Lu Zhaopeng in the "White Deer Plain", and then starred in the hit drama "The First Half of My Life". Then he played a very likable (no less than Ding Xiu in the first) character Pei Lun in "Embroidery Spring Knife 2".

Pei Lun’s character poster is a spider, which is even more interesting. He thinks he can network everything and become the final big winner, but he doesn’t know that he is still a bug, no matter how powerful he is in the food chain, he can’t beat the yellow bird, let alone… what about snakes?

In the first one, there were only a series of characters. Everyone knew their position very well, but these two were not clear about their position. They thought they would be chess players, but in fact, they were still the same chess pieces, but they were responsible for eating the other pieces.

In short, they were all mayflies. Wanting to climb up and shake the big tree was laughable.

This was the theme of Embroidery Blade of Spring, and it was also the common theme of the first and second installments. If one had to rate it, then the second installment might be slightly lower than the first, because the main creator did not go deeper into the discussion, but replicated the depths that could be dug on the basis of the first installment, and the protagonist was also forced to get involved, the story changed, and the core remained the same.

In addition, there are some logical problems in this film. For example, Zhu Youjian’s character in history, such as why the people of Dongchang did not take the "Minutes of Treasure Ship Supervision" in advance, such as why did they not escape together when they escaped to the bridge and then cut the bridge? Some such problems show that "Embroidery Spring Blade 2" is not perfect, there are still many logical vulnerabilities, and the story turns in many places are slightly deliberate, but this is still flawed. The martial arts drama is more exciting than the first one, and the core can still exude despair and hope. From this point of view, this movie is quite good, and the success of two consecutive films is enough to make the audience look forward to whether the third film can show greater ambition.

Back to compassion above. Yes, what can compassion change? The apocalypse is still dead, Zhu Youjian is still on the throne, Wei Zhongxian is still notorious, and…

And the Ming Dynasty eventually died.

No matter whether there was Shen Lian in history, whether there was Shen Lian to catch Beizhai, or whether there was Shen Lian’s compassion at the moment of catching Beizhai, the final result did not change. All historical trends were not determined by Shen Lian, he was just a small person.

But remember, compassion at least changed Hokusai’s fate.

Yang Mi plays Hokusai

[Author Kong Li, WeChat official account "Shulinzhai" (WeChat: Kongli 1996), Weibo @Kong Li]

The pre-sale of the gift film "Sanjie" has exceeded 100 million yuan. Who can laugh at the National Day file?

Special feature of 1905 film network When the military parade exercise screen dominated the circle of friends, the battle for the big screen box office of the National Day file kicked off. The "three outstanding people" present their unique skills, and it is still full of suspense who can laugh at the National Day file.

 

Before the official performance on the same stage,, and all actively "warmed up" and accumulated energy for the film’s release performance through activities such as screening and roadshows. After you sing, I will come on stage, and the three films that entered the intensive publicity period before the screening will try their best to attract the attention of the audience sunk in the sea of debris information.


In 2019, the last battle of the three major golden files made the annual performance of major film and television companies basically finalized. Complete self-redemption, or by going up one flight of stairs, or fall short. The final chapter of the annual fate track of more than 80 film and television investment companies behind the three films is about to be written.


Does each "fancy" marketing help the pre-sale box office break through 100 million?

 

Film fever, pre-sale talk.

 

According to public data, on the afternoon of September 21, the cumulative pre-sale box office of the gift "Sanjie" has exceeded 100 million. Before the press release, the latest pre-sale box office of three films on September 30 has reached 126 million. Among them, My People,My Country, The Climbers and The Captain ranked among the top three in the pre-sale of new films that day with 47.5109 million, 45.5589 million and 32.9773 million respectively.

 

Although the pre-sale results can’t reflect the quality of the film content, they reflect the audience’s "blind selection" results to some extent. This choice is mostly based on the potential of pre-screening publicity. In addition to the standard screening, the marketing promotion of the three films has its own highlights.

 

On September 9, 2019, the Peking University Centennial School was crowded, and the first stop of My People,My Country’s national university roadshow was held here. Directed by Ning Hao, with the 2008 Beijing Olympic Games as the story background, Ning’s black humor "laugh" is quite good. On the Mid-Autumn Festival of the film, the ceremony of "Home, Country and Seven Cities Relay" was held, which was the first film conference in China to adopt 5G live broadcast.



At the 2019 Women’s Volleyball World Cup, Lang Ping coached the China Women’s Volleyball Team and won seven consecutive victories. This also made Leap, directed by Xú Zhēng and with the theme of China women’s volleyball winning the 23rd Los Angeles Olympic Games, attract much attention. In the first road show in colleges and universities, Xú Zhēng spoiler coach Lang Ping also participated in the filming in Leap, and the key word was "Back".

 


When "including Beijing" becomes one of the important factors for the success of a movie box office, every film and television work starring Jason Wu will inevitably become the focus of the whole people’s attention, and it will easily lead to controversial word-of-mouth evaluation.

 

When asked what to do if the box office in The Climbers is not good? Jason Wu replied, "I think I have won, or just like The Wandering Earth, I have won a process, a new type, and no one has done it. Only a few people have this experience. This is the greatest wealth."


On September 23rd, The Climbers held a world premiere in Beijing. Judging from the first wave of audience feedback, the film exceeded expectations and was a qualified commercial blockbuster with the main theme.

 

On September 20th, The Captain’s premiere on Sichuan Airlines flight 3U8803 attracted numerous attention. In the engine room at an altitude of 10,000 meters, Zhang Hanyu, Du Jiang and other leading actors became empty, and the flight attendants fed the passengers with food photos, which were quickly brushed in the circle of friends.

 

 

It is worth mentioning that all three films were pre-sold nationwide around September 10. On September 28th, a large-scale nationwide screening of the "Three Masters" was also started. A person from the cinema said that My People,My Country and The Captain will start watching films in some areas one after another today and tomorrow.

 

Three films about the battle between the audience and the studio manager have already sounded the charge. No matter what the outcome is, the 2019 National Day file will be a highlight moment of realistic movies.



Who will have the last laugh from more than 80 production companies?


People come and go in Vanity Fair. High-quality projects in the big schedule have made many film and television companies rush to film.

 

According to statistics, there are as many as 51 producers and joint producers in My People,My Country, 28 in The Climbers and 21 in The Captain. After the re-weighting, there are still more than 80 behind-the-scenes production companies of the three films.

 

Among them, there are traditional private film and television giants such as Bona Film and WANDA CINEMAS, rising stars such as Joy Media and Xinli Media, as well as Internet film and television companies such as Alibaba Film, Tencent Film and Maoyan Entertainment, and even cross-border newcomers such as Red Star Macalline.

 

As a major mainstream commercial film, Bona Film is a well-deserved protagonist of the National Day in 2019. Besides being the main producer in The Captain, it is also one of the three major producers in My People,My Country. Presenting three outstanding people, Bona has two seats, and the scenery is no different. Since Bona Film delisted from the US stock market, the road of A-share IPO has been reborn. The degree of heat and cold when the film is released will not be fully reflected in the capital market.



When Bona Film delisted from the US stock market, Ali Film participated in the privatization transaction, and the capital marriage between the two contributed to the cooperation of several projects. The first two films of Bona Film Pride trilogy, Ali Film have deep participation. The Captain and My People,My Country are the producers of the final chapter of this series, which is also following Bona.

 

The list of 51 behind-the-scenes production companies in My People,My Country reveals the investment map of seven directors’ film companies.

 

In the list of joint producers, the top ranked Xianghe Bailingbird Film and Television Culture Media Company is 100% owned by Chen Kaige’s wife Chen Hong; Shanghai Shibuya Film is 88.67% owned by Zhang Xiaoling (director Zhang Yibai’s real name); The largest shareholder of Seven Impression (Xiamen) Film Industry is Guan Hu’s wife Liang Jing; Xue Xiaolu, a Beijing Jia Wen Ying Hua Company, served as an executive; Muye Wen holds 80% of the shares of Beijing Dream General Film Co., Ltd..

 


At the same time, Bad Monkey Film directed by Ning Hao and Zhenledao Culture Company directed by Xú Zhēng are also among them. In addition, Huang Jianxin holds 57.5% of the shares of Shanghai Sanyuan Film Co-producer. In addition to Bona, WANDA CINEMAS, Huayi Brothers and Enlight Media also participated in the joint production. These companies have almost mastered the top distribution resources of the current domestic film market system.


 

The Climbers is controlled by Shanghai Film, and Beijing Dengfeng International Cultural Communication Company, which ranks first in the list of co-producers, starring Jason Wu, has an indirect shareholding ratio of 90%. Actors who don’t want to be directors are not good investors. From The Wandering Earth to The Climbers, Jason Wu started the investment mode of "one film, one film".

 

In 2019, Beijing culture went high and low. As the summer file of the company’s past investment work "blessed land", it has become a silent place. The final box office of The Climbers will determine the box office performance of Beijing Culture in 2019. It is worth mentioning that there are also cross-border film and television investment companies such as Shanghai Red Star Macalline and Beijing Zitiao among the three production companies.


Can the 2019 National Day file hit a record high? With the joint appearance of the three seed players, the question mark will be pulled into an exclamation mark with high probability. Which film and television companies can be proud of the National Day file, the audience is the fairest referee.