标签： 苏州男士spa哪家好

When the price of parallel imports has exceeded 300 W, the Chinese consumer market is in great need of a new species to disrupt the homogeneous automobile market.

On September 22, E07 officially opened pre-sale, as the first "number intelligence new car" built by Changan based on the SDA architecture, which is also the flagship model of Changan Qiyuan. The car is positioned as a medium and large SUV, providing range extension and pure electric power options, and equipped with air suspension + intelligent CDC. A total of 3 configuration models are launched, and the pre-sale price range is 24.99-31 9,900 yuan.

From the official description, it is difficult to let consumers who are not familiar with Changan Qiyuan E07 understand the characteristics of this new car.

In layman’s terms, this is an SUV with a pickup truck body, which can not only enjoy the policy advantage of no forced scrapping of passenger cars, but also has the high practicality of pickup truck models. Just like the "Transformers" of the automotive industry, it has opened a new era of automotive self-evolution.

In the sports world, "hexagonal warriors" are often used by audiences and fans to describe athletes’ perfect performance without dead ends.

Similarly, in the automotive industry, Changan Qiyuan E07 is also like a "hexagonal warrior", achieving all-round product-free shortcomings.

At the Beijing Auto Show, the debut of the Changan Qiyuan E07 attracted countless attention.

"It is first and foremost a medium and large high-end intelligent electric SUV, an evolvable car robot, and a platform for the interconnection of the digital world and the physical world." At the press conference at that time, Wang Jun, president of Changan Automobile, summarized the typical characteristics of this new car with three characteristics: variable shape, variable function and variable software, and announced the rights and interests of the new car.

Starting from Changan Qiyuan E07, it is the integration of the three top-level strategies of Changan Automobile’s new energy "Shangri-La" plan, intelligent "Beidou Tianshu" plan, and globalization "Haina Baichuan" plan. It is also the first globalized product of Changan’s "New Automobile, New Ecology" strategy.

From the data point of view, as a medium and large SUV for home users, the Changan Qiyuan E07 has a length of 5045mm, a wheelbase of 3120mm, a width of 1996mm, and a height of 1695mm, fully leading the body size of traditional medium and large SUVs.

According to the official description of Changan Qiyuan, the core point of Changan Qiyuan E07 is that users are most concerned about power, safety, control, comfort, three electricity, and reliability. The performance of the six major plates needs to show super strength in order to be called a "hexagonal super warrior".

Changan Qiyuan E07 is equipped with a drive motor with a maximum power of 440kW, which can output a maximum torque of 645N · m. The measured 100-kilometer acceleration only takes 3.96 seconds, and the acceleration performance is comparable to that of the Model X. Even under the 2.4-ton curb weight, it still has strong and stable braking performance, and the measured braking distance is less than 36 meters.

In terms of safety, the high-strength steel and magnesium-aluminum alloy of Changan Qiyuan E07 account for more than 90% of the whole car, and the industry-leading front and rear body integrated die-casting technology is adopted, and the torsional stiffness of the body reaches 39127N.m/deg. In the most rigorous 150-kilometer offset crash test, the doors of Changan Qiyuan E07 can still be opened normally, verifying its industry-leading safety performance.

In addition, the addition of the air suspension system + CDC intelligent magic carpet suspension, the front double zero-gravity seats with leg rests, four-door double-layer laminated soundproof glass, and the ultra-quiet tires equipped with 24 silencers all make this new car as comfortable as the benchmark models such as the Ideal L7.

Looking around the current market, there is no model that can combine the advantages of different categories such as cars, SUVs, MPVs, and pickups. Users want not only the control and comfort of cars, but also the space and passability of SUVs. They also want the carrying and expansion of pickups, while avoiding the road restrictions and 15-year mandatory scrapping of pickups.

It can be said that the "car robot" Changan Qiyuan E07 just integrates the strengths of all models.

Changan Qiyuan E07 provides two pure electric EV versions and extended range versions of two power forms, both of which are equipped with Changan’s self-developed "Golden Bell Cover Battery".

At the same time, the Changan Qiyuan E07 series comes standard with 800V silicon carbide AI platinum power platform, which reduces energy consumption by 10% compared with similar SUVs, and the power system life can reach 10 years or 300,000 kilometers.

The excellent quality of hardware gives Changan Qiyuan E07 a strong product force. In terms of the definition of intelligence, Changan Qiyuan E07 is summarized as a keyword – SDA, that is, Software Defined Auto (Software Defined Auto).

Changan Qiyuan E07 uses the SDA Tianshu architecture to convert the vehicle’s software and hardware functions into definable services. Except for the brakes, accelerators, and steering wheels that involve safety regulations, all other electric control components can be freely defined by the user.

In addition, Changan Qiyuan E07 also has the same leading global central ring network architecture as Cybertruck.

Yue Xiang said:

Changan Qiyuan E07 is a benchmark product for Changan Qiyuan to move up, and it is also a product that has entered the 20-400,000 price range for the first time. It has brought a bright product to the automobile market with serious homogeneity and tragic price wars.

In terms of comprehensive configuration, performance and innovation, Changan Qiyuan E07 brings real value to Chinese home users. After traffic, whether this market segment can be opened depends on consumers’ interpretation of its final guiding price and product refinement.

Recently, the price reduction promotion of all L models in the 4S store, the latest offer of the 2018 new National VI car, the highest discount can be 200,000, and our store will give you 10,000 yuan of exquisite decoration when purchasing a car. The procedures are convenient and fast, the service is comprehensive and thoughtful, and the excellent after-sales services will escort you. Adhering to the belief of "customer first, reputation first", it has been well received by the majority of car friends. All car friends are welcome to come to the store for car purchase consultation.

In appearance, the new Q5L is consistent with the overseas version of the Q5, using Audi’s new family-style design language. The new Q5L adopts Audi’s new SUV family-style front face design. The more angular lines replace the round style of the past. The size of the hexagonal air intake grille has become larger. In addition, the edges and corners are also more distinct, a bit like some. This design also makes the Q5L very similar to the big brother Q7, which virtually enhances the luxury level of the Q5L. The panoramic camera above the license plate is convenient for daily driving.

The shape on the side of the body is more muscular, and the overall line is more stretched after the wheelbase is lengthened. In terms of body size, the length, width and height of the domestic Audi new Q5L are 4753/4765 * 1893 * 1659mm respectively, and the wheelbase has reached 2908mm. The extension of the wheelbase satisfies the pursuit of large space by Chinese consumers to the greatest extent. There is no problem. At the rear, the new Audi Q5L tail shape is not obvious from the current model, but the lines and light groups have changed. The concave chrome exhaust under the bumper is only decorative, and the hidden exhaust is on the chassis, taking a low-key route.

In terms of interior, the Q5L completely follows the interior style of the overseas Q5, which is visually very simple and fashionable. The floating central control screen replaces the embedded central control screen in the past, and the full LCD instrument panel is full of technology. The 12.3-inch full LCD instrument panel, the floating 8.3-inch multimedia display screen, and the new generation MMI multimedia system create a strong sense of technology, high-end and high-grade. In addition, the HUD head-up display system is still very convenient. Audi Q5L has changed in terms of seats, and the front seats have become sporty, with good wrapping. It has multi-directional electric adjustment and heating functions, eliminating the memory and ventilation functions on the old model. The material is changed from leather to silk fabric mix and match. The old model is equipped with a temperature-controlled cup holder, but the new Audi Q5L requires extra money to be installed, which is not very good.

In terms of power, the Audi Q5L uses the third-generation EA888 2.0L turbocharged engine, a combination of high and low power, low power 190 horsepower, 320 Nm, high power 252 horsepower, 370 Nm. The power performance of the low power version is better than the 135kW and 135kW of the GLC, and the high power version remains the same. Business hours: Monday to Sunday (08:30 – 17:30).

Original, He Chang, Power Plant

Reporter, He Chang

Editor, Gao Yulei

After three years of absence, the concert finally came back to us, urgent and intense on stage, in the lights, and in the music.

According to incomplete statistics from the power plant, this year, more than 50 groups of artists have put their personal concerts on the schedule, and there have been at least 200 concerts nationwide. Just taking May 20 as an example, nearly 20 singers including Liang Jingru, Liu Ruoying, Zhang Shaohan, Li Yuchun, Li Ronghao, Zhang Jie, Xue Zhiqian, etc. The concert location covers Beijing, Shanghai, Changsha, Zhengzhou, Taiyuan, Quanzhou and other cities. BLACKPINK Macau concert even attracted Angelababy, Ouyang Nana and many other stars to the scene, and the highly anticipated Jay Chou, Mayday and Eason Chan are about to take the stage to sing. So much so that some audience members teased: "The singers you can think of are either holding concerts or on their way to concerts."

However, the entrance tickets for encounters belong to only a few people, and the concerts that are well-received and well-received are ultimately only a few. Behind the strong demand and the hot industry, there are many grass-roots teams who are eager for quick success and fish in troubled waters, planning sloppy projects with poor returns, and over-commercialization driven by interests. The extremely fragmented performance market is also correcting, improving and evolving in the selection of audiences again and again.

Outside of the dreamlike scene, this was actually a winner-take-all game.

Concerts "Bloom Everywhere"

Since mid-February, "traveling all over the country" has become the norm for many people in the performance industry, because there are too many concert projects that require pre-preparation, implementation and even waiting for acceptance. "So I travel frequently and fly everywhere," said one performance industry person.

The return of "retaliation" in the concert market is reflected in the audience level, and it is difficult to find a ticket. Data from the ticketing platform Damai shows that all 12 of Jay Chou’s "Carnival" world tour concerts in three cities have been exhausted in seconds, and the number of tickets for the most popular shows has exceeded 3 million; Xue Zhiqian’s "Out of the Sky" tour data remains high, and Quzhou, Foshan and Zhengzhou have all added. Some industry experts predict that the box office scale of the concert market will reach 3 billion yuan in the first half of 2023.

The Mayday concert even led to the overall heating up of Beijing’s accommodation industry. According to Meituan and Dianping data, during the Mayday concert on May 9, the day of invoicing, the number of accommodation bookings in Beijing during the Mayday concert increased by about 300% compared with the same period in 2019. Among them, the 5km around the concert venue, the Bird’s Nest, increased by 2,400%.

Holding a photo clock in hand outside the venue, shouting out the name of the person on the stage with all their might, participating seriously in the choral part of each song, turning on the flash of your phone to create a sea of stars, even holding up a paper bag just to catch the sprayed colored bars with lyrics – those warm and generous feedback are the most sincere praise and unabashed desire that an audience can give to a concert.

With a sore wrist, he swung the glow stick with another hand; his voice was hoarse, but he refused to stop singing and screaming. A spectator who watched Li Yuchun’s concert on the night of May 21 was so excited that he cried: "Looking at her face and listening to her voice, I feel that the memory of every cell in my body has been awakened. I haven’t seen you for a long time. It’s really nice to have a concert, and it’s really nice to meet."

The same is true of the concert organizers. From the preliminary preparations to the decisive addition under the hot billing, the activism of the organizers formed a wonderful contrast with the madness of the audience. A concert organizer told the power plant that in the past three years, everything from the host company, the stage equipment rental company and the relevant supplier team have lost their working scenes. The upstream and downstream of the performance industry are facing huge cash flow pressure, and naturally hope to speed up the pace. "Everyone has been waiting for so long, and the preparations are basically ready. When there is work to do, of course, they have to rush to do it in a hurry to earn back the money for these three years."

In fact, a considerable part of the above concerts belong to the projects postponed due to the impact of the epidemic, such as the personal concerts of Jay Chou, Zhang Shaohan, Zhang Xinzhe, Xue Zhiqian and other singers, which have been postponed until now and finally restarted.

Of course, there are not a few players who temporarily organize the game. Especially in the more intensive music festivals, there are more than 40 music festival performances during the May Day holiday alone, which can be called a large-scale platter tour of leading bands and musicians.

Zhang Hubin, a former music industry practitioner, believes that the encouragement of consumption at the policy level has reduced the difficulty of concert approval to a certain extent. Therefore, on the one hand, concerts have come together and emerged in an endless stream; on the other hand, more and more non-first-tier cities have begun to get the opportunity to build a stage, which is one of the breakthrough points for promoting the integration of culture and tourism.

At the same time, there is another key reason for the "sinking" of concerts – the schedules of first-tier cities and major venues are extremely tight, and the organizers with strong singers and sufficient preparation in the early stage have already taken the lead, and other participants can only settle for the next best thing. What’s more, the concerts in first-tier cities are too dense, and in order to stagger each other, some organizers have taken a different approach, and instead tend to consider some unpopular cities that lack rich cultural life. "Maybe the passerby plate is not bad."

How to organize a profitable concert?

And beyond the hustle and bustle, a question is in the spotlight: Who will make money in this swarming concert battle?

Several interviewees told Power Plant that domestic concert revenue mainly consists of two parts, one is the box office, and the other is the commercial sponsorship. The former accounts for a high proportion, and the latter is "very small".

When it comes to the box office, the concerts that "sell well" are mainly divided into two categories. One is the very solid projects of passers-by, and the names of the artists are familiar. Jay Chou, Mayday, Eason Chan, Jacky Cheung, Stefanie Sun, and Lin Junjie all belong to this category. "They are all singers we have heard of before. In addition to the fans they have been following, their audience is still wide, and they are aimed at people with medium and high spending power in the true sense." The aforementioned performance industry person concluded.

In the eyes of the above-mentioned concert organizers, these projects can already be predicted to be sold out before the ticket is issued, and only top artists with a certain status dare to test the waters in a new city, or even open multiple games, because "this is a winner-takes-all logic."

As for the second category, there are artists who have come from the draft, with the advantages of a fixed fan base and a considerable base, and a very high level of repurchase. The disadvantages are equally obvious, and the sustainability is uneven – some people can be popular for more than ten years, the output is stable, and they are still active in the front line; some people can’t support a concert at all, and the content value declines sharply. After making a few years of fast money, it disappears.

In addition to the box office itself, making money is closely related to cost. According to Power Plant, concert costs can be divided into several parts such as artist show fees, venue rentals, stage equipment, ticketing platform services, and other costs.

In most cases, in order to ensure the consistency of stage art and lighting, Hong Kong and Taiwan artists used to bring their own stage art and lighting, stage hardware engineering and show fee packaging, and unified expenditure was not related to the box office. Ten years ago, the concert packaging cost of Jay Chou, Eason Chan and other artists was around 5 million to 6 million yuan, and now, this figure is expected to approach 10 million yuan or even higher.

In addition, there is an agency fee of 6% to 8% for the audience to buy tickets from the ticketing platform. The rental of venues, as well as other costs including security and free tickets, can be regarded as the operating costs of the organizers.

According to the above-mentioned people in the performance industry, the rent of main stadiums in various provinces in China is generally 300,000 yuan/day to 500,000 yuan/day, and the rent of stadiums is more expensive, ranging from millions of yuan/day to millions of yuan/day.

Taking the National Stadium "Bird’s Nest", which can accommodate 91,000 people, as an example, holding a personal concert here is the dream goal of many singers. In 2014, Xiang Jun, the executive deputy general manager of the National Stadium Co., Ltd. said in an interview with the media that the benchmark figure for the rental fee of the Bird’s Nest venue is 3 million yuan/day, and the specific venue fee fluctuates with some factors, such as the level and grade of the performance. The higher the number of people attracted, the lower the rent.

In Zhang Hubin’s view, this is an issue involving industry efficiency. The higher the venue utilization efficiency, the higher the income, and the lower the marginal cost; the lower the venue utilization efficiency, the higher the team cost and the worse the execution effect. However, most venues are currently vacant for a long time, the single cost remains high, and the additional costs such as free tickets leave the organizers with little profit margin.

All costs will be carefully calculated and woven into every ticket on sale. The difference between the mainland and Hong Kong concert ticket prices can be used as a note. One audience member grabbed a ticket to Eason Chan’s Hong Kong concert a few years ago, and the ticket price at that time was as high as 980 Hong Kong dollars, which is still basically the same. Compared with that, she mentioned that the price of 1680 yuan, 1880 yuan and even 2,000 yuan in the mainland is now "really expensive". "In Hong Kong, the cheapest ticket price is about the same as watching a movie."

Process and the roles behind it

For the audience at the lower reaches of the industry chain, ticket platforms such as Damai and Maoyan are the closest players. But in the whole process of concert preparation and completion, ticket sales are just one link.

Approval is the starting point of a concert, and only a series of permits can be obtained to hold the event. But before that, a number of preparations have been completed. First, the organizer contacts the artist team or the agency about the tour plan to determine the location, scale, theme, creative direction. Then, the organizer calculates the cost, gives the budget and box office planning. After the initial formation of the plan, the materials can be summarized and submitted to the local culture, public security and other relevant departments for approval, and after receiving the approval, the pre-sale will be started on the ticketing platform. With the completion of the invoicing, the stage construction of the venue and other work will be carried out step by step and in an orderly manner. A set of processes runs down, from the beginning of the preparation to the end of the performance, the whole cycle can be as short as two or three months, as long as half

Under normal circumstances, in the operation of a personal concert, the artist and the agency behind it control the content itself, which is at the top. The organizer is responsible for paying for it. In addition to personally connecting with the stage art and lighting design teams, it can also cooperate with some co-organizers, namely local performers. The latter undertakes tasks such as assisting with approval and on-site execution, and some of the platter concerts that rely on sponsor resources are also completed by them. It is worth mentioning that the role of the organizer is not fixed, and sometimes the artist agency itself can also be the organizer.

Then there is the ticketing platform, which involves exclusivity and distribution. In the past, the exclusive ticketing platform meant that there was only one ticket, but now the "general ticketing agent" gets most of the tickets, and other ticketing companies divide up the rest, the person in the performance industry said. The key here is the ticketing system used, such as whether the ticket is from Barley or from Cat’s Eye on the face of the ticket.

In addition, more detailed roles such as stage construction team, security, volunteers, etc. will also appear one by one. At this point, the character puzzle behind a concert has been roughly completed.

It should be noted that although there are many roles and the domestic performance market has maintained rapid growth before the epidemic, the industry branding trend is weak, and there is no pusher comparable to Live Nation – the global live performance industry giant, which covers ticketing, performances, and entertainment marketing solutions. There are more than 26 million visiting users every month, and more than 20,000 performances are produced for more than 2,000 artists around the world every year, reaching 200 million consumers through live performances and multiple platforms.

From a model perspective, CMC Live Chinese cultural performing arts is the closest to it. As a performing arts platform under Chinese culture, it formed an alliance with 21 leading performance companies in various provinces and cities at the end of 2017, covering the whole country. The aforementioned performance industry person told the power plant that the resource-centralized CMC Live Chinese cultural performing arts can participate in the preparation of most concerts, and its market share is bound to be very high, but even so, it is far from a monopoly.

"Because the industry is extremely fragmented, artists are also scattered in multiple agencies, and the size of concerts and the ability of artists are different." Based on the size of the venue, the concert market can be divided into four categories. From the smallest Live House level, to theaters that can accommodate one or two thousand people, to stadiums with as few as three or four thousand people, and as many as ten thousand people, eventually evolving to stadiums with 20,000 or 30,000 people in small venues, 50,000 or 60,000 people in large venues, and even higher. From small to large, it constitutes a growth path for an artist to hold concerts, and also creates different opportunities for companies of different sizes. For example, some companies only host concerts above the stadium, while others prefer to cooperate with fixed agencies.

Mr. Zhang noted that the gig industry has so far grown that such a huge market has not been able to produce a true "Chinese version of Live Nation" because every city has at least one company that can act as a concert organizer. "This company can’t be bypassed in any way, which makes it impossible for a higher-level national performance organization to exist. There is no way, and it cannot be worn at all."

Strength and professionalism win

In fact, the bigger contradiction at the moment is that the performance industry urgently needs to regain the "territory" that has been lost for three years, and is delivering products with doubled production capacity. However, in the face of such a high concentration of the market, although the demand for watching concerts has been concentrated, the overall consumption power is ultimately limited, and the audience’s enthusiasm, attention and freshness for concerts under irrational demand will always be exhausted one day. "This must be a game of drumming and passing flowers, which has been passed on until a certain point suddenly collapses. Some music festivals are already losing money," Zhang Hubin said.

Especially in cities that have never held concerts before and have been overdeveloped, "this phenomenon will be more obvious in the second half of the year, and it will be found that tickets cannot be sold," the aforementioned performance industry person added.

Once the attendance rate is low and the scene is empty, it will not only be detrimental to the survival of the organizers, but also directly affect the position of the artists in the performance market. The reputation of the latter’s concerts has declined, the number of concerts has dropped sharply, and the city level is getting smaller and smaller, and the overall scale is getting smaller and smaller.

A former music industry figure believes that for some idol artists, concerts are as important a source of income as endorsements and variety shows. On the one hand, they are not singer-songwriters and lack copyright income; on the other hand, if there is a small audience outside fans, the income generated is not even as good as the so-called platform Divine Comedy.

This may explain why artists who have not released a new album for a long time are also keen to hold personal concerts – for income. However, the bigger role of concerts is communication. Every time an artist goes to a city, thousands or tens of thousands of people will meet and fall in love with him again, which can be regarded as a ground marketing method to continue his career. If the box office performs well, the commercial value of the artist will be further enhanced.

Over the past decade or so, concerts have operated in a relatively fixed mode, with both deep-rooted professional companies that fully understand the music industry and grass-roots teams who have jumped into the game to make a fortune. The above-mentioned performance industry people predict that this situation will change from this year after the baptism of uncertainty. That is, concert resources will be more close to companies with strong strength, strong professionalism, good at integrating high-quality content IP, accurate judgment and decisive execution.

"Concerts are a kind of high-risk investment, and tens of millions of yuan will be invested at every turn. Everyone wants to cooperate with a strong, professional and reliable team, and the requirements for the organizers will become higher and higher. It is not very likely that an external company wants to come in and do concerts casually." The person added.

No matter how the industry wind continues to blow, what audiences really care about is whether they can grab tickets to the concerts of their favorite singers. This seems to be an unsolvable problem under the premise that there is a certain proportion of free tickets, the gap between the number of votes and the number of people who grab tickets, and the nature of popular concerts tends to be financial, with huge hidden interests behind them.

Recently, Liang Jingru and Liu Ruoying’s concert in Shanghai has implemented the "strong real-name system" ticket purchase rule, that is, "person, certificate and face" are integrated, and you must carry your ID card bound to the ticket, verify the ID information and pass facial recognition before you can enter.

It seems that this does effectively limit scalper scalping behavior, but it has also evolved into a double-edged sword. Since refund and transfer are not supported, tickets can only be wasted when the audience encounters emergencies. What’s more, the gift of tickets is not limited, and the restrictive effect is only for the kind of grabbing, as well as ordinary audiences.

Even so, a standardized and flexible ticketing system is still the development direction of the future performance market. If the concert is a beautiful dream, except for the lucky few who get tickets, more people are still lining up and waving the number plate of love. In the original vision of the dreamer, the opportunity to dream should belong to all equally.

The original title: "Power Plant: Why are all the singers you love holding concerts?"

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On November 30, the Ministry of Industry and Information Technology held a press conference on the "14th Five-Year Plan" for the Deep Integration of Informatization and Industrialization Development Plan to introduce the relevant situation of the "14th Five-Year Plan" for the Deep Integration of Informatization and Industrialization. Xie Shaofeng, Director of the Information Technology Development Department of the Ministry of Industry and Information Technology, Jiang Mingtao, Deputy Director of the Information Technology Development Department, and Feng Wei, Director of the Comprehensive Department of the Information Technology Development Department, attended the press conference and answered questions from reporters. The press conference was presided over by Wang Baoping, Editor-in-Chief of the MIIT News and Propaganda Center. The transcript of

The new industrialization path with Chinese characteristics is broader, the pace is firmer, and the results are more significant

Xie Shaofeng: In order to thoroughly implement the general requirements of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Outline of Vision Goals for 2035, and fully implement the decision-making and deployment of the CPC Central Committee and the State Council on deepening the integrated development of the new generation of information technology and manufacturing industry, we have compiled and formed the "Plan" after a lot of work such as basic research, empirical investigation, solicitation of opinions, and expert demonstration. The "Plan" issued this time is the second five-year plan in the field of integrated development in our country. It is an extension and innovation on the basis of fully completing the goals and tasks of the "13th Five-Year Plan". It is an action guide to guide the in-depth integrated development of the two in the next five

During the "13th Five-Year Plan" period, our country’s integrated development policy system has been continuously improved, and the promotion mechanism has been increasingly improved. The new industrialization path with Chinese characteristics, which is characterized by the deep integration of the two, has been broader, the pace has been firmer, and the results have been more remarkable. The digital transformation of the manufacturing industry has been accelerating. As of the end of October this year, the numerical control rate of key processes, the digital penetration rate of operation and management, and the penetration rate of digital R & D and design tools in industrial enterprises across the country reached 54.6%, 69.8%, and 74.2% respectively. Since the "13th Five-Year Plan", they have increased by 9.2, 14.9, and 12.2 percentage points respectively. It can be said that the results are very significant The integrated development ecosystem based on the Industrial Internet has accelerated the construction, with more than 100 influential platforms, more than 76 million equipment connections, and new models of integrated development such as digital management, platform design, personalized customization, network collaboration, and service extension.

The deep integration of industrialization and industrialization is the key to building a manufacturing power and a network power

China Central Radio and Television Financial Channel: What are the remarkable results that MIIT has achieved in promoting the integration of industrialization and industrialization? In the new stage of development, what is the significance of continuing to promote the deep integration of industrialization and industrialization?

Xie Shaofeng: During the 13th Five-Year Plan period, with the joint efforts of all sectors of society, the integration of industrialization and industrialization has made positive progress. As the lead department, MIIT has accelerated the integration of industrialization and industrialization and the digital transformation of the manufacturing industry through a series of measures such as policy formulation, standard promotion, project implementation, and pilot demonstrations. Specifically, there are four aspects.

The first is the continuous improvement of the policy system for integrated development. We have successively promoted the issuance of documents such as the "Guiding Opinions on Deepening the Development of the Industrial Internet" and "Guiding Opinions on Deepening the Integrated Development of the New Generation of Information Technology and Manufacturing", and implemented supporting policies around the integration of industrialization and industrialization management system and the development of the Industrial Internet, and continued to strengthen the top-level design of integrated development.

Second, it has a significant impact on the upgrading of traditional industries. The standardization work of the integration of industrialization and industrialization has continued to achieve breakthroughs. A total of 7 national standards have been released and implemented, and 2 international standards have been officially released and implemented in the International Telecommunication Union (ITU). The "China Plan" of the integration of industrialization and industrialization has been promoted to the world. Continue to promote the implementation of the integration of industrialization and industrialization management system, and promote the wide application of information technology in key business links such as manufacturing R & D and design, production and manufacturing, operation and management, and operation and maintenance services.

The third is to accelerate the construction of an integrated development ecosystem based on the Industrial Internet. Deeply implement the innovative development strategy of the Industrial Internet, continue to upgrade the network infrastructure, basically build a logo analysis system, the platform empowers the continuous enhancement, the resource allocation ability is significantly improved, and new models and new business models such as digital management and platform design are booming.

Fourth, the infrastructure for integrated development has been continuously consolidated. We have built the world’s largest information and communication network, and new progress has been made in core technologies, high-end equipment and major shortcomings in key areas.

At the same time, socialism with Chinese characteristics has entered a new era, and the Party Central Committee with top leaders as the core has made a major strategic decision to unswervingly build a manufacturing power and a network power in accordance with the development situation of science and technology and industry at home and abroad. It is very necessary to fully understand the significance of the deep integration of the two in the new stage.

First, in terms of strategic decision-making, the integration of the two modernizations is a major strategic decision-making arrangement that the Party Central Committee and the State Council have adhered to for a long time. The General Secretary of the Supreme Leader has repeatedly emphasized that it is necessary to continue to do a good job in the deep integration of the two modernizations. Looking back at the 16th National Congress of the Communist Party of China, the 17th National Congress of the Communist Party of China, and the 18th National Congress of the Communist Party of China, they all made arrangements for the integration of the two modernizations. The 19th National Congress of the Communist Party of China further explicitly proposed "promoting the deep integration of the Internet, big data, artificial intelligence and the real economy." Last year, the General Secretary of the Supreme Leader presided over the 14th meeting of the Central Deep Reform Commission, which reviewed and approved the "Guiding Opinions on Deepening the Integrated Development of the New Generation of Information Technology and Manufacturing", which put forward new requirements for the integrated development work in the new era. It can be said that the national strategy of promoting the deep integration of the two modernizations and development keeps pace with the times and continues to innovate, which fully reflects the great importance attached by the Party Central Committee to this work.

Second, from practical experience, over the past 40 years of reform and opening up, our country has achieved a series of brilliant achievements that have attracted worldwide attention. The reason is that we have keenly seized the development opportunity, grasped the development wave of the third industrial revolution, and explored and long-term adhered to a new road of industrialization with Chinese characteristics characterized by the deep integration of the two. Different from the development path of industrialization first and then informatization in Western developed countries, our country has ushered in a wave of informatization development before completing industrialization, so we must take a road of simultaneous development and complementary integration of informatization and industrialization. On the one hand, the deep integration of the two has promoted the wide application of information technology in the manufacturing industry, promoted the transformation and upgrading of traditional industries, and injected a steady stream of impetus into the construction of a manufacturing power; on the other hand, our country has the most complete industrial system in the world, providing the richest application scenarios and the broadest "testing ground" for information technology, expanding the new space for the development of the information industry, and driving the continuous advancement of the construction of a network power in our country. It can be said that the deep integration of the two is the connection point between the construction of a manufacturing power and a network power. It is an inevitable choice in line with our country’s national conditions, and an effective path to conform to the laws of the times.

Third, from the perspective of global layout, integrated development has become the common choice of major countries in the world. Developed countries have taken integrated development as an important breakthrough point, given full play to the advantages of information technology and information resources, and continuously enhanced their control over global industrial development and economic order. For our country, the deep integration of industrialization and industrialization has become the "China plan" of the international benchmark, which is on the same starting line as developed countries. It can be said that opportunities and challenges coexist.

Promote the integrated development of key industries such as raw materials, equipment manufacturing, consumer goods, and electronic information

■ Cover News: The General Secretary of the Supreme Leader has repeatedly emphasized that "manufacturing is the lifeblood of the national economy", and the current new generation of information technology is accelerating the penetration and integration of manufacturing. In this context, what are the considerations of MIIT in promoting the deep integration of the two key industries in our country’s manufacturing industry?

Jiang Mingtao: At present, the deep integration of the new generation of information technology and manufacturing represented by the Internet, big data and artificial intelligence is accelerating the fundamental transformation of the manufacturing industry model and enterprise form. Focusing on the new development situation, combined with the differences in the integrated development of different industries in our country in the new era, in order to further accelerate the overall digital transformation process of the manufacturing industry, we have systematically considered the integration development priorities of four key industries in the "Planning".

The first is the raw material industry. Raw materials are the cornerstone of the industrial economy. To promote the deep integration of the raw material industry, the focus is on building and promoting the industrial Internet platform of the industry, promoting the digital monitoring and management of the production process, accelerating the interconnection of business systems and the sharing of industrial Data Transmission Services, realizing the integration of production management and control, and improving total factor productivity.

The second is the equipment manufacturing industry. Equipment manufacturing is the heart of industry and the life infra of the national economy. It promotes the deep integration of the two industries in the equipment manufacturing industry, focusing on improving the supply support capacity of intelligent manufacturing and accelerating the software of industrial technology. Build digital workshops and smart factories around key equipment fields such as machinery, automobiles, aviation, and aerospace, and rely on the industrial Internet platform to achieve predictive maintenance and health management of equipment.

The third is the consumer goods industry. Consumer goods are an important livelihood industry and traditional advantageous industries in our country, and promote the deep integration of the two consumer goods industries. Focus on realizing flexible production and production and demand docking in the consumer goods industry based on the industrial Internet platform, carry out user request mining based on consumption data, Product Research & Development, intelligent production and data value-added service innovation, promote large-scale personalized customization, shared manufacturing and other new models and new business models to meet the needs of diversification and personalized consumption upgrading.

The fourth is the electronic information industry. Electronic information has the innate genes of digitalization, promoting the deep integration of the two in the electronic information industry. The focus is to guide enterprises to deepen the innovative application of 5G, big data, artificial intelligence and other technologies, improve the level of software and hardware collaboration, strengthen the supply chain collaborative management based on the industrial Internet platform, and realize dynamic and accurate coordination of electronic component procurement, production, inventory and other links to optimize the allocation of resources in the whole supply chain.

Clear new goals: by 2025, the national integration development index of industrialization and industrialization will be increased to 105, and the digital penetration rate of enterprise management will reach 80%.

■ China Central Radio and Television International Channel: In the face of the new development situation, what development goals have been set and what key tasks have been deployed in the "14th Five-Year" deep integration plan?

Jiang Mingtao: The "Planning" is based on the overall situation of building a socialist modern country in an all-round way, combined with the environmental factors of the world’s unparalleled changes in a century, conforms to the trend of the times of the new generation of information technology innovation, and closely follows the realistic needs of digital transformation and high-quality development in the manufacturing industry. On the basis of the "13th Five-Year" integrated development plan, it puts forward the integrated development goals for the next five years, and clarifies relevant quantitative indicators to help us fully grasp the development initiative.

In terms of overall goals, we propose that by 2025, informatization and industrialization will achieve integrated development in a wider range, deeper and higher level, the new generation of information technology will accelerate its penetration into all fields of manufacturing, the pace of digital transformation in manufacturing will be significantly accelerated, and the national integration development index of industrialization and industrialization will increase to 105. In terms of specific indicators, the digital penetration rate of enterprise management will reach 80%, the penetration rate of digital R & D and design tools will reach 85%, the numerical control rate of key processes will reach 68%, and the penetration rate of industrial Internet platforms will reach 45%.

To achieve these development goals, the "Plan" proposes "three five" key tasks.

The first "five" is to systematically plan five main tasks. Specifically, the first is to cultivate the "seven models" of integrated development, that is, to develop new products, new models and new formats such as new intelligent products, digital management, platform design, intelligent manufacturing, network collaboration, personalized customization, and service extension; the second is to explore the integration path of "six major industries", that is, to accelerate the digital transformation and upgrading of raw materials, equipment manufacturing, consumer goods, electronic information, green manufacturing, safety production and other industries and fields; the third is to consolidate the "four major foundations", that is, to build new information infrastructure, enhance key core technology support capabilities, promote the innovation and development of industrial big data, and improve the deep integration of the two standards system; the fourth is to stimulate the vitality of "four types of enterprises", that is, to cultivate ecological aggregation platform enterprises To build model-leading backbone enterprises, strengthen "specialized and innovative" small and medium-sized enterprises, and develop specialized system solution providers; the fifth is to cultivate "a cross-border integration ecology", that is, to promote the upgrading of the supply chain and the digital transformation of the industrial cluster, deepen the cooperation between industry, university and research, and improve the level of "double innovation" in the manufacturing industry.

The second "five" is to take into account the implementation of five key projects, specifically, one is the manufacturing industry digital transformation action, including the development of manufacturing industry digital transformation action plan, the development of key industry areas of digital transformation roadmap, the construction of manufacturing enterprises digital transformation capability system, etc. The second is the integration of two standards leading action, including the development of two integration standards and evaluation and promotion, to create a two integration management system standard upgrade version, improve the standard application promotion of market service system, etc.; the third is the industrial Internet platform promotion project, including improving the industrial Internet platform system, accelerating the integration of industrial Internet platform application, organizing platform monitoring and analysis, etc.; the fourth is the system solution capacity enhancement action, including building a system solution resource pool, Foster and promote cloud solutions for industrial equipment, improve the application and promotion ecology of solutions, etc. Fifth, the digital upgrading of the supply chain, including the formulation and promotion of supply chain digital management standards, the improvement of the digital level of the supply chain in key areas, and the acceleration of the development of industrial e-commerce.

The third "five" is to put forward five guarantees, that is, to put forward safeguard measures around improving the organizational implementation mechanism, increasing financial and taxation support, accelerating the training of talent teams, optimizing the integrated development environment, and strengthening international exchanges and cooperation.

It can be said that the "Three Five" work measures cooperate with each other, clarify the path to achieve the integrated development goals during the "14th Five-Year Plan" period, and will provide effective guidance for all walks of life to promote integrated development.

The role of the industrial Internet platform in empowering, assigning and empowering is becoming increasingly prominent

■ "21st Century Business Herald": The development of industrial Internet platforms has become the focus of attention of all parties, and the "Plan" has also made arrangements for this. What key work will the Ministry of Industry and Information Technology carry out around the industrial Internet platform during the "14th Five-Year Plan" period?

Feng Wei: The industrial Internet platform is the product of the deep integration of the new generation of information technology and the manufacturing industry. Through the comprehensive connection of people, machines, materials, methods and rings, the convergence and optimal allocation of all industrial factors are realized, which is an important foundation to support the integrated development of the two. Promoting the construction and application of the industrial Internet platform is an important task for MIIT to implement the major decisions and deployments of the Party Central Committee and the State Council, and it is also the focus of the "14th Five-Year" deep integration development plan of the two. In recent years, the development of the industrial Internet platform has achieved remarkable results. There are more than 100 platforms with certain regional and industry influence, more than 76 million industrial equipment connected to the platform, more than 590,000 industrial APPs gathered by the platform, and 1.60 million industrial enterprises served by the platform. The industrial Internet platform has been widely used in more than 40 key industries of the national economy, and the role of empowering, assigning and empowering intelligence has become increasingly prominent.

During the "14th Five-Year Plan" period, we will focus on three areas of work.

The first is to adhere to optimizing supply and create a multi-level and systematic industrial Internet platform system. On the basis of cultivating cross-industry and cross-domain comprehensive industrial Internet platforms, that is, "dual-cross" platforms, we will further develop a number of industry and regional-oriented characteristic platforms, as well as professional platforms oriented to cloud simulation, digital twins, and equipment predictive maintenance, etc., to enhance the supply capacity of diversified industrial Internet platforms. At the same time, we will actively build an industrial micro-service and mechanism model resource pool, accelerate the model precipitation and platform promotion of industrial technology, process, experience and other knowledge, cultivate innovative solutions such as "platform + 5G", "platform + park", "platform + service", and improve the service level of the platform.

The second is to adhere to application traction and accelerate the large-scale popularization of industrial Internet platforms through standardization. Focus on the painpoints of industry transformation, identify key industrial scenarios, and through the application of industrial Internet platforms and solutions, first realize the digitization of industrial scenes and the standardization of solutions, and promote the large-scale promotion of solutions through standardization. Relying on activities such as the China Industrial Internet Competition, the Industrial Internet Platform Empower in-depth, and the Industrial Internet entering the park, we will promote the publicity and promotion of standardized solutions, extract common industry experience, solve the pain points of enterprise transformation, cultivate excellent demonstration benchmarks, guide industrial enterprises and industrial equipment to go to the cloud platform, and cultivate new models and new business models such as personalized customization and networked collaboration based on the Industrial Internet platform.

The third is to adhere to win-win cooperation and create a virtuous circle of development ecology. The construction and promotion of an industrial Internet platform is a systematic project that cannot be achieved overnight and requires concerted efforts from all parties. On the one hand, it is necessary to promote the strengthening of cooperation between industry, university and research funds. Relying on carriers such as the Industrial Internet Platform Innovation Cooperation Center, we will carry out joint research on key technology products, accelerate the digital transformation, online convergence and platform sharing of R & D and design, production and manufacturing, business management, and social resources such as business and logistics, and create a new ecosystem for industrial development based on the Industrial Internet platform. On the other hand, we must create a number of industrial Internet demonstration zones and industrial Internet industry demonstration bases, give full play to regional comparative advantages, and create a highland for the development of the Industrial Internet.

Manufacturing digital transformation: strong enterprises, focus, solid foundation, ecological construction

■ Economic Information Daily: The outline of the "14th Five-Year Plan" proposes "digital transformation as a whole to drive changes in production methods, lifestyles and governance methods" and "promote industrial digital transformation". What specific work arrangements have been made for digital transformation in the "Plan"?

Xie Shaofeng: The digital transformation of the manufacturing industry is the main task of the integration of the two during the "14th Five-Year Plan" period. The "Planning" also makes special arrangements for digital transformation. In summary, it is "strong enterprises, focus on key points, solid foundation, and ecological construction".

The first is to strengthen enterprises. Enterprises are the main body of digital transformation. We must comprehensively promote the concept of digital transformation, continuously improve the digital capabilities of enterprises in digital technology application, software application, data management, and accelerate the digitalization of key links such as R & D, design, manufacturing, and management services.

The second is to focus on key areas. With key industries, industrial parks and industrial chain supply chains as breakthroughs, and digitalization of scenarios as the key, we will accelerate the digital transformation and upgrading of key areas by releasing digital maps of industrial scenes and promoting industrial Internet platforms into parks.

The third is a solid foundation. Digital technology and industry are the foundation of digital transformation. We will work together to improve the innovation ability and application level of digital technology, vigorously develop industrial software and industrial APP, strengthen security capabilities, and consolidate the technical and industrial foundation of digital transformation in the manufacturing industry.

The fourth is to build an ecology. Adhere to the standard leadership, establish a manufacturing digital transformation standard system based on the integration of the two standards, and accelerate the large-scale promotion of standards in key industries. At the same time, strengthen the construction of digital transformation service system, and promote the construction of a digital transformation ecosystem that is online and offline, inclusive and inclusive.

　　There are new players in the offline new beauty collection store.

　　According to IT Orange News, COCOKUMO Coco Maiku, a beauty collection store, recently won tens of millions of angel rounds of strategic investment, which was exclusively invested by Hangzhou Zheheng Industrial Co., Ltd. According to Tianyancha, Coco Kumar is subordinate to Hangzhou Panding Power Technology Co., Ltd., which has been established for less than two and a half years. Coco Kumar has only opened one store in Hangzhou at present, which is located in the street shop of the clothing market.

　　Judging from the live video in Little Red Book, the display of Coco Kumai’s goods is more like a discount sale, lacking the decoration features of "online celebrity punch card" in several beauty collection stores that were popular before. At the same time, Coco Kumai is still looking for franchisees, obviously focusing on the strategy of low price and extensive shop.

　　However, in official website, WeChat WeChat official account and other public channels, Coco Kumar said that there are many international brands such as Chanel Chanel, Dior Dior, La Mer Sea Blue Mystery, SK-II, Armani Armani, etc., and these big brands rarely choose to cooperate with dealers, even if they cooperate, they will strictly control the channels to keep the price under control.

　　At present, many beauty collection stores will purchase goods from the above-mentioned well-known brands to maintain the richness of supply, mainly from overseas counters, department stores, bonded warehouses and other third-party shopping channels. This has led to disputes between beauty collection stores and consumers because of the authenticity of goods.

　　In addition to Cocoa Maiku, Pellet Group, which focuses on incubating and operating online beauty brands, has also begun to expand its business in offline channels. Interface fashion found that Addme, a brand of beauty collection store under Pellet Group, opened a store in Beijing and two stores in Zhengzhou.

　　Source: addme WeChat WeChat official account

　　The brands of online shopping malls are UNNYCLUB Youyi, RNW Ruwei, auou Aiyu and other own brands. Previously, these brands only did marketing and sales online, and the extension of Addme with the brand online is more like a test of water.

　　Different from the lively scene when new beauty collection stores such as Harmay Plum and Haydon Black Hole stood at the investment outlet, the start of these new brands was obviously more cautious and low-key.

　　The epidemic has repeatedly brought a lot of changes to the offline retail format, and some beauty collection stores that used to be entrepreneurial stars have rapidly declined in just one year.

　　The "HAYDON Black Hole", once regarded as the apprentice of HARMAY’s plum blossom, was established at the end of 2020, and soon after it was established, it was obtained from Gao Ling.A round of financing invested by Tencent. The following year, HAYDON Black Hole announced the completion of the $100 million A+ round of financing, with a post-investment valuation of about $1 billion.

　　However, almost all of HAYDON Black Hole’s 20 stores are closed now, except for the flash discount stores located in Wuxi Yueshang Outlets and Guangzhou Zhengjia Guangzhou Plaza. In addition, the official micro-signal of HAYDON black hole,No. and other updates will also stay at the end of 2022, and the online WeChat applet mall will no longer operate.

　　Another brand that has disappeared is ONLY WRITE alone. Starting from the sinking market, the solo writing with the beauty blind box as the drainage means won two rounds of financing in 2021.

　　Nowadays, there are almost no stores that are still operating, and the online social media accounts have already stopped at the end of 2022. It is worth mentioning that Zhou Jianlei, the founder of the independent brand, started his business early, and the Orange Beauty Collection Store is still open. Obviously, its channels have been contracted, and the supply chain resources have been migrated to the more mature Pi batch that was founded earlier.

　　Nowadays, after the difficult year of 2022, the common point of those beauty collection stores that are still strong is to occupy a favorable store location, have a stable supply chain and cooperative brands.

　　For example, HARMAY Huamei represented many overseas minority brands, and after purchasing Kevyn Aucoin, the eponymous brand founded by Hollywood professional makeup artists in the United States, it successively invested in French natural plant skin care brand Graine de Pastel and domestic skin care brand PMPM.

　　Although the number of WOW COLOUR stores has halved in two years, until the beginning of 2022, the number of its stores nationwide is about 130, but WOW COLOUR customs clearance has been strengthened with orange blossom, book by book, Ximuyuan andAnd other domestic brands, consolidated the differentiated characteristics of its domestic makeup, and extensive channel network andAbility is still a bargaining chip when negotiating with new online brands.

　　By the end of 2022, The Colorist, a brand of beauty collection store under KK Group, which is in IPO, has more than 200 stores. according toAccording to a recent report, by the end of 2021, there were nearly 250 stores in China’s beauty trend retail market, ranking third with a market share of 1.3%. Except for the number one brand, which dominates with a market share of 14%, the market share of other beauty retail brands is below 5%.

　　This means that the beauty retail market is still relatively scattered, and new brands have opportunities to come in, but it is not easy to become bigger and stronger.