In the million-level battle, which one is better than the Red Flag LS7 or the Lincoln Navigator?

The size of the full-size SUV is equipped with a luxurious design and a large-displacement V8 engine. Once upon a time, people hoped that their own brands could have such a configuration. Today, Hongqi finally brought us such a model – Hongqi LS7.

As the flagship of the Hongqi L series, its price is definitely the highest level of Chinese brand SUV. And its most direct competitor is undoubtedly the Lincoln Navigator, a ceiling-level American SUV sold through domestic official channels. So, at a similar price, similar size and positioning, who is the winner of this PK?

Appearance comparison

With its oversized size and the status of Hongqi’s flagship SUV, the Hongqi LS7 can definitely provide owners with an aura that exceeds the price. Lincoln Navigator is no exception, and the rugged sense of American SUV is vividly reflected in it. To sum up, Hongqi LS7 has the unique elegance of Chinese people, while Lincoln Navigator has the luxury of a yacht.

In terms of size, the length, width and height of the Hongqi LS7 are 5695 * 2095 * 1985mm, and the wheelbase is 3309mm; the length, width and height of the Lincoln Navigator are 5657 * 2073 * 1934mm, and the wheelbase is 3342mm. No matter the body size or wheelbase, the difference between the two models is not large. At the same time, their length and wheelbase also meet the definition of a full-size SUV. The slender and burly body makes them need not be decorated with too many lines, which is enough to highlight what is atmospheric.

In terms of the treatment of the appearance of the whole vehicle, the two are still different. The Hongqi LS7 will have more curved surfaces and add more chrome decoration, which is more solemn; the Lincoln Navigator is flatter on the line, which is particularly evident at the rear, but the design such as the floating roof makes it not stiff, which is why American SUVs have always given a rough impression.

Interior comparison

Entering the car, the difference in appearance between the two cars is further magnified. The interior of the Hongqi LS7 looks solemn and calm, and the addition of a large number of wood grain trim panels to match the square shape above looks classical and noble. The interior of the Lincoln Navigator is relatively fashionable, and the combination of light colors and chrome trim panels makes people feel that the "yacht" atmosphere is more intense.

In terms of details, the steering wheel of the Hongqi LS7 has added the Golden Sunflower LOGO, and the full LCD dashboard has also added the Chinese ink painting style, which directly fills the Chinese elements. Lincoln Navigator’s approach is relatively conventional, but the quality is not low at all, whether it is material or touch, it will not be inferior to the Hongqi LS7.

In the comparison of comfort configuration, Hongqi LS7, as a latecomer, has the advantage. Such as electric suction doors, 256-color ambient lights, built-in driving recorder, etc., are all different advantages of Hongqi LS7. But what is a little puzzling is that Hongqi LS7 is actually inferior to Lincoln Navigator in driver assistance configuration. The fashionable parallel assist, lane keeping and full speed adaptive cruise are all not available in Hongqi LS7. Is it because the manufacturer thinks that the users who buy this car have drivers so they don’t need it?

Overall, the interiors of the two cars are strongly stylized, especially the Hongqi LS7. From the perspective of material and touch, the two are on par, so the final difference lies in the look and feel, which is what we often call "each flower to each eye".

Spatial and dynamic comparison

From the seat configuration point of view, the Hongqi LS7 has a comfortable headrest, and the seat design is also more wide, but the navigator’s seat can be adjusted at more angles, making it easier to find their own comfortable angle, which can be said to have their own advantages and disadvantages. As for the heating/ventilation/massage functions we often talk about, for two million luxury cars, it is naturally the basic configuration.

(Red Flag LS7)

(Lincoln Navigator)

In terms of seat layout, the two are also different. Hongqi LS7 offers two layouts of 6 and 4 seats, and the use scenario is IKEA. Lincoln Navigator only provides a seat layout of 7 seats. For this full-size SUV, there is no need to worry about whether the third row is practical, and the seat layout of 2 + 2 + 3 will not be troublesome for you to enter the third row.

In terms of power, the Hongqi LS7 is equipped with a 4.0L V8 twin-turbocharged engine with a maximum power of 360Ps and a peak torque of 500N · m; the Navigator is equipped with a 3.5L V6 twin-turbocharged engine with a maximum power of 388Ps and a peak torque of 680N · m. By the way, the Lincoln Navigator not only has more beautiful parameters, but also can use 92 #gasoline, and also provides an economic model. For such a "big guy", the purpose of fuel saving is not to save money, but to reduce the number of trips to the gas station.

In terms of suspension, the Hongqi LS7 uses a combination of front double wishbone independent suspension and rear integral bridge non-independent suspension; the Lincoln Navigator is a combination of front double wishbone independent suspension and rear multi-link independent suspension, and both vehicles are equipped with a timely four-wheel drive system.

Overall, the space performance and comfort performance of the two cars are very similar, but the Lincoln Navigator is more beautiful in power data, and since the Navigator is lighter in tonnage, its actual power performance will presumably be stronger. So if you are more likely to drive yourself, the Lincoln Navigator will undoubtedly make you drive "better".

summarize

The Hongqi LS7 is undoubtedly a model with a very oriental design sense. The appearance is domineering, with many classic elements of Hongqi, and the interior design is also very gorgeous. The combination of wood grain trim and gold trim is in line with its should temperament. The Lincoln Navigator yacht-style design is also very luxurious and noble. It has a sense of style on the outside. The light-colored interior also has a great texture. There are also a lot of driving aids to help this behemoth. But there is no doubt that no matter which one you buy, these two cars are enough to show passers-by the identity and financial resources of the people in the car.

Dozens of films are piled up, and the film market is welcoming "warm spring"?

March and April are often regarded as "unpopular periods" by people in the film industry, but this year’s film market is particularly lively: there are different types and themes of films released every weekend. In March, 37 new films have been filed together, and in April, 29 new films will be filed, and major film companies and new films are being filed one after another. Among them, films such as "Keep You Safe", "Journey of Bells and Buds" and "Titanic" have been the dark horses and explosions predicted by major film platforms. In this chilly spring season, the "warm spring" of China’s films is coming.

"Keep you safe" poster

"Keep you safe" leads the way

The film market was very lively in March.

In the past few years, March and April have been the traditional off-season of the mainland film market: from the audience’s point of view, students return to campus, and office workers also start a year of intense work; From the market point of view, Chinese New Year blockbusters have been released one after another, and the box office trend that is still being released has also reached a dead end. However, it is too early for May Day, and the audience’s willingness to go into the cinema is not strong, so few domestic films choose to be released in this schedule.

This year, both the arrangement of statutory holidays and the booking of new films are somewhat different from previous years: there is only one holiday in Tomb-Sweeping Day on Wednesday, April 5 this year, and five holidays on May Day, which means that there will be no small holiday before May Day this year. This did not affect the willingness to file movies. According to the Lighthouse Professional Edition, more than 100 movies were scheduled from February to April, a record high in the past three years. It can be said that the film market in China is breaking the popular habit of "relying on" small holidays and other holidays in the past few years.

In 2023, the box office has broken 15 billion yuan

The successful model is Dapeng’s new film "Keep You Safe", which was originally planned to be released on holidays, and finally the schedule was chosen on March 10, which is no small challenge. It is gratifying that this film became the first film with a box office of 400 million yuan after the Spring Festival, and the total box office predicted by Cat’s Eye Professional Edition also rose from 400 million yuan+to 700 million yuan+,exceeding the market expectation before the film was released.

In addition, Cloister Pavilion, which was released on the same day as Keep You Safe, is about to reach the 200 million mark from the original forecast of tens of millions. In March of this year, there were Broken Net, Wasteland and Thunder Shazan! The wrath of the gods, Megan and other films have been released one after another, breaking the dilemma of "the cold spot after the Spring Festival" in previous years.

"The reason why the national box office has been doing well in the past two months this year is that the Spring Festival movie market is hot and the long tail effect is obvious. After the Spring Festival, the abundant supply of movies can not only stimulate the audience’s desire to return to the cinema, but also lay a solid foundation for the recovery of the market and box office. When a certain number and quality of films are released every week, we are confident that the audience will return to the cinema, "Lighthouse Professional Data Analyst told reporters.

According to the professional edition of lighthouse data, the number of people watching movies this year has exceeded 40% of the total number of people watching movies last year, but the number of screenings is less than a quarter of the total number of screenings last year, which shows that the attendance rate has risen sharply. As of 17: 00 on March 19th, the total box office of China movies in 2023 has exceeded 15 billion yuan, about two months ahead of 2022, and the film market has obviously picked up compared with the previous two years. Judging from the films currently on file, it is estimated that by the end of March, the box office in the first quarter of this year will reach 15.3 billion to 15.5 billion yuan, and the box office in the whole year is expected to recover to more than 50 billion yuan, hitting the 60 billion yuan mark again.

Poster of Cosmic Exploration Editorial Department

There is an ample supply of films to be shown.

Titanic may become an explosion again.

In March and April, 2022, due to the epidemic, half of the cinemas in the country were closed, and the box office was even more bleak. The national box office was even less than 10 million yuan for several consecutive days. In March and April of this year, the "off-season" of the film market was not "light"-according to the data of Cat’s Eye Professional Edition, as of March 12, 37 Chinese and foreign new films had been released in March, and 29 new films will be released in April.

In the last week of March, the film market was very lively. The films released were mainly comedies, fantasy films and realism, and the overall atmosphere of the cinema was relaxed and happy.

As for comedies, the domestic films Great Night and Cosmic Exploration Editorial Department will be released on March 31st and April 1st. Cosmic Exploration Editorial Department is a high-scoring film with a wide brain opening. After the film appeared at Pingyao International Film Festival in 2021, it scored 8.7 points in Douban. The film tells the story that Tang Zhijun (Yang Haoyu), editor-in-chief of the editorial department of Cosmic Exploration, accidentally receives an abnormal signal from the depths of the universe, so he gathers his friends in we are both unhappy — to the sky’s end and embarks on a journey to find aliens. On Douban. com, nearly 160,000 people clicked "Want to see" this film where the earth people and aliens meet thousands of miles away.

Poster of "Journey of Bell Bud"

As for imported comedies, the Swedish-American co-production Otto has been released, as well as "Made in India" from India and "Mrs. Harris Breaking into Paris" from Britain will be released on March 31st (Friday). Domestic films also have realistic themes such as "Not Stop" and "Loyal Dogs and Eight Men". So many films are released together, which can be compared with the "Qingming file" in previous years.

Fantasy films are mainly imported from the United States and Japan. On March 31st, two American fantasy adventure films were released, including Dungeons and Dragons: Glory of Grand Theft and Escape from Cretaceous 65, which tells the story of traveling back to prehistoric earth 65 million years ago. The fantasy animated film "Journey to the Bell Bud" directed by Japanese Makoto Shinkai premiered on March 24th, and the pre-sale box office of the film had exceeded 100 million yuan the day before its release, making it the first imported film to break 100 million yuan at the box office in the three years since the epidemic.

"It’s not just the single-day box office on February 14th, May 20th and July 7th of the lunar calendar. On March 8th this year, the single-day box office of Women’s Day reached 57,659,400, an increase of at least three times compared with the previous two days. Therefore, although this year’s Qingming file only has a one-day holiday, it is still very attractive to the film, "said Mr. Cao, a staff member of a cinema in quancheng road.

Titanic poster

Judging from the number of films to be shown at present, during the first week of April, where Tomb-Sweeping Day was located, movies were shown almost every day: the 25th anniversary of Titanic was shown on April 3rd, Detective Conan: The Dead of Baker Street was restored and shown on April 4th, the Super Mario Bros. movie was shown in Tomb-Sweeping Day on April 5th, and the Dragon Horse Spirit and Notre Dame de Paris were shown on Friday April 7th.

Among them, the replayed classics have the most explosive faces. "Titanic" won nearly 1 billion yuan at the box office when it was re-released in 2012. Every time it is shown on a small scale at major film festivals, it will become the "popularity king" snapped up by fans. The theatrical version of Detective Conan’s The Dead of Baker Street is a lot of childhood memories of the post-90s generation, and the IP influence of Super Mary is also huge. These films can capture many young audiences, and Titanic is likely to become one of the most popular films in Tomb-Sweeping Day this year.

Poster of "Journey of Bell Bud"

Limit gear setting phenomenon disappears.

The market is developing healthily.

Mr. Cao, a staff member of a cinema in quancheng road, said that as a staff member of the cinema, he deeply felt that the film market was gradually recovering and developing in a healthier and more stable way.

In addition to the recent good trend of "there are new films every week", Mr. Cao said that what makes him most happy is that the phenomenon of "limit booking", which has been common in the past few years, has not appeared again so far this year.

According to reports, the film side has carried out purposeful publicity and distribution around the film release schedule, which is already a relatively perfect business model. For example, films for National Day and Spring Festival are scheduled several months in advance. Mainly to give fans time and opportunity to fully understand the material information of the film, which is conducive to mobilizing the enthusiasm of the public audience. In the past few years, the phenomenon of "sudden withdrawal of files" and "limit file setting" frequently occurred, which are two direct factors affecting box office performance.

"Endless" poster

"Fortunately, this year’s Spring Festival and May Day films were announced early, and some small and medium-sized films in March and April were also promoted rhythmically. As the terminal of film screening, the cinema usually needs to consider how to arrange films according to the audience’s preferences, which gives the studio staff more leisurely time to prepare for film screening and gives the audience more choices, "Mr. Cao said.

There are also some films that fans are looking forward to, which have already been made and are now able to return to the big screen. For example, Ke Bai, Vivi and Zhang Songwen starred in "Endless", which was released on March 24th, and took advantage of the popularity of Zhang Song’s diploma The Knockout to promote it. This film tells the story of an investigative reporter who went deep into a dark place at the beginning of this century to expose social reality, which is quite like another Dying to Survive.

New Yellow River reporter: Xing Yuan

Editor: Liu Dan

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