标签： 上海娱乐

BYD’s 1 million SUV was released, named ＂Looking Up at U8＂! And super run U9.

Since BYD looked up to the brand and began to continuously release the preview of R1, this model has become the most anticipated domestic SUV for car riders in recent days. Just this afternoon, "Dare to cross the Milky Way" looked forward to the brand and technology conference held in Shenzhen. Let’s take a look with the car brother.

As we all know, BYD looks to R1 as a brand-new hard-core SUV of BYD’s high-end brand, which will adopt a non-loaded body and be equipped with four-wheel and four-motor independent drive. At this conference, the official name of the new car was: Looking up at U8, while R1, which everyone was familiar with earlier, was just an internal code name.

The appearance of looking up at U8 is still handled by Wolfgang Joseph Eiger, which is basically not much different from the renderings exposed by netizens before. I believe everyone has been psychologically prepared. Officially, this design language is called "dimension door". I have to say that the shape is really unique and highly recognizable, but I don’t know if it can be accepted by most consumers.

Viewed from the side, the square shape of U8 is very eye-catching, and the overall effect is particularly hard-core, with a strong gas field. It is worth noting that in terms of size, the new car has a length of 5300mm and a wheelbase of 3050mm, and it will also provide R20-inch wheels with a tire size of 275/60 R20.

The highlight of the tail modeling is the design of the taillight group, which basically echoes the design of the front face, but fortunately, it is also equipped with welcome lighting language, which adds a lot of sense of ceremony. It’s just a pity that the interior and price of this U8 were not announced at this conference, so that we don’t know what this "million-level" is at present.

In addition to the debut of U8, this brand launch conference officially released its core technology "Easy Sifang", which is based on electric drive, electronic control, battery and fusion perception, and can realize independent control of four motors, extreme anti-skid control and body stability control. The official also claimed that in the future, the "Easy Sifang" technology will be equipped as standard on all models of the brand.

Specifically, as the first mass-produced four-motor drive technology in China, "Easy Sifang" technology is known as the "golden key" to provide users with the ultimate safety, which can accurately control the four-wheel dynamics of vehicles by virtue of the four-motor independent vector control technology, thus breaking the imagination of traditional automobiles and creating a brand-new automobile safety technology system.

Thanks to this technology, the model based on "Easy Sifang" can not only provide users with greater safety redundancy, but also enjoy the ultimate performance and experience. After all, with the independent positive and negative torque output capability of four-motor drive technology, it is not impossible to realize flexible in-situ U-turn function on asphalt roads and other high adhesion roads.

If you think that’s all the content of this conference, it’s a bit hasty. During the egg time, BYD looks forward to launching its second model, which is also based on the "Easy Sifang" platform: looking up at U9.

The new car is positioned in a super sports car, and its appearance design is the same as U8, which uses the design language of "dimension door", and the visual effect is very shocking. It is worth mentioning that the new car will also be equipped with a butterfly door opening mode, and the acceleration of 0-100km/h will reach 2 seconds. I just don’t know why, playing with my brother always feels a bit like McLaren P1.

In any case, this time I hope that the conference will bring a lot of shock to the domestic market. Although many people may still think that BYD’s brand has always focused on the low-end market, it is a bit unacceptable to suddenly raise the price so much. However, it has to be admitted that this also represents the determination of BYD’s brand development breakthrough. Sometimes car companies just lack such courage and courage, not to mention their own brands that have only risen in recent years.

As for the design and interior part of the dispute, the car brother will not discuss it. Looking forward to whether the brand can set off a tsunami of luxury brands in the future, we can only give time and the market an answer.

Editor /Sugeng

Huawei Cloud Zhang Peng： Brand acceleration solutions are deeply empowered, and partners are working together to inject growth momentum into China brands.

　　　On March 15th, Huawei Cloud & Huawei Terminal Cloud Innovation Summit 2024 corporate brand building theme forum was successfully held in Huangshan, Anhui. At the meeting, Zhang Peng, vice president of Huawei Cloud China and CMO, said that facing the difficulties and challenges of the new era, brand has become one of the driving forces of business growth and corporate culture. To achieve a great brand requires enterprises to change their consciousness, use the right methods, build a good process and embrace brand transformation. I believe that China should have more brands to grow up and give more and better choices to customers around the world.


　　Vice President of Huawei Cloud China, CMO Zhang Peng

　　How is the Huawei brand tempered by accumulating brand potential energy?

　　Brand building has never been achieved overnight, but the result of long-term operation and Excellence. At the event site, Zhang Peng shared the underlying logic of Huawei’s sustained brand growth by combining Huawei’s practical experience in management, marketing and service.

　　According to Zhang Peng, Huawei has a clear understanding of its own brand building: First, brand is strategy. Huawei drives business strategy with core values, then drives brand strategy, and then delivers it to customers through integration; Second, the brand is the top project. The strategic direction choice, investment determination and implementation will of enterprise managers play a key role in brand building. Finally, the brand is "played". It includes products, corporate image, marketing communication, service experience and all other sensible elements. Only by delivering tangible value to users can the brand become popular and develop with high quality.

　　In terms of management and operation, Huawei has built a brand strategy system driven by value, and a management system and process architecture with process as the core, which also enables the experience to be replicated, enables the excellent to be replicated, and ensures the stable and efficient operation of the business. Based on the need for in-depth insight into market segments, Huawei also introduced the MTL process construction. After the process of "first rigidity, then optimization, and then solidification", the enterprise market gradually changed from the perspective of pure sales to the realization of enterprise goals through "camp", further driving the growth of brand business.

　　Brand building "trinity", achieving great brands in the new era

　　At present, with the tide of global digitalization, China enterprises are facing unprecedented opportunities for technological innovation, and at the same time, they are also facing various problems in brand building. In the long run, the trend of China enterprises moving towards the high end of the global value chain will not change, and the rise of China brand is imperative, so it is necessary to steadily upgrade brand building.


　　Vice President of Huawei Cloud China, CMO Zhang Peng

　　Zhang Peng pointed out that brand is a systematic project, which needs to be built and managed by professional methods. Only by perfecting the process architecture and brand system can we achieve a lasting and great brand. At the meeting, Huawei Cloud also released the "Brand Acceleration Solution" with partners, the "Trinity" of brand consultation, brand alliance and intelligent brand marketing solution, and "Yunyun Collaboration" to accelerate brand growth.

　　In brand consultation, Huawei continues to open brand management practice methodology for the whole industry, covering brand strategy implementation, diversified brand management, DSTE+MTL process, expert service projects, etc., to help enterprises in various industries effectively enhance their brand power; At the level of brand alliance, Huawei Cloud, Terminal Cloud and Ecosphere partners have joined forces to deepen mutual trust and cooperation, and fully combine brand endorsement, joint marketing, business opportunity sharing, resource collaboration and brand going out to sea to promote the practice of brand building; At the same time, Huawei also provides diversified and differentiated end-to-end brand and marketing solutions, solves the pain points of users in marketing, sales and service through digital means, empowers brand building and promotion with technology, and helps each brand achieve "greatness".

　　The times are developing, and brand building should also keep pace with the times. Along the bridge of "Yunyun Collaboration", I believe that China enterprises will be more confident, determined and emboldened. Facing the future, Huawei will also walk side by side with more partners and seek common development, so that more China brands can be seen.

The company’s batch ＂painting powder＂ and false creation of ＂gold medal anchor＂ were found to constitute unfair competition.

　　Workers’ Daily News (Reporter Zou Yiran) Watching live webcasts has now become a daily pastime for many people. However, the "golden anchor" with many fans may be "wet". Recently, the Internet Court in Hangzhou, Zhejiang Province made a judgment on a dispute case involving infringement of the right to disseminate works information on the Internet and unfair competition, and a software service company compensated 1 million yuan.

　　Plaintiff Aauto Quicker Company is the main operator of "Aauto Quicker APP". The defendant company is a service provider of live broadcast field control software. According to the original report, the live broadcast field control software service provided by the defendant can centrally control a large number of mobile phones, and batch use the "Aauto Quicker" account to praise, give gifts, comment and pay attention to the designated live broadcast room. The anchor who uses this software can manipulate the "fans" in the live broadcast room artificially, thus creating false popularity and popularity. The defendant’s behavior violated consumers’ right to know and choose, endangered public interests and constituted unfair competition. Therefore, the defendant was required to immediately stop unfair competition, immediately cancel all relevant Aauto Quicker accounts used by him to increase false popularity, and compensate for the loss of 4.56 million yuan.

　　The defendant argued that the plaintiff’s subject qualification was flawed and he had no right to file a lawsuit in this case. The defendant has taken the initiative to delete the controversial information of the website involved, stopped the litigation-related business activities and successively refunded the users. There is no malicious infringement, and the plaintiff has no right to cancel the relevant accounts. The alleged infringing software did not cause great economic losses to the plaintiff, and the number of accounts in Aauto Quicker, the number of live broadcasts and the profit made by the plaintiff were not true.

　　The court held that Aauto Quicker Company obtained data such as user visits, likes and comments by operating Aauto Quicker software, formed the time and stickiness of users’ use of Aauto Quicker software and products, gathered user traffic and realized benefits through traffic, all of which belonged to Aauto Quicker’s competitive advantage, and such commercial interests should be protected by law.

　　The defendant used the alleged infringing software to help Aauto Quicker anchor to make false propaganda about the number of attention, fans, likes and comments on its live broadcast, which led to obvious misleading of consumers, wrong cognition of fictitious data and user evaluation, affected the authenticity of data on Aauto Quicker platform, destroyed the algorithm evaluation and recommendation system of Aauto Quicker platform live broadcast room and the real and honest interactive ecosystem created by Aauto Quicker software, harmed the legitimate rights and interests of other operators and consumers, and disrupted the market competition order.

　　Judging from this case, the live broadcast field control software has evolved from the operation of cultivating virtual accounts in batches without real names in the initial stage to the centralized use for "brushing powder" and brushing amount of webcasts after obtaining the authorization of real accounts in batches on the platform, which increases the difficulty and cost of platform governance while facilitating the fraud of live broadcast traffic, and also nourishes the black and gray industrial chain of online account leasing and trading, and should strengthen regulation according to law.

　　In the end, the court ruled that the defendant’s behavior constituted unfair competition and ordered him to stop unfair competition and compensate for the loss of 1 million yuan.