Since the M9 went on the market for more than eight months, the cumulative order volume has exceeded 130,000 units, and it has won the domestic luxury car sales champion of more than 500,000 yuan for five consecutive months.
With a length of 5230mm, even if six seats are placed, the passengers in the car still enjoy extremely spacious interior space. Why did Huawei launch the big five-seat version, and the starting price is the same as that of the six-seat version? Which of the two cars is more worth choosing?
Compared with the six-seat version, the five-seat version of Wenjie M9 has been upgraded with six major features: intelligent lighting, intelligent space, intelligent driving control, active safety, intelligent assisted driving and intelligent parking assistance, but there are two main changes on the whole.The first is to launch ADS 3.0, which has improved intelligent driving, intelligent parking, intelligent driving control and active safety.
Intelligent driving has always been one of the core competitiveness of HarmonyOS Zhixing automobile products. In the past, ADS 2.0 version has realized the intelligent driving function available all over the country, and ADS 3.0 has gone further, achieving high-order intelligent driving that is available all over the country and easy to use on all sections, and can realize intelligent driving from parking space to parking space level.
The intelligent parking function of Wenjie M9 has also been upgraded, which not only supports broken roads and parking in extremely narrow parking spaces, but also supports the identification of parking space obstacles. After locking the parking space, the vehicle can automatically park. In terms of active safety, Yu Chengdong said that Huawei’s active safety function has successfully helped users avoid more than 560,000 possible collisions. Omni-directional Collision 3.0 integrates super-full perception, super-fast response and advanced authentication, which can effectively avoid the possibility of collisions from the front, back and side directions. The effective range of AEB is 4 km/h-150 km/h.
However, the difference in software level can be eliminated through OTA upgrade. Yu Chengdong announced that HarmonyOS Zhixing Zhijia vehicles will be upgraded to ADS 3.0 version one after another from September.
The second major change of the M9 five-seat version is the interior space. With the same body size, reducing a row of seats will naturally bring more interior and trunk space.The interior space of the M9 five-seat version is as high as 3500mm, which is better than those of Cullinan, Maibakh GLS 600 and Range Rover Zunrong Chuangshi Extended Edition. The 1043L super-large trunk can hold four 28-inch suitcases. The trunk of the car also supports sliding rails, with optional multifunctional loading trays or two seats.
Back in the car, the M9 five-seat version also supports the folding of the co-pilot seat and the folding of the middle parking space in the back row, which can free up a 1985mm "presidential space" for the boss in the back row, which is also far superior to other luxury cars. The front seats can also be laid down to form a big bed in the car.
Judging from the configuration changes, the five-seat version and the six-seat version of Wen Jie M9 are slightly different for the consumer groups.The six-seat version is aimed at individual users with more family members, and six seats can take more people, but the space in the back row and trunk is sacrificed to some extent. Although the big five-seat version lacks a seat, it has gained more space in the back row and trunk, which is suitable for business people with exclusive drivers and individual users who have less demand for seats.
The super-large internal space of the M9 five-seat version in the world brings higher comfort. The slide rail in the trunk can significantly improve the quality of life, whether it is installing a table tray for camping picnic or installing a seat for blowing and fishing. With the blessing of the big five-seat version, the M9 will also reach a new sales peak.
At the press conference, Yu Chengdong proudly said that the sales volume of luxury car products with a price of more than 500,000 yuan was not only the first, but also the combined sales volume of the second to tenth places in the list was not as good as that of the M9.
Indeed, the M9 claimed to be "the best SUV within 10 million yuan", not for other products with the same price, but for all luxury SUVs within 500,000-10 million yuan. With the functions of Turing chassis, Huawei’s intelligent driving function, HarmonyOS car system, and the linkage between people, cars and homes, the M9 has shown good competitiveness.
Nowadays, the five-seat version of the M9 in the world has arrived simultaneously with ADS 3.0. On the one hand, it has supplemented the five-seat product line of the full-size SUV in the world, and on the other hand, it has upgraded the intelligent driving ability of all the models in HarmonyOS Zhixing.
But these are not enough. At this conference, He Liyang, president of Sailis Automobile, also took the stage to speak. He said that Wenjie Automobile has ranked first in the new car quality performance of new energy brand in China and ranked first in the performance of luxury brand NPS (net recommended value) in China market. Next, Wenjie Automobile has to create new industry standards, build a new digital intelligence quality system, continuously upgrade the user service experience, and shorten the delivery time of new cars to 6-8 weeks.
With the blessing of Wenjie Automobile, Sailis Automobile, which suffered a loss for four years, made a profit for two consecutive quarters this year. Cyrus, who turned losses into profits, also showed stronger enthusiasm, and introduced the industry-leading 9800T super intelligent die casting technology, aluminum body cold connection technology, etc., and measured the product accuracy through robots to ensure product quality control. Another "lifeline" of luxury car brand-service, Sailis also continuously upgraded, and launched 18 online services +7 new initiatives to fully shape brand value.
HarmonyOS Zhixing intelligent car selection mode is very special, that is, it depends on the R&D and production capacity of car companies, and it does not rely on Huawei’s intelligence and brand blessing.The cooperation between Huawei and Cyrus is exemplary, and the success of the consulting industry has set an example for other car companies that have joined the car selection business of HarmonyOS Zhixing or have the idea of joining.
Nowadays, the influence of Wenjie brand has been formed, and Cyrus will also open its first brand flagship store in Beijing Oriental Plaza.The independence and perfection of offline stores is conducive to shaping the brand image and continuously enhancing the brand value. After making up the shortcomings of the product line, the M9 five-seat version of Wenjie may continue to erode the market share of joint ventures and imported luxury SUVs, helping Wenjie Automobile and HarmonyOS Zhixing to reach new sales peaks.
After the product line and service ecology are gradually improved, Huawei will also devote more energy to operating brands such as Zhijie, Enjoying and Zunjie.
Compared with positioning the prestige of the million-level market and the enjoyment of the executive-level market, product positioning and intellectual circles with slightly lower prices may be more important for Huawei. Zhijie is a sub-brand jointly built by Huawei and Chery, one of the five giants of its own brand car companies, but its product sales are not satisfactory.
At the end of the conference, Yu Chengdong also introduced the new car, Zhijie R7, which will be released soon. The car is also equipped with ADS 3.0, HarmonyOS cockpit 4.0, Turing chassis and other configurations, and based on the 800V platform, the cruising range has reached 802km, and there are also 837L trunk, 52L front reserve box, co-pilot zero-gravity seat, front door double-layer heat insulation/rear door double-layer privacy glass, electric sunshade and other configurations. The car has now started a small order, the pre-sale price is 268,000 yuan, and the deposit of 2,000 yuan can reach 5,000 yuan.
Nowadays, the brand situation in the world is very good, and five new cars have been launched while the iron is hot, and seven versions may be launched in the future, which will continue to benchmark Land Rover, Maibakh and other brands.Huawei will also spare its energy to build a brand of intellectual circles. The arrival of the intellectual community R7 is only the beginning, and there will be more cars and coupe SUVs in the intellectual community in the future.
Success can’t be achieved overnight, and the brand in the world of inquiry has experienced a low sales volume. However, the arrival of M7 and M9 made the world of inquiry reverse the situation and grew to be the first in the market of 500,000 yuan.Xiaotong believes that the intellectual world will be the same. After the product line is rich and covers more consumer groups, the sales volume will also usher in a skyrocketing period.
In the era of new energy vehicles, the competition in the whole industry will be more intense, even the old car companies may be eliminated. The situation of the brand of new forces with relatively weak background is even more severe, and the car in the world has successfully turned losses into profits, and has got tickets to enter the next stage of competition. However, HarmonyOS Zhixing is not only a sub-brand, but also brands such as intellectual community, respect community and enjoyment community grow synchronously, so that HarmonyOS Zhixing can get tickets for the new energy automobile giant club.The five-seat edition of Wen Jie M9 and the upcoming release of Zhi Jie R7 are a supplement to HarmonyOS Zhixing’s product line, and also the foundation for HarmonyOS Zhixing to accelerate its development and move towards a new era.
From September 6th to 10th, IFA (Berlin International Consumer Electronics Show) 2024 was grandly opened. China technology giants such as Lenovo, Glory, TCL, Hisense, Changhong, Jumbolong, Time and Space Pot, Cloud Whale, Xunmi, Jimi, Dangbei, Beisi, Lvlian, Insta360 (Shadow Stone), DJI and Laifen have gathered in Berlin and will soon release new products to show muscles on the world stage. The report group of IFA 2024 of Leiji Technology went to the site to explore the exhibition and made a follow-up report on the whole process, so please pay attention.
