标签： 上海龙凤1314

Report： the number of netizens reached 829 million, and the Internet penetration rate was 59.6%.

　　On February 28th, 2019, China Internet Network Information Center (CNNIC) released the 43rd Statistical Report on Internet Development in China. The report focuses on five aspects: Internet infrastructure, Internet application development, government application development, industrial and technological development and Internet security, and strives to comprehensively reflect the development of China’s Internet in 2018 through multi-angle and all-round data display.

　　The amount of basic resources has steadily increased, and IPv6 has broad application prospects.

　　As of December 2018, the number of IPv6 addresses in China was 41,079 /32, with an annual growth rate of 75.3%; The total number of domain names is 37.928 million, of which the total number of ".CN" domain names is 21.243 million, accounting for 56.0% of the total number of domain names. In terms of IPv6, China is continuously promoting the large-scale deployment of IPv6, further standardizing the IPv6 address allocation and traceability mechanism, effectively improving the IPv6 security capability, and thus promoting the comprehensive application of IPv6; In terms of domain names, in 2018, China’s high-performance domain name resolution technology continued to develop, new breakthroughs were made in the research and development of independent intellectual property software, and the ability to localize and customize domain name service security policies was further enhanced, thus significantly improving the service capability and security guarantee capability of China’s domain name service system.

　　The Internet penetration rate is close to 60%, and the access threshold is further lowered.

　　By December 2018, the number of Internet users in China had reached 829 million, with a penetration rate of 59.6%, up 3.8 percentage points from the end of 2017, with 56.53 million new Internet users. The number of mobile Internet users in China reached 817 million, and the proportion of Internet users accessing through mobile phones reached 98.6%, with 64.33 million new mobile Internet users in the whole year. In 2018, the internet coverage was further expanded, and the "last mile" of network infrastructure in poverty-stricken areas was gradually opened.

　　The "digital divide" has been bridged quickly; Mobile traffic charges have dropped sharply, and inter-provincial "roaming" has become history, the threshold for residents to access the network has been further lowered, and the efficiency of information exchange has been improved.

　　The first law in the field of e-commerce was promulgated, and the industry accelerated the conversion of kinetic energy.

　　As of December 2018, the number of online shopping users in China reached 610 million, with an annual growth rate of 14.4% and a utilization rate of 73.6%. The first law in the field of electronic commerce, the Electronic Commerce Law of the People’s Republic of China, was officially promulgated, which is of great significance to promoting the sustained and healthy development of the industry. After years of rapid development, the online consumer market has gradually entered the development stage of upgrading, and the "double upgrade" at both ends of supply and demand is becoming a new round of driving force for industry growth. On the supply side, online and offline resources are accelerating integration, and new models such as social e-commerce and quality e-commerce continue to enrich consumption scenarios and drive the transformation and upgrading of the retail industry; Technologies such as big data and blockchain are deeply applied to effectively improve operational efficiency. On the demand side, the trend of consumption upgrading remains unchanged, and the characteristics of consumption stratification are increasingly prominent, further promoting market diversification.

On January 16th, in Wuma Commercial Street, Lucheng District, Wenzhou City, Zhejiang Province, shoppers paid by "brushing their faces". Photo courtesy/vision china

　　Offline payment habits continued to consolidate, and the international payment market accelerated.

　　By the end of December 2018, the number of mobile internet payment users in China reached 583 million, with an annual growth rate of 10.7%, and the utilization rate of mobile internet users reached 71.4%. The habit of offline online payment continued to consolidate, and the proportion of netizens using mobile phone online payment increased from 65.5% at the end of 2017 to 67.2%. In terms of cross-border payment, Alipay and WeChat payment have been accessed in compliance in more than 40 countries and regions respectively; In terms of overseas localized payment, Chinese enterprises have operated localized digital wallet products in nine Asian countries and regions.

　　Internet entertainment has entered a standardized development track, and the utilization rate of short video users is nearly 80%

　　By December 2018, the number of users of online video, online music and online games was 612 million, 576 million and 484 million, respectively, and the utilization rates were 73.9%, 69.5% and 58.4%, respectively. Major online video platforms pay attention to the improvement of program content quality, and self-made content moves towards quality. With the deepening of copyright cooperation among online music enterprises, the process of copyright legalization of digital music has been significantly accelerated. More and more game companies have begun to focus on overseas business, and the influence of domestic games in overseas markets has further expanded. The number of short video users reached 648 million, and the user utilization rate was 78.2%. With the deployment of short videos by many Internet companies, the market maturity gradually improved, and the professionalism and verticality of content production deepened, and high-quality content became the core competitiveness of each platform.

　　The efficiency of online government services has been improved, and the people-oriented development concept has been practiced.

　　As of December 2018, the number of online government service users in China reached 394 million, accounting for 47.5% of the total netizens. By the end of December 2018, there were 17,962 government websites in China, and the cumulative number of users of WeChat city service reached 570 million. The number of government agencies Weibo certified by Sina platform reached 138,253, and 78,180 government headlines were opened by party and government organs at all levels … In 2018, China’s "Internet+government services" deepened, and governments at all levels relied on the online government service platform to promote online and offline integration. Real-time import of online declaration, queuing appointment, examination and approval results and other information, strengthen the construction of a national unified and multi-level interconnected data sharing and exchange platform, and realize "people running less errands" by "letting data run more". At the same time, all localities have successively started the construction of county-level media integration centers, including all media units such as county radio and television stations, county party newspapers and county-owned websites, and taking charge of all information publishing services in the county, so as to realize centralized and unified management of resources, high-quality information and standardized service, better convey government information and serve the local people.

On June 30, 2018, Dandong, Liaoning Province, fans who rushed to the scene to watch the live broadcast of Modern Brothers crowded Anton Old Street. Photo courtesy/vision china

　　The emerging technology field maintains a good development momentum and opens up a new situation in building a network power.

　　In 2018, China’s development momentum in basic resources, 5G, quantum information, artificial intelligence, cloud computing, big data, blockchain, virtual reality, Internet of Things logo, supercomputing and other fields is improving. In the field of 5G, breakthroughs have been made in the research and development of core technologies, and government and enterprises have joined forces to promote the steady development of the industry; In the field of artificial intelligence, the ability of scientific and technological innovation has been strengthened, and local plans and policies have been promulgated one after another, effectively promoting the deep integration of artificial intelligence and economic and social development; In the field of cloud computing, the Chinese government attaches great importance to the development of a new generation of information industry represented by it, enterprises actively promote strategic layout, and cloud computing services have gradually been recognized and accepted by the domestic market.

　　interlinkage

　　Basic data (as of December 2018)

　　The number of netizens reached 829 million, with 56.53 million new netizens in the whole year, and the Internet penetration rate was 59.6%, an increase of 3.8 percentage points over the end of 2017.

　　The number of mobile phone users reached 817 million, with 64.33 million new mobile phone users in the whole year.

　　The number of rural netizens reached 222 million, accounting for 26.7% of the total netizens, an increase of 12.91 million compared with the end of 2017, with a growth rate of 6.2%; The Internet penetration rate in rural areas was 38.4%, up 3.0 percentage points from the end of 2017.

　　98.6% netizens use mobile phones to surf the Internet, 48.0% use desktop computers and 35.9% use notebook computers, and 31.1% use TV to surf the Internet.

　　The number of IPv6 addresses is 41,079 blocks /32, an increase of 75.3% compared with the end of 2017. The total number of ".CN" domain names is 21.243 million, an increase of 1.9% compared with the end of 2017, accounting for 56.0% of the total number of domain names in China. China’s international export bandwidth is 8,946,570Mbps, with an annual growth rate of 22.2%.

　　The number of instant messaging users reached 792 million, and the proportion of netizens was 95.6%.

　　Mobile instant messaging users reached 780 million, accounting for 95.5% of mobile Internet users.

　　The number of online news users reached 675 million, an increase of 4.3% compared with the end of 2017, and the proportion of netizens used was 81.4%;

　　The number of news users on mobile phone network reached 653 million, accounting for 79.9% of mobile phone users, with an annual growth rate of 5.4%.

　　The number of online shopping users reached 610 million, an increase of 14.4% compared with the end of 2017, and the proportion of netizens was 73.6%;

　　The number of mobile online shopping users reached 592 million, accounting for 72.5% of mobile internet users, with an annual growth rate of 17.1%.

　　The number of online takeaway users reached 406 million, an increase of 18.2% compared with the end of 2017, and the proportion of netizens was 49.0%;

　　The number of mobile phone online take-out users reached 397 million, accounting for 48.6% of mobile phone users, with an annual growth rate of 23.2%.

　　The number of online payment users reached 600 million, an increase of 13.0% compared with the end of 2017, and the proportion of netizens used was 72.5%;

　　The scale of mobile phone network payment users reached 583 million, accounting for 71.4% of mobile phone netizens, with an annual growth rate of 10.7%.

　　The number of online video users reached 612 million, an increase of 33.09 million compared with the end of 2017, accounting for 73.9% of the total netizens;

　　The number of mobile phone network video users reached 590 million, an increase of 41.01 million compared with the end of 2017, accounting for 72.2% of mobile phone netizens.

　　The number of short video users reached 648 million, and the proportion of netizens was 78.2%.

　　The number of online government service users reached 394 million, accounting for 47.5% of the total netizens.

Raiders of werewolf killing： a detailed explanation of the camp division of werewolf killing chaos

As we all know, werewolf killing is a camp confrontation game, and 90% of the werewolf killing games will show the confrontation between the good camp and the werewolf camp. So besides the good camp and the werewolf camp, is there any other camp for werewolf killing? We can definitely tell you that the division of the werewolf killing camp is actually not that simple. Let’s take the popular pocket werewolf killing in the market as an example to sort out the chaotic division of the werewolf killing camp!


(werewolf killing)

1. What are the roles of werewolf killing?

This article involves this werewolf killing, which has a total of 17 commonly used characters. Let’s take you to a brief understanding of these 17 characters first.

1. Villagers


(werewolf kills villagers)

The extremely common character is also a character with a large number of players in the werewolf killing game. Twelve players will occupy one-third of the players in the game. He has no skills, but he can only survive by watching the water, find wolves and exile werewolves by voting and speaking.

2. Prophet


(werewolf kills prophet)

Have the ability to identify the role, but lack the ability to self-identify, through the 12-player game, there is only one player. Because of its skills, the prophet becomes a beacon for good people, and it is the support point of the logical reasoning of the whole werewolf killing.

3. Witch


(werewolf kills witch)

As a member of the werewolf killing, the antidote and poison endow her with endless abilities, and she has the ability to heal the wounded and rescue the dying and help the righteous. She belongs to a clerical role, and she often plays the winner in the werewolf killing game, which is the most hated and primary killing target of werewolves.

4. Hunters


(werewolf kills hunter)

The werewolf kills one of the clerical roles. He is overbearing and relatively blind, and belongs to the role of closing his eyes. Usually, he should be cautious in using his skills. When the hunter dies (excluding the witch poisoning and the White Wolf King taking him away), you can use your skills to drive away any player on the field.

5. Idiot


(werewolf kills idiot)

The werewolf kills one of the clergy roles, and has the passive skill of "innocent if he doesn’t know". Because he is a close-eyed player, he is just like a civilian. He only needs to be a senior civilian in the whole process, and it is also the most difficult clerical role for werewolves to find. Idiots can remain on the court after being pushed out by resistance during the day, but they will lose their voting rights.

6. Guard


(werewolf kills guard)

The werewolf kills one of the clergy roles, the patron saint of good people, and has a strong defensive ability, but his skills conflict with the witch’s antidote. Therefore, under the current trend, he chooses the empty guard on the first night to avoid the failure of defending and saving with the witch’s antidote. He can guard a player every night, but he can’t guard the same player for two consecutive nights. The guarded player will not be killed by the werewolf.

7. Cupid


(werewolf kills Cupid)

Cupid, also known as Cupid, is a special role in the werewolf killing. When the couples he connects are in the same camp, he belongs to the good camp. When the couple is a good man and a werewolf, he will form a third party camp with the couple. At the beginning, any two players (including themselves) are designated as lovers. When one of the lovers dies, the other will be double suicide automatically.

8. Old drunkard


(werewolf kills old drunkard)

The werewolf killed one of the clerical roles. He won’t be tempted by wolves. Poisoned by a witch or shot by a hunter will take effect one day later, which is regarded as eating skills at the same time the next day and dying before voting after speaking.

9. Money Mouse

The werewolf killed one of the clerical roles. Have 7 copper coins, villagers die, copper coins -1; Clerical death, copper coin -2; Copper coin =0, the money mouse dies. The last one opened his eyes at night and learned the remaining copper coins.

10. Werewolves


(werewolf kills werewolf)

One of the characters of the werewolf killing werewolf camp. The main ways of playing are usually fierce jump, barb, yin-yang barb, deep water and so on. Werewolves can choose to attack a player every night.

11, thick-skinned Wolf


(werewolf kills thick-skinned wolf)

One of the characters of the werewolf killing werewolf camp. When you are killed by a hunter at night, you have to kill it once more (except when you are poisoned, voted out, and shot and killed by a hunter during the day).

12. Wolf Beauty


(werewolf kills wolf beauty)

One of the characters of the werewolf killing werewolf camp. In addition to the werewolf ability, one player can be charmed every night. When the wolf beauty dies, the charmed player will be martyred that night. The wolf beauty can’t blow herself up or kill herself, and can’t charm the same player for two consecutive nights.

13. White Wolf King


(werewolf kills white wolf king)

One of the characters of the werewolf killing werewolf camp. In addition to the werewolf ability, you can take a player with you at any time during the day (not used in voting and last words).

14. Bear


(werewolf kills bear)

One of the characters of the werewolf killing animal camp. At dawn, if there is a werewolf among the adjacent players of the bear, God declares that "the bear growls"; If there is no werewolf, God declares that "the bear has not growled". If the bear dies or is frozen, it can’t roar (if the adjacent player of the bear dies, it will be postponed to the surviving players on both sides).

15. Big cock


(The werewolf kills the rooster)

One of the characters of the werewolf killing animal camp. If the rooster is killed by a werewolf at night, it will skip a day and go straight into the night.

16. Little Sheep


(The werewolf kills the lamb)

One of the characters of the werewolf killing animal camp. No special skills, mainly rely on reasoning analysis to find werewolves.

17. Penguin


(werewolf kills penguin)

One of the characters of the werewolf killing animal camp. One player can be frozen every night, and the frozen player can’t start skills that night. You cannot freeze the same player twice in a game.

Second, the division of the lineup and the roles involved

The werewolf killing game is mostly divided into a good man camp and a werewolf camp, but if Cupid appears, it will be decided whether there will be a third party camp according to the situation. If there is an animal bureau, there will be an animal camp, which is similar to the traditional good man camp.


(werewolf killing camp division)

1. Good people camp

Including villagers, witches, prophets, idiots, guards, old drunkards, hunters, money rats and cupid (lovers are inhuman wolves), the winning condition is to get rid of all werewolves.

2. Werewolf camp

It includes four characters: werewolf, wolf beauty, white wolf king and thick-skinned wolf. The winning condition is to kill all civilians or priests. Of course, some of them demand a massacre.

3. Crazy Zoo

Including lambs, bears, penguins and roosters, the winning condition is to get rid of all werewolves.

4. Special third-party camp

When the lovers linked by Cupid are in love with wolves, they will form a third-party camp of three people together with the lovers, and the winning condition is to kill all the characters in the non-third-party camp.

The above is the camp division rules about the werewolf killing game. Please lock this site for more werewolf killing raiders. This site will continue to output high-quality articles about the werewolf killing to help novice werewolf killing players better understand this game.

Du Qifeng talks about the classic stand shot of ＂Gunfire＂： I don’t have money to shoot like this.


There are many classic stations in Gunfire.

　 　 Remember the classic scene of the gun battle in the shopping mall? There is also the scene of the police patrolling the street in the park, and the six-and-a-half-minute long shot at the opening … … These are some fragments that are often deconstructed by film critics in Du Qifeng’s films, but in fact, fans prefer to hear Du Dao’s own explanation.

　 　 Recently, Du Qifeng came to Guangzhou to attend the opening ceremony of the 13-year retrospective exhibition of Chinese film media awards, and completed a forum lecture with the theme of "Du Sir’s Modern Space" together with film critic Wei Junzi and Secretary-General Yu Xiaoyi of Chinese film media awards. Du Qifeng’s also became the opening film of this retrospective. On that day’s lecture, Du Qifeng described in detail the conception of those classic pictures in his movies. But he also admitted that in fact, the stories behind these films are not as complicated as those deconstructed by film critics. For example, many people think that the actor’s position in the scene of the gun battle in the shopping mall in Gunfire is particularly particular, but in fact it was shot because of lack of money. Du Dao said with a smile: "Sometimes, we really think too much."

Why did the actors have to stand for so long in the scene of gun battle in the shopping mall in Gunfire?

　 　 The theme of this lecture is "SIR Du’s Modern Space". As the host, Yu Xiaoyi has prepared several fragments of related themes in Du Qifeng movies to discuss. One of them is the scene of a gun battle in a shopping mall in Gunfire: when bodyguards retreat from the second floor to the first floor of the shopping mall and hide behind different pillars, a static space lasts for a long time, and the actor’s standing position in this scene is also regarded as a very classic picture of Du Qifeng movies.

　 　 Regarding the arrangement of the actors’ positions in this scene, fans have painstakingly made all kinds of guesses, including the change of power between the offensive and defensive sides and the comparison of vertical and horizontal space, but Du Dao told the truth, "In fact, I didn’t imagine any space at all."

　 　 Du Dao recalled that Hong Kong film was at its lowest ebb, and he had a hard time finding a boss in Taiwan Province, who was willing to give him 2.5 million Hong Kong dollars to make this film. In this context, the director’s first thing in his creation is how to save money. "If the longer you stand, the longer the film will be? With so much time, it’s still that space. So what will happen when this movie comes out? " In other words, Du Qifeng actually shot this classic picture just to save money.


The background billboard of PTU is not a sponsorship.

At the end of "PTU", there is a gun battle scene. Is the beauty billboard in the background an advertisement implantation?

　 　 Another work that can better reflect the sense of space in Du Qifeng’s movies is PTU, in which Yu Xiaoyi gives an example of a police patrol, which is also a particularly impressive picture of Du Qifeng movies. In addition, at the end of the film, there was a gun battle under a huge billboard, which also impressed Yu Xiaoyi. The advertisement was Athena Chu lying on his side in a swimsuit and smiling at the camera. Yu Xiaoyi always suspected that this was an advertisement implanted in the film.

　 　 However, Du Dao smiled and admitted that there was no sponsorship. "I just thought that the background behind was too messy and ugly, so I asked if there were any big posters used, and I used them to cover the scenery behind. As a result, my colleagues found this and spread it out, only to find that it was a girl. No way, I have to shoot it like this. "

ICAR 03T riders with 5 seats： aggressive enough.

The level of configuration determines the competitiveness of a car to a certain extent, as we said in this article. Let’s take a look at it next.

First of all, from the appearance, the front face of iCAR 03T looks comfortable and very sporty. Coupled with the sports headlights, the visual effect is very eye-catching. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car, the size of the car body is 4380MM*1916MM*1741MM. The car adopts solid lines, giving people a very spiritual feeling. With large-sized thick-walled tires, it gives people a very personal feeling. In the rear part, the rear looks more delicate, and the taillights are very hard-core. Overall, it is still relatively fashionable.

When I came to the iCAR 03T car, the interior design of iCAR 03T looked more domineering and stylish, and the overall shape was remarkable. The steering wheel design of the car is very cold, made of leather, and has a good grip. Take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive and conforms to the temperament of the car. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of this car presents a simple design style and the display effect is excellent. The car adopts leather seats, which are wide and thick, further improving the comfort of drivers and passengers.

ICAR 03T is equipped with a motor with a total power of 205KW and a total torque of 385N.m It has good acceleration, excellent cruising range and good power performance.

The car is equipped with driving mode selection, remote control key, Bluetooth key, rear wiper, traction control (ASR/TCS, etc.) and HUAWEI HiCar support, which fully ensures the convenience and comfort of the car experience.

The car introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. Xiaobian thinks that if you really want to buy this car, you still have to go offline to actually experience it.

Guarding Sichuan golden monkey in the depths of the jungle

Xinhua News Agency, Lanzhou, April 23rd　Title: Protecting Sichuan Golden Monkey in the Deep Forest

Xinhua News Agency reporter Lang Bingbing

There is a ravine in the deep forest of Yuhe Town, Wudu District, Longnan City, Gansu Province, surrounded by cliffs on three sides, and the middle stream flows by itself. Yang Zhonglu, 56, dressed in green overalls, was carrying a bag of carrots in his left hand and a pot of corn kernels in his right hand, and his mouth sounded like a monkey. At the moment, there was a noise between the cliffs in front of us, and a group of golden monkeys roared.

This is a male Sichuan golden monkey photographed in Yuhe Park, Gansu area of Giant Panda National Park. Xinhua News Agency reporter Lang Bingbing photo

Not far away, on the observation deck of the plank road, wildlife conservation experts observed the habits of monkeys, while photographers and tourists from all over the world kept pressing the shutter to record the beautiful images of this rare "national treasure".

This is a scene in Yuhe Park in Gansu area of Giant Panda National Park. It is located at the intersection of Qinling Mountain and Minshan Mountain, with a vegetation coverage rate of over 90%. Rare and endangered wild animals such as Sichuan golden monkey, giant panda and antelope and rare and endangered wild plants such as Davidia involucrata live and grow here, enjoying the reputation of "biological community" and "ecological oxygen bar".

Yang Zhonglu’s home is located at the foot of this nature reserve. Familiar with the terrain, since he was in his twenties, he has often assisted relevant departments to go deep into the hinterland of the reserve to carry out a general survey of animal and plant resources. Since then, Yang Zhonglu has become a forest ranger, engaged in daily mountain patrol and wildlife protection. Yang Zhonglu said that during the patrol, he set off from home at 4 am and walked through the dense forest to trace the golden monkeys and observe and record their living habits.

Yang Zhonglu interacts with Sichuan golden monkey in Yuhe Park, Gansu area of Giant Panda National Park. Xinhua News Agency reporter Lang Bingbing photo

In 2017, due to the need of scientific research, the reserve guided a group of Sichuan golden monkeys to live in the lower half of the mountain. In order to take good care of this group of "scientific research objects", Yang Zhonglu and seven other villagers set up eight simple tents around this mountain valley to guard them around the clock.

Wang Chengliang, an associate researcher of Shaanxi Institute of Zoology, was the first expert to study Sichuan golden monkey in Yuhe. He said, "Sichuan golden monkey is mainly distributed in Sichuan, Gansu, Shaanxi and Hubei. The Sichuan golden monkey in Yuhe, Gansu Province, as a species group in the transitional zone between north and south climate, has both southern and northern characteristics, which is of great significance for studying the population diversity of Sichuan golden monkey. " In recent years, Wang Chengliang’s team has been cooperating with local authorities to actively build the West Qinling Field Research Base of Gansu Yuhechuan Golden Monkey.

This is a Sichuan golden monkey shot in Yuhe Park, Gansu area of Giant Panda National Park. Xinhua News Agency reporter Lang Bingbing photo

With the golden monkey constantly entering everyone’s sight, the eco-tourism route of "going to Yuhe to see the golden monkey" became popular inadvertently. Tao Rui, deputy mayor of Yuhe Town, said that more and more wildlife photographers, popular science research teams and tourists rushed into Yuhe to visit this group of "mountain elves", accelerate the formation of tourism formats of mountain homestays and farmhouses, and broaden the channels for people in mountainous areas to increase their income and get rich.

In Yuhe Park, Gansu area of Giant Panda National Park, two newborn cubs of Sichuan golden monkey are climbing. Xinhua News Agency reporter Lang Bingbing photo

Bai Yongxing, director of the Monitoring Center of Yuhe Park in Gansu District of Giant Panda National Park, said that in recent years, relying on the "umbrella protection effect" of Giant Panda National Park, the ecological environment in the protected area has been continuously improved, and the population of rare wild animals such as Sichuan golden monkey has been increasing. Monitoring shows that there are 13 groups of Sichuan golden monkey population in the park, about 1100.

Biden talks about congressional riots： Trump not only lost the election, but also tried to stop the transfer of power.

　　BEIJING, Jan. 6 (Xinhua)-At 9: 00 am local time on the 6th, US President Biden delivered a speech on Capitol Hill in Washington. He called the riots on Capitol Hill a year ago "an armed rebellion" and called former President Trump trying to prevent the peaceful transfer of power.

　　According to reports, Biden first reviewed the scene of the riots a year ago, and then pointed his words at Trump, saying that Trump created a "web of lies" to "pursue power over principle."

　　Biden said, "This is the first time in the history of our country that a president not only lost the election, but also tried to prevent the peaceful transfer of power, and a mob rushed into the Capitol."

　　Biden further accused Trump, saying that "a former president who just called a mob to launch an attack sat in a private dining room outside the Oval Office of the White House, watched it all on TV and did nothing for hours."

　　Biden also said, "But they failed. On this anniversary, we must make it clear that attacks like this must never happen again."

　　On January 6, 2021, some demonstrators who supported the then US President Trump to overthrow the results of the 2020 presidential election forcibly broke into the US Capitol for several hours, causing the joint meeting of the Senate and the House of Representatives to be interrupted. The incident killed five people, including a congressional policeman, and injured about 140 law enforcement officers.

Zhejiang Satellite TV’s ＂China Star Jump＂ calls Tian Liang to go home and dive (photo)


　


　　　 China Star Jump, the star diving reality show created by Zhejiang Satellite TV, will be broadcast next month, following the China Dream Show and The Voice of China. Zhou Jihong, the head of the Chinese national diving team, made an appearance as the general adviser of the program and the head of the jury at the launch ceremony of the first season in Beijing yesterday, while the two-time Olympic champion, "Prince of Diving" Tian Liang, will serve as the star captain, overseeing the formation of his best 10m project. Zhou Jihong, Tian Liang’s mentors and apprentices, who reunited many years later, still hug each other on stage.



　　"Devil Training" will not lose to the Olympics



　　"China Star Jump" was purchased from the Dutch "Celebrity Splash". As the only owner of the international genuine copyright, in addition to the original reality show spirit of "star diving", it has also received the full support of the Dutch and French "international troops" in the construction of stage art, underwater photography and other technologies. It is reported that the program team will select nearly 30 strong and pressure-resistant people from nearly 100 stars such as Xia Yu, Wang Baoqiang, Liu Yan, etc., and will conduct "group competition" after receiving special training from diving Olympic champions such as Tian Liang. Zhou Jihong said that this time, according to the characteristics of the stars, they will be fully enclosed "devil training", which is no less severe than Olympic standards. Since the participating stars are all athletes with no diving experience, they need to overcome the huge difficulties and psychological obstacles of high platform jumping. In order to ensure the safety of the athletes and the fluency of the competition, the training will implement a one-to-one event system, and the "Olympic champion’s coaching team" will also become the standard of the stars. As for the jumping standards and scoring standards, Zhou Jihong said that they will be strictly implemented in accordance with the Olympic standards. It is also understood that the top training venues of the international diving team will also be exclusively open to star athletes. "The venues of the national diving team are the most advanced in the world. Players only need to overcome psychological barriers, and there is no need to worry about safety."



　　Tian Liang wants to demonstrate "10-meter jump" with his wife



　　As a two-time Olympic gold medalist, Tian Liang, who has been away from the jumping platform for many years, admits that the "diving complex" is still deeply rooted. He said: "Now that you turn on the TV, you will habitually lock the sports channel." He even revealed that he joined the program with "selfishness". When he learned that the former national diving team reached a strategic cooperation with the program, and his former teacher "supervised the whole process" as a guest judge, he did not hesitate to choose to join the program. He was immediately ridiculed by the host. "So it’s Mr. Zhou who called you home to dive." As the first time the two mentors and apprentices met on the same stage after many years, Tian Liang and Zhou Jihong embraced each other tacitly on the spot.



　　"In fact, when I jumped the 10-meter platform for the first time, my heart was also full of fear," Tian Liang said. Although he is a two-time Olympic champion, he is still under a lot of pressure to train "Cainiao-level" athletes into "professional-level" athletes. For this, he may "make fun of" his wife Ye Yiqian and demonstrate "mixed double dance". "When necessary, you should also make a strong move, such as letting my wife demonstrate the dance, and everyone may not be so worried." Tian Liang said. And his mentor Zhou Jihong immediately picked up the ante: "It must be 10 meters."



　　Bao Zhang Lunshuo "No Water Test Jump"



　　In recent years, a number of variety shows that focus on star competition have emerged on the screen. In the past, there were various stars competing for dance skills in "Dance Forest Conference", and now there are singers competing for song skills in "I Am a Singer". Watching the stars in a state of competition, facing the fate of being eliminated at any time, the audience will have an inexplicable sense of excitement. However, the field of diving is relatively unfamiliar to the vast majority of stars, which undoubtedly increases the attractiveness of the show. "Diving requires a lot of physical quality of artists, so the selection of artists is strict. In addition, there are three criteria for screening the show, namely, really dare, really dance, and really beautiful." Although it sounds like an "impossible task", the person in charge said that some of the invited stars are already in place, and the stars will start training one after another this month. Bao, Wen Ya, and Zhang Lunshuo have already put into training and canvassed votes on the spot. Bao went into battle with a white headscarf and sheepskin jacket in order to get high marks. He was more confident and declared that "diving is much easier than herding sheep." Zhang Lunshuo had already practiced in advance in private. "Now I stand on the balcony on the fourth floor of my house and look down every day, and feel the feeling of jumping on the platform." Several contestants also seized the opportunity and asked Tian Liang to learn the jumping and entering movements in advance, and staged a "waterless test jump" on the spot.


　

Why are all the singers you love giving concerts？

Original, He Chang, Power Plant

Reporter, He Chang

Editor, Gao Yulei

After three years of absence, the concert finally came back to us, urgent and intense on stage, in the lights, and in the music.

According to incomplete statistics from the power plant, this year, more than 50 groups of artists have put their personal concerts on the schedule, and there have been at least 200 concerts nationwide. Just taking May 20 as an example, nearly 20 singers including Liang Jingru, Liu Ruoying, Zhang Shaohan, Li Yuchun, Li Ronghao, Zhang Jie, Xue Zhiqian, etc. The concert location covers Beijing, Shanghai, Changsha, Zhengzhou, Taiyuan, Quanzhou and other cities. BLACKPINK Macau concert even attracted Angelababy, Ouyang Nana and many other stars to the scene, and the highly anticipated Jay Chou, Mayday and Eason Chan are about to take the stage to sing. So much so that some audience members teased: "The singers you can think of are either holding concerts or on their way to concerts."

However, the entrance tickets for encounters belong to only a few people, and the concerts that are well-received and well-received are ultimately only a few. Behind the strong demand and the hot industry, there are many grass-roots teams who are eager for quick success and fish in troubled waters, planning sloppy projects with poor returns, and over-commercialization driven by interests. The extremely fragmented performance market is also correcting, improving and evolving in the selection of audiences again and again.

Outside of the dreamlike scene, this was actually a winner-take-all game.

Concerts "Bloom Everywhere"

Since mid-February, "traveling all over the country" has become the norm for many people in the performance industry, because there are too many concert projects that require pre-preparation, implementation and even waiting for acceptance. "So I travel frequently and fly everywhere," said one performance industry person.

The return of "retaliation" in the concert market is reflected in the audience level, and it is difficult to find a ticket. Data from the ticketing platform Damai shows that all 12 of Jay Chou’s "Carnival" world tour concerts in three cities have been exhausted in seconds, and the number of tickets for the most popular shows has exceeded 3 million; Xue Zhiqian’s "Out of the Sky" tour data remains high, and Quzhou, Foshan and Zhengzhou have all added. Some industry experts predict that the box office scale of the concert market will reach 3 billion yuan in the first half of 2023.

The Mayday concert even led to the overall heating up of Beijing’s accommodation industry. According to Meituan and Dianping data, during the Mayday concert on May 9, the day of invoicing, the number of accommodation bookings in Beijing during the Mayday concert increased by about 300% compared with the same period in 2019. Among them, the 5km around the concert venue, the Bird’s Nest, increased by 2,400%.

Holding a photo clock in hand outside the venue, shouting out the name of the person on the stage with all their might, participating seriously in the choral part of each song, turning on the flash of your phone to create a sea of stars, even holding up a paper bag just to catch the sprayed colored bars with lyrics – those warm and generous feedback are the most sincere praise and unabashed desire that an audience can give to a concert.

With a sore wrist, he swung the glow stick with another hand; his voice was hoarse, but he refused to stop singing and screaming. A spectator who watched Li Yuchun’s concert on the night of May 21 was so excited that he cried: "Looking at her face and listening to her voice, I feel that the memory of every cell in my body has been awakened. I haven’t seen you for a long time. It’s really nice to have a concert, and it’s really nice to meet."

The same is true of the concert organizers. From the preliminary preparations to the decisive addition under the hot billing, the activism of the organizers formed a wonderful contrast with the madness of the audience. A concert organizer told the power plant that in the past three years, everything from the host company, the stage equipment rental company and the relevant supplier team have lost their working scenes. The upstream and downstream of the performance industry are facing huge cash flow pressure, and naturally hope to speed up the pace. "Everyone has been waiting for so long, and the preparations are basically ready. When there is work to do, of course, they have to rush to do it in a hurry to earn back the money for these three years."

In fact, a considerable part of the above concerts belong to the projects postponed due to the impact of the epidemic, such as the personal concerts of Jay Chou, Zhang Shaohan, Zhang Xinzhe, Xue Zhiqian and other singers, which have been postponed until now and finally restarted.

Of course, there are not a few players who temporarily organize the game. Especially in the more intensive music festivals, there are more than 40 music festival performances during the May Day holiday alone, which can be called a large-scale platter tour of leading bands and musicians.

Zhang Hubin, a former music industry practitioner, believes that the encouragement of consumption at the policy level has reduced the difficulty of concert approval to a certain extent. Therefore, on the one hand, concerts have come together and emerged in an endless stream; on the other hand, more and more non-first-tier cities have begun to get the opportunity to build a stage, which is one of the breakthrough points for promoting the integration of culture and tourism.

At the same time, there is another key reason for the "sinking" of concerts – the schedules of first-tier cities and major venues are extremely tight, and the organizers with strong singers and sufficient preparation in the early stage have already taken the lead, and other participants can only settle for the next best thing. What’s more, the concerts in first-tier cities are too dense, and in order to stagger each other, some organizers have taken a different approach, and instead tend to consider some unpopular cities that lack rich cultural life. "Maybe the passerby plate is not bad."

How to organize a profitable concert?

And beyond the hustle and bustle, a question is in the spotlight: Who will make money in this swarming concert battle?

Several interviewees told Power Plant that domestic concert revenue mainly consists of two parts, one is the box office, and the other is the commercial sponsorship. The former accounts for a high proportion, and the latter is "very small".

When it comes to the box office, the concerts that "sell well" are mainly divided into two categories. One is the very solid projects of passers-by, and the names of the artists are familiar. Jay Chou, Mayday, Eason Chan, Jacky Cheung, Stefanie Sun, and Lin Junjie all belong to this category. "They are all singers we have heard of before. In addition to the fans they have been following, their audience is still wide, and they are aimed at people with medium and high spending power in the true sense." The aforementioned performance industry person concluded.

In the eyes of the above-mentioned concert organizers, these projects can already be predicted to be sold out before the ticket is issued, and only top artists with a certain status dare to test the waters in a new city, or even open multiple games, because "this is a winner-takes-all logic."

As for the second category, there are artists who have come from the draft, with the advantages of a fixed fan base and a considerable base, and a very high level of repurchase. The disadvantages are equally obvious, and the sustainability is uneven – some people can be popular for more than ten years, the output is stable, and they are still active in the front line; some people can’t support a concert at all, and the content value declines sharply. After making a few years of fast money, it disappears.

In addition to the box office itself, making money is closely related to cost. According to Power Plant, concert costs can be divided into several parts such as artist show fees, venue rentals, stage equipment, ticketing platform services, and other costs.

In most cases, in order to ensure the consistency of stage art and lighting, Hong Kong and Taiwan artists used to bring their own stage art and lighting, stage hardware engineering and show fee packaging, and unified expenditure was not related to the box office. Ten years ago, the concert packaging cost of Jay Chou, Eason Chan and other artists was around 5 million to 6 million yuan, and now, this figure is expected to approach 10 million yuan or even higher.

In addition, there is an agency fee of 6% to 8% for the audience to buy tickets from the ticketing platform. The rental of venues, as well as other costs including security and free tickets, can be regarded as the operating costs of the organizers.

According to the above-mentioned people in the performance industry, the rent of main stadiums in various provinces in China is generally 300,000 yuan/day to 500,000 yuan/day, and the rent of stadiums is more expensive, ranging from millions of yuan/day to millions of yuan/day.

Taking the National Stadium "Bird’s Nest", which can accommodate 91,000 people, as an example, holding a personal concert here is the dream goal of many singers. In 2014, Xiang Jun, the executive deputy general manager of the National Stadium Co., Ltd. said in an interview with the media that the benchmark figure for the rental fee of the Bird’s Nest venue is 3 million yuan/day, and the specific venue fee fluctuates with some factors, such as the level and grade of the performance. The higher the number of people attracted, the lower the rent.

In Zhang Hubin’s view, this is an issue involving industry efficiency. The higher the venue utilization efficiency, the higher the income, and the lower the marginal cost; the lower the venue utilization efficiency, the higher the team cost and the worse the execution effect. However, most venues are currently vacant for a long time, the single cost remains high, and the additional costs such as free tickets leave the organizers with little profit margin.

All costs will be carefully calculated and woven into every ticket on sale. The difference between the mainland and Hong Kong concert ticket prices can be used as a note. One audience member grabbed a ticket to Eason Chan’s Hong Kong concert a few years ago, and the ticket price at that time was as high as 980 Hong Kong dollars, which is still basically the same. Compared with that, she mentioned that the price of 1680 yuan, 1880 yuan and even 2,000 yuan in the mainland is now "really expensive". "In Hong Kong, the cheapest ticket price is about the same as watching a movie."

Process and the roles behind it

For the audience at the lower reaches of the industry chain, ticket platforms such as Damai and Maoyan are the closest players. But in the whole process of concert preparation and completion, ticket sales are just one link.

Approval is the starting point of a concert, and only a series of permits can be obtained to hold the event. But before that, a number of preparations have been completed. First, the organizer contacts the artist team or the agency about the tour plan to determine the location, scale, theme, creative direction. Then, the organizer calculates the cost, gives the budget and box office planning. After the initial formation of the plan, the materials can be summarized and submitted to the local culture, public security and other relevant departments for approval, and after receiving the approval, the pre-sale will be started on the ticketing platform. With the completion of the invoicing, the stage construction of the venue and other work will be carried out step by step and in an orderly manner. A set of processes runs down, from the beginning of the preparation to the end of the performance, the whole cycle can be as short as two or three months, as long as half

Under normal circumstances, in the operation of a personal concert, the artist and the agency behind it control the content itself, which is at the top. The organizer is responsible for paying for it. In addition to personally connecting with the stage art and lighting design teams, it can also cooperate with some co-organizers, namely local performers. The latter undertakes tasks such as assisting with approval and on-site execution, and some of the platter concerts that rely on sponsor resources are also completed by them. It is worth mentioning that the role of the organizer is not fixed, and sometimes the artist agency itself can also be the organizer.

Then there is the ticketing platform, which involves exclusivity and distribution. In the past, the exclusive ticketing platform meant that there was only one ticket, but now the "general ticketing agent" gets most of the tickets, and other ticketing companies divide up the rest, the person in the performance industry said. The key here is the ticketing system used, such as whether the ticket is from Barley or from Cat’s Eye on the face of the ticket.

In addition, more detailed roles such as stage construction team, security, volunteers, etc. will also appear one by one. At this point, the character puzzle behind a concert has been roughly completed.

It should be noted that although there are many roles and the domestic performance market has maintained rapid growth before the epidemic, the industry branding trend is weak, and there is no pusher comparable to Live Nation – the global live performance industry giant, which covers ticketing, performances, and entertainment marketing solutions. There are more than 26 million visiting users every month, and more than 20,000 performances are produced for more than 2,000 artists around the world every year, reaching 200 million consumers through live performances and multiple platforms.

From a model perspective, CMC Live Chinese cultural performing arts is the closest to it. As a performing arts platform under Chinese culture, it formed an alliance with 21 leading performance companies in various provinces and cities at the end of 2017, covering the whole country. The aforementioned performance industry person told the power plant that the resource-centralized CMC Live Chinese cultural performing arts can participate in the preparation of most concerts, and its market share is bound to be very high, but even so, it is far from a monopoly.

"Because the industry is extremely fragmented, artists are also scattered in multiple agencies, and the size of concerts and the ability of artists are different." Based on the size of the venue, the concert market can be divided into four categories. From the smallest Live House level, to theaters that can accommodate one or two thousand people, to stadiums with as few as three or four thousand people, and as many as ten thousand people, eventually evolving to stadiums with 20,000 or 30,000 people in small venues, 50,000 or 60,000 people in large venues, and even higher. From small to large, it constitutes a growth path for an artist to hold concerts, and also creates different opportunities for companies of different sizes. For example, some companies only host concerts above the stadium, while others prefer to cooperate with fixed agencies.

Mr. Zhang noted that the gig industry has so far grown that such a huge market has not been able to produce a true "Chinese version of Live Nation" because every city has at least one company that can act as a concert organizer. "This company can’t be bypassed in any way, which makes it impossible for a higher-level national performance organization to exist. There is no way, and it cannot be worn at all."

Strength and professionalism win

In fact, the bigger contradiction at the moment is that the performance industry urgently needs to regain the "territory" that has been lost for three years, and is delivering products with doubled production capacity. However, in the face of such a high concentration of the market, although the demand for watching concerts has been concentrated, the overall consumption power is ultimately limited, and the audience’s enthusiasm, attention and freshness for concerts under irrational demand will always be exhausted one day. "This must be a game of drumming and passing flowers, which has been passed on until a certain point suddenly collapses. Some music festivals are already losing money," Zhang Hubin said.

Especially in cities that have never held concerts before and have been overdeveloped, "this phenomenon will be more obvious in the second half of the year, and it will be found that tickets cannot be sold," the aforementioned performance industry person added.

Once the attendance rate is low and the scene is empty, it will not only be detrimental to the survival of the organizers, but also directly affect the position of the artists in the performance market. The reputation of the latter’s concerts has declined, the number of concerts has dropped sharply, and the city level is getting smaller and smaller, and the overall scale is getting smaller and smaller.

A former music industry figure believes that for some idol artists, concerts are as important a source of income as endorsements and variety shows. On the one hand, they are not singer-songwriters and lack copyright income; on the other hand, if there is a small audience outside fans, the income generated is not even as good as the so-called platform Divine Comedy.

This may explain why artists who have not released a new album for a long time are also keen to hold personal concerts – for income. However, the bigger role of concerts is communication. Every time an artist goes to a city, thousands or tens of thousands of people will meet and fall in love with him again, which can be regarded as a ground marketing method to continue his career. If the box office performs well, the commercial value of the artist will be further enhanced.

Over the past decade or so, concerts have operated in a relatively fixed mode, with both deep-rooted professional companies that fully understand the music industry and grass-roots teams who have jumped into the game to make a fortune. The above-mentioned performance industry people predict that this situation will change from this year after the baptism of uncertainty. That is, concert resources will be more close to companies with strong strength, strong professionalism, good at integrating high-quality content IP, accurate judgment and decisive execution.

"Concerts are a kind of high-risk investment, and tens of millions of yuan will be invested at every turn. Everyone wants to cooperate with a strong, professional and reliable team, and the requirements for the organizers will become higher and higher. It is not very likely that an external company wants to come in and do concerts casually." The person added.

No matter how the industry wind continues to blow, what audiences really care about is whether they can grab tickets to the concerts of their favorite singers. This seems to be an unsolvable problem under the premise that there is a certain proportion of free tickets, the gap between the number of votes and the number of people who grab tickets, and the nature of popular concerts tends to be financial, with huge hidden interests behind them.

Recently, Liang Jingru and Liu Ruoying’s concert in Shanghai has implemented the "strong real-name system" ticket purchase rule, that is, "person, certificate and face" are integrated, and you must carry your ID card bound to the ticket, verify the ID information and pass facial recognition before you can enter.

It seems that this does effectively limit scalper scalping behavior, but it has also evolved into a double-edged sword. Since refund and transfer are not supported, tickets can only be wasted when the audience encounters emergencies. What’s more, the gift of tickets is not limited, and the restrictive effect is only for the kind of grabbing, as well as ordinary audiences.

Even so, a standardized and flexible ticketing system is still the development direction of the future performance market. If the concert is a beautiful dream, except for the lucky few who get tickets, more people are still lining up and waving the number plate of love. In the original vision of the dreamer, the opportunity to dream should belong to all equally.

The original title: "Power Plant: Why are all the singers you love holding concerts?"

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Angry criticism of Xiaomi TV built-in 3721-style stubborn cable TV, one trick to teach you to completely delete the built-in service

As we all know, in 2014 and 2015, Xiaomi TV was still very popular among rice fans, and it was also one of the first choices among many consumers who wanted to change TVs at that time. Of course, it is not what it used to be. Now major manufacturers also make TVs, such as OPPO, Huawei Honor, TCL, etc., so there are more choices now, but six years ago, Xiaomi TV was definitely the first choice for many consumers, especially rice fans. I bought it when Xiaomi TV 2S launched the collector’s edition, because at that time, the first edition gave Xiaomi TV soundbars and subwoofers, which was still a great value.

At that time, after buying the Xiaomi TV 2S, it could be said to be very smooth, but the TV was probably similar to an Android phone. After five or six years, the TV was slightly stuck but still easy to use. Until a few days before the Spring Festival in 2022, the TV suddenly became incomparably odd. Switching the screen left and right by pressing the remote control was one card and one card. If you press too much, it will run around, which is always very laggy. And there is a big problem. I used to set the HDMI1 signal for the elderly to automatically enter after booting (it is the Tianyi box sent by Telecom Broadband to watch TV for free), but now it doesn’t work. After booting, I can’t directly enter HDMI1, and among the signal sources, the default check is selected on a signal source called "Cable TV".

This "cable TV" is not another "cable TV". The CCTV and satellite TV in the TV box of my home telecom are all free, and the elderly can change the channel at will, but the "cable TV" on the main page of Xiaomi is not like that. According to the content comments posted by Weitoutiao, some netizens say yes, and some netizens say no, so this service is completely based on the region. At present, some Hebei, Henan, Hubei, Gansu and other places basically have it. What is the biggest problem? This "cable TV" is not free, and it will make the TV special.

Not to mention that the elderly will be induced to click on this cable TV, I clicked on it the first time I saw it, but after clicking on it, CCTV1 will actually prompt that you can only watch it for free for 2 minutes, and other CCTV satellite TV without the "trial" icon will simply not be able to watch it at all, not even for 2 minutes. Isn’t this a fool? Watching the Spring Festival Gala can only be watched for 2 minutes? I was stunned, and I still wondered why the box sent by Telecom was charged? That’s not what I said at the beginning, but when I took a closer look, it wasn’t a Telecom TV box at all, it was Xiaomi’s built-in cable TV service.

Originally, I watched a CCTV satellite TV for free, but after accidentally clicking on your cable TV, I also asked me for an annual fee of 159 yuan. Other content charges are not enough. Now Xiaomi Film and Television members, children’s growth members, family members, education members, Karaoke members, a bunch of member charges are not enough, and a cable TV member is created. How can you do this?

Some netizens commented before that it can be uninstalled with the CX file manager. I also uninstalled the remote adb on my computer, but it didn’t work. The entrance of "Cable TV" will still be displayed under the main page. This is loaded in the cloud, and the user has no permission to delete it privately. Even if you uninstall the app, as long as you click on the content of the cable TV on the main page, it will automatically install it again, which is comparable to the "3721 rogue software" of the year. What should I do?

Don’t worry, here’s the key. Here’s the solution:

1. Call the official customer service of Xiaomi on 4001005678 and make an appeal. You can say this: "My Xiaomi TV did not have the entrance of cable TV before, please cancel it for me now."

2. Xiaomi customer service will ask you for the MAC address and platform number of your Xiaomi TV (if it’s ok, please @me in the comments, I have other ways).

3. Wait for 1-3 days. On the second day, my Xiaomi TV 2S cancelled the cable TV entrance on the main page, and on the third day, the cable TV entrance in the signal source was cancelled, and the processing was completed.

Xiaomi customer service will ask you the MAC address of the TV. The specific location is here. Press the up button of the remote control directly on the main page, then find "User Feedback" on the far right, and click to enter.

Then at the bottom of the user’s feedback is the MAC address of your Xiaomi TV. When Xiaomi customer service called for the first time, they only asked for the MAC but it couldn’t be solved. The second call asked for the platform number in the lower right corner before it was processed. In other words, they need the MAC address and platform number to cancel the cable TV service for you. Just tell the customer service these two.

After processing the interface, the "cable TV" service can no longer be seen on the main page and the signal source, avoiding the elderly from accidentally clicking into the "Xiaomi Cable TV" that charges.

Through this incident of Xiaomi TV privately adding cable TV services to users without providing users with active uninstallation and deletion, I had to think deeply. That is: when I did this, it was 4001005678 and 01012315, and finally several phone calls to solve this problem. There are still many Xiaomi TV users in real life. They don’t know how to delete it, and may choose to tolerate it, or even be forced to accept and endure this situation. In addition to young people, in fact, there are many left-behind elderly people who are also using Xiaomi Smart TVs, but are current smart TVs really "smart"? Is it sometimes too "smart"? Although Xiaomi TV 2S was a product from a few years ago, it was always very smooth. After adding "Children’s Paradise" and "Cable TV", it became extremely stuck. At present, I have solved the cable TV problem, but I can’t delete the children’s paradise, so the TV is still somewhat stuck compared to before, but I still can’t help it.

Smart TV, I think it should be a TV that can watch TV first. If even watching CCTV satellite TV becomes a luxury, or it becomes a burden, what fun is this kind of smart TV? I do not deny the large amount of film and television resources brought by smart TVs, but TV manufacturers, can you be a little more pure when making smart TVs? Don’t impose some "garbage" services that you think are good for consumers, okay?! I hope the relevant leaders of Xiaomi TV can see this article. I wish all TV manufacturers pure growth and don’t become the next "3721" rogue team.

Live broadcast with goods, no need for the next Viya Li Jiaqi.

Wen | Deep Burning, Author | Li Qiuhan, Editor | Jia Wei

The live broadcast platform is trying to get rid of the dependence on the head anchor.

Recently, the most obvious signal came from Aauto Quicker. The listing is just around the corner, because e-commerce occupies an important part of its commercial map, its subtle relationship with Simba, the anchor with the goods in the head, has once again become the focus of discussion. According to public data, in 2019, Simba and his family announced that the total GMV of their live broadcasts reached 13.3 billion, and Aauto Quicker’s prospectus showed that the total GMV of Aauto Quicker e-commerce was 59.6 billion that year, which accounted for nearly 25% of Simba’s family. However, in the third quarter of 2020, according to the statistics of Gecko Watch, a third-party data platform, Simba family’s e-commerce flow only accounted for 6% of the GMV of Aauto Quicker e-commerce in the quarter, and its relevance and influence were greatly reduced.

Taobao is also weakening the influence of the head anchor on the platform. According to People, a person familiar with the matter said that in 2020, Simba had negotiated with Taobao, saying that he could live on Taobao and be the head anchor within one month, but Taobao refused because Taobao wanted to promote brands and businesses to broadcast themselves, and did not want the anchor to be the only one.

Xuande, general manager of Taobao Content E-commerce Division, also stressed in an interview with the media that more than 70% of the transactions of Taobao live broadcast came from self-broadcasting in stores, 30% came from live broadcast by people, and the GMV of Taobao live broadcast in Viya and Li Jiaqi accounted for less than 10%.

Except for Tik Tok, who joined the e-commerce battlefield relatively late and is still supporting the head anchor and improving the live broadcast ecology, Taobao and Aauto Quicker have chosen to weaken the influence of the head anchor, and the purpose is self-evident.When the traffic is too concentrated, it will be choked by a single factor, which is not conducive to the ecological health of the platform.. However, the absolute resources of the head anchor bring absolute bargaining power, and the unit price of the product customers is pressed against the cost price. More than one merchant told Deep Burning that cooperation with the head anchor is "to a large extent losing money", and it is also not conducive to the development of the industry.

This is the reason why Aauto Quicker supported small and medium-sized businesses with 1 billion traffic and hundreds of millions of cash subsidies, and Taobao Live announced the opening of six support programs for small and medium-sized anchors.The platform began to look for the backbone of the live broadcast industry besides the head anchor..

According to the prediction of the third-party data platform Mama Chan, the scale of live e-commerce will be expanded from 1.05 trillion yuan in 2020 to 2 trillion yuan in 2021, and the penetration rate will be as high as 14.3%, and the industry will continue to maintain a high-speed growth trend. The anchor team also needs to enter a new stage, which requires the orderly growth of the head, middle waist and tail anchors, as well as the development of professional and refined personnel quality.

The next step of live broadcast with goods is not the next Viya, Li Jiaqi and Simba.

Nearly 100 million people snapped up online, and products with a price of 10,000 yuan were emptied in one second. In the live broadcast rooms in Li Jiaqi, Viya and Simba, consumers can easily buy the lowest-priced goods in the whole network and enjoy the benefits. However, the carnival of consumers is not so beautiful in the eyes of merchants, MCN institutions and even platforms.

"To broadcast live in Viya, Li Jiaqi, is to pass your head," more than one merchant told Deep Burning. With brand endorsement, online sales have soared, and the benefits brought by the head anchor to the merchants are direct, but the hidden cost behind it can not be ignored.

There are too many businesses eager to go to their live broadcast room.The queue is slow, the waiting period is long, and the ultra-low price is almost equal to the cost.. "It’s almost selling at a loss." Zhang Fei, a food merchant, once cooperated with Viya. After deducting the courier fee, tax, labor cost and commission fee, the customer unit price given by the other party was "almost just a zero". The Simba family’s bargaining power is more famous in the industry. Previously, some merchants revealed that the Simba team would calculate the cost of each link of the product and cut it to almost the ex-factory price. "It was cut according to the top of the world."

When the head anchor has a strong voice, how passive is the business? Zhang Fei confirmed a rumor in the industry that domestic manufacturers need to make a "choice between two" in the face of Li Jiaqi and Viya. Going to Li Jiaqi means that it is impossible to go to Viya to bring goods, and merchants have no choice.

Even the glory of the mobile phone brand has faced the challenge of Simba. In September 2020, Glory refused to give a pair of headphones temporarily, so Simba asked the fans to refund, and said, "I just told the boss of Glory what I told you. I lost 40 million yuan and didn’t hand it over to you. I’m sorry I didn’t hand it over." Although the final incident ended in Simba’s apology, it also serves to show.

More importantly, for merchants, cooperation with the head anchor is only the beginning, and ultra-low prices have also laid hidden dangers for future cooperation.

"The anchors who have cooperated well before will take the unit price of Simba in Viya, Li Jiaqi as the standard, and think that we still have room to lower the price." Zhang Fei is somewhat helpless. At the same time, the head anchor has a large amount of goods and has requirements for inventory. It is also a lot of pressure for merchants to increase inventory, adjust goods and dispatch orders in a short time. "And the head anchor has obvious effects.But a business can’t move for a few months.",Wang Songjie, head of the food business Koushuiwa live broadcast, concluded.

Businessman Lao Zhu told Deep Burning that many high-quality businesses are playing long-term, with high-quality products but small inventory and low gross profit. "The head anchor lowers the price, basically,It’s like squeezing the merchants dry at once, which will lead to the real high-quality merchants’ flinching from the live broadcast.”。

The low-price strategy of extreme compression is practical for consumers, but the ultimate price of profit-making will be transferred to merchants, which is not conducive to the long-term development of the industry. In addition, the industry resources are constant, and the growth of small and medium-sized anchors is difficult under the head anchor take all mode, which also puts pressure on MCN institutions to incubate anchors.

Ming Na’s MCN organization began to lay out anchor incubation as early as 2019, and completely abandoned it in the second half of 2020. "At present, the anchors are only divided into Li Jiaqi Viya and other anchors. The data of these two anchors have soared, and most of the traffic has been divided. The remaining anchors have no right to speak in the merchants, and the effect of bringing goods once or twice is not good. The merchants have no patience to cooperate, forming a vicious circle, so they simply don’t do it," she explained. Wang Nan’s MCN organization is still insisting, but he can’t help but sigh, "They are so strong that they make others look small.”。

In Wang Nan’s view, the head anchor is a double-edged sword in the industry. "Without Li Jiaqi and Viya, so many people wouldn’t want to be anchors, and so many consumers came to Taobao to watch the live broadcast because they brought in traffic." But he also admitted that when the industry developed to a certain stage, it could not be supported by only one or two people.

The platform also does not want to be kidnapped by the head anchor.

This is also an important reason why platforms represented by Taobao, Aauto Quicker and Tik Tok spend money and resources to support small and medium-sized businesses. A person in charge of the head MCN organization close to Taobao told Deep Burning, "The platform will not tell us what kind of anchors to look for, but it will ask the head organization to recruit many anchors, and it must reach the number." The platform hopes that under the horse racing mechanism, a powerful anchor will emerge.

In November, 2020, Aauto Quicker E-commerce announced that it would provide hundreds of millions of cash subsidies to small and medium-sized businesses, in addition, it launched the "Good Things Alliance", lowered the recruitment threshold of "10 billion subsidies" anchors, and supported middle-waist anchors to bring goods with 10 billion subsidies, which was also an initiative made by Aauto Quicker to support small and medium-sized businesses.

Tik Tok started late in the field of e-commerce, and at present there are relatively few actions for small and medium-sized anchors. "At present, the platform still needs to be influential, such as stars or high-traffic KOL outside the station," an industry practitioner close to Tik Tok told Deep Burning.

The platform has launched a support strategy based on its own advantages. So, what is the current effect?

According to the data of online celebrity today, as of December 21st, 2020, a total of 346 anchors have brought more than 100 million goods annually in 2020. Specific to the platform, in the "100-100 million" range, there are 147 people in Aauto Quicker, 97 people in Taobao and 73 people in Tik Tok. In addition, there are 18 anchors in Aauto Quicker who bring goods in the range of "1 billion-10 billion" every year, 12 more than Taobao’s 6. In contrast, Taobao is more dependent on the head anchor, Tik Tok is still supporting the head anchor, and the performance of Aauto Quicker anchor with goods is relatively more balanced.

Zhang Fei, a merchant, told Deep Burning that he was confused when he first came into contact with the live broadcast, and he could only "blindly select" and "try one by one" on the platform. After stepping on countless pits, he took the initiative to establish a stable cooperative relationship when he met a good anchor.Voting with their feet, businesses are also screening out the anchors they need..

Beyond the aura of the head anchor, with the development of the industry, anchors that are more in line with the needs of the industry are emerging. According to the feedback from many insiders, Deep Burning summed up four types of anchors needed by the industry in the future.

  • Star anchor of deep cultivation industry

Not all star anchors make businesses "talk about the tiger". For stars who want to work hard in the industry, time has become a test stone.

One year later, the star anchors represented by Ji Jie, Shen Tao, Dani, Ye Yixi, Lin Yilun and Li Xiang have a stable cooperation team, and regard live broadcast as a career. Although ROI is hard to match with the head anchor, it has a stable output of goods. More than one merchant told Deep Burning that it has already had a stable cooperative relationship with the above-mentioned star anchors.

The MCN organization has a long-term cooperation with the star anchor. Fang Jian, the president, told Deep Burning, "In fact, as long as the live broadcast can persist, artists will generally get results if they give a fixed live broadcast time every week."

At present, the industry is canceling the pit fee and developing in the direction of pure commission, which is still rare among star anchors.However, with high conversion rate and firm pit position fee, the conversion rate and low pit position fee will decrease accordingly., has been stably regulated by the market. In this battlefield where live ammunition looks at the conversion rate, they are also facing cruel competition.

  • Vertical domain professional anchor

Yang Ge, the founding partner of Xingyi Capital, once told Shen Yan that in 2020, the traffic platforms in the live broadcast field are all doing the god-making movement of the head anchor.In 2021, there will be differentiation, that is, cooperation with different vertical industries, such as second-hand luxury goods trading, maternal and child industries..

This is indeed becoming a reality. Restricted by the category, it is difficult for vertical anchors to have the sound volume of all-category anchors in the head, but thanks to their professional background, they have a more solid knowledge reserve in the vertical field than comprehensive anchors, which is easier to gain the trust of consumers and is sought after by merchants. Take the maternal and child category as an example. "Mothers pay great attention to their children’s growth. If they are willing to buy products with an anchor, it means that they already have strong trust. This kind of anchor is very sticky," said Ren Yanyan, director of marketing at MCN.

Koushuiwa, a food brand, has conducted a lot of live broadcast cooperation in Aauto Quicker. Wang Songjie, the person in charge of live broadcast, told Shenzhan, "The next step will be to find a big anchor cooperation. At present, the brand is still in the development stage. At this stage,Twenty anchors with 500,000 fans may be more effective than one anchor with 10 million fans.”。 They aimed at the mid-waist vertical anchor on Aauto Quicker and made a live broadcast plan, which also achieved the effect of broadening online sales and popularity.

  • Brand self-broadcasting

Chen Minghui, director of content operation of Dasheng Media, predicted that "in the future, live broadcast will develop into personal branding and brand personalization", and brand self-broadcasting is the performance of brand personalization, which is an obvious trend in the industry.

How to gain the trust of consumers with live broadcast is the threshold, but for brands, it has been endorsed in the hearts of consumers for many years, and it is more direct to recruit anchors for training than to find third-party anchors.The anchor of brand recruitment can also be highly matched according to brand positioning.. MCN organization Jitao has the experience of being a live broadcast training anchor for first-line jewelry brands. Ren Yanyan told Shen Yan that when recruiting anchors, brands not only pay attention to the requirements of image and temperament, but also pay attention to whether the anchors have the background of studying abroad and have requirements for cultural heritage.

Li Haizhen, the founder of Dorado, a domestic beauty brand, settled in Aauto Quicker, and accumulated 680,000 fans in three months. The total sales volume of small shops in Aauto Quicker exceeded 468,000, and the benefits increased significantly through brand self-broadcasting. In Aauto Quicker, Jamie Milan, a small brand of children’s wear, steadily accumulated fans through short video preview and live broadcast, and after only two months, the daily GMV was nearly 10,000.

  • Self-broadcast by merchants/self-broadcast by original goods

For small and medium-sized businesses, inviting anchors is under great pressure, and self-broadcasting is also a good path. In the development process of the live broadcast e-commerce industry, self-broadcasting by merchants will also become an important force to support the market.

According to the data released by Taobao in early 2020, 70% of the turnover of Taobao live broadcast comes from store live broadcast, and in terms of the number of games, merchants account for 90%. Ren Yanyan told Shen Yan that when consumers searched for the product on Taobao, they already had a consumption scene and willingness to consume. "If there is a live broadcast in the store, consumers can directly ask what they want to know, and the anchor will blow a little. It is easy to reach a deal, and we all recommend merchants to broadcast it themselves."

Brother Taiping is an early live broadcast merchant on Aauto Quicker. He broadcasts the real life of herders and accumulates fans on the platform. He told Deep Burning that in order to build trust, "customers can return it if they are not satisfied with it after receiving it." This kind of merchants with community culture broadcast themselves, which has a higher conversion rate than ordinary live broadcast. "There are more than 300,000 fans at present, but the effect of bringing goods is good. In 2020, they can bring 8 million pieces of goods a year, and the maximum consumption of iron powder is 10,000 or 5,000." There is nothing wrong with it, he said.

Sister Mi, a clothing merchant, entered Aauto Quicker in June, 2019, without brushing gifts, attracted accurate fans through short videos and live broadcasts, and self-broadcasted by the merchant based on the trust foundation established by Aauto Quicker community ecology. In November, 2020, she became the tenth in the Fat Ball Data "TOP50 of Live Broadcast Sales", with a GMV exceeding 1 billion in the whole year, and rapidly grew into the head anchor of the clothing industry in Aauto Quicker. According to Sister Mi’s team, with the increase in sales, their clothing factory has expanded from hundreds to thousands.

According to the data of online celebrity today, in 2020, a total of 346 anchors will bring more than 100 million goods a year, and the anchors at the middle and waist are also jumping upward. Together with small and medium-sized businesses and anchor echelons, the pyramid structure of the anchor team in the live broadcast industry with goods is taking shape. However, Wang Nan said frankly to Shenzhan that "talents in every industry are scarce, and good anchors can’t be found casually". How to cultivate anchors recognized by businesses was once a difficult problem in the industry.

Ren Yanyan revealed to Shen Yan that because the live broadcast of clothing has low requirements for anchors, MCN institutional incubation anchors often choose clothing to cut in. "Live clothing, as long as the anchor looks good on the body, the product is cost-effective, and it is easy to make an order by explaining the interest points to stimulate consumers. However, beauty requires the anchor to have a certain content and grass planting ability, and the requirements are higher. There are only fans, but their own ability to explain and understand the brand is poor, and the effect of bringing goods is not necessarily good. The clothing anchor has reached 300,000-500,000 fans, and it is difficult to transform into other fields. "

Not only is it difficult to incubate high-quality anchors, but the reality in front of the anchors is that,Not every category has a chance to have a vertical anchor..

"For example, it is impossible for the audience of electronic product anchors to change their mobile phones every day", Ren Xiyan told Shen Yan, except for products with large profit margins such as beauty, mother and baby, and products with large audience and high consumption rate such as food and clothing, which can support vertical anchors, many anchors tend to develop in a comprehensive direction after gaining a foothold in the vertical field. "Otherwise, if they stick to one category, their income will not support them to survive."

It is difficult to cultivate anchors, and the upside of vertical anchors is limited. However, this does not mean that after a year of rapid development, the industry has not honed a set of mature methodologies for cultivating anchors.

According TOP50 the big data of the small gourd, in the second half of 2020, about half of the three major platform anchors will be signed by MCN organizations. At the same time, MCN organizations show obvious platform inclination, Bajia Entertainment and Huayao Culture aim at Aauto Quicker, while Taiyang Chuanhe, Weilong Culture and Worry-Free Media with stronger content attributes grow rapidly in Tik Tok, and Qianxun, Mosquito Club, Nas and Taobao cooperate closely.

The advantages of mature MCN institutional incubation anchors are being highlighted. Take Qianxun, where Viya is located, as an example. Although it cooperates closely with Taobao, Qianxun successfully hatched a talented rabbit on Tik Tok in the past year, bringing 620 million goods a year, ranking eighth in the Tik Tok list. Looking at the Internet with a mature style of play, in a short time on the Aauto Quicker hatched the head anchor Yu Dagong. This is the first e-commerce anchor hatched by an e-commerce organization, which does not belong to any Aauto Quicker family, and the single-game payment amount has exceeded 300 million. After the launch of the powder-raising tool in Aauto Quicker, a number of mid-waist anchors have grown rapidly.

To build a big son of Yu, the network chooses the horse racing system. Fang Jian told Shen Burning that when cultivating the eldest son of Yu, there were 10 anchors competing in the same batch. In the first month, 50% of them were eliminated according to the data. After half a year, the eldest son of Yu finally won and became the target of the company. Next, he spent money and resources. He did not hide the company’s support and investment in Yu Dagong, and admitted that he was a "RMB player" in the industry.

“Many colleagues also come to consult, in fact, everything is full.Others smashed 2 yuan, I smashed 4 yuan, others smashed 4 yuan, and I smashed 8 yuan. You only spent 10 thousand yuan. What can you analyze? You have to hit 1 million first anyway. Then, the live broadcast data is disassembled and optimized, and how much it costs to buy a small store and how much it can earn with live broadcast, so as to find a profit balance point. If you lose 5 points, try to earn back the commission. "Fang Jian said. Reasonable use of the platform powder-raising tool, through data optimization, the powder-raising model is obtained, and in the same way, Li Xuanzhuo, a popular anchor who is good at wine, is hatched from afar.

Aauto Quicker has launched Xiaodian Tong and vermicelli, the purpose of which is to improve the speed of vermicelli increase and the transaction conversion rate of small and medium-sized businesses and anchors. The person in charge of Taobao Live also said that live e-commerce is developing at a high speed, and many small and medium-sized anchors are in their infancy. The live broadcast e-commerce ecosystem is constantly iterative. With the gradual establishment of industry norms and the increased support of the platform, the new generation of professional anchors are also gaining growth channels.

"The delivery speed is fast, and it has a certain product promotion effect. The effect brought by live delivery is obvious." Merchant Lao Zhu does not hide his optimism about the live delivery industry, "but the premise is to find an anchor suitable for his product.If the anchor and the product are not well matched, it is likely to be a nightmare to blindly pursue the main broadcast volume of the head.. "He added.

After the first food transformed and developed by the company gained a firm foothold through live broadcast, they are developing a second product recently. With previous live broadcast experience, they are now looking for an anchor, "not as confused as before", he said.

* At the request of interviewees, Zhang Fei, Wang Nan, Lao Zhu and Ming Na are assumed as pseudonyms.