Lu Yishe (people’s vision)
Core reading
In the 2017 "Government Work Report", it was proposed to "support and guide the sharing of economic development". At present, bike-sharing and shared cars are developing rapidly, and shared office is also on the rise. So, what is shared office? For enterprises and society, what value and prospect does shared office mean? Please see the reporter’s field investigation in Shanghai.
Save money and time.
■ A seat can be rented, and startups can also work in the city center.
Cheng Yin never thought that the office was done so quickly, and it was in Jing ‘an District in the center of Shanghai!
"A person’s office, rent an office? It’s hard to think about it. However, if you find WEWORK, you will get it in one go. " Cheng Yin said with a smile. Cheng Yin’s company is called Miller Mifan Fashion Company, which was established in Hangzhou in the second half of 2014 and entered Shanghai at the end of 2016 to set up a marketing center. Cheng Yin is the first employee. "Fortunately, our founder has long heard of WEWORK and decided to rent it through WEWORK."
Online application, on-site viewing, the office of WEWORK Yanping Road attracted Cheng Yin at once: a relaxing office environment, a seat for rent. "It suits me perfectly. As long as I rent a seat, I don’t have to worry about other things anymore!" Cheng Wei said.
Cheng Yin rents a seat for more than 3,000 yuan per month, which sounds expensive at first glance. "However, it is still very cost-effective. I only paid a seat fee, but the meeting room and WiFi are free, the tea and coffee in the tea room are free to drink, and each person can have 120 pages of printing opportunities every month, and the electricity and property fees are also free. More importantly, I don’t have to consider renting an office, decorating and buying furniture. How much time has I saved! "
The WEWORK rented by Cheng Yin is located in Jing ‘an District, Shanghai, and the daily rent per square meter of the commercial building is 8-mdash; 10 yuan. "But WEWORK makes it easy for a startup to enter the city center!" Member companies can add seats as needed. In less than two months, Cheng Yin, who keeps recruiting new employees, has applied for a quadruple room.
Interestingly, individuals can also rent a "farewell dinner" or "mobile station" at WEWORK. "Most of these people are lawyers, accountants, consultants, etc. Their working hours are not fixed and they can come at any time." The staff introduced.
Community-oriented
■ Share global resources and connect with the international market to form a win-win situation.
WEWORK originated in the United States, but because China investment company — — Hony Capital invested in its US headquarters and joined the board of directors, and its development in China has obviously accelerated.
In just over a year, WEWORK has taken root in Shanghai, entered Hong Kong and Beijing, and has 8 office buildings all over the country. In Hong Kong, the first WEWORK building in Causeway Bay was nearly 80% as soon as it opened. In Shanghai, the East China Sea Center, which is about to open, has not yet opened, and there is a big customer … …
Although the supply of commercial buildings in Shanghai has exceeded the demand, shared office is favored for reducing costs. For example, joining a member rental station in WEWORK saves 30% compared with renting an office independently & mdash; 40% of the cost and the working environment is comfortable.
The most important reason lies in its "communization" and "communization". Members enjoy not only seats and public spaces, but also global resources: members can find seats in WEWORK buildings in any country and any city for free, and they can also communicate with 100,000 members around the world at any time to gain potential customers or fans.
Cogobuy is an intelligent hardware platform company founded three years ago. Its net name is "Hard Egg" and it has rented 34 workstations in WEWORK. "We hope that through this platform, we can meet international partners and communicate and cooperate with other international members." Zhang Wenzhao of Ketong Core City said.
In today’s economic globalization, the connection between international markets is particularly important for many companies. Zhao Linghuan, chairman and CEO of Hony Capital, explained: "It will cost a lot to find someone to design, manufacture, develop and reuse in new york, but if this demand is placed in WEWORK’s online community, it is possible to find a low-cost supplier as far away as Shanghai. On the contrary, so do members in Shanghai. This has formed a win-win situation. "
The rise of local sharing
■ With the increasing diversity of modes, enterprises can have more suitable choices.
Fang Ming and a group of Peking University people founded the "three-care talents" who specialize in recruitment, and settled in the sugar town where they worked together; Teddy (Shanghai) E-commerce Company founded by Yao Zongchang mainly serves people who dry clean clothes, and chose Zhongchuang Space in the Science Park of Shanghai University of Engineering Science to develop from several workstations to more than 500 workstations … … WEWORK is not the only way to share office in Shanghai.
Drawing on WEWORK’s model, many shared office spaces have emerged in China, and sugar cube towns and clubs have grown rapidly.
Wan Li Jiang, the founder of Sugar Cube Town, said: "WEWORK is the founder of the shared office model. There are many aspects that we are difficult to learn, but the shared office space created locally is also unique."
At present, there are generally three ways to share office: creating space, accelerator and joint office. "Many of Zhongchuang Space and Accelerators are start-ups, even in their infancy. Many companies enjoy free workstations and enjoy different services according to different growth progress. Some workstations are properly charged, and they may get more investment because of their development and growth. The main mode of joint shared office is the paid workstation and the public space outside the seat. "
WEWORK has many mobile stations, and Sugar Cube Town intends to reduce the number of mobile stations. "Most China members still pay attention to privacy. We are more fixed rooms and are very popular. Also, WEWORK provides free beer, while managers in China don’t want employees to drink alcohol during work, which is basically not provided. " Wan Li Jiang said.
No matter how differentiated, local shared office is also trying to reduce the cost of entering enterprises. Wan Li Jiang said, "We regard all the resident members as a team and concentrate on purchasing services. One or two small businesses have no bargaining power, and when we talk about the whole sugar cube town, we talk about the price and the business cost will come down. "
Save social costs
■ Accelerate the establishment and growth of entrepreneurial and innovative enterprises and create more development opportunities.
It’s not just companies that are losing costs. WEWORK investors told reporters a new phenomenon. After the opening of WEWORK’s shared office building in Causeway Bay, Hong Kong, a large number of entrepreneurial youths unexpectedly welcomed. Previously, there were few entrepreneurs in Hong Kong. One of the important reasons was that the cost of office business in Hong Kong was too high, and the sharing mode gave young people the opportunity to enter the metropolitan center to work hard.
Gong Yan, a professor at China Europe International Business School, believes that the test of the shared office model depends on whether it improves the efficiency of business transactions and reduces transaction costs. Judging from the current situation, shared office is of great significance to these two aspects. With the prosperity of e-commerce, more and more businesses have begun to adjust and absorb more new enterprises and new models through the shared office model to enhance the vitality of the city.
Luo Shanying, Party Secretary and Deputy General Manager of Shanghai Zizhu High-tech Zone, said that sharing office reduces the business cost of enterprises, which is just an account of enterprises. More importantly, shared office has accelerated the establishment and growth of entrepreneurial and innovative enterprises, created more development opportunities for society, and reduced more consumption at the same time. This social cost account is more valuable.
■ Reporter’s Notes
Cost reduction needs model innovation.
Just because of the change of office form, new development opportunities have been created and the cost problem has been alleviated to some extent.
Reducing costs and increasing efficiency is an eternal proposition in economic development and enterprise operation. This is especially true in the critical period of economic transformation. Lowering the cost a little may bring one more opportunity, a new growth point, or even a new growth pole.
However, cost reduction will not happen naturally. In addition to the government’s decentralization, it is also necessary to tap wisdom and find more paths. Shared office is an innovation of market model, which allows more people to obtain better office resources and market resources at lower cost. This makes people firmly believe that reducing costs also requires model innovation.