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7 points to raise 3 points to repair an article to understand the depth of oil, not afraid of being fooled.

　　Engine oil is the blood of the engine, which has the functions of lubrication, cooling, wear reduction, cleaning, sealing and rust prevention. A truly suitable engine oil for car engines can not only fully protect the engine, but also bring excellent driving experience and more economical fuel consumption performance.

　　How to choose the engine oil in the end? I believe many car owners don’t understand and are too lazy to think about it. When the car is being maintained, it will be handed over directly to the 4S shop. But is the engine oil in 4S shop really worth that much money? The more expensive the oil recommended by 4S shop, the better? After the warranty comes out in three to five years, will you still go to the 4S shop for maintenance?

　　Therefore, how to choose an engine oil that really suits your car should be what every car owner needs to know. If you want your car to stay with you for a longer time, you need 7 points for maintenance and 3 points for repair.

　　In this article, we introduce how to choose a really suitable engine oil from the perspective of popular science for engines with different car series, different displacements, different powers and even different car ages. When recommending more expensive engine oil in 4S shop, we have reason to refuse or indeed accept the engine better.

　　Many engine oil brands are marked with two important parameters in the most conspicuous place of the outer packaging: SAE engine oil viscosity standard and API engine oil grade standard. The former, such as 0W-40, 0W-30, 5W-40, 10W-60, etc., indicate the different viscosities of engine oil at low temperature and high temperature. The lower the number before "W", the better the low-temperature fluidity and the smoother the low-temperature cold start. The higher the number after "-",the higher the viscosity at high temperature, and the better the lubricity and sealing performance. At present, the widely used API grade of engine oil ranges from SL to SN PLUS, and the latest API grade has been developed to SP in 2020. From "SA" to "SP", with each increment of a letter, the performance of the engine oil will be better than the previous one, and there will be more additives in the engine oil to protect the engine. It can be clearly seen from the above table that the true meaning of oil viscosity.

Fluidity of engine oils with different SAE grades at 0℃

　　0W is easy to understand. In the northern region where the temperature is very low, we can directly choose 0W or 5W engine oil, so we don’t have to worry too much. However, the kinematic viscosity of engine oil at 100℃ needs our careful choice. For most gasoline and diesel vehicles, when the engine water temperature reaches the normal 85-95℃, the engine oil temperature is in the range of 90-110℃, and it will not change greatly with the outside temperature. Therefore, the choice of 100℃ kinematic viscosity of engine oil only depends on the high-temperature viscosity requirements of engines of brand cars, regardless of the external environment temperature. To put it more bluntly, different engines should choose different engine oils with kinematic viscosity of 100℃, that is, the number after "-".

　　The higher this number, such as XW-405060′ s 100℃ high kinematic viscosity engine oil (hereinafter referred to as high viscosity engine oil), the greater the viscosity at high temperature, the thicker the oil film, the stronger the shear resistance, and the better the lubricity. The better the sealing between piston and cylinder wall, the better the dynamic response when driving at high speed. At the same time, it can also suppress the noise of the engine more effectively, but compared with waste oil. On the contrary, the smaller this number is, such as the 100℃ low kinematic viscosity engine oil of XW-3020168 (hereinafter referred to as "low viscosity engine oil"), it is easier to reach the normal working temperature at low temperature, and it is more fluid and fuel-efficient at high temperature. However, the oil film is easy to tear and lose its lubrication function when driving fiercely for a long time. A Japanese sports car owner used ordinary 20 low-viscosity engine oil to get off the track, which led to the engine size tile burning cylinder pulling to overhaul the engine. In addition, due to the relatively poor sealing performance of low-viscosity engine oil, the cylinder pressure couple releases pressure, which shows that when running at high speed, the engine speed rises but the speed does not rise, and the engine noise is relatively obvious. In order to solve these problems of low viscosity engine oil, it is often necessary to add more anti-wear and anti-wear additives, so the price is relatively expensive. This also reminds everyone that when choosing low viscosity engine oil, you must choose the engine oil of the regular big factory brand.

　　In addition, I have to say that the API standard can’t prove the quality of this oil. All oil manufacturers prepare their own oil according to API standards, and they can generally pass as long as they are willing to spend money to do bench tests in the United States. It’s like taking an exam. If you pass the exam with a score of 60 out of 100, you can get a "diploma". As long as it is not fake engine oil, engine oil meeting API SL, SM, SN, SN PLUS and SP levels will not cause damage to the engine, but it may not be suitable for your car. A really good engine oil, sometimes the API level is not high, let’s talk about it in detail below.

　　If the API standard in the United States is a passing line, then the ACEA standard in Europe is a good line with a score above 75. The European ACEA standard requires higher and more stringent quality of engine oil, which has stricter requirements for engine testing than API, such as adding a more stringent 150℃ HTHS high temperature shear test. Engine oil with API certification but no ACEA certification is not allowed to be sold in Europe.

　　For European cars, especially European turbocharged engines, there are strict requirements for the high temperature shear value of HTHS at 150℃, which needs to reach above 3.5. Different from the idea that Atkinson cycle and hybrid technology are widely used in Japan to improve the thermal efficiency, the European system prefers to use turbocharging to improve the thermal efficiency of the engine, which also passively improves the working temperature of the engine, so it requires higher HTHS values. The higher the HTSH value, the better the stability of the oil film at high temperature, and it is not easy to be torn, thus avoiding direct friction between metals (boundary friction).

　　ACEA contains the A/B/C/E standard, which represents the requirements of gasoline and diesel engines for engine oil. For most domestic gasoline engines, we only need to look at the A standard. As shown in the above figure, ACEA A3/B3, we only need to look at A3. The HTHS corresponding to A3 is above 3.5, which is suitable for most European turbocharged engines. Due to the increasingly stringent environmental protection requirements and the development trend of low viscosity engine oil, the highest A5 HTHS at present is between 2.9 and 3.5, and the SAE viscosity is roughly XW-20/30.

　　Write here and make a small summary. American API standards are universal. Just look at them, and don’t even use them as an important reference. If the API standard font on an oil bottle is particularly large and eye-catching, it means that it is hiding something. When choosing engine oil, you are advised to look at the European ACEA standard. The requirements of Japanese and American departments for HTHS are between 2.6 and 3.5, the corresponding ACEA standard is A5, the requirements of European departments for HTHS are above 3.5, and the corresponding AECA standard is A3.

　　If you want to know more about the ACEA 2016 standard, you can download the PDF document yourself:

　　https：//www.acea.be/news/article/acea-oil-sequences-2016-august-2018-update

　　However, remembering ACEA A5 and A3 is not enough.

　　ACEA engine oil standard has been very strict. If the engine oil that meets this standard can score 75 points, the engine oil that meets the engine oil standard issued by the main engine factory itself can get excellent results of more than 85 points. Therefore, oil manufacturers are actually very tired. They not only have to spend money to make API standards and sell them to most parts of the world, but also spend money to do ACEA tests and sell them to Europe. It will take more money and time if they want to get the certification from the OEM.

　　From the above picture, we can see three major certifications: European ACEA A3/B4; American API sn/sm; Main engine plants MB-Approval 229.5/229.3 (Mercedes-Benz certification), VW 502 00/505 00 (Volkswagen certification) and Porsche A40 (Porsche) certification. The engine oil certified by the main engine factory can be safely and boldly selected. Each OEM’s global official website has its own certified oil PDF document, which can be searched. The following one is from Mercedes-Benz:

　　https：//bevo.mercedes-benz.com/bevolistenmain.php？ navigation_path=bevolisten&language_id=0&blatt=229.5&content_action=show&mark=229.5&suchbegriff=229.5#close

Examples of Mercedes-Benz certified engine oil

　　So there are so many oils that meet the OEM certification, how should we choose? Read the instructions first! For example, the 2017 W213 Mercedes-Benz E-Class uses the M274 engine, and the instruction manual reads: Choose engine oil products that meet the MB229.5 standard. Under the premise of meeting this standard, we can choose different viscosity oils. For example, Mobil’s 0W-30 and 0W40 both meet this standard. If you want to save more fuel, you can choose 0W-30 engine oil, but low viscosity engine oil can’t suppress noise well, and the engine noise will increase. If you want quietness and dynamic response at high speed, you can choose 0W-40 engine oil, but you may use waste oil in your daily car. The main purpose of using the car is to travel in the city or to run long distances frequently. At this time, you need to think it over. For most family cars, I suggest that the thinner the SAE viscosity, the better, on the basis of meeting the engine oil standard.

　　In addition, many Volkswagen car owners asked if the oil products they bought were not certified by the public, but only the certification of Mercedes-Benz could be used. It can be definitely answered that except for super-running, the engine oil that meets the certification of Mercedes-Benz MB229.5 can be used in European cars, and the engine oil certification of Mercedes-Benz is the most stringent for European cars (except super-running). Why do you say that besides super-running? The engine speed of supercar or sports car is too high and the working environment is harsh. It is best to use the engine oil certified by supercar main engine factory. For example, Ferrari’s certified oil is Shell.

　　But I haven’t finished yet. The engine oil certified by the main engine factory can do the most comprehensive protection for the engine, but all-round development doesn’t mean all-round Excellence. We can also choose better engine oil according to our own demands for driving experience, quietness, fuel economy, cold start, and even playing off the track.

　　As mentioned at the beginning, API SN standard engine oil does not represent good engine oil. Because it can’t represent all the characteristics and parameters of engine oil, even if they are all called synthetic engine oil, their performances are very different with different base oils. Poly (α-olefin) synthetic oil (PAO for short) is produced into high-purity base oil by natural gas hydrogenation polymerization. It has good low-temperature fluidity and oxidation resistance, and is an ideal base oil for preparing high-grade and special lubricating oil.

　　However, the API grade of engine oil with high PAO content is not high. This is why, as mentioned at the beginning, API SN grade engine oil is not the best engine oil. For example, the domestic Mobil FS 0W-30 API is SL, and the top technology of Limo engine oil flagship product, 0W-30 API, is SM. In fact, API SN and SN PLUS grades mainly improve the requirements of environmental protection and low-speed early combustion of engine oil, and have little to do with lubricity.

　　Besides PAO base oil, there are Ester oil base oils. Ester base oils have excellent lubricity, especially whale ester, lard modified oil, etc., but their low-temperature fluidity is poor and they are easy to be oxidized. At the same time, in view of animal protection and cost, the current ester base oils are all artificially synthesized. Ester base oil can be used as an additive of PAO base oil to improve its lubrication performance. Pure ester oil, such as NUTEC in Japan, is a favorite product of many street car racing enthusiasts.

　　As we all know, there are mineral oil, semi-synthetic oil and fully synthetic oil, and the replacement mileage is 5000 km, 7500 km and 10000 km respectively, but the replacement mileage is not fixed according to different car scenes. If you often run high-speed, the whole synthetic engine oil can be extended to 15,000 kilometers for oil change. If there are frequent traffic jams or ethanol gasoline is used, it is best to change it every 8,500 kilometers in synthetic engine oil.

　　Why do you need to change the oil in advance when using ethanol gasoline? Let’s talk about the various parameters of engine oil. These parameters can be found on various engine oil brands official website, and even some conscientious Taobao and JD.COM online stores will post various parameters of engine oil for deep engine oil players to choose from.

　　Total base number (TBN)

　　The higher the total base number, the stronger the acid resistance of engine oil. Engines are made of metal, both aluminum and steel are alkaline in chemical elements, so they are afraid of acid corrosion. The higher the base number of engine oil, it can neutralize the acidic substances after gasoline combustion, especially ethanol gasoline.

　　40℃ viscosity

　　The lower the value, the easier it is for the engine to start.

　　100℃ viscosity

　　The higher the value, the thicker the oil film, better protection, better sealing, better noise suppression, but more waste oil. The lower the numerical value, the better the fluidity, the thinner the oil film, the relatively poor sealing performance, the relatively poor noise suppression and more fuel saving. Different engines have different requirements for 100℃ viscosity, too low will lead to the valve timing system can not be driven because of insufficient oil pressure.

　　pour point

　　The lowest temperature at which the oil can flow, the lower the value, the better, and the easier the cold start.

　　cloud point

　　At low temperature, the oil precipitates waxy turbidity, and the lower the temperature, the less turbidity the better, which proves that the PAO content of the oil is higher.

　　flash(ing) point

　　The higher the temperature at which the engine oil is ignited, the better. The higher the temperature, the less likely it is for the engine to knock. At the same time, the less oil is consumed (burning oil).

　　Evaporation loss

　　The smaller the evaporation loss, the less oil vapor and carbon deposition in the mixture.

　　Hths shear value at 150℃

　　Because of different models, there is no difference between good and bad. European cars generally require more than 3.5, while Japanese cars, American cars and Korean cars require more than 2.6. The higher the value, the more stable the high-temperature oil film and the better the lubrication performance.

　　The above table is the data of an original engine oil tested by Third International. When we choose engine oil, if we want to find an engine oil that is really suitable for car engines, the above parameter data needs to be well studied.

　　Speaking of which, I’ll make a summary of the first paragraph of the article. Is the oil recommended by 4S shop or repair shop really worth the price? You need to have a deeper understanding of engine oil to judge, and it has been made clear from what aspects you know about engine oil. For example, the ordinary engine oil in Mercedes-Benz 4S shop is fully synthetic.Yin Mobil no.1Or brand 5W-40 such as Petronas, it is no problem to maintain the car. But the AMG engine oil recommended by the store is fully synthetic.Jin Mobil 1 0W-40, various parameters are more biased.European version of Jin Mobil No.1Although the price is more than 300 yuan, it is really better for the engine, which is worthy of trust and money for purchase.

　　Finally, I collected some netizens’ oil problems as a summary of this article.

　　How to choose engine oil for different cars?

　　For Japanese cars, the engine work is precise, the tolerance value of thermal expansion and contraction is small, and the working temperature of Japanese engines is generally low, so it is basically recommended to use 0W-20 viscosity engine oil. In Japan, even 0W-8 engine oil has been used, which is as thin as water at room temperature. However, for some Japanese performance cars, it is recommended to use oil with higher viscosity. In addition, with the increasingly stringent global environmental protection requirements, low viscosity engine oil has become the future development trend. Mercedes-Benz’s latest MB229.71 oil standard can already use 0W-20 oil, but the engine meeting MB229.71 oil standard is still being tested.

　　American is Korean, and engine oil with viscosity of 0W-30 is basically selected.

　　At present, the majority of German engine oils are mainly 0W-40 engine oils and some 0W-30 engine oils with HTHS>3.5. In this respect, Audi has been at the forefront, and the specifications of some Audi models indicate that 0W-20 engine oil can be used.

　　Is 5W-40 an essential oil?

　　Yes. As long as it is real engine oil, 10W-60 mineral oil can’t break the engine, but choose a more suitable engine oil according to the car system. There is really no way. For example, if you run out of engine oil halfway and can’t find the right engine oil, you can use 5W-40 to temporarily solve the problem.

　　What kind of oil does the small displacement turbocharged engine choose?

　　Small displacement turbocharged engines are most prone to low-speed pre-combustion, that is, knocking. We should choose the engine oil that can inhibit low-speed pre-ignition, that is, API SN PLUS, and add gasoline that meets the label according to the requirements of the vehicle.

　　Power Magic stunt DX1 engine oil vapor can increase the ignition point of the mixture, thus reducing the knock probability.

　　What kind of oil do you choose for different car ages?

　　New cars can choose low-viscosity engine oil that meets the manufacturer’s certification or meets the manufacturer’s requirements for engine oil, that is, 100℃ viscosity and HTHS value. More fuel-efficient, but also more conducive to engine hot running.

　　The old car depends on the condition of the car. If the burning oil is obvious, try 10W-60 high viscosity engine oil. If there is no improvement, the engine can only be repaired.

　　Can different engine oil brands be mixed?

　　It is not recommended to mix different engine oil brands. Different additive formulations may lead to chemical reactions and reduce engine oil performance. Engine oils of the same brand can be mixed conservatively. For example, according to official confirmation of Mobil, different products of the same brand can be mixed. NUTEC grease engine oil in Japan even advocates consumers to buy oils with different viscosities and configure the required viscosities themselves.

　　How to distinguish between true and false engine oil, and what should I do if I buy fake engine oil?

I bought the European version of Mobil FS 0W-40 online.

　　Tmall, JD.COM official flagship store to buy engine oil, global purchase can buy imported engine oil, major engine oil manufacturers offline maintenance stores, there will be no fake. Personally, I prefer to buy imported engine oil online, but I must look at the reputation and evaluation of the store. The place where fake engine oil is most likely to appear is a small repair shop, so be careful. The above picture shows the European version of Jin Mobil No.1 FS 0W-40, with viscosity of 12.9 at 100℃ and HTHS 3.6 at 150℃, which is less viscous and more fuel-efficient than the engine oil provided by 4S shop, and has the certification of the main engine factory.

　　In case of buying fake engine oil, there will be obvious sludge on the dipstick, and black sludge can be seen at the engine oil port. At this time, change the oil quickly, replace the Burns oil with strong cleaning ability, drive for 1000 kilometers and then change it, and repeat it for 4 times to see the effect. Never add professional cleaning oil or cleaning products for the first oil change, it is easy to clean large pieces of sludge and block the oil passage, so that the engine can not be lubricated and the shaft is burned.

　　Can oil additives be added?

　　After the engine oil is finished, we will talk about the advantages and disadvantages of adding engine oil additives in the next article. Stay tuned.

A wild Siberian tiger was found on the side of a highway in Heilongjiang： staring at the passing cars.

Footprints left by the Northeast Tiger. All the pictures in this article are Zhongxin. com pictures.

Xinhua News Agency, Harbin, September 7, it is reported that a wild Siberian tiger was recently found near the Jianhu Expressway in the 852 farm in Heilongjiang reclamation area.

Preliminary identification shows that it is a sub-adult female tiger with a medium size.

According to eyewitnesses, this huge wild Siberian tiger stayed in the Woods beside the expressway for a few seconds, staring at the passing vehicles beside the expressway, and then slowly left after about ten seconds.

According to the field investigation and preliminary identification, the Tiger Claw area of the tiger is 13×16 cm, the tiger pad area is 6×10 cm, and the step distance is 130 cm. It is a sub-adult female tiger with a medium size.

According to Shi Zhiqiang, the forestry branch of the 852 farm, the Northeast Tiger has been active in the 852 farm recently. On August 11th, the footprints of the Northeast Tiger were also found near the same section of the Jianhu Expressway in the 852 farm.

Shi Zhiqiang said that in recent years, the 852 farm has continuously strengthened the protection of ecological resources, added a number of rangers, and intensified the crackdown on illegal hunting by patrolling, guarding and setting up checkpoints. Many species have thrived here, forming a food chain conducive to the survival of the Northeast Tiger.

(The original title of this article is "Wild Amur Tiger Found Wandering along a Highway in Heilongjiang")

(This article is from The Paper, please download the "The Paper" APP for more original information)

Liu Qingyun will be the host of next year’s Hong Kong Academy Awards, and Er Dongsheng Weibo announced

Er Dongsheng Weibo announced that Liu Qingyun will serve as the host of next year’s Academy Awards

　　 1905 movie network news On the evening of December 3, the new chairperson of the Hong Kong Film Awards, Er Dongsheng, announced on Weibo that the host of next year’s Academy Awards will be Liu Qingyun, and posted a photo with Liu Qingyun and other friends for dinner.

　　 Er Dongsheng said on Weibo: "It is officially announced that the host of the 35th’Hong Kong Film Awards’ held on April 3, 2016 is… Mr. Liu Qingyun! @Liu Qingyun, please announce it quickly, so as not to regret it!" In the posted photos, Er Dongsheng and his friends raised a glass to celebrate, while Liu Qingyun, who was sitting next to Er Dongsheng, also held his chin with one hand and looked cute.

　　 It is reported that Liu Qingyun has been nominated for the Best Actor at the Academy Awards many times, and finally won the Best Actor award for the first time in 2007 for "I Want to Be Famous". He once again appeared on the Best Actor podium at the 34th Academy Awards this year for his performance in "Eavesdropping 3".

　　 However, so far this news has not been officially confirmed. However, netizens have welcomed Liu Qingyun’s appointment, and have suggested under the Weibo of Erdao: "Huang Zihua and Wu Zhenyu have to go." Others laughed: "Will he become the least talkative host in history?", while Feng Delun also posted Weibo to express curiosity "Really? Great!".

Beijing BJ60 official picture exposure, standard four-wheel drive／three differential locks

　　International Online Car Channel News: On April 7, the official picture of Beijing off-road BJ60 was exposed. The new car inherits the design elements of Beijing Automobile Family. The front face is a five-hole middle net, and the U-shaped barrier is fully LED, bringing the feeling of a hardcore SUV. The new car will be equipped with a four-wheel drive system, three differential locks, four-wheel independent suspension and full-system hybrid as standard. The new car will accelerate 100 kilometers or break 6 seconds, and the battery life can reach 1000 kilometers.

Beijing BJ60 official picture exposure, standard four-wheel drive/three differential lock _fororder_image001 copy

BJ60

　　In terms of appearance, the front face of the new car is clearly layered up and down. The five-grid U-shaped grille continues the family design language. The square headlight group is integrated with the grille design and occupies both ends of the grille. The U-shaped grille adopts full LED, and the light bar is very aggressive when lit. The two fog lamps are connected through the front trim by one word. The square design is more in line with the off-road nature and is also in harmony with the style of the headlight group. The bumper at the bottom of the front face, with a wide chrome-plated trim, is rough and delicate. The front bumper has a high ground clearance and forms a large close angle with the front wheel, which is full of hard style.

Beijing BJ60 official picture exposure, standard four-wheel drive/three differential lock _fororder_image002

BJ60

　　The size of the new car is 5020mm*1955mm*1925mm, with a wheelbase of 2800mm, reaching the size of a medium-sized SUV. The side lines of the new car are also full, and the door panel is equipped with a wide trim below, which is both beautiful and scratch-proof. The eyebrows are slightly prominent upward, but there is no exaggerated lateral expansion, more emphasis is placed on the overall coordination with the body. At the rear of the car, the "small schoolbag" favorite of off-road people is not absent, and the striking word "Beijing" on the spare tire cover also makes the new car more "charming". The upper and lower layers of the square rear taillight group are equally distinct and have a unique shape, echoing the headlight group.

Beijing BJ60 official picture exposure, standard four-wheel drive/three differential lock _fororder_image003

BJ60

　　The BJ60 will use a non-load-bearing body, equipped with independent front and rear suspension, and a time-sharing four-wheel drive system. The new car will be available in gasoline and diesel versions, of which gasoline is available in 2.0T + 8AT, 2.0T (48V) + 8AT. The diesel version uses the same 2.0T engine of the BJ40, equipped with a 48V light hybrid system and an 8AT gearbox, all of which meet the National VI emission standards. In addition, the new car will also provide a range extension. The range extension was jointly developed by Beijing Automobile and Mercedes-Benz. With the support of this range extension system, the BJ60’s 100-kilometer acceleration level can reach the level of breaking 6 seconds, and the cruising range is breaking 1,000 kilometers. (Beijing off-road, for pictures)

Advanced intelligent manufacturing empower Changan Qiyuan E07 priced at more than 300,000 yuan

Relying on the advanced digital intelligence factory to empower, Changan Automobile’s "intelligent variable new car" Qiyuan E07 is expected to sell for no less than 300,000 yuan.

On the afternoon of July 19, the world’s first intelligent variable new car based on the SDA platform, Changan Qiyuan E07, was unveiled at the Changan Automobile Digital Intelligence Factory with Transformers. Changan automotive engineers led users into the six workshops of final assembly, painting, welding, stamping, die casting and battery, uncovering the hard core strength of intelligent manufacturing.

The Digital Intelligence Factory is a global 5G Digital Intelligence AI flexible super factory built by Changan Automobile together with Huawei, Unicom and other enterprises to integrate the industry’s advanced digital transformation methodology and technology.

For example, the stamping workshop is the first steel-aluminum mixing production line of Changan’s own brand, which has been fully automated and can flexibly respond to the production needs of different materials. It also deploys AI quality inspection algorithms through the cloud to greatly improve the automation and accuracy of quality inspection.

The welding workshop has a total of 185 welding stations and 471 automated robots. It uses the most advanced one-piece thermoforming technology in the industry to increase the strength of the side wall inner panel to 2-3 times that of the ordinary car side wall inner panel. Advanced technology allows Changan Qiyuan E07 high-strength steel to be used in a ratio of more than 90% of aluminum alloys. All the car bodies and even the front cover are made of all aluminum alloy, which enhances the lightweight of the vehicle while greatly improving the durability and safety of the vehicle.

The die-casting production workshop has 4 7700-ton die-casting machines, which has realized the integration of 163 parts into 2 parts. The casting time is only 110 seconds, and the die-casting process of one mold and two pieces is pioneered. Through the application of integrated die-casting technology, the weight of Changan Qiyuan E07 vehicle is reduced by 20%, while the torsional stiffness is increased by 24%, the bending stiffness is increased by 23%, and the collision energy absorption efficiency is increased by 54%.

The painting workshop innovatively introduced Changan’s first water-based environmentally friendly 3C2B process coating line, equipped with advanced gluing ISS robots and LASD robots, which further improved production efficiency and product quality. With the advanced spraying process, Changan Qiyuan E07 has a colorful 7 body colors.

The battery workshop has the fastest fully automated battery packaging production line in China, the highest level of laser welding technology in the industry, and is the largest black lamp factory in Asia. The "Golden Bell Jar" battery used by Qiyuan E07 uses military-grade basalt nano-thermal insulation material, which realizes 100% thermal suppression and ensures that the battery pack does not smoke, fire or explode.

In addition to high-quality manufacturing quality, Qiyuan E07’s advanced smart driving technology is also a highlight. Qiyuan E07 comes standard with 11 cameras, 5 millimeter-wave radars, 12 ultrasonic radars, and 2 lidars, which cooperate with each other to form an excellent smart driving ability. In addition, Qiyuan E07 supports any type of small obstacle monitoring greater than 100 meters, has learning and training computing power, and automatically processes 1600 kilometers of data per day for model training.

Changan Qiyuan E07 has a central ring network architecture, which brings higher vehicle control safety redundancy. It is equipped with a dual-motor four-wheel drive system with a peak power of 440kW and a peak torque of 645Nm, and the acceleration capacity of 100 kilometers can reach the level of 4 seconds. The air suspension can achieve adjustable height of 90mm and soft and hard stepless adjustment. It adopts double-layer sound insulation glass and a large number of silent materials for quiet and comfortable driving.

FAW Pentium holds hands with Hu Sheguang and Dayao soda, and comes together to make a call for Guochao

Tradition? Trend?

If in your eyes, the former is outdated and old-fashioned, while the latter symbolizes trendy fashion, and neither is the same, then you may want to reassess your understanding of these two words.

On April 15th, in collaboration with well-known designers and national beverage brand Dayao Soda, we jointly created a national tide festival that integrates fashion and tradition, accompanying the national car for 18 years, which has been transformed into a high-profile national tide focus. The reason why the scene can firmly occupy the C position is inseparable from the call of designer Hu Sheguang and the large kiln soda.

In recent years, as a world-renowned fashion designer and performance artist, Hu Sheguang has been known in China as a genius designer and a cross-border master. At the same time, he also serves as a royal royal designer. His clothes are famous for their luxurious, elegant and noble style, and are favored by the Queen of the Netherlands. In the previous "Northeast Great Flower", which was launched, it became popular all over the country and even overseas. At the National Tide Festival, Hu Sheguang once again exerted his imaginative artistic talent, bringing a fashion show inspired by Northeast Great Flower + National Color Peony, and launched the Big Flower Edition to give new high-end fashion connotations to traditional elements. Hu Sheguang not only integrated the aesthetics of Northeast Great Flower and National Color Peony into the design, but also interpreted the aesthetics of Guochao from his own unique perspective, which aroused the infinite reverie of the audience.

At the same time, as a national beverage brand, Dayao soda also reached an agreement with FAW Pentium to open the cross-border alliance of Guochao, and jointly shouted the loud slogan of "Drink big soda, open a palanquin", once again igniting people’s love for the Guochao brand. Thus, Dayao soda and closely linked together. As a domestic boutique, Dayao soda already has an unshakable position in the beverage field, while B70 is a boutique palanquin that has accompanied the people for 18 years. The cross-border cooperation between the two has become a collision with the fashion Guochao, giving their respective brands new connotations and values.

The success of this Guochao festival is also due to the deep emotional bond between the Pentium brand and its loyal fans 420,000. The "Our Festival" in December last year has already shown the fun of interaction between Pentium and fans, and this jubilant night has further deepened the relationship between the brand and consumers. Through co-creation, co-play and sharing, fans feel the intimate connection with the Pentium brand. In the increasingly popular Guochao brand, Pentium B70 is not only a high-quality new car, but also through the cooperation with the well-known designer Hu Sheguang and the national beverage brand Dayao soda, Guochao and fashion elements are cleverly integrated into the brand, thus bringing consumers a double feast of culture and fashion.

When the body control system has a sense of autonomy, a comprehensive analysis of BYD Yunqi

ChatGPT was born, which triggered a global hot discussion and thinking. In just a few weeks, people both lamented the rapid development of artificial intelligence and were shocked by the great changes brought by new technologies to life and production, as if suddenly, computers really had self-awareness.

Artificial intelligence, as a substitute for human labor force, is only the tip of the iceberg. What kind of changes can be imagined when ChatGPT is applied to the automobile field? At present, technology has developed to pre-process the influence of each terrain and road condition on the car body, so as to adjust the suspension in advance to improve comfort, handling and safety, but most of them are limited to high-end models of luxury brands and have not been systematically popularized. However, with the release of BYD Yunqi Intelligent Body Control System on April 10th, this situation will be completely changed. From passive suspension to active suspension to intelligent body control, the awareness of body is awakening.

First, create the highest level of global body control system.　

BYD Yunqi System is the industry’s first exclusive intelligent body control system for new energy. The full name of Yunqi is Yunqi intelligent adaptive body control system, which is an intelligent body control system developed by BYD for five years and costing billions of dollars. Including Yunqi -C intelligent damping body control system, Yunqi -A intelligent air body control system, Yunqi -P intelligent hydraulic body control system and unlimited Yunqi -X control system.

Yunqi represents the highest level of the global body control system, which brings subversive improvement to new energy vehicles of BYD Auto’s brands, covering different use scenarios such as home, sports, administration and off-road, and creating an all-round and luxurious driving experience for users. When the new energy vehicle has no traditional engine and gearbox, the impact of chassis technology on the driving experience of the whole vehicle will be further amplified, so the brand of electric vehicle has higher and higher requirements for chassis and suspension. Independent research and development is costly and time-consuming, and it is usually unbearable for brands with poor product matrix, which leads most car companies to choose outsourcing chassis technology, which is easily affected by technical bottlenecks and soaring costs.

Second, from perception to decision-making to implementation, break the monopoly of foreign car companies in one fell swoop.

Electrification has brought about the transformation of the whole vehicle architecture, and the vehicle control has changed from mechanical control to electrical signal control, and the accuracy, efficiency and intelligence have been greatly improved. The body control system, which integrates software and hardware technologies such as perception, decision-making, control and interaction, can not only surpass the past, but also provide rich car scenes. This is the intelligent body control system of Yunqi, and the following three levels are the core of Yunqi technology.

Perception is the premise of cloud chariot.

The first key problem of Yunqi is road perception technology, which is the first step to realize intelligent body control. The preview system deeply integrates multiple road surface sensing elements such as monocular/binocular cameras and laser radar to identify road surface features and elevation curves within the range of 5-150m in front of the vehicle, and the recognition accuracy is as high as 3 mm, and the recognition accuracy is over 99% within 15m. It not only realizes the functions of road surface recognition and all-terrain monitoring, but also can quickly adjust and adapt with the suspension system.

Accurate decision-making is the key to Yunqi.

After mastering the core technologies such as software architecture, strategy formulation, algorithm design, etc., BYD’s self-developed Yunqi Intelligent Computing Center has multi-core and efficient processing capability, supports multi-signal interfaces, and can drive various actuators. Through cloud computing, it can process information such as road state, body posture and wheel load, and output the best control strategy in real time.

Take high-speed cornering as an example. Usually, the center of gravity of the vehicle will tilt to the inside of the corner, thus reducing the comfort and handling performance. Yunbi can automatically adjust the suspension located inside the corner, reduce the movement frequency by increasing damping, and achieve the purpose of hardening the suspension. From the completion of road preview, to intelligent decision-making and implementation, Yunqi Supercomputing Center has realized highly centralized integrated control.

Efficient execution is the guarantee of Yunqi.

For the implementation level of Yunqi, BYD independently developed and controlled the whole process through structural design, performance simulation, test methods and other aspects, and combined with the full-stack self-research of system software, it can achieve the perfect adaptation effect of suspension software and hardware. Yunqi intelligent adaptive body control system achieves millisecond response adjustment from the state identification of sensing parts, to the information processing decision of Yunqi Supercomputing Center, and then to the control execution of the whole vehicle.

In addition, users can also control the suspension height and damping mode through the voice control or manual adjustment interface at the APP end of the mobile phone and the Pad end of the vehicle, thus gaining more fun.

Third, "devolve" luxury and make "value" upward.

Next, we interpret Yunqi -C, Yunqi -A and Yunqi -P respectively to see what contribution they have made to chassis awareness.

Yunnian -C intelligent damping body control system-popularization of technology, entering the homes of ordinary people.

Yunqi -C is the first active suspension product in China to realize full-stack self-research in system design, calculation, modeling, simulation, matching and adjustment. The system architecture includes key components such as perception component, decision component and execution component. The suspension system of Yunqi -C can actively control the electronically controlled shock absorber according to the road condition information, and the damping can be adjusted steplessly, which mainly serves the comfort and sports modes.

When the vehicle passes through the bumpy road, the comfort control strategy of high frequency and small damping is adopted to make the chassis "soft", which can effectively buffer the road excitation input and quickly restrain the vertical movement of the car body. Under the condition of 60km/h continuous vibration road surface, Yunqi -C can help the whole vehicle achieve 96% vibration isolation rate, which greatly improves the comfort compared with the traditional suspension. The roll speed of 100km/h double lane can also be reduced by 39.7%.

Yunqi -C is mainly used to improve daily driving comfort and handling performance, such as body pitch, corner roll and steering angle at medium and high speed, etc. This is a popular version of product matrix. At present, more than 80,000 vehicles have been loaded on BYD Han EV, Tang and Tengshi D9, and the product experience has been well received by the market. Later, it was officially upgraded to Yunqi -C through OTA software.

Yunnian -A Intelligent Air Body Control System-Breaking the monopoly, luxury and comfort are no longer far away.　

Yunqi -A intelligent air body control system is the first suspension product in the world to realize full-stack self-research in system design and calculation, simulation selection, function and strategy development, software algorithm development and integration, matching and adjustment technology and key parts design. The system architecture includes sensing, decision-making, execution components, and key components such as adjustment part. Its biggest highlight lies in the high integration of three adaptive adjustments of suspension height, spring stiffness and damping hardness with the adaptive adjustment function of dynamic embracing seat, which is of pioneering significance in the industry.

The total lifting stroke of Yunqi -A can reach up to 150mm, which can restrain the acceleration of the car body and brake pitching by more than 25%, and provide two modes of manual and automatic adjustment. In addition, the suspension height is adjusted adaptively with the change of vehicle speed.

BYD also creatively integrated the self-adaptive adjustment function of the dynamic embracing seat into Yunnian-A. In order to suppress the inertia deviation caused by the roll of the vehicle when cornering at high speed, the dynamic embracing seat provides airbag support at the waist of the seat, so that the user can maintain a good driving posture and ensure the safety and comfort of high-speed driving. According to the news of the press conference, Yunnian -A will be the first to ride on Tengshi N7.

Yunnian -P intelligent hydraulic body control system-the world’s first new energy, providing a strong off-road gas field.

Yunqi -P is the world’s first new energy exclusive intelligent hydraulic body control system developed by BYD. It efficiently integrates three core subsystems, namely mechanical, hydraulic and electronic control. The system architecture includes sensing components, decision-making components and more complex execution components. It has the functions of one-button leveling, single-wheel lifting, four-wheel linkage, simultaneous adjustment of height, stiffness and damping. The working environment covers -40℃ to 85℃, with an altitude of 6000m, which is suitable for extreme and harsh environments such as high temperature, cold, high humidity and high corrosion.

The biggest difference between Yunqi -C and Yunqi -A is that Yunqi -P can stably bear the sprung load weighing up to 5 tons. It is an intelligent hydraulic body control system with the maximum load-bearing capacity for new energy passenger cars among the active suspension products released in the industry. In addition, Yunqi -P has a wide range of suspension height active adjustment and four-wheel linkage capabilities. The total adjustment stroke of the front suspension and the rear suspension is 200 mm. When facing off-road scenes such as bullet holes and cross shafts, all four wheels can touch the ground as much as possible to provide sufficient tire grip and balance. And when camping on uneven ground, the four-wheel suspension can be lifted independently to keep the car body level.

As BYD’s first million-class luxury car, I hope U8 will not only surpass the predecessors of traditional SUVs, but also bring the safety, comfort and intelligence of intelligent chassis, and also bring the luxurious and comfortable feeling of integrating technology, new energy and new platform, covering all kinds of car scenes such as transportation, off-road, leisure and business.

To sum up, three different intelligent car body control systems actually correspond to three different consumption and car use scenarios, and the significance of cost performance and popularization brought by Cloud -C; Yunqi -A Active Road Perception and Advanced Air Suspension: Yunqi -P’s cross-era off-road innovation makes users feel the significance of intelligent body awakening from different levels of high school, middle school and low school.

Fourth, the autonomy of production equipment to software and hardware is the core of cloud technology.

From the perspective of global automotive technology, in addition to Rolls-Royce, there are three intelligent body control systems familiar to domestic consumers, namely, the magic body control system applied by Mercedes-Benz in GLE, the magic carpet intelligent air suspension of BMW 7 Series and Audi A8L active suspension technology.

BYD’s cloud technology not only fills the last short board on the traditional chassis, but also combines the pre-control with the wire-controlled chassis, creating a new integrated technology of vertical integration and realizing the straight-line overtaking of traditional car companies and new forces.

The core components of Yunqi released by BYD this time, such as compressors, distribution valves, testing instruments and so on, are all developed and produced by BYD, and the product matrix is subdivided into Yunpan -C, Yunqi -A and Yunqi -P, which comprehensively covers all civilian use scenarios to correspond to different models and consumer demands respectively. This chess game can be said to make opponents dream of it.

Five, R&D investment broke 20 billion, BYD technology is king.

Although the active body control system is not new, the whole technology of Yunqi is self-developed by BYD, which not only gets rid of the dependence of domestic brands on parts suppliers, but also realizes the independence of core technologies, which is the most admirable place. Especially when this system is endowed with perception layer and decision-making layer, the "self-awakening" suspension will bring us unprecedented experience and fun.

In order to increase its core competitiveness, BYD has made great efforts in technical input and output in recent years. In 2022, the accumulated R&D investment was 20.223 billion yuan, up 90.31% year-on-year. By the end of 2022, BYD had applied for more than 39,000 patents and authorized more than 28,000 patents worldwide, with nearly 70,000 R&D personnel. Under the research and development and investment at any cost, the peak technologies such as blade battery, DM-i super hybrid, E platform 3.0, CTB battery body integration and "Easy Sifang" have been released one after another, and the emergence of Yunqi has enabled BYD to keep ahead in technology, and at the same time, it has provided consumers with the best choice, no longer subject to the serious premium of joint ventures or imported cars, and truly fulfilled the significance of technology changing their lives.

Linyi xingyue l zhiqing cuts prices! The latest offer is 152,700 yuan, and the discount waits for no one.

[car home Linyi Preferential Promotion Channel] Here comes the good news! We are carrying out preferential sales promotion in Linyi area, and the highest discount is as high as 0.7 million yuan! The minimum starting price is only 152,700 yuan. If you want to know more about the discount, click "Check the car price" in the quotation form to get a higher discount. Seize the opportunity to snap up this SUV with the perfect combination of smart technology and luxury experience!

Xingyue L Zhiqing is a stylish and dynamic SUV model, with a unique front face design and chrome trim on the air intake grille, showing a delicate and luxurious texture. The body lines are smooth, the overall style is fashionable and atmospheric, and it is highly recognizable. The body size is moderate, the lines are simple and smooth, and it is full of strength. The overall design is fashionable, full of sense of science and technology, showing the luxurious and sporty style, which is impressive.

Xingyue L Zhiqing is an SUV with excellent performance and comfort. In terms of body size, its length, width and height are 4,795 * 1,895 * 1,689 mm, and the wheelbase is 2,845 mm. The body lines are smooth and strong, which highlights the sense of movement and strength. The front and rear wheel tracks are both 1610mm, and the front tyre size is 245/45 R20, and the rear tyre size is also 245/45 R20. The side of the car body adopts dynamic design, with smooth lines and fashionable rim style, which shows a luxurious and powerful style as a whole. It can provide a stable and comfortable driving experience for both city driving and long-distance travel.

Xingyue L Zhiqing’s interior design is fashionable and simple, using high-quality materials, and the overall style is very comfortable. The steering wheel is made of leather, which feels comfortable and the position can be manually adjusted up and down+back and forth, which is convenient for the driver to operate. The central control screen size is 12.3 inches, which supports voice recognition control of multimedia system, navigation, telephone, air conditioner, skylight and window, which is very convenient and practical. The front seats are made of imitation leather. The main driver’s seat supports front and rear, backrest, height adjustment (4-way) and lumbar support (4-way) adjustment, while the co-pilot’s seat supports front and rear, backrest and height adjustment (2-way). The front seats also have heating and ventilation functions, and the driver’s seat also has electric seat memory function. The rear seats can be tilted in proportion, and the second row of seats supports backrest adjustment. In addition, the front row is equipped with two USB/Type-C interfaces, and the rear row is equipped with one USB/Type-C interface, which is convenient for passengers to charge. Generally speaking, the interior design of Xingyue L Zhiqing is very humanized, which provides a comfortable driving experience for drivers and passengers.

Xingyue L Zhiqing is equipped with a 1.5T 163 horsepower L4 engine with a maximum power of 120 kW and a maximum torque of 255 N·m, which can provide excellent power performance and driving experience with a 3-speed DHT gearbox. This engine adopts advanced technology and has the characteristics of high efficiency and reliability, which provides a strong power output for the vehicle and makes the driver feel smoother acceleration and dynamic response while driving. At the same time, it also has excellent fuel economy and can meet the needs of daily use and long-distance travel. Whether it’s urban roads or expressways, Xingyue L Zhiqing can bring excellent driving experience and bring more fun and convenience to your travel.

Finally, the appearance design of Xingyue L Zhiqing is very elegant and exquisite, which has been highly praised by car home car owners. She said that the vertical chrome trim of the front net is more prominent, and with the brand-new silver shield LOGO, it reveals a domineering personality. The lower enclosing grille is narrowed as a whole, and both sides are decorated with L shapes, which makes the whole front face look more exquisite and three-dimensional. These design elements not only highlight the sense of fashion and technology of Xingyue L Zhiqing, but also make it stand out among the same class models. It can be said that the design of Xingyue L Zhiqing is one of its biggest highlights. I believe that in the future market, this model will be loved and sought after by more consumers.

Super anchor, the group is tired

Seek new growth from new technologies.

Text | Chen Shoucheng

Editor | director

Super anchors seem to have the same disease.

At the beginning of March, the news that Xiao Yang’s brother faded out of the live broadcast room was hotly searched. Before him, from Dong Yuhui to Li Jiaqi, they all showed their fatigue in live broadcast. As for Luo Yonghao, he got out of the live broadcast room earlier, and only stood up and pointed out at key nodes and hot search moments.

It seems that in the second half of e-commerce, the super anchors have encountered new problems, which is different from the downfall of Viya, Sydney and other head anchors. The super anchors have fallen into a common mental dilemma, which has become a new unstable factor within their companies.

Live e-commerce is an industry where personal energy is infinitely amplified, and super anchor is one of the leaders and leaders of the industry. Their personal problems will also form common problems in the industry.

Super anchor doesn’t want to do it?

Superanchors are generally tired of their jobs.

In June, 2022, Luo Yonghao officially announced that he had retired from the network just two years after the live broadcast. As early as the end of the 21st century, Luo Yonghao drastically reduced the duration of the live broadcast, so the news that he was going to stop broadcasting was reported many times.

Huang He, the founder of making friends, once explained to the Hedgehog Commune (ID: ciweigongshe) the core reason of Luo Yonghao’s "quitting the net": Lao Luo didn’t want to work, so we couldn’t stay. To this end, Luo Yonghao, which is particularly powerful in energy, resolutely (half) gave up the lucrative live broadcast e-commerce industry and devoted himself to the wave of AR entrepreneurship.

In September 2023, in a daily live broadcast, Li Jiaqi suddenly collapsed and broke the defense because of a comment from the audience. "Where is it expensive" became a hot stalk, but what people ignored was Li Jiaqi’s subsequent true feelings: "It hurts to die sitting here every day, and the previous state of Li Jiaqi can never be found again."

Although there is quite a sharp comment: "If you don’t want to do it, don’t do it." But obviously, Li Jiaqi’s interests have been tied to too many people. It is not for him to decide whether to broadcast live or not, and he doesn’t have a new career like Luo Yonghao’s.

In February, 2024, Dong Yuhui emptied Weibo because he was tired of hot search. In previous interviews, he repeatedly expressed his unhappiness in his live broadcast career: "slander, humiliation, attack and satire came from all directions."

Dong Yuhui didn’t have much pleasure in becoming a super anchor and wealth freedom. In the live broadcast room, he publicly said: "If life can be chosen, I would rather be anyone in the company." This may sound like Versailles, but Dong Yuhui, as an intellectual, does have his own pursuit to become an anchor with goods, which is somewhat like a joke of fate.

Recently, at the beginning of March, the news that Brother Xiao Yang fell out of the TOP20 of Tik Tok’s list of talented people rushed to the hot search. Then I responded online: the reason is that only one live broadcast with goods will be held in February, and then the number of times with goods will be reduced. Prior to this, Brother Xiao Yang once said that he wanted to quit the Internet and that he was unhappy and could do nothing. Buying a yacht will be said, and going to a bar to disco will also be said. "

In mid-March, Simba, who has always been a miracle, seemed to show his disappointment with the live e-commerce industry. He told the media that the live e-commerce can’t make any money and will stop the live broadcast for two years to concentrate on studying AI.

This common dilemma of the whole platform and the whole generation of super anchors seems to have hidden common reasons.

On the one hand, although the super anchors are the biggest beneficiaries of the myth of making wealth by live e-commerce, they are also firmly bound by their work. Although some netizens call them capitalists because of their high income, this statement is obviously unfair. Capitalists can naturally benefit from the flow of capital, but they still need to pay high-intensity labor.

On the other hand, super anchors, as personal IP directly facing C-end consumers, will naturally have more abundant emotions and more grounded responses. When the public opinion field that public figures are bound to bear is overwhelmed without reservation, some of them can handle it with ease, such as Luo Yonghao in ancient online celebrity, but others can’t, such as Xiao Yangge in online celebrity, a grassroots, and Dong Yuhui, an intellectual.

Finally, applying Maslow’s hierarchy of needs theory, it is obvious that super anchors have gained considerable money and industry status, which will usually lead to the improvement of social status. But the super anchors, as "online celebrity", are misplaced in this respect. It is difficult for them to gain respect in a broader sense, and therefore they are vulnerable to psychological trauma.

There is no big anchor, okay?

Super anchors need to get away from the heavy live broadcast affairs and reduce the live broadcast time. Now it seems that this should not only be the best choice for live broadcast e-commerce institutions to minimize personal IP risks, but also be the best choice after fully considering the mental state of super anchors.

So, what have different e-commerce organizations done? Without a big anchor, can live e-commerce still work?

On March 26th, Jiaoyou Friends Holdings (HK01450) released the 2023 annual performance announcement. The annual report shows that the company’s revenue during the reporting period was 1.074 billion yuan, up 152.4% year-on-year; The adjusted net profit was 180 million yuan, a year-on-year increase of 601.3%. This is the first annual report after making a friend’s backdoor listing. It seems that making a friend is still living well after being forced to divest Luo Yonghao.

The high growth may be due to the comparison with the extremely low performance base of the original Century Ruike, but on the other hand, the profit scale of nearly 200 million a year is also "stable happiness". This is enough to show that Luo Yonghao’s departure did not have an essential impact on the business operation of making friends.

Making friends can do this, probably because of the earlier layout. Unlike Dong Yuhui and Li Jiaqi, who became increasingly agitated, Luo Yonghao decided to withdraw from the live broadcast room earlier. Carrying goods is a means of paying off debts, which is only a stage of his life and will not become Luo Yonghao’s lifelong career. This makes it easier to make friends than peers in the layout of institutional branding.

As a latecomer, the oriental selection should be even more thorough in this regard, although it is impossible to really take off the MCN hat and change the industry’s inherent cognition of itself. However, Dongfang Selection has always denied that it is a online celebrity incubator, but claimed to take the "product route" and build a supply chain to optimize the industrial chain.

Although the small composition incident once made the selection of the East go to a dangerous moment, Yu Minhong did take a clever move. The establishment of a personal live broadcast room for Dong Yuhui actually completed the divestiture of Dong Yuhui’s IP and the IP of the Oriental Selection Agency. In the future, even if Dong Yuhui leaves or stops broadcasting because of job burnout, it will no longer have an essential impact on the selection of the East.

On January 24th, Oriental Selection announced its interim results for fiscal year 2024 (from June 1st to November 30th, 2023). The financial report shows that from June 1 to November 30, 2023, the total income of Oriental Selection was about 2.8 billion yuan, a year-on-year increase of 34.4%. The adjusted net profit was 509 million yuan, down about 15.4% year-on-year.

The decrease of net profit may come from the increase of employees’ salary expenses. According to the financial report data, the total salary expenses of Dongfang Selection in the six months to November 30, 2023 were 625 million yuan, while in the six months from June 1 to November 30, 2022, the salary expenses of Dongfang Selection were 233 million yuan, an increase of 167.7%.

Despite this, the annual profit scale of Oriental Selection is about six times that of making friends. The reason is likely to come from the high gross profit brought by the selection of self-built brands in the East. According to the data, the GMV of the East for half a year is 5.7 billion yuan, which is almost the same as the GMV data of 12 billion yuan for a friend. However, in terms of revenue, the selection of the East has reached six times that of making a friend, and the gap in profit is likely to come from this.

In fact, the capital market has also given a fairly high valuation for the self-owned brands selected by the East, and there is no denying the success of the East Selection in self-built supply chains and brands.

According to the third-party data platform, the GMV of US one one2022 exceeded 65 billion yuan, and the sales volume was about five times that of making friends in 2023. Considering that US one has no self-built brand at present, if the ratio of revenue /GMV and profit rate are similar to making friends, the annual profit of US ONE may be around 1 billion yuan. Of course, if the profit margin of beauty products is higher, this data may be relatively improved.

Li Jiaqi can’t get away, perhaps because of his super ability to carry goods. In the strong growth period of live broadcast e-commerce, when his energy can be infinitely amplified by the outlet, Li Jiaqi can’t and won’t retreat from the live broadcast room. As the behind-the-scenes organization, US one also made corresponding decisions. They fired hundreds of anchors signed by the company, and poured all their resources into the live broadcast room in Li Jiaqi, thus achieving unimaginable success.

However, times have changed, which has become a cage for Li Jiaqi.

New technology and new direction

The change of the underlying technology will deeply affect the development of the industry. The idea of live e-commerce may have been put forward as early as 20 years ago, but it was not until the popularity of 4G networks and cheap Android phones that there was really room for display.

Nowadays, the development of new technologies such as digital people and AI is also deeply affecting the live e-commerce industry, amplifying the influence of super anchors on another level, and even liberating the real body of super anchors.

Both AI digital people and short video slicing are trying to maximize the IP effect of the super anchor itself, but at the same time reducing the boring and repetitive work of the super anchor.

As Sima Huapeng, the founder of silicon-based intelligence, said, "Live broadcasts can’t be done well, and digital people can’t play. Those who have already done well with short videos and live broadcasts will use digital people to expand their business, and the effect will be good. "

There have been considerable precedents in the industry in the authorization of AI digital people. Roughly speaking, there is a real-life video slice authorized by Zhu Zixiao. In the live broadcast room, Zhu Zixiao sits there and eats chicken feet without saying a word. Similar videos may be infinitely copied and placed in other live broadcast rooms to attract users’ attention and bring about transaction conversion.

Image source: News Morning News video screenshot

In this case, the super anchors are weakened into a symbol and endorsement, and obviously they can’t achieve similar results as in the live broadcast room. However, the traffic brought by the super anchors and the large-scale delivery of batch copying can still bring some transformation and sharing benefits.

A more mature business case comes from Xiao Yang’s short-sighted frequency band cargo slicing. According to the official data of Three Sheep, in 2022, more than 11,000 people were authorized to slice the Three Sheep Network, with a per capita income of 17,000 yuan, and 316 brands sold millions of goods through slicing. According to some media estimates, in 2022, Brother Xiao Yang will earn 187 million yuan just by broadcasting live slices, which is close to the annual profit scale of making friends. This may also be one of the important reasons why Xiao Yang can steadily reduce the number of live broadcasts.

The CEO of a Tik Tok head brand service provider told Hedgehog Commune that Xiao Yang’s content slice is more effective, naturally has traffic value, and can attract a lot of free traffic, which is an important reason for its success. In contrast, it is difficult for Luo Yonghao to introduce the live broadcast form of goods in the field of short video, deus ex.

"There are also good traffic, but all of them are caused by Teacher Luo. For a long time, what the audience sees is that Luo Yonghao is angry every day in the live broadcast room, as if his temper is very bad, which has also caused a bad influence on Luo Yonghao’s personal brand image."

As for Oriental Selection and Dong Yuhui, the service provider thinks that the risk is greater. "Dong Yuhui is an intellectual after all and has pride. He may be infinitely magnified if he accidentally says something, and there will be certain speech risks. On the other hand, the brand tonality selected by Dong Yuhui and Dongfang is not suitable for making grandiose slices. "

From this point of view, slicing with goods is destined not to be applicable to all anchors, and new technologies may not necessarily benefit everyone. However, the existing directions and cases still give the super anchors a certain imaginable space in the future.

Tired super anchors are still trapped in the relatively backward production mode of live broadcast e-commerce, using repeated labor to dig gold, while making money happily and living painfully.

Perhaps Simba, who stopped broadcasting at this time to concentrate on learning AI, is the one who has seen through the development of the industry.

Original title: "Super anchor, collectively tired"

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Lei Jun： The founder of ＂Wei Xiaoli＂ attended the Xiaomi SU7 conference.

Beijing News Shell Financial News (Reporter Chen Weicheng) On the evening of March 28th, Lei Jun, founder, chairman and CEO of Xiaomi Group, introduced that Li Bin, chairman of Weilai Automobile, Li Xiang, chairman of LI, He Xiaopeng, chairman of Xpeng Motors, Wei Jianjun, chairman of Great Wall Motor and Zhang Jianyong, the new chairman of BAIC Group, attended the SU7 conference.

Proofread Liu Baoqing