On November 13th, the FOB price of Malaysian palm oil was US$ 1,192.5, down US$ 52.5 from the previous day, the CIF price of imports was US$ 1,222.5, down US$ 52.5 from the previous day, and the import cost price was RMB 10,584.12, down 421.73 yuan from the previous day, ending four consecutive rises and falling from the high level in the past two and a half years. The import profit was negative 624.12 yuan/ton, down 18.27 yuan/ton from the previous day. (China Grain and Oil Business Network)
2021, as the first year of the 14th Five-Year Plan, is the historical node of the centenary of the founding of the Party, and it is also a year of deep integration of mainstream media. This year, good news spread frequently in the aerospace field, and the China Olympic Corps fought bravely in Tokyo. Also in this year, the mainstream media continued to attack the Internet position, making every effort to create media-integrated reporting products with a more comfortable attitude, and exerting the public opinion guidance of the mainstream media on the new media side.
Based on this, CTR evaluates the network communication power of mainstream media institutions through industry observation and data monitoring statistics in 2021, forming a list of network communication power in 2021, and objectively presenting the network communication effect of mainstream media.
Results of the list of mainstream media network communication power in 2021
According to CTR’s systematic evaluation of various central media in 2021, the biggest fans of CCTV, People’s Daily and Xinhua News Agency in new media channels are all above 100 million, and the effect of integrated communication ranks in the top three.
Legend: Evaluation results of communication power of major central media networks in 2021
According to CTR monitoring data, by the end of 2021, eight central media had nearly 100 self-owned APP products and 1,600 accounts opened by third-party channels, forming nearly 440 account matrices of the third-party platform with more than one million fans (or with a cumulative reading of more than one million in a quarter), and accumulated about 24,000 explosive short video content and 47,000 explosive WeChat official account articles. Compared with the beginning of the year, the cumulative download volume of the central media’s own APP increased by 13.8%, and the mainstream media’s entry into the main position of the Internet was further accelerated, and its communication power and influence continued to expand.
The channels of the Central Radio and Television General Station developed in a balanced way, occupying the first place in many sub-stations. There are 14 self-owned client products with downloads of more than one million, with the growth rate exceeding the industry average, among which the growth rate of downloads of "Central Video", "Cloud Listening" and "CCTV Literature and Art" doubled; Head and Shoulder Account Matrix with over 220 million fans/quarter cumulative reading. In 2021, the main station produced 18,000 explosive works, of which "CCTV News" Tik Tok and Aauto Quicker accounts accounted for more than 90% of the explosive works.
The list of network communication power of 38 radio and television organizations at or above the provincial level shows that the Central Radio and Television General Station, Hunan Radio and Television and Shanghai Radio and Television are among the top three.
Legend: In 2021, the network communication power of 38 radio and television institutions above the provincial level was TOP10.
Hunan Radio and Television has its own channels, Xiaomang and Fengmang have been launched one after another, enriching its own product matrix and striving to build its own platform.
Shanghai Radio and Television and Zhejiang Radio and Television have developed in a balanced way in third-party channels, and Weibo, WeChat, Short Video and other third-party platforms are on the list.
Henan Radio and Television has made rapid efforts in WeChat and short video channels, ranking fifth in this year’s comprehensive list and second in the short video sub-list.
Beijing Radio and Television and Jiangsu Radio and Television have performed well in Weibo, its own APP and other third-party platforms, but the strength of short video channels is slightly weak, which has a slight decline in the overall ranking.
Hubei Radio and Television and Shandong Radio and Television entered the list for the first time this year. Hubei Radio and Television has improved its ranking in all channels, with Weibo and short video channels in the TOP10. Shandong Radio and Television has made rapid efforts in its own channels and short video channels, forming a three-level media account matrix with "Lightning News" as the core and provinces, cities and counties (districts), ranking in the top ten in its own APP and short video sub-list.
Highlights of mainstream media network communication in 2021
(1) The theme main line reports hit the floor, creating a red explosion IP.
The new media will broadcast live and create related topics to aggregate the attention of the whole network. The live broadcast of "July 1st Medal Awarding Ceremony" and "Celebrating the 100th Anniversary of the Communist Party of China (CPC)" by CCTV News, the Central Radio and Television General Station, attracted nearly 80 million people to watch, and the topic of creating Weibo # 100th Anniversary of the Communist Party of China (CPC) # exceeded 12 billion. The National Day live broadcast "National Day Flag Raising Ceremony" was watched by over 10 million people. The People’s Daily set up the topic of July 1st Weibo # General Secretary’s Golden Sentence of the July 1st Medal Awarding Ceremony #, with a total reading of over 60 million, and a single golden sentence of Weibo praised over 70,000; On the National Day, the live broadcast window was opened through the Weibo platform, with 1.72 million viewers.
Creative expression enriches product forms, and frequent explosions are popular among netizens. The original domestic cartoon "Zhenshanhe" of China Central Radio and Television General Station has been played over 1.5 million in Weibo. The People’s Daily released a mixed-cut MV "The Centennial Edition of the Founding of the Party", with revolutionary historical film and television materials and the melody of popular songs on the Internet. The total broadcast volume in bilibili and Weibo was 9.56 million; In conjunction with Hunan Radio and Television and Tencent Music, the special music concert "No.100 Fuxing Avenue" was planned, and the total broadcast volume of the client video series exceeded 4 million. Zhejiang Radio and Television launched H5 works "Look at the Digital Paradigm in Zhejiang" and "Hello, Zhejiang! ",etc., to create an immersive reading experience, with a total reading volume of over 100,000.
The perspective of "sticking to the ground and innovating" ordinary characters cuts into the netizens’ empathy. In the national day special report, the mainstream media have shown their patriotic feelings from the perspective of ordinary people, which triggered empathy among netizens. Tik Tok Street’s "CCTV News" by the Central Radio and Television General Station was praised by 1.257 million people, and it was listed on the hot search list of Weibo across platforms. The People’s Daily adapted online celebrity’s song "The Sea of Stars" and invited ordinary people from all over the country to appear and sing. The video of Weibo was played more than 7 million times. Xinhua News Agency interviewed ordinary people, showing the sincere and touching patriotic feelings of the general public. Among them, the video broadcast of veterans insisting on raising and lowering the national flag exceeded 700,000.
(B) The reporting of major public events changed the way of discourse, and diversified reporting resonated with netizens.
Aerospace reporting has both feelings and interests. According to CTR monitoring data, the mainstream media released 2947 explosive works with aerospace theme this year, with a total broadcast volume of over 1.84 billion times and a total interaction volume of 440 million times. The Weibo account matrix of the Central Radio and Television General Station released a total of 286 explosive works, with a total praise of over 12 million; The cumulative broadcast volume of space-related live broadcasts released by the central video platform "Dream in the Sky" exceeded 10 million times; "CMG Watch" Weibo account created Weibo topic # Kung Pao Chicken in Space Station #, and invited many star artists to sing the limited single "Kung Pao Chicken in Space Station", with a total reading volume of 34.159 million. The People’s Daily has accumulated 1,200 explosive works, including 256 explosive works of Weibo account, which has been praised 9.12 million times; Launched the # Travel Diary of the Space Trio # to record the details of the space life of the Shenzhou-13 astronaut, with a total reading of over 13 million.
Sports event reports are full of colors, encouraging Olympic athletes to show their sportsmanship. During the Tokyo Olympic Games, the total number of viewers on the all-media platform of CCTV exceeded 47 billion, setting a new record for the number of sports events in the past 10 years. In terms of content planning, CCTV news client aggregates content resources, creates Olympic special topics, and opens 11 sub-sections such as "Event Express", "China Legion", "Watching Games", "Olympic Story" and "Come to the main station to watch the Olympics" to present relevant contents in different categories. The central video client grasps the preferences of young users and skillfully uses "national wind elements" to create a traditional cultural experience program "National Wind Games", with a cumulative broadcast volume of 16.028 million. The People’s Daily used posters to attract users’ attention, and launched the poster "Long Picture of Triumph" to record the wonderful performance of China Olympic athletes in the form of cute version of comic books. The cumulative praise of this Weibo was 112,000, and the cumulative forwarding volume was 31,000. Posters of characters from the national anthem were launched, and the heroic moments of athletes winning gold medals were embedded in the five-line map. The creative works were praised 74,000 times and forwarded 28,000 times. Xinhua News Agency released a series of videos of "Olympic Early Know" on its account, and added a situational theater to increase the interest of Olympic news reports. The cumulative broadcast volume of 14 videos was nearly 3 million.
(C) New media creative programs spread in circles, innovative advertising implanted to upgrade content marketing.
Mainstream media actively use new media thinking to realize content and form innovation and create circle codes. This year, CCTV launched the host talent show "Summer of young", which became the password for this summer, and then relied on the Beijing Winter Olympics to launch "young in Winter". The "Yang young" series focuses on "contrast", which on the one hand fully shows the host’s personal talents, on the other hand presents rehearsal mistakes and private tidbits in short videos, showing real and personalized content, and is loved by netizens. According to statistics, the five-hour live broadcast of the central video platform "Summer of Central young" earned 63.53 million viewers, and the program-related topics won 41 hot search lists on the whole network, with a total reading volume of 3 billion, a total interaction volume of 4.54 million, and a short video broadcast volume of 700 million times. "Summer of Central Young" has become a landmark program on the new media side of the main station in 2021.
Business advertisements are cleverly implanted, and customized content is adapted to the scene. The Central Radio and Television General Station fully considers the adaptability of products and scenes in advertising brand implantation and conducts customized content marketing. Including the adaptation of the theme song "Song of Leo" by Haier Brothers to arouse the memory of the brand among netizens, and the related Weibo topic # Wang Bingbing and other anchors strung together 14 domestic animations # with a total reading of 110 million. The host experienced the cooking, sports and wearing choices in the home smart scene, and the netizens were able to personally bring themselves in and empathize with the scene, which helped the short video of commercial advertisements spread widely in the new media. The cumulative broadcast volume of related Weibo topic # Wisdom was 69.725 million.
(D) Radio and television media differentiated to create their own APP matrix, and audio and e-commerce positions rose.
According to CTR monitoring data, in 2021, there were more than 150 self-owned apps updated by radio and television organizations in normal operation, and the overall cumulative download volume increased by 19.1% compared with the beginning of the year, and there were 43 apps with download increments exceeding one million. Central Radio and Television General Station, Hunan Radio and Television and Shanghai Radio and Television ranked in the top three in the 2021 self-owned APP sub-list. The Central Radio and Television General Station has its own APP video and CCTV news client upgraded and revised. The central video pays more attention to the creation of social functions, attracts a large number of high-quality social accounts, and increases the creation of "Central Friends Circle" and vertical content sections; CCTV news pays attention to the user experience, and the new "24-hour" time stream presents the global key news, which is convenient for users to use the fragmented time to browse the current hot spots; Add emergency information collection capacity, start information collection at the first time when a major accident occurs, help rescue work, and reflect the social responsibility of mainstream media.
On the whole, radio and television organizations pay more attention to the creation of their own APP head products. More than half of the head products have been systematically updated in the past month, and 8 of the TOP10 apps have been systematically updated in the past 7 days. Among the main categories of radio and television APP products, the cumulative download volume of audio and e-commerce APP has increased by more than 50%.
Legend: In 2021, the growth rate of self-owned APP downloads of 38 radio and television institutions above the provincial level.
Legend: In 2021, 38 radio and television organizations at or above the provincial level spread their own audio APP product TOP5 on the Internet.
E-commerce APP is the key area of mainstream media this year. Hunan Radio and Television Xiaomang APP starts from Hanfu Circuit and builds a "trendy domestic content e-commerce", always aiming at young users and differentiating to build a vertical e-commerce platform. Shanghai Radio & TV, on the other hand, accepts the user traffic of BTV through the B+ Mall section, creates a content-consumption link, and constructs a new shopping application scenario through program content drainage.
(E) Continue to launch short videos, and the radio and television media will give full play to the advantages of content and layout features.
In 2021, radio and television organizations will spread their matrices on short video platforms (Tik Tok, Aauto Quicker and CCTV) to a large scale, and their output will be stable. By the end of 2021, there were over 470 head and shoulder accounts with over one million fans in 38 radio and television organizations at or above the provincial level, among which 48 head accounts with more than 10 million fans increased by 92% compared with the same period in 2020, and the proportion of head accounts reached 11%, maintaining rapid growth for two consecutive years. The data shows that the short video platform still maintains a strong vitality, and radio and television organizations are increasingly adapting to the rules and gameplay of the short video platform, and making efforts based on their own superior resources to create vertical content products with radio and television characteristics.
Legend: In 2021, 38 radio and television organizations at or above the provincial level ranked TOP10 in terms of short videos of network communication power.
According to CTR monitoring, in 2021, there will be 10 head and shoulder accounts with a fan growth of more than one million in CCTV. Among them, Tik Tok, a Chinese Poetry Conference, and Aauto Quicker, a young video, are the top two in terms of growth, with the former presenting large-screen classic IP in short videos, and the latter relying on sports program resources to create new IP for sports.
The "Tang Palace Night Banquet" helped Henan Radio and Television to successfully go out of the circle, and the "Luoshen Shuifu" and "Longmen King Kong" pursued by winning the battle were sought after by netizens. Henan Radio & TV Station has implanted Internet communication genes such as "interactive, open and empathetic", edited the core wonderful content, and rapidly spread and continued to ferment with short, intuitive and convenient short video communication forms, creating a long tail effect and maximizing the communication effect. Tik Tok, the "Elephant News", launched the 2021 Henan Spring Festival Evening Collection, bringing together the highlights of the program, with a cumulative broadcast volume of 240 million times, and the number of account fans increased by more than 8 times compared with the beginning of the year, making it the account with the highest growth rate of 10 million account fans in radio and television organizations.
By the end of 2021, Shandong Radio and Television had aggregated short video accounts of more than 200 provinces, cities and counties on the short video platform, with a cumulative fan base of 120 million and a cumulative interaction of over 700 million times, which was very influential in the province.
In addition, 38 radio and television organizations at or above the provincial level have made use of the traditional proprietary content IP to build the Internet, and the number of Tik Tok accounts of 17 programs has exceeded 10 million, an increase of 9 compared with the beginning of the year. According to the monitoring data of CTR short video user portrait products, the age structure of these accounts is mainly people over 30 years old, who care for their own health, pay attention to maintenance and fitness, pay attention to financial investment and are willing to pay for health. On the whole, these users belong to the backbone of society and have strong consumption potential, which brings broad prospects and opportunities for radio and television institutions to expand the large-screen realization model and dig deep into the value of Internet users.
(VI) Moderator reporter Wang Hong transmits positive energy in various forms.
With the mainstream media all marching into the main battlefield, radio and television hosts and journalists continue to adhere to the traditional media people’s duty of keeping upright, and combine their own advantages and positioning to carry out diversified communication on the new media side. According to CTR index, Tik Tok, Aauto Quicker and Billie Billie’s head host account number is 8, Zhejiang Radio and Television 3, Jiangsu Radio and Television 3 and Anhui Radio and Television 1, with CTR index all exceeding 70.
IP, the host and reporter of the Central Radio and Television Station, showed their magical powers, and displayed personalized content on platforms such as Mile Mile and Tik Tok to create personal brand characteristics. The account of "Eat Pepper’s Meow Sauce" (Wang Bingbing) published interview tidbits and personal life Vlog, which continued to maintain its high influence with a sweet and lovely image. Among them, the work "Ice Ice vlog.003" recorded the leisure daily life of Wang Bingbing visiting hutongs and slapping cats, with a total broadcast volume of 10.639 million and a total interaction volume of 1.405 million. The account of Liu Xiaoqian, a foreign correspondent, records the daily work abroad and sends back the latest news overseas, showing the fearlessness and professionalism of China reporters. The work "I am willing to be interviewed by the China media" interviews Blake’s father who was shot by the police on the street and exposes racial discrimination in American society, with a total broadcast volume of 3.026 million and a total interaction volume of 158,000. The host "Li Sisi" account, "Zhu Xun" Tik Tok account and Aauto Quicker account share daily life, convey happy mood and show the orthodox host style; "Host john young" Aauto Quicker account recorded funny sitcoms to amuse the netizens; The "Scarab" account in Tik Tok is deeply involved in children’s education and awakens the childhood memories of netizens.
Among the provincial radio and television stations, Tik Tok, the news sister of Zhejiang Radio and Television, Tik Tok, Wang Xiaochuan of Anhui Radio and Television, Aauto Quicker, Dalin Review of Jiangsu Radio and Television, Aauto Quicker, the reporter Yang Wei, and Billi account are outstanding in the field of news commentary, actively advocating correct values. Tik Tok account of "Xiaobei-City Private Car" of Zhejiang Radio and Television has been deeply involved in the field of urban traffic and private car transactions, realizing the visualization of traditional urban traffic broadcasting, and the host’s capable and provocative behavior style has been loved by netizens. Shen Tao’s Tik Tok account of Zhejiang Radio & TV Station continued its variety entertainment style, shooting various jokes with daily life as the theme, which triggered interaction among netizens. In addition, live broadcast with goods has become a new trend, and the professional performance of the host is rich in the live content ecology.
(7) Enter the virtual human track and actively embrace the frontier technology of the meta-universe.
In recent years, the virtual idol industry is in full swing, and the virtual image is the core element of the meta-universe. Getting involved in virtual idols is the fastest and most feasible way to enter the meta-universe. Once the meta-universe concept virtual beauty expert "Liu Yexi" was launched, Tik Tok’s powder rose more than 3 million in a week, which shows that the development prospect of virtual idol track is broad. Many mainstream media have tried to build virtual hosts and journalists.
The Central Radio and Television General Station launched the Winter Olympics sign language AI anchor. Based on technology, it can not only report the news of the Winter Olympics synchronously, but also provide timely, accurate and smooth sign language live broadcast for the hearing impaired. Xinhua News Agency launched a digital journalist and astronaut Xiao Qian, and created a realistic virtual Martian surface to lead netizens to feel the meta-cosmic news.
Shanghai Radio & TV Station launched the second-dimensional virtual news anchor Shen Ya to show the possibility of deep integration of virtual reality in news broadcast, and opened the Official account "Shen Ya _ Xiaoya Official", with 72,000 fans, a total broadcast volume of 3.908 million and a total praise volume of 742,000. At present, Shen Ya has participated in multiple live news broadcasts, character dialogues and news reports. Hunan Radio and Television launched Xiaoyang, a digital host, and opened an account "Xiaoyang -Young" in Weibo, mainly to promote Hunan Satellite TV programs.
(8) Make efforts to spread overseas, and the role of mainstream media in global news reports is prominent.
According to CTR monitoring, by the end of December, 2021, more than 30 domestic radio and television organizations or central media had opened nearly 700 accounts on three overseas social platforms, with a cumulative fan base of over 1.1 billion, of which Facebook platform had the largest fan base, which exceeded 1 billion as a whole, with the fan base increasing by 9% compared with the beginning of the year, and there were 18 head accounts above 10 million. Among them, CCTV (@ChinaGlobalTVNetwork) and China Daily (@chinadaily) both have more than 100 million fans. The total number of fans on YouTube platform is 38 million, which is growing rapidly, and the overall number of fans has increased by 24.9% compared with the beginning of the year. Among them, 10 accounts of CCTV, Xinhua News Agency, Hunan Radio and Television, Zhejiang Radio and Television and Shanghai Radio and Television Institutions have more than one million fans. The total number of followers of Twitter platform is 57 million. Due to platform restrictions and many other reasons, the number of followers of domestic institutional accounts has grown slowly, with an overall increase of 0.6% compared with the beginning of the year.
Legend: TOP10 list of overseas communication power of domestic mainstream media in 2021
In the face of the complicated international situation in 2021, the domestic mainstream media will improve the ability of public opinion to control the field in an all-round way and break the discourse hegemony of western media through exclusive and objective reports. In the report on Meng Wanzhou’s return to China, the Central Radio and Television General Station conducted exclusive live broadcasts simultaneously on its own new media platforms such as Central Video, CCTV News Client and CCTV. The total number of praises exceeded 400 million, and all 17 contents were launched on the whole network; The live broadcast signals and news materials were broadcast and reprinted by 391 media outlets in 58 countries and regions, including Associated Press, AFP, Reuters and European Broadcasting Union, with a total broadcast time of over 2,800 times. In the report that the Taliban came to power in Afghanistan, the local reporters at the general station sent back the live report for the first time, and the related video broadcast volume exceeded one million; Wei Tian, the anchor of CGTN, spoke to the Taliban government spokesman live, and his professional performance was recognized and praised by overseas netizens, with a cumulative video broadcast of 110,000 times; The "CGTN Frontline”Facebook account released photos to show the cruelty and humanistic care of the war, and the average interaction volume was above thousand.
Facing the western countries’ deliberate smearing on issues such as the source of the epidemic and Xinjiang cotton, the mainstream media launched a series of bilingual works, with detailed evidence to vigorously fight back and safeguard the national image. CGTN, the Central Radio and Television General Station, launched "In-depth Investigation of Covid-19 Laboratory in North Carolina, USA" on the YouTube platform to disclose the truth about the source of Covid-19 in Debao Laboratory in the United States; A series of video "Facts tell" was launched to ask questions about the focus issues, which triggered users’ in-depth thinking and discussion, making the truth self-evident. The YouTube account of Shanghai Radio and Television’s "ShanghaiEye Magic Eye" released the news "The polar industry in Hami, Xinjiang is booming" to show the Xinjiang industrial economy that is still operating normally under US sanctions.
The literary and entertainment content of mainstream media also has bright performance overseas. The YouTube account of CCTV Spring Festival Evening focuses on the two major literary IP’s "Spring Festival Evening" and "Autumn Evening" and focuses on the attention of overseas users. Up to now, the cumulative play volume of the account has exceeded 250 million times, and the number of account fans has increased significantly during the Spring Festival and Mid-Autumn Festival. The film and television account "China Zone Drama Music Department" recommends China’s film and television works to overseas users. At present, the number of account users has exceeded one million, and a film and television drama communication matrix covering more than 10 languages including Chinese, English, Spanish, Vietnamese and Indonesian has been formed. Hunan Radio and Television opened YouTube accounts such as "Official Channel of Mango TV of Hunan Satellite TV" and "Official Channel of Night in Wan Chai" to delay the update of variety shows, among which, the total broadcast volume of the 12-stage complete program of "My Brother" was 9.783 million. Shanghai Radio and Television YouTube account "SMG Shanghai TV official channel" released the 12-stage complete program "Our Song", and the cumulative broadcast volume of YouTube platform was 9.23 million. Zhejiang Radio and Television launched a music category, and opened a YouTube account "Zhejiang Satellite TV Music Channel" with a cumulative subscription of 1.54 million.
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Looking back on 2021, the scale of Internet users in China has exceeded 1 billion, and the Internet penetration rate has exceeded 70%. China has become the largest and most vibrant digital society in the world. "Home economy" has become an indispensable element of life, and online shopping by over 800 million people has spawned exploration and practice in the fields of community e-commerce, social e-commerce and content e-commerce. Many new words such as "blockchain" and "NFT" have come into public view, "6G" has been written into the 14th Five-Year Plan of the Ministry of Industry and Information Technology, "web3" has been mentioned frequently by the Internet industry, and "Metauniverse" is full of infinite possibilities.
Mainstream media keep innovating in the surging Internet rivers and lakes, constantly adapt to new forms of communication, and successively launch explosive works; While strengthening the construction of its own platform, it constantly optimizes the upgrading mechanism and system, and becomes more familiar with and adapted to the law of Internet communication. We expect the mainstream media to dance like an elephant to promote the in-depth development of media integration and move towards a new future.
1905 movie network news On August 9th, Esther Yu took out a group of summer photos, in which she wore a retro red one-piece swimsuit, with a proud S-curve in a glance, and her shawl was wet, which made her sexy and attractive. The studio also forwarded the essay: "The summer is still warm, and the first swimsuit Xiaoxin photo after beginning of autumn has been delivered!"
The new Audi Q5L has attracted much attention. Photo by Sun Xiaomeng, a reporter from Beijing News
■ Car reading test drive
Starting from the Q7, Audi began to use the design of the new generation of models. On July 6, Beijing News reporters participated in the new Audi Q5L media test drive event held by FAW-Volkswagen Audi in Guizhou. The new Audi Q5L after this "lengthened" has become full and mature in visual effect through the improvement of the front details. The larger hexagonal middle net and the complex and eye-catching headlight design all show the unique design language of Audi models, and the longer wheelbase enhances its market competitiveness.
The wheelbase is lengthened and the space is increased.
The new generation of Audi Q5L still has obvious Audi Q-series genes in its exterior design, with a large 3D aluminum intake grille and intelligent matrix headlights, expressing the Audi family’s expertise in technology.
The new car also lengthens the wheelbase by 88mm to 2908mm, and the lengthened part is concentrated in the rear row space, which has certain advantages in the same class.
In the rear part, the new Q5L is familiar with the previous generation of models, especially the outline of the taillights and the "clam shell" overall hatchback tailgate that continues to be used. The Beijing News reporter noticed that the "exhaust" under the bumper of the new car is only decorative, and the real double exhaust port is located on the underside of the bumper. This has become a common feature of many Audi models, and even the SQ5 has not been spared the "fake exhaust".
In-car technology configuration improvement
The interior texture of the new Q5L has improved. The center console shape is not fancy, simple and practical, and the technology configuration in the car has been improved synchronously.
During the test drive, the Beijing News reporter noticed that the Q5L is equipped with a 12.3-inch full-LCD instrument and the latest MMI multimedia system with an 8.3-inch central control screen, which can provide LTE 4G network, Wi-Fi network hotspot functions, and more.
In the high-end model, the Q5L also has more features to enhance the sense of luxury, such as the Danish Bang & Olufsen sound system, HUD head-up display system, and automatic parking.
Fast dynamic response
The new Q5L is equipped with the same power unit as the new A4L, namely two different power-tuned 2.0T turbocharged engines. The maximum output of the 40 TFSI model is 140 kW, and the maximum output of the 45 TFSI model is 185 kW.
The new car is equipped with a 7-speed dual-clutch transmission code-named DL382, replacing the 8-speed automatic transmission of the old model. It is worth noting that the new car is equipped with a new quattro ultra four-wheel drive system, which eliminates the central Torson differential on the old model and replaces it with an electronically controlled multi-disc clutch. This change changes the all-wheel drive of the new Audi Q5L to a timely four-wheel drive dominated by the previous drive.
No matter what mode, when the reporter of the Beijing News stepped on the accelerator deeply, he could feel that its power output was very strong. If it was not for the pursuit of "speed and passion", the power would definitely be sufficient.
Sun Xiaomeng, reporter of Beijing News
The ninth episode of the fifth season of "Extreme Challenge" was broadcast last night. Luo Zhixiang, Zhang Yixing, Wang Xun, Di Lizheba, Yue Yunpeng, and Lei Jiayin came to Lizhuang Town and embarked on a journey to find a water source in order to save the water shortage crisis of "Planet Maywater". In the program, Lei Jiayin "self-confidence of fans", "laughter and tears" flew together; Wang Xun assisted Di Lizheba, regardless of personal victory or loss in order to protect the water source. Through this virtual water crisis battle, Jituan called on everyone to protect water resources, so that the audience could entertain and provoke thinking.
At the same time, the program also continues to move forward on the road of adhering to public welfare, sending encouragement and care to the students of primary schools in the earthquake-stricken areas of Yibin. In addition, the program also jointly launched the "Yangtze River Walk" public welfare donation activity to help poor areas along the Yangtze River and post-disaster primary schools in Yibin build sun runways. As a warm "national variety show", "Extreme Challenge" uses practical actions to convey the spirit of "This is Love".
Lei Jiayin’s "Confidence of Fans" laughs frequently online and won the title "The Most Beautiful Person"
In this episode, Lei Jiayin, who wanted to show his fists and feet, was repeatedly "besieged". He came to the ancient town from "Maywater Planet" to find water, and repeatedly bumped into the "dehydration tribe" C.T.O who wanted to stop them. Lei Jiayin, who had never won since the fifth season, immediately showed a strong "desire to survive". He first pretended to be pitiful to the C.T.O and asked them to let him go for the time being. Seeing that the C.T.O members had a little "compassion", he started to "please" while the iron was hot, and "Wang Zining, Brother Xue" blurted out and managed to escape. Lei Jiayin, who thought he was saved from being "hunted" by his "three-inch tongue", said proudly, "I solved all this with my wisdom". Immersed in joy, he was "out of control", and with the confidence of "they can’t bear to eliminate me", he volunteered to be the "bait" to lead out the C.T.O.
The self-inflated Lei Jiayin encountered the challenge of testing professional skills – instant tears. With his solid acting skills and the stimulation of onions, his eyes were red in less than a few seconds, and he shed tears, helping Di Lizheba complete the task of obtaining "the tears of the most beautiful person", and also won the title of "the most beautiful person". Lei Jiayin, who burst into tears online, brought many "sources of happiness" to the audience.
Wang Xun assisted Di Lizheba in protecting the water source and winning praise from netizens
In this issue, Wang Xun was much more experienced and calm, and made a calm judgment on the performance of the other members one by one. Based on his years of understanding of Luo Zhixiang and Zhang Yixing, as well as subtle observations, Wang Xun determined that Luo Zhixiang’s self-destruction of his identity as an "infected person" was to "lose the car and protect the commander"; from the fact that Zhang Yixing did not take the initiative to "attack" Luo Zhixiang, it was determined that Zhang Yixing had been "infected".
Not only that, Wang Xun, who had a clear idea throughout the whole process, always insisted on saving the "planet" as the top priority. At the end of the show, Di Lizheba was the only one left who was not "infected". As an "infected person", Wang Xun should have let his team win. However, he chose to let Di Lizheba enter the spaceship by himself, successfully protecting the water source, and finally bringing "Planet Maywater" back to life. Wang Xun’s actions regardless of personal victory or loss made netizens praise, "Brother Xun is really warm!"
"Extreme Challenge" calls for the protection of water resources "Yangtze River Tour" to practice public welfare and offer love to disaster areas
Water is the source of life, and water resources are the primary condition for maintaining the sustainable development of the earth’s ecological environment. This issue shows the process of the extremely challenging group going to the earth to find water through the virtual "Maywater Planet" water shortage crisis. In the end, in order to save their homeland, they gave up the opportunity to "go home" and worked together to deliver water, successfully bringing the "planet" back to life. Through the mission part of the show, the extremely challenging group made the audience entertaining and aware of the importance of protecting water resources. As the director said at the end of the show, "The water of the Yangtze River nourishes thousands of people who develop along the river. Without water, there would be no one. As long as everyone cares about water, today’s fictional game will not become a reality.
In addition to calling on everyone to be environmentally friendly, "Extreme Challenge" also does not forget to use practical actions to convey the power of public welfare. On the evening of June 17, a magnitude 6.0 earthquake occurred in Changning County, Yibin City, near the town of Lizhuang where the program was recorded. Soon after, the program team rushed to the disaster area of Yibin to visit the students of Shuanghe Town Central Primary School in Changning County, Yibin, where the epicenter was severely damaged, and sent encouragement and care to the students after the disaster.
At the same time, the program also jointly launched the "Yangtze River Walk" public welfare donation activity with the China Foundation for Poverty Alleviation and Alibaba Public Welfare. This activity aims to mobilize the whole society to build a sun runway for poverty-stricken areas along the Yangtze River and post-disaster primary schools in Yibin City through online donations from netizens, and contribute to the reconstruction of the disaster area. From sending warmth to the disaster area to launching a public welfare activity of love, "Extreme Challenge" uses practical actions to convey the power of "this is love".
1905 movie network news Directed by Qiu Litao, produced by Andy Lau and co-starred with Gu Tianle, Miao Qiaowei and Lin Jiaxin, starring Zhang Guoqiang, Chen Jiale, Wei Shiya, Gong Shuoliang and Li Ying, and starring Zheng Zeshi, Lin Jiadong and Ying Cai’er will be released nationwide on July 5.
Today, the film exposes Andy Lau’s special. The special shows the daily shooting of the producer, starring, and singing Almighty King Andy Lau, from actor performances, scene scheduling, to action design, Andy Lau has personally given creative shooting suggestions and guidance. Director Qiu Litao and a group of leading actors also appeared to affirm Andy Lau’s contribution during the shooting.
The Almighty King Andy Lau became a model worker of the crew, and his delicate and professional skills were praised by the whole creative force
The drug market has been divided into four worlds for a long time, but the big drug lord Jizang (Koo Tianle, played) is planning to annex the entire ** city to establish his own "drug kingdom". After planning a series of black and black incidents, the anti-drug police Lam Zhengfeng (Miao Qiaowei, played) and his anti-drug action team are all out to hunt down drug dealers. On the other hand, Yu Shuntian (Andy Lau, played) has risen from a small gangster to a financial tycoon and anti-drug "Justice of the Peace", and is offering a reward of 100 million to hunt down Hong Kong’s largest drug dealer, which has caused an uproar in the society. It turns out that Yu Shuntian and Jizang have an ulterior relationship with the same family. Who will win this game of life and death in the past? In the face of the situation of drug dealers, would the police officer Lin Zhengfeng join forces with Yu Shuntian to arrest drug dealers? All the conspiracies and secrets are hidden behind this "drug storm", and a battle between heaven and earth is about to break out.
In the special released today, Andy Lau carefully controls every detail of the shooting, and he will personally play many actions. As long as it is a movie, there is no one he is not familiar with or proficient in. His energy and professionalism in movies are amazing. Director Qiu Litao has worked with Andy Lau for many years, and this is the second time that Andy Lau has worked with him as a producer. Qiu Litao said that because Andy Lau is very familiar with all aspects of the film, he is also an actor himself, and the communication with the actors and directors is very smooth. "It feels very different from before. This time we are in an opposing relationship in the play, and we rarely have the opportunity to confront him head-on," said Gu Tianle. Miao Qiaowei, who plays the anti-drug police officer in the film, also affirms Andy Lau’s professionalism: "He will give advice on the camera position, the actors’ performances, and how good or bad it is." Lin Jiaxin is also not stingy in praise: "He is really a hero in and out of the play." Zheng Zeshi and Zhang Guoqiang even have no reservations about their admiration for Andy Lau in their words.
Andy Lau’s first work after injury staged a battle between heaven and earth, and a new story set off a drug-sweeping storm
"Anti-Drug 2 Heaven and Earth Showdown" is the second collaboration between Andy Lau and Koo Tianle after a lapse of 12 years. The two best actors staged a duel on the same stage – two people who seem to be at odds with good and evil, but they came from the same family; a drug-related showdown destroyed 20 years of brotherhood. The two exchanged 100 million Hong Kong dollars for each other’s lives, causing an uproar in the society. When asked why there are four words "Heaven and Earth Showdown" in the title of the film, Koo Tianle revealed: "In the film, Andy Lau will be shot", which brings people unlimited speculation. The 100 million Hong Kong dollars life and death "poison bureau", the ultimate showdown between good and evil, who will win? As the gunshots fall, the answer will also be revealed.
"Anti-Drug 2 World Showdown" is a new story, with more prominent drug hazards and the concept of "anti-drug" on the theme. Many drug crime elements and action scenes are highly cautionary. Andy Lau, who is a film producer and starring, confessed that he originally only wanted to be a producer, but after getting the script, he was moved by the role and finally decided to star. He chose this film as his first work after his comeback after injury, and did it himself in front of the stage and behind the scenes.
"Anti-Drug 2 World Showdown" is directed by Qiu Litao, produced by Andy Lau and co-starred with Gu Tianle, Miao Qiaowei and Lin Jiaxin, starring Zhang Guoqiang, Chen Jiale, Wei Shiya, Gong Shuoliang, Ouyang Jing and Li Xian, starring Zheng Zeshi, Lin Jiadong, Ying Cai’er, Zhang Chengjie and Li Canchen.The film will be released nationwide on July 5.
Video: Cloth Vision/Zou Le
More than 100 mainstream brands participated in the exhibition
Over 1000 models are displayed on site.
More than 150 new cars are unveiled.
……
This is a "grand event" related to cars
This weekend, go shopping!
Yesterday (9)
2023 (25th) Chongqing International Automobile Exhibition
Opening at Chongqing Yuelai International Expo Center
(The exhibition will last until June 18th)
Chongqing auto show site. Zou le photo
This year’s Chongqing Auto Show consists of
China Council of the Promotion of International Trade, Automotive Industry Committee
Sponsored by China Automobile Industry Association.
It is Chongqing and even the central and western regions.
The largest automobile professional exhibition.
So, what are the highlights of the scene?
Pudding will show you around.
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Video: Bu Vision/Wu Wangyang
Liangda intelligent network connection new energy automobile specialty hall
Show over 300 new energy vehicles.
We have countless imaginations about the future mode of travel, but the continuous innovation and breakthrough of new energy vehicle technology is gradually turning scenes belonging to science fiction scenes into reality.
Intelligent networked new energy vehicle museum. Photo courtesy of the event organizer
At present, Chongqing is accelerating the construction of a world-class intelligent networked new energy automobile industry cluster. This year’s Chongqing Auto Show also responded to changes in industry trends, and built two intelligent networked new energy vehicle pavilions, focusing on more than 300 models of over 40 new energy brands.
Intelligent networked new energy vehicle museum. Zou le photo
At the scene, there are also key core supporting parts such as power batteries and automotive electronics, as well as intelligent network technology, charging and replacing facilities and equipment, which fully demonstrate the new ecology of the new energy automobile industry and show the future automotive technology life scene.
"Made in Chongqing" cars perform brilliantly
Various "black technologies" are the first to see.
● Chongqing’s local brand Changan Deep Blue Auto unveiled its second model, Deep Blue S7. This new car is the first SUV of Deep Blue Auto based on EPA1 all-electric digital platform, and it is planned to be officially launched in June.
Like the first model, Deep Blue SL03, S7 also provides consumers with three models: extended range version, pure electric version and hydrogen version.
Chang ‘an Deep Blue Auto brought its second model, Deep Blue S7, to Chongqing Auto Show. Photo by Wu Wangyang
● Aouita Science and Technology announced at Chongqing Auto Show that the ADS premium function package will be subscribed to all users on June 30th.
The advanced function package of ADS covers urban intelligent driving pilot assistance (CityNCA) and parking service assistance (AVP), which realizes the point-to-point full closed-loop intelligent driving experience covering the whole scene of high-speed, urban area and parking. In addition, Aouita Science and Technology will launch a brand-new model E12 in the second half of the year, and continue to launch two brand-new models next year.
Photo courtesy of the organizer of Aouita 11 event
● Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, announced that the M5 series intelligent driving version of AITO Jiejie is about to start multi-city delivery.
This car is equipped with HUAWEI ADS 2.0 Advanced Intelligent Driving System and HarmonyOS Intelligent Cockpit 3.0, which can provide users with an advanced intelligent driving experience infinitely close to L3.
AITO asks respondents for pictures.
● Ruilan Automobile, also "made in Chongqing", appeared at the Chongqing Auto Show with Ruilan 7 and Ruilan 9, which will be listed soon.
According to the relevant person in charge of Ruilan Automobile, Ruilan 7 is based on the new self-developed GBRC crystal architecture. Equipped with rear driving force layout, equipped with lidar and Geely’s self-developed "Longying No.1" chip.
Ruilan 7 photo by Wu Wangyang
This year’s auto show also featured over 150 new cars, including Lectra 08, Tengshi N7, Tucki G6, smart Elf #3, ZEEKR X and Gaohe HiPhiY.
Automobile and motorcycle joint exhibition
Create a diversified tide play experience scene
Since 2023, China’s leisure tourism has recovered strongly, and the consumption of living services has increased. This year’s Chongqing Auto Show continued the previous session, setting up a motorcycle theme exhibition area with an area of over 5,000 square meters, and tapping personalized consumption needs such as car trips, motorcycle riding, outdoor camping, etc., to create a multi-tidal play experience scene.
Photo courtesy of the organizer of the motorcycle indoor exhibition area
In the indoor exhibition area of motorcycles, imported large-displacement motorcycles such as Harley, BMW, Kawasaki, Ducati, Honda and Yamaha, popular China brand motorcycles such as Sekelon, Wuji, Benda, Excelle, Paifang, Yuantu, Gaojin, Xinyuan, Jialing and Mojiang, and motorcycles such as Suke, Senlan, Yinwei, Jilong, Yttrium Power, and Mocha were invited.
Test drive, modified car display …
One-stop experience of trendy car life
Citizens experience the digital intelligence technology experience cabin on the spot. Photo courtesy of the event organizer
In the outdoor venue, this year’s Chongqing Auto Show has created a dynamic tide play experience scene, and held theme activities such as brand car test drive, modified car display, owner’s self-selling market, driving control challenge, skateboarding competition, children’s model show, children’s painting contest, etc., so that the audience can experience the trendy car life in one stop.
How to view the exhibition?
Click on the link below to know everything.
Take advantage of the weekend and go to the Chongqing Auto Show.
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The exhibition strategy, exhibition service and traffic guide of Chongqing Auto Show 2023 are all ready for you! Everyone is watching.
@ College entrance examination candidates can check the results on June 25, and more arrangements → enroll 1200 students this year! Chongqing College of Traditional Chinese Medicine is listed! Cyberstorm, severely punish according to law! The Supreme Law, the Supreme People’s Procuratorate and the Ministry of Public Security have taken the initiative. Source: Chongqing Release
Text: Xu Linpei
Editor: Levin Yang Xiwen
Disclaimer: In addition to the original content and special instructions, the text and pictures of the pushed manuscript are from the Internet and major mainstream media. Copyright belongs to the original author. If you think the content is infringing, please contact us to delete it.
Copyright: Information Office of Chongqing Municipal People’s Government.
Platform support: People’s Network
Original title: "2023 Chongqing Auto Show → Open! Curtain! La! Wandering at the weekend
Read the original text
> > video > > Grammy red carpet Site group map > > Winner list (updated immediately)
★ Introduction to Grammy Music Awards ★
| GRAMMY’s complete winners list | |
| Record Production of the Year: Please read the letter by robert plant & Alison Klose. | Best female vocalist in R&B category: Alicia Chance’s Superwoman |
| Album of the Year: Raising sand by robert plant and alison krauss. | Best male singing in R&B category: Neo’s "Miss Independent" |
| Single of the Year: coldplay’s Viva La Vida | Best album in R&B category: Jennifer? Hudson’s Jennifer Hudson |
| Newcomer of the year: Adele | Best contemporary album in R&B category: Mary J. Blige’s Growing Pains |
| Best Chorus Song in Pop: robert plant & Alison Cross’s Rich Woman | Best Female Voice in Country Music: Kelly Underwood’s Last Name |
| Best Female Vocal Singing: Chasing Pavements by Adele | Best Male Voice in Country Music: brad paisley’s Letter To Me |
| Best Male Singing in Pop: john mayer’s Say. | Best Country Album in Country Music: George Slater’s Troubadour |
| Best combination singing in pop category: coldplay’s Viva La Vida | The Best Country Song in Country Music: Sugarland 《Stay |
| Best Pop Album: Dave’s Rockferry | The Best Country Combination in Country Music: Sugarland 《Stay |
| Best traditional pop album in pop category: natalie cole’s Still Unforgettable | Folk Songs Contemporary Folk Songs Album: robert plant & Alison Klose |
| The Best Rap Cooperation in Rap: kanye west & estelle’s American Boy | Best jazz album: Randy Brecker 《Randy In Brasil " |
| Best rap album in rap category: Lil’ Wayne’s Tha Carter III | Producer of the year (non-classical music category): Rick Rubin |
| The Best Rock Band Singing: King Leon’s Sex On Fire | Best Dance Music Recording: Daft Punk《Alive 2007 " |
| The Best Rock Song in Rock Class: Springsteen’s Girls In Their Summer Clothes | Best music video: Tom Petty & The Heartbreakers "Running in’ Down a Dream" |
| Best Rock Album in Rock: Viva La Vida by coldplay. | The Best Movie/TV Theme Song in Movie/TV Music: Thomas Newman’s Wall-E |
| Best Alternative Album of Alternative Music: Radio Commander "In Rainbows" | Best soundtrack of film/TV music category: Juno |
The Annual Album of the 51st Grammy Music Awards-"Raising Sand"
At 9: 00 a.m. on February 9th, Beijing time, the 51st American Grammy Awards Ceremony was held in stamps Center. Raising Sand Robert Plant & Alison Krauss won the Album Of The Year.
B.B.King pays tribute to the dead pioneer as if going back in time.
BuddyGuy, B.B.King, JohnMayer and KeithUrban joined hands to pay tribute to the dead rock and R&B pioneers. Their performances seemed to bring us back to that era when blues was prevalent. Especially the old B.B.King is still the familiar Gibson and the familiar smile.
Radiohead’s debut performance is grand, and the style is still decadent and different.
Radiohead appeared, and the performance lineup has never been grand. They continued their decadent and alternative The English Patient style, and this year’s best alternative music album was awarded to their 2008 album In Rainbows. Radiohead is not a high-yield band, and there is no reason to award the best alternative music album to others. According to their release speed, it is difficult to see them at the Grammy more than ten years later. This award is more like an encouragement, a symbolic encouragement. Who let Radiohead not be favored by the Grammy jury?
Paul McCartney has no bright spot. Nirvana, the old drummer, has the same momentum.
Paul McCartney’s special performance with Foo Fighters was not as infectious as the previous legend. There was almost no bright spot except the Beatles’ bass melody line that Paul could still find. Dave Grohl, the soul figure of Foo Fighters, returned to the position of drummer, only with the momentum of Nirvana dynasty.
Mariachi Divas won the best Mexican local music album.
Mariachi Divas won the Best Regional Mexican Album.
After M.I.A got pregnant, she still tried her best to announce that the due date is today.
Kanye West, T.I., Jay Z and M.I.A performed at the same time. M.I.A’s performance after pregnancy was still hard, and some people were surprised at the venue. Kathy Anderson, who went on stage to announce the next group of performers, declared that the expected date of delivery of M.I.A was today.
Robert Plant and Alison Krauss won the Best Production Award of the Year.
The best production award of the year was won by Robert Plant and Alison Krauss’s "Please Read The Letter". Coldplay’s "Viva La Vida" did not continue to write myths. Robert Plant said that the production process of this song was very easy and he did not forget to thank Jimmy Page, a former comrade-in-arms. Robert Plant has gained a lot in this Grammy, which also verifies what he said before. As a musician who is not young, he must make new music. There is no doubt that Robert Plant and Alison Krauss did it.
British singer Adele won the Best Newcomer Award. Fat girl dreams Grammy.
The Best Newcomer Award was won by Adele, a British singer. She was obviously excited when she made a speech on the stage, thanking her mother in London and her good friend Duffy. It can be seen how much effort this fat young girl born in 1988 has made.
Katy Perry, red and green with costumes, funny dance, panting
Katy Perry, nominated for the best female voice in this Grammy, danced on the stage, and Katy Perry’s red and green costumes were still funny. At the end of the singing of I Kissed a Girl, Katy Perry’s physical strength was obviously exhausted and even her voice trembled. Panting fully shows that she should strengthen physical exercise.
Coldplay won the best rock album again.
Coldplay won the award again, and the best rock album was won by them. Viva La Vida resounded through the award ceremony for the third time. Blink182 was the guest of honor, and the drummer Travis Barker wore a plaster. The appearance of three members suggested that Blink 182 really came back.
Jonas Brothers took the stage to perform the guitarist "Orchid Finger", which surprised the audience.
Jonas Brothers and Stevie Wonder collaborated on the stage, and Jonas Brothers guitarist’s "Orchid Finger" appeared many times in the performance, which made the fans look amazing.
Jennifer Hudson took the stage to sing the true feelings and moved the audience.
Jennifer Hudson, who won three nominations, sang on stage, and her emotional singing moved all the audience present. At the end of the performance, Jennifer Hudson almost shed tears with excitement.
Taylor Swift collaborates with Miley Cyrus, and beautiful women shine on the stage.
Taylor Swift cooperated with Miley Cyrus, and four male performers on the circular stage became the real foil for these two beautiful singers.
Kid Rock went on stage to sing, and his costume changed, just like Bob Dylan.
Kid Rock, an American rock singer, brought several duet songs to the stage. It is worth mentioning that Kid Rock changed his old style of wearing sunglasses, a black suit and a black hat. At first glance, he looked like Bob Dylan, and Kid Rock Kid Rock was nominated for the best pop male voice in this Grammy.
Coldplay was accused of plagiarizing songs and won the grand prize.
Coldplay band Viva La Vida won the song of the year. Four members of the band wore blue, green, red and purple tops respectively, which made the band radiant, and Coldplay came prepared. The familiar melody of viva la vida sounded for the second time at the award ceremony. The drummer’s acceptance speech thanked his family and fans, and the rumors of the band’s dissolution completely vanished. It seems that Coldplay will not care about plagiarism rumors, and even the American jury agrees with Coldplay. I believe that American guitarist Joe Satriani will still be ruthless?
Sugarland won the grand prize, which means it’s an honor to be on the same stage with Coldplay.
In the acceptance speech, Sugarland, the best country group singing award, thanked her parents and said that she was lucky to have the opportunity to be on the same stage with Coldplay. Is this ironic British rock or real appreciation?
"Thursday will be a fixed game day, paying attention to the entertainment innovation brought by game technology and experience iteration. Welcome to contribute and communicate. Please see the end of the article for contact;For more game cases and technology application research, please pay attention to the brand account of Dongxi Entertainment Game Group.“
Technical development has always been an important force leading the iteration of game products. With the more extensive application of AI technology in the game industry, new game tracks are gradually bred.
Recently, Hidden Door, an American startup company, announced its first product-Hidden Door, a social AIGC narrative platform, and announced that it had completed the financing of US$ 2 million, which was led by the European venture capital fund Northzone, followed by funds such as Makers Fund and Brooklyn Bridge Ventures, and Roblox CTO Dan Sturman also participated as an angel investor.
Hidden Door is a narrative game platform based on AIGC-related technologies. Through AI natural language generation technology, it stimulates the potential of players’ story creation and allows many players to take risks in stories aided by AI.
Hilary Mason, CEO of Hidden Door, said, "This project is mainly to create game narratives together, establish social connections among players, and enable anyone to create unique stories. The challenge is how to develop an AI system, which can not only allow AI to create with players, but also ensure the diversity and security of stories. "
Compared with game design, AI technology and algorithm are more critical factors for the success of this kind of AIGC narrative game platform. Hidden Door is not the forerunner of this track. As early as 2019, a similar product AI Dungeon appeared. However, due to the limitations of AI technology, AI Dungeon has already experienced risks such as uncontrollable AIGC content and insufficient security.
Although the technology is not mature enough before, AIGC has brought new mechanisms and experiences to the interactive narration of the game, and helped the game narration, which used to emphasize single-player experience, to be more closely combined with social play, thus giving birth to a new business model, thus attracting companies such as Hidden Door to explore and invest in this direction.
Hidden Door：
AIGC narrative game platform to create multi-person creation and social space
Founded in 2020, Hidden Door is a graphical multiplayer game platform, which uses AI to help players build a complete game narrative. Players only need to give a general world view framework and story outline, and then AI can complete the filling of NPC, items and other content.
The platform can store the world and stories built by players and AI, and players can play the roles in these stories, have a 2D virtual image, and manipulate the characters to travel and take risks in the world by inputting natural language commands.
The platform will be tested this year, but its game threshold is not high, and the natural language texts given to AI are only simple sentences. The first users are aimed at children between 9 and 12 years old.
Hilary Mason, founder of Hidden Door, believes thatDuring the epidemic, "desktop role-playing games such as Dungeons and Dragons are more popular than ever, and storytelling has become a popular social activity in games such as Roblox and Minecraft."
At the same time, in the process of accompanying children to tell stories during the epidemic, she found that narration was a challenge for ordinary people. Hilary Mason was inspired by this and chose to use AI to help players to build more interesting game narratives.
Hilary Mason believes that the value of introducing AI is mainly reflected in the release of narrative creativity of players. "Players may be inspired by an idea, but they will find that it takes a lot of work to create stories around it."
In order to better understand the Hidden Door product, Hilary Mason compares the game experience of this product with the board game Dungeons and Dragons.The role of AI in the game is similar to that of DM(Dungeon Master) in Dungeon and Dungeon.
Dungeons and Dragons is a classic desktop role-playing game, which is regarded as the predecessor of electronic role-playing games. With a complete set of rules of the game, players play the role of adventurers to participate in the game, relying on paper and pen to record the values and equipment props of the role, telling the players their actions in oral language, and then deciding whether the action is successful by rolling the dice.
Because each game of Dungeons and Dragons is based on the existing complete world view and story, and the behavior of the characters is completely based on the player’s dictation, the game has a high degree of freedom, and the role of DM is to respond to the player’s behavior according to the rules of the game and the story.
For example, before cleaning up the monsters outside the city in the main plot, the player chooses to ask the help of the Lord in the city, while DM will play the role of the Lord, and decide to give the player more or less assistance according to whether the Lord is stingy in setting.
Back on the Hidden Door, AI plays the role of an auxiliary builder of plot and world view, and at the same time replaces the original role of DM, which can help players to free themselves from complex creation and rules and fully devote themselves to the game.
In other words, the creativity of the story comes from people, and AI is more like a helper. When the player is exploring the game, AI is responsible for perfecting the overall story structure, filling in the gaps in the world view and describing the details of the story. When players lack the ability of narrative rhythm, story tension and conflict management, they can also be supplemented by AI.
However, this also means that products like Hidden Door have high requirements for AI’s natural language ability and data processing ability.
Hilary Mason is a data scientist herself. She founded Fast Forward Labs, an AI research company. The company’s first research was about natural language generation. Matt Brandwein, another founder of the company, was the product leader of Cloudera, a data platform company, providing AI and data service support for companies such as eBay and Nokia.
AIGC narrative game platform technology and mode iteration direction;
More controllable and visual
In fact, Hidden Door can be regarded as the second generation AI narrative game platform, and a similar product named AI Dungeon appeared in 2019.
AI Dungeon is developed by Latitude, a startup company, and is based on the rules of the game similar to Dungeons and Dragons, but it is different from Hidden Door in the game mode. If Hidden Door is an "expansion" in the player’s mind, then AI Dungeon is a "continuation".
AI Dungeon is like a novel written by a player and AI. In the game, there are only words without any graphics. The player is responsible for inputting simple sentences to control the actions and dialogues of the characters, while AI is responsible for the subsequent plot development of the player’s text.
AI Dungeon’s text generation technology is completely based on the GPT model released by OpenAI. AI Dungeon attracted more than 100,000 players within a few months after the official version was launched in December 2019. To this end, OpenAI also provided a professional version for Latitude, and promoted it as a successful product of commercialization of GPT model.
GPT model has now developed to GPT-3, which has become an important technology of AI narration in many games. In the VR game "Modbox", there is already a test version that applies GPT-3 to NPC characters and can have a simple conversation with players.
However, this technology has not been installed in Modbox, because OpenAI has not been authorized to open GPT-3 in the game field on a large scale. One of the important reasons behind it is that GPT-3 still has certain limitations, and some disadvantages have been highlighted on AI Dungeon.
First, it is uncontrollable.. As an AI text generation technology, GPT-3 does not have a sense of morality, and there is no criterion for judging whether the generated text is suitable for players of all ages. In addition, under the game mode of AI Dungeon’s "continuation writing", AI can easily produce illegal and pornographic content under the deliberate guidance of players. This problem began to spread on a large scale in 2021 and caused a bad influence on AI Dungeon.
Second, there are stereotypes.The machine learning of GPT-3 is completely based on the information of the whole Internet, and is influenced by various stereotypes on the Internet. This problem of GPT-3 was publicly discussed at a seminar held by researchers from OpenAI and Stanford University in 2020, but no good solution has been found yet.
In order to solve the above two problems, AI Dungeon had to launch a new filtering system in May, 2021, but the mechanism of this system was extremely rude. In order to prevent child pornography, even the word "five years old" was once not allowed to appear in the game. Moreover, this system has also been pointed out that there is a problem of reading the information of the player’s equipment, and there is a risk of information leakage.
Hidden Door realized the limitations of GPT-3 model, and even published a blog post in official website to point out the problems of GPT-3.On the basis of the first generation AI narrative game platform AI Dungeon, we choose to iterate in the directions of natural language generation technology, game mode and game graphics.
First of all, based on the natural language generation technology accumulated by Hilary Mason in Fast Forward Labs, Hidden Door has developed a new narrative game engine, has an independent machine learning training model, and has set a safer content production standard.
Secondly, it is also the difference of the game mode mentioned above. Hidden Door expands according to the outline provided by the player, which is more controllable.
Finally, AI Dungeon is the expression form of pure words, while Hidden Door introduces the visualization form of 2D graphics generated by AI, which is more intuitive in presentation form.
How AIGC Remodels Interactive Narrative Games
Experience and business model
In recent years, the game has become an important scene where the concept of AIGC has landed, and it covers many dimensions from game development to player play.
Among them, from the current development stage of AI technology, AIGC is closely related to game narrative. It is mainly embodied in shaping a brand-new narrative experience in traditional 3A games, but when it falls into a broader category of interactive narrative, it will bring new inspiration to this category to open up social gameplay and business models.
In fact, as the open world becomes more and more complex, there may actually be thousands of NPCs in a world, but most of them are ordinary passers-by. Some games are trying to make every NPC play a role in the game narrative, and choose to introduce AIGC for this purpose, so as to make the stories of these NPCs intertwined.
For example, in 2021, Ubisoft released Watchdog: Legion, which is a game without a protagonist. Players can play any NPC in the game. Ubisoft, through the self-developed aLiVE group AI system, gives NPC in every city independent personality, ability, life, story and interpersonal relationship, and each NPC has high interactivity and coherence.
You saved an NPC’s life one day, and then that NPC’s friend may give you a helping hand. You see a pickpocket NPC at the gate of the subway station. After a while, you may see him running away after the police. Thanks to the diversity of NPC AI, each player often has a unique game narrative experience in Watchdog: Legion.
From the point of view that the interactive narrative of the game extends to the whole interactive narrative category, the emergence of AIGC narrative game platforms such as AI Dungeon and Hidden Door has actually opened up more social gameplay and business models for interactive narrative games.
Interactive narrative games have accumulated in the European and American markets for many years, especially in the European and American mobile game market, there have been head products such as Episode》《Choice that have developed for many years and have a stable audience. Among them, "Episode" has the best commercial performance and is stable in the top 60 of the best-selling list of iOS games in the United States. This category of track has even attracted China manufacturers to go to sea, such as "Chapters" launched by Chinese online, which ranks among the top 200 best-selling products.
Episode, as a representative old-fashioned product, provides a game platform for players to play and create interactive stories, mainly for young female users. The platform now has 150,000 stories, totaling more than 10 billion story views. In Episode, the story is mainly presented in the form of role dialogue, supplemented by simple CG and animation. Players can connect different stories by choosing different answers in each conversation.
However, the limitations of Episode are becoming more and more obvious. Its gameplay is completely a single story experience, and its social attributes are relatively weak. Players use the built-in UGC creation tools to share their own stories or discuss them on the built-in social network. In terms of business model, Episode takes the common form of free and in-house purchase. Players need to wait for several hours to unlock new chapters, otherwise they need to spend money to unlock them directly. In addition, special options and story lines in some stories also need to spend money to unlock them.
Products such as AI Dungeon have explored some new paths in interactivity, sociality and business model because of the addition of AI technology.
For example, in games such as Episode, the interactivity is reflected in the fact that players can enter different story branches according to different choices, but on the whole, the story is linear and fixed, which cannot support multi-person participation.
And "AI Dugeon" has developed an AI model to deal with multiple players through AI technology, which can give feedback on the interaction of different players. In the business model, AI Dungeon provides more advanced AI models as value-added services to players, such as smarter monster AI models. In the traditional RPG game, Krypton’s pet has a numerical advantage over the free player’s pet, but in AI Dungeon, it is characterized by higher intelligence and stronger interaction.
Of course, due to the immaturity of AI technology, players of "AI Dugeon" need to interact with AI in turn, which greatly slows down the overall game rhythm, and when there are too many people, data confusion often occurs, resulting in poor experience.
Therefore, it can be said that at present, the experience upper limit of this kind of AIGC narrative game platform is mainly determined by the AI technology level, and the more preferred productization idea can make up for the experience to some extent, which is also the exploration direction and operational space of Hidden Door as a new generation product.
EW-Entertainment
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