Office of the Central Cyber Security and Informatization Committee of the Ministry of Agriculture and Rural Affairs on Printing and Distributing the Digital Agriculture and Rural Development Plan (201

Notice of the Office of the Central Cyber Security and Informatization Committee of the Ministry of Agriculture and Rural Affairs on Printing and Distributing the Digital Agriculture and Rural Development Plan (2019-2025)
Nongguifa "2019" No.33

All provinces, autonomous regions, municipalities directly under the central government and cities under separate state planning (agriculture and animal husbandry) departments (commissions and bureaus), network offices, agricultural and rural bureaus of Xinjiang Production and Construction Corps, and network offices:

In order to implement the Opinions of the Central Committee of the Communist Party of China and the State Council on Implementing the Rural Revitalization Strategy, the Rural Revitalization Strategic Plan (2018-2022) and the Outline of the Digital Rural Development Strategy, and accelerate the precision of agricultural and rural production and management, intelligent management services, and digital rural governance, the Ministry of Agriculture and Rural Affairs and the Office of the Central Cyber Security and Informatization Committee have formulated the Digital Agricultural and Rural Development Plan (2019-2025), which is now issued.

Office of Central Network Security and Informatization Committee of Agriculture and Rural Affairs Department

December 25, 2019

Digital Agriculture Rural Development Plan (2019-2025)

Catalogue

I. Development situation 5

(A) development effectiveness 5

(B) Development Opportunities and Challenges 7

Second, the general idea 8

(1) Guiding ideology 8

(II) Basic Principle 9

(III) Development Goal 10

Iii. Building a Basic Data Resource System 10

(A) the construction of agricultural natural resources big data 10

(2) Building Big Data of Important Agricultural Germplasm Resources 11

(3) Building rural collective assets big data 11

(D) Building rural homestead big data 11

(V) Improve the big data of farmers and new agricultural business entities 12

Fourth, accelerate the digital transformation of production and operation 12

(A) planting information 12

(B) intelligent animal husbandry 13

(C) the wisdom of fisheries 13

(D) Digitalization of seed industry 14

(V) Diversification of new formats 14

(six) the whole process of quality and safety control 15

V. Promoting the digital transformation of management services 15

(A) to establish and improve the agricultural and rural management decision support technology system 15

(2) Improve the monitoring and early warning system for the whole industrial chain of important agricultural products.

(C) the construction of digital agriculture and rural service system 16

(D) the establishment of rural human settlements in ambient intelligence monitoring system 17

(E) Building rural digital governance system 17

Vi. Strengthening innovation in key technologies and equipment 18

(A) to strengthen the key common technology research 18

(B) Strengthening the advanced layout of strategic cutting-edge technologies 18

(3) Strengthening the application and demonstration of technology integration 19

(D) to speed up the development and application of agricultural artificial intelligence 19

Vii. Strengthening the construction of major engineering facilities 20

(A) National Agricultural and Rural Big Data Center Construction Project 20

(II) Construction Project of Integrated Observation System of Sky and Earth in Agriculture and Rural Areas 21

(C) National Digital Agriculture and Rural Innovation Project 22

VIII. Safeguards 24

(A) to strengthen organizational leadership 24

(B) increase policy support 25

(3) Strengthening the management of data acquisition 25

(D) Strengthening the support of scientific and technological talents 26

I. Development situation

(A) Development effectiveness

Since the 18th National Congress of the Communist Party of China, the CPC Central Committee and the State Council have attached great importance to the construction of digital agriculture and rural areas, and made a series of major deployment arrangements, such as implementing big data strategy and digital rural strategy, and vigorously promoting "internet plus" modern agriculture. All regions and departments have conscientiously implemented and vigorously promoted the application of digital technology in agriculture and rural areas, and achieved remarkable results.

Digital technology and agricultural and rural areas are accelerating integration. The digitalization of industry has been rapidly promoted, digital technologies such as intelligent perception, intelligent analysis and intelligent control have been accelerated to penetrate into agriculture and rural areas, the construction of big data in agriculture and rural areas has been deepened, the market monitoring and early warning system has been gradually improved, platforms such as traceability of agricultural product quality and safety, basic data of agricultural and veterinary drugs, market information of key agricultural products and direct reporting of new agricultural business entities have been built and used, the construction of single-variety big data has been fully launched, and the construction of big data in seed industry and agricultural technology services has achieved initial results.

New industries and new formats are emerging. E-commerce of agricultural products is booming. In 2018, the online retail sales of agricultural products nationwide reached 554.2 billion yuan, accounting for 9.8% of the total transaction volume of agricultural products. Big data service products based on agricultural products e-commerce and agricultural remote sensing have been continuously enriched, and digital industrialization has been innovated and developed. New formats and models such as customized agriculture, creative agriculture, adopted agriculture and cloud farm are in the ascendant, the rural sharing economy is gradually emerging, and the socialized agricultural service of "internet plus" is accelerated. In 2018, the proportion of agricultural digital economy in agricultural added value reached 7.3%.

The ability of scientific and technological innovation has been continuously improved. The National Engineering Technology Research Center in the field of digital agriculture, the agricultural information technology and agricultural remote sensing discipline group, and the National Smart Agriculture Innovation Alliance have been built one after another, and the construction of smart agriculture laboratories and digital agriculture innovation centers has been accelerated. Agricultural Internet of Things, data science, artificial intelligence and other related majors are generally established in colleges and universities. The construction of digital agriculture standard system has been accelerated, and a number of national and industrial standards such as agricultural Internet of Things application services, perceptual data description and basic specifications of sensing equipment have been introduced one after another. With independent intellectual property rights, sensors, unmanned aerial vehicles, agricultural robots and other technologies are developed and applied, and the agricultural information acquisition technology integrating satellite remote sensing, aerial remote sensing and ground Internet of Things is becoming more and more mature. The agricultural machinery operation monitoring technology based on Beidou automatic navigation has made an important breakthrough and is widely used in wheat cross-regional harvesting.

Facilities and equipment conditions have improved significantly. The proportion of optical fiber access and 4G access in administrative villages in China is over 98%, and the goal of the national "Thirteenth Five-Year Plan" is achieved ahead of schedule, and the proportion of broadband access in poor villages is over 94%. There are 29.2 computers and 246.1 mobile phones for every 100 households in rural areas. The application system of agricultural remote sensing, navigation and communication satellites was initially established, and the high-resolution remote sensing satellite "Gaofen-6" suitable for agricultural observation was successfully launched. The monitoring facilities of the Internet of Things have been accelerated, and the cumulative area applied to subsoiling and soil preparation of agricultural machinery has exceeded 150 million mu.

The policy support system was initially established. Documents such as the "Thirteenth Five-Year Plan" for the development of agricultural and rural informatization, the "internet plus" three-year action plan for modern agriculture, and the implementation opinions on the development of big data in agricultural and rural areas were released, and a policy system for the construction of digital agriculture and rural areas was initially established. The implementation of the project of information entering villages and households has covered 26 provinces, and one third of the administrative villages in the country have established the Yi Nong Information Society. In-depth promotion of digital agriculture construction pilot, agricultural and rural big data pilot, and national Internet of Things application demonstration has created a number of typical models that can be replicated and promoted. A series of supporting policies have been issued in various localities in light of the actual situation, actively promoting the intelligentization of agricultural production, the new mode of online marketing and information management services.

(B) Development opportunities and challenges

The digitalization of agriculture and rural areas is the digitalization of agricultural elements such as organisms and environment, agricultural processes such as production and management, and rural governance. It is a profound revolution. Looking forward to the future, digital agriculture and rural development will usher in a rare opportunity. From an international perspective, a new round of global scientific and technological revolution and industrial transformation is in the ascendant, and the application of new generation information technologies such as Internet of Things, Zhilian.com, big data and cloud computing has been accelerated, which has profoundly changed the production and lifestyle, triggered profound changes in the economic structure and industrial form, and formed a general consensus on developing the digital economy. Big data has become a basic strategic resource, and a new generation of artificial intelligence has become an innovation engine. The major developed countries in the world regard digital agriculture as their strategic focus and priority development direction, and have successively introduced strategies such as "Big Data Research and Development Plan", "Agricultural Technology Strategy" and "Agricultural Development 4.0 Framework" to build a new round of industrial revolution and new advantages. Domestically, the CPC Central Committee and the State Council attached great importance to network security and informatization, vigorously promoted the construction of digital China, implemented the strategy of digital countryside, and accelerated the process of 5G network construction, which provided a strong policy guarantee for the development of digital agriculture and countryside. Informatization has developed simultaneously with new industrialization, urbanization and modernization of agriculture and rural areas, the digital gap between urban and rural areas has been bridged rapidly, and the inclusive effect of digital technology has been effectively released, which has provided a strong impetus for the development of digital agriculture and rural areas. China’s agriculture has entered a new stage of high-quality development, the rural revitalization strategy has been implemented in depth, and agricultural and rural areas have accelerated the transformation of development mode, optimized development structure and changed growth momentum.It provides a broad space for the digitalization of agricultural and rural production, operation and management services.

However, it should also be noted that the overall development of digital agriculture and rural areas lags behind and faces many challenges. The development foundation is weak, the data resources are scattered, the ability to obtain data from the integration of space and land is weak, and the coverage rate is low. The construction of big data for the whole industrial chain of important agricultural products and the basic data resource system for agriculture and rural areas has just started. Insufficient innovation ability, lagging research and development of key core technologies, lack of special sensors for agriculture, and poor adaptability of agricultural robots and intelligent agricultural machinery and equipment. Compared with medicine and other fields, the application of digital research in agriculture and rural areas is obviously lagging behind. The level of rural digital governance is low, and there is still a big gap compared with cities. Digital industrialization lags behind, data integration and sharing are insufficient, and development and utilization are insufficient. The proportion of digital economy in agriculture is far lower than that in industry and service industry, which has become a prominent shortcoming in the construction of digital China.

According to comprehensive judgment, the current and the "14th Five-Year Plan" period are important strategic opportunities to promote the digitalization of agriculture and rural areas. We must conform to the trend of the times, seize development opportunities, speed up the popularization and application of digital technology, vigorously enhance digital productivity, seize the commanding heights of digital agriculture and rural areas, promote the high-quality development of agriculture and the comprehensive revitalization of rural areas, and let farmers share the development dividend of digital economy.

Second, the general idea

(A) the guiding ideology

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will fully implement the spirit of the 19th National Congress of the Communist Party of China and the 2nd, 3rd and 4th Plenary Sessions of the 19th National Congress, make efforts to build a basic data resource system in accordance with the overall deployment of implementing digital China strategy, rural revitalization strategy and digital rural strategy, with industrial digitalization and digital industrialization as the main development line, digital technology and deep integration of agriculture and rural economy as the main direction, and data as the key production factor. Strengthen the construction of digital production capacity, speed up the digital transformation of agricultural and rural production, operation and management services, strengthen the innovation of key technologies and equipment and the construction of major engineering facilities, promote the interconnection and open sharing of government information systems and public data, comprehensively improve the level of intelligent production, networked operation, efficient management and convenient service in agricultural and rural areas, lead and drive agricultural and rural modernization with digitalization, and provide strong support for realizing comprehensive rural revitalization.

(2) Basic principles

-make overall plans and advance in an orderly manner. Facing the main battlefield of modern agricultural construction, we should grasp the new development trend of digital economy and information technology, strengthen the top-level design, adjust measures to local conditions, make key breakthroughs and advance step by step, and explore the development model of digital agriculture and rural areas with China characteristics.

-data-driven, inclusive sharing. Taking resource integration and data sharing as ways, we will promote data fusion, mining and application, build a sharing platform, realize agricultural and rural data interconnection, resource co-construction and sharing, and business collaboration, and give birth to new digital agriculture and rural industries, new models and new formats, so that farmers can have more sense of gain and happiness.

-innovation-oriented and application-oriented. Facing the major needs of agricultural and rural development, we will focus on the "stuck neck" technology of digital agriculture and rural areas, vigorously promote independent innovation and collaborative research, strengthen pilot demonstration and integrated application, and improve the level of agricultural production and management intelligence and rural governance modernization.

-multi-party participation and joint efforts. We will improve the coordinated promotion mechanism of government guidance, market leadership and social participation, give play to the core driving role of Internet enterprises and agricultural information enterprises, encourage farmers and new agricultural business entities to participate extensively, and form a co-construction pattern in which multiple entities participate.

(3) Development goals

By 2025, important progress will be made in the construction of digital agriculture and rural areas, which will strongly support the implementation of the digital rural strategy. The data collection system of agriculture and rural areas has been established and improved, and the integrated observation network of the sky and the ground, the basic data resource system of agriculture and rural areas and the cloud platform of agriculture and rural areas have been basically completed. The integration of digital technology with agricultural industrial system, production system and management system has been accelerated, the digital transformation of agricultural production and management has made remarkable progress, the digital level of management services has been significantly improved, the proportion of agricultural digital economy has been greatly improved, and the rural digital governance system has been improved day by day.

Third, build a basic data resource system

(A) the construction of agricultural natural resources big data

Using data such as registration of rural land contractual management right, demarcation of permanent basic farmland, storage of high-standard farmland on the map, investigation and monitoring of cultivated land quality, delineation of grain production functional areas and important agricultural products production protection areas, and filing of protected agricultural land, we will build a database of basic information on cultivated land and form big data such as ownership, area, spatial distribution, quality and planting type of basic plots. Conduct surveys on the spatial distribution of fishery waters, fishing boats, fishing ports and fishery navigation marks, and form big data on fishery water resources covering inland waters and important sea areas and fishing grounds around the world.

(2) Building Big Data of Important Agricultural Germplasm Resources

Relying on the unified national seed industry big data platform, we will build a national database of important agricultural germplasm resources, draw a national distribution map of agricultural germplasm resources, and promote digital dynamic monitoring and information supervision and management of crop, livestock, poultry, aquatic products, microorganisms and other germplasm resources. Carry out accurate identification and evaluation of plant and animal phenotypes and genotypes, deeply explore excellent germplasm and genes, and build a molecular fingerprint library to provide big data support for variety breeding, industrial development and industry supervision.

(3) Building big data of rural collective assets

The establishment of collective assets registration, storage, use, disposal and other management electronic ledger, promote the digitalization of rural collective assets information. Collect data on assets verification, property right system reform, registration and coding of collective economic organizations, financial management of collective assets, and build big data on rural collective assets nationwide. Promote the digitalization of national agricultural reclamation assets management and strengthen the supervision over the possession, use, income and disposal of state-owned agricultural assets.

(D) Building big data of rural residential land

Based on the third national land survey, satellite remote sensing and other data information, combined with the registration and certification of the right to use the homestead integrated with real estate, the investigation of the utilization status of rural homesteads and rural houses, the national rural homestead database is constructed, covering the information of homestead units, spatial distribution, area, ownership, restrictions and utilization status. We will promote the informatization construction of homestead distribution, approval, circulation, utilization, supervision and statistical investigation, and improve and update basic data in a timely manner.

(5) Improve the big data of farmers and new agricultural business entities.

Based on the rural land contractual management right confirmation registration database, combined with agricultural subsidies, input supervision, new agricultural business entity information direct reporting, family farm directory and other systems, in accordance with the way of "unified deployment at ministerial level, agricultural business entities reporting at one time, multi-level and multi-party sharing and utilization", the basic data of business entity identity, employment, production management, subsidy issuance, supervision and inspection, input use, training and marketing and other information will be improved and gradually realized.

Fourth, accelerate the digital transformation of production and operation

(A) planting information

Accelerate the development of digital agriculture, dynamically monitor the planting type, planting area, soil moisture, crop growth and disaster situation of important crops by means of satellite remote sensing, aerial remote sensing and ground Internet of Things, release early warning information in time, and improve the informationization level of planting production management. Accelerate the construction of agricultural pest monitoring network and digital plant protection defense system to realize intelligent identification and digital prevention and control of major pests and diseases. Build a digital garden, promote the integrated application of intelligent perception, intelligent analysis and intelligent control technology and equipment in field planting and facility gardening, build an environmental control, precise application of water, fertilizer and medicine, precise planting, intelligent operation and scheduling monitoring of agricultural machinery, and intelligent grading and decision-making system, develop intelligent "workshop agriculture" and promote intelligent management of planting production and operation.

(B) intelligent animal husbandry

Build a digital breeding pasture, promote the intelligent transformation of equipment such as ventilation and temperature control, air filtration and environmental awareness in livestock and poultry houses, integrate and apply digital equipment such as electronic identification, accurate feeding and livestock manure treatment, accurately monitor the number of inputs and outputs of livestock and poultry breeding, and realize the monitoring and accurate feeding of livestock and poultry breeding in ambient intelligence. Accelerate the application of intelligent monitoring technology of individual signs, and strengthen the accurate diagnosis, early warning, prevention and control of animal diseases. Promote the direct reporting of data from farms (slaughter, feed, veterinary drug enterprises, etc.), and build a dynamic database of "one yard for one farm (enterprise) and one standard for one animal (poultry)" to realize the interconnection of information in all aspects of animal production, circulation and slaughter. Accelerate the construction of a digital dairy cloud platform.

(C) the wisdom of fisheries

Promote smart aquaculture, build an aquaculture production and management system based on the Internet of Things, promote the popularization and application of digital technologies and equipment such as real-time monitoring of water environment, accurate feeding of bait, disease monitoring and early warning, control of circulating water equipment, automatic lifting control of cages, and drone cruising, and develop digital fishing grounds. Focusing on the national marine pasture demonstration area, we will promote the construction of a visual, intelligent and information system for marine pastures. Vigorously promote the application of Beidou navigation technology and Tiantong communication satellite in marine fishing, speed up the construction of digital communication base stations, and upgrade and transform marine terminals and digital fishing equipment such as satellite communication, positioning navigation and anti-collision of fishing boats. Strengthen the basic research on digital technology of offshore fishing, improve the information collection and analysis ability of offshore fishing resources development and utilization, and promote the application of video surveillance of offshore fishing boats. Develop the networking of fishing vessels, promote the intelligent navigation, operation and control of fishing vessels, and build a comprehensive fishing port management system covering fishery law enforcement, fishing vessel entry and exit reports, electronic fishing logs, traceability of catches, dynamic monitoring of fishing vessels and video monitoring of fishing ports.

(D) Digitization of seed industry

Accelerate the research and development and in-depth application of big data in seed industry, establish information capture, multi-dimensional analysis and intelligent evaluation models, carry out intelligent data mining and analysis covering the whole chain of seed industry such as scientific research, production and management, and build an intelligent service platform. According to the needs of commercial animal and plant breeding, the technology and equipment for obtaining phenotypic information of animals and plants are developed and popularized, and the Qualcomm quantity of massive phenotypic character data is obtained. Strengthen the development and identification of resources, establish and improve the gene database and phenotype database of variety resources, and provide support for deep gene mining. Combined with the digital intelligent breeding auxiliary platform, data such as genomics, proteomics and phenotypes are mined, and an optimized breeding scheme for directional target traits is formulated, so as to accelerate the transformation from "empirical breeding" to "precise breeding" and gradually realize customized design breeding. Make overall use of production and business license, production filing and sky-ground integrated monitoring means, accelerate the application of digital technology in seed production base, breeding livestock and poultry farm, aquatic seed farm and trading market supervision, and improve the intelligent supervision level of seed industry. Open up the horizontal connection of databases, provide "one-stop" comprehensive query and business handling of seed industry data, technology, services, policies and laws, optimize the function of mobile APP of national seed industry big data platform, and promote the innovation of seed industry service model.

(E) Diversification of new formats

Encourage the development of new Internet-based formats such as crowdfunding agriculture and customized agriculture, and innovate and develop network business models such as shared agriculture and cloud farms. Deepen the comprehensive demonstration of e-commerce in rural areas, implement the "internet plus" project of agricultural products leaving the village and entering the city, promote artificial intelligence and big data to empower rural physical stores, and comprehensively open up online and offline marketing channels for agricultural products. Encourage the development of intelligent leisure agriculture platform, improve the digital map of leisure agriculture, guide rural tourism demonstration counties and beautiful leisure villages (fishing villages and farms) to carry out online business, and promote new business models such as public participatory evaluation, digital creative roaming and immersive experience. Promote cross-industry and cross-domain data integration and service expansion, deeply develop and utilize data resources such as agricultural production, market transactions and agricultural inputs, promote business models such as credit, insurance and supply chain finance based on big data, and innovate service methods such as supply and demand analysis, technology promotion and product marketing.

(VI) Whole process of quality and safety control

Promote the standardization of agricultural products production, formulate key standards such as classification and grading of agricultural products, and promote the construction of agricultural products information standard system throughout the industrial chain. Promote the identification of agricultural products, and guide the production and operation entities to add quality certification, product name and place of origin, trademark and brand identification to the agricultural products listed for sale. Promote the traceability of agricultural products, improve the national agricultural product quality and safety traceability management information platform, establish a certificate system for edible agricultural products, promote the information supervision of agricultural product quality and safety, and establish a linkage mechanism between traceability management, risk early warning and emergency recall. We will generally implement the purchase card system for farmers’ agricultural materials, and strengthen the filing and management of agricultural materials business entities. Collect data on production and operation, supervision and inspection of seeds (seedlings, breeding livestock and poultry), pesticides, fertilizers, feeds, veterinary drugs and other data, and construct a county-based input supervision traceability and data collection mechanism.

V. Promoting the digital transformation of management services

(A) establish and improve the agricultural and rural management decision support technology system.

Relying on the basic data resource system of agriculture and rural areas, we will build a big data platform for agriculture and rural areas, use technologies such as big data analysis, mining and visualization, establish relevant knowledge bases and model bases, and develop functional modules such as planting, animal husbandry and veterinary, fishery and fishery administration, supervision and management, science and technology education, resources and environment, international cooperation, government administration, statistical reporting and rural social undertakings, so as to provide market early warning, policy evaluation, supervision and law enforcement, resource management, public opinion analysis and rural governance.

(2) Improve the monitoring and early warning system for the whole industrial chain of important agricultural products.

Strengthen the production and market monitoring of important agricultural products, strengthen the real-time collection and monitoring of production data, guide and encourage Tiantou market and wholesale market to conduct transactions by electronic settlement, promote the real-time collection and interconnection of information on trading links in key markets such as agricultural products wholesale market, supermarkets and e-commerce platforms, and build big data on agricultural products market transactions integrating trading subjects, trading varieties, trading volume and trading price. Construction of global agricultural data survey and analysis system, development and utilization of global agricultural production and trade data. Improve the information collection system for enterprises’ foreign agricultural investment and overseas agricultural products transactions. Strengthen agricultural information monitoring and early warning, expand and improve the daily monitoring of agricultural product market prices, monthly and quarterly analysis of supply and demand situation, balance sheet of supply and demand of important agricultural products, medium and long-term agricultural outlook and other information release and services. Build a monitoring and evaluation system for agricultural and rural modernization and develop an analysis system for agricultural and rural economic operation. Establish an analysis system for the economic operation of agriculture going global, and strengthen the analysis of agricultural utilization of international market resources.

(C) the construction of digital agriculture and rural service system

In-depth implementation of the project of information entering villages and households, optimization and upgrading of online services in rural communities, speeding up the construction of beneficial agricultural information societies, and improving social service management. Improve the agricultural science and technology information service platform and encourage agricultural experts to solve production problems for farmers online. Guide all kinds of social subjects to use information network technology to carry out agricultural productive services in the fields of market information, agricultural materials supply, waste resource utilization, agricultural machinery operation, primary processing of agricultural products, agricultural meteorology "personal tailor", and promote the convenience of public welfare services and operational services. Collect management statistics such as the ownership of agricultural machinery and equipment and important agricultural time operation scheduling data, and strengthen online monitoring and information service of agricultural machinery operation safety. Strengthen the construction and integration of international and domestic agricultural science and technology innovation big data closely related to agricultural science and technology innovation subjects, innovation activities and innovation outputs, and focus on promoting the integrated governance of agricultural science and technology literature big data, agricultural science big data and agricultural scientific research management big data. We will build a number of farmers’ entrepreneurial innovation centers, carry out online display and transaction matching of agricultural products, rural handicrafts, rural tourism, hotel catering, etc., and collect, publish and accurately push rural labor employment and entrepreneurship information in real time.

(D) the establishment of rural human settlements in ambient intelligence monitoring system.

Combined with the improvement of human settlements, we will carry out a thorough investigation and regular monitoring, gather relevant data resources, and establish a database of rural human settlements. Establish a long-term fixed-point observation system for agricultural wastes such as straw, plastic film and livestock manure, and study and promote remote monitoring of rural water sources, large-scale aquaculture plants, rural domestic garbage disposal sites and agricultural waste disposal sites. Encourage the development of new services such as data mining and business analysis of rural human settlements. Guide farmers to actively participate in the network supervision of rural human settlements and jointly safeguard the green living environment.

(E) Building a rural digital governance system

Promote the extension of "internet plus" community to rural areas, improve the informatization level of village-level comprehensive services, and gradually realize the online operation of village-level affairs such as information release, public sentiment collection, deliberation and consultation, and public services. Accelerate the informationization of rural planning management, and promote the storage, online inquiry and real-time tracking of rural planning. Promote online management of rural infrastructure construction and rural public service supply.

Sixth, strengthen the innovation of key technologies and equipment

(A) to strengthen key common technology research.

Aiming at the great demand of agricultural and rural modernization and rural revitalization strategy, we will focus on overcoming the high-quality, high-precision, high-reliability, low-power agricultural production environment and special sensors for animal and plant physiological signs, and fundamentally solve the problem of obtaining Qualcomm information of digital agriculture. Break through new knowledge service technologies such as agricultural big data integration management technology, agricultural information intelligent analysis and decision-making technology, cloud service technology, agricultural knowledge intelligent push and intelligent answer, and build a model of animal and plant growth information acquisition and production regulation mechanism. Break through key equipment technologies such as special sensors for agricultural machinery equipment, agricultural machinery navigation and automatic operation, precision operation and intelligent operation and maintenance management of agricultural machinery, promote integrated research and system demonstration of agricultural machinery agronomy and information technology, and realize information perception, quantitative decision-making, intelligent control, precise investment and personalized service of agricultural machinery operation. Research and development of agricultural products quality and safety rapid analysis and detection and cold chain logistics technology, and promote the application of quality fission detection, agricultural products automatic grading packaging line, intelligent temperature control system and so on.

(2) Strengthen the advanced layout of strategic frontier technologies.

Facing the forefront of science and technology in the world, the country’s major needs and the key areas of digital agriculture and rural development, we will formulate a roadmap for the development of digital agriculture technology, focus on breaking through the basic technologies and general technologies in the digital agriculture and rural areas, and lay out cutting-edge technologies and subversive technologies in advance. Establish a scientific and technological innovation support mechanism that combines long-term task entrustment with dynamic adjustment of phased tasks, strengthen the basic research and development and frontier layout of new technologies such as flexible processing of agricultural products, artificial intelligence, virtual reality and cognitive analysis of big data, and form a series of strategic technical reserves and product reserves of digital agriculture. Build a discipline system and innovation network to support cutting-edge technology research, strengthen Industry-University-Research’s collaborative research, and build a first-Mover advantage to support high-end leadership. Accelerate the breakthrough of core technologies such as large-scale networking of agricultural blockchain and data collaboration between the chain and the offline, strengthen the research on standardization of agricultural blockchain, and promote the innovative application of blockchain technology in agricultural resource monitoring, quality and safety traceability, rural finance and insurance, and transparent supply chain. Actively carry out the application research of 5G technology in the agricultural field, and establish and improve the intelligent agricultural technology system led by 5G.

(C) Strengthen the application and demonstration of technology integration

Focus on key areas, key fields and key varieties, carry out integrated application and demonstration of 3S, intelligent perception, model simulation, intelligent control and other technologies and software and hardware products, and mature and popularize a number of digital agricultural rural technology models and typical examples. Strengthen the integration and service of digital agricultural science and technology innovation data and platform. Strengthen the construction of rural standard system for digital agriculture, and establish standards and specifications such as data standards, data access and services, and software and hardware interfaces.

(D) Accelerate the development and application of agricultural artificial intelligence

Implement the development strategy of agricultural robots, develop a new generation of agricultural robots with strong adaptability, high cost performance and intelligent decision-making, and accelerate the development of standardization and industrialization. We will tackle key core technologies and products, focusing on key technologies such as motion control, position perception and manipulator control. Adapt to different crops and different working environments, and develop universal robots and special robots such as grafting, cutting, transplanting and farmland. For the purpose of efficient automation of animal husbandry production, an automatic auxiliary robot for grazing, feeding, milking, grading, diagnosis and handling is developed. Develop underwater aquaculture robots such as fish tracking, feeding and disease diagnosis. Strengthen the intelligent integration and application demonstration of UAV, focus on overcoming the key technologies of UAV vision, promote the development of single-machine intelligence to cluster intelligence, develop artificial intelligence carrying terminals, and realize real-time functions such as agricultural and forestry plant protection, aerial photography, inspection and production measurement.

Seven, strengthen the construction of major engineering facilities.

(1) National Agricultural and Rural Big Data Center Construction Project

According to the deployment requirements of "Notice of the State Council on Printing and Distributing the Action Plan for Promoting Big Data Development" on the implementation of modern agricultural big data project, we will build a unified and open national agricultural and rural big data center, realize data resource sharing and intelligent early warning analysis, and improve the management service ability and scientific decision-making level in agricultural and rural areas.

1. National agricultural and rural cloud platform. Focusing on enhancing the computing and storage capacity of agricultural and rural big data and agricultural and rural government affairs business systems, we will build a national agricultural and rural cloud covering the agricultural and rural departments of the central government, provinces, cities and counties. Lease and utilize social public cloud infrastructure, build an open cloud of big data in agriculture and rural areas, and gather thematic data in various industries and fields. Integrate existing hardware resources, improve information networks, servers and other facilities and equipment, build a private cloud for big data in agriculture and rural areas, and store core business data. According to the unified standards, data sharing, intersection, calculation and analysis will be carried out to form an agricultural and rural data convergence hub that is cross-departmental, cross-regional and cross-industry.

2. National agricultural and rural big data platform. Integrate data information resources of agricultural and rural sectors, improve data resource management capabilities of industries such as collective asset supervision, agricultural germplasm resources and rural residential sites, and bring together big data of farmers and new production and operation entities, big data of agricultural natural resources, big data of important agricultural germplasm resources, big data of rural collective assets and big data of rural residential sites to build a "one picture" of national agricultural and rural data resources. Build a unified platform for data aggregation, governance, analysis and decision-making, realize data monitoring and early warning, decision-making assistance, display and sharing, and provide data support for agricultural and rural development.

3. National agricultural and rural government information system. According to the overall deployment of the national government information engineering construction, and in accordance with the requirements of "six unifications" (user management, access management, resource management, authorization management, process management and safety audit), we will improve the data support capabilities of global agricultural data investigation and analysis, comprehensive management of fishing ports, comprehensive monitoring and supervision of farmland construction, and collaborative innovation of agricultural and rural scientific research, and build a unified national agricultural and rural government information system. The establishment of government information system construction standard system, security system and operation and maintenance management system, promote the realization of technology integration, data integration, business integration, and provide support for agricultural and rural operation management and scientific decision-making.

(two) the construction project of the integrated observation system of agriculture and rural areas.

According to the "Opinions on Innovating System and Mechanism to Promote the Green Development of Agriculture" issued by the General Offices of the General Office of the Central Committee of the CPC and the State Council, we will build the infrastructure and application system of agricultural and rural observation network integrating sky and land, and realize real-time dynamic observation of agricultural production and rural environment in the whole field, whole process and full coverage.

1. Construction and application project of space-based observation network in agriculture and rural areas. Using the existing and planned remote sensing, navigation, communication satellite resources and various commercial satellite resources of the national space infrastructure, we will give full play to the advantages of red-edge multi-spectrum, wide-spectrum and radar in agricultural and rural observation, focus on building new remote sensing satellites and ground application facilities that meet the needs of agricultural and rural development, and scientifically network with in-orbit remote sensing satellites to form an agricultural remote sensing observation constellation, build an agricultural space-based network, and form an agricultural remote sensing observation capability with routine monitoring and rapid response.

2. Agricultural and rural aviation observation network construction and application projects. Focusing on the needs of high-precision investigation in agriculture and rural areas and emergency monitoring of sudden major agricultural natural disasters, we will focus on building an agricultural and rural aviation monitoring network composed of national centers and provincial sub-centers, purchase advanced UAV platforms such as long-endurance fixed wings and high-mobility multi-rotors, and equip them with special multi-spectral, hyperspectral, lidar, terahertz and other new remote sensors to develop UAV navigation, flight control, operation monitoring and rapid data processing platforms suitable for China’s agricultural production characteristics and different regional needs, so as to enhance regional high-precision observation and rapid emergency response capabilities.

3. Agricultural Internet of Things observation network construction application project. Integrate the use of agricultural remote sensing to monitor the Internet of Things data collection facilities in the ground network counties, agricultural Internet of Things experimental demonstration areas (points), agricultural scientific observation test (monitoring) stations (points), digital agriculture experimental counties and modern agricultural parks, strengthen the real-time observation and data collection capabilities on the ground, improve the analysis accuracy, and form a unified national agricultural and rural ground Internet of Things data survey system.

(C) National Digital Agriculture Rural Innovation Project

According to the decision-making and deployment of the Outline of Digital Rural Development Strategy, we will accelerate the construction of big data in the whole industrial chain of important agricultural products and build a comprehensive service platform for digital agriculture and rural areas.

1. National Digital Agriculture and Rural Innovation Center Construction Project. In order to enhance the independent innovation ability of digital agriculture in rural areas, we will build national innovation centers in the fields of digital agriculture integration, digital planting, digital animal husbandry, digital fishery, digital seed industry and digital agricultural equipment around key common technology research, advanced layout of strategic cutting-edge technologies, application and demonstration of technology integration and research and application of agricultural artificial intelligence; Focusing on promoting the informationization of planting management, intelligence of animal husbandry, intelligence of fishery, digitalization of seed industry and the whole process of quality and safety control, we will build professional sub-centers in the fields of rice, wheat, cotton, potato and other fields, protected gardening, orchards, poultry and eggs, pigs, beef and sheep, dairy cows, freshwater aquaculture, offshore aquaculture, marine pasture, offshore fishing, crop breeding, animal breeding, tropical crops and quality and safety traceability. Improve special facilities and R&D bases, develop innovative platforms for technical research, equipment R&D and system integration, and promote the deep integration of digital technology and agricultural industry.

2. Big data construction projects for the whole industrial chain of important agricultural products. In order to improve the scientific level of production and management decision-making and guide market expectation, relying on institutions with strong technical strength and leading and leading position in the industry, we will build wheat, rice, corn, soybeans, cotton, rapeseed, sugar cane, peanuts, natural rubber, apples, oranges, vegetables, potatoes, tea, broilers, eggs, pigs, sheep, beef cattle, cows, fish, shrimps, etc. Establish a service model for data cleaning, mining and analysis in production, processing, storage and transportation, sales, consumption and trade, improve the monitoring and early warning system for market and industrial damage of important agricultural products, and develop and provide service products such as production situation, market price and balance between supply and demand.

3. Digital agriculture pilot construction project. In order to strengthen the construction of data resources in important areas and key links in the county, build a comprehensive information service system, and comprehensively promote the comprehensive application and integrated demonstration of digital technology, relying on county-level agricultural and rural departments or their subordinate enterprises and institutions, select counties and cities where the grain production function zone, important agricultural product production protection zone, characteristic agricultural product advantage zone, national agricultural green development pioneer zone, national modern agricultural demonstration zone and national modern agricultural industrial park are located. We will build a number of digital agriculture pilot projects, promote digital transformation in the fields of planting, animal husbandry, fishery and quality and safety supervision, and explore a replicable and scalable construction model.

VIII. Safeguard measures

(A) to strengthen organizational leadership

Under the framework of the national overall planning and coordination mechanism for the construction and development of digital villages, the Ministry of Agriculture and Rural Affairs and the Central Network Information Office, together with relevant departments, make overall plans to promote the construction of digital agriculture and rural areas, study major policies, major issues and key work arrangements, and follow up and supervise the implementation of planning tasks. Establish planning implementation and work promotion mechanisms, and strengthen policy convergence and work coordination. All localities should combine the actual development, formulate planning and implementation plans, refine policies and measures, and make overall plans to promote the construction of digital agriculture and rural areas in the region. Agricultural and rural authorities at all levels should integrate the digital concept into the whole process of agricultural and rural work, speed up the digital transformation of workflow, and build a management system for digital agricultural and rural development. Relying on the Advisory Committee of Experts on Agricultural and Rural Informatization, we will strengthen the guidance of digital agricultural and rural construction and provide intellectual support for scientific decision-making and project implementation. Establish a monitoring and evaluation mechanism for the development level of agricultural and rural informatization and carry out regular monitoring.

(2) Increase policy support.

All localities should increase investment in the development of digital agriculture and rural areas, explore ways such as government purchasing services, cooperation between government and social capital, and discount loans, attract social forces to participate extensively, and guide industrial and commercial capital and financial capital to invest in the construction of digital agriculture and rural areas. Give priority to land for major infrastructure construction projects in digital agriculture and rural areas, and enjoy subsidies for qualified digital agricultural special equipment and agricultural Internet of Things equipment in accordance with relevant regulations. Promote the "streamline administration, delegate power, strengthen regulation and improve services" reform in the agricultural and rural areas, optimize the management service process, and create a good development environment. Actively support and cultivate the main body of digital industrialization in agriculture and rural areas.

(C) Strengthen data collection management

Consolidate and upgrade the existing monitoring and statistical channels, improve the infrastructure of original data collection, transmission, summary, management and application, strengthen the capacity building of data mining, analysis and application, and establish and improve the agricultural and rural data collection system. Using ground observation, sensors, remote sensing and geographic information technology, real-time collection of agricultural production environment, production facilities and animal and plant ontology perception data. Carry out Internet data mining, obtain enterprise and social data by means of government purchasing services, and promote the integration of offline data and online data. On the premise of complying with relevant laws and regulations, actively integrate all kinds of agricultural and rural data resources, and rely on the agricultural and rural big data platform to realize unified data management and online sharing. We will study and introduce open policies and management norms for data sharing, formulate a open directory project list for sharing big data resources in agriculture and rural areas, and gradually promote data sharing among units, agriculture-related departments and central and local governments. In addition to the classified data stipulated by the state, we will accelerate the collaborative management and integration of agricultural and rural data resources and gradually open them to the public.

(D) Strengthen the support of scientific and technological talents

Establish a digital agricultural rural science and technology innovation system, take digital agricultural rural science and technology research as the support focus of major national special projects and key research and development plans, and establish a modern agricultural industrial technology system digital agricultural rural science and technology innovation team. Cooperate with scientific research institutions, universities, enterprises and other parties to cultivate a number of leading talents, engineers and high-level management teams in digital agriculture and rural areas. Strengthen the training of digital agriculture and rural business, carry out the activities of talents going to the countryside in the field of digital agriculture and rural areas, popularize the relevant knowledge of digital agriculture and rural areas, and improve the application and management level of digital technology for "three rural" cadres, new business entities and high-quality farmers. Establish a scientific talent evaluation and incentive system to give full play to the enthusiasm and initiative of talents.

This plan is formulated in order to implement the Opinions of the Central Committee of the Communist Party of China and the State Council on Implementing the Rural Revitalization Strategy, the Rural Revitalization Strategic Plan (2018-2022) and the Outline of the Digital Rural Development Strategy, and accelerate the precision of agricultural and rural production and management, intelligent management services and digitalization of rural governance.

Attachment: Notice of the Office of the Central Cyber Security and Informatization Committee of the Ministry of Agriculture and Rural Affairs on Printing and Distributing the Digital Agriculture and Rural Development Plan (2019-2025)

Guangzhou released the first batch of typical cases of illegal advertisements in 2024.

Guangzhou released the first batch of typical cases of illegal advertisements in 2024. In 2024, Guangzhou Municipal Market Supervision Administration solidly carried out the special treatment of false illegal advertisements, deeply promoted the supervision of the entire chain of advertising operations in related fields, and effectively maintained the order of the city’s advertising market. Now some typical cases of illegal advertisements are announced. 1. A South Network Technology Co., Ltd. in Guangzhou released an illegal advertisement case. The parties posted advertisements such as "The first in China to break through the technical bottleneck and realize multi-channel intelligent crawling", "Support automatic crawling of anyone’s WeChat friends circle to their own stores" and "One-click collection of goods from major e-commerce platforms to generate micro-malls or forward friends circle sales" on their development and operation websites. The parties can’t provide any materials to prove "the first in China", and the software needs to be verified by both parties when acquiring and forwarding graphic information in WeChat circle of friends. In e-commerce platforms such as Tmall Taobao, registered users of the platform are also required to use it conditionally. The above-mentioned behavior of the parties violated the provisions of Paragraph 1 of Article 4 and Paragraph 2 (2) of Article 28 of People’s Republic of China (PRC) Advertising Law, and the Baiyun District Market Supervision Bureau ordered the parties to stop publishing illegal advertisements according to the provisions of Paragraph 1 of Article 55 of People’s Republic of China (PRC) Advertising Law, and imposed a fine of 350,000 yuan. Second, Zhongen Moding (Guangdong) Great Health Industry Development Co., Ltd. released an illegal advertisement case. The party posted on its WeChat WeChat official account that "the company is 100% owned by the State Council Assets Supervision and Administration Commission and is subordinate to central enterprises …""The company joined hands with Tsinghua University Research Institute, Guangzhou Pharmaceutical Group, Tongjun Baicao and Yuansen Medicine, and reached strategic cooperation with more than 50 high-flow media such as Today Headline, Tik Tok, Aauto Quicker and Tencent …" And other contents, claiming that it is the national operation center for public welfare screening of women’s reproductive health, the national authorization for public welfare screening of women’s reproductive health, the reproductive health sub-channel of the people’s health TV channel of the National Health and Wellness Commission, etc., are all fictitious. The above actions of the parties violated the provisions of Paragraph 1 of Article 4 and Paragraph 2 (2) of Article 28 of the Advertising Law of People’s Republic of China (PRC), and the Baiyun District Market Supervision Bureau ordered the parties to stop publishing illegal advertisements and imposed a fine of 210,000 yuan according to the provisions of Paragraph 1 of Article 55 of the Advertising Law of People’s Republic of China (PRC). 3. In the case of an illegal advertisement released by Shanghai to Guangzhou Branch of Advertising Communication Co., Ltd., the client was entrusted by Guangzhou Meishiqin Medical Beauty Co., Ltd. to release 38 medical beauty advertisement posters in the elevator space of Guangzhou Community within 3 kilometers of Guangzhou Meishiqin Medical Beauty Co., Ltd. The above advertisement contents released by the client were completely different from the advertisement samples corresponding to the advertisement examination and approval documents, and contained "Meishiqin didn’t cut the eye bags", "no pain, no trace", "no rebound after treatment" and "just do it and leave". The above-mentioned behavior of the parties violated the provisions of Item (1) of Paragraph 1 of Article 16 and Article 46 of the Advertising Law of People’s Republic of China (PRC).Huangpu District Market Supervision Bureau ordered the parties concerned to stop publishing illegal advertisements, confiscated advertising expenses of 1,900 yuan and imposed a fine of 2,500 yuan in accordance with the provisions of Item (1) and Item (14) of Paragraph 1 of Article 58 of People’s Republic of China (PRC) Advertising Law. Iv. A bank (Guangzhou) Culture and Art Consulting Co., Ltd. released an illegal advertisement. The parties posted an advertisement on WeChat WeChat official account’s "Studio on a bank in Guangzhou", in which the title page of "Top team of [Guang Mei assault class] took you to sprint and hit Guang Mei directly in 7 days" used "465 certificates obtained by students from the 2023 bank: Guangzhou Academy of Fine Arts, 6 seats with a single subject score of 95 or above, and 52 with a score of 240 or above. I’ll take you for seven days and go straight to Guang Mei. The number of students enrolled in the 23 rd session of Guangzhou Academy of Fine Arts is 134, and one of the 8 students enrolled in Guangzhou Academy of Fine Arts is a student from a certain shore. " The text propaganda, make a guarantee commitment to the effect of education and training. In the fourth part of the article, the names and photos of five top scholars and five single-subject top scholars were publicized in the example of "All previous students on a certain shore realized their dreams in Guang Mei", and in "3, they were educated in Guangmei, and outstanding flowers blossomed", the images of Liu Mouyu, Xiang Mouyue and Zhuang Motong were used to make videos, and the names of the beneficiaries were used for recommendation and proof. The above-mentioned behavior of the parties violates the provisions of Item (1) and Item (3) of Article 24 of People’s Republic of China (PRC) Advertising Law. According to the provisions of Item (6) of Paragraph 1 of Article 58 of People’s Republic of China (PRC) Advertising Law,Ordered the parties to stop publishing illegal advertisements and imposed a fine of 130,000 yuan. 5. A biotechnology company in Guangzhou Yide released an illegal advertisement case. Through Baidu Health Smart applet, the parties released advertisements such as "Adapting to leukoplakia, vitiligo and sweat spots", "Product name" Herb bacteriostatic spray of psoralea corylifolia leukoplakia "and" Approval number: Ganweixiaozheng Zi (2017)No. C002 "on the product page of Kangmeilian Psoralea Leukoplakia, accompanied by corresponding pictures of symptoms. The parties concerned posted advertisements for medical devices on the product page of "Doctor Gong’s Acupoint Pressure Stimulation Sticker" that had not been reviewed by the advertising review organ. On the product page of "Compound Polypeptide Shiqingsu", the party concerned published "Guarantee of imported raw materials of Yiqi Shiqingsu compound polypeptide tablets on Japanese Hanfang Pharmaceutical Day" and "This product is commissioned for domestic production by Japanese joint research and development formula without using any Japanese raw materials", explaining the contradiction of raw materials and origin of the product. The above actions of the parties violate the provisions of the first paragraph of Article 8, Article 17 and Article 46 of the Advertising Law of People’s Republic of China (PRC). Panyu District Market Supervision Bureau ordered the parties concerned to stop publishing advertisements and imposed a fine of 87,000 yuan in accordance with the provisions of Item (2) and Item (14) of Paragraph 1 of Article 58 of People’s Republic of China (PRC) Advertising Law. 6. A Baoli Real Estate Industry Co., Ltd. in Panyu District, Guangzhou released an illegal advertisement case. In order to promote its "Nantian Mingyuan" project, the party posted a message containing "Nantian Mingyuan, which takes 15 minutes to reach the CBD of Zhujiang New Town" and "Water meets three bends,Longevity and leisure’ is like a dragon, echoing the pearl water’ Long Mai’, forming an upper and upper realm of harmony between man and nature, which is a rare blessed land of’ hiding wind and gathering gas’. ""There are 21 high-quality schools around 10 minutes’ drive to support education "and other promotional contents. The above actions of the parties violated the provisions of Article 8, Paragraph 1, Article 9, Item 8 and Article 26, Item 2 of People’s Republic of China (PRC) Advertising Law, and Panyu District Market Supervision Bureau ordered the parties to stop publishing according to the provisions of Article 57, Item 1, Article 58, Paragraph 1, Item 8 and Article 59, Paragraph 1, Item 1 of People’s Republic of China (PRC) Advertising Law. Seven, Guangzhou Kangkang Health Technology Co., Ltd. released an illegal advertisement case, and the parties advertised in the online shop of platform 1688 that the product of "multifunctional graphene bio-resonance energy chamber for detoxification, dehumidification and fat reduction" has the advantages of "deep detoxification to promote metabolism", "activating environmental protection in cells", "improving immunity and activating human self-healing ability", and advertised that ordinary electrical products have graphene, far infrared rays, "cell repair" terahertz "and" dredging blood vessels ". The above-mentioned behavior of the parties violates the provisions of Article 17 and Article 28, paragraph 2 (2) and (4) of the Advertising Law of People’s Republic of China (PRC). Huadu District Market Supervision Bureau, in accordance with the provisions of Article 55, paragraph 1, of the Advertising Law of People’s Republic of China (PRC),Ordered the parties to stop publishing illegal advertisements and imposed a fine of 29,000 yuan. Eight, Changchun Rentang Pharmacy Co., Ltd. released an illegal advertisement case. Knowing that the "tortoise and snake wine" promoted was a drug, the parties released 120 issues of "Healthy Gas Station" and 2 issues of "Looking for Health Together" on the economic and scientific education channel of a radio and television station, and repeatedly appeared in the advertisements to recommend the efficacy of the drug in the name of patients and experts and "taking it for one month continuously: the symptoms were relieved, the vigor improved and the self-healing ability improved" The above actions of the parties violate Article 46 of the Advertising Law of People’s Republic of China (PRC) and Item (2) of Article 11 of the Interim Measures for the Examination and Management of Advertisements of Drugs, Medical Devices, Health Foods and Formulated Foods for Special Medical Uses. Yuexiu District Market Supervision Bureau ordered the parties concerned to stop publishing illegal advertisements and imposed a fine of 61,000 yuan in accordance with the provisions of Items (1) and (14) of Paragraph 1 of Article 58 of People’s Republic of China (PRC) Advertising Law. Nine, Guangzhou Zhongmou Energy Technology Co., Ltd. released an illegal advertisement case. The parties used the term "100,000-class medical equipment dust-free purification workshop" in the "About China Hydrogen" page of their own website, but failed to provide the inspection report or certification certificate of their workshop; Use the term "history is better than 99% of the same industry factories", in which the data "99%" does not indicate the source and cannot provide relevant evidence to prove its authenticity; On this websiteIn the product details pages of QM-3000, QM-1500 and QM-1000 intelligent hydrogen and oxygen machines under the Product Center page, the terms "serious illness and chronic illness maintenance to improve the quality of life" and "suitable for chronic illness and middle-aged and elderly health care" are used, which easily confuses the products promoted by them with medical devices. The above actions of the parties violate the provisions of Paragraph 1 of Article 8, Paragraph 2 of Article 11 and Article 17 of the Advertising Law of People’s Republic of China (PRC). Nansha District Comprehensive Administrative Law Enforcement Bureau ordered the parties concerned to stop publishing illegal advertisements and imposed a fine of 50,000 yuan in accordance with the provisions of Item (2) of Paragraph 1 of Article 58 and Item (1) and Item (2) of Paragraph 1 of Article 59 of People’s Republic of China (PRC) Advertising Law. X. A Jitang Medical Device Co., Ltd. in Guangzhou released illegal advertisements. The parties released uncensored advertisements for medical devices such as Zushu cold compress gel, Keji spray, Xiaozhi gel and Luomai medical fixing belt in Tmall and JD.COM online stores; KAER electric heating series daily necessities are labeled as "medical electric heating kneepads, knee joints, meniscus injuries, physical therapy instruments, warm rheumatic arthritis, hot compress massage", which uses the term that confuses ordinary commodities with drugs and medical devices; On the product page of "Nanjing Tongrentang Huanglian Bacteriostatic Liquid", the advertisement "Three traditional bacteriostatic liquid products have no ingredients with poor product effect, and it is not safe to use them generally, which is troublesome and wastes time. The production source of Nanjing Tongrentang Huanglian Bacteriostatic Liquid can be traced back to the plant ingredients, which is convenient and labor-saving", but it cannot provide evidence.The above-mentioned behavior of the parties violated the provisions of Paragraph 1 of Article 4, Item (2) and Item (3) of Paragraph 2 of Article 28, Article 17 and Article 46 of People’s Republic of China (PRC) Advertising Law, and Zengcheng Market Supervision Bureau ordered the parties to stop publishing illegal advertisements according to Paragraph 1 of Article 55 and Item (2) and Item (14) of Paragraph 1 of Article 58 of People’s Republic of China (PRC) Advertising Law.

Food English has many uses, besides eating, it can also describe people!

In English, food has a wide range of uses, which you can’t imagine!

For example, "corn" is used to describe a person who is "disgusting"; And "Pippi" is "unreliable"; There is also the American favorite "beef", which can be used when you are "unhappy" with someone.

Come and study!

Corn, cheese = disgusting

Food English has many uses, besides eating, it can also describe people!

 

Corn and cheese are both delicious. But it’s not a good thing to add a y after it and become corny and cheesy.

Corny said it was disgusting and bloody; Cheesy means disgusting and melodramatic; ?

I do like eating cheese, but I don’t like cheesy things.
I like cheese very much, but I don’t like cheesy things.

How to use it?

A cheesy/corny person: A person often says disgusting things, or uses the old-fashioned line pick up hot chicks. Give them to him.

A cheesy/corny song, movie, TV show: disgusting love songs, movies and TV shows with bloody plots can all be described by these two words.

Bread and butter = bring home the bacon

Food English has many uses, besides eating, it can also describe people!

Bread and butter can be said to be the staple food on the American table, so bread and butter also symbolizes a person’s work, rice bowl and the meaning of bringing home the bacon in English.

Bread and butter: basic means of subsistence; livelihood

Bread is North Americans’ staple/staple food.
Bread is the staple food of North Americans.

For us, bread is money.
For us, bread is money.

How to use it?

The person who makes money to support the family is the breadwinner: the person who makes money to support his family is called "bread winner". ? ?

Now, most homes have two bread winners: Now, most couples are both bread winners. ? ?

Your profession is also called Your bread and butter: Your occupation and career are your bread and butter, which is called "Bread and Butter" in English. ? ?

Podcasting is my bread and butter.
Making podcasts is my job.

In addition to the rice bowl, bread can also describe pregnant expectant mothers.

She has a bun in the oven: She is pregnant (literally, there is bread in the oven).

Bun: Soft bread, hamburgers and hot dogs are called hamburger bun, hot dog bun.

Crispy pie = unreliable person

Food English has many uses, besides eating, it can also describe people!

Used to describe apple pie and barbecued pork, flaky is definitely a good quality, indicating that the pie skin is crisp and crisp.

But when used to describe people, flaky is a derogatory term, meaning unreliable, unreliable, and not keeping his word.

In dessert, it’s a good quality: it’s a good thing that desserts are flaky.

But in people, flakiness is n’t something desirable: it is not a good thing that a person is unreliable.

A flaky person is not dependent or trustworthy: if a person is "flaky", it means unreliable and unreliable.

Maybe their mind is somewhere else; They can’t focus: the first layer means that this person may be absent-minded and mindless.

A flaky person is like to break an appointment or a promise: unreliable people may break their promises and break their promises.

They don’t deliver what they promised: they don’t do what they say.

How to use it?

I love eating flaky pie crust: I like crispy pie best. ? ?

He is so flaky. Don’t trust him: This man is very unreliable. Don’t trust him. ? ?

He flaked out on me again.

Vanilla = boring, silly and sweet

Food English has many uses, besides eating, it can also describe people!

Do you like vanilla ice cream?

Or do you think this taste is boring? Yes, vanilla has this extended meaning.

Some people love vanilla, but some find it very boring: Some people like vanilla taste, while others think it is not delicious.

Vanilla, as an adjective, means plain and boring: when used as an adjective, vanilla means plain and boring, (that is, what we call "silly and sweet"! )

How to use it?

He’s so vanilla: He is very boring and uninteresting. ?

It’s mostly used for people: this word is usually used to describe people.

Beef = spit, uncomfortable

Food English has many uses, besides eating, it can also describe people!

Yes, that’s what beef means.

But at this time, usually uncountable beef is preceded by an a, I have a beef with someone.

If you have a beef with someone or a company, it means you have a problem with them: this statement means that you are dissatisfied with a person or a company, have grievances and want to vomit.

How to use it?

You have a beef with me? Do you have a problem with me? ? ?

Yes, I do have a beef with you: Yes, I just have a problem with you.

This statement is very colloquial. If you type, it will be corrected automatically by auto correct, and the "A" will be removed.

Last but not least, meat = the point

Food English has many uses, besides eating, it can also describe people!

Finally, talk about "meat". Meat is usually the main course in western food, so the abstract concept, meat, refers to the most core and key part.

How to use it?

Let’s get to the meat of the issue: to the core of the problem.

The meat of the story: the focus of the story

 

Finally, there is another saying ↓↓↓

Food English has many uses, besides eating, it can also describe people!

Nut: nuts

Nutsell: shell

In a nutshell: in a word, in a word

In a nutshell, there’re many interesting and useful food-related expressions in English: In short, there are many interesting and useful food slang and expressions in English.

Can these words describe people you know today?

Do you know someone flaky?

Do you know someone vanilla?

Do you have a beef with someone?

(Source: Kaiyi English Editor: Julie)

 

Super-safe, smart and enjoyable, the fourth generation Pentium B70 family travel is more preferred.

As a B-class family car in the price range of 100,000-150,000 yuan, the fourth-generation Pentium B70 understands the needs of China family car users, and achieves 28 optimization and advancement in design, space, intelligence, driving control and safety, and deduces the Chinese charm of "super-safe and intelligent family car" with five brand-new car experiences.

Stylish and exquisite, both inside and outside are high-value

An atmospheric car should not only have a large size, but also highlight the "big" gas field in the appearance design. The fourth generation Pentium B70 adopts a brand-new family design language of "strength, purity and perfection", with a cascade front grille, a flying wing headlight group and a brand-new product logo that can emit light, showing the tide of science and technology. At the same time, the Ling Feng-style waistline on the side of the car body and the large hatchback design make the 4855mm car body more slender, emitting a magnificent and powerful gas field.

The appearance is stylish, but the inside is qualitative. In terms of cockpit texture, the fourth-generation Pentium B70 adopts a "curved" double screen and a paddle gear, and increases the area of soft package materials, making the high-grade atmosphere "full at one time".

In terms of car, the fourth-generation Pentium B70 adopts Huawei HiCar+ Yilian to realize the easy connection between mobile phone and car, and D-life6.0 intelligent interactive system makes the whole scene cover such as dual-screen interconnection, voice interaction, precise navigation, car housekeeper, etc. After the software upgrade, the car is smoother and the application is more abundant, which can also bring consumers a good interest operation experience even in the long-term driving process.

Safe and comfortable space for the whole family.

For family cars, whether it is daily commuting or self-driving travel, the safety of family members will always be the first priority. The fourth generation Pentium B70 relies on the leading and reliable FMA platform, and its body adopts 3H+ double E-ring body structure, and it is supported by solid materials of 76% high-strength steel and 22% hot-formed steel, giving the vehicle a safe golden bell. In addition, the new model has a transparent chassis function, and the whole system comes standard with AEB automatic emergency braking, full-speed adaptive cruise system and other configurations, bringing an omniscient perspective with L2+ intelligent assisted driving to cope with daily safety risks.

As a family car known for its comfort, the fourth-generation Pentium B70 not only inherits the 6A comfort certification gene, but also maximizes the space utilization on the basis of the 2800mm wheelbase, giving the front and rear rows a more comfortable and free experience. Supplemented by the unique Shu Yue seat, oversized panoramic sunroof and electric tailgate, it brings spacious, bright, advanced and practical new travel enjoyment for drivers and passengers.

With the listing of the fourth generation Pentium B70, the sedan market has also ushered in a strong competitor. 2.0T Collar Edition and 2.0T Pilot Edition are priced at 129,900 yuan and 137,900 yuan respectively, with outstanding cost performance. The "five-heart car purchase ceremony" further reduced the user’s car purchase cost. Enjoy a higher value experience at a more affordable price, which is also a brand-new choice brought by the fourth generation Pentium B70 to China users.

Put a "price" in the summer! Kia EV5 offers a comprehensive discount of 50,000 yuan in a limited time. Can the sales volume increase again?

It’s July, which is the midsummer season when walking on the street will melt, and it’s also the time when the automobile industry "puts a big price" in summer. Since entering the new energy era, the market share of joint venture car companies has gradually decreased, especially Korean cars, and the brand Kia of yueda seems to have gradually faded out of public view.

Recently, however, Kia coincided with its 80th anniversary, which directly brought a wave of embarrassment to consumers. The comprehensive discount of Kia EV5 reached 50,000 yuan, including 10,000 yuan for car trade-in. In fact, it’s not just KIA EV5. As of July 31st this year, consumers can enjoy different degrees of limited-time preferential policies when purchasing models such as Lion Platinum Tuojie, Satus, New K3, Sonay, Jiahua, K5 and EV6, and the comprehensive benefits can reach 73,000 yuan.

At the same time, on July 5th, Kia of yueda also announced the results of the first half of this year, and the sales volume also increased significantly. Combined with this month’s preferential policies, it seems that Kia is ready to be overjoyed and regain its market share in the era of fuel vehicles.

Yueda Kia’s sales increased significantly in the first half of the year.

As soon as the bell rang in July, many car companies produced their own report cards, and the overall sales volume of the whole market showed a thriving scene. Although KIA of yueda only released its sales volume today, although it arrived late, from the data point of view, KIA of yueda’s sales volume in the first half of the year was still remarkable.

According to official data of Kia of yueda, its sales volume in June 2024 reached 20,700 vehicles, up 32.7% year-on-year. It is worth mentioning that this is the first time since November 2020 that its monthly sales volume once again exceeded 20,000 vehicles. From January to June this year, the cumulative sales volume of Kia in yueda reached 109,600 vehicles, up 73.1% year-on-year, and the increase was really gratifying.

In fact, the bumper sales of Kia in yueda can not be separated from its business strategy of "developing both oil and electricity" and building a diversified product matrix. For example, the Kia EV5, specially launched to celebrate the 80th anniversary of the founding of Kia in yueda, is the first heavy strategic vehicle launched in China and sold worldwide, and it is also a masterpiece under the concept of "in China, for China".

Product strength of KIA EV5

Kia EV5 positioning compact SUV is a pure electric vehicle with an official guide price of 149,800-225,800, but now there is a comprehensive discount of 50,000. Its overall dimensions are 4615mm*1875mm*1715mm, and its wheelbase is 2750mm. The overall design of EV5 is individual and avant-garde, and the lines are quite smooth. Generally speaking, it is quite satisfactory, and there is no bright spot.

The interior of KIA EV5 is simple and full of science and technology, with a 12.3-inch central control panel and a 12.3-inch full LCD instrument panel in the middle, which supports CarPlay, CarLife and OTA upgrades. Seats are different for each model. For example, KIA EV5 530 Light is equipped with fabric seats, but 720 Land is made of imitation leather.

If the power lasts, the KIA EV5 two-wheel drive version adopts the front-drive drive mode, and the chassis suspension is McPherson independent suspension+five-link independent suspension. Its maximum power is 160kW, the maximum torque is 310N·m, the maximum speed is 185km/h, and the CLTC has a pure battery life of 530km and 720km. It is equipped with lithium iron carbonate batteries.

Generally speaking, the overall strength of KIA EV5 is good.

Qingdong review

Although joint venture car companies are a little behind in the new energy era, they are also catching up quickly, and yueda Kia is obviously no exception. So will the discounted KIA EV5 be your dish? Welcome to leave a message in the comments section.

Haval’s second-generation big dog is very kind and full of fighting power

When our career is stable and our income is gradually "well-off", our originally poor life has also changed a lot, and the car we once yearned for is no longer out of reach. There are many bright spots. Today, let’s talk about how it performs in terms of power. Not much to say, let’s take a look.

First of all, from the appearance, the front face of Haval’s second-generation big dog looks simple and fashionable as a whole, and looks elegant. Coupled with soft headlights, it meets the "taste" of young consumers. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4705 mm * 1908 mm * 1780 mm. The car adopts soft lines, and the car side looks very cold, with large-sized thick-walled tires, which is eye-catching. In the design of the rear end, the rear end and the front end echo each other from a distance, and the taillights are very dynamic and lively, and the whole looks very simple and fashionable.

In terms of interior, the interior design is very simple and rich in functions. The steering wheel design of the car is very cold, made of leather, and the visual effect is good. Take a look at the central control, with the 14.6-inch touch-sensitive LCD central control screen, which makes the interior design quite layered and looks personalized. Let Xiaobian introduce the dashboard and seats. The dashboard design is remarkable and looks very eye-catching. The car adopts imitation leather seats, which are wrapped in place and have good support and comfort.

Haval second-generation big dog is matched with wet dual clutch (DCT) gearbox, with maximum power of 175KW and maximum torque of 385N.m, with good power performance.

Haval’s second-generation big dog’s back row space is quite satisfactory, and its leg space is fairly rich, so it is no problem to meet daily household needs. At the same time, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), brake force distribution (EBD) main driver airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

Summary of the full text: this class of vehicles can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car.

Analysis of Ruifeng M3 Train System 1.8L Front Rear Drive+Manual (MT)

In fact, the fuel consumption or battery life of the same class models are not much different now, so the high configuration is often more attractive to consumers. Today, Xiaobian picked a car in the car and introduced it to everyone. It is. Let’s look down with Xiaobian.

First of all, from the appearance, Ruifeng M3 front presents a simple design style and looks very domineering. Combined with the headlights, it has a great visual impact. The car is equipped with LED daytime running lights, automatic opening and closing, etc. Coming to the side of the car body, the size of the car body is 5145 mm * 1765 mm * 1900 mm. The car adopts angular lines, which gives people a very flamboyant feeling. With large-sized thick-walled tires, it looks full of movement. In the design of the rear end, the rear end looks very comfortable, and the taillights show a simple and fashionable design style. Together with the unique exhaust pipe, it is very fashionable and simple.

Sitting in the car, the interior style is very cold, reflecting the sense of design. The steering wheel shape of the car is eye-catching, made of plastic, and the shape is clean and refreshing. Let’s take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive. The overall design of the central control is very good. Let’s take a look at the dashboard and seats again. The dashboard design is remarkable, and the shape takes the movement route. The car uses a fabric seat, which is wrapped in place and very comfortable to ride.

The car is equipped with traction control (ASR/TCS, etc.), cruise control, sun visor mirror, USB interface, rear reversing radar and other configurations, and the configuration performance is passable and basically satisfactory.

Such a car with the right price is enough to meet the daily practical needs, and it doesn’t take much thought to maintain it at ordinary times, and the cost performance is good. Today, you can go to the 4S shop to experience this car.

L’SPACE meets and sees bosom friends for a limited time. Landing in "Fashion L’OFFICIEL" and Lantu bosom friends to create a Mambo green attractive force field

  On August 10, 2024, the L’SPACE Yu · Jian bosom friend limited-time flash mob event landed in Beijing’s trendy player gathering venue – T + Mall, Sanlitun No. 1 Field. The international top fashion magazine "Fashion L’OFFICIEL" and the high-end pure electric SUV Lan Tu bosom friend took the most dominant popular color in 2024, "Mambo Green", as the creative origin, directly attacking the trendy life of the urban young school, creating a fresh, bright, free and comfortable creative flash space full of vitality, creating "Encounter", delightful to see bosom friends.

  L’SPACE encounter · See confidant time-limited flash empty mirror 1

  L’SPACE Encounter · See Friend Time-limited Flash Space Mirror 2

  On the day of the event, Li Boxiao, assistant general manager of Lantu Automotive Sales and Service Co., Ltd., Chen Tong, chief operating officer of "Fashion L’OFFICIEL" magazine, Jian Guoquan, director of Lantu Automotive Color Design, film and television actor and model Ji Huanbo, international supermodel Wang Shiqing, film and television actor Zheng Hao, new generation actor Zhao Qiqin, music producer and founder of Qingshan Capital Zhang Ye, member of China Mental Health Association, national second-level psychological consultant Shi Yu, famous fashion host Li Siyu and other guests from the fields of fashion, film and television, art and design attended the party; jointly witnessed the opening of the limited-time flash of L’SPACE "Meeting · Seeing Friends", and also launched a fashion discussion on the collision of viewpoints around "color fashion trends". A comprehensive interpretation of the social and aesthetic views behind color trends, chatting about life, The "Way of Color" in fashion, design and art.

 

  Li Boxiao, Assistant General Manager of Lantu Automotive Sales and Service Co., Ltd.

 

  Chen Tong, chief operating officer of L’OFFICIEL magazine

 

  Film and television actor, model Ji Huanbo, international supermodel Wang Shiqing

 

  Film and television actor Zheng Hao

 

  New generation actor Zhao Qiqin

 

  Zhang Ye, music producer and founder of Aoyama Capital

 

  Shi Yu, a member of the Chinese Mental Health Association and a national second-level psychological counselor

  Famous fashion host Li Siyu

  Meet · See bosom friend heartbeat  L’Space Time-limited flash mob takes over the streets

  Following last year’s summer dopamine, autumn Merad, and winter gray, the "Mambo Green" with a fresh and agile tone will come strong in 2024, becoming a new top stream, and quickly integrating into all aspects of life such as clothing, home furnishing, design, and fast-moving consumer goods. The combination of "mint", which represents nature and vitality, and "Mambo", which represents freedom and randomness, has built a very vibrant context, bringing more comfort to people who are currently pursuing peace and stability. The Mambo Green L’SPACE fashion newsstand with the theme of "Meeting and Meeting Friends" occupied the streets and created a "Meeting Friends" in the Sanlitun Trend Center. The Mambo Green with healing breath and rebirth mood also entered the current mood of fashion hipsters who yearn for peace and nature, and their hearts beat.

  80dbb0f97e4aa439c6f5308ba658073f _1 -240Q2130236-52.jpg

  Mambo Green L’SPACE Fashion Newsstand Takes Over the Streets

  Midsummer August, romantic Qixi Festival, Mambo green L’SPACE fashion newsstand, more like a "Qixi Festival gift" from "Fashion L’OFFICIEL" and Lantu confidant jointly presented, a large area of fresh and natural Mambo green became the background tone of the whole space, black and green two Lantu new pure electric SUV Lantu confidant burst out of the street for the first time. This time, "Fashion L’OFFICIEL" and Lantu confidant explore the "Mambo green" lifestyle aesthetics in an all-round way. The two Lantu confidants occupied the front page of the fashion editorial department with "smart posture", and distributed the trend signal of fashion scheme color Mambo green to the whole city. The cover issued by the newsstand occupied the center of the street, and in the center of the block, people, cars, magazines and publications created a "three-dimensional cover" landscape, creating a "fashion encounter" with Lan Tu’s confidant.

  Lantu bosom friend Kusa goes out to the street

  "Fashion L’OFFICIEL" and the "Fashion Encounter" between Landu’s confidant and the young school

  Star guests helped out at the Mambo green-themed party, and Landu’s confidant made his debut

  The limited-time flash mob event attracted star artists such as Ji Huanbo, Wang Shiqing, Zheng Hao, and Zhao Qiqin to help out and take pictures at the clock. The first Mambo Green-themed party day of the limited-time flash mob, experts in various fields and star guests toasted together to celebrate the official opening of the L’SPACE limited-time flash store; the star guests incarnated as "trend messengers", roamed comfortably on the Mambo Green zebra crossing, photographed their own creative blockbusters, met and greeted the Lantu soulmate, froze frame mood in the Mambo Green-style aesthetic space, and retained beautiful moments…

  Guests from all walks of life raised their glasses to celebrate the opening of the L’SPACE limited-time pop-up store

  This time, it is also the first time that Lantu’s new pure electric SUV Lantu’s soulmate makes an appearance on the street. As soon as it debuts, it will capture the trendy highlands of the city. The black and green Lantu’s soulmate meets the urban youth on the street. The through-type LED light strip is very eye-catching, with full contours, smooth body lines, and a shaft length ratio close to the golden ratio. It shows the pure electric racing body in both appearance and temperament. The sporty cool and advanced Lantu soulmate attracts many trendy coffee to stop and watch and consult. The Lantu soulmate, who will start pre-sale in August, has arrived at the trendy top territory this time. Its debut has attracted the attention of many young people with its cool posture. It is like a soulmate meeting. With a glance, I understand you, and you know me.

  As a new model created by Lantu Automobile for the global market, Li Boxiao also revealed at the event that the global model of Lantu’s confidant will be officially released overseas in mid-September.

  Lantu’s new pure electric SUV Lantu’s bosom friend focuses on Mambo green

  Fashion discussions are full of opinions, and experts from all walks of life talk about color aesthetics

  The color trend is not just a fashion vane, but also a projection of changes in global culture, social emotions and consumer psychology. The ultimate romantic color aesthetics at the Paris Olympic Games also amazed the world and gave people strength. At the event, experts from the fields of psychology, art, design and other fields also discussed the color style trend and expressed their opinions.

  Fashion seminar scene

  Shi Yu, a member of the Chinese Mental Health Association and a national second-level psychological consultant, believes that color is a psychological "nutrient", which is closely related to people’s emotions and even mental health. Whether it is dopamine, Maillard or Mambo Green, they are essentially seeking new "color healing"; the current explosion of Mambo Green caters to the current public’s expectations for life recovery and vitality.

  Speech by Shi, a member of the Chinese Mental Health Association and a national second-level psychological counselor

  Zhang Ye, a music producer and founder of Aoyama Capital, said: Color has vitality and emotion, and can well convey the ideas that designers, artists, and brands want to express; good works can use color to establish connections with users, resonate, and provide emotional value; currently winning color marketing is based on the insights and care of users’ psychology, creating emotionally valuable experiences, services, and products for users, thus leveraging traffic passwords.

  Zhang Ye, music producer and founder of Aoyama Capital, shares

  Lantu Automotive Color Design Director Jian Guoquan shared his views from the new car: Lantu’s soulmate body color is inspired by space aesthetics, and the first main color "Mambo Green" originates from the first touch of green in the universe. The light, natural and elegant high-end sense is in line with the current young people’s love and attitude towards trends, aesthetics and life; the bold design of Mambo Green also breaks through the shackles of traditional colors and leads the car color trend and new fashion trends. Based on the positioning of young people, practicing the concept of Lantu’s rejection of cookie-cutter boring design, combined with the design language of pioneer technology and excellent performance, Mambo Green has been well presented on Lantu’s bosom friend; in addition to aesthetic value, Lantu’s bosom friend also takes into account functionality and practicality, allowing cutting-edge technology and forward-looking design to carry the charm of color, and color better conveys the concept and value of Lantu’s bosom friend "knowing you". It is reported that in addition to the Mambo green and black body that appeared in Sanlitun this time, Lantu’s bosom friend will also launch a variety of other body colors to provide consumers with rich personalized choices.

  Jian Guoquan, Director of Lantu Automotive Color Design, delivered a speech

  "Fashion L’OFFICIEL", which brings together the world’s most cutting-edge fashion trends and the freshest fashion concepts, has created a "fashion territory" in Sanlitun’s trendy district, focusing on young people’s trendy life and high-quality travel, with color style as a guide, connecting social, travel, leisure, consumption and other life fields, so that the color philosophy and lifestyle represented by Mambo Green can directly hit the hearts of young people in a more intuitive way; two brands that understand trends and understand young people happen to create this "bosom friend encounter", and the concentration of Mambo Green has become the most eye-catching existence in Sanlitun, bringing soothing, strength and new life to young people’s summer life.

  L’SPACE meets and sees confidantes for a limited time flash mob real scene "Cover Blockbuster"

  From August 10th to 13th, T + MALL, Sanlitun No. 1 Field, a 4-day Mambo Green pop-up space, waiting for confidants and explaining the most beautiful encounter.

High temperature ravages the whole world: high temperature occurs frequently in the northeast, and the melting of sea ice at 30℃ in the Arctic Circle in Sweden is accelerated.

(The original title of this article is: "Red is purple and hot is hot! Extreme heat rages all over the world, even the North Pole is 30 degrees! 》)

guide reading

Recently, the Central Meteorological Observatory issued a high temperature warning for 20 consecutive days, and the local temperature can reach 40℃ … heat. Here. Quiet. Stop.

National Maximum Temperature Forecast Chart (August 2-August 9) Source: China Meteorological Observatory

Northeast continues to "steam sauna" 

On August 1st, the high temperature occurred in Shenyang, Liaoning Province for the fifth consecutive day. The highest temperatures in Dandong and Dalian reached 37.3℃ and 36.9℃ respectively, setting a meteorological record for extreme values. At the same time, the highest temperature in Shenyang today may reach 37℃, which will set a new record for the local extreme highest temperature in August (the previous record was 35.7℃).

Liaoning suffered the strongest regional high temperature since 1961.

In addition, with the continuous expansion of high temperature, the temperature in Changchun may reach 36℃ on the 3rd, which will not only set a new high this year, but also become the hottest day in the local observation history in August. The high temperature in Changchun in August is very rare, and there has been only one high temperature on August 3, 1968 since it was recorded in 1951.

The temperature in North China is also constant.

In addition to the northeast, Beijing-Tianjin-Hebei and northern Shandong will also have high temperatures in the next three days, and the highest temperatures in Beijing, Tianjin, Shijiazhuang and Jinan will remain at 35 C or above.

On the 1st, Beijing spent the 17th high-temperature day this year, which was the same as last year’s high-temperature days, and it was seven days short of the 24 high-temperature days recorded in 2000. Monitoring shows that the highest temperature in the observatory in the southern suburbs reaches 37℃, and that in Fengtai reaches 38.3℃.

Affected by the continuous high temperature, as of 12: 30 on the 1st, the load of Beijing power grid has reached 23.064 million kilowatts, exceeding the 22.675 million kilowatts on July 31st, reaching a new high.

The temperature in North China is high during the day and not low at night, and the lowest temperature is mostly above 26℃, and Tianjin will exceed 28℃. Moreover, due to the high relative humidity, the somatosensory temperature is higher, and the sultry feeling is not inferior to that in the south.

The Central Meteorological Observatory predicts that in five days, the hot weather in the above-mentioned areas in the north will end. This round of high-temperature weather lasts for a long time, and the high temperature in some areas breaks the extreme value. People in the above areas need to be prepared for heatstroke prevention and cooling, and try to avoid going out at the hottest noon. If they have to go out, they should take sun protection measures and replenish water in time. Outdoor workers prepare some heatstroke prevention drugs for emergencies.

The high temperature area in the south has been significantly reduced, and it has made a comeback since the 4 th

For many places in the south that have been suffering from high temperature for nearly half a month, they will enjoy a short coolness in the past two days. Affected by a wide range of rain and the wind and rain brought by the typhoon "Lark", the high temperature area in the south will continue to shrink in the past two days.

On the 2 nd, the western and southern parts of Jiangnan and most of southern China withdrew from the high temperature. On the 3rd, only parts of northern Chongqing, northeastern Hubei and northwestern Jiangxi still have a small range of high temperatures, and the rest areas will basically end the high temperatures temporarily. In the area of Jiangsu, Zhejiang and Shanghai, the highest temperature in many places dropped to around 30℃.

Although the high temperature in the south has shrunk, the highest temperature in many places is still around 33℃, and the sultry feeling will continue. At the same time, the cooling time is very short. Starting from the 4th, the high temperature in the south will return strongly. At present, it is in the middle of the sky, and high temperature is the main theme. People in the southern region need to continue to prepare for heatstroke prevention and cooling.

Netizens have left messages:

@ China Railway Construction International Project: Summer in Africa.

@ Central Committee of the Communist Youth League: You are talking about "somewhat ironic". Do you know @ China Railway Construction International Project.

@ Thunderstorm to Sunshine: Hot, I really want to go to Africa @ China Railway Construction International Project.

@ Nine-stage Chess Player Caicai Zi: Come to Jiangsu, Zhejiang and Shanghai. There will be a typhoon tomorrow. Come and enjoy the cool.

@ Ping An Chongqing: Come to Chongqing, I will invite you to bask in the sun!

@-wAYh-: The Arctic Circle is thirty degrees.

@ 京京京京京京: I was originally a wolf from the northeast, but I didn’t expect to become a hot one in my hometown this year.

@ 京京京京 oms: Dalian has not done its duty as a coastal city in the north temperate zone.

@ Silent Postman: Jiangxi has always been the hardest hit area, and it is hot and purple.

@ 中中中中: I am cautious when walking on the road, and I dare not fall down. I am afraid that I will be mistaken for occupying the road to operate a barbecue.

@ 京京京京: I exude a burst of meat ~

@ Changle Changle Chang: Yes, I saw our Shandong fever turning purple.

@xp- There is no end to tossing: and Jinan seems to be a purple and black piece … @ Changle Changle Chang.

In fact, it is not only China, but also the global "roasting mode", even the North Pole is 30℃!

The World Meteorological Organization issued statements on July 26th and 27th, respectively, saying that extreme weather events such as high temperature, drought and catastrophic precipitation occurred one after another in many places around the world, among which drought and high temperature also aggravated the wildfire disaster in the northern hemisphere. These extreme weather have brought great adverse effects on human health, agriculture and ecosystem.

On July 27th, people spent the summer in the fountain near the Eiffel Tower in Paris, France. (Source: Xinhuanet)

It’s hot in the North Pole, too! Rare high temperature in Arctic Circle

From June to July this year, the temperature in many places around the world, including the Arctic Circle, generally rose, resulting in extremely hot weather.

Recently, the temperature in the Arctic Circle in northern Sweden once reached 30℃. In northern Siberia, the temperature reached 32℃ at the beginning of this month. In the same period of last year, the average temperature in this area was only 10℃.

According to the monitoring data of the National Snow and Ice Data Center of the United States, the abnormal high temperature further aggravated the sea ice melting phenomenon in the Arctic Circle this summer, and the sea ice in the northern European coast and northwestern Russia has shown an abnormally low trend. The decrease of sea ice will not only threaten the survival of polar bears and other creatures, but also further aggravate the abnormal weather in the northern hemisphere.

Europe suffers from high temperature and drought.

In addition to western Europe and southern Europe, which suffer from heat waves, northern Europe is also experiencing continuous high temperatures. In July, the temperature in the Arctic Circle reached 30℃. On July 17th, the temperature in parts of Norway reached a record 33.5℃. Due to the unusually dry and warm climate, forest fire risks in Scandinavia and the Baltic Sea continue to rise. There were about 50 forest fires in Sweden in mid-July. The World Meteorological Organization predicts that the temperature in northern Europe will be 3℃ to 6℃ higher than that in the same period of last year.

The temperature in Sweden reached 86 degrees Fahrenheit (30 degrees Celsius) in July, and there were more than 50 forest fires, of which more than 10 occurred in the Arctic Circle. (Source: Beijing News)

There are high temperatures above 30℃ in many places in Britain, even as high as 38℃. In addition, the weather in Britain is extremely dry. By the end of July, there was no rain in many places in Britain for nearly two months, and the rainfall was only 47 mm after the summer, making it the driest summer in the past 57 years. According to the statistics of the British medical department, thousands of people died of diseases related to high temperature this summer.

The Asian heat wave struck, and many people died in Japan, South Korea and other countries.

Japan has recently been hit by a heat wave after the worst rainstorm and flood in decades. Due to the control of a wide range of high pressure, the temperature in Japan has repeatedly set a new record. On July 15th, the highest temperature of 200 meteorological observation stations of Japan Meteorological Agency exceeded 35℃. On July 23rd, the highest temperature of 41.1℃ was observed in Kumagaya, saitama, and high temperatures exceeding 40℃ were also observed in Qingmei City, Tokyo, Jiafu City, Yamanashi Prefecture and Tojima City, Gifu Prefecture. According to the statistics of Kyodo News Agency, from July 16 to 25, more than 22,000 people in Japan were sent to hospital for heatstroke, of which 78 people died of heatstroke.

South Korea’s extensive high-temperature weather continued, and the Korea Meteorological Agency issued a high-temperature warning for several days. Statistics from the Korea Disease Management Headquarters from May 20th to July 21st showed that there were 1043 people suffering from heatstroke, up 61% year-on-year. More than ten people have died of heatstroke this year. The South Korean government is considering classifying extreme heat as the same category of natural disasters as typhoons, floods, tsunamis and earthquakes.

According to the news from the Central Meteorological Observatory of North Korea, high temperature began to appear in North Korea on July 15th, and the scope gradually expanded. On July 22nd, the average highest temperature in North Korea reached 34.6℃, 7.2℃ higher than in previous years, the highest temperature since 1981. Among them, the average temperature in several big cities is higher than 39℃, and Yuanshan City has reached.

The high temperature in Africa and North America is over 50℃ in some areas.

At the beginning of July, several North African countries also experienced heat waves. On July 5th, the highest temperature in Valgra in the Sahara Desert of Algeria reached 51.3℃. According to the World Meteorological Organization, this is the highest temperature since Algeria has reliable temperature records. On July 3, Morocco monitored a high temperature of 43.4℃.

At the same time, North America has not been spared. California suffered a record high temperature, and the highest temperature records in many cities were refreshed. Death Valley National Park in California, which set a record for the highest temperature in the world at 56.7℃ in July 1913, has observed a high temperature of 52℃ on July 8 this year. The highest temperature in Chino, a suburb of Los Angeles, reached a record 48.9℃. In Quebec, Canada, hot and humid weather caused dozens of deaths, including the elderly and the vulnerable.

On July 6, 2018, California, USA, a heat wave of 48℃ swept through southern California, and the heat index off the charts set a new record. People gathered in Huntington Beach to play in the water to cool off the heat. (Source: Oriental IC)

High temperature and drought aggravate wildfire disaster in the northern hemisphere

According to a statement issued by the World Meteorological Organization on July 27th, many serious wildfires have occurred in Siberia, Sweden, Greece, the United States, Canada and other places since the summer of this year due to high temperature and drought, and the fire area is still increasing.

According to the monitoring data of Fengyun-3 D star on July 29th, there were two fire spots in Murmansk region in northwest Russia, both located along the Arctic Ocean and in the Arctic Circle. The influence area of the two fires is 4 square kilometers, and the area of naked fire is 0.1 hectares. (Source: National Satellite Meteorological Center)

The warming rate in the northern hemisphere is faster than the global level, and the high temperature and drought make the forest more dry and flammable. Studies have found that forests in the northern hemisphere are burning at a speed that has not been seen in at least nearly 10 thousand years. Wildfires release carbon dioxide into the atmosphere, further aggravating global warming.

Extreme weather is frequent or due to climate warming

Recently, in addition to high temperature, other abnormal weather events have also appeared frequently. For example, at the end of June, snow fell in Newfoundland and parts of Cape Breton in eastern Canada, with a thickness of about two centimeters. The temperature in St. John and Halifax is only MINUS 1℃, breaking the record of low temperature. Such weather is rare, and it is the first time since 1996.

Why does extreme weather ravage the world? The World Meteorological Organization believes that frequent extreme weather is related to climate change caused by greenhouse gas emissions. Although it is difficult to simply attribute the frequent occurrence of extreme weather in the past two months to climate change caused by human activities, in the long run, the trend of extreme high temperature and increasing precipitation is undoubtedly caused by climate change.

"2018 will be one of the hottest years on record, and it is not surprising that temperatures in many countries have broken records. At present, the heat wave and extreme high temperature events we are experiencing are consistent with the results we expected from climate change caused by greenhouse gas emissions. This situation is not going to happen in the future, but a scene that is being experienced at all times. " Elena Monankova, Deputy Secretary-General of the World Meteorological Organization, said.

In northern Siberia, along the coast of the Arctic Ocean, model analysis shows that a high temperature of over 90 degrees Fahrenheit appeared on July 5, 40 degrees Fahrenheit higher than the normal temperature. In Ouargla, Algeria, the temperature reached 124.3 degrees Fahrenheit (51.3 degrees Celsius), breaking the previous African high temperature record of 123.3 degrees Fahrenheit (50.7 degrees Celsius). (Source: cnBeta)

在全球气候变暖背景下,全球极端天气事件在过去几十年中显著增多,并且预计未来还会越来越多,而想要阻止这一趋势,落实《巴黎协定》,采取措施积极应对气候变化必不可少。

2017年10月18日,习近平在中共十九大报告中强调:建设生态文明是中华民族永续发展的千年大计。必须树立和践行绿水青山就是金山银山的理念,坚持节约资源和保护环境的基本国策,像对待生命一样对待生态环境,统筹山水林田湖草系统治理,实行最严格的生态环境保护制度,形成绿色发展方式和生活方式,坚定走生产发展、生活富裕、生态良好的文明发展道路,建设美丽中国,为人民创造良好生产生活环境,为全球生态安全作出贡献。

校 审:肖   健

编 辑:葛   颖(东北师范大学团委)

来源:共青团中央综合整理自:央视新闻(ID:cctvnewscenter)、中国天气网、新浪微博@共青团中央、科学加、新浪科技等