标签： 杭州桑拿洗浴论坛

Fertility assessment helps women better understand their fertility potential.

Authors: Deputy Chief Physician Zhu Xiaodan, Department of Obstetrics and Gynecology, Putuo Hospital, Shanghai University of Traditional Chinese Medicine.

At present, the global fertility problems are increasing day by day, and the overall fertility of women is on the decline. Women are facing various pressures in modern society, including occupational pressure, family pressure, social expectations, and the unhealthy lifestyle that follows, which makes the fertility of contemporary women decline more and more "younger". At present, the incidence of infertility is as high as 10%~18%. In 2023, the birth rate in China was as low as 6.4‰.

National birth rate

In the reproductive endocrinology clinic, patients often ask: How is my fertility? Can you still be born? Faced with such a question, today, let’s talk about this topic.

As we all know, to complete a successful pregnancy, women need the cooperation of the whole reproductive system and all organs of the whole body. Therefore, the evaluation of female fertility is divided into three parts: the first part is the evaluation of ovarian reserve function, the second part is the evaluation of the structure and function of uterus and fallopian tube, and the third part is the evaluation of general state.

First, the ovarian reserve function

The ovarian reserve function of women refers to the quantity and quality of eggs, that is, the "inventory" of follicles with growth and development functions. The number of follicles in women has been determined at birth and is non-renewable. With the increase of age and the progress of menstrual cycle, the number of eggs gradually decreases. So how do we evaluate how much "inventory" there is in the ovaries?

1. Age

Age is the primary factor to evaluate fertility, and the best reproductive age for women is 23~32 years old. With the increase of age, fertility gradually decreases, pregnancy rate and live birth rate decrease, and abortion rate increases. With the increase of age, ovarian function declines irreversibly, and the number of follicles and the quality of eggs decrease. Age-related abnormal vascularization, oxidative stress and free radical imbalance in the ovary will lead to the decline of oocyte quality, which will lead to fertilization failure or abnormal embryo development.

The picture comes from the Internet.

2. Basic follicle stimulating hormone (bFSH)

BFSH is the level of serum FSH on the second to fourth day of menstruation, and it is one of the indexes to evaluate ovarian reserve function. The main reasons for the increase of bFSH level are the aging, the decline of ovarian function, the decrease of E2 secretion, the weakening of negative feedback on hypothalamus-pituitary-ovarian axis, and the subsequent increase of FSH. When the serum level of bFSH is higher than 10u/L, the ovarian reserve function is decreased, and when the serum level of bFSH is higher than 18u/L, the live birth rate is almost zero.

3. Basic estradiol (bE2)

BE2 refers to the level of serum E2 on the 2nd to 4th day of menstrual cycle, which can be used as an index to evaluate ovarian reserve function. When the bE2 value is more than 74.9 pg/ml (274.134 pmol/L), the ovarian function is decreased or the pregnancy outcome is poor when in vitro fertilization (IVF) is performed, and the number of embryos obtained is small.

4. FSH/LH (follicle stimulating hormone/luteinizing hormone) ratio

FSH/LH ratio can be used as an index to reflect ovarian function, and can also be used as a sign of ovarian response to gonadotropin to predict pregnancy outcome. When FSH/LH > 2, it is suggested that the ovary may have a bad reaction to gonadotropin in assisted reproductive technology. When FSH/LH > 3.6, the ovarian function is obviously decreased, and the cancellation rate of IVF ovulation cycle is high.

5. Anti-Miller hormone (AMH)

AMH is mainly produced by primary follicles, preantral follicles, sinus follicles, etc. It regulates the growth and development of follicles and is not regulated by hypothalamus-pituitary-ovary axis. As a reliable index of ovarian reserve function, it can be detected on any day of menstrual cycle. Serum AMH concentration was negatively correlated with age. AMH value reaches its peak in adulthood (about 25 years old), generally drops significantly after 36 years old, and approaches zero when approaching menopause.

6. Inhibin B(INH-B)

INH-B appears from the pre-antral follicular phase and is regulated by FSH. INH-B level, as a direct index to predict ovarian reserve function, reflects ovarian reserve. On the third day of menstruation, the blood INH-B < 45 ng/L indicates that ovarian function is decreased.

7. Sinus follicle count (AFC) and ovarian volume

AFC, ovarian volume and ovarian interstitial blood flow parameters can be used as evaluation indexes of ovarian reserve function and responsiveness. AFC is significantly correlated with age and basic hormones. With age, the number of follicles decreases exponentially. Ovarian volume can reflect the number of follicles and the situation of ovarian reserve pool from another angle. With the increase of age, ovarian function declines and ovarian volume shrinks. The most commonly used parameters of ovarian stromal blood flow are the peak velocity of ovarian stromal blood flow (PSV) and resistance index (RI). High PSV and/or low RI indicate that the ovarian interstitial blood supply is abundant and the ovary responds well to gonadotropin.

Second, the evaluation of the structure and function of reproductive tract

Because of the special anatomical structure and physiological function of female reproductive tract, the evaluation of reproductive tract structure and function is also an important link in fertility evaluation, including vagina, cervix, uterus, fallopian tube and pelvic cavity.

1. Detection of vaginal microecology

Female reproductive tract flora is closely related to every step of ovulation, sperm transport, fertilized egg implantation, pregnancy and delivery. Reproductive tract infection of women of childbearing age affects their reproductive health, damages their reproductive function and increases the risk of infertility.

2. Detection of cervical lesions

Cervical diseases tend to be younger, which are closely related to fertility and pregnancy outcome. Regular gynecological physical examination, cervical liquid-based thin-layer cytology (TCT) and human papillomavirus (HPV) screening should be conducted to detect cervical diseases as soon as possible.

3. Detection of uterine abnormalities

Non-invasive ultrasound, such as hysteromyoma and endometrial polyp, is the most widely used examination method to evaluate the receptivity of uterus and endometrium, and to evaluate the shape, thickness, volume, peristalsis wave, uterine artery and hemodynamic parameters of endometrium. Hysteroscopy is the gold standard for the diagnosis of endometrial lesions, which can accurately identify cervical lesions, intrauterine lesions, abnormal endometrial morphology and abnormal tubal opening through endoscopy. Endometrial biopsy can also be performed. At present, there are cytokines, various receptors, endometrial receptivity chips and other detection methods to evaluate endometrial receptivity, and the research on endometrial receptivity is constantly expanding.

4. Tubal patency test

Including salpingostomy, hysterosalpingography/contrast-enhanced ultrasound and laparoscopic salpingostomy. At present, hysterosalpingography has become a research hotspot with its unique advantages (real-time dynamic, visualization and no radiation), and has gradually become the first choice for tubal patency examination. Liquid drainage has some shortcomings, such as invisibility, blindness and great difference. X-ray radiography, as a traditional method of tubal patency examination, mainly has the disadvantages of adverse reaction of contrast agent and radiation damage. Laparoscopic salpingostomy is the "gold standard", but it is not the first choice for the time being because of invasion, hospitalization, high cost, surgery and anesthesia.

The picture comes from the Internet.

5. Detection of pelvic factors

Pelvic diseases are closely related to female fertility, such as pelvic endometriosis, pelvic tuberculosis, pelvic adhesion, tubal diseases, hysteromyoma, ovarian tumors and pelvic inflammatory diseases. Laparoscopic surgery can find and diagnose abnormal pelvic conditions in time. For infertility caused by fallopian tube factors or uterine cavity factors, hysteroscopy combined with laparoscopy can treat pelvic cavity, fallopian tube and uterine cavity diseases accordingly, which has important clinical value for female fertility evaluation, diagnosis and treatment.

6. Female reproductive tract dysplasia

Abnormal development of female reproductive tract includes abnormal development of vagina, cervix, uterine body and fallopian tube, with or without abnormalities of ovary and urinary system. The combination of pelvic ultrasound and MRI examination is the best examination method for reproductive tract dysplasia.

Third, the general state assessment

In terms of systemic diseases, we should evaluate whether there are diseases that affect fertility or are not suitable for fertility, such as thyroid diseases, familial genetic diseases, blood system diseases, cardiopulmonary diseases and tumors.

1. Thyroid diseases

Abnormal thyroid function can lead to infertility and poor pregnancy outcome, so it is suggested that women with family planning should monitor thyroid function. Clinical hyperthyroidism can lead to abortion, premature delivery and thyroid crisis, and timely treatment can significantly reduce these risks; Infertile women with subclinical hypothyroidism should be treated with levothyroxine (LT4).

2. Hereditary diseases

According to the etiology, it can be divided into monogenic diseases, polygenic diseases, chromosomal diseases, mitochondrial genetic diseases and somatic genetic diseases, which have the characteristics of congenital, lifelong and familial. It is suggested that couples with rare diseases or couples who have given birth to rare diseases should have genetic testing and genetic counseling, reproductive risk assessment and guide reproductive decisions. The genetic diagnosis (PGD) before embryo implantation was provided after the pathogenic gene locus and genetic mode of the family were clarified.

3. Other general conditions

Nutritional status is a very important factor in regulating reproductive process, which is closely related to female reproductive function. For example, obesity and malnutrition have adverse effects on internal environment, egg quality and embryo development. In addition, mental state, living environment and systemic factors also need comprehensive consideration. Whether a woman’s whole system can withstand pregnancy is also the concern of fertility evaluation, including whether she is complicated with diabetes, hypertension, heart disease and tumor.

4. Who needs fertility assessment?

1. Couples who have been pregnant for more than 1 year without pregnancy;

2. People who have had many bad pregnancies in the past;

3. People who have had multiple abortions or ectopic pregnancy in the past;

4. Women of childbearing age with less menstrual flow, irregular menstrual cycle and dysmenorrhea;

5. Obese or thin people (BMI>24 or BMI<18.5);

6. White-collar workers who stay up late and work overtime for a long time;

7. People who use computers and mobile phones for a long time to work in a radiation environment;

8. People with smoking, drinking, drug addiction and other habits.

In a word, fertility assessment can help women understand their fertility potential and possible fertility problems. In fact, whether you have the desire to have children at present or not, regular fertility assessment can help you plan your birth plan reasonably, receive corresponding medical help in time, and don’t leave regrets for your life!

Central Meteorological Observatory： Heavy rain and strong convection warning are all in full swing, and the high temperature tolerance in Huanghuai and other places in North China is full.

　　Cctv newsAccording to the Central Meteorological Observatory, yesterday, heavy rainfall mainly occurred in eastern Sichuan, northwestern and southwestern Shaanxi, central Shanxi, northeastern Shandong, central Guangxi, eastern Guangdong and other places, including Chengdu, Mianyang and Guangyuan in Sichuan, Hanzhong in Shaanxi, Baise in Guangxi and Shanwei in Guangdong. Thunderstorms or hailstorms occurred in southern Ningxia, north-central Shaanxi, western Shanxi, and central and eastern Shandong. It is estimated that there will be heavy rain or rainstorm in the southwestern Shaanxi, eastern Sichuan Basin, Jianghan, Jianghuai, northern Jiangnan, eastern Huanghuai, eastern North China, southern Liaoning and northern Heilongjiang on the 28th to 30th, with local heavy rain accompanied by obvious strong convective weather. The Central Meteorological Observatory continued to issue a blue warning for heavy rain and strong convective weather this morning.

　　Today, there are heavy rainstorms in Liaodong Peninsula, eastern Beijing, northern Tianjin, northeastern Hebei, central and eastern Shandong, eastern Sichuan, southwestern Shaanxi, most of Chongqing and western Hubei, among which there is heavy rain (100-140 mm) in northern Chongqing, accompanied by short-term heavy rainfall (the maximum hourly rainfall is 30-50 mm, and the local area can exceed 60 mm). Parts of northeastern Inner Mongolia, southwestern Heilongjiang, central and western Jilin, southern Liaoning, southeastern Shaanxi, eastern Hebei, eastern Beijing, Tianjin, northern and eastern Shandong, northern Anhui, northern Jiangsu and other places will have 8-10 thunderstorms or hail weather, and the local wind can reach 11.

　　The public should pay attention to the weather in time, prevent the adverse effects of heavy rainfall and local strong convective weather on traffic travel, and stay away from areas with high risk of meteorological disasters.

　　In addition, it is expected that there will still be many hot weather in North China, Huanghuai and other places in the next two weeks, with the main high temperature periods from June 29 to July 2 and July 6-10. The daily maximum temperature in central Inner Mongolia, North China, Huanghuai and Fenwei Plain will be 35℃ ~ 39℃, and the local temperature can reach 41℃. High temperature weather is full of endurance, so the public should pay attention to temperature changes, reduce outdoor activities, take measures to prevent heatstroke and heat stroke.

Central Meteorological Observatory： The two strongest dust storms this year mainly originated in Mongolia.

　　Cctv newsAccording to @ Central Meteorological Observatory Weibo, there have been eight sandstorm weather processes in China since this year, which is the most in the past 10 years. The main features are that the sandstorm weather appears early, the processes are frequent and the processes are concentrated since March.

　　Appear early. The first sandstorm weather process this year occurred on January 12th, 32 days earlier than the first process in normal years.

　　There are many dust processes. Since the beginning of this year, there have been 8 sandstorm weather processes in China, 2 times more than the same period of the previous year (6 times); It is the most in the same period in the past 10 years, and the fourth in the same period in the past 20 years, less than in 2001 (12 times), 2002 (10 times) and 2004 (10 times).

　　The process has been concentrated since March. Since March, there have been six sandstorm weather processes in China, one more than the same period of the previous year (5 times); Two times more than the same period in the past 10 years (four times), second only to the same period in 2010 (eight times), and the same as the same period in 2018.

　　Many sandstorms originated in Mongolia. The tracking and monitoring of the origin track of dust by meteorological satellite shows that the two strongest dust processes (March 19-23 and April 9-13) this year mainly originated in Mongolia, and the main sand source is more than 600 kilometers away from Beijing, which is affected by transmission, resulting in the continuous air quality in Beijing reaching a serious pollution level.

　　According to historical statistics, from 2000 to 2022, there were 307 dust storms in China, with an average annual occurrence of 13.35 times, with the least occurrence in 2014 (7 times) and the most occurrence in 2001 (22 times). After 2011, the frequency and intensity of dust storms decreased significantly, with an average of 11.17 times in 2011-2022 and an average of 3 times in the dust storm process. More than 70% of the dusty weather in China occurs in spring, of which April is the most frequent month, followed by March and May.

Can’t beat Sam and Costco？ Yonghui Warehouse Supermarket closed its store one year after its opening, and customers spit out too many miscellaneous brands.

　　In addition to the collapse of supermarkets, Yonghui’s super species and mini stores have also shrunk rapidly. The warehouse supermarket, which began to expand vigorously last year, faced the dilemma of closing its stores for the first time.

　　One year after exploring the "warehouse store" model, Yonghui Supermarket (SH:601933) ushered in the closing of the first warehouse supermarket.

　　A few days ago, Yonghui Supermarket Shijiazhuang White Plaza Store announced the closing of the store for clearance. According to the signs in the store, the clearance promotion period lasted from July 29th to August 7th. It is reported that the store opened in November 2014, and in July last year, it became one of the experimental stores where Yonghui transformed hypermarkets into storage supermarkets.

　　In recent years, domestic hypermarkets are on the ebb tide, and Wal-Mart, Carrefour and Yonghui have frequently closed their stores. In addition to folding the hypermarket, Yonghui’s super species and mini stores have also shrunk rapidly. The warehouse supermarket that began to expand aggressively last year faced the dilemma of closing its stores for the first time.

　　Under the preferential efforts of 30% off clearance, the store triggered a rush to grab goods. "When I went, there were a sea of people, and I came out without buying anything." Local resident Xiao Chen (pseudonym) said that as of August 2, many shelves in the supermarket were empty.

　　In fact, driven by Costco and Sam, the founders of warehouse member stores, domestic supermarkets have entered the market one after another, running out of two forms: warehouse member stores and warehouse supermarkets. The former can only enter by paying for membership, while the latter has no restrictions. In terms of scale, Yonghui is currently the head player of the free storage supermarket. Since the trial in May 2021, a total of 53 stores have been opened by the end of that year.

　　However, Time Finance found that domestic players, such as Box Horse and Yonghui, seem to be still in a simple imitation stage, and their fist products, such as roast chicken, Swiss rolls and cheese rolls, are very similar to those in Sam.

　　I opened 53 storage supermarkets in 7 months, but I was told that they were all miscellaneous brands.

　　In Shijiazhuang market, well-known supermarket chains such as Beijing Hualian, Century Lianhua, Wankelong, Shenzhen Renrenle, Beijing Huapu are as busy as they are when they come, and as embarrassed as they leave.

　　Among them, Yonghui’s White business district is the most competitive, and local enterprises such as Baolongcang, Beijing Huapu and Yichu Lotus have settled here successively, and then left angrily. Now with the exit of Yonghui Warehouse Supermarket, northland supermarket, the local strongman, has become the final winner.

　　In 2011, Yonghui Supermarket entered the Hebei market, and expanded 9 stores within 3 years, becoming a small scale. In 2014, it opened its doors on the first floor of White Square to welcome guests, with a leased area of 13,115 square meters. The store was separated from northland supermarket by a street, and they had a hand-to-hand fight in the following eight years. In 2022, northland supermarket celebrated its 15th anniversary, but Yonghui ended in failure.

　　A supplier of Yonghui Supermarket told Time Finance that when Yonghui first entered the Shijiazhuang market, a local supermarket had an operation to let the supplier choose one.

　　According to public information, northland supermarket belongs to Shijiazhuang Beiguobai Group Co., Ltd., with a state-owned background, and its commercial map involves shopping centers, department stores, cultural tourism and entertainment, community commercial complexes, catering services, supermarkets, warehousing and transportation, jewelry and other formats. Company official website shows that it has 37 supermarkets in Shijiazhuang, covering a wide range.

　　In addition, due to the great influence of northland supermarket and its parent company in Shijiazhuang, supermarket shopping cards are still the choice for many enterprises to distribute employee benefits. There is a local saying that half of the people in Shijiazhuang have shopping cards from northland supermarket.

　　Time Finance learned that after Yonghui upgraded its warehouse supermarket in July last year, it made a compromise in product selection in order to make up for the profit gap caused by the decrease in gross profit. On the one hand, there are more miscellaneous brands in supermarkets, such as 1828 herbal tea toothpaste, which is being cleared and sold in 5 yuan. "I have never heard of this brand, and I feel that what northland supermarket sells is a brand, so Yonghui Supermarket has few brands, so I go less," said resident Jingjing (a pseudonym).

　　On the other hand, storage supermarkets are characterized by expanding the number of stores, streamlining the number of goods (SKU) and large packaging. Although large-scale sales are conducive to increasing the unit price of customers and attracting family customers, streamlining SKU puts forward higher requirements for the supply chain and product selection ability, and consumers have fewer choices. Therefore, when the quality of the goods can’t win, the decrease of the available categories will lead to the loss of consumers.

　　Local residents have a deep understanding of this. Xiao Ke (pseudonym) told Time Finance: "It may be because there are too few kinds of goods, and the things provided by the North are really complete." However, according to her, she went to Yonghui more often than in the north, "because Yonghui has fewer people and provides pet dog cages, which is very friendly to consumers with pets."

　　In May 2021, Yonghui announced to test the water storage supermarket. In July, it took the lead in closing and upgrading the store in Dongsheng Square, Shijiazhuang. According to the annual report data, by the end of 2021, Yonghui had opened 53 storage supermarket stores. However, while expanding its stores in a big way, Yonghui Supermarket harvested its first annual report of revenue decline since listing. In 2021, its operating income decreased by 3.8% year-on-year, and the net profit attributable to shareholders of the parent company was 3.93 billion yuan, a decrease of 5.72 billion yuan compared with the same period of last year.

　　Lack of explosive ability, staying in the imitation stage.

　　In August 2019, Costco, the head enterprise of warehousing member stores, entered China and landed its first store in Shanghai. On the opening day, the roads around the store were congested and there was a large passenger flow in the store, which led to the suspension of business that afternoon.

　　Sam entered China in 1996. According to the data released by Wal-Mart China, by the end of November 2021, the number of Sam member stores in China had reached 36, the number of members exceeded 4 million, and the membership fee income was 1.04 billion yuan. Wen Ande, President of Sam Member Store and Deputy CEO of Wal-Mart China, said that by the end of 2022, the number of member stores in Sam will reach 40-45.

　　Foreign players have a strong momentum, and domestic retailers are super aware that the spring of warehousing membership is coming. Since then, Box Horse, Yonghui, Metro China, etc. have entered the market one after another, and launched two forms, namely, a charging warehouse member store and a non-charging warehouse supermarket, which are regarded as the company’s second growth curve. In order to become the winner of the new track, all enterprises regard store expansion as the first step to seize the market.

　　After Metro China was acquired by Wumart, in May, 2020, it began to launch a paid membership program in 13 Metro stores, namely, PLUS membership, with a price of 199 yuan/year. Wumart’s prospectus shows that as of December 31, 2020, the number of PLUS members has increased to 1.48 million, of which 11 metro stores account for 48% of the total customers, and the order volume accounts for 67% of the total orders, which indicates that the membership plan will be gradually extended to other metro stores in the Mainland. On November 27th last year, Metro opened 16 member stores in 8 cities including Beijing and Nanjing.

　　In May, 2021, Yonghui tried out the warehouse member store model. According to the financial report, by the end of the year, 53 stores had been opened, and the same-store sales increased by 32.9%. In October, Carrefour’s first member store in China was established in Shanghai. According to the plan, 100 hypermarkets will be upgraded and transformed into member stores in the next three years. Box horse, Beijing Hualian and others also entered the game.

　　However, the track of the warehouse member store, which was still bustling in 2021, became quiet in 2022. According to the statistics of public information in Time Finance, so far this year, Metro China and Fudi have added one member store, Yonghui has added two, Carrefour China, northland supermarket, Jiajiayue and Beijing Hualian have added zero, which is in contrast with the rapid expansion of stores in 2021.

　　On the other hand, foreign warehouse players are still making steady progress. Costco currently has three stores in China, including Shanghai, Suzhou and Shenzhen, but it has successively acquired land in cities such as Hangzhou, Shanghai and Nanjing to prepare for the opening of new stores. In July, Sam issued a recruitment notice at Wal-Mart, announcing that seven stores will open in Shanghai, Chongqing, Nanning, Changsha, Wuxi and Beijing in the second half of the year.

　　A few days ago, Time Finance visited Tianhe Store in Guangzhou, Sam. Although it was a working day, the store was crowded with people. A family of three is almost a standard for customers. Children sit in shopping carts with all kinds of big items piled up behind them. Crayfish, milk, cold-soaked cold dishes and other tasting tables all need to line up. On that day, the croissants in the store were on sale, and almost every shopping cart contained one or two boxes.

　　The staff said that this stream of people is not too much, and there are too many customers to walk on weekends. In the store, several elderly customers also told Time Finance that they had five old sisters in total, and they would come together to replenish the goods on weekdays from time to time. "The goods are of good quality and the prices are acceptable."

　　However, domestic storage supermarkets are more in the imitation stage. Hou Yi, CEO of Box Horse, once said that Box Horse X member stores have borrowed from Costco in many ways. Time Finance noticed that the roast chicken, Swiss roll, potato, croissant, cheese beef roll and lime juice displayed in Boxma and Yonghui stores are all out-of-the-box products in Sam, and their prices are generally lower than those in Sam.

　　It is worth noting that warehouse member stores are not superficially large-package, low-SKU, nor are they the same explosive products. The core logic behind them is the real competitiveness, such as inventory turnover speed, supply chain, product selection and customer positioning. For domestic warehouse supermarket players, it is better to sort out the logic behind the warehouse supermarket before expanding, which may be more conducive to long-term development.

Put a ＂price＂ in the summer! Kia EV5 offers a comprehensive discount of 50,000 yuan in a limited time. Can the sales volume increase again？

It’s July, which is the midsummer season when walking on the street will melt, and it’s also the time when the automobile industry "puts a big price" in summer. Since entering the new energy era, the market share of joint venture car companies has gradually decreased, especially Korean cars, and the brand Kia of yueda seems to have gradually faded out of public view.

Recently, however, Kia coincided with its 80th anniversary, which directly brought a wave of embarrassment to consumers. The comprehensive discount of Kia EV5 reached 50,000 yuan, including 10,000 yuan for car trade-in. In fact, it’s not just KIA EV5. As of July 31st this year, consumers can enjoy different degrees of limited-time preferential policies when purchasing models such as Lion Platinum Tuojie, Satus, New K3, Sonay, Jiahua, K5 and EV6, and the comprehensive benefits can reach 73,000 yuan.

At the same time, on July 5th, Kia of yueda also announced the results of the first half of this year, and the sales volume also increased significantly. Combined with this month’s preferential policies, it seems that Kia is ready to be overjoyed and regain its market share in the era of fuel vehicles.

Yueda Kia’s sales increased significantly in the first half of the year.

As soon as the bell rang in July, many car companies produced their own report cards, and the overall sales volume of the whole market showed a thriving scene. Although KIA of yueda only released its sales volume today, although it arrived late, from the data point of view, KIA of yueda’s sales volume in the first half of the year was still remarkable.

According to official data of Kia of yueda, its sales volume in June 2024 reached 20,700 vehicles, up 32.7% year-on-year. It is worth mentioning that this is the first time since November 2020 that its monthly sales volume once again exceeded 20,000 vehicles. From January to June this year, the cumulative sales volume of Kia in yueda reached 109,600 vehicles, up 73.1% year-on-year, and the increase was really gratifying.

In fact, the bumper sales of Kia in yueda can not be separated from its business strategy of "developing both oil and electricity" and building a diversified product matrix. For example, the Kia EV5, specially launched to celebrate the 80th anniversary of the founding of Kia in yueda, is the first heavy strategic vehicle launched in China and sold worldwide, and it is also a masterpiece under the concept of "in China, for China".

Product strength of KIA EV5

Kia EV5 positioning compact SUV is a pure electric vehicle with an official guide price of 149,800-225,800, but now there is a comprehensive discount of 50,000. Its overall dimensions are 4615mm*1875mm*1715mm, and its wheelbase is 2750mm. The overall design of EV5 is individual and avant-garde, and the lines are quite smooth. Generally speaking, it is quite satisfactory, and there is no bright spot.

The interior of KIA EV5 is simple and full of science and technology, with a 12.3-inch central control panel and a 12.3-inch full LCD instrument panel in the middle, which supports CarPlay, CarLife and OTA upgrades. Seats are different for each model. For example, KIA EV5 530 Light is equipped with fabric seats, but 720 Land is made of imitation leather.

If the power lasts, the KIA EV5 two-wheel drive version adopts the front-drive drive mode, and the chassis suspension is McPherson independent suspension+five-link independent suspension. Its maximum power is 160kW, the maximum torque is 310N·m, the maximum speed is 185km/h, and the CLTC has a pure battery life of 530km and 720km. It is equipped with lithium iron carbonate batteries.

Generally speaking, the overall strength of KIA EV5 is good.

Qingdong review

Although joint venture car companies are a little behind in the new energy era, they are also catching up quickly, and yueda Kia is obviously no exception. So will the discounted KIA EV5 be your dish? Welcome to leave a message in the comments section.

Luzhou FAW-Volkswagen CC price reduction carnival at the end of the year! The latest offer is 204,900, and the discount waits for no one.

[car home Luzhou Preferential Promotion Channel] Recently, a large-scale preferential activity is being carried out in Luzhou, with the highest preferential amount reaching 45,000 yuan. After this price reduction adjustment, the minimum starting price of FAW-Volkswagen CC is only 204,900 yuan. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount!

泸州一汽-大众CC年末降价狂欢！最新报价20.49万，优惠不等人

FAW-Volkswagen CC has a streamlined design, the front face adopts a family-style design style, the air intake grille is decorated with chrome, and with sharp headlights, it shows a sense of movement and strength as a whole. The body lines are smooth, and with the unique slip back design, it shows a unique sports style. The overall style is both fashionable and atmospheric.

泸州一汽-大众CC年末降价狂欢！最新报价20.49万，优惠不等人

FAW-Volkswagen CC shows an atmospheric and elegant appearance with its body length of 4869mm, width of 1870mm, height of 1459mm and wheelbase of 2841mm. Its side lines are smooth and dynamic, and the setting of the front wheel track of 1586mm and the rear wheel track of 1572mm ensures the stability and handling of the vehicle. In addition, the 245/40 R19 tyre size complements the unique rim style, further enhancing the sporty and fashionable atmosphere of the vehicle.

泸州一汽-大众CC年末降价狂欢！最新报价20.49万，优惠不等人

The interior design of FAW-Volkswagen CC is mainly based on modern minimalist style. The center console is equipped with a 9.2-inch touch screen, which integrates multimedia system, navigation, telephone and air conditioning voice recognition control system, which improves the convenience of driving and the sense of technology. The steering wheel is wrapped in leather, which has the function of manual adjustment up and down and back and forth, providing a comfortable grip and adaptability. The car is also equipped with USB and Type-C interfaces, providing three for the front row and two for the rear row, which is convenient for passengers’ charging needs. In addition, the front seats support heating and ventilation functions, which improves the ride comfort. The seat is made of genuine leather, and the main and auxiliary seats have the functions of front and back adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), providing personalized height adjustment. At the same time, the driver’s seat is also equipped with electric seat memory function to meet the needs of different drivers. The rear seats support proportional tilting, which increases the flexibility of the interior space.

泸州一汽-大众CC年末降价狂欢！最新报价20.49万，优惠不等人

FAW-Volkswagen CC is equipped with a 2.0T engine with a maximum power of 162kW and a maximum torque of 350 N m. With the 7-speed wet dual-clutch gearbox, it provides a strong power output and a smooth driving experience for the vehicle.

Car owners in car home said that FAW-Volkswagen CC had excellent driving experience, especially its 2.0T turbocharged engine provided 220 horsepower, and with a 7-speed wet dual-clutch gearbox, it started rapidly, and its acceleration response was quick and there was no sense of frustration. Whether it is urban roads or high-speed driving, it can be easily handled, and switching between different driving modes can also bring a variety of driving experiences. In addition, excellent chassis tuning and good suspension filterability provide excellent ride comfort.

Mercedes-Benz GLE400 quotation, Mercedes-Benz GLE400 configuration interpretation


2018 Plus Mercedes-Benz GLE400 Luxury SUV New Interpretation

[ifeng.com Auto Quotes · Original] The 2018 Plus GLE400 is softer in design, with a large air vent on the front bumper with a clear AMG style, and the large-sized wheels and brake discs reveal a strong sporty atmosphere. The Mercedes-Benz GLE400’s willow-leaf-shaped headlights, LED light eyebrows, lower front, non-hollowed-out Mercedes-Benz logo are more luxurious, and the oversized air intake brings out a new look, which is more free and easy. The gleaming chrome decoration highlights the shape of the body, from the anti-skid plate on the front to the design around the large side windows. Large areas of chrome guards are conspicuously displayed at the bottom, which has a good visual effect.


2018 Plus Mercedes-Benz GLE400 Luxury SUV New Interpretation

The 18 Mercedes-Benz GLE400 sports SUV is positioned as a luxury coupe SUV. In terms of appearance, it adopts the latest family-style front face of Mercedes-Benz, and its single-banner front intake grille gives a very simple feeling. From the rear, the rear of the car is equipped with left and right through chrome trim and bilateral exhaust, creating a more sporty visual effect.


2018 Plus Mercedes-Benz GLE400 Luxury SUV New Interpretation

The interior atmosphere of the 18 Mercedes-Benz GLE400 has become more luxurious, and the relatively simple function button design also makes operation easier. In the new car, the steering wheel centralizes the control of the stereo, phone and driving computer. The four-spoke leather-wrapped multi-function steering wheel is a new family-style design, and the real breakthrough in the interior is the use of higher-end materials.


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The 2018 Plus Mercedes-Benz GLE400 is specially equipped with a movable chassis, which forms the best and perfect movable formation along with other active elements. The proximity to the corner and the farewell corner were originally compared to the fantasy. After raising the body, it can fill the inconvenience caused by the long wheelbase, especially when passing through the top of the slope to prevent scratching. From the accurate top-level splicing between the seats and armrests, to the vast storage area, beverage arrangement area and power outlets, it is easier to win the approval of others.


2018 Plus Mercedes-Benz GLE400 Luxury SUV New Interpretation

The large body of the 2018 Mercedes-Benz GLE400 plus version brings an enjoyable and abundant ride space. The rear row is designed for three seats, and the seat filling is soft for excellent ride comfort. It provides central and rear axle differential locks, which can be fully locked, and the front axle is an electronic differential lock, which has junior high driving comfort. Equipped with air suspension and active curve control system, combined with DYNAMICSELT dynamic control system, it will provide more stable handling performance for the new car.


2018 Plus Mercedes-Benz GLE400 Luxury SUV New Interpretation

2018 Plus Mercedes-Benz GLE400 Power Parameters: Length * Width * Height: 4819 * 1935 * 1796MM Body Structure: 5 Doors 5 Seats SUV Wheelbase: 2915MM Curb Weight: 2235KG Maximum Load Weight: 770KG Maximum Speed: 210 Hundred Kilometers Acceleration: 6 Urban Fuel Consumption: 13.3L High Speed: 10.1L Fuel Tank Volume: 93L Maximum Trunk Volume: 2010L Displacement: 2996ML Intake Form: Twin Turbo Cylinder Arrangement Form: V6 Maximum Horsepower: 334PS Maximum Power: 245 Maximum Torque: 480 Gearbox: 9-speed Handset Automatic Transmission Drive Mode: Front Four-wheel Drive Four-wheel Drive Form: OurHours Four-wheel Drive Front Suspension Type: Double Wisharm Independent Suspension Rear Suspension Type: Multi-link Independent Suspension Body Structure: Load-bearing.

Guangzhou Mercedes-Benz GLE coupe AMG is being discounted! The highest discount 130,000, the discount waits for no one

[Autohome Guangzhou Discount Promotion Channel] Good news! At present, the high-profile Guangzhou market is conducting a generous promotion. This luxury performance model offers an attractive discount of up to 130,000 yuan, so that the top model that originally started at a starting price of 1.0408 million now has the opportunity to start at a more competitive price. Seize this rare opportunity, friends who want to experience the ultimate driving pleasure brought by AMG, please be sure to click "Chatty Car Price" in the quotation form to get more affordable car purchase conditions.

广州奔驰GLE轿跑

Mercedes-Benz GLE coupe AMG, as a high-performance luxury SUV, is stunning with its unique design concept and dynamic appearance. The front face design is highly recognizable, using the Mercedes-Benz family-style diamond air intake grille, with AMG’s unique sports elements, showing the perfect combination of strength and elegance. The overall style is smooth and aggressive, with stiff lines. The back shape on the side of the body not only reduces wind resistance, but also highlights the sports genes of its coupe SUV. Every detail highlights the AMG brand’s persistent pursuit of speed and passion.

广州奔驰GLE轿跑

The Mercedes-Benz GLE coupe AMG stands out for its dynamic side design. The body is 4944mm long, 2018mm wide, 1716mm high, and the wheelbase reaches 2935mm, creating a solid and elegant proportion. The front wheels are equipped with 275/45 R21 tires, and the rear wheels are equipped with the sportier 315/40 R21 tires. Each rim is carefully designed to not only enhance the driving performance, but also enhance the overall visual impact. The smooth and sharp lines on the side of the car highlight the dynamic gene of the AMG brand, making its unique identity recognizable at a glance.

广州奔驰GLE轿跑

The interior design of the Mercedes-Benz GLE Coupe AMG highlights the perfect fusion of luxury and dynamics. The exquisite Nappa leather seats are used to bring ultimate comfort to passengers, while they are equipped with heating and ventilation functions to ensure a four-season ride experience. The steering wheel is wrapped in leather and incorporated with carbon fiber/flip fur elements, which not only feels excellent, but also has electric up and down + front and rear adjustment functions to meet the individual needs of the driver.

The core of the central control area is a 12.3-inch large-size touch screen, which is clear and easy to operate. It integrates multimedia systems, navigation, telephone and air conditioning controls, and supports automatic speech recognition, providing intelligent convenience for drivers. USB and Type-C interfaces are reasonably distributed to meet the charging needs of passengers’ electronic devices, and the front row is also equipped with wireless charging function, further enhancing the sense of technology.

Whether in the driver’s seat or the passenger’s seat, the seats support front and rear adjustment, backrest adjustment, high and low adjustment, as well as leg rest and waist support functions to ensure the comfort of long-distance driving. The power seat memory function automatically saves the passenger’s personalized settings, reflecting the exclusive luxury experience of the owner. At the same time, the rear seats support proportional reclining, and the flexible space utilization ability further enhances the practicality. The overall interior design highlights the attention to detail and the pursuit of luxury driving experience in the Mercedes-Benz AMG series.

广州奔驰GLE轿跑

The Mercedes-Benz GLE Coupe AMG is equipped with a powerful 3.0T turbocharged engine with a maximum power of 320 kW and a torque output of up to 560 Nm. The surging power of this engine comes from the 435 horsepower L6 design, which is matched by a high-efficiency 9-speed automatic transmission, ensuring a smooth and fast driving experience. Whether it is daily driving or passionate driving, you can fully appreciate the essence and passion of the AMG brand.

In this price reduction promotion of Mercedes-Benz GLE Coupe AMG, we sincerely invite all valued customers to seize this rare opportunity. This model that combines luxury, performance and sports, today’s preferential price brings you unprecedented cost performance. It is not only an improvement of your driving experience, but also a manifestation of the Mercedes-Benz brand’s commitment to quality. Take action now, let us explore infinite possibilities and enjoy driving fun beyond expectations in the driving world of Mercedes-Benz GLE Coupe AMG. I wish you a happy car purchase, Mercedes-Benz GLE Coupe AMG is waiting for your favor!

What are the new products of Xiaomi TV in 2023？ Summary of Xiaomi TV new products in 2023

This year, Xiaomi has launched a variety of new TV products –Xiaomi TV entry-level A series, main S series, master high-end seriesWait for the product line to be updated. So what are the new products of Xiaomi TV in 2023? This article will summarize the new products of Xiaomi TV in 2023 for you.

Xiaomi TV new product summary 2023

1. Xiaomi TV A series (competitive version): the main 120Hz high refresh rate, the cost-effective choice for entry

In 2023, a new competitive version of the A series will be launched, covering 55, 65, and 75-inch models. The Xiaomi TV competitive version features a high refresh rate of 120Hz, which can increase the screen swipe rate from 60Hz to 120Hz under the input of the HDMI signal source.

In terms of audio and picture, Xiaomi TV Competitive Edition has a 4K resolution of 3840 * 2160, with a color level of 2 ° E and a color gamut of 78% DCI-P3; the audio power is 2x10W, and it supports DTS sound decoding.

In terms of performance configuration, Xiaomi TV Competitive Edition uses a quad-core A35 processor, provides 2 + 32GB storage, supports 2.4G & 5G dual-band WiFi, and supports USB 2.0, HDMI 2.0, and Bluetooth 5.0.

In terms of system, Xiaomi TV Competitive Edition has a built-in MIUI TV, which can be controlled by smart devices through Xiao Ai and supports far-field voice.

Attached: Xiaomi TV A75 Competitive Edition Product Comparison Table – 75-inch Model Comparison

Second, Xiaomi TV S/S Pro series: 55/65/75/85/100 inches full coverage, the first Xiaomi Surging OS

Mi TV S

This year’s Xiaomi TV S series premiered, with four models of 55-inch, 65-inch, 75-inch, and 85-inch available.

The Xiaomi TV S series focuses on game performance, with a 144Hz high refresh rate, 120Hz MEMC motion compensation, dual-channel HDMI2.1 + VRR, etc., and is compatible with the new generation of Xbox game console Xbox Series XIS, supports Dolby Vision and Dolby Atmos game experience, and can automatically identify and switch game modes. At the same time, the Xiaomi TV S series has passed FreeSync Premium certification, and the latency can be as low as 4ms.

In terms of audio and picture, Xiaomi TV S series is 4K resolution, and the chip supports 4K HDR decoding, which can display 1.07 billion colors, with a color gamut of 94% DCI-P3 and Delta E Technologies 2. In addition, Xiaomi TV S series supports AI-SR image algorithm, Dolby Vision · Panorama sound and DTS: X, with 25W audio.

In terms of performance configuration, Xiaomi TV S is equipped with a quad-core A73 processor, 3GB + 32GB storage, and supports 2.4G & 5G dual-band WiFi, HDMI 2.1, and USB 3.0.

In terms of system, Xiaomi TV S series has built-in MIUI TV, which supports "Xiao Ai Classmate" far-field voice control. In addition to Andriod, iOS mobile phone screen projection, Windows, MAC notebook screen projection, it also supports NFC screen projection, which can realize "one-touch projection". On Xiaomi TV S, users can download and install application software through the Dangbei market to expand more entertainment audio and video functions.

Xiaomi TV S Pro

Xiaomi TV S Pro released new products with 65-inch, 75-inch, 85-inch, and 100-inch giant screens.

It is worth mentioning that in October this year, Xiaomi officially announced at the new product launch that the Xiaomi TV S Pro 85 will be integrated into the latest Xiaomi Surging OS, becoming the first TV product to be integrated into the system.

The three models of Xiaomi TV S Pro 65/75/85 inches focus on Mini LED thousand-level partitions, with a maximum of 1440 partitions.

In terms of audio and picture, Xiaomi TV S Pro has a 1 billion color display, supports 4K 144Hz ultra-high brush, variable refresh rate and MEMC motion compensation, supports 240Hz in competitive mode, and has passed Dolby IQ, HDR10 +, IMAX Enhanced and other authoritative certifications.

In terms of image quality adjustment, Xiaomi TV S Pro is equipped with a master image quality engine, including a full-stack color engine, a contrast enhancement engine, a global light control engine, a color level engine, a dynamic clarity engine, a multi-screen color engine, etc., to adjust and optimize the image quality from many aspects.

In terms of performance configuration, Xiaomi TV S Pro uses a quad-core A73 processor, is equipped with 4GB + 64GB storage, supports dual HDMI2.1, USB 3.0, WiFi 6, and also has professional game display certification, which can achieve ultra-low latency of 2ms.

In terms of system, ZNDS smart TV network learned from the official that the current Xiaomi TV 65/75/85 inches are connected to Xiaomi Surging OS, and the system has been optimized in many aspects, including memory occupation, the number of non-uninstallable applications, startup speed, and application fluency.

Xiaomi TV S Pro 100-inch giant screen has 384 partitions, supports 1.07 billion color primary color display, color gamut is DCI-P3 94%, color level Delta E Technologies 2; equipped with Xiaomi self-developed image quality algorithm, including self-developed full-stack color algorithm, self-developed contrast enhancement algorithm, self-developed partition light control algorithm.

In terms of sound quality, the Xiaomi TV S Pro 100 is equipped with a 2 * 15W stereo, 8 sound units, and supports Dolby Vision and Panorama dual Dolby sound effects.

In terms of game performance, Xiaomi TV S Pro 100 supports 4K 144Hz high refresh rate, supports 240Hz refresh rate when turning on competitive mode, supports VRR variable refresh rate, MEMC motion compensation, and can achieve 4ms ultra-low latency through FreeSync ? game display certification. In terms of performance configuration, Xiaomi TV S Pro 100 adopts quad-core A73 processor, storage is 4 + 64GB, supports 2.4G & 5G dual-band Wi-Fi, dual-channel HDMI2.1, USB3.0.

In terms of system, the Xiaomi TV S Pro is equipped with MIUI TV.

So far, the Xiaomi TV S/S Pro series includes 55-inch-100-inch models, with a price range of 2,000 yuan-13,000 yuan. As a star product series, it can meet the purchase needs of most consumers.

III. Xiaomi TV Master Series: 1000-level partition Mini LED, heterosexual packaging design

In April this year, Xiaomi TV Master 86 "Mini LED new product was officially released, equipped with Xiaomi self-developed master image quality engine, known as" Xiaomi TV 10 years of image quality adjustment ", which can reconstruct Xiaomi TV image quality algorithm system from the bottom, so that brightness, light control, contrast, color, color standard cross-generational improvement.

The Xiaomi TV Master 86 "Mini LED has 6480 Mini LED lamp beads, with a partition number of 1080, a peak brightness of 2000nits, a pure black brightness as low as 0.0001nits, and a contrast ratio of 6700,000:1. It has a 4K 144Hz refresh rate, 99% DCI-P3 color gamut, and a color level of 0.8. It supports Dolby Vision, IMAX ENHANCED, and a new Filmmaker Mode.

In terms of sound effects, the Xiaomi TV Master 86 "Mini LED has a 9-unit crossover speaker, which can provide 70W surging sound waves + 20W subwoofer; independent center channel design, enhanced dialogue, and a stronger sense of vocal positioning; equipped with Dolby Atmos.

In terms of performance configuration, the Xiaomi TV Master 86 "Mini LED uses a quad-core A73 processor, has 4GB + 64GB storage, and supports full-blood HDMI2.1×2 and USB3.0.

System-wise, the Xiaomi TV Master 86 "Mini LED is equipped with MIUI TV, which supports mobile phones, notebooks, and Xiaomi TV assistant software projection (Android only).

In addition, the unique packaging design is also a major promotion point for the Xiaomi TV Master 86 "Mini LED. The design is intended to solve the problem of difficulty in entering the elevator for large-screen TVs. It adopts a unique diamond corner cutting design to reduce the packaging volume while having higher strength and cushioning performance. According to the official, the elevator pass rate of the Xiaomi TV Master 86" Mini LED is 99.9%.

That’s it."What are the new products of Xiaomi TV in 2023? Summary of Xiaomi TV new products in 2023"In the third quarter of 2023, Xiaomi (including Redmi) TV shipments approached 1.90 million units, with a share of 21.6%, still firmly occupying the first place in the market. From the perspective of new product releases, Xiaomi TV 2023 products include low, medium and high-end different price points, covering more comprehensive sizes, high cost performance, and innovative game TV, heterosexual packaging design, etc., and launched Xiaomi Surging OS, which is worthy of being purchased as the best choice.

In addition, considering Xiaomi’s product size layout and industry data, it can be seen that large-screen TVs have become the first choice for many consumers. In addition to large-screen TVs over 85 inches, intelligent projection products with smaller space requirements can also provide a more immersive and stunning viewing experience.

At present, the competition in the intelligent projection track is very intense. In the rapidly developing laser projection track, Dangbei Projection has occupied more than half of the share earlier, namely"For every 2 laser projections sold, 1 is a Dangbei projection"In 2023, Dangbei released a variety of new laser projection products, includingDangbei X5 laser projectionEquipped with ALPD laser display technology, while achieving 2450CVIA lumens high brightness, it avoids problems such as speckle and dispersion, and the quality-price ratio reaches a new high.

Dangbei X5 laser projection

Related reading:

Lotus Technology: China TV Market Brand Shipments in Q3

Lotus Technology: Dangbei released two laser projections, X5 and D5X Pro, and the medium telephoto market will exceed 300,000 units this year

Interview with Zong Qinghou： The company has tens of billions of cash deposits to deal with the crisis, the epidemic has a great impact on the economy, and it is crucial to stimulate 1 billion domesti

　　Guide: How big do you expect the impact of the epidemic on the domestic economy in 2020? Zong Qinghou said that the impact is very large, and the key is that the global epidemic is still evolving. But he also believes that to boost the economy, only to stimulate domestic demand. China is a big market with a 1.40 billion population. As long as domestic demand goes up, it will be no problem to develop at a high speed for many years.

　　Source: 21st Century Business Herald (ID: jjbd21)

　　Journalist Shu Bao Hui

　　EditorShu Li Yilin, Video Editor, Wang Bo

　　During the cold winter, Wahaha, which had always been stable, became "radical".

　　On April 28, at the headquarters of Wahaha Group, No. 160 Qingtai Street, Hangzhou, in this simple six-story building, Zong Qinghou once again accepted an exclusive interview with the 21st Century Economic Herald reporter to explain his thoughts on the epidemic and e-commerce.

　　At the moment of crisis under the epidemic, the biggest problem many companies face is insufficient cash flow, which cannot survive the day of retaliatory consumption after the epidemic is over. This problem does not exist in Wahaha.

　　In February, when it was completely shut down, Wahaha lost only 100 million yuan. But its bank account was still sitting on more than 10 billion yuan in cash. In this way, Wahaha could be shut down for 10 years without going bankrupt. In fact, Wahaha restored 80% of its production capacity in March, and its sales in April had increased by 30% compared with the same period last year.

　　So when the real economy was full of grief, many companies were laying off staff and cutting wages, and shrinking the front line, Wahaha took the opportunity to expand aggressively. It announced that it would invest billions of yuan to launch four new e-commerce platforms, and "bottom fishing" talents, to recruit 100,000 social retailers.

　　In 2018, Zong Qinghou, chairperson of Wahaha Group, summed up his business philosophy in an exclusive interview with the 21st Century Business Herald reporter as "focus on the main business, run in small steps". The so-called "small steps" refers to being careful in decision-making, expanding in small steps, and immediately retreating to stop losses if you find something wrong. "Run" refers to acting quickly when an opportunity arises, seizing the opportunity, and not hesitating.

　　Among China’s private entrepreneurs, Zong Qinghou is very special. He has adhered to two principles for decades: one is not to do "quick money" industries such as finance and real estate, and the other is not to operate in debt. Even if it takes tens of billions to launch four e-commerce platforms in one fell swoop, he still insists on all investment from equity funds.

　　Wahaha has developed from the distribution department of a school-run enterprise to a leading enterprise in China’s beverage industry with total assets of nearly 40 billion yuan. It has persevered and changed with time. The environment has changed, consumers have changed, and so has Wahaha. Is Wahaha also stepping on the node this time when it enters e-commerce?

　　

　　Responding to the epidemic: Wahaha has more than 10 billion cash deposits

　　"21st Century": Have you measured Wahaha’s cash flow? Is it safe?

　　Zong Qinghou: It’s very safe. We still have more than 10 billion yuan in cash deposits in the bank.

　　"21st Century": How much is the company affected by the epidemic, how much has the income decreased compared with the same period last year, how is the resumption of work and production, has the order been affected, and has there been any layoff and salary reduction?

　　Zong Qinghou: We lost almost 100 million yuan in February this year. Because we can’t start work, we still have fixed expenses. We have three production bases in Hubei Province, in Wuhan, Yichang and Hong’an. Wuhan is the last base to resume production.

　　None of Wahaha’s tens of thousands of employees were infected, so Wahaha was one of the first companies to resume work. Our production capacity returned to around 80% in March. Sales in April increased by 31% compared with the same period last year, and orders increased by 21% compared with the same period last year.

　　Instead of layoffs and salary cuts, Wahaha is preparing to expand its recruitment significantly. First of all, Wahaha has recruited more than 1,000 high-level talents from around the world in the two directions of "big health" and "intelligent manufacturing", including nutritional function support engineers, health food research and development engineers, etc. Secondly, our new e-commerce platform will also recruit 100,000 social retailers. We want to find 100,000 newly graduated college students, each of whom will give him 100,000 loans to be our health care product distributors.

　　21st Century: Why did sales increase by 31% year-on-year in April? Is it because of retaliatory consumption after the epidemic?

　　Zong Qinghou: No, revenge consumption did not appear. Mainly because we prepared earlier and acted quickly. Sales growth was mainly achieved by expanding sales through various operating methods.

　　"21st Century": Wahaha is not greatly affected by the epidemic?

　　Zong Qinghou: Now the overall market has shrunk due to the impact of the epidemic, but it is expected to rebound after the epidemic has passed. So now we are more proactive and seize the opportunity to seize the market.

　　For example, if offline promotion is not possible during the epidemic, we will require distributors, wholesalers, and retailers to establish WeChat groups and hold promotion meetings in the WeChat groups. In addition, we are also looking for partners to deliver products to communities, government agencies, enterprises, and institutions.

　　Picture/Visual China (000681, stock bar)

　　E-commerce layout: resolutely do not burn money to buy traffic

　　"21st Century": Is the idea of building an e-commerce platform before or after the epidemic?

　　Zong Qinghou: It was there before the epidemic, but the epidemic made this idea more bold and clear. Before the epidemic, I just wanted to build an e-commerce direct sales platform for health products, and promote the combination of online and offline channels to create a digital marketing platform. After the epidemic, I decided to build four.

　　"21st Century": So before the epidemic, Wahaha only wanted to build a health care product e-commerce platform, but after the epidemic, Wahaha decided to launch four e-commerce platforms in one go?

　　Zong Qinghou: Before the epidemic happened, we wanted to build an e-commerce platform for health products in the vertical segment. Wahaha’s main business is from "safety to health", so it hopes to produce healthy food and health food to meet the needs of consumption upgrading. If you want to build a new health product sales channel, the e-commerce channel is still relatively easy. And there is no e-commerce platform dedicated to selling health products.

　　The other is the food and beverage sales platform. We integrate distributors, wholesalers, and retailers into this platform, making it more convenient for them to place orders and ship goods. At the same time, we can also sell food and beverage products for other companies.

　　Our offline channels are already very strong. Now export enterprises are blocked from exporting. All countries in the world are affected by the epidemic, which is giving rise to the global financial crisis and economic crisis. So what should domestic export enterprises do? Export cannot be done, and the domestic market competition is too fierce. Our self-built e-commerce platform can help some export enterprises solve sales.

　　Cross-border e-commerce platform. Due to the upgrade of domestic consumption, we import some foreign high-quality products and bring some consumption back to China. The fourth platform is Habao Amusement Park, an online platform dedicated to young people’s communication, sharing and shopping.

　　We are preparing to officially launch the other three platforms during this year’s "618" e-commerce festival. Cross-border e-commerce platforms will not be launched until the second wave due to the global epidemic.

　　"21st Century": The traffic dividend period of the e-commerce platform has passed. The biggest problem with the self-built platform is where does the traffic come from? Can Wahaha’s brand extension be supported as an e-commerce platform?

　　Zong Qinghou: On the issue of traffic, I am determined not to burn money to buy traffic. Our platform mainly helps factory direct sales. On the one hand, we can prevent counterfeiting and shoddy products, and on the other hand, we can get fairer and more reasonable prices by skipping the intermediate link. Health product e-commerce platform We want to recruit 100,000 entrepreneurs to be retailers.

　　The food and beverage e-commerce platform should incorporate the joint sales network that has been built over the past 33 years, covering nearly 10,000 dealers, hundreds of thousands of wholesalers, and millions of sales end points, so that every offline store can become an e-commerce warehouse or transfer station, and every in-store salesperson is a delivery person. Like capillaries, it penetrates into counties, towns and villages across the country, and distributes products to the whole country at the fastest speed and lowest cost.

　　"21st Century": Throughout the relationship between manufacturers, it has always been a game. It is difficult for a company to be both a "factory" and a "business" at the same time. Wahaha has crossed the border from factory to business this time. Are you ready? Can the original system, products and operation details match?

　　Zong Qinghou: Our e-commerce platform is a brand-new sales channel established online, which will not touch the original offline price system.

　　"21st Century": Hundreds of thousands of wholesalers, millions of sales end points, what do you think of your own food and beverage e-commerce platform?

　　Zong Qinghou: It has no impact on dealers, and there is no conflict. It is more convenient for them to place orders through this platform, and it can also increase sales for them. It is impossible for me to destroy my original offline basic dealer channel for new e-commerce channels.

　　"21st Century": In the past, you said you would neither resist nor embrace, but now you have built your own platform to actively embrace e-commerce. What has prompted your change?

　　Zong Qinghou: I have never resisted e-commerce. What I resisted was burning money to buy traffic and counterfeit and shoddy products to disrupt the market. Since the outbreak of the epidemic, roads have been closed everywhere, cities and communities have been closed, and a large amount of consumption has been transferred from offline to online. Now consumers’ online shopping habits have been formed. So the general trend cannot be violated. But with the easing of the epidemic, consumers’ offline consumption trend has rebounded. People always have to go out, and it is impossible to rely on online shopping at home forever.

　　"21st Century": How much will be invested in these four platforms in total?

　　Zong Qinghou: About tens of billions.

　　"21st Century": Where does the money come from? Is there a bank loan?

　　Zong Qinghou: No, all are equity funds.

　　"21st Century": Bank presidents will cry when they hear it.

　　Zong Qinghou: No, the governors also like us very much. Because we solved the deposit index for him.

　　"21st Century": Are you responsible for these e-commerce platforms? What is your main focus now?

　　Zong Qinghou: I am in charge of the preparation now, and I will definitely hand it over to the management later. I have a lot of things to do now, developing health care products, purchasing equipment, building factories, and so on.

　　"21st Century": The crisis is the most testing time for the company. In addition to rebounding after the epidemic is over, what measures has the company taken to save itself? What other expansion plans does Wahaha have this year?

　　Zong Qinghou: Focusing on our e-commerce platform, we are now establishing our own health care product production base.

　　21st Century: Will entering the e-commerce platform help Wahaha’s digital transformation from traditional manufacturing to production, management and sales?

　　Zong Qinghou: In fact, Wahaha has been doing digital transformation for a long time, and the digital economy is the No. 1 project in Zhejiang Province. Wahaha introduced foreign advanced production lines in the early days, and later introduced stand-alone machines, integrated automated production lines, and now designs and plans its own smart factories.

　　A few years ago, we have felt that industrial robots will be an important direction for the development of artificial intelligence manufacturing. Many traditional manufacturing companies purchase equipment, but Wahaha chooses to develop independently. This is Wahaha’s most important industry after food and beverage. Wahaha has become the only enterprise in the domestic food and beverage industry with the ability to develop, design, and install and debug equipment by itself. Now it is mainly for self-use, and it will go to the market in the future.

　　Photo/21st Century Business Herald, photo by Bao Hui

　　Talking about the economy: Boosting domestic demand is fundamental

　　21st Century: How big do you expect the impact of the epidemic on the domestic economy in 2020?

　　Zong Qinghou: It has a great impact. The key is that the global epidemic is still evolving, so it has a great impact on our exports. The "troika" of development in the past – exports, investment, and consumption – can’t rely on exports and investment now. I think to boost the economy, only by stimulating domestic demand. China is a big market with a 1.40 billion population. As long as domestic demand goes up, it will be no problem to develop at a high speed for many years.

　　The consumption upgrade of China’s 400 million middle class has driven the rapid development of the domestic economy in the past few years, but now they have consumed everything they can consume at home, and then they have gone abroad to spend, such as buying luxury goods, traveling abroad, and sending their children to study abroad.

　　The key now is to stimulate the domestic consumption of the remaining 1 billion people, and to pull back some of the consumption of the 400 million middle class abroad, such as opening duty-free shops in China.

　　Aiming at the vast rural market, is the state considering restricting the import of agricultural products (000061, stock bar), because foreign imported agricultural products are cheaper than domestic farmers. Raise the price of agricultural products to encourage some migrant workers to return to their hometowns for employment and increase their income.

　　There are also tax cuts for enterprises, such as reducing corporate income tax by 5% -10%, but the limited part of the reduction must be used to increase employees’ wages, otherwise it will not be reduced for you. In this way, the income of urban residents will increase. The increase in income of urban and rural residents will naturally pull consumption. Now young people’s consumption concepts have also changed. They are willing to spend and dare to spend. As long as their income increases, consumption will naturally rise.

　　"21st Century": Consumption coupons are now being issued everywhere. What do you think of this measure?

　　Zong Qinghou: Although the government now has various relief for enterprises, such as loans, it can’t be released at all, because enterprises have resumed work and production, but there are no orders, no demand, and they don’t know what business to do with the money they borrowed, so some of them have flowed into real estate speculation. So the key to boosting the economy now is to stimulate domestic demand. The government has tried its best to help enterprises tide over the difficulties, but there must be demand at the source to have orders. No policy is useless without demand.

　　21st Century: After this epidemic, many private enterprises are reflecting on whether their business models have the ability to resist risks. What do you think?

　　Zong Qinghou: Many private enterprises, especially small and medium-sized private enterprises, have closed down. In addition, there are some enterprises that have over-invested and over-indebted, and it is difficult to survive now. The cash flow is stable, and I think it can still survive.

　　21st Century: How do you think private enterprises should be supported?

　　Zong Qinghou: Now the government is very supportive of private enterprises. I think the key is to stimulate domestic demand, so that the people (603883, stock bar) have the ability and willingness to consume, so that private enterprises can open their doors to do business.

　　Interview Notes | Wahaha’s tens of billions of deposits account, what do banks think?

　　There is a controversial voice about Zong Qinghou in the outside world that is "conservative".

　　After many interviews, it was discovered that there is actually a little-known story behind the controversy. Briefly, in 2014, Zong Qinghou publicly criticized the negative impact of e-commerce on the real economy, which caused controversy.

　　In fact, he is not against ecommerce. "I used to be dissatisfied with them [ecommerce] because I was not satisfied with burning money to buy traffic and selling fake and shoddy products," he said. "I am not against ecommerce, and I think ecommerce should go deep into the countryside to help farmers sell their products, because farmers’ information is relatively closed, and increasing production does not increase income."

　　Due to the large weight and small added value of Wahaha’s drinking water products, his previous caution towards e-commerce is not difficult to understand.

　　But in fact, Wahaha joined hands with Alibaba to launch a shared service credit kiosk in September 2017, launched "Habao Amusement Park" in December 2018, and launched product promotion on Douyin, WeChat, Weibo and other platforms in 2019.

　　Although he is a 75-year-old, he remains constantly alert to changes in the market and is willing to embrace innovation when he perceives changes and finds possible solutions.

　　He is not a stubborn old man who does not embrace change and modern technology. Wahaha’s factory building has China’s first intelligent beverage production line. His bookshelves are densely packed with maps, full of maps marking the markets he has visited on the spot, and his footprints are all over China’s urban and rural areas.

　　In recent years, Zong Qinghou has expanded the scope of investigation on the map to include the United States, Israel, and others.

　　An epidemic in 2020 dragged the world into the cold winter of economic recession. He also saw that since the epidemic occurred, due to road closures, cities and communities, a large amount of consumption has shifted from offline to online. He knows that the general trend cannot be violated.

　　Photo/Tuchong

　　Zong Qinghou’s shaping of Wahaha is far from as simple as leading the crowd to win countless battles and wars. In 1988, he independently developed Wahaha nutrient solution to complete the original accumulation, in 1991, he merged with the old state-owned factory to achieve large-scale operation, in 1996, he and Danone jointly introduced foreign capital for their own use, and in 2005, he launched the Nutrition Express with a cumulative output value of more than 100 billion yuan. To bottled water, Zong Qinghou’s every step is stepping on the node of the times. This time, he launched four e-commerce platforms in one go. Is he also stepping on the right rhythm?

　　But no matter whether it is accurate or empty, it is Zong Qinghou and Wahaha who benefit or suffer.

　　From the institutional side, the billions that Wahaha is prepared to invest this time are all its own real money, without any money from investors or credit from banks. For consumers, there is one more choice and channel, which is usually good for consumers.

　　Wahaha is another "extreme" compared to companies that are overextended and mired in debt crisis. It has never left its main business of beverages. Except for the early days of its establishment, it has insisted on not borrowing a penny of foreign debt for more than 30 years. Therefore, Wahaha has been questioned as "conservative" in the past.

　　But fast is slow, slow is fast. Businesses are like people, sometimes ill, need to think about how to improve their own immunity?

　　In terms of industry and finance philosophy, Wahaha has persisted in not lending a penny for decades. On weekdays, it seems that such enterprises are too "conservative", but in the cold winter, it is a precious "immunity" that allows enterprises to withstand the next spring. Reasonable cash flow is life infra for enterprises.

　　Editor of this issue, Li Yutong

This article was first published on WeChat official account: 21st Century Business Herald. The content of the article is the author’s personal opinion and does not represent the position of Hexun.com. Investors operate accordingly, and please bear the risk.

(Editor in charge: Wang Zhiqiang HF013)