Behind "Bulk Sanitary napkins": Controversial Menstrual Poverty and Price Storm

It has been calculated that an average of 2353 days in a woman’s life is menstrual period, which is equivalent to 7 years. If you use 3-4 sanitary napkins for daily use and 1 sanitary napkin for night use every day, according to the pricing of domestic brands, women spend 10,000 yuan more on sanitary napkins than men.

This figure spread evenly every month is not enough to attract too much attention, but for some women, it is a real "unspeakable".

The cause of the incident was that some netizens posted two screenshots, one was a "bulk sanitary napkin" of an online shop, and the price of 100 pieces was 21.99 yuan, which was far lower than the price of hardcover sanitary napkins on the market, while the other picture was asked by some netizens, "Do you dare to use such a cheap three-no product? Dare to buy it in private parts? " The two buyers replied that "life is difficult" and "I have difficulties".

The topic of "bulk sanitary napkins" quickly rushed to Weibo for hot search. Some netizens found out according to the screenshot of Weibo that the relevant qualification documents of bulk sanitary napkins came from Quanzhou Xianghe Sanitary Products Co., Ltd. Afterwards, the person in charge of the company told Litchi News that the bulk sanitary napkins sold in the online store were not produced by Xianghe, and the relevant documents were stolen. At present, the bulk sanitary napkins in the online store have been removed from the shelves.

However, the incident has not subsided. Some netizens said that although the bulk sanitary napkins were removed from the shelves, where should the poor women who can’t afford sanitary napkins go? Behind the controversy of "bulk sanitary napkins", the long-neglected issue of "menstrual poverty" is exposed in the public eye.

Who is buying and using "bulk sanitary napkins"?

"Bulk sanitary napkins" exist more in online shopping platforms. Searching for the keyword "bulk sanitary napkins" on an online shopping platform can find a large number of bulk sanitary napkins without corresponding labels such as outer packaging and shelf life. These bulk sanitary napkins vary in size, but most of them are sold in a package of 100 pieces, and the price fluctuates between 20 yuan and 25 yuan.

The original product link of the bulk sanitary napkins sold in the above-mentioned online store shows that the monthly sales volume of this bulk sanitary napkin is more than 300 pieces, and the baby evaluation is more than 800 pieces. Even after being exposed as unqualified, customers still buy it.

The monthly sales volume of a 100-piece bulk sanitary towel sold by another online shop is as high as nearly 1,000, with more than 5,700 comments from buyers. Among them, the number of favorable comments is close to 99%. Among these favorable comments, "high cost performance" and "large quantity discount" have become high-frequency keywords.

Ms. Guo, the person in charge of Quanzhou Xianghe Sanitary Products Co., Ltd., said that low-priced sanitary napkins are more popular in third-tier cities and rural remote areas. "Some women in their forties and fifties in rural areas will buy them because they think this is a big bag and cheaper than the brand sanitary napkins with few pieces and expensive prices on the market."

But obviously this can’t fully explain the huge turnover of bulk sanitary napkins on the online shopping platform-most rural middle-aged and elderly women are not the main force of online shopping, so where does a large amount of online turnover come from?

Under the topic of "How to treat bulk sanitary napkins" in Zhihu, a netizen named "Abu Bu" talked about his experience of buying bulk sanitary napkins when he was a student: "I can’t open the pot at home, I dare not ask my parents for money. I bought a sanitary napkin at the grocery store for 20 cents, and my mother bought a pack of 20 tablets for daily use for several months."

Another Zhihu netizen shared his special experience of contacting Sanwu bulk sanitary napkins: "In mid-June this year, my mother was diagnosed with uterine cancer, and her lower body was accompanied by irregular bleeding due to illness. The ureter was oppressed by the tumor and she could not control urination. She needed a lot of sanitary napkins every day. Knowing that her mother didn’t want to waste money on it, she tried to search and bought a lot of bulk sanitary napkins on Taobao." The netizen said that he only found it when he looked through his mobile phone after his mother died.

Some people in charge of online stores also said that behind the bulk sanitary napkins, there are not all tragic stories of women’s distress. September is the peak season for the sale of bulk sanitary napkins every year. Many students will buy bulk sanitary napkins for military training insoles. In addition, elderly people who can’t take care of themselves at home will also use bulk sanitary napkins as adult diapers.

"Bulk sanitary towel" is not completely equal to "three no products"

Many netizens question the safety of bulk sanitary napkins because of their poor packaging and low price. So, are bulk sanitary napkins necessarily equivalent to fake and inferior products?

The safety of sanitary napkins has always been concerned. From 2013 to 2014, domestic sanitary napkins experienced a period of low ebb, and quality problems were frequently exposed. In April 2013, Quanzhou police disclosed a major case of sanitary napkin fraud with a case value of 150 million yuan. In the same year, there was also a fake "Sophie" sanitary napkin with a hidden "grasshopper mummy" in Xiamen. In March, 2014, Consumer Report submitted 10 brands of sanitary napkins, including Hushubao, Sophie, ABC, kotex, Susan, etc. The test results showed that all the products submitted for inspection were detected with migratory fluorescent whitening agents.

The quality scandal once reduced the confidence of Chinese people in domestic sanitary napkins and turned to overseas brands. The data shows that although overseas sanitary napkin brands are more guaranteed in quality, many of their foundries are in China.

Ms. Guo told Litchi News that the quality control of domestic sanitary napkins has been very strict in recent years. "If there is a little mistake, you have to throw it away, but this does not mean that there is a quality problem." But she also admits that the quality of bulk sanitary napkins is not as stable as that of hardcover sanitary napkins.

Although Quanzhou Xianghe Sanitary Products Co., Ltd., where Ms. Guo is located, does not sell bulk sanitary napkins, Ms. Guo still believes that bulk sanitary napkins cannot be equated with "three no products". "The sanitary napkins were all in bulk when they were just produced, and then they were packaged by hand."

In Ms. Guo’s factory, employees sometimes "just take a plastic bag and walk away" from the bulk sanitary napkins that have just been produced on the production line and haven’t been packed in time. Although these sanitary napkins are in bulk, there is no difference in quality and packaged sanitary napkins, and the purchase price is closer to the cost price, which is economical and cost-effective. This special form of purchase is limited to factory employees and is regarded as an employee welfare.

Another situation similar to this situation is that some "tail orders" that cannot be sold in time can also flow into the market through dealers. For example, Ms. Guo said that if a customer places an order for 10,000 bags and matches 10,000 packaging bags, but the calculation in production is not so fine, and there are hundreds or thousands more pieces, such sanitary napkins often have no quality risk, but the packaging is simple and they are collected by some "missing" buyers.

This statement was also confirmed by Yang Peng (a pseudonym), the person in charge of an online shop. Yang Peng told Litchi News that in addition to buying bulk sanitary napkins from regular sanitary napkin manufacturers for sale, he would also take apart some brand sanitary napkins with defective packaging but no quality problems and sell them separately.

Manufacturer: The sanitary towel industry is not a profiteering industry, and its profit rate is less than 10%.

The topic of "bulk sanitary napkins" ignited the discussion of "whether sanitary napkins are expensive or not" among netizens. The online sanitary towel industry is a profiteering industry with a profit rate as high as 50%-70%, which Ms. Guo denied.

Ms. Guo told Litchi News that the bare material cost of sanitary napkins is really not high.A high-quality bare 245mm sanitary towel is about 25-30 cents, plus packaging costs, labor costs, transportation costs, machine depreciation costs, factory rent, etc. As far as manufacturers are concerned, the profit rate is less than 10%, which is not a profiteering industry rumored by the outside world.

So, which link has opened the gap between different grades of sanitary napkins? Ms. Guo said that in terms of production channels, the gap between different grades of sanitary napkins is reflected in the use of materials and processes, but the premium may be quite different when entering the sales and circulation stage.

Another sanitary towel manufacturer revealed to Litchi News that because the raw materials of sanitary napkins are the same as those of masks, this year, due to the epidemic situation, the demand for masks has led to a sharp rise in the price of raw materials, and the cost of sanitary napkins has pushed up, and the factory has almost failed to maintain.

Yang Peng had previously worked as an agent for a famous domestic brand sanitary napkin. He said that although the market price of the famous domestic brand sanitary napkin was higher than that of the small brand, the difference between the ex-factory price and the market price was not big, and the profit of the distributor hovered around 8%-15%.

Tan Feng (pseudonym) is a wholesaler of daily chemical products in a third-tier city in Sichuan. A few years ago, she also purchased a large number of brand-name sanitary napkins for wholesale, and the business was very good. In recent years, she found it difficult to find a market for brand-name sanitary napkins, and she turned to selling well-known domestic brands-although the profit was not high.

According to Tan Feng’s analysis, on the one hand, because people’s living standards have improved, they are more cautious in choosing personal hygiene products. On the other hand, due to the continuous impact of e-commerce, many online stores purchase goods directly from manufacturers, which greatly reduces the cost of circulation, and has more price advantages than traditional purchase channels like hers. Brand sanitary napkins purchased from supermarkets are often higher than those purchased from online stores.

She believes that both the previous brand-name sanitary napkins and the current bulk sanitary napkins have a considerable sales volume, "indicating that low-priced sanitary napkins have always had a good market."

Expert: Sanitary napkins can be used as poverty alleviation products, and improving the treatment of women is the fundamental solution to menstrual poverty.

In fact, whether it is expensive or not is a relatively personal question. The reason why the topic can cause great discussion is that menstrual products are a necessity for women’s life besides commodity attributes. It is a unique burden brought by women’s physiological structure and should not be taken for granted by women.

At present, China collects the same 13% value-added tax on menstrual products as most ordinary goods. Some netizens have combed and found that more and more countries have paid more attention to menstrual poverty and made changes.

For example, Canada, Australia and most States in the United States have taken the lead in realizing tax exemption. Germany only levies a tax rate of 7%, and after Brexit, Britain promised to implement a tax exemption policy for this product at the end of January 2021; Among the less developed countries, India, Kenya and Malaysia have already realized tax exemption for menstrual products.

In addition to tax reduction or even tax exemption, some countries have also given another solution: free provision.

On February 25, 2020, Scotland passed a bill, becoming the first country in the world to provide menstrual physiological products to women all over the country free of charge. In new york, USA, menstrual supplies are provided in public schools, prisons and shelters, and these supplies are placed in places where they can be easily accessed.

Should sanitary napkins be reduced in price? Hong Tao, a professor at Beijing Technology and Business University, believes that sanitary napkins have their particularity, but they are still general commodities in essence, and the pricing of sanitary napkins should be determined by the market, not the government. Government-priced products are mainly aimed at daily necessities or very tight or strategic products.

Since it is market pricing, there will be quality price difference, quality price difference and link price difference, and even time price difference or regional price difference. "The link price difference of sanitary napkin industry should be allowed, otherwise no one will do this industry. The appropriate link price difference should exist, but it should not be too large."

Regarding the concern about "menstrual poverty" in the form of tax reduction proposed by netizens, Hong Tao said that tax reduction may not solve the price problem, and sanitary napkins can be considered as poverty alleviation products."Under the background of tackling poverty and realizing a well-off society in an all-round way this year, it can be included in the product content of consumer poverty alleviation and directly provided to female consumers in poverty-stricken areas for free."

In addition, Hong Tao believes that if we want to emphasize the particularity of sanitary towel products, we can use guiding prices, such as determining the highest price to protect the interests of consumers and determining the lowest price to protect the interests of producers. ??

"Of course, it is best to make full use of the market as the basis for allocating resources. Hong Tao said that under the current background, the market of sanitary napkins should be liberalized, and the quality difference, quality difference, regional difference and time difference of sanitary napkin products should be advocated. The responsibility of government market supervision is to supervise and manage the quality, quality, competitive environment and business environment of sanitary napkin products, and not to interfere too much in the market. "When the conditions are met, we can adopt or learn from the low tax, zero tax or free provision in some other countries. "

"This involves not only economic issues, but also political and social issues. This is not only a question of reducing prices and taxes, but also improving the treatment of women. For example, better ensuring equal pay for equal work and improving women’s status are the fundamental ways to solve women’s menstrual poverty. " Hong Tao said.

Foshan Mercedes-Benz GLE price reduction information! Offer 130,000, limited-time special offer

[Autohome Foshan Discount Promotion Channel] brings you the latest news, the high-profile models are going on a grand promotion. In the bustling city of Foshan, Mercedes-Benz dealers are launching a car purchase discount of up to 130,000 yuan, making your car purchase dream within reach. The current price of the GLE from the original price has been reduced to a minimum of 569,800 yuan, which is an opportunity not to be missed. To ensure that you can seize the benefits of this price reduction, click "Check Car Price" in the quotation form to learn about and strive for higher preferential conditions in real time.

佛山奔驰GLE降价信息!优惠13万,限时特惠

The Mercedes-Benz GLE leads the trend of luxury SUVs with its refined and elegant exterior design. On the front face, it adopts the iconic star emblem air intake grille of the Mercedes-Benz family, and with streamlined body lines, it shows the perfect fusion of power and dynamism. On the side of the body, the slender body proportions and dynamic waist line complement each other, making people recognize its luxurious identity at a glance. Overall, the GLE fuses German craftsmanship and modern aesthetics, and can show an extraordinary aura whether on urban streets or off-road sections.

佛山奔驰GLE降价信息!优惠13万,限时特惠

The Mercedes-Benz GLE shows the perfect combination of elegance and power with its exquisite side design. The body size is 4927mm × 2018mm × 1797mm, and the wheelbase is up to 2995mm, providing passengers with a spacious interior space. The smooth lines on the side of the car outline a solid body profile, reflecting the meticulous and elegant German craftsmanship. The front and rear tires are 275/55 R19, and they are paired with a dynamic rim design, which not only guarantees driving stability, but also enhances the overall appearance.

佛山奔驰GLE降价信息!优惠13万,限时特惠

The interior design of the Mercedes-Benz GLE is luxurious and refined, and the steering wheel is wrapped in exquisite leather material, providing a comfortable feel and excellent grip. The 12.3-inch central control screen stands on the dashboard, displaying clear information and easy operation. It integrates multimedia systems, navigation and phone functions, making it convenient for the driver to control the vehicle’s information and entertainment needs in real time. The seats are made of imitation leather, focusing on comfort and support. The main and passenger seats support front and rear adjustment, backrest adjustment and multi-directional waist support to ensure the comfort of long-distance driving. The front seats are also equipped with heating and ventilation functions, providing passengers with a more intimate ride experience. In addition, the car also has a Type-C interface and mobile phone wireless charging function, meeting the needs of modern drivers for convenient technology.

佛山奔驰GLE降价信息!优惠13万,限时特惠

The Mercedes-Benz GLE is equipped with a powerful 2.0T engine with a maximum power of 190 kilowatts and a maximum torque of 400 Nm, capable of outputting 258 horsepower. With a 9-speed automatic transmission, it provides an excellent driving experience and smooth gear shifting. This engine not only meets the needs of driving performance, but also demonstrates the excellent quality of Mercedes-Benz in terms of fuel economy and environmental protection.

Summarizing the appearance evaluation of the Mercedes-Benz GLE, Autohome owners are full of praise for its domineering and stable appearance. The family-style design and the unique logo design of the front face add agility and vitality to this model. Owners believe that even if the body size is not small, these sporty elements have successfully given it a brisk temperament and made it more visually attractive. The Mercedes-Benz GLE has undoubtedly continued the charm of its brand, bringing drivers a unique driving experience.

Peng Yuyan, thank you for encountering this movie at this age

Peng Yuyan is grateful that he came across the script of "Dog Formation" when he was 40 years old, and perhaps only at this age can he be so emotionally involved in "Dog Formation". The film won the Best Film Award in the Attention Section and the "Golden Palm of the Dog" Jury Award at the 77th Cannes International Film Festival this year, and began to be released in China on June 15.

Peng Yuyan said that making the film gave him the opportunity to look at his past four decades. "We may be busy every day, but we don’t know what we are busy with. In an environment like the Gobi Desert, human beings are really insignificant, that is, a grain of sand in the Gobi Desert. What you think is important may not be so important."

"This film gave me the opportunity to explore human nature and learn more about myself."

The movie "Dogs" sets the story in a small town in the northwest. After "Bullfight", Guan Hu’s director returned to the animal theme after 15 years. In the film, Jiro, played by Peng Yuyan, is imprisoned for manslaughter and returns to his hometown after parole, but it is difficult to integrate into society. Forced to join the dog fighting team, Jiro saves a black dog due to an accidental car accident, and the fates of the two are connected. Two incompatible souls resonate in each other’s loneliest moments, redeem each other, and become inseparable life partners.

The story of Jiro and the black dog in the movie has aroused the empathy of many audiences. Although the people and dogs "don’t speak the same words," they "have the same heart." Some viewers said, "Jiro is a maverick and marginal person, just like the dogs in the movie, wild and bloody coexist." Jia Zhangke commented, "People and dogs warm each other in the desolate land of the northwest, and the vitality that bursts out is touching." The director Guan Hu also said in an interview, "The animal nature contained in the human body is particularly precious. We lost it all the way when we grew up. The blood that Jiro should have was inspired by this black dog."

"The epidemic made me want to do something different, spend more time with my family, experience a different life, and my worldview and outlook on life have changed. When I came across this very good script at this time, I felt very much when I read it, and I wanted to have a different experience. So, I have to do this thing, and there is no reason to refuse."

Jiro in "Dogs" resonated deeply with Peng Yuyan: "After returning to my hometown after ten years, Jiro’s world is different. For others, time in this world has been passing, but for Jiro, it has been lost for many years. When I read the script, I think, what has this character gone through before? I don’t have a few lines in the film, but there are many opposite scenes with dogs, which is a very attractive role for me. It gives me the opportunity to explore human nature and understand myself better at the same time."

Peng Yuyan admitted that if he had seen such a script a few years ago, he might not have felt as much as he does now. "But when I encountered this scene at the age of almost 40, I felt very resonant. Many times life is not up to me to decide. How do I make changes or find my place? The process is inevitably confused and painful. Jiro in the movie is also in this situation. He is struggling to break through himself or find his place in the world. What else can he do for this society, what can he do for his family, what can he do for himself? He is at a big crossroads and does not know what to do."

Peng Yuyan said that when he reads the script, it is easy to substitute, and if he and the character have a certain degree of fit, he will have a strong desire to create. "I think the play’Dog Formation ‘can definitely give me a lot of energy and make me transform again. And Guan Hu is also a director I admire very much. I like his works very much, and I have always hoped to have the opportunity to cooperate with him."

Dedicated the most subversive performance since the film

In "Dog Array," Peng Yuyan gave his most subversive performance since he was a photographer. He admitted that Erlang was a character he had never played before. As always, he did a lot of homework for this character.

The first is the change of appearance, "The story of" Dog Formation "mainly took place in Jiuquan and Yumen, Gansu Province in 2008, and I didn’t look like the people in that environment. During that period, I drank a lot of coffee and tea, rinsed my mouth instead of brushing my teeth, and made my teeth a little yellow and tanned, which also reduced the workload of the makeup artist. Because the ultraviolet rays there are stronger, people will have a redder and darker complexion, so I got my sun spots out, my scalp was also cracked, and I shaved a short inch, and then made my body a little stronger, but I won’t be as thin as before" Tropical Past ". Because Jiro’s character is not in an unhealthy state, he came from a place where life is very regular. The bad thing about him is that his brain has not yet adapted to the current era. He has been away from his hometown for ten years and has been out of touch with the times. During the shooting process, I feel that Jiro’s state is more and more like that dog. I like my style in "Dog Array" very much.

In order to shoot "Dog Formation", Peng Yuyan also learned motorcycle stunts, "I have filmed a lot of motorcycle scenes before, but I have never practiced stunts. This time I have to ride a motorcycle to climb stairs and fly. After all, Jiro is a champion stuntman, so I still need to practice. Flick the tail, ride the stairs, rush down and fly up, and then land. I fell quite badly in the process, and the daily training will be more exhausting."

Peng Yuyan smiled and said that it is difficult to learn motorcycle stunts, "because the old motorcycle is very heavy, and its oil should be grasped very firmly. I wear protective gear when I practice, but I don’t have it when I shoot, so it is actually very dangerous. If you don’t have professional guidance, you really don’t practice by yourself. All our motorcycle riding scenes are real shots, and I like this kind of challenge very much. Like when I shot" Emergency Rescue "before and got burned or hung on a helicopter, I just had to fight hard and survive. Because of the movies I shot before, I have good physical training, but motorcycle stunts are not purely physical. Sometimes those stunts really can’t be done because it requires physical memory and brain access. You can do it today, but maybe not tomorrow. When I practice after work, I keep falling. I will have shadows and pain, so I don’t dare to practice again. I hit my instep and toes a few times in the middle, and I also took X-rays several times because everyone was worried that I would get injured. Now, riding a motorcycle has become my hobby, just like riding a bicycle before. "

"I didn’t adopt Xiao Xin, it adopted me"

A very important part of "Dog Formation" is getting along with dogs. Before the movie started, Peng Yuyan went to learn to train dogs and cultivate feelings with more than ten black dogs. "At that time, there were many dogs in the crew, and the animals were uncontrollable in filming, so I had to cultivate a good relationship with each dog. During filming, many scenes were shot to the end, and there were not many editing parts, so I would rehearse with the dogs many times in advance. I think dogs know what we are talking about. When we were filming, we knew what we wanted them to do. Every dog has its own personality, even if they are the same color, but their eyes are different. There were a total of more than a dozen dogs at that time, and I remember every one of them. We’ve been training and cultivating our relationship for a long time. We have scenes of eating, bathing, sleeping, biting me, and licking me. To some extent, the dog is the real star of this drama. "

Peng Yuyan has been with these dogs for more than four months, and there is a scene in which Erlang is bitten, so Peng Yuyan has to be bitten by dogs many times during the audition, "One time, I didn’t wear protective gear, and the dog habitually came up and bit my leg, and I was bitten before I could get out of the way. It sometimes bites me when it is not happy, but I simply don’t hide and let it bite. Of course, there is protective gear to protect it, but it will still hurt. Because the dog bites without letting go, even if it wears protective gear, it will still be bitten until it is bruised. If there is no protective gear, it is estimated that the second one will not be able to shoot, but slowly I bite a lot, and I will get used to it, and I am not afraid. A dog biting is a normal and instinctive behavior, how can you ask an animal to lose its animality. The play "Dog Formation" is quite philosophical, although I don’t have any lines, but the play with animals can show a lot of human parts. Dogs are human to some extent, they just don’t talk. Dogs know if there is any fear or anxiety in you, they use their eyes to communicate, and they use their sense of smell to identify and judge what the person has experienced. Maybe because dogs don’t have language, their senses become clearer, and they remember the smell of you. They can feel what mood you are in, or whether you like dogs or not. I believe that dogs can feel the energy of a person, and in their eyes, everyone’s color is different. "

"Xiao Xin," the black dog in "Dog Formation," also won the "Jury Prize" from the Organizing Committee of the Golden Palm of Dogs at this year’s Cannes Film Festival. After finishing, Peng Yuyan also adopted Xiao Xin. "I have three dogs now, one is Xiao Xin in" Dog Formation ", and the other two are puppies born to the pregnant dog in the play. These three dogs have been with me until now."

Xiao Xin is the dog who has played the most roles against Peng Yuyan. "On the first day I went, he could sleep next to me for 20 minutes without fear. He is the only dog who can sit next to me in the shower and act with me. Xiao Xin is very obedient, he doesn’t bark, but he is very smart. Every time I look at him, I know that his eyes are thinking, and his eyes have subtext. Xiao Xin can really perform, very spiritual, and has his own ideas, but he can’t say it. The other two puppies adopted, a male and a mother, will want to convey some ideas when watching people. The male is a little more dormant, but he is also very cute and has his own personality."

Owning a dog changed Peng Yuyan’s daily life. He got up at 6 o’clock, developed the habit of walking the dog three times a day, took care of the dog’s daily life, and even went to Cannes to attend the film festival. Most of his luggage was dog-related supplies. Peng Yuyan said that filming "Dog Formation" with Xiao Xin changed his perception of performance, and owning a dog changed his outlook on life and values. Xiao Xin is now more than three years old, and his feelings and tacit understanding with Peng Yuyan have become deeper. The pure, direct and comprehensive expression of Xiao Xin also made Peng Yuyan pay more attention to the present moment of life and cherish every moment with him. He said frankly, "I didn’t adopt Xiao Xin, but he adopted me."

This was the most unknown filming experience. There were many moments of helplessness, vulnerability and even fear

Despite a lot of preparation, Peng Yuyan smiled and said that when he arrived at the scene, he realized that it was different from what he imagined. "I can’t predict how the dog will perform, so I have to overturn the previous preparation, fully immerse myself in the moment and give an intuitive response. There are many moments of helplessness, vulnerability and even fear in this process, because I don’t know if the performance is accurate, and the only thing that can help me believe in myself is the dog who is playing against me, and they are the most authentic."

The director, Guan Hu, did not want to see any trace of performance on Peng Yuyan. Peng Yuyan said: "He wanted to shoot a real person in life, and for me, this was the most unknown shooting experience. I can only trust the reaction of the animals in the opposite scene. This movie changed my brain’s understanding of acting to some extent, and made me have a completely different understanding of acting."

Peng Yuyan liked Guan Hu’s "Bullfighting" and "Killing Life" very much. "When I watched the movie, I felt that the actors in it were tortured badly, and when I made" Dog Array ", I also wanted to be abused and watched. Actors in such an environment will be in a different state, and I don’t need to change too much by myself, because the cold and wind in the northwest will naturally give me a feeling of living there. I have always liked unknown things, and this time, I didn’t make any deliberate designs for the characters. The director and I both hope to pursue the most realistic and life-like performances, putting aside words and performing with our eyes and bodies."

"Dog Formation," Peng Yuyan’s film with the fewest lines, admits that it makes the performance more difficult, "because it is difficult to strengthen the body, especially many long shots to the end, and close-ups. When there is a camera, I feel that I need to give something, and I will realize that someone is watching, and it must be different from not having a camera. So when the camera is far away, it is easier for me to perform more loosely, but it is impossible to be too loose, and it is difficult to find that balance. And the director has found a lot of local amateurs to act with us. If I design my performance, the effect will become very strange."

Living without a cell phone signal, purely immersed in creativity

This is Peng Yuyan’s first time working with the director Guan Hu, and he is very honored. "My role may be the inner world of the director Guan Hu, the medium that the director needs when he wants to talk to the world, and I complete this dialogue through performance. The director has high requirements for the work and details, but he still gives me a very free space to create. It is really not easy for the team to shoot such a difficult artistic work in such a harsh environment. I am very grateful for this experience. Our group of people created such works together. For four or five months, we lived without a cell phone signal, and we were purely involved in the creation. It was a rare experience in my life."

Peng Yuyan praised Guan Hu for knowing how to act and being very good at acting. "The director seems to like filming animals and challenging himself. He knows exactly what he wants to do, and he doesn’t use the camera for more than a second. If the actor does something wrong, he just doesn’t want it. The director makes me feel very at ease, and I was a little afraid at first, but he takes great care of the actors and allows us to have a very comfortable environment to perform, and he will make everything around him meet his standards. He is a very demanding director, which I think is great. The director doesn’t have much setting for me, because my character doesn’t have lines and doesn’t have much action. He is stricter on actors who have lines."

Peng Yuyan laughed and said that in one scene of his scenes with dogs, there were 80 or 90 shots, "The director said that he broke the record of Teacher Huang Bo and the cow. In fact, for every scene with dogs, I basically have to shoot 30 or 40 shots. The final feeling of this film is that I will no longer shoot with animals, haha."

The director of Guan Hu hopes that Peng Yuyan is real enough and life-like enough, "I think it’s very good, I tell myself that every shot should be like the first shot, how to keep myself in the first state every time, which is really the hardest. So, I will be a little different for each one, depending on which one the director likes. Sometimes it’s more fun, sometimes it’s a little bit more small, and it gradually becomes more and more natural and more open. Seeing which one the director likes and which one to choose is actually a good exercise. Because sometimes three or four shots are taken in a scene, and the director says it’s good after the first shot, but for me, if I shoot 30 shots, of course I can have the opportunity to use 30 performances, then see if I can think of 30 performances, which is actually a big challenge. Moreover, every time a dog’s performance is different, so I can’t design it. Every time I act with a dog, I will react directly to what it does, so acting with a dog is probably the most natural. If it kisses me or bites me, my most instinctive reaction will be made, and the director will be happy, and the audience will see the real reaction. "

Try to change yourself a little bit instead of doing what you are better at

The character of Jiro is very different from Peng Yuyan’s personality, but Peng Yuyan said that he has always liked this contrasting role. "I was not a gymnast before, but I just made" Roll Over! Ashin "to make myself like that. Of course, I am much different from Jiro. In fact, whether it is this kind of literary film, sports inspirational film, police and gangster film, I try to make myself a little more change, rather than choosing to do something that I am more good at. I hope I can try every genre. This time, the director Guan Hu came to me. The director thinks he can change me to this, so I will try my best to meet the director’s requirements."

Talking about the "distance" between the character and himself, Peng Yuyan said: "Maybe I don’t look like the character, but I find it interesting that people don’t necessarily know what kind of personality I am. The me I learned through interviews or other channels is to some extent the’Peng Yuyan ‘I am playing. The real me has many sides, and the real me may be hidden in my role."

Every play that I have filmed has also become a part of Peng Yuyan’s own life. "Whether it is the skills I have learned or the friends I have made, such as cyclists or MMA instructors, it will become a part of my life later. For example, I got my license as a dolphin trainer for filming. Although I don’t usually think about it, when I go to Ocean Park, I suddenly recall that experience. This time I met these dogs in" Dog Formation "and wanted to continue the relationship with dogs into my life, so I adopted Xiao Xin."

Peng Yuyan believes that one of the blessings of being an actor is having images to help him record his life. "Many things don’t seem to exist if I don’t remember, but I am lucky to have images to record, and I will remember what year I did. When I received" Dog Formation ", I thought that meeting a character like Erlang at this time must have some meaning, and I can gain something in the days to come. I think it is a gift."

When he was 40, Peng Yuyan said that the mood when he made "Dog Formation" was different from before. "As I got older, I also experienced more things. This play is the theme of magical reality, and it is the story of a frustrated man who finds himself again. A lot of my thoughts changed during the epidemic period, and when I met this character, I could convey my understanding of the world. For example, Jiro was at a loss in the face of the new world, and his vulnerability and confusion were also my feelings about the outside world at that time. Whether it is the director or me, we are willing to fully commit ourselves to creating a work of art that may not be so commercial. We are willing to take risks to do this. We have the same bravery as Jiro."

By our reporter Zhang Jia

Photo by Xiaoxuan

(Beijing Youth Daily)

Market Data Insights: How Zhongguang Otus Achieves Market Breakthrough and Brand Leap with Multiple Strategies

  In the recently released "2023 China Air Source Heat Pump Industry Development Report", "2023 Central Air Conditioning Market National Report" and "2023 China Central Air Conditioning Industry Development Report" and other industry authoritative reports, Zhongguang Otters is like a bright star, shining in the data ocean. These reports deeply analyze the pattern evolution and trend trend of our country’s HVAC market from different perspectives, and Zhongguang Otters has frequently attracted the attention of the industry with its excellent performance in quality, channels, branding and service.

  The report shows that the company’s comprehensive layout in the heat pump field has not only made substantive breakthroughs, but also shown a strong growth trend in sales scale, market share and product innovation, and has become a model representative of the industry. Through these detailed data analysis, we can deeply explore how Zhongguang Otus has moved forward steadily in the fierce market competition with a unique strategic vision and solid execution, successfully shaping the leading image on the "heat pump +" track.

  Strengthening product strength and grasping innovative quality are the keys to leading in a number of indicators

  It can be seen from the report that in the past year, through in-depth reshaping in quality, Zhongguang Otters has successfully jumped the sales scale of the HVAC category from 300 million to the 500 million head position, and its market share in the multi-unit market of central air-conditioning weight products has also shown a healthy growth trend. This shows that the company has achieved remarkable results in technology research and development, product quality and meeting different market needs.

  Zhongguang Otus is well aware that product strength is the core competitiveness and the key for enterprises to lead the market trend and seize industry opportunities. Therefore, Zhongguang Otus continues to pursue the "ultimate" quality, through strengthening Product Research & Development and innovation capabilities, redefining air conditioners with heat pump technology, independently innovating and developing the "heat pump air conditioner" category, and forcibly updating and saving electricity for both cooling and heating, effectively solving the pain points of traditional air conditioners such as slow heating in winter and unstable performance. It has successively launched "Gemini", "X9 Smart Bottle", "X7 Smart Shield" and other products with leading technology and superior performance, and has continuously improved the development and implementation of HVAC basic categories and the layout of heat pump air conditioners, successfully leading the industry standard.

  High-tech products are the fundamental guarantee for enterprises to win customer trust, accumulate word-of-mouth, and maintain market competitiveness. They are the key to achieving a breakthrough in the sales scale of the HVAC category, enabling Zhongguang Otters to achieve leadership in a number of performance indicators and establish its leading position in the field of heat pumps and central air conditioning.

  Enhancing channel power and achieving deep coverage is the foundation for leaping to the 2 billion yuan echelon

  The report shows that the first time in the air source heat pump industry mainstream brand (own brand) domestic sales scale of the first echelon 2 billion yuan or more range. This milestone breakthrough, one of the important driving factors behind it is the in-depth strengthening and effective use of channel power.

  Channel construction is a bridge for an enterprise’s products to move from the production end to the consumer market, which is crucial to enhancing market coverage and share. Zhongguang Otus is well aware of this, continues to upgrade the channel "extreme", resolutely implements the concept of "one Zhongguang, one system, one standard", and actively deploys a diversified sales channel network across the country. It has built a distribution system including online e-commerce platforms, offline specialty stores and close cooperation with dealers, new channels such as designers and home improvement, and a multi-level and three-dimensional marketing network such as standardized end point image stores. It has realized a wide coverage from first-tier cities to township markets, ensuring the rapid circulation and market penetration of products.

  Up to now, Zhongguang has built a three-dimensional and diversified sales network through strong layout and multi-faceted penetration, which has effectively driven the rapid growth of market share and provided enough confidence for it to leap to the domestic mainstream brand sales scale of air source heat pumps 2 billion yuan or more.

  Releasing brand power and telling a good brand story are the foundation for staying at the top of the market

  The report shows that the "2023 China Air Source Heat Pump Industry Development Report" shows that in 2023, the overall sales of Zhongguang increased by 40% year-on-year, exceeding the average growth rate of 11.5% in China’s air source heat pump industry. At the same time, Zhongguang is divided into the heat pump professional category, and it is firmly in the mainstream brand camp in the heat pump heating market, the mainstream brand camp in the northern household heating retail market and the commercial heating market.

  As a leading brand in the heat pump industry in our country and a recognized big country brand, the stability and continuous rise of its market head position cannot be separated from the in-depth excavation and comprehensive improvement of brand power. Brand power is not only reflected in the technological leadership and excellent quality of products, but also in the comprehensive construction of multiple dimensions such as brand perception building, brand story telling and brand value dissemination.

  Zhongguang Otus continues to build the "ultimate" brand, comprehensively upgrade brand perception, enhance brand influence, and actively release brand charm. While orchestrating and implementing a series of brand strategy measures, it tells the story of a big country brand, combines its own development with the national green energy strategy, and carries forward the spirit of China’s intelligent manufacturing. It has effectively enhanced the brand’s social influence and international reputation, laying a solid foundation for its stable industry leading brand position.

  Enhancing organizational strength and building a good team are the key to building strong combat capabilities

  From the 2023 market report data, the continued leadership of Zhongguang Otters in the heat pump field is also due to its further improvement of "extreme" management, continuous optimization of Zhongguang R & D team, manufacturing team, supply chain team, marketing team and service team.

  As a leading brand in the heat pump industry, Zhongguang Otus has demonstrated excellent leadership and execution in improving organizational strength and team building. Through a series of strategic measures and management innovations, it has effectively assembled an efficient, professional and combat-effective team, and has always maintained a high fighting spirit and a positive and enterprising spirit.

  At the same time, it attaches great importance to enhancing internal team collaboration and optimizing enterprise management efficiency. By building a high-performance team and management system, it has successfully enhanced the overall organizational strength, provided strong human capital support for enterprise development, and also provided solid internal support and strong combat strength.

  Improving service capabilities and optimizing user experience are the guarantee for sustainable growth

  As a leading enterprise in China’s heat pump industry, Zhongguang Otters has always regarded improving the ultimate service as an important part of its corporate Strategy and Development. In order to ensure that users get a high-quality and efficient full-service experience, Zhongguang Otters continues to optimize the service system from multiple dimensions, strengthen the service team building, build a perfect after-sales services network, and deepen user experience management.

  At present, Zhongguang Otus has established a complete service center channel network across the country, equipped with professional service personnel + special spare parts for heat pumps + after-sales service outlets + closed-loop after-sales service centers for after-sales services vehicles, and continuously strengthen regular professional after-sales services training for dealers and after-sales service personnel across the country. Zhongguang Otus will provide a complete set of services throughout the three major service systems of pre-sales, after-sales and after-sales, continuously optimize the service process, and formulate personalized service plans for different product categories. It not only focuses on product installation and maintenance, but also emphasizes preventive maintenance to establish industry service benchmarks.

  All-round, high-quality service support has ensured the improvement of user satisfaction, effectively promoted the sustainable and healthy growth of enterprise performance, and laid a solid foundation for future market expansion and brand deepening.

  In the face of the arrival of the new era, Zhu Jianjun, chairperson of Zhongguang Electric Appliance Group, pointed out that the future market must be a comprehensive competition from width to depth. On the basis of adhering to the five-dimensional reshaping, Zhongguang needs to further accurately reshape "work effectiveness", "professionalism and skill improvement", "work standard", "brand precipitation", etc., with data and performance as the core, result-oriented, ride the wind and waves, and write a more brilliant chapter in the field of heat pumps in China and even the world.

BYD’s 1 million SUV was released, named "Looking Up at U8"! And super run U9.

Since BYD looked up to the brand and began to continuously release the preview of R1, this model has become the most anticipated domestic SUV for car riders in recent days. Just this afternoon, "Dare to cross the Milky Way" looked forward to the brand and technology conference held in Shenzhen. Let’s take a look with the car brother.

As we all know, BYD looks to R1 as a brand-new hard-core SUV of BYD’s high-end brand, which will adopt a non-loaded body and be equipped with four-wheel and four-motor independent drive. At this conference, the official name of the new car was: Looking up at U8, while R1, which everyone was familiar with earlier, was just an internal code name.

The appearance of looking up at U8 is still handled by Wolfgang Joseph Eiger, which is basically not much different from the renderings exposed by netizens before. I believe everyone has been psychologically prepared. Officially, this design language is called "dimension door". I have to say that the shape is really unique and highly recognizable, but I don’t know if it can be accepted by most consumers.

Viewed from the side, the square shape of U8 is very eye-catching, and the overall effect is particularly hard-core, with a strong gas field. It is worth noting that in terms of size, the new car has a length of 5300mm and a wheelbase of 3050mm, and it will also provide R20-inch wheels with a tire size of 275/60 R20.

The highlight of the tail modeling is the design of the taillight group, which basically echoes the design of the front face, but fortunately, it is also equipped with welcome lighting language, which adds a lot of sense of ceremony. It’s just a pity that the interior and price of this U8 were not announced at this conference, so that we don’t know what this "million-level" is at present.

In addition to the debut of U8, this brand launch conference officially released its core technology "Easy Sifang", which is based on electric drive, electronic control, battery and fusion perception, and can realize independent control of four motors, extreme anti-skid control and body stability control. The official also claimed that in the future, the "Easy Sifang" technology will be equipped as standard on all models of the brand.

Specifically, as the first mass-produced four-motor drive technology in China, "Easy Sifang" technology is known as the "golden key" to provide users with the ultimate safety, which can accurately control the four-wheel dynamics of vehicles by virtue of the four-motor independent vector control technology, thus breaking the imagination of traditional automobiles and creating a brand-new automobile safety technology system.

Thanks to this technology, the model based on "Easy Sifang" can not only provide users with greater safety redundancy, but also enjoy the ultimate performance and experience. After all, with the independent positive and negative torque output capability of four-motor drive technology, it is not impossible to realize flexible in-situ U-turn function on asphalt roads and other high adhesion roads.

If you think that’s all the content of this conference, it’s a bit hasty. During the egg time, BYD looks forward to launching its second model, which is also based on the "Easy Sifang" platform: looking up at U9.

The new car is positioned in a super sports car, and its appearance design is the same as U8, which uses the design language of "dimension door", and the visual effect is very shocking. It is worth mentioning that the new car will also be equipped with a butterfly door opening mode, and the acceleration of 0-100km/h will reach 2 seconds. I just don’t know why, playing with my brother always feels a bit like McLaren P1.

In any case, this time I hope that the conference will bring a lot of shock to the domestic market. Although many people may still think that BYD’s brand has always focused on the low-end market, it is a bit unacceptable to suddenly raise the price so much. However, it has to be admitted that this also represents the determination of BYD’s brand development breakthrough. Sometimes car companies just lack such courage and courage, not to mention their own brands that have only risen in recent years.

As for the design and interior part of the dispute, the car brother will not discuss it. Looking forward to whether the brand can set off a tsunami of luxury brands in the future, we can only give time and the market an answer.

Editor /Sugeng

Railway construction helps the poor on the road.

On August 17th, Gao Shou Wang came to the factory early as usual, ready to start a busy day.

He used to be a poverty-stricken household in Cai Jiazhuang Village, Xuanpingbao Township, Wanquan District, Zhangjiakou City, Hebei Province, and now he has a fixed job and income.

"In 2018, I participated in the vocational training funded by the special fund of China Railway 11th Bureau Group in Wanquan Vocational Education Center. Through systematic professional training and assessment, I met the employment requirements of enterprises, successfully entered the factory for employment, and got four or five thousand yuan a month. My life has been improved and guaranteed, and I have got rid of poverty." Gao Shou Wang said.

"There are 18 poor households like him who have achieved employment and poverty alleviation through skills training." According to Luo Dengqiao, deputy secretary of the District Party Committee of China Railway 11th Bureau Group in Wanquan District, "In 2017, China Railway 11th Bureau Group invested 300,000 yuan in vocational and technical training for poor households, and reached an agreement with relevant enterprises to adopt order-based training, achieving employment at home and stable poverty alleviation."

Since 2002, China Railway Construction has undertaken the task of counterpart assistance to Wanquan District of Zhangjiakou City. Zhao Manzhu, vice chairman of Zhangjiakou CPPCC and secretary of Wanquan District Party Committee, said that in the past 19 years, China Railway Construction has not only provided real money, but also dispatched capable cadres, and has successively sent nine cadres to Wanquan District for post. Successive post leaders and resident secretaries have always regarded Wanquan as their second hometown, rooted at the grassroots level, devoted themselves to it, and combined enterprise resources with local conditions in Wanquan District to make advantages docking, which has given strong help to Wanquan’s poverty alleviation cause.

Luodengqiao, a temporary cadre, visited the villagers’ homes.

In 2016, China Railway 11th Bureau Group was appointed by China Railway Construction to undertake the assistance task in this area. After taking office, Luodengqiao, together with relevant departments, planned and implemented a series of poverty alleviation activities under the brand of "Railway Construction Sunshine", and helped the poor people to get rid of poverty and become rich through measures such as consumption poverty alleviation, labor export poverty alleviation, education poverty alleviation and industrial assistance. In May 2019, with the approval of the Hebei provincial government, Wanquan District officially withdrew from the poverty-stricken county sequence, and 220 million people completely took off the poverty hat.

Yang Jiaran is a left-behind child who has good academic performance but doesn’t like to communicate with his friends very much. During the holidays, watching TV and doing homework used to be her whole life. But since 2019, her holiday life has become colorful.

This is because China Railway 11th Bureau Group and Wanquan Youth League Committee set up the "Tiejian Sunshine" Love Aid Fund, which has invested 200,000 yuan successively. With the theme of "Youth Dream Building Action", it will care for left-behind children in rural areas and poor teenagers in rural areas as an important starting point and focus of the Communist Youth League to help the poor, and carry out caring activities such as donating money to help students, helping the poor, giving lessons and caring for them.

Since then, calligraphy, painting, origami, music and dance have become the daily lessons of Yang Jiaran and other children during their holidays.

No matter in study, behavior habit or communication ability, Yang Jiaran has changed greatly. Up to now, they have organized more than 200 returning college students and volunteers from all walks of life to participate in activities in poor mountainous areas in the north, serving more than 650 rural left-behind children and rural poor teenagers, and benefiting more than 200 children from poor families.

China Railway 11th Bureau Group donated to build a farmer’s bookstore in Sunjia Xiaozhuang Village, Wanquan District.

On June 1st this year, the new teaching building of the fourth primary school designed by China Railway 11th Bureau Group with an investment of 800,000 yuan for Wanquan District officially opened its doors to welcome the new students. During the construction of the new school, China Railway 11th Bureau Group also invested 600,000 yuan to build a 168-square-meter science and technology experience room, which became the main popular science promotion center in Wanquan District.

After the completion of the new four primary schools, Luodeng Bridge set its eyes on the old four primary schools, and soon came up with the idea of building a "Railway Construction Sunshine" kindergarten, which was strongly supported by the district party committee and government, China Railway Construction and China Railway 11th Bureau Group. On June 22, 2020, the "Tiejian Sunshine" kindergarten, with a donation of 4.18 million yuan from China Railway Construction and China Railway 11th Bureau Group, started construction smoothly, which will effectively solve the problem of children of migrant workers and ex situ poverty alleviation and relocation population entering the park.

At the same time, China Railway Construction has also made great efforts to donate money to help Wanquan District set up a love aid fund. China Railway 11th Bureau Group and Yuebei Shenwaterworks jointly donated books, schoolbags, school uniforms and other items to Beixintun Primary School and Xinhekou Primary School, further improving the learning conditions of children in northern mountainous areas.

"Every time I receive the’ Tiejian Sunshine’ filial piety pension fund, it is the happiest moment for the old people in the village. Just after the broadcast notice in the village ended, the old people came to the village Committee to collect money. " Sun Jun, secretary of Hongqiangou Village, Beishacheng Township, said: "At first, the villagers were skeptical, fearing that the filial piety payment would be cheated. After repeated propaganda work by village cadres, the cadres took the lead in paying filial piety payment for their parents. Later, everyone realized that this was a good thing for the children to be filial to their parents led by the government."

In order to provide the local elderly with a sense of security, China Railway 11th Bureau Group has successively invested 700,000 yuan to initiate the establishment of the "Tiejian Sunshine" filial piety pension public welfare fund. Through fund-raising activities, signing support agreements, and regularly collecting filial piety payments, towns and villages apply for 10% subsidies according to the monthly filial piety payments, and then summarize the subsidies and filial piety payments and distribute them in cash.

"Tiejian Sunshine" filial piety and old-age care has been fully promoted in 171 villages in the whole region since it was launched in January 2019. This year, 7043 rural elderly people over the age of 65 in the whole region have received 15.345 million yuan of filial piety pension fund. This work carried forward the traditional virtues of filial piety and respect for the elderly, and achieved good social repercussions.

Since 2016, China Railway Construction and China Railway 11th Bureau Group have increased their capital investment year by year, and allocated a total of 11.23 million yuan, providing strong financial support in industrial poverty alleviation, infrastructure construction, improving the appearance of villages and carrying out vocational skills training.

Luodeng Bridge and technicians are discussing the production technology of mineral water.

In order to help local enterprises get out of the development dilemma, China Railway Construction has purchased more than 26 million yuan of "Wanqiquan" mineral water, fresh corn, crushers and other products, and also introduced investors for Yuebei Shenshui Co., Ltd. and signed an investment contract of 30.6 million yuan. In addition, they also take Wantie Trading Co., Ltd. as the leader, increase industrial poverty alleviation efforts, and drive the poor to achieve employment. Since 2018, the company’s sales have reached more than 6 million yuan, and the per capita income of poor households has increased by more than 3,000 yuan.

Walking into Sanlizhuang Village, the beautiful and neat village appearance has doubled the happiness of the villagers. Li Huayi and Zhang Lijun, the first resident secretaries of China Railway Real Estate, give full play to their own advantages, strive for funds and projects in many ways, and do a good job in helping the residents with their hearts and minds. Since 2018, they have won more than 17 million yuan for Sanlizhuang Village and Sunjia Xiaozhuang Village, and implemented infrastructure construction projects such as road hardening, toilet renovation, street lamp installation and village greening, which further improved the village appearance and won high praise from the village.

China Railway 11th Bureau Group purchased the impact crusher and vibrating screen produced by Wanquan Wankuang Machinery Factory for gravel production.

China Railway 11th Bureau Group also gave full play to its resource advantages, actively carried out skills training and labor export, helped Wanquan District to export three labor teams successively, and absorbed more than 200 laborers, with an annual per capita income of 15,000 yuan.

"Poverty alleviation does not take off responsibility, and poverty alleviation does not take off help." Luodengqiao said. Although Wanquan District has been lifted out of poverty, the 11th Bureau of China Railway will start from zero again, improve the long-term mechanism, consolidate the achievements of poverty alleviation, further spread the "railway construction sunshine" all over Wanquan and promote the high-quality economic and social development of Wanquan.

People who like this content also like it.

Original title: "Railway Construction for Poverty Alleviation on the Road |" Railway Construction Sunshine "warms people’s hearts"