In the recently released "2023 China Air Source Heat Pump Industry Development Report", "2023 Central Air Conditioning Market National Report" and "2023 China Central Air Conditioning Industry Development Report" and other industry authoritative reports, Zhongguang Otters is like a bright star, shining in the data ocean. These reports deeply analyze the pattern evolution and trend trend of our country’s HVAC market from different perspectives, and Zhongguang Otters has frequently attracted the attention of the industry with its excellent performance in quality, channels, branding and service.
The report shows that the company’s comprehensive layout in the heat pump field has not only made substantive breakthroughs, but also shown a strong growth trend in sales scale, market share and product innovation, and has become a model representative of the industry. Through these detailed data analysis, we can deeply explore how Zhongguang Otus has moved forward steadily in the fierce market competition with a unique strategic vision and solid execution, successfully shaping the leading image on the "heat pump +" track.
Strengthening product strength and grasping innovative quality are the keys to leading in a number of indicators
It can be seen from the report that in the past year, through in-depth reshaping in quality, Zhongguang Otters has successfully jumped the sales scale of the HVAC category from 300 million to the 500 million head position, and its market share in the multi-unit market of central air-conditioning weight products has also shown a healthy growth trend. This shows that the company has achieved remarkable results in technology research and development, product quality and meeting different market needs.
Zhongguang Otus is well aware that product strength is the core competitiveness and the key for enterprises to lead the market trend and seize industry opportunities. Therefore, Zhongguang Otus continues to pursue the "ultimate" quality, through strengthening Product Research & Development and innovation capabilities, redefining air conditioners with heat pump technology, independently innovating and developing the "heat pump air conditioner" category, and forcibly updating and saving electricity for both cooling and heating, effectively solving the pain points of traditional air conditioners such as slow heating in winter and unstable performance. It has successively launched "Gemini", "X9 Smart Bottle", "X7 Smart Shield" and other products with leading technology and superior performance, and has continuously improved the development and implementation of HVAC basic categories and the layout of heat pump air conditioners, successfully leading the industry standard.
High-tech products are the fundamental guarantee for enterprises to win customer trust, accumulate word-of-mouth, and maintain market competitiveness. They are the key to achieving a breakthrough in the sales scale of the HVAC category, enabling Zhongguang Otters to achieve leadership in a number of performance indicators and establish its leading position in the field of heat pumps and central air conditioning.
Enhancing channel power and achieving deep coverage is the foundation for leaping to the 2 billion yuan echelon
The report shows that the first time in the air source heat pump industry mainstream brand (own brand) domestic sales scale of the first echelon 2 billion yuan or more range. This milestone breakthrough, one of the important driving factors behind it is the in-depth strengthening and effective use of channel power.
Channel construction is a bridge for an enterprise’s products to move from the production end to the consumer market, which is crucial to enhancing market coverage and share. Zhongguang Otus is well aware of this, continues to upgrade the channel "extreme", resolutely implements the concept of "one Zhongguang, one system, one standard", and actively deploys a diversified sales channel network across the country. It has built a distribution system including online e-commerce platforms, offline specialty stores and close cooperation with dealers, new channels such as designers and home improvement, and a multi-level and three-dimensional marketing network such as standardized end point image stores. It has realized a wide coverage from first-tier cities to township markets, ensuring the rapid circulation and market penetration of products.
Up to now, Zhongguang has built a three-dimensional and diversified sales network through strong layout and multi-faceted penetration, which has effectively driven the rapid growth of market share and provided enough confidence for it to leap to the domestic mainstream brand sales scale of air source heat pumps 2 billion yuan or more.
Releasing brand power and telling a good brand story are the foundation for staying at the top of the market
The report shows that the "2023 China Air Source Heat Pump Industry Development Report" shows that in 2023, the overall sales of Zhongguang increased by 40% year-on-year, exceeding the average growth rate of 11.5% in China’s air source heat pump industry. At the same time, Zhongguang is divided into the heat pump professional category, and it is firmly in the mainstream brand camp in the heat pump heating market, the mainstream brand camp in the northern household heating retail market and the commercial heating market.
As a leading brand in the heat pump industry in our country and a recognized big country brand, the stability and continuous rise of its market head position cannot be separated from the in-depth excavation and comprehensive improvement of brand power. Brand power is not only reflected in the technological leadership and excellent quality of products, but also in the comprehensive construction of multiple dimensions such as brand perception building, brand story telling and brand value dissemination.
Zhongguang Otus continues to build the "ultimate" brand, comprehensively upgrade brand perception, enhance brand influence, and actively release brand charm. While orchestrating and implementing a series of brand strategy measures, it tells the story of a big country brand, combines its own development with the national green energy strategy, and carries forward the spirit of China’s intelligent manufacturing. It has effectively enhanced the brand’s social influence and international reputation, laying a solid foundation for its stable industry leading brand position.
Enhancing organizational strength and building a good team are the key to building strong combat capabilities
From the 2023 market report data, the continued leadership of Zhongguang Otters in the heat pump field is also due to its further improvement of "extreme" management, continuous optimization of Zhongguang R & D team, manufacturing team, supply chain team, marketing team and service team.
As a leading brand in the heat pump industry, Zhongguang Otus has demonstrated excellent leadership and execution in improving organizational strength and team building. Through a series of strategic measures and management innovations, it has effectively assembled an efficient, professional and combat-effective team, and has always maintained a high fighting spirit and a positive and enterprising spirit.
At the same time, it attaches great importance to enhancing internal team collaboration and optimizing enterprise management efficiency. By building a high-performance team and management system, it has successfully enhanced the overall organizational strength, provided strong human capital support for enterprise development, and also provided solid internal support and strong combat strength.
Improving service capabilities and optimizing user experience are the guarantee for sustainable growth
As a leading enterprise in China’s heat pump industry, Zhongguang Otters has always regarded improving the ultimate service as an important part of its corporate Strategy and Development. In order to ensure that users get a high-quality and efficient full-service experience, Zhongguang Otters continues to optimize the service system from multiple dimensions, strengthen the service team building, build a perfect after-sales services network, and deepen user experience management.
At present, Zhongguang Otus has established a complete service center channel network across the country, equipped with professional service personnel + special spare parts for heat pumps + after-sales service outlets + closed-loop after-sales service centers for after-sales services vehicles, and continuously strengthen regular professional after-sales services training for dealers and after-sales service personnel across the country. Zhongguang Otus will provide a complete set of services throughout the three major service systems of pre-sales, after-sales and after-sales, continuously optimize the service process, and formulate personalized service plans for different product categories. It not only focuses on product installation and maintenance, but also emphasizes preventive maintenance to establish industry service benchmarks.
All-round, high-quality service support has ensured the improvement of user satisfaction, effectively promoted the sustainable and healthy growth of enterprise performance, and laid a solid foundation for future market expansion and brand deepening.
In the face of the arrival of the new era, Zhu Jianjun, chairperson of Zhongguang Electric Appliance Group, pointed out that the future market must be a comprehensive competition from width to depth. On the basis of adhering to the five-dimensional reshaping, Zhongguang needs to further accurately reshape "work effectiveness", "professionalism and skill improvement", "work standard", "brand precipitation", etc., with data and performance as the core, result-oriented, ride the wind and waves, and write a more brilliant chapter in the field of heat pumps in China and even the world.
