标签： 西安耍耍网

Beauty sales are still recovering, but the beauty collection store has been on fire again.

　　There are new players in the offline new beauty collection store.

　　According to IT Orange News, COCOKUMO Coco Maiku, a beauty collection store, recently won tens of millions of angel rounds of strategic investment, which was exclusively invested by Hangzhou Zheheng Industrial Co., Ltd. According to Tianyancha, Coco Kumar is subordinate to Hangzhou Panding Power Technology Co., Ltd., which has been established for less than two and a half years. Coco Kumar has only opened one store in Hangzhou at present, which is located in the street shop of the clothing market.

　　Judging from the live video in Little Red Book, the display of Coco Kumai’s goods is more like a discount sale, lacking the decoration features of "online celebrity punch card" in several beauty collection stores that were popular before. At the same time, Coco Kumai is still looking for franchisees, obviously focusing on the strategy of low price and extensive shop.

　　However, in official website, WeChat WeChat official account and other public channels, Coco Kumar said that there are many international brands such as Chanel Chanel, Dior Dior, La Mer Sea Blue Mystery, SK-II, Armani Armani, etc., and these big brands rarely choose to cooperate with dealers, even if they cooperate, they will strictly control the channels to keep the price under control.

　　At present, many beauty collection stores will purchase goods from the above-mentioned well-known brands to maintain the richness of supply, mainly from overseas counters, department stores, bonded warehouses and other third-party shopping channels. This has led to disputes between beauty collection stores and consumers because of the authenticity of goods.

　　In addition to Cocoa Maiku, Pellet Group, which focuses on incubating and operating online beauty brands, has also begun to expand its business in offline channels. Interface fashion found that Addme, a brand of beauty collection store under Pellet Group, opened a store in Beijing and two stores in Zhengzhou.

　　Source: addme WeChat WeChat official account

　　The brands of online shopping malls are UNNYCLUB Youyi, RNW Ruwei, auou Aiyu and other own brands. Previously, these brands only did marketing and sales online, and the extension of Addme with the brand online is more like a test of water.

　　Different from the lively scene when new beauty collection stores such as Harmay Plum and Haydon Black Hole stood at the investment outlet, the start of these new brands was obviously more cautious and low-key.

　　The epidemic has repeatedly brought a lot of changes to the offline retail format, and some beauty collection stores that used to be entrepreneurial stars have rapidly declined in just one year.

　　The "HAYDON Black Hole", once regarded as the apprentice of HARMAY’s plum blossom, was established at the end of 2020, and soon after it was established, it was obtained from Gao Ling.A round of financing invested by Tencent. The following year, HAYDON Black Hole announced the completion of the $100 million A+ round of financing, with a post-investment valuation of about $1 billion.

　　However, almost all of HAYDON Black Hole’s 20 stores are closed now, except for the flash discount stores located in Wuxi Yueshang Outlets and Guangzhou Zhengjia Guangzhou Plaza. In addition, the official micro-signal of HAYDON black hole,No. and other updates will also stay at the end of 2022, and the online WeChat applet mall will no longer operate.

　　Another brand that has disappeared is ONLY WRITE alone. Starting from the sinking market, the solo writing with the beauty blind box as the drainage means won two rounds of financing in 2021.

　　Nowadays, there are almost no stores that are still operating, and the online social media accounts have already stopped at the end of 2022. It is worth mentioning that Zhou Jianlei, the founder of the independent brand, started his business early, and the Orange Beauty Collection Store is still open. Obviously, its channels have been contracted, and the supply chain resources have been migrated to the more mature Pi batch that was founded earlier.

　　Nowadays, after the difficult year of 2022, the common point of those beauty collection stores that are still strong is to occupy a favorable store location, have a stable supply chain and cooperative brands.

　　For example, HARMAY Huamei represented many overseas minority brands, and after purchasing Kevyn Aucoin, the eponymous brand founded by Hollywood professional makeup artists in the United States, it successively invested in French natural plant skin care brand Graine de Pastel and domestic skin care brand PMPM.

　　Although the number of WOW COLOUR stores has halved in two years, until the beginning of 2022, the number of its stores nationwide is about 130, but WOW COLOUR customs clearance has been strengthened with orange blossom, book by book, Ximuyuan andAnd other domestic brands, consolidated the differentiated characteristics of its domestic makeup, and extensive channel network andAbility is still a bargaining chip when negotiating with new online brands.

　　By the end of 2022, The Colorist, a brand of beauty collection store under KK Group, which is in IPO, has more than 200 stores. according toAccording to a recent report, by the end of 2021, there were nearly 250 stores in China’s beauty trend retail market, ranking third with a market share of 1.3%. Except for the number one brand, which dominates with a market share of 14%, the market share of other beauty retail brands is below 5%.

　　This means that the beauty retail market is still relatively scattered, and new brands have opportunities to come in, but it is not easy to become bigger and stronger.

＂Four Measures＂ in Simao District to Promote the Safety Supervision of Fireworks and Firecrackers in a Smooth and Orderly Way


　　The Spring Festival is approaching, and fireworks and firecrackers are in the peak season of sales and operation. In order to comprehensively strengthen the safety supervision of fireworks and firecrackers and establish a safe, standardized, stable and orderly fireworks and firecrackers operation order. The Emergency Management Bureau of Simao District, Pu ‘er City, combined with the actual situation of fireworks and firecrackers in the peak season, highlighted four measures, promptly investigated the hidden dangers of security loopholes, made up for the shortcomings, and did a good job in the safety management of fireworks and firecrackers.

　　Plan and deploy in advance and lay a good "vaccination" for responsibility.The Emergency Management Bureau of Simao District makes reasonable planning and auditing for the retail outlets in villages and towns in advance, and makes scientific and standardized distribution. Organize employees of fireworks and firecrackers retail license to participate in safety knowledge training in advance, and include those who pass the examination in the audit scope of handling retail business license, which further strengthens the safety subject responsibility of fireworks and firecrackers retail employees, effectively improves safety awareness, safety skills and management level, and ensures that employees are certified to work.

　　Make a work plan and build a "cornerstone" of responsibility.According to the actual work, the safety situation of fireworks and firecrackers was analyzed and judged in a timely manner, and the Implementation Plan for Safety Supervision of Fireworks and Firecrackers in Simao District was formulated, which clarified the work measures and requirements such as the functions and responsibilities, supervision time and linkage mechanism of leading institutions and member units. We will comprehensively carry out safety supervision in all aspects of storage, operation and transportation of fireworks and firecrackers, and compact the responsibilities of "territories, departments, enterprises and business households" to form a safety supervision responsibility network for fireworks and firecrackers vertically and horizontally, leaving no dead ends, and resolutely prevent fireworks and firecrackers from happening.

　　Strengthen the investigation of hidden dangers and weave a "protective net" for safety.Through joint inspection, departmental inspection, territorial inspection, enterprise self-inspection, etc., inspections were carried out around key retail areas such as Yixiang Town, Munaihe River and key places around schools, urban villages and suburban junctions, and law enforcement inspections were carried out on suspected illegal retail places. Focus on checking whether the retail stores of fireworks and firecrackers have excessive sales, prohibited and illegal products, whether they store fireworks and firecrackers outside the business premises specified in the license, whether they store fireworks and firecrackers in excess of the amount specified in the license, and whether they are equipped with fire-fighting equipment and safety warning signs as required. At present, 2 wholesale enterprises, 2 fireworks warehouses and 21 retail households have been inspected, and 11 potential safety hazards have been found. In the course of carrying out the work, enterprises are required to rectify the potential safety hazards in time, and the business households have been publicized and investigated for safety knowledge, which has formed an effective deterrent and ensured the orderly and standardized operation of fireworks and firecrackers.

　　Strict law enforcement inspection to stimulate the "new kinetic energy" of governance.We will continue to maintain the high-pressure situation of cracking down on illegal activities, carry out joint law enforcement actions in conjunction with public security, market supervision and other departments, resolutely crack down on all kinds of illegal activities such as unlicensed operation and over-storage, and focus on the illegal activities in the operation, storage and transportation of fireworks and firecrackers in combination with clues reported by the masses, and thoroughly investigate and verify the clues of each case involving fireworks and firecrackers to ensure the effective elimination of potential safety hazards. Investigate the illegal acts found out and completely cut off the interest chain of illegal acts. At present, 9 illegal shops have been investigated and dealt with, and the value of unlicensed fireworks and firecrackers is more than 30 thousand yuan.

　　Contributed by Simao District Rong Media Center

＂Changsha Nightlife＂ held a life stream of college students watching movies and moved the audience.


1905 movie network news Produced by, producer, screenwriter and director, starring,,,,, Wu Jun and Luo Gang, the film starring,, and friendship officially landed on the national big screen on April 28th. As the film with the most humanistic characteristics in May 1st this year, Nightlife in Changsha has gained wide resonance with its fireworks narrative, romantic temperament and healing style since its release, and its reputation ranks first among 18 May 1st new films.

A few days ago, "Changsha Nightlife" held a movie-watching activity for college students in Changsha, which was well received. Enthusiastic college students praised the real Changsha nightlife in Zhang Ji’s lens as full of texture, and even said that the unique four groups of characters were very attractive. Zhang Ji, the director, adopted a more life-oriented writing style in the film. Every scene contains small drama entanglements and details, and tells the stories of ordinary people in Changsha, a lively and hot city, with warm and delicate narrative techniques, bearing infinite fireworks and human feelings in "One Night in Changsha".


The real resonance of fireworks in Changsha touched Hunan audience with emotional temperature.

"Nightlife in Changsha" focuses on ordinary and warm people in Changsha, with the taste of the city streets at night as the bottom and the warmth of healing as the overall tone, and interprets the life in Changsha through the perspective of small people and multi-dimensional emotional pattern. Family, friendship and love run through it and blend into the night in Changsha. This is not only a night in Changsha, but also a night spent by every ordinary person in China.

As a native of Hunan, Zhang Ji admits that Nightlife in Changsha is a film dedicated to his hometown. The film also gathered a group of Hunan masters to cheer together to help out. YIN FANG, LAY, Luo Gang and Liao Fan are all authentic Changsha people, while Zhang Jingyi, Wu Jun and Ahu、Yue are all Hunan actors. Zhang Ji, the director, chose Changsha as the background of his first film creation, which came from his own emotional motivation as a Hunan native. In the whole creative process of the film, he also abandoned the traditional creative mode and made the film "a little personalized and regional". In addition, many Changsha dialects in the film have also resonated deeply with Hunan audiences. Director Zhang Ji also said that the language in the film also represents the development of the city. Actors from different regions use different dialects, making Changsha, a vibrant city, more diverse, more open and more inclusive.


Nightlife shows different urban customs and brings new experiences to the national audience.

The film "Nightlife in Changsha" was filmed at night. In addition to the unique night scene of Changsha, the audience was deeply impressed by the beautiful night scene of Xiangjiang River and the vibrant night market culture in the camera, and thanked the director for letting the national audience enjoy this unique "Changsha Wonder".

In order to create this film, Zhang Ji specially arranged a period of time to travel to Changsha to collect wind and immerse himself in the city. When he strolled to liberate the west at 1 am, he was deeply shocked by the enthusiasm and freedom shown by the young people on the road, and he felt the vitality of every ordinary person who loves life and is ready to rush to tomorrow in the night. The crew started at five or six o’clock in the evening every day for 32 nights, and finished at six o’clock in the morning the next day, because the film had to be presented at night. However, through this shooting, all the masters have a new experience of Changsha, and it is the interweaving of night and day in Changsha that produces the unique charm of the city.


The director talked about shooting interesting scenes. LAY Zhang Jingyi gave a performance.

As a special performance of this film, LAY’s performance surprised many audiences, and everyone said that his true colors in Changsha Yazi were too substitutive. LAY plays the talk show actor He An, and the bond between her parents is touching. Director Zhang Ji said at the exchange site that it is the authentic Changsha dialect and talk show scenes in LAY that show the charm of the role 120%.

In addition, many viewers were moved by Xixi (Zhang Jingyi)’ s bravery and frankness, and director Zhang Ji also shared the interesting stories during the filming. When filming the scene of Zhang Jingyi singing in downtown, even though she was recognized by the audience at the scene, she broke her tension. "I feel that this character is like He Xixi, and she seems to leave the city the next day naively, and this unique sneak shot scene is also because" after the barriers between actors and audiences are broken, this kind of life-style film is more unique ".


The first film starring Changsha detonated the soul of Star City Group.

As a film starring Changsha, Nightlife in Changsha won unanimous support from Changsha people as soon as it appeared. Changsha, online celebrity, which was in a terrible fire, finally got its own movie, which ignited the pride of many Changsha people in their hometown.

The film runs through the "feelings of Changsha" from beginning to end, not only the familiar scenes in the streets and lanes, the spicy and delicious Hunan dishes on the table, the blurted Changsha dialect, but also the music of the film is full of Changsha’s unique charm. The opening song "Xiangjiang River Water" is a high-burning explosion field, and LAY rap in Changsha dialect to express the pride of Changsha people; The theme song "Sender Changsha" sung by Bird, Land Rover and Ahu、Yue is like an emotional letter written by Changsha to everyone, full of the warmth and tolerance of this city, which makes many migrant workers cry after listening to it; The propaganda song "Life is too short to have another bowl" sings Changsha’s spiritual temperament and attitude towards life through rice noodles, the most familiar food in Changsha. At the premiere event in Changsha, many old Changsha people couldn’t hide their excitement. They recounted the authentic details of Changsha in the movie, such as the old serving rule of "No fish in the sixth bowl", the sound of the Hunan nursery rhyme "Moon Baba" … Some young people who just arrived in Changsha said that they finally understood "why Changsha is a city with such a strong sense of happiness" after watching the movie, saying that they had "seen the movie". Nightlife in Changsha makes the soul of Changsha Youth League more and more "off the charts". Many Changsha audiences and even Hunan audiences spontaneously went to the short film barrage released by the film to wave flags and shout for Changsha, support their hometown together, and call friends to support their hometown movies.