Office of the Central Cyber Security and Informatization Committee of the Ministry of Agriculture and Rural Affairs on Printing and Distributing the Digital Agriculture and Rural Development Plan (201

Notice of the Office of the Central Cyber Security and Informatization Committee of the Ministry of Agriculture and Rural Affairs on Printing and Distributing the Digital Agriculture and Rural Development Plan (2019-2025)
Nongguifa "2019" No.33

All provinces, autonomous regions, municipalities directly under the central government and cities under separate state planning (agriculture and animal husbandry) departments (commissions and bureaus), network offices, agricultural and rural bureaus of Xinjiang Production and Construction Corps, and network offices:

In order to implement the Opinions of the Central Committee of the Communist Party of China and the State Council on Implementing the Rural Revitalization Strategy, the Rural Revitalization Strategic Plan (2018-2022) and the Outline of the Digital Rural Development Strategy, and accelerate the precision of agricultural and rural production and management, intelligent management services, and digital rural governance, the Ministry of Agriculture and Rural Affairs and the Office of the Central Cyber Security and Informatization Committee have formulated the Digital Agricultural and Rural Development Plan (2019-2025), which is now issued.

Office of Central Network Security and Informatization Committee of Agriculture and Rural Affairs Department

December 25, 2019

Digital Agriculture Rural Development Plan (2019-2025)

Catalogue

I. Development situation 5

(A) development effectiveness 5

(B) Development Opportunities and Challenges 7

Second, the general idea 8

(1) Guiding ideology 8

(II) Basic Principle 9

(III) Development Goal 10

Iii. Building a Basic Data Resource System 10

(A) the construction of agricultural natural resources big data 10

(2) Building Big Data of Important Agricultural Germplasm Resources 11

(3) Building rural collective assets big data 11

(D) Building rural homestead big data 11

(V) Improve the big data of farmers and new agricultural business entities 12

Fourth, accelerate the digital transformation of production and operation 12

(A) planting information 12

(B) intelligent animal husbandry 13

(C) the wisdom of fisheries 13

(D) Digitalization of seed industry 14

(V) Diversification of new formats 14

(six) the whole process of quality and safety control 15

V. Promoting the digital transformation of management services 15

(A) to establish and improve the agricultural and rural management decision support technology system 15

(2) Improve the monitoring and early warning system for the whole industrial chain of important agricultural products.

(C) the construction of digital agriculture and rural service system 16

(D) the establishment of rural human settlements in ambient intelligence monitoring system 17

(E) Building rural digital governance system 17

Vi. Strengthening innovation in key technologies and equipment 18

(A) to strengthen the key common technology research 18

(B) Strengthening the advanced layout of strategic cutting-edge technologies 18

(3) Strengthening the application and demonstration of technology integration 19

(D) to speed up the development and application of agricultural artificial intelligence 19

Vii. Strengthening the construction of major engineering facilities 20

(A) National Agricultural and Rural Big Data Center Construction Project 20

(II) Construction Project of Integrated Observation System of Sky and Earth in Agriculture and Rural Areas 21

(C) National Digital Agriculture and Rural Innovation Project 22

VIII. Safeguards 24

(A) to strengthen organizational leadership 24

(B) increase policy support 25

(3) Strengthening the management of data acquisition 25

(D) Strengthening the support of scientific and technological talents 26

I. Development situation

(A) Development effectiveness

Since the 18th National Congress of the Communist Party of China, the CPC Central Committee and the State Council have attached great importance to the construction of digital agriculture and rural areas, and made a series of major deployment arrangements, such as implementing big data strategy and digital rural strategy, and vigorously promoting "internet plus" modern agriculture. All regions and departments have conscientiously implemented and vigorously promoted the application of digital technology in agriculture and rural areas, and achieved remarkable results.

Digital technology and agricultural and rural areas are accelerating integration. The digitalization of industry has been rapidly promoted, digital technologies such as intelligent perception, intelligent analysis and intelligent control have been accelerated to penetrate into agriculture and rural areas, the construction of big data in agriculture and rural areas has been deepened, the market monitoring and early warning system has been gradually improved, platforms such as traceability of agricultural product quality and safety, basic data of agricultural and veterinary drugs, market information of key agricultural products and direct reporting of new agricultural business entities have been built and used, the construction of single-variety big data has been fully launched, and the construction of big data in seed industry and agricultural technology services has achieved initial results.

New industries and new formats are emerging. E-commerce of agricultural products is booming. In 2018, the online retail sales of agricultural products nationwide reached 554.2 billion yuan, accounting for 9.8% of the total transaction volume of agricultural products. Big data service products based on agricultural products e-commerce and agricultural remote sensing have been continuously enriched, and digital industrialization has been innovated and developed. New formats and models such as customized agriculture, creative agriculture, adopted agriculture and cloud farm are in the ascendant, the rural sharing economy is gradually emerging, and the socialized agricultural service of "internet plus" is accelerated. In 2018, the proportion of agricultural digital economy in agricultural added value reached 7.3%.

The ability of scientific and technological innovation has been continuously improved. The National Engineering Technology Research Center in the field of digital agriculture, the agricultural information technology and agricultural remote sensing discipline group, and the National Smart Agriculture Innovation Alliance have been built one after another, and the construction of smart agriculture laboratories and digital agriculture innovation centers has been accelerated. Agricultural Internet of Things, data science, artificial intelligence and other related majors are generally established in colleges and universities. The construction of digital agriculture standard system has been accelerated, and a number of national and industrial standards such as agricultural Internet of Things application services, perceptual data description and basic specifications of sensing equipment have been introduced one after another. With independent intellectual property rights, sensors, unmanned aerial vehicles, agricultural robots and other technologies are developed and applied, and the agricultural information acquisition technology integrating satellite remote sensing, aerial remote sensing and ground Internet of Things is becoming more and more mature. The agricultural machinery operation monitoring technology based on Beidou automatic navigation has made an important breakthrough and is widely used in wheat cross-regional harvesting.

Facilities and equipment conditions have improved significantly. The proportion of optical fiber access and 4G access in administrative villages in China is over 98%, and the goal of the national "Thirteenth Five-Year Plan" is achieved ahead of schedule, and the proportion of broadband access in poor villages is over 94%. There are 29.2 computers and 246.1 mobile phones for every 100 households in rural areas. The application system of agricultural remote sensing, navigation and communication satellites was initially established, and the high-resolution remote sensing satellite "Gaofen-6" suitable for agricultural observation was successfully launched. The monitoring facilities of the Internet of Things have been accelerated, and the cumulative area applied to subsoiling and soil preparation of agricultural machinery has exceeded 150 million mu.

The policy support system was initially established. Documents such as the "Thirteenth Five-Year Plan" for the development of agricultural and rural informatization, the "internet plus" three-year action plan for modern agriculture, and the implementation opinions on the development of big data in agricultural and rural areas were released, and a policy system for the construction of digital agriculture and rural areas was initially established. The implementation of the project of information entering villages and households has covered 26 provinces, and one third of the administrative villages in the country have established the Yi Nong Information Society. In-depth promotion of digital agriculture construction pilot, agricultural and rural big data pilot, and national Internet of Things application demonstration has created a number of typical models that can be replicated and promoted. A series of supporting policies have been issued in various localities in light of the actual situation, actively promoting the intelligentization of agricultural production, the new mode of online marketing and information management services.

(B) Development opportunities and challenges

The digitalization of agriculture and rural areas is the digitalization of agricultural elements such as organisms and environment, agricultural processes such as production and management, and rural governance. It is a profound revolution. Looking forward to the future, digital agriculture and rural development will usher in a rare opportunity. From an international perspective, a new round of global scientific and technological revolution and industrial transformation is in the ascendant, and the application of new generation information technologies such as Internet of Things, Zhilian.com, big data and cloud computing has been accelerated, which has profoundly changed the production and lifestyle, triggered profound changes in the economic structure and industrial form, and formed a general consensus on developing the digital economy. Big data has become a basic strategic resource, and a new generation of artificial intelligence has become an innovation engine. The major developed countries in the world regard digital agriculture as their strategic focus and priority development direction, and have successively introduced strategies such as "Big Data Research and Development Plan", "Agricultural Technology Strategy" and "Agricultural Development 4.0 Framework" to build a new round of industrial revolution and new advantages. Domestically, the CPC Central Committee and the State Council attached great importance to network security and informatization, vigorously promoted the construction of digital China, implemented the strategy of digital countryside, and accelerated the process of 5G network construction, which provided a strong policy guarantee for the development of digital agriculture and countryside. Informatization has developed simultaneously with new industrialization, urbanization and modernization of agriculture and rural areas, the digital gap between urban and rural areas has been bridged rapidly, and the inclusive effect of digital technology has been effectively released, which has provided a strong impetus for the development of digital agriculture and rural areas. China’s agriculture has entered a new stage of high-quality development, the rural revitalization strategy has been implemented in depth, and agricultural and rural areas have accelerated the transformation of development mode, optimized development structure and changed growth momentum.It provides a broad space for the digitalization of agricultural and rural production, operation and management services.

However, it should also be noted that the overall development of digital agriculture and rural areas lags behind and faces many challenges. The development foundation is weak, the data resources are scattered, the ability to obtain data from the integration of space and land is weak, and the coverage rate is low. The construction of big data for the whole industrial chain of important agricultural products and the basic data resource system for agriculture and rural areas has just started. Insufficient innovation ability, lagging research and development of key core technologies, lack of special sensors for agriculture, and poor adaptability of agricultural robots and intelligent agricultural machinery and equipment. Compared with medicine and other fields, the application of digital research in agriculture and rural areas is obviously lagging behind. The level of rural digital governance is low, and there is still a big gap compared with cities. Digital industrialization lags behind, data integration and sharing are insufficient, and development and utilization are insufficient. The proportion of digital economy in agriculture is far lower than that in industry and service industry, which has become a prominent shortcoming in the construction of digital China.

According to comprehensive judgment, the current and the "14th Five-Year Plan" period are important strategic opportunities to promote the digitalization of agriculture and rural areas. We must conform to the trend of the times, seize development opportunities, speed up the popularization and application of digital technology, vigorously enhance digital productivity, seize the commanding heights of digital agriculture and rural areas, promote the high-quality development of agriculture and the comprehensive revitalization of rural areas, and let farmers share the development dividend of digital economy.

Second, the general idea

(A) the guiding ideology

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will fully implement the spirit of the 19th National Congress of the Communist Party of China and the 2nd, 3rd and 4th Plenary Sessions of the 19th National Congress, make efforts to build a basic data resource system in accordance with the overall deployment of implementing digital China strategy, rural revitalization strategy and digital rural strategy, with industrial digitalization and digital industrialization as the main development line, digital technology and deep integration of agriculture and rural economy as the main direction, and data as the key production factor. Strengthen the construction of digital production capacity, speed up the digital transformation of agricultural and rural production, operation and management services, strengthen the innovation of key technologies and equipment and the construction of major engineering facilities, promote the interconnection and open sharing of government information systems and public data, comprehensively improve the level of intelligent production, networked operation, efficient management and convenient service in agricultural and rural areas, lead and drive agricultural and rural modernization with digitalization, and provide strong support for realizing comprehensive rural revitalization.

(2) Basic principles

-make overall plans and advance in an orderly manner. Facing the main battlefield of modern agricultural construction, we should grasp the new development trend of digital economy and information technology, strengthen the top-level design, adjust measures to local conditions, make key breakthroughs and advance step by step, and explore the development model of digital agriculture and rural areas with China characteristics.

-data-driven, inclusive sharing. Taking resource integration and data sharing as ways, we will promote data fusion, mining and application, build a sharing platform, realize agricultural and rural data interconnection, resource co-construction and sharing, and business collaboration, and give birth to new digital agriculture and rural industries, new models and new formats, so that farmers can have more sense of gain and happiness.

-innovation-oriented and application-oriented. Facing the major needs of agricultural and rural development, we will focus on the "stuck neck" technology of digital agriculture and rural areas, vigorously promote independent innovation and collaborative research, strengthen pilot demonstration and integrated application, and improve the level of agricultural production and management intelligence and rural governance modernization.

-multi-party participation and joint efforts. We will improve the coordinated promotion mechanism of government guidance, market leadership and social participation, give play to the core driving role of Internet enterprises and agricultural information enterprises, encourage farmers and new agricultural business entities to participate extensively, and form a co-construction pattern in which multiple entities participate.

(3) Development goals

By 2025, important progress will be made in the construction of digital agriculture and rural areas, which will strongly support the implementation of the digital rural strategy. The data collection system of agriculture and rural areas has been established and improved, and the integrated observation network of the sky and the ground, the basic data resource system of agriculture and rural areas and the cloud platform of agriculture and rural areas have been basically completed. The integration of digital technology with agricultural industrial system, production system and management system has been accelerated, the digital transformation of agricultural production and management has made remarkable progress, the digital level of management services has been significantly improved, the proportion of agricultural digital economy has been greatly improved, and the rural digital governance system has been improved day by day.

Third, build a basic data resource system

(A) the construction of agricultural natural resources big data

Using data such as registration of rural land contractual management right, demarcation of permanent basic farmland, storage of high-standard farmland on the map, investigation and monitoring of cultivated land quality, delineation of grain production functional areas and important agricultural products production protection areas, and filing of protected agricultural land, we will build a database of basic information on cultivated land and form big data such as ownership, area, spatial distribution, quality and planting type of basic plots. Conduct surveys on the spatial distribution of fishery waters, fishing boats, fishing ports and fishery navigation marks, and form big data on fishery water resources covering inland waters and important sea areas and fishing grounds around the world.

(2) Building Big Data of Important Agricultural Germplasm Resources

Relying on the unified national seed industry big data platform, we will build a national database of important agricultural germplasm resources, draw a national distribution map of agricultural germplasm resources, and promote digital dynamic monitoring and information supervision and management of crop, livestock, poultry, aquatic products, microorganisms and other germplasm resources. Carry out accurate identification and evaluation of plant and animal phenotypes and genotypes, deeply explore excellent germplasm and genes, and build a molecular fingerprint library to provide big data support for variety breeding, industrial development and industry supervision.

(3) Building big data of rural collective assets

The establishment of collective assets registration, storage, use, disposal and other management electronic ledger, promote the digitalization of rural collective assets information. Collect data on assets verification, property right system reform, registration and coding of collective economic organizations, financial management of collective assets, and build big data on rural collective assets nationwide. Promote the digitalization of national agricultural reclamation assets management and strengthen the supervision over the possession, use, income and disposal of state-owned agricultural assets.

(D) Building big data of rural residential land

Based on the third national land survey, satellite remote sensing and other data information, combined with the registration and certification of the right to use the homestead integrated with real estate, the investigation of the utilization status of rural homesteads and rural houses, the national rural homestead database is constructed, covering the information of homestead units, spatial distribution, area, ownership, restrictions and utilization status. We will promote the informatization construction of homestead distribution, approval, circulation, utilization, supervision and statistical investigation, and improve and update basic data in a timely manner.

(5) Improve the big data of farmers and new agricultural business entities.

Based on the rural land contractual management right confirmation registration database, combined with agricultural subsidies, input supervision, new agricultural business entity information direct reporting, family farm directory and other systems, in accordance with the way of "unified deployment at ministerial level, agricultural business entities reporting at one time, multi-level and multi-party sharing and utilization", the basic data of business entity identity, employment, production management, subsidy issuance, supervision and inspection, input use, training and marketing and other information will be improved and gradually realized.

Fourth, accelerate the digital transformation of production and operation

(A) planting information

Accelerate the development of digital agriculture, dynamically monitor the planting type, planting area, soil moisture, crop growth and disaster situation of important crops by means of satellite remote sensing, aerial remote sensing and ground Internet of Things, release early warning information in time, and improve the informationization level of planting production management. Accelerate the construction of agricultural pest monitoring network and digital plant protection defense system to realize intelligent identification and digital prevention and control of major pests and diseases. Build a digital garden, promote the integrated application of intelligent perception, intelligent analysis and intelligent control technology and equipment in field planting and facility gardening, build an environmental control, precise application of water, fertilizer and medicine, precise planting, intelligent operation and scheduling monitoring of agricultural machinery, and intelligent grading and decision-making system, develop intelligent "workshop agriculture" and promote intelligent management of planting production and operation.

(B) intelligent animal husbandry

Build a digital breeding pasture, promote the intelligent transformation of equipment such as ventilation and temperature control, air filtration and environmental awareness in livestock and poultry houses, integrate and apply digital equipment such as electronic identification, accurate feeding and livestock manure treatment, accurately monitor the number of inputs and outputs of livestock and poultry breeding, and realize the monitoring and accurate feeding of livestock and poultry breeding in ambient intelligence. Accelerate the application of intelligent monitoring technology of individual signs, and strengthen the accurate diagnosis, early warning, prevention and control of animal diseases. Promote the direct reporting of data from farms (slaughter, feed, veterinary drug enterprises, etc.), and build a dynamic database of "one yard for one farm (enterprise) and one standard for one animal (poultry)" to realize the interconnection of information in all aspects of animal production, circulation and slaughter. Accelerate the construction of a digital dairy cloud platform.

(C) the wisdom of fisheries

Promote smart aquaculture, build an aquaculture production and management system based on the Internet of Things, promote the popularization and application of digital technologies and equipment such as real-time monitoring of water environment, accurate feeding of bait, disease monitoring and early warning, control of circulating water equipment, automatic lifting control of cages, and drone cruising, and develop digital fishing grounds. Focusing on the national marine pasture demonstration area, we will promote the construction of a visual, intelligent and information system for marine pastures. Vigorously promote the application of Beidou navigation technology and Tiantong communication satellite in marine fishing, speed up the construction of digital communication base stations, and upgrade and transform marine terminals and digital fishing equipment such as satellite communication, positioning navigation and anti-collision of fishing boats. Strengthen the basic research on digital technology of offshore fishing, improve the information collection and analysis ability of offshore fishing resources development and utilization, and promote the application of video surveillance of offshore fishing boats. Develop the networking of fishing vessels, promote the intelligent navigation, operation and control of fishing vessels, and build a comprehensive fishing port management system covering fishery law enforcement, fishing vessel entry and exit reports, electronic fishing logs, traceability of catches, dynamic monitoring of fishing vessels and video monitoring of fishing ports.

(D) Digitization of seed industry

Accelerate the research and development and in-depth application of big data in seed industry, establish information capture, multi-dimensional analysis and intelligent evaluation models, carry out intelligent data mining and analysis covering the whole chain of seed industry such as scientific research, production and management, and build an intelligent service platform. According to the needs of commercial animal and plant breeding, the technology and equipment for obtaining phenotypic information of animals and plants are developed and popularized, and the Qualcomm quantity of massive phenotypic character data is obtained. Strengthen the development and identification of resources, establish and improve the gene database and phenotype database of variety resources, and provide support for deep gene mining. Combined with the digital intelligent breeding auxiliary platform, data such as genomics, proteomics and phenotypes are mined, and an optimized breeding scheme for directional target traits is formulated, so as to accelerate the transformation from "empirical breeding" to "precise breeding" and gradually realize customized design breeding. Make overall use of production and business license, production filing and sky-ground integrated monitoring means, accelerate the application of digital technology in seed production base, breeding livestock and poultry farm, aquatic seed farm and trading market supervision, and improve the intelligent supervision level of seed industry. Open up the horizontal connection of databases, provide "one-stop" comprehensive query and business handling of seed industry data, technology, services, policies and laws, optimize the function of mobile APP of national seed industry big data platform, and promote the innovation of seed industry service model.

(E) Diversification of new formats

Encourage the development of new Internet-based formats such as crowdfunding agriculture and customized agriculture, and innovate and develop network business models such as shared agriculture and cloud farms. Deepen the comprehensive demonstration of e-commerce in rural areas, implement the "internet plus" project of agricultural products leaving the village and entering the city, promote artificial intelligence and big data to empower rural physical stores, and comprehensively open up online and offline marketing channels for agricultural products. Encourage the development of intelligent leisure agriculture platform, improve the digital map of leisure agriculture, guide rural tourism demonstration counties and beautiful leisure villages (fishing villages and farms) to carry out online business, and promote new business models such as public participatory evaluation, digital creative roaming and immersive experience. Promote cross-industry and cross-domain data integration and service expansion, deeply develop and utilize data resources such as agricultural production, market transactions and agricultural inputs, promote business models such as credit, insurance and supply chain finance based on big data, and innovate service methods such as supply and demand analysis, technology promotion and product marketing.

(VI) Whole process of quality and safety control

Promote the standardization of agricultural products production, formulate key standards such as classification and grading of agricultural products, and promote the construction of agricultural products information standard system throughout the industrial chain. Promote the identification of agricultural products, and guide the production and operation entities to add quality certification, product name and place of origin, trademark and brand identification to the agricultural products listed for sale. Promote the traceability of agricultural products, improve the national agricultural product quality and safety traceability management information platform, establish a certificate system for edible agricultural products, promote the information supervision of agricultural product quality and safety, and establish a linkage mechanism between traceability management, risk early warning and emergency recall. We will generally implement the purchase card system for farmers’ agricultural materials, and strengthen the filing and management of agricultural materials business entities. Collect data on production and operation, supervision and inspection of seeds (seedlings, breeding livestock and poultry), pesticides, fertilizers, feeds, veterinary drugs and other data, and construct a county-based input supervision traceability and data collection mechanism.

V. Promoting the digital transformation of management services

(A) establish and improve the agricultural and rural management decision support technology system.

Relying on the basic data resource system of agriculture and rural areas, we will build a big data platform for agriculture and rural areas, use technologies such as big data analysis, mining and visualization, establish relevant knowledge bases and model bases, and develop functional modules such as planting, animal husbandry and veterinary, fishery and fishery administration, supervision and management, science and technology education, resources and environment, international cooperation, government administration, statistical reporting and rural social undertakings, so as to provide market early warning, policy evaluation, supervision and law enforcement, resource management, public opinion analysis and rural governance.

(2) Improve the monitoring and early warning system for the whole industrial chain of important agricultural products.

Strengthen the production and market monitoring of important agricultural products, strengthen the real-time collection and monitoring of production data, guide and encourage Tiantou market and wholesale market to conduct transactions by electronic settlement, promote the real-time collection and interconnection of information on trading links in key markets such as agricultural products wholesale market, supermarkets and e-commerce platforms, and build big data on agricultural products market transactions integrating trading subjects, trading varieties, trading volume and trading price. Construction of global agricultural data survey and analysis system, development and utilization of global agricultural production and trade data. Improve the information collection system for enterprises’ foreign agricultural investment and overseas agricultural products transactions. Strengthen agricultural information monitoring and early warning, expand and improve the daily monitoring of agricultural product market prices, monthly and quarterly analysis of supply and demand situation, balance sheet of supply and demand of important agricultural products, medium and long-term agricultural outlook and other information release and services. Build a monitoring and evaluation system for agricultural and rural modernization and develop an analysis system for agricultural and rural economic operation. Establish an analysis system for the economic operation of agriculture going global, and strengthen the analysis of agricultural utilization of international market resources.

(C) the construction of digital agriculture and rural service system

In-depth implementation of the project of information entering villages and households, optimization and upgrading of online services in rural communities, speeding up the construction of beneficial agricultural information societies, and improving social service management. Improve the agricultural science and technology information service platform and encourage agricultural experts to solve production problems for farmers online. Guide all kinds of social subjects to use information network technology to carry out agricultural productive services in the fields of market information, agricultural materials supply, waste resource utilization, agricultural machinery operation, primary processing of agricultural products, agricultural meteorology "personal tailor", and promote the convenience of public welfare services and operational services. Collect management statistics such as the ownership of agricultural machinery and equipment and important agricultural time operation scheduling data, and strengthen online monitoring and information service of agricultural machinery operation safety. Strengthen the construction and integration of international and domestic agricultural science and technology innovation big data closely related to agricultural science and technology innovation subjects, innovation activities and innovation outputs, and focus on promoting the integrated governance of agricultural science and technology literature big data, agricultural science big data and agricultural scientific research management big data. We will build a number of farmers’ entrepreneurial innovation centers, carry out online display and transaction matching of agricultural products, rural handicrafts, rural tourism, hotel catering, etc., and collect, publish and accurately push rural labor employment and entrepreneurship information in real time.

(D) the establishment of rural human settlements in ambient intelligence monitoring system.

Combined with the improvement of human settlements, we will carry out a thorough investigation and regular monitoring, gather relevant data resources, and establish a database of rural human settlements. Establish a long-term fixed-point observation system for agricultural wastes such as straw, plastic film and livestock manure, and study and promote remote monitoring of rural water sources, large-scale aquaculture plants, rural domestic garbage disposal sites and agricultural waste disposal sites. Encourage the development of new services such as data mining and business analysis of rural human settlements. Guide farmers to actively participate in the network supervision of rural human settlements and jointly safeguard the green living environment.

(E) Building a rural digital governance system

Promote the extension of "internet plus" community to rural areas, improve the informatization level of village-level comprehensive services, and gradually realize the online operation of village-level affairs such as information release, public sentiment collection, deliberation and consultation, and public services. Accelerate the informationization of rural planning management, and promote the storage, online inquiry and real-time tracking of rural planning. Promote online management of rural infrastructure construction and rural public service supply.

Sixth, strengthen the innovation of key technologies and equipment

(A) to strengthen key common technology research.

Aiming at the great demand of agricultural and rural modernization and rural revitalization strategy, we will focus on overcoming the high-quality, high-precision, high-reliability, low-power agricultural production environment and special sensors for animal and plant physiological signs, and fundamentally solve the problem of obtaining Qualcomm information of digital agriculture. Break through new knowledge service technologies such as agricultural big data integration management technology, agricultural information intelligent analysis and decision-making technology, cloud service technology, agricultural knowledge intelligent push and intelligent answer, and build a model of animal and plant growth information acquisition and production regulation mechanism. Break through key equipment technologies such as special sensors for agricultural machinery equipment, agricultural machinery navigation and automatic operation, precision operation and intelligent operation and maintenance management of agricultural machinery, promote integrated research and system demonstration of agricultural machinery agronomy and information technology, and realize information perception, quantitative decision-making, intelligent control, precise investment and personalized service of agricultural machinery operation. Research and development of agricultural products quality and safety rapid analysis and detection and cold chain logistics technology, and promote the application of quality fission detection, agricultural products automatic grading packaging line, intelligent temperature control system and so on.

(2) Strengthen the advanced layout of strategic frontier technologies.

Facing the forefront of science and technology in the world, the country’s major needs and the key areas of digital agriculture and rural development, we will formulate a roadmap for the development of digital agriculture technology, focus on breaking through the basic technologies and general technologies in the digital agriculture and rural areas, and lay out cutting-edge technologies and subversive technologies in advance. Establish a scientific and technological innovation support mechanism that combines long-term task entrustment with dynamic adjustment of phased tasks, strengthen the basic research and development and frontier layout of new technologies such as flexible processing of agricultural products, artificial intelligence, virtual reality and cognitive analysis of big data, and form a series of strategic technical reserves and product reserves of digital agriculture. Build a discipline system and innovation network to support cutting-edge technology research, strengthen Industry-University-Research’s collaborative research, and build a first-Mover advantage to support high-end leadership. Accelerate the breakthrough of core technologies such as large-scale networking of agricultural blockchain and data collaboration between the chain and the offline, strengthen the research on standardization of agricultural blockchain, and promote the innovative application of blockchain technology in agricultural resource monitoring, quality and safety traceability, rural finance and insurance, and transparent supply chain. Actively carry out the application research of 5G technology in the agricultural field, and establish and improve the intelligent agricultural technology system led by 5G.

(C) Strengthen the application and demonstration of technology integration

Focus on key areas, key fields and key varieties, carry out integrated application and demonstration of 3S, intelligent perception, model simulation, intelligent control and other technologies and software and hardware products, and mature and popularize a number of digital agricultural rural technology models and typical examples. Strengthen the integration and service of digital agricultural science and technology innovation data and platform. Strengthen the construction of rural standard system for digital agriculture, and establish standards and specifications such as data standards, data access and services, and software and hardware interfaces.

(D) Accelerate the development and application of agricultural artificial intelligence

Implement the development strategy of agricultural robots, develop a new generation of agricultural robots with strong adaptability, high cost performance and intelligent decision-making, and accelerate the development of standardization and industrialization. We will tackle key core technologies and products, focusing on key technologies such as motion control, position perception and manipulator control. Adapt to different crops and different working environments, and develop universal robots and special robots such as grafting, cutting, transplanting and farmland. For the purpose of efficient automation of animal husbandry production, an automatic auxiliary robot for grazing, feeding, milking, grading, diagnosis and handling is developed. Develop underwater aquaculture robots such as fish tracking, feeding and disease diagnosis. Strengthen the intelligent integration and application demonstration of UAV, focus on overcoming the key technologies of UAV vision, promote the development of single-machine intelligence to cluster intelligence, develop artificial intelligence carrying terminals, and realize real-time functions such as agricultural and forestry plant protection, aerial photography, inspection and production measurement.

Seven, strengthen the construction of major engineering facilities.

(1) National Agricultural and Rural Big Data Center Construction Project

According to the deployment requirements of "Notice of the State Council on Printing and Distributing the Action Plan for Promoting Big Data Development" on the implementation of modern agricultural big data project, we will build a unified and open national agricultural and rural big data center, realize data resource sharing and intelligent early warning analysis, and improve the management service ability and scientific decision-making level in agricultural and rural areas.

1. National agricultural and rural cloud platform. Focusing on enhancing the computing and storage capacity of agricultural and rural big data and agricultural and rural government affairs business systems, we will build a national agricultural and rural cloud covering the agricultural and rural departments of the central government, provinces, cities and counties. Lease and utilize social public cloud infrastructure, build an open cloud of big data in agriculture and rural areas, and gather thematic data in various industries and fields. Integrate existing hardware resources, improve information networks, servers and other facilities and equipment, build a private cloud for big data in agriculture and rural areas, and store core business data. According to the unified standards, data sharing, intersection, calculation and analysis will be carried out to form an agricultural and rural data convergence hub that is cross-departmental, cross-regional and cross-industry.

2. National agricultural and rural big data platform. Integrate data information resources of agricultural and rural sectors, improve data resource management capabilities of industries such as collective asset supervision, agricultural germplasm resources and rural residential sites, and bring together big data of farmers and new production and operation entities, big data of agricultural natural resources, big data of important agricultural germplasm resources, big data of rural collective assets and big data of rural residential sites to build a "one picture" of national agricultural and rural data resources. Build a unified platform for data aggregation, governance, analysis and decision-making, realize data monitoring and early warning, decision-making assistance, display and sharing, and provide data support for agricultural and rural development.

3. National agricultural and rural government information system. According to the overall deployment of the national government information engineering construction, and in accordance with the requirements of "six unifications" (user management, access management, resource management, authorization management, process management and safety audit), we will improve the data support capabilities of global agricultural data investigation and analysis, comprehensive management of fishing ports, comprehensive monitoring and supervision of farmland construction, and collaborative innovation of agricultural and rural scientific research, and build a unified national agricultural and rural government information system. The establishment of government information system construction standard system, security system and operation and maintenance management system, promote the realization of technology integration, data integration, business integration, and provide support for agricultural and rural operation management and scientific decision-making.

(two) the construction project of the integrated observation system of agriculture and rural areas.

According to the "Opinions on Innovating System and Mechanism to Promote the Green Development of Agriculture" issued by the General Offices of the General Office of the Central Committee of the CPC and the State Council, we will build the infrastructure and application system of agricultural and rural observation network integrating sky and land, and realize real-time dynamic observation of agricultural production and rural environment in the whole field, whole process and full coverage.

1. Construction and application project of space-based observation network in agriculture and rural areas. Using the existing and planned remote sensing, navigation, communication satellite resources and various commercial satellite resources of the national space infrastructure, we will give full play to the advantages of red-edge multi-spectrum, wide-spectrum and radar in agricultural and rural observation, focus on building new remote sensing satellites and ground application facilities that meet the needs of agricultural and rural development, and scientifically network with in-orbit remote sensing satellites to form an agricultural remote sensing observation constellation, build an agricultural space-based network, and form an agricultural remote sensing observation capability with routine monitoring and rapid response.

2. Agricultural and rural aviation observation network construction and application projects. Focusing on the needs of high-precision investigation in agriculture and rural areas and emergency monitoring of sudden major agricultural natural disasters, we will focus on building an agricultural and rural aviation monitoring network composed of national centers and provincial sub-centers, purchase advanced UAV platforms such as long-endurance fixed wings and high-mobility multi-rotors, and equip them with special multi-spectral, hyperspectral, lidar, terahertz and other new remote sensors to develop UAV navigation, flight control, operation monitoring and rapid data processing platforms suitable for China’s agricultural production characteristics and different regional needs, so as to enhance regional high-precision observation and rapid emergency response capabilities.

3. Agricultural Internet of Things observation network construction application project. Integrate the use of agricultural remote sensing to monitor the Internet of Things data collection facilities in the ground network counties, agricultural Internet of Things experimental demonstration areas (points), agricultural scientific observation test (monitoring) stations (points), digital agriculture experimental counties and modern agricultural parks, strengthen the real-time observation and data collection capabilities on the ground, improve the analysis accuracy, and form a unified national agricultural and rural ground Internet of Things data survey system.

(C) National Digital Agriculture Rural Innovation Project

According to the decision-making and deployment of the Outline of Digital Rural Development Strategy, we will accelerate the construction of big data in the whole industrial chain of important agricultural products and build a comprehensive service platform for digital agriculture and rural areas.

1. National Digital Agriculture and Rural Innovation Center Construction Project. In order to enhance the independent innovation ability of digital agriculture in rural areas, we will build national innovation centers in the fields of digital agriculture integration, digital planting, digital animal husbandry, digital fishery, digital seed industry and digital agricultural equipment around key common technology research, advanced layout of strategic cutting-edge technologies, application and demonstration of technology integration and research and application of agricultural artificial intelligence; Focusing on promoting the informationization of planting management, intelligence of animal husbandry, intelligence of fishery, digitalization of seed industry and the whole process of quality and safety control, we will build professional sub-centers in the fields of rice, wheat, cotton, potato and other fields, protected gardening, orchards, poultry and eggs, pigs, beef and sheep, dairy cows, freshwater aquaculture, offshore aquaculture, marine pasture, offshore fishing, crop breeding, animal breeding, tropical crops and quality and safety traceability. Improve special facilities and R&D bases, develop innovative platforms for technical research, equipment R&D and system integration, and promote the deep integration of digital technology and agricultural industry.

2. Big data construction projects for the whole industrial chain of important agricultural products. In order to improve the scientific level of production and management decision-making and guide market expectation, relying on institutions with strong technical strength and leading and leading position in the industry, we will build wheat, rice, corn, soybeans, cotton, rapeseed, sugar cane, peanuts, natural rubber, apples, oranges, vegetables, potatoes, tea, broilers, eggs, pigs, sheep, beef cattle, cows, fish, shrimps, etc. Establish a service model for data cleaning, mining and analysis in production, processing, storage and transportation, sales, consumption and trade, improve the monitoring and early warning system for market and industrial damage of important agricultural products, and develop and provide service products such as production situation, market price and balance between supply and demand.

3. Digital agriculture pilot construction project. In order to strengthen the construction of data resources in important areas and key links in the county, build a comprehensive information service system, and comprehensively promote the comprehensive application and integrated demonstration of digital technology, relying on county-level agricultural and rural departments or their subordinate enterprises and institutions, select counties and cities where the grain production function zone, important agricultural product production protection zone, characteristic agricultural product advantage zone, national agricultural green development pioneer zone, national modern agricultural demonstration zone and national modern agricultural industrial park are located. We will build a number of digital agriculture pilot projects, promote digital transformation in the fields of planting, animal husbandry, fishery and quality and safety supervision, and explore a replicable and scalable construction model.

VIII. Safeguard measures

(A) to strengthen organizational leadership

Under the framework of the national overall planning and coordination mechanism for the construction and development of digital villages, the Ministry of Agriculture and Rural Affairs and the Central Network Information Office, together with relevant departments, make overall plans to promote the construction of digital agriculture and rural areas, study major policies, major issues and key work arrangements, and follow up and supervise the implementation of planning tasks. Establish planning implementation and work promotion mechanisms, and strengthen policy convergence and work coordination. All localities should combine the actual development, formulate planning and implementation plans, refine policies and measures, and make overall plans to promote the construction of digital agriculture and rural areas in the region. Agricultural and rural authorities at all levels should integrate the digital concept into the whole process of agricultural and rural work, speed up the digital transformation of workflow, and build a management system for digital agricultural and rural development. Relying on the Advisory Committee of Experts on Agricultural and Rural Informatization, we will strengthen the guidance of digital agricultural and rural construction and provide intellectual support for scientific decision-making and project implementation. Establish a monitoring and evaluation mechanism for the development level of agricultural and rural informatization and carry out regular monitoring.

(2) Increase policy support.

All localities should increase investment in the development of digital agriculture and rural areas, explore ways such as government purchasing services, cooperation between government and social capital, and discount loans, attract social forces to participate extensively, and guide industrial and commercial capital and financial capital to invest in the construction of digital agriculture and rural areas. Give priority to land for major infrastructure construction projects in digital agriculture and rural areas, and enjoy subsidies for qualified digital agricultural special equipment and agricultural Internet of Things equipment in accordance with relevant regulations. Promote the "streamline administration, delegate power, strengthen regulation and improve services" reform in the agricultural and rural areas, optimize the management service process, and create a good development environment. Actively support and cultivate the main body of digital industrialization in agriculture and rural areas.

(C) Strengthen data collection management

Consolidate and upgrade the existing monitoring and statistical channels, improve the infrastructure of original data collection, transmission, summary, management and application, strengthen the capacity building of data mining, analysis and application, and establish and improve the agricultural and rural data collection system. Using ground observation, sensors, remote sensing and geographic information technology, real-time collection of agricultural production environment, production facilities and animal and plant ontology perception data. Carry out Internet data mining, obtain enterprise and social data by means of government purchasing services, and promote the integration of offline data and online data. On the premise of complying with relevant laws and regulations, actively integrate all kinds of agricultural and rural data resources, and rely on the agricultural and rural big data platform to realize unified data management and online sharing. We will study and introduce open policies and management norms for data sharing, formulate a open directory project list for sharing big data resources in agriculture and rural areas, and gradually promote data sharing among units, agriculture-related departments and central and local governments. In addition to the classified data stipulated by the state, we will accelerate the collaborative management and integration of agricultural and rural data resources and gradually open them to the public.

(D) Strengthen the support of scientific and technological talents

Establish a digital agricultural rural science and technology innovation system, take digital agricultural rural science and technology research as the support focus of major national special projects and key research and development plans, and establish a modern agricultural industrial technology system digital agricultural rural science and technology innovation team. Cooperate with scientific research institutions, universities, enterprises and other parties to cultivate a number of leading talents, engineers and high-level management teams in digital agriculture and rural areas. Strengthen the training of digital agriculture and rural business, carry out the activities of talents going to the countryside in the field of digital agriculture and rural areas, popularize the relevant knowledge of digital agriculture and rural areas, and improve the application and management level of digital technology for "three rural" cadres, new business entities and high-quality farmers. Establish a scientific talent evaluation and incentive system to give full play to the enthusiasm and initiative of talents.

This plan is formulated in order to implement the Opinions of the Central Committee of the Communist Party of China and the State Council on Implementing the Rural Revitalization Strategy, the Rural Revitalization Strategic Plan (2018-2022) and the Outline of the Digital Rural Development Strategy, and accelerate the precision of agricultural and rural production and management, intelligent management services and digitalization of rural governance.

Attachment: Notice of the Office of the Central Cyber Security and Informatization Committee of the Ministry of Agriculture and Rural Affairs on Printing and Distributing the Digital Agriculture and Rural Development Plan (2019-2025)

Liaoning: Writing a New Chapter of Revitalization in the New Development Pattern

People’s Network is a large-scale online information exchange platform built by People’s Daily, a media culture listed company controlled by People’s Daily, and one of the largest comprehensive online media on the Internet. On January 1, 1997, People’s Daily Online was officially launched. On July 1st, 2006, the Central Committee of the Communist Party of China approved the launch of "China communist party News Network" hosted by People’s Daily, and became an authoritative website to publicize and introduce the Communist Party of China (CPC)’s thoughts, theories, policies and information.

Disney dominated the US domestic market in 2016, with a box office of 3 billion yuan.

Zootopia is very popular.

1905 movie networkmessage 2016 is not very good for many people, but Disney has repeatedly broken records in this year, and many films have captured the city and performed very well. As the parent company of Marvel Comics, Lucasfilm, Pixar Animation and Disney Animation, Disney has undoubtedly become one of the film giants, and has released many high-quality works in the past year, such as,,, and so on.


Although Disney suffered a little in 2015, 2016 was undoubtedly a year of great victory. Before 2016, Disney’s domestic box office in the United States reached $3 billion, which is hard to beat. The global sales reached US$ 7.6 billion, and the overseas box office reached US$ 4.6 billion, which was a great success in the local, international and global markets.

Star Wars: The Force Awakens is a hit at the box office.

Such a milestone achievement is attributed to Disney’s series of films, especially the sequels of the series. Although the film was released at the end of 2015, it has now become the third film in the highest box office list in history, and it has also benefited Disney in 2016. Rogue One: A Star Wars Story became a powerful year-end work of Disney in 2016, and now Disney is basically desperate for defeat and constantly challenging itself.


Many of Disney’s works presented in 2016 have received rave reviews, and some of them will participate in the Oscar contest, such as "Frozen in the Sea", Zootopia, etc. From the data point of view, Disney undoubtedly firmly dominates the American film market.


However, the problems in film production can not be ignored. The number of film series and sequels has increased exponentially, which has occupied the highland of film production in the past few years. From the current situation, the situation will only get worse, which is not good news for fans who like original works and experimental films. In addition, many people find that Disney’s works are becoming more and more patterned, and the quality of Disney’s new films in 2017 is worrying.


But in any case, Disney will dominate the American film market in the future commemoration. At present, the biggest challenge for Disney’s film industry is whether they are ready to shoulder the responsibility of innovation.

After driving for six months, D9 is now replaced by Toyota Saina. Only after driving will you know who is the "king".

In the past, when holding a budget of 400,000 yuan, many people would consider BMW 3 Series, mercedes benz c Class or Audi Q5L. After all, these models have the blessing of luxury brands, and they have a face when driving out and a good car experience. However, nowadays, independent brands are also rising, and the strength of domestic cars cannot be ignored. In addition, our consumers are now more rational when buying a car, paying attention to economy, practicality and comfort, rather than simply paying attention to the brand. For example, when I bought a car six months ago, I didn’t stick to Mercedes-Benz, BMW and Audi. Instead, I considered many domestic cars and chose Tengshi D9 hybrid MPV according to my actual needs. There are two reasons why I choose this car: on the one hand, I pay attention to the cost of using the car, and Tengshi D9 hybrid car can effectively reduce the use cost, and it will not have the endurance anxiety like pure electric vehicles; On the other hand, Tengshi D9 is MPV structure with spacious interior space, which can meet the needs of six people in my family traveling at the same time.

I have been driving Tengshi D9 for six months since I picked up the car, and I am quite satisfied with this car on the whole. When the battery is fully charged, the power of Tengshi D9 is smooth and the use cost is not high. In addition, the space in the car is also very spacious, which meets my car selection needs. The only problem is that this car is highly dependent on battery power. Once the battery power is reduced, the power of the 1.5T engine will not be enough, and I will be less confident when climbing or accelerating rapidly, and the use cost will also increase. Especially recently, my friend and I switched to a GAC Toyota Saina, and after experiencing this joint venture MPV with a price similar to Tengshi D9, I realized that among the 400,000-class MPVs, GAC Toyota Saina is the real "king".

Let’s take a brief look at the prices of these two models. The guide price of Tengshi D9 is 335,800-465,800, of which the top model price of DM hybrid model has reached 445,800, while the guide price of GAC Toyota Saina is 309,800-411,800. In my impression, joint venture cars are usually priced higher than domestic cars. After all, in order to enhance their competitiveness, domestic car companies often spend their time on price and enhance their competitiveness through low prices. However, Tengshi D9 and GAC Toyota Saina are just the opposite. Although Tengshi D9 is a domestic car, its price is more expensive. In addition, Guangzhou Automobile Toyota Saina has been recognized by consumers. Since its listing in October 2021, it has sold more than 100,000 vehicles, ranking the leading position in the MPV market.

When I saw GAC Toyota Saina at first sight, I felt that this car should be suitable for everyday use. Because the appearance of GAC Toyota Saina is fashionable and exquisite, it is not easy to be considered as a driver when driving this car out. The front face of this car is designed in sections, and the upper part is connected with headlights on both sides by black trim+chrome trim. The whole lamp group looks like a blade and looks young and sharp. The lower part adopts a larger trapezoidal grille with chrome decoration inside, which ensures the gas field and looks exquisite at the same time. In contrast, the front grille area of Tengshi D9 occupies almost the whole front face, and the gas field is really strong, but it is too commercial, and it is easy to be considered as a driver when driving out.

After getting into the car, I found that the cockpit design of GAC Toyota Saina is also very young, and the sense of technology is not lost to many new models. The central control screen adopts suspended design, the size reaches 12.3 inches, and the size of the full LCD instrument panel also reaches 12.3 inches. The combination of the two is naturally futuristic. The center console has a sense of design, and the panel in front of the co-pilot is well-defined and looks not monotonous. The middle aisle does not adopt a completely through design. If you only look at the interior, you may mistakenly think that this is the cockpit of an SUV. GAC Toyota Saina is also equipped with 9 airbags, 11.6-inch rear entertainment screen, segmented electric sunroof and other configurations, which are comparable to Tengshi D9.

For an MPV, the most important thing is the seating space in the back row. GAC Toyota Saina’s performance in this respect is no less than Tengshi D9, or even better. The length and wheelbase of this car reach 5165mm and 3060mm respectively, and there is no pressure to accommodate 7 seats in the car. In addition, the second row of seats also has 816mm slide rails, which can adjust the seat position according to the actual needs of passengers. When I need to travel with my family, I can adjust the second row of seats to a moderate position to provide spacious activity space for the third row of passengers. When only my wife and children go out, I can slide the second row of seats backwards to create a spacious four-seat space. In addition, the third row of seats in this car can also be laid down and hidden under the trunk floor, expanding the trunk volume to 2112L L.

Let’s talk about the driving experience. GAC Toyota Saina is also a hybrid MPV, equipped with THS II Toyota’s fourth-generation 2.5L large-capacity hybrid system, which can provide consistent power output and low fuel consumption in various travel scenarios without additional charging. In actual driving, I found that the power performance of GAC Toyota Saina was better than Tengshi D9. Because the power system of this car consists of a 2.5L engine and a motor, the engine has a larger displacement and is assisted by the motor, so it feels continuous and abundant power when driving. Even at high speed, when the speed reaches 100km/h and acceleration is needed, this car can provide stable acceleration performance.

In addition, GAC Toyota Saina adopts the former McPherson independent suspension and the rear E-type multi-link independent suspension, and is built on the TNGA platform, which has the low chassis characteristics endowed by the TNGA platform, making the body posture more stable while driving. The chassis can effectively reduce vibration when passing through potholes or speed bumps, and passengers will not feel too much bumps. When driving in corners, the chassis shows good toughness, giving people a very "advanced" feeling. Such chassis adjustment is very common in high-end cars, but relatively rare in MPV, which requires car companies to have profound chassis adjustment technology to achieve. As for the car cost, the car’s fuel consumption per 100 kilometers is less than 6L, and the average fuel consumption per kilometer is only more than 3Mao. For an MPV, the car cost is very low.

After driving the Guangzhou Automobile Toyota Tournament for six months, I found that Tengshi D9 was far behind Guangzhou Automobile Toyota Tournament. These two models are very different in appearance. Tengshi D9 is more like a commercial vehicle, while GAC Toyota Saina is suitable for home use and can also highlight the young model of the owner. In terms of space flexibility, cockpit safety and power fuel consumption, GAC Toyota Saina also has certain advantages. In actual use, there is no need to consider the problem of charging, and it is more convenient. At the same time, GAC Toyota has been ranked first in sales/after-sales service satisfaction for 10 consecutive years, and the comprehensive service experience is definitely more secure than that of its own brand and new power models. Therefore, compared with Tengshi D9, GAC Toyota Race is the real king.

Former US Speaker McCarthy on the attack on Israel: The Speaker told me that this was their Pearl Harbor incident.

  [Global Network Reporter Zhang Xiaoya] According to the The Hill report, McCarthy, the former speaker of the US House of Representatives who was just dismissed, said on the 7 th that he had a conversation with Amir Ohana, the speaker of the Israeli parliament, on the situation in Palestine and Israel. "He told me that this is their Pearl Harbor (event)."

  According to The Hill, McCarthy also mentioned that rockets from the Gaza strip destroyed Israel’s acclaimed "Iron Dome" defense system. "You must understand that 5000 rockets … … Exceeded ‘ Iron dome ’ (ability). ‘ Iron dome ’ Can’t cope with so many (rocket attacks). " McCarthy said.

  According to CNN, Jonathan Konrikus, a former Israeli military spokesman, also said in an interview with the media that the large-scale surprise attack launched by Palestinian Islamic Resistance Movement (Hamas) on Israel this Saturday (7th) was a "Pearl Harbor incident moment" for Israel, and "the whole system failed. Not just a component (failure). Obviously, the entire defense system failed to provide the necessary defense for Israeli civilians. ""For Israel, this is a Pearl Harbor-like moment. "

  Efraim Halevy, the former head of the Israeli intelligence agency Mossad, told CNN on the 7th local time that Hamas militants fired thousands of rockets into Israel on the 7th. "They fired more than 3,000 rockets in less than 24 hours. From our point of view, this is beyond our imagination. We didn’t know that they had so many rockets, and we certainly didn’t expect them to be as effective as they are today. "

BMW’s Pure Electric Ambition: Replicating the Success of 5 Series with i5

BMW's Pure Electric Ambition: Replicating the Success of 5 Series with i5

BMW’s best-selling luxury car, the 5 Series, has finally been replaced, and this time BMW rarely chose to launch both oil and electricity at the same time.

On November 17th, BMW’s eighth generation BMW 5 Series was officially unveiled at Guangzhou Auto Show, including the world’s first BMW 5 Series long wheelbase version and pure electric model i5.

The 5 Series is one of the few luxury cars in the global market with a production capacity of more than 10 million vehicles, and has long held the top position in the luxury car market in China.

Since entering the China market, the sales volume of the 5 Series has exceeded 2 million, and the seventh-generation 5 Series has sold 530,000 vehicles in the past three years.

Gao Xiang, President and CEO of BMW Group Greater China, praised the BMW 5 Series as "the most successful model of BMW Group in China" in Chinese at the Guangzhou Auto Show.

BMW's Pure Electric Ambition: Replicating the Success of 5 Series with i5

Leifeng. com’s "New Smart Drive" understands that BMW attaches great importance to the release of the new 5 Series this time, because it is not only related to BMW’s re-declaration of its market position in domestic medium and large luxury cars, but also the key battle for BMW to define pure electric luxury cars.

How do traditional luxury brands, led by BMW, choose between "replacement" products?

Family-style design is not a simple doll, but a "fine decoration" on the premise of retaining recognizable elements.

On the eighth generation BMW 5 Series, you can see BMW’s most recognizable kidney grille, angel eye headlights and Hough’s corner.

BMW's Pure Electric Ambition: Replicating the Success of 5 Series with i5

However, the kidney grille on the front face of BMW’s new 5 Series is wider and almost vertical than the previous generation, and the design of angel eye headlights is also simpler. At the corner of Huo’s corner, BMW also designed a bright logo with the number "5", which will also produce a blue breathing effect when charging the pure electric model i5.

In terms of body size, the eighth generation BMW 5 Series is divided into standard wheelbase version and long wheelbase version. Among them, the long-wheelbase version has a car length of 5175mm and a wheelbase of 3105mm, which is the ceiling of similar models.

In terms of interior, BMW has delegated many configurations unique to the flagship 7 Series to the 5 Series, such as the embracing interactive light strip in the car, the two-row suspended giant screen and the crystal-textured components.

When domestic car companies roll refrigerators, color TVs and big sofas, the domestic long-wheelbase version of the new 5 Series directly upgraded the "color TV" to a "cinema", equipped with a 31-inch, 8K resolution floating giant screen of the same model as the 7 Series.

BMW's Pure Electric Ambition: Replicating the Success of 5 Series with i5

It is worth mentioning that this configuration of suspended giant screen was specially customized by BMW for users in China, and it was not installed on the overseas version of the 5 Series.

In terms of intelligence, BBA was often complained by consumers that its ability was far less than that of domestic independent brands. However, this time BMW officially got on the L2+ intelligent driver assistance system on the new 5 Series, and introduced an automatic lane change function with line-of-sight confirmation.

This function is based on capturing the driver’s eyes and head movements. When the lane change conditions are met, the driver only needs to look at the left/right rearview mirror to realize the lane change in the corresponding direction.

BMW's Pure Electric Ambition: Replicating the Success of 5 Series with i5

Of course, there are restrictions on driving range and speed, and the restrictions must be met on high-speed and closed roads, and the driving speed is 60 km/h and 180 km/h.

BMW team members told Leifeng. com’s "New Smart Driving" that the styles of intelligent assisted driving systems of different car companies may be different, some emphasizing convenience and some emphasizing safety. In contrast, BMW’s style is really conservative, because in their eyes, "safety" has a higher priority.

It is reported that BMW China’s R&D team is carrying out localization research and development of L3-class autonomous driving, and the new 5-Series long wheelbase version actually has L3 capability in technology.

In addition to the improvement in appearance, interior and intelligence, the biggest highlight of this generation of 5 Series is the introduction of both fuel and pure electric vehicles in the China market.

The fuel version of BMW 5 Series is equipped with an in-line four-cylinder turbocharged engine and adopts 48V light mixing technology, with a maximum power of 190 kW and a peak torque of 400 Nm, which makes this model have a stronger and more efficient power output.

Pure electric vehicle-BMW i5 adopts the fifth-generation BMW eDrive electric drive technology and BMW’s latest charging technology, and its long wheelbase version has a cruising range of more than 700 kilometers.

BMW's Pure Electric Ambition: Replicating the Success of 5 Series with i5

In terms of handling experience, speeding up faster than fuel vehicles has always been one of the skills of electric vehicles.

In order to enable drivers to have the driving experience of a sports car while driving a medium and large car, BMW introduced the M model (the highest-end performance model in BMW) into the pure electric i5 for the first time. Press the Sport Boost button and step on the accelerator, and the output torque of the dual motors can reach 820 Nm, achieving zero acceleration in 3.8 seconds.

Although this model is not the best in the industry, it is the first among the products sold by BMW.

Abandoning fuel vehicles and all in pure electricity is not only a matter of cutting off the left hand or the right hand, whether for high-end brands like BMW and Mercedes-Benz or for global brands like Volkswagen and Toyota.

Most car companies choose both fuel and pure electric vehicles, trying to use this product matrix to smoothly transition from the fuel era to the pure electric era.

Of the BBA three, BMW was the first to choose "self-revolution" and made a military order. In 2021, BMW set a more detailed goal of turning to the pure electric market:

In 2023, 12 pure electric vehicles will be provided in 90% market segments.

It is estimated that by 2025, the annual sales of pure electric vehicles of the Group will be more than 10 times that of 2020.

It is estimated that the delivery of the world’s 2 millionth pure electric vehicle will be completed by the end of 2025.

At the earnings conference call in 2022, Qi Puce, chairman of BMW Group, once again stressed that in 2023, it will go all out to electrify, with the goal of increasing the sales of pure electric vehicles to 15% of the total sales of the Group.

How about BMW’s electric progress bar in China market?

In November, 2022, BMW launched five pure electric vehicles in China: innovative BMW i7, brand-new BMW i3, BMW i4, BMW iX and BMW iX3.

Let’s look at the sales data of a group of BMW pure electric vehicles in China market in 2022: the sales volume of pure electric vehicles in 2022 was 41,886, up 91.6% year-on-year. In the global market, the total sales volume of BMW in 2022 was about 2,399,900 units, of which the sales volume of pure electric vehicles reached about 215,700 units, up by 107.7% year-on-year.

In other words, the China market contributed about 20% of pure electricity sales.

Take BMW’s best-selling entry-level model 3 Series as an example. From January to September, 2023, the domestic sales volume of fuel-powered BMW 3 Series reached 110,258, while that of pure electric BMW i3 reached 35,693. The total sales volume of the two models was 145,951, with i3 accounting for about 24%.

With the success of the i3, it is not difficult to understand BMW’s ambition to make the i5 a benchmark model for all-electric luxury cars in the world.

A person close to BMW said that BMW regards the 3 Series, 7 Series and 5 Series as the main models in China market.

At least in the China market, the 5 Series has occupied the top spot of luxury cars with a price of 400,000-500,000 for a long time.

According to the data of the Association, in 2022, with the annual sales volume of 171,142, BMW 5 Series became the first in the domestic sales list of high-end cars with a price of over 300,000 yuan, and also the first in the domestic market segment of medium and large luxury cars with a price of over 300,000 yuan.

BMW's Pure Electric Ambition: Replicating the Success of 5 Series with i5

In the fuel vehicle market, the direct competitors of BMW’s new 5 Series are Audi A6 Series and Mercedes-Benz E-Class. In the pure electric vehicle market, only the ET7 of Weilai can be compared with BMW’s new 5 Series.

Before BMW i5 entered the market, ET7 could be said to monopolize the market of more than 400,000 domestic medium and large electric cars.

The price of Weilai ET7 is 458-536,000 yuan. It comes standard with front and rear double motors, with a maximum total power of 653 horsepower and a maximum torque of 850 Nm. The fastest speed increase of zero hundred is only 3.8 seconds. In terms of intelligent hardware, ET7 adopts Qualcomm 8155 chip, and in terms of intelligent driving, it adopts four NVIDIA Orin X chips, finally reaching 1024TOPS.

At present, BMW has not announced the price range of the i5, and it will not have an official price until the model is officially launched in January 2024.

Therefore, at this stage, it is difficult to compare BMW i5 and Weilai ET7 who are more cost-effective, and who is the one who defines the pure electric luxury car.

From the details such as the new 5 Series with long wheelbase, the Chinese character "Five" designed on the front seat and the suspended giant screen specially introduced by BMW for China users, it can be seen that BMW has really made some efforts to compete for the pure tram market segment in China.

Not only that, BMW has also accelerated the laying of charging infrastructure like its own domestic brands.

BMW's Pure Electric Ambition: Replicating the Success of 5 Series with i5

In August 2023, BMW officially launched the super charging station project. High-power charging piles can support up to 600 kilowatts of charging power, and the network of super charging stations is open to all brands of electric vehicles. Within three months, the network of super charging stations will cover nine major cities including Guangzhou, and it is estimated that about 50 stations will be completed by the end of 2023.

By the end of October 2023, BMW had connected more than 580,000 public charging piles (including 320,000 DC charging piles) across the country, covering more than 320 cities.

Now everything is ready for BMW i5, except for its official listing.

(Leifeng. com(WeChat official account: Leifeng. com)Continue to pay attention to the topics related to self-research and intelligent driving of car companies. Welcome to add the author WeChat WLX_Charlene_0905 and the editor Gru1993.

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Guangzhou Mercedes-Benz GLE coupe AMG is being discounted! The highest discount 130,000, the discount waits for no one

[Autohome Guangzhou Discount Promotion Channel] Good news! At present, the high-profile Guangzhou market is conducting a generous promotion. This luxury performance model offers an attractive discount of up to 130,000 yuan, so that the top model that originally started at a starting price of 1.0408 million now has the opportunity to start at a more competitive price. Seize this rare opportunity, friends who want to experience the ultimate driving pleasure brought by AMG, please be sure to click "Chatty Car Price" in the quotation form to get more affordable car purchase conditions.

广州奔驰GLE轿跑

Mercedes-Benz GLE coupe AMG, as a high-performance luxury SUV, is stunning with its unique design concept and dynamic appearance. The front face design is highly recognizable, using the Mercedes-Benz family-style diamond air intake grille, with AMG’s unique sports elements, showing the perfect combination of strength and elegance. The overall style is smooth and aggressive, with stiff lines. The back shape on the side of the body not only reduces wind resistance, but also highlights the sports genes of its coupe SUV. Every detail highlights the AMG brand’s persistent pursuit of speed and passion.

广州奔驰GLE轿跑

The Mercedes-Benz GLE coupe AMG stands out for its dynamic side design. The body is 4944mm long, 2018mm wide, 1716mm high, and the wheelbase reaches 2935mm, creating a solid and elegant proportion. The front wheels are equipped with 275/45 R21 tires, and the rear wheels are equipped with the sportier 315/40 R21 tires. Each rim is carefully designed to not only enhance the driving performance, but also enhance the overall visual impact. The smooth and sharp lines on the side of the car highlight the dynamic gene of the AMG brand, making its unique identity recognizable at a glance.

广州奔驰GLE轿跑

The interior design of the Mercedes-Benz GLE Coupe AMG highlights the perfect fusion of luxury and dynamics. The exquisite Nappa leather seats are used to bring ultimate comfort to passengers, while they are equipped with heating and ventilation functions to ensure a four-season ride experience. The steering wheel is wrapped in leather and incorporated with carbon fiber/flip fur elements, which not only feels excellent, but also has electric up and down + front and rear adjustment functions to meet the individual needs of the driver.

The core of the central control area is a 12.3-inch large-size touch screen, which is clear and easy to operate. It integrates multimedia systems, navigation, telephone and air conditioning controls, and supports automatic speech recognition, providing intelligent convenience for drivers. USB and Type-C interfaces are reasonably distributed to meet the charging needs of passengers’ electronic devices, and the front row is also equipped with wireless charging function, further enhancing the sense of technology.

Whether in the driver’s seat or the passenger’s seat, the seats support front and rear adjustment, backrest adjustment, high and low adjustment, as well as leg rest and waist support functions to ensure the comfort of long-distance driving. The power seat memory function automatically saves the passenger’s personalized settings, reflecting the exclusive luxury experience of the owner. At the same time, the rear seats support proportional reclining, and the flexible space utilization ability further enhances the practicality. The overall interior design highlights the attention to detail and the pursuit of luxury driving experience in the Mercedes-Benz AMG series.

广州奔驰GLE轿跑

The Mercedes-Benz GLE Coupe AMG is equipped with a powerful 3.0T turbocharged engine with a maximum power of 320 kW and a torque output of up to 560 Nm. The surging power of this engine comes from the 435 horsepower L6 design, which is matched by a high-efficiency 9-speed automatic transmission, ensuring a smooth and fast driving experience. Whether it is daily driving or passionate driving, you can fully appreciate the essence and passion of the AMG brand.

In this price reduction promotion of Mercedes-Benz GLE Coupe AMG, we sincerely invite all valued customers to seize this rare opportunity. This model that combines luxury, performance and sports, today’s preferential price brings you unprecedented cost performance. It is not only an improvement of your driving experience, but also a manifestation of the Mercedes-Benz brand’s commitment to quality. Take action now, let us explore infinite possibilities and enjoy driving fun beyond expectations in the driving world of Mercedes-Benz GLE Coupe AMG. I wish you a happy car purchase, Mercedes-Benz GLE Coupe AMG is waiting for your favor!

How beautiful was Wang Zuxian back then? Influencing the aesthetics of a generation of South Koreans, it is the Muse of many Korean stars

If you want to say that the most beautiful woman who influenced Koreans, it must be Wang Zuxian. Back then, the movie "A Ghost Girl" opened the Korean market, and many Koreans paid attention to the beauty of Wang Zuxian in the prosperous age. It can be said that Wang Zuxian influenced the aesthetics of Koreans at that time, and even makeup.

With a bit of Wang Zuxian’s shadow, it is no wonder that Koreans respect Wang as "Yuanzu Muse".

For Koreans, Wang Zuxian is synonymous with beauty.

Wang Zuxian was born with one-word eyebrows, thick eyebrows and oval face, and also had a classical sad temperament. In the period films, her eyebrow makeup, "flying diagonally into the temples" is a very appropriate description. The elegant dressing style and pure and natural makeup played a leading role in the fashion trend of Korean young people at that time.

Not only is her appearance amazing, but Wang Zuxian’s head and body proportions are also extremely harmonious. She is tall and slender, with a "nine-headed body" that many women envy.

Not only is it a costume drama, but for Wang Zuxian, the modern urban style can still beautify everyone, just a little bit of fans.

In the Korean drama "Please Answer 1988," she is cued several times, and the protagonists collectively turn into "idiots" in front of Wang Zuxian’s film.

In fact, Wang Zuxian’s fans in Japan and South Korea are no less than those in China.

So far, when interviewing Korean stars’ favorite Chinese actresses, many people still answer Wang Zuxian.

Moreover, the South Korean media is always happy to give some actresses titles such as "Korean Wang Zuxian", "Little Wang Zuxian" and "New Era Wang Zuxian".

If someone praises a Korean girl for "looking like Wang Zuxian," that’s the highest compliment. This is just a microcosm. Back then, Wang Zuxian appeared on several Korean variety shows, but it set off a whirlwind.

In 1993, Wang Zuxian was interviewed by South Korea’s MBC television station. At the time, the show was called South Korea’s ace variety show.

But at the beginning, in order to show respect, a host took the opportunity to kiss Wang Zuxian when he presented flowers to him and touched the back of Wang Zuxian’s hand.

Once Wang Zuxian participated in a Korean program, and the host said excitedly, "Seeing this movie actor, I want to confirm whether it is a hallucination.

The host also took the opportunity to pinch Wang Zuxian’s arm and said, "It’s really alive!

"It can be seen that the host is quite restless.

He has been professed many times by Korean celebrities, including Lee Joon-ki, Zhang Youhe and others. In 1993, an entertainment news in Japan said that a Japanese magazine selected the most popular foreign female star, and Wang Zuxian defeated Sharon Stone to win the championship.

Hazel eyes, long black hair, tight skin, I fully understand why Tsui Hark said she looked like a painting back then.

Responsible editor:

Dialogue with Tamia Liu, co-CEO of Zhiji Automobile: The negative impact of the crazy price war of car companies is greater than the positive.

At the same time that SAIC announced that it would fully sprint vehicle sales of 6 million vehicles in 2023, brands of Zhiji, Feifan and other groups began to launch new models with full horsepower. On February 10th, the intelligent "pure electric medium and large luxury SUV" Zhiji LS7 announced the vehicle configuration and price, which was officially listed nationwide.
Tamia Liu, co-CEO of Zhiji Automobile, said in an interview with Shell Finance on February 16th that the sales target of Zhiji Automobile in 2023 is 45,000 vehicles. In order to achieve the goal, Zhiji will speed up the spread of channels, and it is estimated that there will be 240 experience and delivery centers this year.
The reporter noted that according to the sales volume of Zhiji Automobile in 2022, the sales volume of Zhiji Automobile in 2023 needs to increase more than 8 times year-on-year to achieve the goal.
Regarding vehicle pricing, Tamia Liu said that with the endorsement of SAIC, Zhiji can get better quality parts at a lower cost, thus reducing the cost and selling price. However, Tamia Liu also said that the current crazy price war in the industry is more negative than positive. "If we do simple electrification at a low price and low level, in addition to our limited development, it will also make the market very unhealthy."
Frankly speaking, the channel is slow to spread, taking advantage of SAIC endorsement to flush sales.
Shell Finance: What is Zhiji’s future sales target?
Tamia Liu:We mainly rely on L7 and LS7 to support this year’s sales target, and another model will be launched in the second half of this year. With these three models, we hope to sell 45,000 cars this year.
Shell Finance: At present, domestic brands are very "involuted". Some people even say that many brands will die in the next 3-5 years. How can Zhizhi occupy the mainstream position?
Tamia Liu:Zhiji was jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba Group, and the initial round of financing reached 10 billion yuan. Zhiji has the endorsement of SAIC’s supply chain and manufacturing industry, and the endorsement of Ali and Zhangjiang. At present, these empowerment and potential have not been fully realized.
For example, some people ask whether Zhiji is under pressure in the supply chain and whether the chip will still be the bottleneck in the next impact on sales. But I feel confident. As long as SAIC can buy chips, it will never lack Zhiji’s chips. Moreover, SAIC allows us to get better quality products at the most appropriate cost.
Shell Finance: What kind of planning does Zhizhi have in terms of channels in the future?
Tamia Liu:At present, there are about 120 experience centers and delivery centers in Zhiji. Because of the great inertia of channels, the annual operating expenses of channels are hundreds of millions. Once the market fluctuates, the sales volume is too small and there are too many channels, there will be cash flow pressure and channel management will be difficult. As a brand-new brand with a level of 400,000, Zhiji also had its own forecast of sales volume at that time, so it was conservative in channel spreading. Now it seems that it is true that the speed of spreading our channels is somewhat slow.
Our goal at the end of the year is to open 240 channels, of which we are confident that 180 to 190 will be opened before June 30, and a large number of second-tier cities will be covered.
After studying the high-end luxury market, choosing ladder pricing means that the negative side of price war is greater than the positive side.
Shell Finance: What are the considerations and processes for the pricing of a car?
Tamia Liu:It is a long process for car companies to price and configure products. The iteration cycle of the mobile phone can be changed instantly; The automobile development cycle is long, and there are many restrictions on price adjustment. For example, the whole supply chain adopts very strict approval and centralized procurement. The cycle of a model from the beginning of planning to listing is about two and a half years. Basically, in the initial period of time, 99% of the configuration of this car has been decided. According to these configurations, the price of the car has been basically set at that time.
Shell Finance: Why did Zhiji choose the current pricing range? What do you think is the most suitable price range for the luxury car market in China?
Tamia Liu:At present, the mainstream price range of high-end luxury electric SUVs and cars in China is 350,000 to 390,000 yuan. Among the medium and large SUVs with more than 250,000 yuan, the sales volume of five products is much larger than that of seven and six; Most of the intensive sales segments are 300,000 yuan to 350,000 yuan. If the price exceeds 400,000 yuan, users’ requirements for models will increase, and it will be difficult to achieve the sales target.
Therefore, the pricing range of Zhiji LS7 this time has been designed, and the core pricing is 329,800 yuan, 349,800 yuan, 379,800 yuan and 459,800 yuan. Which is the key and which is the auxiliary has been scrutinized. For example, Zhiji relies on L7 to help Zhiji automobile stand firm in the queue of high-end brands, and LS7 strives for more market share through the lower price and higher value ratio of 329,800 yuan.
The price of 459,800 yuan is really high. We consider that Zhiji, as a new brand, has a low popularity, and it is a great challenge for users to accept the pricing of 400,000 yuan. Last year, due to comprehensive reasons, the sales of Zhiji L7 also failed to meet expectations. However, we think that the overall design and handling of our models are good, so we continue to move towards the price range of 360,000 yuan to 400,000 yuan.
Shell Finance: What does Zhiji think about product planning in the next step?
Tamia Liu:If the popularity is 0 to 100 points, brands such as Tesla and Volkswagen have 99 points, and brands that you have heard of have 80 points, then the popularity of Zhiji is only 40 points now. Next, we plan to raise the brand awareness to 80 points in three months.
In fact, from 2021 to now, we are observing which version the sales of mainstream brands like Tesla are mainly focused on. In the future, we will launch a version suitable for daily commuting in cities, that is, the 77kWh standard battery life Pure exclusive rear drive version.
Shell Finance: The listing of Zhiji LS7 coincides with the fierce price war of new energy. What do you think of this situation?
Tamia Liu:From an industry perspective, I personally think that the negative side of crazy price war is greater than the positive side. Crazy price reduction, crazy involution, and all kinds of mixed products madly grab the market, which is unhealthy competition. Moreover, products with insufficient quality are particularly irresponsible to users.
Compared with oil vehicles, the cognitive threshold of smart electric vehicles is relatively high. After all, the fuel vehicle has a history of 137 years, and it is well known by the industry, users and market. Intelligent electric vehicle is a clear track, but the cognitive threshold is relatively high, and a large number of brands and products flock in, which is not conducive to the development of the industry.
In particular, electric vehicles have high requirements for intelligence and motor quality. If they are simply electrified at a low price and level, in addition to their limited development, they will also make the market unhealthy. Maybe users don’t have a complete product understanding at first, and they will pay the bill in a short time, but there will never be a second time. The core is product strength. You must have lasting product strength before users will pay for your brand and products.
Definitely do not change the power to ensure the iterative speed of the battery
Shell Finance: Previously, Zhiji L7 had wireless charging function. What do you think of the fact that car companies built their own energy replenishment system?
Tamia Liu:For the time being, Zhiji LS7 has no open unlimited charging function. We mainly consider that the situation in each city is quite different. Because of the ground, residential environment and other reasons, many users’ parking spaces are not suitable for installing unlimited charging equipment. We are also optimizing this function, which has not been opened yet.
Regarding the energy-supplementing system, if the starting point of car companies is "I will do it if others do it", it will come to a dead end. Because charging is essentially an infrastructure operation, it is difficult for car companies to do heavy asset operation, so we still think that everyone should do their own professional things. Zhiji currently has charging piles available in the delivery center, but we will not blindly expand charging piles. I don’t think this is the field that Zhiji is good at.
Shell Finance: SAIC has joined hands with PetroChina and Sinopec to change electricity. Will Zhiji launch a model that can change electricity in the future?
Tamia Liu:Zhiji is very clear not to change electricity. There are many benefits, but there are also many challenges and limitations, which are mainly reflected in the basic aspects at present. Zhiji’s L7 and LS7 models are the thinnest in the current market segment. If the battery is changed, it needs to be standardized, and the battery should be 20mm to 30mm thick.
On the one hand, such a thickness will have a great impact on the shape, and it will also reduce the internal space of the vehicle. On the other hand, the iterative speed of the battery will be greatly limited. We believe that the technical reserve of battery cruising range has supported the cruising range of 1000 kilometers, and the mileage anxiety of users has been greatly reduced. There is no need for us to change electricity.
Beijing News Shell Financial Reporter Lin Zi
Editor Yue Caizhou
Proofread Liu Baoqing

Fifteen eggs to help you understand Fantastic Animals 3.

The writer of this article is @ A Dai of Xiaowan family.

The ugly idolize dog is here. 

On the third day of the release of Fantastic Animals: The Mystery of Dumbledore, fans must have seized the opportunity to return to the magical world after four years, right?

 

As the third film in the series, Fantastic Animals: The Mystery of Dumbledore finally uncovered the dusty past between Dumbledore and Grindelwald, and the identity of Claydens, the "silent person", was further revealed.

 

It’s just that with Grindelwald getting away with it again, it seems that the battle between good and evil in the magical world will be left to the last two parts of the Fantastic Animals series to get a glimpse of the whole picture.

 

Xiao Wan, who is in charge of details, has also sorted out 15 detailed eggs and foreshadowing in Fantastic Animals: The Mystery of Dumbledore.

 

Take these to the movies, and at the same time, relive the surprise J·K· Rowling left for fans.

 

The following is about spoilers, so it is recommended to read it after watching the movie.

 

 

Blood alliance bottle

The blood alliance bottle is a vital prop in the series of Fantastic Animals, and it is also the ultimate witness of the feud between Dumbledore and Grindelwald.

 

In Fantastic Animals: The Crime of Grindelwald, Dumbledore saw himself standing with Grindelwald as a teenager in the mirror of Eris, and made this red bottle by cutting wounds in his palms with wands and shaking hands.

 

In this film, Newt’s brother Theseus asked Dumbledore why he had formed a blood alliance with Grindelwald, and Dumbledore replied, "Love". (There should be screams here! )

 

However, in the final battle of the second film, Sniff stole the blood alliance bottle from Grindelwald’s arms and gave it to Dumbledore by Newt.

And we know that a big war broke out between Dumbledore and Grindelwald in 1945, and Dumbledore finally won. This shows that the blood alliance bottle has been broken before this.

 

As for how this unbreakable spell was broken, there is an answer in Fantastic Animals: The Mystery of Dumbledore.

 

Jacob’s dreamland

At the beginning of the film, the American economy was depressed, and Jacob’s bakery business was also bleak.

 

Jacob, who was idle, heard the bell ring and came out to find his lover Queenie standing in the shop. They hugged each other tightly.

 

However, as soon as the camera turns, we find that this is just Jacob’s imagination. At this moment, Queenie has joined dark wizard Grindelwald.

 

In Jacob’s environment, Queenie was dressed exactly the same as when they first met after the war in the first film of Fantastic Animals.

 

Black gloves of Dumbledore

After Newt and his team failed in their first mission in Berlin, a black gloves appeared in the street to guide them to a certain place.

 

This magic glove belongs to Dumbledore. In Fantastic Animals: The Crime of Grindelwald, he also used this black gloves to guide Newt to the rooftop to meet himself.

 

Newt danced again.

In order to rescue his brother Theseus from bijuu’s lair, Newt took his brother and danced the "bijuu Dance of Scorpion": he raised his hands and walked with his hips twisted.

 

In "Fantastic Beasts and Where to Find Them", Newt once danced courtship to the poisonous horned beast in order to take it back to the box.

 

Obviously, the scorpion bijuu dance is even cuter this time-in the live connection of the premiere, Newt’s actor "Little Freckle" also said that the design of this dance has its own credit:

 

"I suggested to the dance teacher that I just twist my ass, and he suggested that I raise my hands above my head again."

 

Snitch Quidditch Competition

After Newt rescued his brother Theseus, they came to Hogwarts School of Witchcraft and Wizardry through the door key given by Dumbledore.

 

At this time, a snitch skipped over their heads, followed by a student in Gryffindor College costume and riding a broom.

 

Obviously, there is a tense Quidditch competition going on here, and the familiar classic scenes of Harry Potter series reappear.

 

Jacob Hogwarts

Jacob was also led by magic professor Larry to Hogwarts, where he had breakfast with the students.

 

So "Fantastic Animals: The Mystery of Dumbledore" gave birth to the first Muggle in the history of the wizarding world to enter Hogwarts School of Wizardry.

 

He also got a wand as a gift from albus dumbledore.

 

Jacob kowalski, it really is a chosen melon!

Slytherin cockroach heap

Jacob, who came to Hogwarts, got a bag of snacks from the children of Slytherin College.

 

Excited, he tried to share it with Newt, but Newt said, "I don’t like cockroach piles very much."

 

So we learned that the snack candy he got was the famous trick snack "Cockroach Pile" in the magical world, which once appeared in Harry Potter and the Goblet of Fire.

 

Think about it, too. How can Slytherin students be so friendly to a muggle? They are still pursuing pure-blood wizard colleges until the Harry Potter period.

 

"Hufflepuff plus three points"

When Dumbledore drew the election site, Newt immediately answered the location "Bhutan", and Dumbledore happily said "Hufflepuff plus three points".

 

This is the tradition of Hogwarts School of Witchcraft and Wizardry: every year, there will be a credit competition between colleges, and the college with the highest credit will receive the College Cup award.

 

In Harry Potter and the Sorcerer’s Stone, Gryffindor College once turned defeat into victory because of the brave performance of the leading group, and changed the decoration of the school auditorium from the green of the snake courtyard to the fiery red of the lion courtyard.

 

room of requirement

Before the final war, Dumbledore and his combat team went to Bhutan through the room of requirement.

 

The room of requirement is located on the eighth floor of Hogwarts School. It is an important place in the wizarding world, and many historic events have taken place here.

 

And only when a person really needs it, it will appear, and it is always arranged to meet the needs of newcomers.

 

So this time, there is only a huge prayer wheel as the door key in the room of requirement.

 

Monster book

Each Newt team went to Bhutan with a box, and no one knew which box the key animal "Kirin" was in.

 

After the wizard Larry’s box was robbed, countless monster books flew out of the box, chasing Grindelwald’s minions and biting them.

 

This biting book exists in the magical world and once appeared in Hagrid’s class on protecting magical animals.

 

Zhutou bar

The pig’s head bar appeared as an important place many times in the movie.

 

This bar is located in Hogsmeade village, and its owner is albus dumbledore’s younger brother aberforth dumbledore.

 

There is a portrait of a girl hanging on the wall of this bar. She is Dumbledore’s sister Arianna.

 

Through Fantastic Animals: The Mystery of Dumbledore, we know that Arianna was also a silent person and died in a scuffle caused by a quarrel between two brothers Dumbledore and Grindelwald.

 

Professor minerva mcgonagall.

Late at night, I came to the pig’s head bar to find Dumbledore. The young teacher who informed him of the change of events and promised Dumbledore to substitute for him the next day was Professor minerva mcgonagall.

 

When everyone returned to Hogwarts School of Witchcraft and Wizardry, young Professor McGonagall also appeared.

 

However, it is different from the Harry Potter series: Professor minerva mcgonagall is set to be born in 1935 in the novel, and the timeline can’t match.

 

A historic day

At the end of the film, Jacob and Queenie get married in the bakery. Dumbledore says to Newt, "This is a historic day".

 

Because Jacob and Queenie were the first married Muggles and wizards, their combination led to the further integration of the magical world and the Muggle world, which Dumbledore hoped to see.

Kirin winged bird

In the third part, two new magical animals appeared, namely Kirin and winged bird.

Air-winged birds will get bigger and have huge wings when their bodies are inflated, which played an important role in the first battle.

Kirin, like Siwu in the second part, is taken from the ancient myth of China.

And in this film, Kirin, which looks like a deer, is given a very important responsibility: it can see through a person’s character and choose the most suitable person to lead the magical world.

Guilin landscape

In the movie, Guilin was set as the habitat of the magical animal Kirin, and Xiao Freckle came not far from Wan Li to look for Kirin cubs.

The location of this play draws lessons from the beautiful scenery of Yangshuo, Guilin, which is "the best in the world". When the winged bird takes Newt into the air, the audience in China will be familiar with the magnificent Lijiang River landscape.

 

The above are the details and foreshadowing of Wonder Animals: The Mystery of Dumbledore compiled by Xiaowan.

 

Did you find anything else? Share it in the comment area!

Note: Some pictures in this article are from Douban and the Internet. If there is any infringement, please contact us actively.


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