An IPhone +QQ music player+digital audio standing wave processor+world cable box, with a simple and unexpected combination scheme, won the attention of countless media, industry insiders and experienced fans at the 2017 Shanghai International HI-FI Audio Exhibition (SIAV), and stood out from the noisy exhibition with its shocking playing conclusion.
Genesis (Singapore) Technology Co., Ltd. and Xuran Group, following the discovery trip in Hai Yin, Guangzhou on April 16th, once again took advantage of the Shanghai International HIFI Exhibition to release the new digital recording and broadcasting method of "Discovery, New Sound Machine"-"Digital Audio Solution". Under the witness of more than 60 media, nearly 3,000 people in the industry and experienced friends, Xuran Group demonstrated to the media and the public how digital audio solutions can solve the pain points in the audio industry from the root and promote a great leap in sound quality.
Only IPhone +QQ music player +KEF speaker, such a simple digital audio playback scheme, after loading the digital audio solution, that is, the world cable box and digital audio standing wave processor, the sound quality can reach HI-END level. At the event site, we showed: IPhone +QQ music player +KEF speaker, and the comparison between the loading and unloading of the world cable box and the digital audio standing wave processor. The participants at the scene were deeply shocked by the conclusion of playing QQ music after loading the digital audio solution. Some people in the industry even felt that this would rewrite the history of the audio industry and was definitely a subversive innovation. The veteran enthusiasts at the scene even bluntly said that they "don’t have to buy any vinyl or CDs anymore", and even felt that their playing conclusion far exceeded the effect of CD playing, and they were willing to pay for such a conclusion. There is no doubt that the digital audio solution can greatly improve the sound quality of QQ music playback because of the empirical comparison on the spot and the reaction of the participants.
Does this mean that the emergence of digital audio solutions will activate the new commercial profit model of streaming media operation?
On-the-spot analysts pointed out that QQ music keeps up with the trend of the mobile digital era. It has invested heavily in software development and copyright purchase, but it has been in a downturn in the paid music market, mainly due to the bottleneck of the hardware of digital audio playback carrier in audio technology. The release of digital audio solution has solved this problem. The actual playing conclusion on the spot has confirmed that after the technical solution is loaded on Apple mobile phone, the playing conclusion of QQ music makes senior fans and insiders willing to pay for it.
Xuran Group is committed to the technical application and promotion of "Digital Audio Solution" in all fields of audio. This conference has invested more than 30 million application products to provide free experience, hoping to jointly explore and extend the commercial practice mode of this technology in the audio field through the experiences and ideas of relevant people in various fields. At the same time, a dedicated team tracks the experience feedback and provides an open platform and technical guidance scheme. In view of the mobile digital products such as mobile phones with the greatest consumption demand at present, the corresponding experience scheme of digital products is opened.
In addition, on May 20th, Xuran Group will hold an extended application release of "Digital Audio Solution" with the theme of "Opening the Gate of Digital Audio and Establishing a New Digital Audio Standard" in Rongchao Yinglong Building, Longgang District, Shenzhen, and we will continue to pay attention to it.