This year, China’s new energy vehicle market is particularly active, and new car listing and price reduction competition are staged simultaneously. Two days ago, AION Y Plus Xingyao went public, which brought the price of AION Y Plus to less than 100,000 yuan. On March 5 th, Ai ‘an enlarged the move again, and the pure electricity price maker AION S MAX Xinghan officially dropped 23,000 yuan, and the price was adjusted to 179,900 yuan.
As a result, this "No.1 pure electric family car" with 610km long battery life, 300km charging in 30 minutes, and intelligent driving functions such as L2 automatic driving and remote parking, based on product and price advantages, shows the incomparable market competitiveness of its class. This time, the official reduction actually gave consumers a value courtesy of up to 50,000 yuan. AION S MAX Xingyao came to lower the price and improve the quality-price ratio, and the official reduction price dropped by 23,000 yuan. Secondly, compared with competing products at the same level, the extra product value is 10,000 yuan for smart driving, 5,000 yuan for buying a car and sending a charging pile, 6,000 yuan for vehicle financial policy, and 6,000 yuan for replacement subsidy, so the total product value is 27,000 yuan more than competing products, which is equivalent to a value subsidy of 50,000 yuan for users before and after conversion. According to industry insiders, pure electric giant Ai ‘an will join hands with BYD to accelerate the end of the era of fuel vehicles.
The fatal blow of Ai ‘an teamed up with BYD to make fuel despair.
According to the data released by the passenger car market information association, the domestic retail penetration rate of new energy vehicles in January this year was 32.8%, up 7.2% year-on-year, and the retail sales volume of new energy vehicles in the market was 668,000, up 101.8% year-on-year. Industry organizations predict that the production and sales of new energy vehicles in China will reach 13 million in 2024, and the penetration rate is expected to increase to 40%. On the other hand, in recent years, the sales volume of fuel vehicles has continued to decline, and some joint venture brands have suddenly withdrawn from the market. Data show that in January this year, the national retail sales of conventional fuel passenger cars (excluding new energy vehicles) reached 960,000, down 44% year-on-year, and the downward trend for three years continued. In contrast, the development momentum of new energy vehicles has remained good.
In addition to the macro-level industry analysis, the performance of major new energy vehicle companies also confirmed this trend. Just after the Spring Festival, the price reduction represented by new energy automobile giants such as Ai ‘an and BYD has begun. First, BYD started with the glory of Qin PLUS, a hybrid model, and started the price reduction marketing. Then, Ai ‘an made a strong innovation, and announced that AION S MAX Xinghan official had dropped by 23,000 yuan. On the premise of ensuring quality and service, it was able to gain strength and broke the long-standing market pattern of fuel vehicles of the same class with a guiding price of 179,900 yuan. Ai ‘an’s strong participation in the team of pure electric vehicles will become the last straw for new energy to crush fuel.
The advantage of "pure electricity" in playing combination boxing is more obvious.
From oil to electricity, many car companies have experienced a road of "crossing the river by feeling the stones". Looking at the head brands of new energy auto markets such as BYD and Ai ‘an, they now have their own models and service characteristics.
In recent years, BYD mainly relies on plug-in hybrid, plus the low-end version of DM-i, guarding the new energy automobile market below 150,000. Aian focuses on intelligent manufacturing of pure electric vehicles, integrates cutting-edge technologies and car demand, and has successively launched a number of models such as AION S MAX, AION Y Plus, AION V Plus, etc., to meet the car scenes of different segments of people and become the first choice for more families to buy cars. On the basis of maintaining the advantages of products, AION S MAX Xinghan further integrates resources, optimizes prices and improves services, making the advantages of "pure electricity" more obvious.
In terms of cruising range, Ai ‘an took the lead in popularizing "pure electric long battery life", breaking the shackles of fuel vehicles on new energy battery life, and 610km battery life has become the normal state of pure electric vehicles. In addition to building cars, Ai ‘an has built a "fast, wide and near" power supply system. The brand energy station has now covered 338 cities across the country, with nearly 1.6 million charging piles, creating an energy supply circle of 5 kilometers in the urban area and 10 kilometers in the main road, so that the owners of Ai ‘an can find charging piles within 10 minutes, and the energy supply guarantee is more perfect. In terms of charging speed, in January this year, Ai ‘an launched a new OTA online upgrade, which increased the charging speed by 28%. 300km in 30 minutes, full battery life, ready to go. Long battery life and quick replenishment can completely solve the mileage anxiety of consumers, and win a box of oil at full power.
In the field of intelligent driving, Ai ‘an has also demonstrated its leading technical strength, which is not only comprehensive in use scenarios, but also mature and reliable in technology. It is also one of the first brands in China to start L3 application and lay out intelligent driving. In the future, Ai ‘an will continue to vigorously promote the leading intelligent driving technology in all models, accelerate the landing and popularization of cutting-edge intelligent driving technologies such as L3 and urban NDA, and strive to achieve L4 intelligent driving in 2025. Just as Apple eliminated traditional mobile phones, pure electricity is the best carrier for smart cars in the future, and people who are used to pure electric driving will no longer adapt to backward fuel vehicles.
It is not difficult to find that the new energy vehicles represented by Ai ‘an, after solving the endurance anxiety, energy-replenishing infrastructure and charging speed, continue to deepen the intelligent driving technology, and the consumer’s car experience continues to improve. Of course, the diversification measures of Ai ‘an have contributed to the market performance worthy of recognition. In 2023, the cumulative sales volume of Ai ‘an exceeded 480,000 vehicles, a year-on-year increase of 77%. In this context, Ai ‘an has become the fastest pure electric brand and new energy brand in the world, and also the fastest automobile brand in the world, and its comprehensive strength is obvious to all.
Whether it is BYD’s main hybrid or pure electricity led by Ai ‘an, China’s new energy automobile market has formed a "double-male pattern", and the trend of the two new energy brands to accelerate fuel conversion will continue to accelerate, which will also drive the upgrading of products and services in the entire automobile industry and contribute more to the popularization and application of new energy vehicles. (Source: Guangzhou Automobile Ai ‘an)