In recent years, domestic online movies have developed rapidly, especially in 2020, both the number of productions and the box office performance of online movies have shown a blowout state. According to the data of Lighthouse Professional Edition, from 2018 to 2021 (this paper only counts online movies with separate box office, and some online movies with on-demand payment have not announced the box office, so they are not included in the statistics), the number of online movies with separate box office exceeding 10 million is: 20, 28, 79 and 70 respectively. Just after a quarter in 2022, there were 13 online movies with a box office of over 10 million. The Beijing News combed these 210 online movies with box office exceeding 10 million, and found that "Ghost Blowing Lights" IP was the most popular, with 8 related online movies, and the action type was the most popular among the audience, accounting for 44.8%. Raquel and Xie Miao starred in the largest number of films, each with eight films, with a cumulative box office of 147 million yuan and 121 million yuan, respectively, and became the most attractive actors in "Net University".
[IP adaptation]
There are 25 ghost blowing lanterns, Di Renjie, Fengshen and Journey to the West.
Many online movies are adapted from IP, on the one hand, because IP has its own traffic and has a certain audience, on the other hand, IP has set a basic story frame or characters, which brings great convenience to creation.
According to the statistics of the Beijing News, from 2018 to April 1, 2022, among the online movies with a box office of over 10 million yuan, "Ghost Blowing Lights" IP was the most popular among the audience. Ghost-Blowing Lantern in Wuxia Guanshan (34.702 million yuan), Ghost-Blowing Lantern in Xiangxi (56.827 million yuan), Ghost-Blowing Lantern in Longling Cave (35.115 million yuan), Ghost-Blowing Lantern in Longling Shrine (21.564 million yuan), Legend of the King of Yunnan Worm Valley (11.56 million yuan) The Guardian of Touching Jin Jun (16.56 million yuan), eight IP online movies of Ghost Blowing Lights, the cumulative sub-account box office was 241 million yuan, among which the National Day of 2020, the Secret Collection of Ghost Blowing Lights in Xiangxi, which was broadcast by Tencent Video alone, ranked first in the current online movie sub-account box office list with 56.827 million yuan.
Poster of "Di Renjie’s Ghost Road". "Di Renjie" has become the busiest costume figure in online movies.
Di Renjie IP followed closely, followed by Di Renjie’s Eye of Death (32.52 million yuan), The Headless God of Di Renjie (18.455 million yuan), The Blood Vine of Chiyou in Di Renjie (17.115 million yuan), The Ghost Road of Di Renjie (11.846 million yuan) and The Flying Head of Di Renjie.
In terms of traditional classical mythology IP, there are five online movies about "Goddess Bestow", namely, Su Daji the Fox, Jiang Ziya the New Goddess Bestow, Where is the New Goddess Bestow the Sea, List of Gods Bestow: Demon Extinction, List of Gods Bestow: Final Battle of Wanxian Array. There are also five works in Journey to the West, namely, The City of the Great Sage in the Monkey King, The Four Volts Demon of the Great Dream Journey to the West, The Great Sage in the Monkey King’s Heavenly Palace, The Flame Mountain of the Great Sage in the Monkey King, and The Big Canopy. The cumulative box office of the two IP accounts did not exceed 100 million yuan.
"Hao Ge Love Story" poster.
In recent years, some grassroots IP have sprung up and gained a share in the online movie market. For example, "Erlong Lake Haoge" and "Erlong Lake Haoge Siping Youth" were launched in 2012, and this online movie created by grassroots youth gained huge traffic. Since then, works have been published every year, and they will all gain a good box office. Since 2018, seven related online movies have been launched, namely, Driving Crazy in Erlong Lake, Wyndell Dichinson and Bangkok for Siping Youth, Siping Fengyun, Three Silly Crimes of Siping Youth, the Rush Hour of Siping Police Affairs, The Past of Erlong Lake: fright night and Hao Ge Love Story, with a cumulative box office of 138 million yuan. In addition, "Chen Xiang 6: 30", which attracted much attention from netizens because of shooting short videos, also moved to online movies, and the box office of "Chen Xiang’s steel-toed at 6: 30", "Chen Xiang’s heavy building at 6: 30" and "Chen Xiang’s boxing champion mother at 6: 30" also exceeded 10 million yuan.
[Playing platform]
Nearly half of the works are broadcast alone in iQiyi.
According to the data of Lighthouse Professional Edition, from 2018 to April 1, 2022, a total of 210 online movies earned more than 10 million yuan at the box office, of which 35 were solo broadcast on Tencent video, 53 were solo broadcast on Youku, 101 were solo broadcast on iQiyi, and the others were broadcast on two or three platforms.
[Type distribution]
Action and fantasy are popular.
According to the data of Lighthouse Professional Edition, from 2018 to April 1, 2022, among 210 online movies with box office exceeding 10 million yuan, the action type was the most popular among the audience, with 94 movies, accounting for 44.8%. Followed by fantasy and comedy types, there are 45 and 42 respectively, in addition, there are 32 suspense types and 28 romance films.
(Note: Some of the 210 films overlap in genre. )
[Signature Actor]
Raquel and Xie Miao attract the most gold.
According to statistics, from 2018 to April 1, 2022, among 210 online movies with box office over 10 million yuan, Raquel and Xie Miao starred in the largest number of films, with cumulative box office of 147 million yuan and 121 million yuan respectively, making them the most attractive actors and actresses. In addition, Benny Chan and Siu-ho Chin each have 7 and 6 works with box office receipts exceeding 10 million yuan, and their cumulative box office receipts have also exceeded 100 million yuan.
Senior reporter of Beijing News Teng Chao Drawing Beijing News Ni Ping
Senior editor Huang Jialing proofreads Zhai Yongjun.